The Ultimate SEO Training 2021 + SEO For Wordpress Websites | Josh George | Skillshare

The Ultimate SEO Training 2021 + SEO For Wordpress Websites

Josh George, Digital Marketing Expert

The Ultimate SEO Training 2021 + SEO For Wordpress Websites

Josh George, Digital Marketing Expert

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89 Lessons (5h 32m)
    • 1. SEO Training - Class Overview

      3:32
    • 2. The Basics - What We're Going To Cover In This Section

      0:31
    • 3. What is SEO And Why Is It Important

      1:25
    • 4. Debunking SEO Myths

      2:58
    • 5. The Two Elements To Every SEO Campaign

      1:09
    • 6. What We're Going To Cover In This Section

      0:51
    • 7. What Is A Keyword + Understanding The Intent Behind It

      2:12
    • 8. Short Tail vs Long Tail Keywords

      2:00
    • 9. A Free Alternative You Can Use For Keyword Research

      4:45
    • 10. How To Find Out What Keywords Your Website Already Appears For

      8:00
    • 11. How To Determine Keyword Difficulty

      6:10
    • 12. How To Find Additional Keywords

      11:10
    • 13. How To Find Out What Keywords Your Competitors Appear For

      9:22
    • 14. How To Use Google Auto-suggest To Come Up With Keyword Ideas

      3:13
    • 15. The Importance Of Keeping Your Keywords Organised

      3:23
    • 16. How To Validate Your Keywords Using Google Trends

      3:05
    • 17. What We're Going To Cover In This Section

      0:33
    • 18. The Importance Of Content In SEO

      1:10
    • 19. Content Generation Ideas - Review The Competition

      2:19
    • 20. Content Generation Ideas - SEMRush

      3:13
    • 21. Content Generation Ideas - Industry Related Blogs

      1:31
    • 22. What To Avoid When Creating Content

      1:45
    • 23. The Importance Of Fresh Content In SEO

      1:51
    • 24. How Long Should Your Content be?

      3:00
    • 25. What We're Going To Cover In This Section

      0:46
    • 26. What is onpage SEO?

      1:32
    • 27. The 3 Kings Every Website Has

      0:44
    • 28. Optimizing For The First King

      3:26
    • 29. Optimizing For The Second King

      6:01
    • 30. Optimizing For The Third King

      4:50
    • 31. Image ALT Tag For SEO

      1:48
    • 32. What Is Internal linking + How To Add Internal Links On Your Website

      6:48
    • 33. What We're Going To Cover In This Section

      0:38
    • 34. What Is A Backlink And Why Are They Important

      2:44
    • 35. What Is Anchor Text & Why Does It Play A Crucial Role In Link Building

      3:07
    • 36. What Anchor Types Does Your Website Need?

      1:16
    • 37. What Pages Should You Build Backlinks To?

      1:48
    • 38. Dofollow vs Nofollow links + LIVE Walk Through Showing You How To Spot them

      4:37
    • 39. How To Find Out What Backlinks Your Website Already Has

      4:16
    • 40. How To Determine What Makes A Good Backlink

      6:57
    • 41. A Theoretical Framework On Backlinks

      1:58
    • 42. Link Building Strategy 01 - Guest Posting

      11:42
    • 43. Link Building Strategy 02 - Steal Your Competitors Backlinks

      6:08
    • 44. Link Building Strategy 03 - Forums

      4:46
    • 45. Link Building Strategy 04 - Resource Pages

      5:06
    • 46. Link Building Strategy 05 - Broken Links

      4:57
    • 47. Link Building Strategy 06 - Skyscraper Technique

      12:53
    • 48. Link Building Strategy 07 - Reverse Image Search

      3:55
    • 49. Link Building Strategy 08 - Relevant Blog commenting

      4:22
    • 50. Link Building Strategy 09 - Social Profiles

      2:13
    • 51. What We're Going To Cover In This Section

      0:45
    • 52. Http vs Https

      2:51
    • 53. How To Set Up Google Search Console

      2:18
    • 54. How To Set Up Google Analytics

      5:28
    • 55. What Is An XML Sitemap And How To Set Up One Up For Your Website

      5:06
    • 56. What Is Duplicate Content & How To Check Your Website For it

      3:59
    • 57. What Is A 404 Page And How To Find Them On Your Website

      2:44
    • 58. What Is A 301 Redirect and How To Set Them Up In Your Wordpress Backend

      6:44
    • 59. How To Diagnose Your Website For Keyword Cannibalization

      6:41
    • 60. What Is Schema Mark Up And How To Add It To Your Website

      6:05
    • 61. What We're Going To Cover In This Section

      0:30
    • 62. The Correlation Between Site Speed And Rankings

      1:25
    • 63. How To Test Your Websites Page Speed

      2:52
    • 64. Web Hosting And Servers

      3:42
    • 65. How To Speed Up Your Wordpress Website - Part 1

      4:04
    • 66. How To Speed Up Your Wordpress Website - Part 2

      4:40
    • 67. How To Speed Up Your Wordpress Website - Part 3

      5:02
    • 68. How To Speed Up Your Wordpress Website - Part 4

      4:11
    • 69. Website Speed Optimisation For Cloudways Users

      1:25
    • 70. What We're Going To Cover In This Section

      0:28
    • 71. What Is User Experience (UX) & How To Improve Your Websites UX

      5:12
    • 72. User Metrics That Can Affect Your Rankings - Organic CTR - Part 1

      4:06
    • 73. User Metrics That Can Affect Your Rankings - Dwell Time - Part 2

      2:27
    • 74. User Metrics That Can Affect Your Rankings - Bounce Rate - Part 3

      2:52
    • 75. What We're Going To Cover In This Section

      0:26
    • 76. What Is Negative SEO And How To Identify It

      2:43
    • 77. The Most Common Negative SEO Tactic

      10:25
    • 78. How To Protect Your Website From A Negative SEO Attack

      7:58
    • 79. What We're Going To Cover In This Section

      0:30
    • 80. Google Panda

      2:59
    • 81. Google Penguin

      3:14
    • 82. Google Hummingbird

      5:03
    • 83. What We're Going To Cover In This Section

      0:41
    • 84. How To Keep Track Of All Your Backlinks

      6:19
    • 85. How To Track Your Rankings

      8:27
    • 86. How Long Does It Take To See Results

      2:29
    • 87. The 3 Biggest Culprits That Prevent Your From Ranking

      2:28
    • 88. Knowledge Is Power

      3:28
    • 89. Conclusion.. Bye For Now

      0:54
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About This Class

Stop wasting time following strategies that don't work. Use the PROVEN process I use at my SEO agency to generate 100s of Page 1 Rankings!

Are you looking for an SEO class that shows you EXACTLY how to rank websites onto the first page of Google step by step?

Great, you’re in the right place.

Maybe you’re completely new to SEO or maybe you’re an advanced SEO expert and are looking to expand your knowledge.

Whichever one it is, you can be sure I’ve got you covered.

I don’t just talk the talk; I actually walk the walk and live it too.

In this class, you’ll be able to watch me in real-time as I show you EXACTLY how to rank on page 1 on Google.

At the end of the class I’m going to share with you some LIVE results that I’ve managed to achieve for my website and clients websites by following the same strategies you’re going to learn in this class.

This stuff is SUPER powerful.

Instead of just giving you the theory and then leaving it up to you to figure it all out, you can also watch over my shoulder and see how to implement everything I’m teaching, ensuring everything you learn is super actionable for those who wish to execute it all.

The process I follow throughout the class is the SAME process I use when ranking my client sites, so you can be confident what you’re learning is indeed used in the real world and does actually work.

I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal.

What you’ll learn by taking this SEO class

  • Learn more about SEO and understand how it all works

  • How to structure and optimise your website to rank on page 1

  • How to find the best keywords to target for your website

  • Understanding the role of content in SEO

  • Find out how to spy on your competitors and see what SEO efforts they have been getting up to

  • How to find 100s of content ideas for your blog

  • How to build powerful backlinks that will crush the competition

  • Master technical SEO and outsmart your competitors

Literally everything you need to be able to implement a successful SEO campaign.

There are tons of resources for you to download throughout the class and lots of bonus tips and tricks you can use as well.

Fact: 67,000 searches are performed every second on Google. Out of those 67,000 searches, 80% of people ignore the ads.

There’s never been a better time to learn SEO:

Let’s make sure your website is one of the websites consumers will find.

Meet Your Teacher

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Josh George

Digital Marketing Expert

Teacher

Joshua is the founder of ClickSlice, an extremely successful digital marketing agency based in London.

Joshua originally got involved with SEO as an end result of selling on eBay.  He loved selling on eBay but hated paying the eBay commission fees (also known as final value fees). Instead of paying eBay every time he wanted to list an item he decided to make his own website where he could list as many items as he wanted without paying any insertions fees.

After building the website he noticed his site was nowhere to be found in Google and no one was buying his products.

As you do, he started to Google things like “how to get my website higher in Google” and stumbled across SEO in 2013.

