TikTok for business: the basic ways to use TikTok to market your business, product, brand, or event

Sue Keogh, Director and agency owner, Sookio

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5 Lessons (24m)
    • 1. TikTok for business – promo

      0:12
    • 2. TikTok for business – pt 1

      5:10
    • 3. TikTok for business – pt 2

      10:50
    • 4. TikTok for business – pt 3

      4:35
    • 5. TikTok Project (4)

      2:50
50 students are watching this class

About This Class

Welcome to this short course on the very basics of using TikTok for your business.

Who is this course for?

This course is aimed at small business owners and entrepreneurs who may be unfamiliar with TikTok, but are looking to get creative with their marketing and want to utilise the TikTok platform in the simplest possible way.

I created this course in response to the many questions people have been asking about using this app to help their small businesses grow – and how they can best harness it to promote their company, product, brand, or event.

Do I need to pay to use TikTok for my business?

TikTok is a hugely popular app with a ton of features, and there are many ways it can be used as a marketing tool – such as paid ads, hashtag challenges, influencer marketing, sponsored filters, and more. 

The focus of this course, however, is how you as a small business owner or entrepreneur, can use TikTok in your everyday marketing efforts without having to spend any money on in-app advertising.

What does the course cover?

In this course you will:

  • Learn what TikTok is
  • Discover the basics about how the app is used, and who uses it
  • Watch some example videos to see what others are doing
  • Explore some ideas on how you can use TikTok for your business
  • Be introduced to a handy check-list of things to remember
  • Create a TikTok video for your business – using what you have learnt on this course
  • Have the opportunity to share your awesome project with us

What do I need to do before I start?

Ideally, you’ll already have TikTok downloaded onto your device.  But if you don’t, then now is the time to do it.

I do encourage you to have a good play around with the app to familiarise yourself with its capabilities and features, as we don't cover this in the course, however, there is plenty of fun to be had discovering what exciting things the app has to offer!