Top 10 Reasons Why Freelancers Should Create Their Own Product Line

Melanie Greenwood, Designer & Founder of Vision City Studio

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13 Videos (54m)
    • Trailer: Top 10 Reasons Freelancers should create your own product line

    • How I got started selling products

    • Reason 1: It will cause you to find your Niche Style

    • Reason 2: Loyal Customer Following

    • Reason 3 : Make Money While You Sleep

    • Reason 4: Build Relationships with Licensing Companies

    • Reason 5: Art Shows, Trade Shows and Live Appearances

    • Reason 6: Features on Blogs and Media

    • Reason 7: Wholesale Opportunities

    • Reason 8: Recognized in your Industry

    • Reason 9: Multiply your Time

    • Reason 10: Give to a Charity you care about

    • Final thoughts and Project


About This Class


This course is for: Artists, Designers, Illustrators and Hand Letterers.

As an illustrator and graphic designer, I have worked on many client projects over the last ten years. However, it wasn't until I launched my own product line of art prints and cards that I really noticed a major shift in my business in an exciting direction. As I developed my in house brand, I suddenly had a customer following, licensing deal opportunities, live appearance requests, blog features, money being made while I sleep (literally!), collaboration offers... and the list goes on. 

I have made this course for other artists to see the many benefits of creating your own product line. The benefits are truly endless, but in this course I am highlighting my top 10 reasons, so that you can see the possibilities for yourself. All I can say is that by launching my own in house products, things have taken off and I have never looked back. 

By the end of this course you will have 10 solid reasons to consider making your own "in house" products. This course applies to anyone who is an artist, illustrator, graphic designer, home decor designer, textile designer, hand letterer, crafter, digital printable artist...etc. (if you can make a product, this is for you) At the end of the course, I ask you to write down your own ideas for products you can make and how this process can benefit your lifestyle and personal goals.

The top 10 reasons I will expand on in this course are as follows:

1. It will help you to find your niche

2. Develop a loyal customer following

3. Make money while you sleep! (bonus video about Digital Printables)

4. Build relationships with licensing companies

5. Art shows, trade shows and live appearances

6. Features on blogs and media

7. Wholesale Opportunities

8. Recognized in your Industry

9. Multiply your Time

10. Give to a Charity your care about

In this course I will also discuss the power of moving from being a single artist / designer and transforming into a BRAND. I share my personal journey with you so you can see the transformation i experienced. My hope is that by sharing my experience, you too can experience the exciting benefits of creating your own product line.

I look forward to you joining my course and please feel free to ask me any questions! Also I love reviews!


111 of 112 students recommendSee All

Melanie, your story is so inspiring! So thankful to have found your classes! I am looking forward to learning how to share and sell my original illustrations online! Great class!!
Super inspiring, I thought I had thought of everything already but I love that Melanie shared such personal advice and insights!
Great helpful insight. Thanks Melanie!





Melanie Greenwood

Designer & Founder of Vision City Studio

Vision City is an graphic design and illustration studio that began as doodles in Melanie Greenwood's sketchbook, while touring Europe with rock musicians in moving vehicles. As a former Model with Elmer Olsen Model Management and graphic design graduate from George Brown college (Toronto, ON), Melanie always had a special passion for music branding and inspirational messaging. When she founded Vision City in the spring of 2009, her work consisted of promotional campaigns for bands and record labels around the world, including photography, album artwork, t-shirt design, concert posters and logo design.

After moving to California in 2011 with her musician husband Chris, (AKA "Manafest") Melanie felt compelled and inspired to find a deeper purpose for her artwork. Thus, the very first Vision City screen print collection was born on November 15, 2011, consisting of 12 black and white inspirational concepts known as the "Born For This" Collection. The collection sold successfully on a private Etsy store and was quickly picked up by FAB, which created a world wide platform for the collection. She continued to develop art print series and showcase in a variety of LA art shows including Unique LA and Renegade Craft Fair. The Vision City brand quickly became known for black and white uplifting illustrations. In the spring of 2013, Melanie had the honour of having a selection of VC art pieces screened onto canvas and added to the fall 2013 collection of the National Children's Decor Retailer, Land of Nod. Vision City was awarded "Artwork of the year" at the 2012 CMGA Music Awards for her work with "The Color" album art.

Vision City is now a tri-purpose company offering design service, art products and now online education.  Melanie continues to work within the music industry while developing the VC art collections. Her newest passion is teaching other artists to develop business practices for their design services, so they too can pursue their dreams. "Vision is not only the ability to see, but also the ability to dream".