Josh remembers this day like it was yesterday and says wh... See full profile

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Transcripts

1. SEO Training - Class Overview: Hello and welcome to the ultimate SEO training course, where I'll be showing you how you can get your website onto the first page of Google. My name is George, and I'll be leading you through the course. I own and run the lead in SEO agency in London called Clicks lies, where day-by-day were implemented in tons of SEO campaigns for clients in multiple industries. This course, bringing together all of our processes and show your eye exact strategies we use at the agency and presents it all in a nice biocides format. In this course, I'll be covering every single thing you need to know, such as how to find the best keywords that target, how to optimize your website for those keywords, link building, technical SEO, you name it, you can be certain I've got you covered. I designed this course for anyone who would like to master SEO, increase the visibility of the website, and generate more organic traffic, which will lead to more cells and inquiries from your website. However, I don't just talk the talk. Throughout this course. You can let you watch over my shoulder and watch me walk the walk. You'll be able to see exactly how optimize a website, get it onto the first page of Google and even better. At the end of the course, I'm going to share with you some live results or I've managed to achieve from my website and my client websites to or by following the same strategies with you about and learn in this course, this stuff is super, super powerful. I'll see you inside before we dive into the actual course content. I just wanted to clarify one thing. So throughout this course, I will be showing you a range of different free tools that you can use to carry out specific tasks within SEO. However, if you'd rather use one tool to carry out all of these tasks, instead of using five different soils, then this is the tool that I recommend you use and it's called SEMrush. So Seminar is a premium all in one SEO tool literally allows you to do every single thing when it comes to SEO seminars is personally our go-to tool at the agency and is wondering use every single day without fail. It's extremely powerful and literally gives you the unfair advantage over your competitors. The only downside to SEMrush is that it's not free, which is purely because of the amount of data and the information they provide you. Similar, should prices start from $100 per month. However, as clicks Life is a heavy user of the tool, we've actually been in touch with SEMrush, and I'm delighted to announce that we've managed to secure a free 14 day trial exclusively for members of my course, which is, you typically so much provide new users with a free 7-day trial. But I pushed him a little bit harder to ensure I got the best for learners of my courses. To take advantage of this free 14 day trial, you simply need to click on the link in the video under this icon right here where it says view or notes. Once you click that, it's going to open a drop-down box. You can go ahead and click this link and it's going to direct you to the page which was just on, so you can sign up and get access to the tool for completely free for 14 days. And just to confirm, 14 days is more than enough time to action upon everything which we're about to learn in this course. So you shouldn't have any issues there whatsoever. If you use our referral link to make a purchase, are you continue to use the software offered a free 14 days, then we will receive a commission at no additional cost to you. So that helps us out too. Similarly, the very powerful piece of software, and as I said, it literally give you the unfair advantage over the competition. So get excited and get pumped up as you now have the opportunity to get access to seminars for completely free. So now we've got that out of the way. Let's dive straight into the course content. 2. The Basics - What We're Going To Cover In This Section: Seo, the basics. In this section, I'm going to cover what is SEO and explain exactly why it's important. I'm going to debunk some of the biggest SEO myths out there. We've all seen his SEO mips online. People claim in and saying the wildest things about SEO, such as it doesn't work and so on and so on. I'm going to debug all of those biggest myths. And I'm going to explain to you the two elements that make up an SEO campaign. So let's dive into it. 3. What is SEO And Why Is It Important: What is SEO? Seo stands for search engine optimization and is a practice of increasing the quality and quantity of traffic to your website through organic search engine results. Organic traffic is any traffic which you do not pay for. So here's an example from Google. As you can see, I went over to Google and I typed in yoga mat. And from that keyword, I get multiple listings on the page. The first type of listen I get is what we call the Google shopping ads, which is this big section up here. And you can tell it to add, as it says, sponsored in the top right hand corner. Below that we have another ad, as it says, add right there. And then below that we have the organic listings. Optimize a website correctly for SEO, you'll go into a pair in the organic section. So why is SEO important? Seo is super important for numerous reasons. If I go back to my example, I just showed you a yoga mat. If your business provides yoga mats, but your website isn't all show up for a search of yoga mats, then you're missing out on a ton of cells while paid advertising, social media and other online platforms generate traffic to websites. The majority of online traffic is driven by search engines. On top of that, organic search results to cover more digital real estate appear more credible to savvy searchers and receive way more clicks and paid advertisements. For example, overwhelm us searches. Only 2.8% of people clicked on paid advertisements. Statement alone to tell you why and how important SCO is. 4. Debunking SEO Myths: Debunking SEO myths. We've all seen him online. People make him wowed and false claims about SEO or the time. Same things such as SEO doesn't work. Links at edX, et cetera, et cetera. In this video, I'm going to run through some of the biggest SEO myths and debug them one-by-one. First up, content is all you need, or content is king. Waltzes is extremely true and content is super important, is not the only thing you need in your SEO campaign. And not very, extremely important element is what we call links, which are going to go through later on in the course. So this one is definitely false. Pagespeed isn't that important? Folks? It is super, super important, is actually becoming more and more important every single year. One of the biggest reasons why PageSpeed is super important is all comes down to the user experience. Google's main job is to serve up, amplified the best results for a person searched for. So for example, if someone goes onto Google and types in red shoes, they clicked your website, which is about RED shoes. However, it takes ages to load. That person's just going to hit the back button to go back to Google and find a novel website which results in a poor user experience. So as a result, Google's going to load the right of your website and give it less visibility in search as a result, in a poor user experience, and Google wasn't the best experience for all of its users. So PageSpeed is super, super important. I'm actually gonna go into PageSpeed and little bit more depth later on in the course. Number three links our debt. This is probably the one I see the most often, and it's with one that is the most untrue links OSU past super important in Google. And again, later on in the course, I'm going to show you exactly how important they are, and I'm going to show you the results you can get if we do utilize links the correct way. So link building is definitely not dead. Number for pi. A keyword density helps you write force. This used to be true in maybe 20112012, maybe 2013 as well. That was when Google's algorithm wasn't as advanced as it is now, back in the day, you can literally create a page on your website, chocolate keyword on the paint as may times as you want. And you'd run at a top of Google because you mentioned the keywords so many times on your page. However, Google's algorithm is way more sophisticated now than it was back then. Cities all tactics and no longer work. Number five, buying Google ads helped with organic traffic force. This is 100% force. I've tested this myself multiple times on multiple websites. Buying Google ads does not give you any increase or any benefit in the organic search listings. Number six, more pages helped my site rank better. Folks. This isn't true at him. A website is not going to help you get higher on you. When it comes to SEO, the main thing you want to focus on is quality over quantity. Published in five really high-quality pages is way better than publishing 500 low-quality pages. So when it comes to SEO, please do focus on the quality. If you do that, you're going to be going in the right direction to gain your website to the top of Google. 5. The Two Elements To Every SEO Campaign: Oh, good. Seo campaigns consists of two main elements. The first is on-page SEO, and the second is off-page SEO. On-page SEO refers to any change you make on your website to improve its visibility. Off-page SEO refers to any change you make off your website to improve its visibility. On-page SEO. So let's dig a little bit deeper and look at on-page SEO in a bit more detail. So some examples of on-page SEO optimizations you can make when their website would be updates in the title type, change in the H1 tag, edits in the meta description of a page. Don't know what these elements are at the moment. Don't worry, as a 1over through all them later on in the course. However, the point I'm trying to make is as these are all actions you make on your website, these are classified as on-page optimization. So for off-page SEO, some examples of off-page SEO optimizations you can mate would be able to link to your website, Get Your Business listed on an external directory, optimize your social profiles and so on and so on. These are all actions you implement off your website and as a result, are classified as off-page optimization. 6. What We're Going To Cover In This Section: Keyword research. In this section I'm going to cover what is a keyword and understanding the intent behind it. I'm going to explain the difference between short tail and long-tail keywords. I'm going to show you how you can find out what keywords you are ready rank for in Google. I'm going to show you how you can determine the keyword difficulty. So just how difficult it is to rank for a certain keyword. And I'm going to show you how you can find additional keywords to target for your website to. On top of that, I'm going to show you how you can find all the keywords that your competitors rank for. I'm going to show you how you can use Google auto suggests that comment with tons of keyword ideas. And really importantly, I'm going to cover the importance of keeping your keywords organized. And lastly, I'm going to show you how you can validate your keywords using Google Trends. So without further ado, let's dive into this section. 7. What Is A Keyword + Understanding The Intent Behind It: What is a keyword? A keyword is simply a search phrase. For example, if you went over to Google and typed in vanilla ice cream, the keyword would be vanilla ice cream, that entire search phrase nor the individual words. So not vanilla or ice cream. The keyword would be vanilla ice cream. To be successful in SEO, you need to figure out what your potential customers would search, ordering Google to find your website and the service or product you offer. If we go back to my previous example of yoga mats, they're just imagine you have a website which sells Gilgamesh. It's one of the main keywords you would target would be yoga mats, as that's the main thing you offer on your website. Once you know what keywords you want to talk it, you can then optimize your website to increase online visibility for those keyword searches. Understanding keyword in ten. Keyword intend, sometimes known as search intent, represents a user's purpose for the search. For example, if someone goes into Google and types in our yoga mats worth the money, then from the keyword, we can tell straight away that this person isn't actually sure whether they need a yoga mat or not. As a search, Ray says, all yoga mats worth the money. So from these keyword intent, we get two things. One, the person knows about yoga mats and to the not sure whether they need a yoga mat, you would have had another key words such as by red yoga math. We can tell from this keyword that is searching is a lot more different. The person has typed in by red yoga mat, which means they already know that they need a yoga mat and they've gone even further and actually describe the yoga mat they need, which is a red wine. So if you have a website, I sit him read yoga mats and someone types in Bio-Rad yoga math. Then they land on your page showing red yoga mats, the person is most likely going to bile. And if the price is right, however, if someone types in our yoga mats worth the money than they land on the same page. So inbred yoga mats, the person probably isn't going to buy it. The person still needs convincing. Understanding the difference in search engine will make a massive impact on your SEO campaign. Essentially, when you understand the buyer intent, you can make sure the page a person lands on is relevant to what they typed in and will result in more cells and a much better user experience. 8. Short Tail vs Long Tail Keywords: Short term versus long tail keywords. Shorter URL keywords are general search queries consisting of one or two words, long tail keywords on the other hand, consists of three to five or even more words. And example of a short tail keyword is yoga mat. And example of a long-tail keyword is bread, non slip yoga mats under $30. As you can tell, the short tail keyword is a lot broader, uncovers way more things. If someone searches on Google for yoga mat, then we actually have no idea what that person is looking for. Are they looking for a red yoga mats? Are they looking for a yoga mat to buy? Are they trying to find out how much yoga mat cost? We literally have no idea as a search intent is not crystal clear. On the other hand, when a person searches for a long-tail keyword such as red at non-slave yoga mat under $30, We have no doubt whatsoever what this person, once they won a red non-Muslim yoga mat, that costs them less than $30. If this person lands on a page on our website which has red, non-stable yoga mats for cell that are price under $30, then this would be the perfect match for the user and is likely that we'll actually generate a cell because of that. As a result, long-tail keywords convert much better than short tail keywords. Simply put, long-tail keywords are way more targeted and much more specific. Just as a pro tip, long-tail keywords are also much more easier to run foreign Google as a typically have less competition than short tail keywords. Do bear in mind that if you do own a yoga website, then you still should be targeting the keyword yoga mats in general. Anyway. However, that shouldn't be the main effort of your SEO campaign because that keyword is super competitive and it's likely that you'll get stuck on page two or free of Google. When it comes to your SEO campaign, start off targets in long tail keywords and as you brought up momentum and authority branch out and target them more competitive short-sell keywords. 