The art of vending for artists: A beginners guide | Diana Pimienta | Skillshare

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The art of vending for artists: A beginners guide

teacher avatar Diana Pimienta, Creative Lifestyle. Consciousness Mentor

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

7 Lessons (14m)
    • 1. Introduction

    • 2. Venue and audience

    • 3. Materials

    • 4. Color Scheme

    • 5. Presentation

    • 6. Building Relationships

    • 7. Growth & Tips

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About This Class

The art of vending for artists: A beginners guide 

Hello my fellow artists! My name is Diana and I am excited to share with you all my first skillshare class. I am an artist, dancer, creative enthusiast, social media marketer, intuitive reader and self love advocate. My goal is to help other creators thrive and feel confident in their own abilities. This first session was inspired by my recent Art Fair participation and I hope that this may help artists who are starting their artsy business.

Topics that we will be discussing are:

-Venue & Audience


-Colors For Emotional Response


-Conversation starters

-Build Relationships

-Don’t take it personal

-Be open for growth



Meet Your Teacher

Teacher Profile Image

Diana Pimienta

Creative Lifestyle. Consciousness Mentor


A creative life opens the door to happiness & healing. 


Hello there! My name is Diana Pimienta. I am a creative enthusiast  and conscious artist. My missions to help creators embrace their authentic voice through movement, visualization and art. My classes are about personal/ business growth through creature endevors along with tutorials.  I hope to inspire my students to embrace the creator that lives within. 


My experience includes: teaching art & dance, mentoring creatives, showcasing my artwork internationally, working with business professionals and social media marketing. As a self taught artist, I create using acrylic paint, oil paint, and occasionally, mixed media. As a dance instructor, I teach different le... See full profile

