The Vision of Leadership: How to Build a Social Mission-Driven Brand

Neil Blumenthal, Co-Founder and Co-CEO of Warby Parker

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6 Videos (48m)
    • Introduction

    • Social Impact

    • Mission, Vision, and Brand Architecture

    • Your Brand as a Story

    • Launching

    • Final Thoughts


About This Class

Learn what it takes to start a brand with a social mission. In this 45-minute class, Warby Parker Co-founder and Co-CEO Neil Blumenthal reveals how to identify a problem you want to solve, craft a brand’s architecture and story, and launch your vision for the greater good.

Whether you’re curious how businesses begin, eager to build a brand of your own, or already in business, you’ll gain the clarity and insight to start making a difference!

112 of 116 students recommendSee All

Come listen to Neil Blumenthal to see what an intelligent, altruistic, and articulate person creates in a large scale. His course is excellent and so are the guidelines he gives on brand architecture, storytelling (which finally makes sense to me thanks to his take on it), product launch, and the company's growth and culture. I really enjoyed this course and Neil's take on building a brand in general and building one with a social mission in particular. Every entrepreneur should take this course!
Very well organised thoughts about building up a company from the ground to the top. Huge thanks!
Great class!





Neil Blumenthal

Co-Founder and Co-CEO of Warby Parker

Neil Blumenthal is a Co-Founder and Co-CEO of Warby Parker, a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.

Prior to launching Warby Parker in 2010, Neil served as Director of VisionSpring, a non-profit social enterprise that trains low-income women to start their own businesses selling affordable eyeglasses to individuals living on less than $4 per day in developing countries. He was respon...

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