Thought Leadership for Business Leaders | Nadia Eldemerdash | Skillshare

Thought Leadership for Business Leaders

Nadia Eldemerdash, Writer, editor, and blogger

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6 Lessons (54m)
    • 1. Welcome to Thought Leadership 101!

      0:55
    • 2. What is Thought Leadership?

      4:47
    • 3. Content Marketing Strategies

      9:47
    • 4. Traditional Media Strategies

      7:36
    • 5. Thought Leadership in Action: Looking at Real Life Examples

      26:42
    • 6. Class Wrap Up: What Are Your First Three Steps?

      4:00

About This Class

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Are you a business owner, freelancer, or blogger looking to grow your influence and make a mark in your field? If your answer is yes, then what you really want is to be a thought leader: someone who uses their knowledge and expertise to answer the most pressing questions in their industry.

I'm a media consultant, and in this course I'll show you how to establish thought leadership. We'll go over what thought leadership is, strategies to develop it, who's doing it right, and what we can learn from them.

So if you're ready to take your business and leadership skills to the next level, this is the course for you. Register now and let's get started!

Transcripts

1. Welcome to Thought Leadership 101!: Hello and welcome to this class. My name is Nadia, and I'm a writer and media strategy. I work with clients to help them build thought leadership so that they can grow their influence within their field. And in this class, I'm going to go over how you could do that same thing and this course we're going to go over what thought Leadership is why it's important and how you can create it. And then we're going to go over successful examples of that in different fields. Once you've completed this class, I'm going to ask you to outline your own strategy to achieve thought leadership in your field some of these steps that you might want to pursue our writing, an article revamping your social media networking with influencers. These are just some of the steps that we're going to go over in this class. And, of course, when you pursue your own strategy, he'll be free to choose the steps that works best for you. So let's dive right in. I'm looking forward to going through this with you, and I hope you are too 2. What is Thought Leadership?: hello and welcome back today, going to start our first official class where we'll explore what thought leadership really mean now? What about leadership is essentially a form of content marketing that focuses on your own personal expertise in a particular field. Your talent, your experience, your passion. All of that forms the basis of thought leadership. Now you might be wondering What is content Marketing Content Marketing is a process of creating content, such as blog's or social media posts that share information with your target consumer with the intention of marketing or promoting your product or service. When you're doing about leadership, you are creating content that uses your knowledge and expertise to answer the most important questions in your field. So let's break down content marketing a little bit more. Let's say you're a clothing retailer you want to drive sales and traditional advertising has not been as effective as it once was. Today we're seeing seeing such a sheer amount of ads on the daily on the Internet, and we mentally filter them out. I mean, see if you can remember the last time you saw an advertisement on the Internet. So instead of relying on traditional advertising. You create a blawg about fashion, the latest trends, what's on sale so on and so forth. And you drive out through social media or forums to your intended audience. Over time, you build trust with the audience is because you have an audience that is now coming to you not just to purchase things, but also for insights on the latest trends. Um, the kinds of clothing you sell, your building, that trust. And over time, that translates into seals, because now you have a loyal consumer base instead of people who are just visiting your site one time and then going away. That's essentially the logic behind content marketing. So how leadership works on the same principle, except that you're marketing yourself and your expertise so you're creating compact that demonstrates your knowledge in order to establish yourself as an authority in your niece. Now, does this mean you're going to be famous? Not necessarily, because without leadership were focused on the need, and we'll talk more about that in later. So at this stage, we know what thought leadership looks like. Now the question is, Is this something you want to? Here's my argument for thought leadership with it. You're really just popping into what's already there. Your knowledge, your experience, your expertise. You already have all of that, even if you're not the absolute go to expert in your field. If you believe that you have something to contribute and you're willing to go out and learn and keep yourself in the no, you have what it takes to be a thought leader. Leadership is something you could do for yourself as an individual for your personal brand . Ah, lot of the times when we talk about that leadership were talking in the context of entrepreneurs and freelancers, but you don't have to be an entrepreneur to develop thought leadership. It's something that you could do for yourself, and it can help you rise through the ranks and get yourself increased explosion exposure. It's like with academics. The more you publish and the more conferences you attend, the more respected you become. And that translates into promotions. That translates into a 10 year track career and so on and so forth. So thought leadership operates in a lot in much the same way and, in fact, academic. That kind of academic work is in fact thought leadership. Of course, it is particularly great if you are an entrepreneur or freelance or thought leadership can really help drive the growth of your business by giving you influence and respect that will then translate into your work. So as you consider whether thought leadership is something you want to pursue, you