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Think Like a Designer: Making an Art Poster

Chip Kidd, Graphic Designer at Alfred A. Knopf

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7 Videos (35m)
    • Introduction

    • The Problem

    • Researching

    • Possibilities of Form

    • Photography vs Illustration

    • Testing the Concept

    • Conclusion

50 students are watching this class

About This Class

Chip Kidd is world-famous for designing some of the most innovative book covers of our time. How do his ideas come to life?

This inspirational 35-minute class takes you on a journey through Chip's process for designing an art poster, a real project he took on for the Brooklyn Book Festival in Fall 2016. As he explores his assignment, research strategy, and even graphic ideas, you'll see how the best graphic designers — Chip amongst them — are creative and conceptual problem-solvers.

You'll learn how to:

  • Plan and research a new creative project
  • Evaluate compelling concepts
  • Execute original ideas independently

Plus, each lesson is filled with lesser-known examples of Chip's poster work, as well as comparisons to his popular work in book cover design.

Whether you're creating your own poster, curious about the principles of good design, or just want to see a master at work, this class will help you "think like a designer," hone your visual instincts, and harness the power of graphic design!


Want to dive deeper? Be sure to check out Chip Kidd's first Skillshare class, Introduction to Book Cover Design: Making Stories Visual, as well as Ellen Lupton's Skillshare class, Demystifying Graphic Design: How Posters Work.

282 of 294 students recommendSee All

No demo - its mainly a conceptual walkthrough on how he approaches a specific poster design brief. Its great if you're a fan - and if you're looking at different ways to avoid art block/ when you don't have a process
An excellent class on the design process for a promotional poster. Chip Kidd is great - I had already known that - read his books and saw talks. Definitely worth watching this class for upcoming graphic designers.
Eva Lacuskova

Graphic Designer

Good info





Chip Kidd

Graphic Designer at Alfred A. Knopf

Chip Kidd is a Designer/Writer in New York City (and Stonington, CT, and Palm Beach, FL). His book cover designs for Alfred A. Knopf, where he has worked non-stop since 1986, have helped create a revolution in the art of American book packaging.

He is the recipient of the National Design Award for Communications, as well at the Use of Photography in Design award from the International Center of Photography. And a bunch of other stuff.

Kidd has published two novels, The C...

See full profile