9. A Free Alternative You Can Use For Keyword Research: When it comes to keyword research. So the process of finding good keywords to target, a great free tool you can utilise is Google's Keyword Planner. Now, Google Keyword Planner is actually a tool built within Google ads. So to access this tool, you do need to sign up for a Google Ads account, which of course is completely free as well. So once you sign up for a Google Ads account, what you need to do is click Tools and settings at the top and then go over to the column where it says Planning and click the Keyword Planner option. This is going to give you two different options. Option one is to discover new keywords and option two is to get search volume and forecast. So we want to use option one, discover new keywords. So let's give this a click. This is now going to open a page which looks like this. So on this page we have another two options. We can simply start by entering a keyword or we can start by entry and our website URL. So I'm going to cover both elements in this video. So let's start with the first one, start with a keyword. So on this line, I'm going to type in a keyword which is relevant to our business. So let's just type in the keyword yoga mat and then simply click get results. This is now going to show us all the keyword ideas which are all relevant to the keyword yoga mat. Now, do bear in mind that as this is a free solution, that data it provides is a little limited. Specifically in the second column here where it says average monthly searches. So this is actually how many times a keyword gets searched for every single month in Google. And as you can see, Google Keyword Planner, it doesn't give you the exact figures. Instead, they return pretty bald ranges, EEG, 10 thousand to 100 thousand searches a month. However, it's still a great indication and will allow you to determine whether or not a keyword is popular. In the next video, I'll actually walk you through the same process, but using a premium tool. This premium tool will provide you with a lot more accurate data and it will actually tell you exactly how many times a keyword gets searched for every single month in Google. And of course, I'll show you a hiking. Get access to this tool for free by utilizing a free trial. So let's get back to the video. So as you can see, we have our top keyword we entered right here, yoga mats. Then we have best yoga mat, man, dukha yoga mat. We have Jade yoga mat, yoga bag, Coke yoga mat, travel yoga mat and so on and so on. So you can actually see is actually one hundred and eight hundred and forty two different keyword ideas. So that is loads and loads of keyword ideas for you to sit through and see which ones are a good fit for your website. So do bear in mind the data we are viewing now is on Google Ads. However, as we have nothing to do with Google ads, the best thing to do, it's actually download all the keyword ideas, export them all, and then go through the list and see which ones are relevant to your website and then add that to your main Master Sheet templates. I'll be walking you through of how to create in the next video, it's really important to note as well that we do have a column right here which says competition. However, we need to completely ignore this column as this competition has nothing to do with SEO. This is competition for running ads for these keywords. The only column you really need to pay attention to is going to be the first column, which is all to do with keyword ideas. So if we go back one step now and go for the second option. So under discover new keywords, we go with start with a website. So we can actually go over to Google and simply plug in one of our keywords such as yoga mats, scroll down and find the website in position one in organic, which is yoga matters. Simply copy the link address. Go back to Google Keyword planner, plug in the URL and then ensure we have the bottom option selected, which is this one right here, use only at this page and then simply click get results. This is going to show us all the keywords which are relevant to the URL we just plugged in. So as you can see, we now have 775 new keyword ideas such as Best yoga mat. We have yoga tau, yoga mat bag, yoga accessories, yoga equipment, and so on and so on. So this is a really good way to find tons of keywords that the website it's on page one already a pay for themselves. You can actually rent them. Repeat this for any other website you see on page one. We've done it for yoga matters. We can do Amazon, we can do August decathlon, plug all of those websites into Google ads and let you see all of the keywords. It would be the same process once you've done that, plug-in a URL, download all of the keywords, sift through the data, and then add the ones which are relevant to your main master template. So as you can see, Google Keyword Planner is extremely powerful and allows you to find tons of keywords. 10. How To Find Out What Keywords Your Website Already Appears For: When it comes to keyword research, one of the best places to start is to find out what keywords your website already appears or in Google. The beauty of this is these are keywords that Google already deemed relevant to your website. So all we need to do is find out what these keywords are and then further optimize our website a little bit better for these specific keywords. Once you do this, you can expect to see your website jump up hiring Google. We've had clients sites jumped from page nine all the way up to page one, just by optimizing their site for keywords that they didn't even know they appeared for in the first place. To do this, you're going to need access to an SEO software called SEMrush. If you're not sure what SEM rush is, it's an SEO tool which is super powerful and provides you with tons of information that you can action upon to further increase the visibility of your website. There are a few other options when it comes to SEO tools such as majestic, which is used for checking backlinks. However, Majestic has no feature for keyword research, meaning that if you use that tool, you'd have to get another tool to carry out the keyword research elements. Whereas we have SEMrush, it has all of the features built-in. So instead of having five different tools to carry out five different task, you can let you just use one tool to do everything you need to do when it comes to SEO. Seo is quite complex. The more information and data you have, the better decisions you'll be able to make, thus increasing the likelihood of you succeed him. Simply put, in this day and age, it's no longer viable to carry out an effective SEO campaign without using any tools. Reason being is because you won't have any data to base your decisions on. A lack of data equals poor decision-making, which you want to avoid at all costs when it comes to carry and our SEO seminars is a paid tool and the prices start from just under $100 per month, which I appreciate is a lot of money, especially if you want a new to SEO. However, fair not as I'd been in touch with SEMrush and I'm delighted to announce that I've managed to secure a free 14 day trial exclusively for students for my courses, which is you. So to take advantage of this free 14 day trial, all you need to do is head over to the first video of my class titled cools overview. Go ahead and click this icon right here where it says view or notes. This is going to open a link like so. And once you give this link, a click is going to open this page where you can sign up and get access to SEMrush for 14 days for completely free. And just to confirm, 14 days is more than enough time to action upon everything which we're about to learn in this course. So you shouldn't have any issues there whatsoever. So once you have access to SEMrush, what you want to do is insert your website URL in the main search by you see at the top. So for the purpose of this training video, It's being used in yoga matters.com. To confirm, this is just a website I found on Google by typing in yoga mat. They were simply on page one. I do not own this website. I have no affiliation with this website whatsoever. I'm just simply using it for the purpose of this training course. So let's go ahead and get yoga Masters URL. Go over to SEMrush, paste in the URL and then click search. And what this is going to do is it's going to show us all the keywords that this website is for. So once it's loaded, you can see we've got quite a bit of information in front of us. Do not be overwhelmed as I'm going to go through all of these sections later on in the course. But what we wanted to do for the purpose of this video is scroll down to where it says organic research. And then under organic research, you can see it says top organic keywords. So these are all the keywords at this website appears for in Google. As you can see, there is 9,277 different keywords that this website ranks varying Google. Now, that is a keyword ideas. So as you can see already, this tort is extremely powerful and will let you let you know all the keywords you repair for in just a few seconds. So to take a look at all of these keywords, what we need to do is click the View Details right here. And then this is going to open a page where we can see tons of information about these keywords, such as the actual keyword. We can see their position. This website is in Google for this keyword, we can also look at the volume. So the volume is the amount of times is keyword gets searched for every single month in Google. We can also see the URL which ranks in Google for this particular keyword as well. So this is all very handy to know. If we scroll down the page, we can have a look at all of the keywords. You can see we have tons of keyword ideas such as Best yoga books for beginners. We're currently in position one for that keyword. We've got what is hot yoga? We have yoga poses for kids currently in position 14, and this is URL that appears for that keywords. So as you can see, you can really go for the data and start to see which keywords that you're not on page 14. And then further optimize your site a little bit better to ensure you're onto page one for those keywords. So a little trick you can do is you can go to the top of this page and actually go over to here where it says positions. And then you can tell SEM rush to only show you the keywords that you're in position between 1124, as these are all the keywords that you're going to be on page 204. And as you can see, we're currently on page two for over 100 different keywords. 11025 degree precise. So instead of reviewing all these keywords have been SEMrush, what you can actually do is click the Export button, download all of this in either Excel or CSV file, and then review the information way more easier. So let's go ahead for a CSV file. And once downloaded is going to look something like this. Quite a lot of information to take in, but don't worry about it as we don't need a lot of columns you're seeing present, we need to know is a keyword and the position we are in Google for that keyword, along with the search volume and the URL which appears in Google. So let's go ahead and delete all these other columns as we don't actually need these columns. We don't need the CPC. So that can go keyword difficulty. Let's get rid of that. I hadn't found the SEMrush keyword difficulty to actually be the accurate. So don't worry about that as I'm going to show you in a separate video, how we can determine keyword difficulty. Let's also get rid of previous position that's not that important. And then let's go ahead and both these top columns, just expand them so we can see all the information. So as you can see, we can now see all the keywords or website appears on page two. What position we are in exactly for those keywords, the mountain times, although keywords get search or every single mom in Google, and the URL which is appearing in Google for that specific keyword. Now it's good to note that all the keywords are looking at right now, are all the keywords across our whole domain. If we wanted to find out what keywords, specific URL ranks or in Google, then what we need to do is take a specific URL and then search for that were Vin SEMrush. So let's go ahead and go over to Matt and bags. And let's simply go for the yoga mat towel bag for example. So let's take this URL and then let's go over to SEMrush and insert that URL and then click search. And as you can see, this URL appears one keyword in Google. Now, the reason why we're seeing one keyword and not any more than one keywords is because we still have authors are applied. So what I'm going to do is go up here and click Clear filter. And now this is going to show us all the keywords at this URL appears for. So in total, this URL appears or five different keywords. And as you can imagine, they are all to do with yoga mats as far as what the URL is about. So this is how you'd find out what keywords a specific URL ranks or in Google. In this video, we use SEM rush to carry out the keyword research, which obviously has a seven day free trial. However, after those seven days, if you're running on a tight budget and we'd like to use a free application for keyword research. Then you'll be pleased to know that I made a separate video which shows you how to carry out keyword research using a completely fried. So this free tool is not as powerful as SEMrush as it's obviously free. However, it still gives you plenty and plenty of keyword ideas you can use. And it's a great tool for those who don't have much capital or are potentially just starting now. This separate video I'm referring to is the one coming up next. 11. How To Determine Keyword Difficulty: So now we know what keywords are. Website appears four on the second, third page of Google is time to work out how difficult it will be to get our website onto page one for those specific keywords, this process is called keyword difficulty and analysis, which is essentially where we figure out just how difficult it's going to be to rank for a specific keyword. To work out the keyword difficulty, we're going to use a free Google Chrome extension called moss ball to find their extension. Or you need to do is go over to Google and search for Mars Bar Chrome extension. It should be the top result. Once you give it a click, you should see a page which looks similar to this, which is offered by Maus. And obviously the Chrome extension is called Mossbauer, which is one word. So once you've found the extension, you need to go ahead and add that to your Google Chrome. Now it's important to note as well that you do need to sign up for a Moser counties uses extension by is completely free to sign up. And for those who don't already know, Mars is actually another SEO software company, pretty similar to SEMrush. Although I've found the information and the data that's seminars provides to be far more accurate. However, I'm a big fan of that algorithm was used to determine keyword difficulty. So this is what I primarily use and what's four. So once you have the Mossbauer Chrome extension added to your browser, all you need to do is go over to Google and simply carry out a search for a keyword you would like to target. So in this instance, I'm going to be using the keyword yoga mats. Now once Google has returned the results, I want to go over to my Mozilla Chrome extension and simply give it a click until it turns blue like so. Now what is this going to do is going to overlay to metrics, to the organic results. It's really important to note that it will only add metric to the organic results and not the paid ads. As obviously what we're looking at now is all to do with SEO, which appears in the organic section. So as you can see, is pulled in two metrics. The first is what we call PA, and the second is what we call da. P stands for page authority and DA stands for domain authority. So pager pharmacy essentially tells you how authoritative and how powerful this specific pages, the one Rankin in Google and the main authority tells you how powerful and just how authoritative the overall website is on a whole. So when it comes to keyword difficulty analysis, what I like to do is look for websites that are on page one that have either a page authority or domain or pharmacy or below 25. And the reason why I say the figure 25, it because 25 isn't actually that hard to reach, especially if you carry out a really comprehensive