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1. Introduction: Hi guys, welcome to the Art of vending for artists. My name is Diana, and I am an artist, a dancer, it creative enthusiast, a social media marketer, and as self-love advocate, this class is for artists that are beginning their business and may need a little bit more guidance in presenting their work in art fairs. So this past week, I was putting together and planning this amazing class, as well as putting together my merchandise for an artifact of that I had participated in this past Sunday. And I will confess, something changed for me. This art fair that I had been working with for the past six months is something that I will no longer be working with because it doesn't align with my business goals anymore. And that's more than okay. These things happen and it's something that should be acknowledged so that I can share it with you guys and we can grow together. So besides talking about tips and experience, I will also be talking about what not to do in our fairs. So make sure that you have a pen and paper handy, and let's get started. 2. Venue and audience : So let's talk about the venue and audience. Where do you even book of ending game. You could do so at a local flea market. You could ask your community, or you can look online. And there are tons of R groups online that are on Meetup or on Facebook that would be willing and more than happy to give you that information. And just an FYI. There are some vending gigs that are free, but most will ask for a fee. And the fee depends on where exactly the venue is located. From my experience, some of these vending fees start at 25 and they can go up to almost $500 and maybe even more. So just a question to ponder, where do you see yourself bending. So you booked a gig. Now what? It's time to get to know your audience. Knowing your audience is important. It could determine the types of items that you plan on selling. If possible, checkup the venue site, look at past reviews and ask pass vendors. These are perfect ways to get to know a little bit more of what you're working with. And also it can save you tons of money. And in case you don't have that information, it's okay. The fact that you are putting yourself out there is what matters. Doing my research is something I wish I would have done when I started doing these events because I used to just bring whatever I had. Sometimes it was too little too much and it became a little confusing for my potential clients because they kinda had no idea what they were looking at. But hey, it's all a learning experience and it's definitely helped me to understand what I need to bring and how I should do my research. So one of the things I do suggest doing is to start writing down what your target audience would be. And you can do so by downloading one of these mind-map templates. And once you do, it will make it a little bit easier to figure out which venue will work best for you. 3. Materials: So let's talk about materials. What materials should you have? A table, a canopy, a chair, tablecloths, lighting, and an extension cord. Now, depending on the venue, something is will actually provide you with the materials that you need. So you may not need to invest in them quite yet. If you plan on continuing to vendor but are on a budget, start with a table chair and the tablecloth also makes sure that you ask about the sizing of your booth. This is very important because let's say you don't want to buy a table that is too big, or even a table that is too small. Also, it's best to have all your materials fit inside your booth and that it's not overflowing into anyone else's space. You can purchase these items on Amazon, Target, Walmart, or any local party supply store. Now there are tons of party supplies stores that will allow you to rent out these materials. But depending on your business goals, it may be best to invest. Also, if you're looking for ideas on how to set up your booth, I would suggest checking out a local art fair. That way you can gain a little bit more inspiration and also me, other local vendors. So hey, it's a win-win situation. 4. Color Scheme: Time to start thinking about colors. Colors are known to have emotional responses and their use in marketing. Here are some examples, McDonalds and Carl's Junior, their colors are reading yellow, which reflect the impulse to buy. Or how about chase him forward? Their colors are blue and white, which reflect the comfort of home, meaning that it's affordable. Now, that's just to name a few, but with a little research, you may find the right colors. Sp2, you and your creative business. Finding the right color scheme may feel inviting to your audience. The colors will be presented in your items, such as your tablecloth, backdrops, items that you plan on selling, and other decorations that will add to your aesthetics. From personal experience, I noticed that the more colors you have, the more inviting it is, but it may not necessarily aligned with who you are or what your business is all about. A good suggestion to consider is writing out what your target audience is, as we had discussed in previous videos, and doing a little bit more research on colors and what colors may speak to you and your business. 5. Presentation : Time to decorate presentation matters. I call this the fun part of the art eventing. I love decorating cell. This part of the deal speaks to me. But in case it may not speak to you, ask for help. It's always good to have another set of eyes before the event. Heavy layout ready? What I like to do is a week before the event, I will set up at home, see what works for me and what doesn't. And if need be, then I will and buy some extra supplies to add to my presentation. Here are some layout tips. Simplicity goes along way. Make it easy on the eyes. Too much clutter can drive your audience away. Too little can also drive your audience away. Try not to have most of your items flat on the table. Make sure to have some of your items standing up. And may your booth reflect who you are and what your business is all about? You are meant to shine. The easier than it is for your clients, the better. So make sure that you have your prices, business cards, social media links, and payment options as visible as possible. I promise you that if you do this, it will save you tons of time and it will also allow for you to continue to engage in conversation with your clients and to create that connection. This is definitely something that I learned the hard way and I did lose clients because there were people that wanted to follow me on social media. But because of the traffic that day, I wasn't able to give them my link. So now I make sure to have all of my social media links out there and continue to concentrate on connecting with people. 6. Building Relationships : So let's talk about connecting with clients and building relationships. Conversation starters, or a perfect way to connect with your potential clients. So having items in your booth that people are immediately drawn to is a perfect way to do so. This is your time to be bold, to show your clients who you are. So why not make this experience creative and unforgettable? You never know those clients may be talking about it on the drive back home. So here are some ways that personality to your booth. You can play music or an instrument, but I would ask her host before doing so, you can paint live where big hats or dress and unforgettable clothing. I did see a vendor wear a suit that had satisfies as a pattern for the holidays, which was pretty cool. And this past weekend, I witnessed a creator bring her car. And her car was actually the booth. So she painted her car really cool color and showcased her jewelry and Prince in the engine section of the car. And I'm not sure how she made it happen, but it was a showstopper for sure. So as a creator, you're not just selling work or you are creating the experience and it's all part of the art of vending. Building relationships is also part of the vending experience. I've learned that if you focus on building relationships rather than just trying to make a sale, the money will follow. So even if you're talking to a potential client at your booth for about ten minutes and they leave without buying any of your pieces. That's more than okay. And you still have the chance to make a sale in the future. This potential client can refer you to maybe their job, their family, their friends, or anyone that they may know who may be interested in your work. So remember, you're not just selling your art or your craft, but you're also creating a memorable experience for your clients. If you're an introvert, this may be uncomfortable at first, but I promise you that it's more than possible. So I say this from experience because I myself have been interwar. It was a little bit challenging at first, but I got the hang of it. And it's taken a lot of practice to be able to talk to people, especially new people, and to just see it as, as an art form. So now I actually enjoy it. It's boosted my confidence. And after every event, I take notes on how I can better myself when it comes to talking to potential clients. So here's some more tips on Spark number conversation. One, you can greet and me, so you can introduce yourself and ask for their name to ask other day is going, but try to avoid talking about the weather. Three, ask if they've ever attended this event and if they haven't asked what other ones they've attended for, if they point at a certain piece, builds from there. Tell them your inspiration behind it, ask them what they like about the piece. And five, make sure to always thank them for stopping by. I want to be real to you guys. The truth is, your craft is not for everyone and that's okay. So don't take it personal. You see every person that stops by has their own agenda. Some are looking at by others just want to look around. And it's best if you just have an optimistic attitude. Say hello and they walked by. Thank you for stopping by. You want to always make a good impression regardless if they buy or not. Remember, each person that stops by is still a chance for a potential sale. It's like a ripple effect. They may call their friends stopped by the event and those friends may happen to buy your work. You just never know who we stop by and say hello. But remember, don't ever take it personal. We all have different interests and that's what makes us so unique. 7. Growth & Tips: Be open for growth. As we have discussed in the previous slides, the art of vending is a fun and learning experience, so it's best to keep an open mind. Now after each event, I like to reflect on the experience, write down a gratitude list and make a list of ways to improve. Now, I know that it's never going to be perfect. And that's okay. My goal is to be authentic and who I am and what my business is all about. So I know that I have to give myself room to make mistakes, but I also have to give myself room to learn. So one of the things I also like to do with us for suggestions and hear constructive criticism from those I trust. I also take into consideration what suggestions I hear from my potential clients. And that way I'm able to be opened for growing, learning and bettering my business. Your creative business is uniquely yours, so have fun along the way and try not to compare yourself to other vendors. Remember, we're all in this together. There will be days where you'll make tons of sales. Other days where you may not make any. But that's all part of the journey. As a creative professional, we all have our good and bad days. But if you happen to continue to do the same things that these events and you're wondering why you're not making any sales, I would suggest asking yourself what you could do differently next time. Maybe you could join another fair, so that way you have a chance to meet a different audience. Now I know that I had discussed writing down your target audience, but that may change. Our business goals are not necessarily set in stone. They may change throughout time. Here's some things to not do it. Art fairs, one, do not compete with other vendors, support each other. Two, do not match their craft or take over their booth area. Three, do not ignore or discriminate customers for do not pressure your potential clients to buy. Five, do not be late. Tread arrive early. Six, depending on the venue, do not drink alcohol openly at your booth. Seven, don't forget to ask for help. 8, debris had to have fun. I hope that this beginner's guide to the art eventing has inspired and helped you to reach your creative business goals. May you make tons of sales and have fun doing so?