can ask yourself some of these questions. Do you want to grow beyond where you are in your career right now? Are you confident in the skills and knowledge accumulated so far? Can you stay on the cutting edge of your field? Are you excited at the prospect of engaging with other influencers in your field? Because when you start about leadership, you start by looking at the thought leaders that are already there? Do you have the confidence to express your opinions on developments and trends? Even if they go against the grain in your industry? Are you willing to consistently invest the time and energy it will take to build hotly? Even during times where you're not seeing immediate results? Your answers will determine if this is something you could stick with and really be successful at. If you're feeling good so far, I'll see you in our next class 3. Content Marketing Strategies: Hello and welcome back. Today, we're going to look at the first steps in building thought leadership on those steps. Start with you. Which is why I'm calling these the internal strategy. When you're building thought leadership, the first thing you have to do is evaluate your current online presence. What kind of content are you producing? Are you writing regular block posts? Do you have an email list? Are you posting valuable content to your social media? What does your social media presence look like? What does it say about you and your knowledge and your knees? Now, if you're thinking I don't produce any content and I don't know how to evaluate my social media, that's okay. That's why you're taking this course. So let's start by looking at your content strategy. Now we are ready when over content marketing earlier in this course. But just to review content marketing is a strategy where you quit valuable content for your target consumer to develop brand loyalty and niece authority. So what does that mean? Essentially, you want to create content that is valuable information inside her tips. Upcoming trends. All of this will help you build a reputation as an authority on your knees topic. So, for example, let's say you are an event cleaner and you want to use content marketing to grow your audience and grow your consumer base. You can start a blawg and right tips about how you plan event how to get discounts, for example, how to find good locations. What are some of the decor trends, particularly if you specialize in weddings or personal events versus corporate events? All of those things are you providing tips and information to your audience? If you're a business coach, you can write a post about how to write a business plan, how to get funding, how to find a mentor again. You're providing all of that information free of charge to your audience. And even though you're not making any money from that strategy directly, you are building trust. You are building authority, and you're making sure that there are people who are not necessarily consumers of yours. But they're coming to you for that information, and that's going to be very valuable in the long term. The important thing here is that you find out what your audiences most importing questions and present your solutions with a genuine entrance in helping your audience DIY I. Why their problems? Okay, this isn't a buyer seller relationships, So I know we've talked about Target Consumer Consumer Base, but when you approach content marketing, you don't want to approach it from the perspective of a buyer and a seller. Content marketing is about building authority and trust. It's about the value that you provide that enhances your target audiences experience of this nature of this field. That's what's going to pay you dividends later on. So this is very much a long term strategy. So now you've identified your all important questions. Maybe through industry forearms or networking events, However, you can best gaze your audience and feed your industry, and you formulated your responses to those important questions. Now the question is, where should you publish your responses? So here you have a few options. The first, of course, is a personal blawg or website. There are a lot of advantages with a personal blawg or a personal website. The first is it gives you greater credibility because it's your own platform. You're not relying on somebody else. You can build an email list and of course. Anyone who is familiar with email lists knows what how important they could be Teoh selling strategy. This, of course, is ideal for entrepreneurs and freelancers. The drawback is that you will need to invest the time in the money to set it up. Of course, there are many low cost options, but that is something to consider. Alternatively, you can post to platforms like medium or Cora. These are established platforms, and the advantage of that is that there is already an audience that's there that is interested in your niche, right? So if you're on medium, for example, you can write your post and you can give it the tags that will put it in the streams of people who are already on media, right, so you're not having to do as much work in order to reach an audience. At the same time, you have access to other thought leaders content. You can see what they're saying and what they're doing, and you could engage with them on that level. You can see your audience whose questions, particularly with Cora, you can go through the questions and your knees, and you can determine okay, which are the ones that people are really asking over and over, and how can I solve them? They're also free. So that's an advantage there, of course, the disadvantages that there is a limit to the kind of content you can produce. So, with a website, for example, you could post video content proposed audio contact with platforms like Media or Medium or Cora. You are limited to text based content. Your other option is going to be social media. And when I say social media, I'm thinking in particular of linked in Facebook, tumblr, YouTube, these air, the platforms that allow you to produce longer pieces versus a Twitter or instagram or Pinterest. The advantages to these is that there's already again an established audience. So if you particularly if you already have a