SEO campaign like the one I'm going to teach you in this course. And just to give you some context, our actual agency website clicks status.code at UK, We actually have a page of 40 or 41 and a domain authority of 25. So these numbers aren't that hard to achieve a tool. And all the stdio I'm going to teach you in this course is the same essay that I had been doing on my own agency website. So if we analyze the websites we have on page one for our keyword yoga mat, you can see we've got a page authority of 35 for the website imposition one, you've got the main authority of 50. And just to clarify it, both of these metrics, page authority and domain authority, they actually calculated out of a 100. So the higher these numbers are, the more difficult it is to outrank these websites. And these websites are going to be really, really authoritative. In position two, we have august dot quota UK, which has a massive domain authority of 89 and a pager 40 or 49. So again, from the first few websites we see it's not really good signs. If we scroll down, we have Amazon domain authority in 94. Domain authority is 69 for the Catalan women's health mad, domain authority, ATA. So again, tons of more massive websites. We've got really high pay deformities as well. 5149. If you keep on scrolling down to the bottom of page one, you can see it's pretty much the same thing. We've got another massive domain authority of 77. We've got another domain authority of 94. Again, really high a page affordances as well. So as you probably already figured out, ranking on page one for this keyword, yoga mat is going to be really difficult and it's going to require a lot of resources. So let us look at another keyword Now. So we're going to use this keyword example, non slip, yoga tau, UK. So if we scroll down to the organic results and have a look at the two metrics. You can see that a website in position one is Amazon. Again, they have a page authority of 48 and domain authority of 94. So again, a really big website. However, if we keep scrolling down, you can see we have a lot less competitive websites. On page one for this keyword, we've got yoga blister occurred at UK, which is in position to yoga blaze has a pager for equity of 28 and the domain authority of 31. So both the numbers are whereabouts wherever you want to be. This is a really good scientists see when you're doing SEO, as it gives you a strong indication that at this website can get onto page one and rank above all these other websites below it, which has really high domain or pharmacies, then it just goes to show that if you carry out a really good SEO campaign, then you can also run a Bobby's websites too. And what's even more reassuring is if you scroll down even further, you can see if you have a few more weak websites on page one as well. We have by dashed newdata UK page affords you have 18, the main authority, 18 as well. So again, another really good sign that we can also rank on page one for this keyword. If you keep on scrolling down to see what else we have, we have another website at the bottom of page one, page Authority 19 and domain authority 24. So essentially when it comes to analyzing the competition, or we're trying to do is find websites on page one that have either a pager pharmacy or a domain authority of below 25. As long as you see that then it's a thumbs up and I recommend you go ahead and target that keyword. Now, do bear in mind if you are more experienced and you know quite a bit about SEO, maybe you've been doing it for a few years and you just feel more confident, then feel free to go for more difficult keywords. Just bear in mind as those keywords or more difficult by nature, it's going to take you longer to rank on page one and you're going to require more resources. 12. How To Find Additional Keywords: In this video, I'm going to show you how you can find additional keywords to target for your website. To do this, you're going to need access to SEMrush, which is an SEO software I covered in the previous video titled How to find that what keywords your website appears for. Semrush is a paid tool. However, you can get access to the software for free by utilizing the free seven-day trial that they provide for new users. This software is super powerful and will allow to figure out everything you need to know. To rank on the first page of Google, SEO is complex and the more data we have, the better decisions will be able to make. Semrush provides you with tons of data, making it more likely that you will succeed when do in SEO, to confirm the seven day trial that they give you is more than enough time to actually everything that you're going to learn in this course. Once you have access, what you want to do is go over to the top of SEMrush and go to the search bar and simply search for one of your keywords. Now as we are trying to find an additional keywords ideas, what you want to do is search for a short tail keyword. And that way the software will return the maximum amount of keyword ideas. So let's follow Sue of using it yoga matters as an example website for the purpose of this training course. So if you go onto yoga matters, we can see they have tons of different equipment up for sale. There have maps and bags, they have equipment and accessories. So for the purpose of this training video, I'm going to go for the keyword, yoga mats. I'm not going to go for travel yoga mats or yoga mat towels. I'm going to keep it as broad as possible. So I'm going to select yoga mats. So let me go over to SEMrush and simply search for yoga mats. And as you can see, once the page is loaded, so much has returned tons of keyword data or to do with yoga mats. At the top of the screen we have the total monthly search volume for what we searched for. So yoga mats. So what this means is that yoga mats to get searched for 165 thousand times every single month in Google. And this is applicable to the United States. Now if you're not based in the US or you're simply targeting another country other than the US, then what you can actually do is go over to the database option, which is right here, and then simply select another country. And what that's going to do is it's going to show the total monthly search volume for that keyword in a specific country you selected. However, for the purpose of this training video, I'm going to go back and simply leave it as the United States. If you scroll down the page to where it says keyword variations, which is typically the second box at the top of the screen. This is actually where seminar showed you or the keyword ideas which is found. So in total, they found over 32000 different keyword ideas, which just shows you how powerful the software is. We have yoga mats, which gets searched for again, 165 thousand times every single month. We've got best yoga mat, Lululemon yoga mat, JD yoga mat, and so on and so on. So if you wanted to view all those for 80000 keywords, what you need to do is simply give that number a click, or you can simply click the box below where it says view or Fe 2375 keywords. So let's go ahead and do that now. And just like that, we can now see all of those 32000 keyword ideas which so much as returned. So it's literally taken us a few seconds. We've got over 30 thousand keyword ideas that we can use to optimize our website around. We've got good yoga mats, we've got yoga mat brands. Yoga mat hold our yoga mat flip flops, which is quite interesting. We've got yoga mat storage and so on and so on. Now, to the right is keywords. You're going to see multiple columns. We have volume, we've got trend, we've got KD, which stands for keyword difficulty. So if you remember what I said in the previous video, we actually do not use SEMrush is KD, as I don't actually find it to be that accurate. However, it's just another column that they show on this page. We've got the CPC, which is essentially the cost-per-click. So if he was to run a Google ad for this keyword, at roughly how much you would pay every time someone clicks, Sharad, we've got the competitive density, which again, I don't really use. And then lastly, we have the search results. So again, we don't really use any of these other columns other than the keyword and the volume, as all we're doing in this process is just to generate more additional keyword ideas. So what you can also do once you're on this page is add advanced filters. So you can say to SEMrush, only show me the keywords that have at least a monthly search volume of 100 and above. And the way you do that is you just go up here to where it says advanced filters and then where it says volume, you would have simply put in 100 as the minimum. And then click Apply filters. What is he's going to do is simply remove all the keywords that don't have at least 100 searches every single month. So as you can see, our keywords have now gone down from 32 thousand and it's dropped to just 492. This is going to make this data way more manageable for us to actually managed when we go over to Excel. And we'll just kind of get rid of all the keywords. We actually don't have that much searches behind them as to be fair, those are keywords which aren't gonna generate that much traffic anyway. So what we used to do back in the day was simply go to the right-hand side of the screen, click export, and then download all of these keywords. So all 492 of them, we add them to our keyword research template. So. This is a template file that the agency don't worry about trying to screenshot this as I will be uploading this into the project and resources section for you. And then essentially would add all the keywords right here on our master tab. And then we simply go through all of the keyword and then trying to categorize similar keywords together. So what I mean by similar keywords? I mean keywords which basically follow the same theme. So the problem we're viewing the keywords like this is there are so many different themes within them. We have Lululemon yoga mat, which is we didn't know at Lululemon is actually a brand that makes yoga mats. We've got Amazon, we've got Walmart, we've got kids yoga mat. If you've got yoga mat cleaners, all the keyword ideas will see him right now. The all very random and they're not really grouped together. Now when it comes to keyword research and what we call on-page SEO, which is why I'm going to show you later on in the course. Typically when you have a page on your website such as this one right here, travel yoga mats. On this one page which has about travel yoga mats, you want to have all the keywords which are relevant to travel yoga mats. So as you can imagine, if we go ahead and download all of these 492 keywords, going through all of this data to find the relevant keywords. But this particular page is going to take us quite some time. So SEMrush has actually done a lot of the hard work for us. And what is simply done is it's categorized all these keywords by themes already. And the way you can view what these themes are is by looking on the left-hand side of the screen. So as you can see, we have a theme for best, we have cleaning. We've got Lululemon. So if I go ahead and give that a click, it's going to save through all the keywords and show me literary the keywords which just referenced Lululemon. So I've got Lululemon yoga mat. How to clean Lululemon yoga mat. Lululemon yoga mat bag has quite a tongue twister. Lululemon, it will keep on scrolling down. We've got travel, so we've got ahead and give travel or click. And this is now going to show us all the keywords related to travel. Travel, yoga mat, best travel yoga mat, foldable yoga mat for travel. So as you can see, it's going to make your life so much easier when it comes to organizing your keywords. So what we typically do is we pick one of the themes on the left. So let's go for tau. And of course you need to pick a theme which is actually relevant to your website. So for the purpose of this video, let us imagine you don't have any Lululemon yoga mats for sale on your website, then you obviously wouldn't download those keywords and it's not really relevant to your website. So let's go for Tau. We've clicked towel, we've got 10 different keywords. And now what we want to do is click Export. Make sure we have this group selected as this is just going to download keywords or within this keyword theme. And then simply click your file format. I'm going to go for Excel. Give that a click, is now going to download all those keywords and I'll show you exactly what it looks like once you open the file. So once you open the file is going to look like this. You get a few columns in total. However, for the purpose of this process, as it's just keyword research, the only two columns we're going to need is going to be column a and column B, which is the keyword and the volume. So let's go ahead and copy these keywords and get it over, across to our keyword research template. Again, like I said, this is what we add all the keywords that we find and we add it all to one spreadsheet, so it comes nice and easy to manage. So as we've downloaded the keywords for the tau FEM, It doesn't make any sense to add it on the Martha tab. What you want to do is add the keywords or a theme on a different tab. So let's go ahead and pick page 1. And I simply go into paste all the keywords here, like so. And now I know Page 1 is all to do with the FIM tau. I'm simply going to rename this page from page one. And I'm simply going to put in the theme name, which is tau. So now I have all of my keywords which are related to yoga mat towels on one tab, very nice and clean. So let's go ahead and do another keyword theme. Let's go for a travel. We have eight keywords for travel, yoga mats, exactly the same thing. We'll click Export this group, and then I'll go for Excel, download that file and then open it, and then do exactly the same thing. Copy the first two columns, the keyword and the volume. And let's get over to our keyword research template. So I'm going to go for a page to you for this one. Control V to paste them all across. And I'm going to rename page to the FIM we just downloaded, which is going to be travel. So as you can see already, we've got two keyword themes on our keyword research template. We've got travel, and we've got tau. Having everything on one sheet makes your life so much more easier than having multiple spreadsheets like this with all this really weird information on which you don't actually need. So essentially what you want to do is rinse and repeat this and do it for as many things as you see relevant to that website that you are working on. And once you've done that, you're going to have a keyword research template, which has all of your keyword ideas on. And they're going to be categorized by the type of product or the type of service you offer. It's going to make your life so much more easier and really allow you to take your SEO skills to the next level. It's good to note as well that the process we just carried out was just for the keyword yoga mats. You can actually rinse and repeat this process and use other different products and services that you actually offer. For example, I can go back to this example website and we could do the same search for yoga belts. We can go for yoga kits and then actually get all of our keyword ideas, see what themes we have annual process over and over again too, we literally have thousands and thousands of keyword ideas. This process is super, super powerful and will literally ensure you find every single keyword that is possible for your specific industry. 