The art of the proposal: How to create web proposals that win projects

Evan Kimbrell, Director at Sprintkick

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10 Lessons (1h 19m)
    • 1. Welcome to the class!

    • 2. First thing to do

    • 3. Types or proposals

    • 4. Components of proposals

    • 5. Going over tools for improving proposals

    • 6. How much do you customize?

    • 7. Types of estimates

    • 8. Our technique, in depth costs of everything

    • 9. The class project

    • 10. Keep the learning going


Project Description

Assignment: Sell yourself with a professional, non-sexual proposal

For this project, I want you to use the skills we learned in this class to create a mock proposal.

Building an effective proposal can be really time intensive; so for this class project we're just going to focus on one section.

In order to complete this, you'll need to sign up with any of the proposal-creator services we covered (, Nusii, etc). Once you have created a blank template, focus on one section of your proposal from this list:

  • About Us
  • Scope of Services
  • Why Us?
  • Experience & Portfolio

This all revolves around you and your business. It's important to know how to pitch and present yourself, that's why it's important to start with these sections.

After you've chosen your color template, filled out the relevant text, and added images - load a copy of your proposal (or take a screenshot) into the Class Project section.


Please post a link to your proposal and upload it to the Class Project section. Alternatively, you can take a screenshot of the page and upload that. If you created a proposal outside of the services covered in the class, then you can upload that instead. Put any comments you have in the project text box.

For this project, I suggest using Proposify because it's free and easier to get used to.

To find your proposal's public link click "Send":


From the next page you'll be able to see your public link:



Student Projects