personal profile on a bomb bees, um, platforms. You already have a network of people that you could reach organically. You can also really target your audience based on the platform that you're on. So Lincoln, obviously very professional, really ideal for people who are lawyers or accountants or engineers, people who are working in a very professional contact. Tumbler, on the other hand, very much the opposite in a lot of ways, but it's ideal for graphic designers, illustrators, writers. All of these kinds of people can find a great audience for their work on Tumblr. It also gives you the opportunity to interact and collaborate with other thought leaders. Much like our previous point. Of course, you will have to then carefully curate your social media presence, so that means you really have to clean up your profile. Make sure that everything you're posting is relevant to your work and not your personal life for your dog. Um, and you also have the option to produce different types of content again, they're easy and free to set up. You probably already have these accounts, but at the same time there is a limit to the length and the depth of the content. You produced people we'd contact on social media differently from how they read content on a website, for example, when people are reading through their social media, oftentimes they're on a mobile device there, scrolling through. They're not going to read 1000 word Facebook posts. Thing might get through 300 to 500 words. So that's something that you really need to consider. But again, it can be very helpful if you already have an audience that you know is interested in your topic. So building on that regardless of where you post your content, your need to carefully and strategically manage your social media presence, align your role as a thought leader. You need to act yourself. What kind of content are you producing? Who are you following? What kind of contact are you sharing? How are you interacting with those in your knees, particularly as you're starting out? You want to think about who you're following. You want to follow established Peters, who already have a lot of followers because that's exactly the audience that you want to tap into. You want to start sharing relevant and helpful information, but you want to add your own feet back and start a conversation. Never share something without commenting on it in some way. Whether you're on Facebook, your unlinked in your on Twitter always add, even if it's just the sentence explaining why you agree with everything that's been sudden article. But be a part of that conversation. Why? Because your thought leader you're not someone who just regurgitates information, you have something valuable toe act, anything that's being produced within you. One thing that you'll want to consider is when you're examining your social media platforms is if you want to create a separate professional profile that will be distinctive state from your personal account. This is particularly for places like Tumbler, Facebook, Collington. Obviously, he's already a professional platform. But if you're on camera and Facebook and you're using them as part of your social media strategy, something you want to consider is privacy. Because obviously with Facebook, if you're showing a lot of personal information and family information, you don't want that to be available and accessible to everyone who may or may not be connected to your nation some way. You also want to Kui that separately because thought leadership is really about creating a public person, and part of that public persona persona is a focus on your field and on your knees. You don't want to distract from the content you're producing as a thought leader with pictures of your dog and pictures of your kids. This all of this personal information that is irrelevant to your audience. So that's our internal strategies with content, marketing and social media. Next time we're going to look at how to get outside media attention. I will see you there. 4. Traditional Media Strategies: Hi. Welcome back. Today we're going to talk about what you can do to get outside media attention for your work as a thought leader. These are what I call external strategies because they depend on other people picking up your work. So the first thing you want to go over is why should this be a part of your strategy? The simple answer is that it gives you more credibility when you're working on your own content. You're providing value to your audience of your own accord, which is great. But the natural course of that is that it should lead to people reaching out to you to solicit your thoughts and invite. As shown in this little infographic chart thing. The great thing about todays media landscape is that you're not just limiting yourself to traditional media. There are plenty of alternative outlets that will allow you to build credibility while at the same time having a lower barrier to entry. And I'm thinking here of blog's and podcasts, and this really is the way the engagement that she build in our last class comes in. So in our last class, when he talked about social media and contact marketing. We talked about engaging with other followers, engaging with your appeal and with your niche. That is what comes into play here. You develop that relationship now it's time to capitalize on that by reaching out to bloggers that are more established than you are in your knee and offer to guest post on their block, which basically means that you write a post for them. And sometimes these air paid. Sometimes they're not paid. But the advantages are that blog's Arnie specific. So you're really your Ardian audiences. Very targeted. There is a lower bear barrier to entry than there is in traditional magazines or newspapers . Etcetera. You are again tapping into a pre established audience that, you know, is it is interested in your topic. If there are very credible blawg, they're giving you that credibility, their lending you their credibility by endorsing what you have to say, and bloggers are always looking for content, right? So when you offer to guest post the block for somebody, if you really have something valuable to say, that's a huge boon