13. How To Find Out What Keywords Your Competitors Appear For: In this video, I'm going to show you how we can reverse engineer that competition to see all of the keywords are competitors are targets in. This is a really effective method to do keyword research as essentially the websites you are competing with. So the ones already on page one of Google, they would have done all the hard work and all the heavy lifting already. So all we need to do is look at all the keywords are targets in, and then simply cherry pick the ones which are relevant to our website. So to do this, we'll be using are clever tool which is called SEMrush. So firstly, we need to figure out who our competitors are, which is very easy to do. As all we need to do is simply go over to Google, search for a keyword which we'd like to target. So for the purpose of this video, I'm going to go for travel, yoga mat, and then carry out a search like so. And then what I want to do is scroll down to the organic section. So not the ads at the top. I want to be looking at in the websites ranking organically. So imposition One, we have amazon dot code at UK. And now what I'm going to do is right-click this one and then click Copy link address. I don't go back into our tool SEMrush, simply paste in that URL right here, so control v and it simply carry out a search for that. Now, what's MR. she's going to do? It's going to return tons of data all about this URL, including all the keywords that is page appears or in Google. So once the page is loaded, you want to scroll down to where it says organic research and then under that look at top organic keywords. So these are all the keywords that this specific page, which was the Amazon page, appears for in Google. So let's go ahead and click View Details deliver all of those 17 keywords. Just like that, we can now see all 17 keywords. Best travel yoga mat, finished yoga mat, foldable yoga mat, best travel yoga mat Australia, which is a quite interesting keyword. So what I like to do from here is simply export all of these keywords and get them added to our keyword research template. Now, as, as only 17 keywords, we actually don't need to go ahead and add any filters. So you can't always see Add Filter and tell seminars to only show you the key words that have a specific amount of monthly searches. However, as is only 70 and it's very easy to manage. So I'm not going to go ahead and do that. I'm simply going to go ahead and export all of these keywords. So let's go ahead and click Export. Make sure we have all selected and then go for Excel. So once you open a spreadsheet is going to look something pretty similar to this. Again, SEMrush gives you a lot of information in a spreadsheet. However, we only need two of the columns, which is going to be column a, which is actual keyword we are looking at. And it's going to be column D, which is a monthly search volume. So let's go ahead and delete all these other columns as they are not relevant. Like so we'll delete position. We do not need that one. And we'll delete the position or previous position. We don't need that Eva. So now we've got our keyword and we've got our monthly search volume. So these are all keywords to do with travel yoga mats. So what we are going to do is simply copy all of these keywords and the search volume and go over to our keyword research template, make sure we are on our traveled tab and it simply paste in these keywords. Now as you can see, initially we had eight different keywords and we've now added another was 1717 different keywords. So it just goes to show that you do not want to be using just one method for keyword research to find all of the keywords that are relevant to your website and your industry. You need to be used in multiple keyword research processes, just like I'm showing you in this course. So let's actually go back to Google and say another website from page one and rinse and repeat the process. So we've done amazon already, which is the top of Google organically. In position two, we have yoga matters, which is actually the website we are using for the example of this training video. So we're gonna go ahead to position three for solar solute.com. The same thing as before. Right-click Copy link address, go over to SEMrush and it simply replaced that URL, enter the new URL, and then click search. And then so my shoes go into return tons of data all about this URL, such as the keywords. So as you can see, this URL, it actually appears for 618 keywords in Google, which is a lot of keywords indeed. So the reason why this URL appears for a lot more keywords and the other URL is because if we look at the URL, which is actually appearing in Google, we can see that this URL is actually a blog, and it's a blog on the guide choosing the best travel yoga mat. So this is why we're going to see so many more keywords than we did for the first URL as one by Amazon was literally just a page. Silane travel yoga mats. So it won't be that much worded, that much content on that page. So as a result, it won't be apparent for that many keywords. So let's go back to so much and love for all of these keywords we found. Remember, we searched for a travel yoga mat. However, as this is the URL which is just going over a blog and the Gaius had travel yoga mats. We're going to get a lot of irrelevant keywords in this research. We have a yoga mat which has no relevancy to travel yoga mat. We've got men Duke our eco super light versus Jade voyage. Again, no relevance whatsoever. Can you fold a yoga mat? Quite interesting. We've got quality yoga mats. Again, nothing to do with travel. So as these keywords are pretty much randomized and they don't follow any consistent theme. What we want to do is go over to our keyword research template and actually add all of these keywords to a master tab and then go through the filters and apply the key words to the right thing. So let's go ahead and do that. Now. Let's go to the top of SEMrush, click export, and then go for Excel. Download all the keywords like so. And let's open that spreadsheet. So once you open a spreadsheet, it's going to look like this. And it's the same process as before. We only wanted to be looking at the keyword and the search volume, which is column a and column D. So all the other columns can simply be deleted. So let's go ahead and delete all these columns now. So say column E onwards, and we'll delete column b. We do not need column C EVA, So we'll go for column C. They both can be deleted. And now we have our keyword and our search volume. So let's go ahead and copy all of these keywords over to our keyword research template. So I believe that is all the keywords. So I am going to do a Control C, go over to my keyword research template. In short, I am on the master tab and it simply paste in all of these keywords like so. So once I've added the keywords OSU, my master tab, what I want to do is go and filter through these key words and see if I can find any keywords that have any of these themes. So I've got tau and I've got travel. So as we just carried out a search for the keyword of travel yoga mats, I'm going to make that my first theme. So all I want to do is simply go to this drop down arrow right here under the word keyword. And what I want to do is where it says chooses one I want to go for Contains, simply put in the word travel. Now what is this going to do is going to show me all of the keywords that contain the word Travel, IE, the keywords which are relevant to the travel theme. So you can see this key word have actually gone down from 700 to 74. It's actually going to be 73 as is included in the top one up here, which is just the name of the column. So what we're going to do is take all of these keywords and then copy them across to our travel theme. Like so. So now on our travel FEM page, we have 99 obviously minus one. So 98 keywords in total when we initially started this. So I think we had about eight different keywords. So it just goes to show just exactly how powerful these strategies are. Now DBR in mind, we're going to have a lot of duplicate keywords in these columns, but don't worry about that for now, as in a separate video in this section of the course, I'm going to show you exactly how we can organize our keyword research template to ensure we have no duplicates and to ensure it's nice, tidy, and organized before we move on to the next section of the course. Now it's good to note that we can also go back to our master tab. And instead of searching for the theme of travel, which is the one we've just done. We can see if we have any keywords for the theme tau. Let's go back to our filter. Give it a click and replaced the word travel with our other theme, which is tau. And let's see what that returns to us. You can see we now have more keywords. You've got 32 again minus the top column. So 41 different keywords, all to do with the theme of yoga touts. So it's exactly the same process. Take all these keywords, Control-C, go over to the relevant Theme tab and it simply paste them in like so. Now, do bear in mind as well that all these keywords are looking at now is just for one website. You can actually rinse and repeat this for every website you see on page one. And believe me, by the time you finish, you're going to have thousands and thousands of keywords. And remember, when it comes to SEO, the more data and the more information you have, the better decisions you'll be able to make, which is going to make you overrule a much better SCO. And of course, what I'm showing you in this video is just one keyword, travel yoga mat. You can obviously carry out another search for another one of your keywords such as just maybe yoga mats or maybe even yoga brick. You can literally rinse and repeat this and look at all the websites multiple, multiple times to ensure you have the most comprehensive list out there. This is a really powerful strategy. I hope you enjoy it and I'll see you in the next video. 14. How To Use Google Auto-suggest To Come Up With Keyword Ideas: when it comes to finding keywords for your website. One method you can utilize, which is completely free is Google Auto suggest. So you've probably seen this before. You've gone on to Google and you typed in something like cake because we all have a cake, right? And you could see Google is suggesting other keywords, which is related to what you typed in. So in my example, I've typed in the word cake on Google is suggesting these other keywords, such as cake recipe, cake, box cake, stand delivery mix, bakes, tins, pops and even in a month. So these are all keywords, which Google deems relevant to what I have typed in, so you can actually use this to find tons of keyword ideas for your website. So if I follow suit with my yoga example on type in yoga, you can see I've got yoga mat. I've got yoga poses, yoga for beginners, yoga near me, yoga pants, which could be a really good one. And when I didn't initially think of. But the key to get in this riot is to make sure you type in your keywords slowly so you don't want to go into Google and just type in yoga mat, for example, you let you want to it letter by letter. So yoga em formats we've got yoga mat matters yoga music, which is another good one. Who, What? Yoga mat bag? Let's type in a A and we can see we've got yoga mat eBay, Yoga mat Tesco. Let's type in a T on the world map. Yoga bag again. Yoga mat again at the top. Yoga mats UK Let's just type in yoga mat and do a search for that. And what's really good to know as well? If you scroll to the bottom of the page, you're going to see this section right here. Searches related to yoga MMA. So these arm additional keywords, which again Google deems relevant toe what you search for. So I've got Sainsbury's yoga mats. I've got yoga mat Prime Art, which is a shop here in the United Kingdom. I've got yoga mat sports Direct Again, which is another shop in the United Kingdom. But we can actually go over to Google and type in a different key word. Yoga mat bags again. Scroll down to the bottom searches related to yoga mat bags and you can see we have other keywords. Yoga kitbag, which is one that didn't come up in the first instance on. We also have gym bag with Yoga Mat Holder, which is a really specific keyword. But essentially you can rent and repeat this method to find tons of new keyword ideas for your website. You can actually use this tour as well, which is completely free. It's called keyword toward the Ohio on. Essentially, it uses Google's auto complete feature. So if I go over to the search bar and simply type in yoga mat, pick my country, which I believe is United States for now and then click Search. What this tour is going to do is going to list out all of the key words, which are relevant to the key word you just search for so you can see I've got yoga mat Amazon. I've got yoga mats near me, yoga mat and blocks yoga mat alternative, which is a really good one. Who, what yoga MMA added as yoga studio tons and tons of key was, As you can see, we can scroll down. We got up to five different pages. The information on the right, which is normally going to be the search volume to show you is going to be blurred out and this is a free tool. You can also upgrade and go for the pro tour, but you don't actually need to do it. The key was just seem right. Here are the key words which Google deems relevant on our key was which people have typed into Google. So we know these key was actually have some monthly search for lead behind it. But essentially, this is a method you can utilize to find tons and tons of key words that you can target for your website. 15. The Importance Of Keeping Your Keywords Organised: So now we finished the keyword research process. It's a good idea to go through our spreadsheet and remove any irrelevant or duplicate keywords, as I'm not sure about you. But when it comes to keyword research, I get super, super excited. I come across a great keyword and I might yet, let's talk about on the spreadsheet. I'll come across some more keywords. They all get added. It goes on and on and on. And before I know it, I've got tons and tons of Qi was on my spreadsheet, which as you can imagine, makes your life a little bit harder when it comes to reviewing all the data as a more Q as you have, the more data you have to review, right? So it's always best practice to just clean up your spreadsheet and made sure that all the queue as you have on it are indeed relevant to your website. For example, without even scrolling, I can see an irrelevant keyword right here on row 27, travel, yoga mat, Amazon. Now, this search intent behind this keyword obviously relates to Amazon. If someone types in travel yoga my Amazon, than they are looking for a travel yoga mat which is sold on Amazon. As we all know, Amazon than this is not really a good keyword to have on our spreadsheet as it's not relevant to all website. So let's go ahead and see if we have any other keywords which reference the wood, Amazon. So to do that, it's very easy. Just go over to our filters. Again, change that two contains and simply enter the word Amazon. And as you can see, we have a few more occurrences of keywords. Mentioned the word Amazon. So it will, I'm going to do is simply delete these from our spreadsheet. As like I said, these are relevant. So let's go back and clear that filter. And that should have removed all the keywords which mentioned Amazon. And you can see it's done that because we have clear gaps in our row. So just blank rows with a keyword was initially. So that's really good. So again, it's a kind of the same process. You just go for your keywords, see which ones are relevant and which ones are not relevant, and simply get those removed from a spreadsheet. Now when it comes to removing duplicates, the thing I like to do is go to the top of the spreadsheet. Make sure you go to Data and then filter by a to Zed. And what is this going to do is show you all the key words in alphabetical order. And anytime you see a duplicate keyword, you simply just remove it from your spreadsheet. For example, I can see a duplicate on row 26 and I'm row 27. And he slipped yoga mat tau. So let's go ahead and delete one of those as I, as a duplicate that scroll down and say We can find anymore. These to look pretty similar, but a little bit different. We've got to cheap yoga mats. So again, let's delete one of these and hopefully you get the idea here. You just go through all of your keywords and remove all the duplicates. Now this applies to your 50mm tabs as well. So where we have towel, so you can see we've got tons of keywords. It would be exactly the same thing. Filter by a to Zed, remove any duplicates that you have. So we've got better yoga mat tau here and we've got it here again. So of course, we need to remove one of them so it's no longer a duplicate. And go through the same thing for all of your tabs. And of course, check the tabs as well to see if you have any irrelevant keywords such as Amazon. Maybe a keyword like this, Australia, maybe you're not targeting Australia. Maybe you're based in the United States and you only serve as United States. So if that is the case, and this is obviously going to be an irrelevant keyword. So it's really important to do, please do, make sure you take quite a bit of time going through your keywords as it's going to make our life so much more easier when it comes to doing the on-page SEO, which we're going to cover later on in the course. 