The Vision of Leadership: How to Build a Social Mission-Driven Brand | Neil Blumenthal | Skillshare

The Vision of Leadership: How to Build a Social Mission-Driven Brand

Neil Blumenthal, Co-Founder and Co-CEO of Warby Parker

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6 Lessons (48m)
    • 1. Introduction

      1:13
    • 2. Social Impact

      8:46
    • 3. Mission, Vision, and Brand Architecture

      9:48
    • 4. Your Brand as a Story

      10:35
    • 5. Launching

      10:18
    • 6. Final Thoughts

      7:49
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About This Class

Learn what it takes to start a brand with a social mission. In this 45-minute class, Warby Parker Co-founder and Co-CEO Neil Blumenthal reveals how to identify a problem you want to solve, craft a brand’s architecture and story, and launch your vision for the greater good.

Whether you’re curious how businesses begin, eager to build a brand of your own, or already in business, you’ll gain the clarity and insight to start making a difference!