to them because they're constantly needing to produce contact. And of course, it's easier if somebody offers to do it for them, at least for the short term. Now, with podcasts, they have a lot of the same advantages as guest posting to block. The only issue with podcasts that you might run into is that you may have to be in a specific location. For example, one podcast I listen to is called the Lucky Few, and the host is based in Toronto, and all the people who interviews are people who are in Toronto, So that might be an issue. On the other hand, it might not be so. It really depends on the podcast that you're reaching out to. And podcasting is in particular is really something that has grown and this come into its own in the last couple of years, and you'll notice that more and more successful websites are adding podcasting to their repertoire. Of course, traditional media still has its place in the fault leadership landscape, and it's a very important thing to consider as you're working towards creating a bigger reputation for yourself and better authority for yourself. Now, working with traditional media is, for the most part, something that is most relevant when you are an entrepreneur or freelance. Generally speaking, if you work for a company, your access to traditional media may be limited by the needs of your company. So you might be tapped to do an interview, for example. But that will be as a representative of your company as opposed to a representative of yourself. Of course, if you've been working on thought leadership as a personal brand, that's where that convinced right is that your company will be more likely to tap you to represent them. If you've already shown an established that you can contribute to the field and that you're getting respect and trust from their other leaders in the field, January there are two avenues that you want to explore with it. The first is contributing articles to relevant publications. This employees the same logic as guest blogging, but there is a higher barrier to entry because there is editor you have to go through. There's a pitching process that is specific to each publication. It depends on how prestigious this publication is. The likelihood of you're getting accepted. And again, that is where a lot of the internal work that you did as a thought leader will come into play because you've developed that reputation and he's been pointed that work and say I've already contributed. Now I just want to take that a step further and share that with your audience. But it is. There is an issue of selling your idea in a more professional context, with blogging or with s blogging a lot of times Platoon. If you have a relationship with the logger, him or herself, you could just reach out to them and say, I want to write about this for your block. I think it would be a great idea and then they will respond to that. But you cannot do that if you're reaching out to a magazine or a newspaper. Um, with op EDS. You have to write the whole thing before you send it in on. And then, of course, it's, you know, editors, behest, whether or not they publish it. So there's some of the things that you have to take into consideration. The second is building a media kit, and again, this in particular is really specific for businesses. But what essentially it is is a compilation of all the basic information about your business that a reporter would need if they wanted to write a story about it. So you would hear you would include a about you media sheep. So about your business about your work, you would include a bio for obviously the CEO, the founders and, of course, some of the executive leadership. You want money? You might want to create buys for them as well. Depending on the kind of work you do and also their own reputation in your industry, you would want to create a press release template for any time you have a release coming out in terms of a product or service or update. And, of course, you will have that template for your own use. But within the media kit, you will update that regularly the most recent and relevant releases you will want to include product or service descriptions. You will want to include relevant images on head shocks of the people that you wrote bios for and where possible. And I have to recommend this testimonials, particularly if you have a service. Testimonials could be hugely important, but also even for products. Having those reviews eyes really great. And what do you do with that press? kit essentially is every time you send out a press release, you would include elements of this press kit for the use of the reporter so that they have all of that information at their fingertips. They can, of course, reach out to you to get more information. But you are providing and you're directing that conversation around the work that you so that really covers our basic internal and external media strategies. In our next class, we're going to go out into the real world and see thought leadership at I'll see You then. 5. Thought Leadership in Action: Looking at Real Life Examples: Hello and welcome back. Today we're going to look at examples of thought leadership in the real world, on social media and online and looking appease examples in this class, you're going to see how found leadership can be very niche specific on how you can translate some of the techniques that others are using into your own meat. So without further ado, let's get started. So the first person we want to look at today is Lisa Eldridge. Lisa Eldridge, for those who aren't familiar with her, is a very well known makeup artist on YouTube when she also works for Lancome. The reason why I have selected her as an example is because I think she's a great example of how to established thought leadership in parallel with your position in your company as you work right. So, Lisa, um, I believe, is a director at one cone. But at the same time, she also has a very successful YouTube challenge. Concezio has over a 1,000,000 subscribers. She also has a block that works in tandem with the with the YouTube channel as well, so Lisa has the advantage of having a very well established career. She's worked with. For many years she worked as