16. How To Validate Your Keywords Using Google Trends: in this video, I'm going to show you how we can use Google trends to verify if your keyword of rising in popularity or if the declining in popularity So Google Trends is a free online tour by Google to simply go over to Google and type in Google trends and you'll find it in the number one position. So essentially, what I'm gonna do here is go back to our keyword research template and pick one of our key words any keyword at random, Such a men yoga clothes, for example. Then go back to Google trends paced in our keyword. And then, sure, we have the right country selected. So for me under for United Kingdom, just for the purpose off this video, however, do pick the country which is suitable for you. Once you have the country selected, go back to the box and then click enter. That would not give you tons of data about this key words. So you can see the data for the last 12 months. He'd be up and down quite all over the place, depending on what keyword Your targeting. It's always advised to go for a longer duration. So you could do that by going up to here and instead of looking at the past 12 months of data we can look at from 2000 and four to present. So let's have a look at that now. So as you can see, men joga close pretty stagnant. Quite a lot of jumps back in 2000 for on March. What happened in 2000. For, however, the overall trend seems to be growing. As you can see from here, there's actually a good keyword. If you go back to our keyword research template and look at another key word, maybe let's just go for yoga clothes and search for that. Let's have a look at this Trends. As you can see, the trend for yoga clothes is really, really growing. It's been growing since 2000 I would say 2000 and eight. So ever since to Farrell's in an eight in December, to be precise, yoga clothes has seen a massive increase in popularity on. As a result, the trend is going upwards. So if you type in your keywords and you see a massive trend going downhill, there is no need to worry about. It's not the end of the world are some keywords cannot see decline and then come back through. Honest. If you look at the trend of from 2000 and 4 to 2000 and eight, it doesn't like yoga clothes actually going downhill. However, now it's on the up right, so this is actually a really good tool you can use. Just analyze your keyword in a little bit more detail on Just find out the overall trend and the popularity of the key was, You want to talk it as the worst thing to do is build a website, optimize it for a keyword there is actually declining in popularity. You can also scroll down the page as well and get a bit more information, such as interest by subregion interest by a country. You can get more related queries down here as well. Such a job. Closer women get that a click without a new page and give us more information and data as well. So the yoga clothes for women keywords seems to be a little bit more. I would say Leveled out doesn't seem to be rising punitive use, which shows you straight away and tells you that your clothes are. Women is always being quite consistent in popularity. However, with the men's clothes in keyword, it seems to be gaining in popularity recently, which could be just for more men getting into yoga these days. And as a result, they now require yoga clothes, which explains the increasing popularity for men's yoga clothes. So hopefully you found that useful, and you can use Google trends to validate a lot of the key. Where do you want to talk you? 17. What We're Going To Cover In This Section: Creating content for your website. In this section, I'm going to cover the importance of content in SEO. I'm going to show you how you can come up with tons of content ideas for your website. I'm actually going to show you a few different strategies you can utilize. And I'm going to show you what you should avoid when creating content for your website as well. And lastly, I'm going to cover the importance of fresh content. So this is uploading fresh contents your websites, such as a new blog post and so on and so on. So let's hop into this section. 18. The Importance Of Content In SEO: The importance of content in SEO. Whenever you're crafting some content for your website, always ask yourself, what value does this content provide to the user? Google's main goal is to provide useful and relevant results to the user. As a result, Google's algorithm analyze it millions of search results and it returns a website which he believes answers at query the best. For example, if someone searches for wireless headphones, giggle is going to return websites that all talk about wireless headphones or that cell wireless headphones on them, as you can imagine, is going to be quite a few websites all talking about wireless headphones. However, if your website is one of the few websites that has a extremely high content on it, such as no spelling errors, perfect grammar. Content is formatted correctly, then it's more likely that Google will return your site to the user, which is aka high rankings. However, if your content is sub-par, Google will not return the site to the user, which results in low rankings. So you really need high-quality content to stand out. Now we understand the basics of content and just how important content is. In the next video, I'm going to show you how you can comment with tons of content ideas for your website. 19. Content Generation Ideas - Review The Competition: a great method you can utilize to come up with tons of new content ideas for your website, it to review your competitors and see what they are writing about. This is a very simple but yet powerful method, and your competitors will already have done the heavy lifting for you. They would have done all the keyword research to find new key, where topics things you could write about. You simply have to go over to the website, see what they wrote about and simply cherry pick which ones you want to write about on your website. So if we put the yoga mat keywords to decide now on focus on another key words such as wireless headphones, I'll show you exactly how we can find tons of content ideas for this keyword. So the first thing I need to do is find some websites I'm competing with, so which is pretty straightforward. Just go over to Google into your keyword on the website you see on page one are sent to the website you're competing with, so I've typed in wireless headphones, got some ads at the top of the page that scroll down. You've got Curries up there. We've got a tech raider we've got What? Higher fire. So I have really opened the sea websites in another tap. So let's just refresh. I've typed in wireless headphones. I'm now going over to our competitors website to see what they are writing about. So if I go on tech radar, I actually went over to the search menu at the top, and I simply just typed in headphones. As you can see here, search results the headphones. So if we scroll down, you can see we have tons of different articles we can write about. We have best noise canceling headphones. We have best over air headphones, best cheap headphones, your guide to the best budget headphones, tons and tons of ideas. You've got better headphones, 2020 tons and tons of ideas. So, as you can see within a couple of seconds already have potentially four or five different articles I can all right about. It's even better if you look at another website. Let's look at what firefight has to offer again. I've simply got into the website I've Click Search, and I typed in headphones, as you can see here, Search results four headphones I have got this. A K G. Had phoned of what best headphones on Amazon? Best being. No headphones. Best headphones were running, which is actually a really good keyword. Best wireless headphones. You got best sport headphones, so tons and tons of ideas. So instead of trying to reinvent the wheel and sit in there and brainstorming for hours and hours, just checking out what your competitors are doing is actually a really smart and efficient way to find tons of ideas you can write about for your website. In the next video, I'm going to show you another strategy you can utilize to find tons of content ideas for your website. I'll see you there. 20. Content Generation Ideas - SEMRush: And another strategy you can utilize to come up with content ideas is to use question related keywords. So whatever industry you operate in, whether that's yoga mats, professional services, ecommerce, and so on. They're all going to be tons of question related searches, which are all relevant to the product or services you offer. By using SEMrush, we can find out very easily exactly what these question related searches are. So to give you a better idea of what I mean, let's look at a live example of this. So let's go over the same Ross and search for one of our broad keywords. So I'll go for yoga mats, then click Search. And once the information has loaded, we want to scroll down and look at the second box for keyword variations. If we look to the right hand side of keyword variations, are going to have tons of keywords which are all related to questions. So these are all keywords which are related to what you searched for, which for me was yoga mat. So some of the keyword questions we have is how to clean yoga mats. How to clean Lululemon yoga mats, how to wash yoga mats, where to buy it, yoga mats, and so on and so on. So these are all keyword searches which are related to questions. And the great thing about these keywords is that they all have their own monthly search volume. In total, there's over free 1000 different keyword questions we can use for the one keyword example I searched for, which was yoga mats. So let's go ahead and look at all of these keywords in a bit more detail. And as you can see, we have tons and tons of ideas. How long is a yoga mat? What is the best thickness for a yoga mat? What to use instead of a yoga mat and so on and so on. So if we take one of these keywords and actually Google it, so how long is a yoga mat? Let's have a look at what Google shows us. 68 inches long. Great. Let's keep on scrolling down. You can see the website in position one is what size yoga mat Do I need less discuss your options. So if we open this website and have a look at the type of content, you can see. This is literally a blog post on this website talking about what size a yoga mat do they need? Let's discuss their options. You scroll down through the content and we have the standard science for yoga mats. We have different lengths or various heights. So hopefully you can see what I'm doing here. We can literally use all of these keyword ideas to come up with tons of new content ideas for our website. And the great thing about using these keywords is that because it had the monthly search volume, if we can rank these key was on page one, like this website has right here, we can actually start to generate some additional traffic and then even filter that traffic through to our main pages, which actually make us money. The ones that maybe sell yoga mats. So let's actually go back to this website and see if they are indeed doing that, which it looks like they are buying your first yoga mat. If you set the URL in the bottom left-hand side of the screen, one down here, which is just gone. Now if you check it one more time, you can see it says best, yoga mats is changing a little bit now because the page is still loading. But essentially you can see this article does indeed fills their traffic through to another page on the website. So this is a really simple but effective method you can use to come up with tons and tons of content generation ideas. I'll see you in the next video. 21. Content Generation Ideas - Industry Related Blogs: another great method you can utilize that come up with tons of content. Ideas for your website is a subscribed to industry related blocks, so this is a very good way as essentially when you subscribed to interfere related block, you know, every single day, maybe once a week, once a month. It all depends on the frequency, but these emails are gonna contain tons of content I days you can then use for your website . Finding these industry related blocks is actually very, very simple. Let's imagine you're in the gaming industry and you write about maybe gaming headphones, gaming chairs, you sit. If you want to go over to Google on just type in best 100 gaming blocks, you're gonna come across a website called a feed spot dot com. Simply give that are open and you'll see it will literally list at the top 100 video game blocks out there. You can let you scroll for them, putting your email and subscribe all from one page. It's very, very handy, and it makes the process very, very easy for you. You can also do this with multiple other industries as well. It's not just gaming it literally applies to any industry out there. For example, if you're in the fitness industry, just go back to Google on change, a key word for best 100 game and blog's best 100 fitness blocks. And as you see, we've got Blawg got feed spot in number one. Give that a click and again you're gonna see 100 fitness blog's that you can subscribe to on get tons of content ideas. A lot of people do like this idea as it pretty hands off. You can actually just put your email address in sit back and even an email every now and then, giving you content ideas with minimal efforts will come down to preference, really, on picking the strategy, which you think is most suited for you. I'll see you in the next video 22. What To Avoid When Creating Content: one thing you want to be wary of when you're producing content for your website is you want to avoid having a matter of wall of text the reason being as you'll see from this example below, we have the image on the left, which is just copy and paste, or the sex as a result is a massive wall of text, an example of the right. They've actually taken the tech and added head in there and I'm a subhead in. They formatted it had some bullet points. You got another head in their body image, the image at the top so you can see it's so much easier to have you on the I. And as a result, if I were to land on both these websites, I am way much more likely to read the website on the right. If I actually landed on this example on the left, what do I would actually go back to Google and find a different website because there's no way I would sit through here and read all of this, even know to say my information on example on the right, just visually, it looks way more intimidating and tedious. to read. So it's very important to get this right because actually a metric giggle users in the algorithm is called Dwell Time So century. The longer the person spends on your website is actually a good indication to go with that . What you have in your website is good. So if you have a good time number, what actually happens is Google. Put your site higher up in Google. However, if you have a load world time two people come on your site on a bouncing straight back to Google on there not been a lot of time on that page. What happens? It's a clear signal to go with that. Hey, this site isn't actually satisfying user, which obviously good with our From is all about given use of