Top 10 Reasons Why Freelancers Should Create Their Own Product Line

Melanie Greenwood, Designer & Founder of Vision City Studio

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13 Videos (54m)
    • Trailer: Top 10 Reasons Freelancers should create your own product line

      1:46
    • How I got started selling products

      7:03
    • Reason 1: It will cause you to find your Niche Style

      5:14
    • Reason 2: Loyal Customer Following

      3:33
    • Reason 3 : Make Money While You Sleep

      5:43
    • Reason 4: Build Relationships with Licensing Companies

      5:55
    • Reason 5: Art Shows, Trade Shows and Live Appearances

      5:02
    • Reason 6: Features on Blogs and Media

      5:03
    • Reason 7: Wholesale Opportunities

      3:24
    • Reason 8: Recognized in your Industry

      2:58
    • Reason 9: Multiply your Time

      3:38
    • Reason 10: Give to a Charity you care about

      3:18
    • Final thoughts and Project

      1:44

About This Class

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This course is for: Artists, Designers, Illustrators and Hand Letterers.

As an illustrator and graphic designer, I have worked on many client projects over the last ten years. However, it wasn't until I launched my own product line of art prints and cards that I really noticed a major shift in my business in an exciting direction. As I developed my in house brand, I suddenly had a customer following, licensing deal opportunities, live appearance requests, blog features, money being made while I sleep (literally!), collaboration offers... and the list goes on. 

I have made this course for other artists to see the many benefits of creating your own product line. The benefits are truly endless, but in this course I am highlighting my top 10 reasons, so that you can see the possibilities for yourself. All I can say is that by launching my own in house products, things have taken off and I have never looked back. 

By the end of this course you will have 10 solid reasons to consider making your own "in house" products. This course applies to anyone who is an artist, illustrator, graphic designer, home decor designer, textile designer, hand letterer, crafter, digital printable artist...etc. (if you can make a product, this is for you) At the end of the course, I ask you to write down your own ideas for products you can make and how this process can benefit your lifestyle and personal goals.

The top 10 reasons I will expand on in this course are as follows:

1. It will help you to find your niche

2. Develop a loyal customer following

3. Make money while you sleep! (bonus video about Digital Printables)

4. Build relationships with licensing companies

5. Art shows, trade shows and live appearances

6. Features on blogs and media

7. Wholesale Opportunities

8. Recognized in your Industry

9. Multiply your Time

10. Give to a Charity your care about

In this course I will also discuss the power of moving from being a single artist / designer and transforming into a BRAND. I share my personal journey with you so you can see the transformation i experienced. My hope is that by sharing my experience, you too can experience the exciting benefits of creating your own product line.

I look forward to you joining my course and please feel free to ask me any questions! Also I love reviews!

Melanie

118 of 119 students recommendSee All

Melanie has a great personality!
Melanie, your story is so inspiring! So thankful to have found your classes! I am looking forward to learning how to share and sell my original illustrations online! Great class!!
Super inspiring, I thought I had thought of everything already but I love that Melanie shared such personal advice and insights!

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Students

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Melanie Greenwood

Designer & Founder of Vision City Studio

Welcome! My name is Melanie Greenwood and I'm the founder and designer here at Vision City design studio. I've been running my own freelance studio for over ten years, specializing in music packaging, logo design and promotional pieces. My clients include record labels, bands, corporate clients, and start up companies. I studied graphic design in Toronto, ON (my hometown!), where I also worked for several years as a fashion model. After relocating to California in 2011, I decided to l...

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