a feelings makeup artist, and she has worked with very big magazines and models and actresses and so forth. So of course she has that advantage. Interesting thing is how she uses her YouTube channel to build on that experience because, let me say, called leadership is very niche specific. So I know the soldiers because I like and I found her over the course of just looking at some different makeup channels on YouTube, I came across hers. But for those of you who aren't familiar with the makeup world, uh, who are interested in makeup you may have never heard of. Even without the YouTube channel. She's still pretty important voice in her business because, as I said, she works for this big company. She has a lot of experience working with magazines and actresses and so forth. Thanks by taking this extra step to establish thought leadership outside of her company, she is connecting to a much, much wider audience. I don't know the names of anybody else works at my home or really any other wake up makeup company. I mean, I couldn't tell you you, the owners of all these different companies are, but I know he selvage, and so that's the advantage that we see when we're looking at thought leadership. And so it's an advantage for you as an employee in terms of growing your your reputation and being known to an audience that is still in your needs. But outside of your corporation or outside outside of that very sort of business structure environment. At the same time, it gives you options. If she wants to quit, call Monday and, you know, just work for herself. She already has established um, a base of people who she already knows, trust her and like her, and are willing to Teoh support her financially. So let's take a look. A quick look at Lisa's videos. So he her she released this for videos. Now, very often, Um, it's about once a month or twice a month, but her videos are really interesting, and particularly in comparison to other make up artists videos is that she does some work on herself, but she also incorporates models a lot, so she works with women who are younger than her were older than her, um, who have different skin tones and facial structures and features all of those sort of things. She works on different on different kinds of faces and that could so much wider variety and much waterway to demonstrate her expertise that if she's just sticking to her own face, right, because obviously everybody knows there are days they know the color, the structure. They know what looks good on it. But it takes skill and talent to work with other people's faces and their structures and still make them look good. And that's what Lisa is bringing to the table here. T is inspired regularly by celebrities. She's featured some celebrity, so she's taking advantage of her position in her own industry and bringing that into her her regular work as well here on YouTube. So she just feature some celebrities or slower. She also won Really interesting thing she does is that she counselor about the history of makeup, and so one of you will see in this is the David Bowie one. But you also had a whole series of the history of makeup over the course of human history and how it's developed, and that's something that, for me personally, was really unique. here, you'll see some of will be come up. That was something that was really unique to me from the perspective of the viewer, in the sense that it wasn't something that I've seen in a lot of other makeup artist channels before. Usually, they're very focused on trends, but it was interesting to see how how trends change over time, and she really took advantage of. She also channeled all of that research that she did, and she made a book. This is the video that she made about her book. So again, she's using her social platform now to promote her book, which again all the surface she's doing separately from her position with Long home. She still works for them, and she's still in that important position with them, but the same time she's working to develop her own reputation outside of that, And the book, of course, is part of it. And it works together with her YouTube channel to create ah fought leadership strategy for her right to give her that publicity to a much wider population. So I hope they give you an idea of how someone can use social media to devote leadership even as they continue to remain connected and working with their own company or their own corporate corporation. And how to use YouTube. Specifically, uh, in that sense. Well, which now move on to another youtuber, um, an artist. Her name is Amy Dahan. She was by Amy Tangerine on YouTube and on social media. And Amy is a very interesting person because if you follow her on YouTube, she's very personal. And I know that one thing that we talked about when when we're talking about social media is curating your presence and making sure that it's professional. It matches up to your voice, but even comes a lot of her personal life. She blocks a lot, Um, and she features her kid, her son a lot in her blog's and her friends and so forth. And you can a really big, no decent sense of her lifestyle watching her YouTube videos. That is part of the persona that has incorporated, and one of the reasons I think that she does that is because she, unlike Lisa, she is a, um, freelance or she's an entrepreneur. This is her business. Where were as Lisa, you never hear anything really about her personal life. I think she's mentioned that she has a husband at some point. But don't quote me on that. I really can't remember. Um, whereas Amy really does, um, have a very, very heavy personal element in the way she works. Some of that is a personal choice. I think it from. It works for her because she is, as I said it, entrepreneur, and she's looking to make that connection that personal connection with her audience. Um, aside from her YouTube videos, Amy has her own studio. She works from. She holds workshops so we could take a look at some of the classes that she teaches. He teaches brush lettering, which she also has her YouTube channel demonstrator Parex Lettering techniques. So this goes back into the contact market that we originally talked about, right? So if you wanted