The Vision of Leadership: How to Build a Social Mission-Driven Brand

Neil Blumenthal, Co-Founder and Co-CEO of Warby Parker

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6 Videos (48m)
    • Introduction

      1:13
    • Social Impact

      8:46
    • Mission, Vision, and Brand Architecture

      9:48
    • Your Brand as a Story

      10:35
    • Launching

      10:18
    • Final Thoughts

      7:49

About This Class

Learn what it takes to start a brand with a social mission. In this 45-minute class, Warby Parker Co-founder and Co-CEO Neil Blumenthal reveals how to identify a problem you want to solve, craft a brand’s architecture and story, and launch your vision for the greater good.

Whether you’re curious how businesses begin, eager to build a brand of your own, or already in business, you’ll gain the clarity and insight to start making a difference!

93 of 95 students recommendSee All

Great class!
Good stuff. Thank you for sharing!
A+ Highly Recommended. No BS, actionable learning. Presented by an industry authority, in a relatable style.

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Neil Blumenthal

Co-Founder and Co-CEO of Warby Parker

Neil Blumenthal is a Co-Founder and Co-CEO of Warby Parker, a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.

Prior to launching Warby Parker in 2010, Neil served as Director of VisionSpring, a non-profit social enterprise that trains low-income women to start their own businesses selling affordable eyeglasses to individuals living on less than $4 per day in developing countries. He was respon...

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