The Vision of Leadership: How to Build a Social Mission-Driven Brand
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Mission, Vision, and Brand Architecture9:48
Your Brand as a Story10:35
Re-imagine a brand with a social mission.
Take your favorite brand and re-imagine it with a social mission!
First, choose your brand.
Choose a brand to re-imagine with a social mission. A fast food chain? A fashion line? An electronic company? Be creative and have fun. Write 2-3 sentences explaining what social impact you envision this brand can have.
Second, communicate the story of how this brand can have social impact.
Tell the story however you'd like. You might create an infographic, draft a press release, create a moodboard, or write a script for a Kickstarter-style video pitch.
Third, share your thinking with others!
Use your Project Workspace to share your brand, your story, and your mission — and exchange feedback with other students.
Related Skillshare Classes
- Branding Management: Creating What Sets You Apart with Chris Bolman, Percolate
- Visual Storytelling: Creating More Persuasive Presentations with Susannah Shattuck, Prezi
- Storytelling for Leaders: How to Craft Stories That Matter with Keith Yamashita
- Strategic Storytelling: Building Community Around Your Creative Project with Stephanie Pereira, Kickstarter