to take this class on brush lettering, you have to pay for it. It's not free, right? Ask her. Brush lettering videos on YouTube give you a pretty good sense of how to do what she's doing, but their feet and they're completely available to everyone who's interested, right, and I've actually used some of her her videos before to try out for brush lettering and see how I like it. So the idea behind that is essentially she's offering me something for free. Now I know that I like her. I like her style. I like her aesthetic. I've tried her. Her free video that's available. I enjoyed it. If I wanted to pursue this further, who are you gonna go to? Probably her again, Because I know her and I like her. And I know what I'm gonna get and to need. Now her a full class is we're gonna be worth the money that I would pay for it. So that's how she's incorporating that content marketing and turning it into a profitable method to increase sales in her business. So she has several workshops on scrapbooking and, um, fluttering of all kinds of arty things as well. She also recently opened a shop where she sells. He shirts with her, um, her her quotes on them. So the quotes that she brushed letters, many of them were very popular on YouTube. And that is what need her oh, into this direction and actually print them out onto different T shirts and backs. and stamps and so forth. That's also one of the biggest advantages of content Marketing is that it gives you these new ideas right, because you're interacting with other people. You can gauge where they're at what their needs are the kinds of things that they would want from you. And you can take that and you contribute into new, profitable ideas will still continue to feed back into your business, right? So that's a me Let's move on to someone who's in a sort of similar um field, which is boho berry. Actually, her name is actually Kara, and so gold Berries again, someone I found on YouTube Hug is really I think what, um, what might be attractive to a lot of people And she is a bullet journal journal er, excuse me. And for those of you who are familiar blue journaling is a planning method essentially, and it's very popular with, in sort of a subsection of the YouTube community, so to speak. And within that community, But who? Mary is extremely popular. He has a very distinctive style, and she demonstrate time shit, use that style on YouTube. She demonstrates her tools there, um, and she hosts these different challenges. So she hosts lettering challenges. She hosts. Gratitude. Challenges. Um, she hosts, I believe she'll said, feeling Thailand or handwriting. Handwriting challenge. Excuse me. And she also does a lot of reviews about the different types of, um, who is that she uses in order to bullet journal. So she has really taken all of this knowledge that she has about this really copy or not? Not necessarily what a lot of people think of is a business idea, right? She took all of this information, all this knowledge jihad and poured it into the future channel in this block, teaching other people who are interested in the same thing. How to achieve what she's been able to achieve, people like her static and like her, her style. Unlike what she's doing with her bullet journal, she's basically telling them, This is how you can do what I dio right, giving about all of that information for free again and then taking that and turning it into a shop again on Etsy. She's on etc. So you can purchase if you don't want to sit there and draw out everything she draws. You can just buy. It makes it a lot easier for you, and it also turns a profit for her. But she wins either way because she's making this stuff no matter what, right if you buy it, it's great for her if you don't buy it. It's something that she's putting into her, her business on the YouTube and the content side as well. And you could also see going to a YouTube channel. You could see she has 137,000 subscribers. Obviously, in comparison to Lisa, that's not a lot. But for her niche, it's very, very good, particularly because the bullet journal niche is actually fairly competitive. There's a lot of people who do both urinals out there. Burberry has managed to stand out from from the group by developing this distinct style. So that's really something to take into consideration as you begin to sort of map of your own thought. Leadership plane is how do you distinguish yourself from the rest, right? How do you distinguish yourself from everybody? He's also doing the same thing that you're doing all right, so we got in a lot of YouTube channels a lot off artistic stuff going on Let's go move onto something else. This is a website that I am subscribe to called Freedom With writing. I discovered this at a time when I was looking for writing jobs in magazines, specifically the back right for, and this is literally their website. I mean, it is extremely simple, and it's designed to get you to enter your email address free subscription, and they send you regular jobs, writing jobs. You're you know, the two guys who wanna RJ have been in. I signed up for this before, the for the jobs aspect of it, and it looks like this is it right? It's actually not. The Jacobean are so successful freelance writers, and they have developed a series, of course, is called Running Launch, and they also right block posts about how to, um, to develop your writing career. And so when I started to get these job postings, I started to get, um, information about their block posts as well as I started to check them out. And one thing led to another, and I eventually ended up subscribing to a writing launch class, which totally worth the money, by the way, if anyone's interested but writing launch. It is the extensions, the natural extension of freedom with writing, right. They tell you what you want to know another thing. Okay, Well, how do you achieve that? We've given you sort of that first step. But how do you get past that for stuff and really build something about the career. You don't have to again. It's that content marketing, right? You don't have to To sign up for writing launch. You could still just get their freedom with writing jobs for free. But by consistently providing me with