what they want to see. It's assigned to Google. It's not goods, as a result will put your site further back on Google. So Page 234 and even further depending how bad of dwell Time is. So make sure you put a lot of effort into a format in your Clinton correctly getting the structure done, bullet points, images and just making engaging for someone to read 23. The Importance Of Fresh Content In SEO: The importance of fresh content. Google's job is to serve up the best search results for people who are looking for information. Google wants to content now it says up to be fresh and up-to-date, and that is typically the best type of content out there. There's actually a fresh content algorithm. And by adding it to your site, you can take advantage of it. I've tested it multiple times and what I'm about to share is what I call the bare minimum. At least once per month, you need to increase the size of your website by at least one page. You can easily do this by adding a new block osteocyte once a month, for example. And by adding a new blog post to your site once a month, you are clearly demonstrate into Google that you care about your website whilst also satisfying the fresh content algorithm. One of the worst things you can do is create a website and then neglected. This is actually what so many people do and plays a big factor in why so many people do not succeed online. We want to avoid neglect in our science and by publishing at least one piece of content a month, we'll go in the right direction. Coming up with tons of blog ideas you can publish every month is really, really easy, as you would have saw it already from my last few videos in this section of the course. You can also consider updating existing content once a month as well as this is also a clear signal to Google that once again, you care about your content and I have a competition. Your content isn't much freshness and up-to-date, which is a win-win. And just to clarify as well, once I update an existing content, what I'm referring to is things such as added a new sentence, remove in a sentence, change in a pitcher had done a video, for example, this is more than enough. And as I've already said, I've tested this multiple times already and I haven't seen any additional benefit at it. Maybe a whole paragraph or two paragraphs, for example. As long as you're updating your content and satisfying the fresh content is segment or the algorithm you're making Google happy. You also let Google know that your content is refreshes and the most up-to-date out there. 24. How Long Should Your Content be?: How long should your content be? I'll get asked this question quite often. Some people seem to think all content should be 500 words, something 100, and some even think 5000 words. However, my response is always the same. Don't guess. Instead of guessing based on what we know is already working. And what I mean by that is, if we look at page one for the keywords, you want to talk it, look at the websites already on page one and see how many words are used in a much better way to go about it. I actually have a two-step process for this. Step one is work out the average of the top free websites. And in step 2 is plus 10 percent contingency, just so we know what they are abouts. This works really, really well for me and has never let me down. Essentially, what we're doing here is we're mimicking what is already working. If the torque free websites on page one roughly have 1500 words, then you want to follow suit and also have 1500 words. However, added another 10 percent just ensures you're better than them. However, don't just add another 10 percent of words for the sake of it, you need to make sure your content is actually worth it and provides value. So instead of just giving you this information, I would like to go one step further. So we're going to head over to Google now and I'm going to show you exactly how this works with a live walk-through. So let's imagine the keyword you want to be on page 14 is, do you need a yoga mat? What I've seen that you do is go over to Google and Google that keyword. So do you need a yoga mat? Then I'll take the top free websites in position one, which I've already done. So I've got Yoga International, exercise, Lakota UK, and lives Jiang. So I've opened all of those websites in a new tab you can see here already. And simply what I would do, I'll get another tab open for this website called word counter dotnet. And I'll simply go on each website and copy all the words and then paste it on word counter. So let's do that right now. So copy this and then paste that onto what counter? So that's the first website done that can go second website. And it's copy all of the content. It seems a little bit longer than the first one is. Copy that. And we'll paste that into what counts of right at the bottom as well. Now we're done with the second website. Let's look at the third website. This copy, all of this content. Much what happened there? Let's take well that down seems to be a lot like so it seems to be pre equivalent to be honest with you. We'll paste that in there. Scroll to the top. And as you can see, we have 2905 words across a free different website. So simply what I would do, I would go to online calculator. So I painted 2905295, divide that by free as we checked free websites, that would give me an average of 968 words. So again, that is an average. Why I recommend you actually add another 10 percent. So that would be its literary and I'm a 96, so plus 96, which gives us a total of one hundred, ten hundred and sixty four words. Again, you don't need to work exactly to one hundred, ten hundred and sixty four. But if this was me creating a content, then I would make sure my content is around the one hundred, ten hundred Woodmont as that way I'm not going to fit him and what the other websites on page one are doing. 25. What We're Going To Cover In This Section: On-page SEO. In this section, I'm going to explain exactly what on-page SEO is. I'm going to cover the three kings and the importance in on-page SEO. And after I cover those for you, King's, I'm going to show you exactly how you can optimize your website for those three kings. I'm going to cover image, alt text and show you exactly how you can optimize it. I'm going to go into quite some detail on internal links and show you exactly how you can create internal links. I'm also going to show you is actually some of the results that I've managed to achieve on my website from using internal links. And lastly, I'm going to cover the optimal length for your content. So this is how long your content should be if a look into rank on page one. So let's not waste any time. Let's get straight into this section. 26. What is onpage SEO?: What is on-page SEO? So far, we've already done keyword research and we found all the best keywords for our business so we can get the most traffic over to our websites. And also covered how to craft consent. And we've covered the different types of content you need to have on your website. However, the algorithm can't always determine if your content is quality and exactly what your content is about. So what we need to do is structure the content correctly on our websites. So Google's algorithm knows exactly what oocytes are about. This involves making optimizations to your website. In essence, on-page SEO refers to any change you make on your website to improve its visibility. Some examples of on-page SEO optimizations would be updates in the title tag on a page, changing the H1 tag on a page and editing the meta description of the page. These are all actions you may on your website and as a result, are classified as on-page optimizations. Let's use a car as an analogy. When in SEO is like a car, raise. The other websites you are competing with are the other cars. Your on-page SEO is the call itself. So the cause chassis, the wills, and all the other mechanical components are basically your on-page SEO. The off-page SEO would be your engine. This is why it's so important to focus and make sure the basic functions or go vehicle of functioning correctly. As if you only have one wheel, for example, that no matter what engine you have inside that car, it's not going to go anywhere. This is why we focus so hard on doing a perfect on-page SEO. And it's literally the foundation upon which we build upon. 27. The 3 Kings Every Website Has: The three kings. When it comes to optimizing your website, there are certain place holders on your website that are more impactful than others when you place keywords in them in order, they are your URL, your SEO title tag, and then your page title, often referred to as an H1 tag. And then below that, you'd have your subheadings such as H2 and H3 tag. And lastly, you'd have your content, the takfiri, the URL, the SEO title tag, and the page tied. So these are the real big cases and a sentence you define what your page is all about. Now we know this. We wanted to optimize our websites for all free elements. In the next video, I'm going to walk you through an example of how you optimize your website for each king. I'll see you there. 28. Optimizing For The First King: Step 1, optimize a URL, which is the first king. We want to start off with our keyword research template for one of our pages and then look at the biggest keyword we have. So in this example, I've decided to go with our yoga club in page, as you can see from the screenshot on the right. I've already sorted our keywords in order of the most monthly searches. So finding the biggest keyword is a simple task. We can easily see that the biggest keyword is yoga clothes with free 1200 searches a month. As this is our biggest keyword, we wanted to include it in our URL. So a good example of a URL would be website.com, forward slash yoga clothes. A bad example of a URL would be website.com, forward slash yoga clothes tops for men, women sell cheap UK. As you can tell, we're trying to stuff in as many keywords as we can in the URL. And as a result, it looks very spammy. We want to avoid looking like a spammer, and ideally we want to go for shorter URLs as well. Another thing you want to keep in mind as well is you want to avoid repeating words in the URL. For example, if your website is called yoga.com, then a good URL would be yoga.com forward slash clothes. A bad URL would be yoga.com forward slash yoga clothes. The reason why this is a bad URL is because you have the word yoga in there twice. You want to avoid repeating words, a URL. I'm not going to head over to my WordPress website and I'm going to show you exactly how you can optimize your URL on a WordPress website. Optimizing the URL on a WordPress website is actually very straightforward. So in this video, I'm going to give you a live walk-through and show you exactly how you do it. So let's just imagine I'm login into my website and I want to create a new yoga page targets in that keyword, yoga clothing. So the first thing I need to do is to log into my WordPress website. So for the example of this video, I'm using a click slice, which is actually my website for my SEO agency. So it's not a Yoga website. However, let's just imagine it is AML going ahead and creating a new page. If you want to go into your WordPress website, login, click pages, and then click, Add a new page and it will load a page that looks like this. So as you can see, I have this option right here, which is called a permalink. So the permanent is essentially a fancy word for a URL. If you don't see this option right here, what you need to do is in your tides will be up here, simply just put in any random texts and then a permanent box will load below. So what you wanna do is click Edit and simply remove test-time. So as this y hat up here before and simply put in a keyword you want to target, which for me is going to be Yoga clothes. And then simply click OK and then click Publish episode new page. It was an old one. You want to click Update. And that is essentially how you update your URL. Word of warning. If your pages already have decent rankings and have links pointing into the page, you may want to avoid changing the URL. As this page, we already have some trust and authority in the eyes of Google with its current rankings. So if you go ahead and then change the URL of this page, it can result in a drop of rankings. It's better to just move on to the next two kings to better optimize your website if you insist and you still want to change the URL to include the keywords, then what I recommend is you set up a free one redirect. A free one redirect is essentially when you read are at one page to another page. Meaning if you had a link to that old page, then it'll be automatically redirected to the new URL. I'll show you how to set up a 301 redirect later on in the course in a technical SEO section. 29. Optimizing For The Second King: step to optimize the CEO title tag. Your CEO title track is the main head in Texas. You will see in a Google search results. It's usually filled out by Yoast Seo, which is a free WordPress Seo plucking. I'll show you how you can restore the plug in on your WordPress site shortly when you jump over to a live walk through the hay html version of your s. Your title tag would look like this. So would have brackets at begin saying Title closing bracket, saying title. And then within that you'd have your main key would try to get your main key word towards the front of the title tag, as it typically carries more weight. And it's a bigger Rankin signal, as you will see from the image below. That title tag, which the website Yoga Matters is using, is clothing yoga activewear for women, men and Children. When it comes to optimizing your CEO, title tag is a few things you want to keep in mind. You want to get your keywords toward the front of the title tag like you just said, However, along with that, you want to make sure you write naturally and not just stuff your keywords in there as that will appear. Spammy, which is what we want to avoid at all cost, also try to include single keywords in there as well. And again, do not repeat words as it can very quickly lead to over optimization and result in your end up gay and further back on the pages in Google. In regards to length. This change is pretty often, however, my advice is to keep under 60 characters in length, taking all of this into consideration. Let's head over to the back end of our World First website and craft our own CEO title tag for these keywords. So I'm now over on the back end off our WordPress website on the plugging you need to install. To do this very easily is called Yoast Seo. It's a free plug in for WordPress. They do have a premium version, however, you do not need the premium version. You could do everything very easily with the free version, so go ahead and download the Yost Free Seo plug in to do so. We just go over to your website, go to plug ins, click, add new and simply search for you. Just go in the right hand side. So type in Yost s CEO, like so that will Then search for that plug in and you'll see is right here. So you want to install that and then activate that on your website, So I've already done that. So I'm gonna go over to the played a now going to optimize. So I'm now over on the page. I want to optimize, which is the same one you saw earlier. So once you have the Yoast Seo plug in, installed and activated on your website, you can scroll down to the bottom of your page and you can see all of the settings for it here. Yost s CEO to do. Bear in mind, I do have the premium plug in. However, you don't actually need it. I've actually had this premium plug in for ages now. And to be honest, I don't actually see any additional benefit off having the premium version. So once you scroll down to the bottom of your page, you want to click this button right here, which is edit. Sniff it. If you don't see his button is probably most likely that this menu is currently closed. So what you need to do is simply give it a click on expand that, then you want to click edit, sniff it. So, as you can see, we now have. That s your title type