quality content that is relevant to me that is helpful to me. I develop that trust and Jacob And when I read their blood posts, I feel like, yes, these people know what they're talking about. They not only do they know what they're talking about, but they understand me. They understand a lot of what I'm going through. So, for example, this is a very recent ah block post, at least from when I'm hope holding this class is called haven't been paid for writing yet . We'd this So in the wake of actually sent out a survey to the people that they were already there already subscribed to them to ask them he were writing a block post about this topic . Can you tell us how many times you've gotten paid for your writing on So actually responded to the survey, even though I never respond to surveys. I responded to this one because in and Jacob have consistently given me good content on I want to help them keep doing that. So and then they wrote this blocos based on all of those, uh, all of that and put that they got and then their own experience on how to find anger work for writers. This is probably one of the most important things that writers want to know. How do you get paid to room to write for people? And so they're looking at those crucial questions that people are asking and they're saying , Okay, what do we know that we can tell that right? And the really important thing here, we're talking about content, marketing and felt leadership. IHS all of these tips Jacob in the block post. You take one of their classes, you're going to see this stuff again. No, this is not stuff that is, um, clearly separate from what they teach. This is what they teach, right? You're getting the same quality of information paid or unpaid. So then why then I choose to pay for the course because the courses were much more in depth and they talked about their own experiences and much more depth than they do in the block posts. To me, that made it worth purchasing the courses to get more detailed information, more step by step outlines of how to achieve what they've been able to achieve. And so in that way, they develop that follow your ship with me because now I trust them for information and and I'm willing to pay to get that information. So moving on, I wanted to tell you a little bit about my own strategy, as I seek out felt leaders to build my own content as a blogger. So for those any more familiar, I have a block cold, creative quibble where I write about writing and are and movies and all the things that come together to make creative content work. So part of how I build my social media presence is I look at who else is on Twitter and who else is on social media online, doing the same things I'm doing interested in things in the same things I'm interested in. So you'll see I'm following 300 people about being in one great people right now, and I want to go through them. You to show you why, Um, I've I've done so. So let's start with Lynn. So Live Lin is the editor off a magazine called Uncanny Magazine, which is a science fiction magazine. I like science fiction. This seemed like a natural match to me. I actually interviewed Glynn on my blogged about her magazine and about a special issue they were having on disability in science fiction. So it was a natural connection for me to make you go to Linz. Profile. Let's take it in a little visit here. So Live has 5000 something followers a lot in the twitterverse rate a lot, but she have a very specific meat that she is in its a scifi neige, and it's and specifically it's a doctor who knish. This might surprise it, but there is a hole like media outlet machine dedicated to Dr Hu, and Lin is a big part of that. She's on doctor Who podcasts she writes about doctor who She is very much, um, a leader within that niece, right? So that, to me, makes her interesting because she has a very sort of small niche again that she is, um, actively pushing forward and someone who is observing how media works and how creative process these work. That's a really interesting thing for me to to monitor in a way, right? Let's scroll down a little further. Let's go So you'll see following Amy can dream. We'll also go to see Lemon See Lemon. Her name Pavilion is Jessica, actually, and she is very similar to Amy and that she does a lot of parts of craft stuff. It's he She has just under 5000 followers, and she has a YouTube channel as well. She doesn't want of painting a lot of water color again. She has this creative style on, and she's a successful are big, uh, creative professional. That is exactly the kind of thing that I talk about in my blawg how to become a successful , creative professional. So she, to me, is a really great example of Ah, so I follow her for information on how she's doing. Let's go in Eugene, scroll down. I feel a number of profiles that are dedicated to people of color, specifically in creative industries, because I think that they have a water really new and interesting ideas that are coming out from home from that direction. Okay, let's go to Beth. Fell on The Teflon is a literary agent, and she is the founder of something called hashtag e Pitch or diverse voices. Ches. She has over 10,000 followers. As you can see First Voices pitches is this hashtag that she created that really took off very quickly, within sort of the writing community on Twitter on and specifically, the novel Onda creative writing community on Twitter. And these online pitches are really great way for aspiring novelists to connect with Asians like Beth and publishers and editors who are looking for different types of stories. More diverse characters, different narratives and so forth right people who in other circumstances may never be able to get in touch with people like that, right? Death is providing them the service, and she's positioning herself as the leader of that service on, and as the leader of that movement right to get more diverse is into the publishing world. So that's how she's using her social media presence for Twitter account to boost her work as a literary agent to make herself follow leader within this very again, very specific niche. Dave first voices in creative writing, publishing very specific, very small, but nonetheless presenting something that is in demand from her experience. Right? She's listening to the industry. She's listening to what people are saying, Um, and she's hearing that writers don't know how to get in touch with agents, and agents and editors can't find the kinds of books that they're listening to. She does something than to bridge that gap, and that's how she developed spot leaders. So those are just some examples of the people that I personally follow and the reason why I follow them. Each one of them is presenting. I believe something new to their field and to me, given again the kinds of content that I write and the kinds of things that I'm interested in. These are the sort of people that I want to follow and see how they do what they do, right. So that's what class for today. I hope that this was helpful. I hope that you've been able to see how people develop leadership, how they bring together different elements of their work, of their personalities, to bring them together and to make something that is going to address the needs of their audience and that is going to position them at the forefront of some aspect of their industry. None of these people that 15 that we've seen today is a jack of all trades. Nobody is doing everything in their niche right. Each one of them is providing a specific service. If we go back to freelance writing or freedom with writing dot com, they're providing a specific service connecting writers with writing jobs, right? That's their main thing. Then they just build on that natural extensions of that to create felt leadership so that this is where you go. You could cut both blueberry. She's offering very specific things, a very specific style, but it's something that she sees is in demand. So she capital was that capitalizes on that she can show you how to do it. But if you want to take all the time and energy to do it. But you still want that same style. You can purchase it from her. The two work in Tanda, right? You may purchase something this month, but the next month say no, I'm gonna make it myself. They worked together. They're a cohesive unit, right? The same way with a me. The same way with Lisa. They're taking these different aspects of their life in their work and their merging them together so that they air the place people come to for even if it's just one thing, that's all you need, right? That is all you need. People who come to you and only you for one specific thing, that's enough to make you a call. So I hope that this class again has been helpful. And in our next class, we're just gonna wrap up and I will see you there. 6. Class Wrap Up: What Are Your First Three Steps?: well, I would welcome back today we're going to be wrapping up her class and reviewing all of the things that we went over over the course of this class, with the two Penn going into the world and be ready to become a fault leader in your niche . So, as we discussed our leadership is about building authority trust. What that means is you have to identify your audience. It's problems present, innovative and intelligent solutions. I'm just becoming a part of the conversation in your niche by engaging with other thought leaders, giving them your feedback on their approaches and developing a working relationship with them in that manner. Once you've gotten back down, you're going to start creating your own content. And as we discussed, no, there's many ways to create content, many places to publish it. The important thing is that you create contact again, that is innovative, that is distinguishable from that of other thought leaders. And then you promote a widely you think the networks that you already have one of those networks is going to be social media, and that's why it's important, as we mentioned, to make sure your social media channels are authoritative and professional. What you've got in your social media down, You can start to look to outward media, other blog's podcasts, even magazines and other traditional publications to bring your approach to a wider audience. Go forward. And as you begin, Teoh contemplate how you're going to achieve thought leadership. I'm going to suggest the following questions where, if you have to add to the conversations happening in your niece, what does your audience need to hear? What makes you uniquely qualify provide value to your audience? Look at how are you presenting yourself through your own content and social media? Is this what you want to say about yourself? Is this what you want people to think? How are you interacting with others in your field or active? Are you participating? Or are you just a sign observer or a silent re tweeter? These are things that are really gonna make a difference in how you develop your thoughts and how are they leaking out to other publications to expand your audience? You can do a lot alone, but you can do even more with other people. So as you grow, I encourage you to actively seek out ways to collaborate with others to learn from people who are more established than you are and to constantly just wide in your audience as much as possible by working with others sharing that audience. So when you started this class, we talked about a class project that would get you going get you started on becoming a thought leader. So my suggest room for you getting started with me to outlying the 1st 3 steps that you will be picking to achieve thought leadership, Right, which write an article or a block post. Are you going to start by going over your social media platforms and reworking them too? Express a more professional persona where you just start within your own network, not working with influencers, whether that's online or in the flesh, What are the 1st 3 steps that you're going to do and perfectly, how fast can you do? Because the best way to achieve anything is to start doing it today. With that said, thank you very much for taking this class. I hope that you enjoyed it. I hope it was helpful for you. Please let me know. You can always contact me with any questions that you may have or any suggestions about how to improve this class? I'm always looking for feedback. I'm looking for two seeing you again in a new class. I will see you then.