of right here. So at present, you notice automatically populated. It s your title tag, which we don't want. So when I click this button right here and then delete all of that and simply start craft in our own CEO title tag based on the key words we have. So if we go back to our keyword research template, we can see all the key words we have on. Like I said, we want to get the biggest keywords in our CEO title tag as well. But when it make sure it comes across naturally and it doesn't come across as Spammy. So I've done this already, which I already have prepared nicely in this temple right here. So I'm gonna copy this on, bring that back to my spreadsheet just so you can see the whole key word for EAS. ERM, I would make this a bit larger, So as you can see for the S E o title tag. I've gone for yoga clothes for men and women tops vest on MAWR that says Vets exchange that vest talk vest on more that would be a bit more helpful. And then I got clicks last, which is just my brand name at the end. Obviously you change it out for your brand name as well. So this is a really good SDO title tag as I've got yoga closing s. I've got yoga clothes, which is a key word right here. Your clothes. I've also included the keywords men and women's I've got women right here, women and I've also got men. And if look at some of the key words I have, I've got your clothes for men. Got men right here. I've got women down here. I've got men up here again. I've got men appear again so you can see I'm covering both types of men and women, which is really good. And then I thought I go a little bit further and actually include some yoga types of clothing such as tops, and this only because I actually have those down as keywords. I've got yoga tops, gets over 1100 searches a month. I want to scroll down to the bottom. I saw another key word for vests, so I'm making sure I include that Q it as well. So as you can see this issue, title time includes tons of different keywords I have, which I can all rank for. And most importantly, I've created the CEO title tag. Naturally, that's copy this and go back to our website, which is on this time on. I simply want to pace my new title tag in the S E o title tag field. So, as you can see, there's actually a bar below that which tells you how many characters you can have. Like I said, I would recommend you have 60 because if you have any more than 60 is typically going to get cut off by Google anyway. But you can actually keep on typing and you could see the by. Down here it goes up and up and up. So again, it does give an idea of what you can have. This isn't actually 60 characters, as I'm not sure why us does that. However, you can just go over to a website like word Count on itchy typing a title tag and find out how many words and characters that are in the title track. So as you can see below that we also have a description, which is called a meta description. So this is the text UT but low the title tag in the Google search results. So I've already gone ahead and crafted a meta description. So back in the day, the meta description used to be a ranking signal. However, it is no longer a Rankin signal. However, I always recommend you still try and get your keywords in there. As it's difficult to help increase the mind of clicks, you get over to your website. So once you're happy with your meta description and your CEO title tag, click clothes snippet editor on, then scroll back to the top and then click publish or update that's gonna ensure the changes you just made have now gone live over to your website. So that is how you optimize your CEO title tag 30. Optimizing For The Third King: step free, optimize the page title. So what is the page title? That page title is what you fill in at the top of the WordPress reddit screen. So whenever you add a new page, this is the first feel that you have to fill in. It typically gets converted into a hate one tag, however. A bad female converted into to hate one takes or even in hate to tech the hate One tag represents the main topic off your page when it comes. Optimizing your page title is kind of the same rules we follow as an SDO title tech. However, you don't want to make them exactly the same. You basically want to scramble up the words or include some other valuable keywords in it, too. As you will see from a screenshot below. I have kept my pain title very similar to my CEO title tech. However, I've changed it slightly to make it a little bit more unique. I've changed it from yoga close to yoga clothing. I've also changed it from Top Sylvester mortar view our tops, vest and more so as you will see, these are very small changes, but they are enough to make it unique. So let's swap over to our WordPress website now. I'm not sure exactly how we can do this for my dashboard, so I'm now over on my wordpress dashboard. And as you can see, I have this option at the top of the page for the page title. So I already optimized my page title. Like I said in the previous slide. So if you haven't already optimize yours, please, you go ahead and optimize your page title. Once you're happy with your page title, go to the right and then click Update. This will ensure your changes are saved. So now you know how to optimize all free kings is important. You know how you can easily check your free kings to ensure they are indeed correct. The free things are huge. I can't begin to tell you how much of a role they play in on Page s CEO and making sure they are correct. It's something you do not want to overlook. There's actually a free Google chrome extension that allows you to able to check all three kings with ease. They're extension is called S E o meta click, which is this extension right here. So to find it simply go over to Google and search for S e o meta in one click Google Chrome and should be the top list in you see, which is gonna be this one right here. So once you have this installed on your google chrome, you should see a little icon like this pop up in your toolbar. So I already have my installed, So I'm going to go back to my page on review my free kings. However, before I do that, I'm just gonna add some content to the page because at the moment I let you just have my page title and that is it. Gonna copy this text I have right here on just paste it on the page on while some pace on the page is actually a really good chance and a good opportunity just to show you how you can add hate, one hates to wait three times and so one. So to add a hate one tag or hate to tag, you simply click the tickets you want to add as a hate one tag. Go to this menu right here with this paragraph and then select, heading one that's gonna make that I hate to take. Let's just come off that quickly as it made the bomb parts. It has some more spaces. Let's do that again. View that on Go to hate one as so if I want to make yoga tops, I hate to I simply select the sex click up here and then go to H two and want to make yoga vest again. This will be a mother hates to take. I'll go there and Click Hates to Tag and again I Want to click update. So now I've made these changes. I want to view the URL and inspect all of my kings. So let's give us a click right now. And as you can see, it's loaded the page, which we just created. I'm gonna simply go over to the icon up here and give it a click, and as you can see, it's giving me information about all of my kings. So I had the URL, which has the key within it. Yoga clothes, which is really good. I've got my title tack yoga clothes for men and women tops vests on mawr by a click, sliced and you can actually see. It gives you a little warning as well, telling me that my current CEO title tag is currently 62 characters, so I'm two characters over the limit. So this is a very good way to check is when I first created my title tag, I just assumed I was havin 60 characters. However, I'm only two characters over, so it's not the end of the world. However, in an ideal world of S. E O. You do want to keep it below 60 characters. You can actually go over to the second side, which says headers. And as you can see, it's going ahead and I just put down. So I've got one hate one tag on. I've got to hate to tags, which is perfect as I go from a hate one down into a page to and remember, hates to our sub categories off hate one. So my main hate one, taxes of ur yoga clothing and then my sub categories of yoga clothing is simply yoga yoga products such as joker tops on yoga vest and so on. So if you are reviewing your hate email structure, annual free kings and you do. See, you've got maybe a hate to tag. Or maybe you got free Hate one tags. You do need to ensure you fix these as these are not the correct structure you should have window in on Page Seo. If you can't seem to get rid of the other hate one side you have on your page, then it could be a case with hate One tax coming for your theme or something to do with the code on your website. So, unfortunately, you will have to hire a developer to sort this out. I really highly recommend you do sort this out If you do have this issue as getting the right structure is gonna help you so much and make a big difference when it comes to ranking your website higher up on Google. 31. Image ALT Tag For SEO: image, Old Tex or Text, which stands for alternative texts, which is also frequently known as tags, are use of inhe HTML code to describe the appearance and function off image on a page so all times have many uses. The first and foremost is it helps with Web accessibility, so that visually impaired users using screen readers, we'll be able to read all tacked to better understand what on page image is about. So essentially, what that means is, if someone is visually impaired, they can still be able to understand what your images about without actually seeing it. The second use all tags are also displayed in place of the image. If the image file cannot be loaded, the third is or tags provide better image context and description to search engine crawlers helping into index image properly. So all tags are actually very, very handy. I'm now going to move over to our WordPress dashboard and show you how you can easily add an image. All tag to your images. I'm now over on a WordPress dashboard for this page. You would've saw this page earlier. It's the one I used when I was crafting the free King's earlier on interception off this course, I want to simply go over to add media to add an image to the page. Then I want to select the image I want absolute gonna go for this one, which is simply s and yoga mats. Before I come down to this corner right here and click insert into page, I actually have an option at the top, which says or texts. So this is the option where I simply insert the cortex. So typically, when it comes to all Tex what I like to do it simply put in a description of what the image is about. So as our image is about yoga mat, I'm simply gonna goto or text amfoot in yoga mats and then click insert into page that is now inserted this image into our page with the correct vortex. As you can see, it's very easy to do on a highly recommend you do this with all the images on your website 32. What Is Internal linking + How To Add Internal Links On Your Website: Hi and welcome back. In this video, I'm going to explain to you exactly what an internal in kids and show you how you can set up an internal link on your website. So firstly, what is an internal link? And internally is simply a link from one of your pages that links to a novel one of your pages. The link has to be from one page to another, which are both on your website, hence the name internal. Internal links are great for increasing their relevancy of a page. And relevancy is a massive, massive on-page SEO ranking factor. As essentially to rank high on Google for a keyword, we need to convince Google that our page is relevant to what that person typed in. So if you have a page on your website that is about yoga mats, for example, then you need to convince Google that your page is indeed about yoga mats. If you do this correctly, then you're much more likely to rank for that keyword. Here's a visual representation showing you exactly how internal links work. So as you can see, if my lovely diagram that I made, we have two pages on a website. The page on the left is a page about yoga mats. The page on the right is a page about yoga bags. So things you put your yoga mat in when you want to carry around. As you can see on the yoga mat page, it has some Clinton at the top. And then towards the bottom of the page it says, check out our yoga bags to go with your yoga mat. If you look closely, you'll see that the word yoga bags is actually an internal link which links to another page on our site, which just happens to be a page about our yoga bags. In the example I've just shown, we've now pushed more relevancy to our yoga bags page. As we now have an internal link pointing to a page with a clickable taxane yoga bags. The correct terminology for the clickable text is actually called anchor TX. However, don't worry about that for now, as I'm going to go into that in a lot more depth in the next section of this course. However, internal links is a very simple but effective strategy you can utilize to help push more relevancy to the pages that you want to rank. The more internal links you build it, the better, however, you must keep them relevant and consistent. For example, don't go out there and link to another page which has absolutely 0 relevance to do with what you're talking about. That just confuses Google and can potentially hinder the rankings of both your pages. On top of this, internal links also helped the link juice flow better for a website. So I'm going to get more into backlinks and link juice later on in a backlinks section of the course. However, what you need to know now is as a website gets more backlinks and more forward, see, this website is going to have a lot of backlinks, juice, typically, out of every page you have on your website, your homepage will have the most amount of backlinks pointing to it. As a result, that homepage is going to have tons of link juice. We can actually sculpture that link juice and transfer it to other pages on our website by using internal links. The benefit of doing this is that we can now rank or other pages on our website, such as page 1, 2, and 3, less backlinks pointing to them as we have internal links pointing to them. So as a result or that, or 14 or the power or homepage has is now getting transferred to our inner pages on our website. Which means when it comes to doing SEO on our inner pages, such as page 1, 2, and 3. As you can see if an example in this picture, it's going to be a lot easier than it is if we had no internal links pointing to them pages. I'm going to go over to my WordPress dashboard. I'm going to show you exactly how you can create an internal link. And I'm going to show you the live results I've managed to generate from using internal Lincoln on my agency website, which is clicks list. I'm actually going off to some tough keywords. So this is going to be a real eye-opener and give you a really good understanding of just how powerful internal links are. So I'm now over on my WordPress website, which is obviously clicks nice. So just to remind you guys, click Slice has nothing to do with yoga. This is actually my SEO agency website. The reason why I want to show you a live example of an internal link on my agency side it because you can see a live example of how powerful it says and also just the Thurber confirm to you that a tactics and strategies I'm showing you in this course. I do actually use them myself day in, day out. I don't just talk the talk walk the walk as well. So as you can see, I'm on a page about me at the founder and CEO of kick slice. And within this page, I have a little hyperlink down here which says SEO consultant for businesses in London. So the fact is hyperlinked says SEO consultant for businesses in London tells me already that page, I'm Lincoln, should be about SEO consultancy for businesses in London. So let's give that a click now and see what it links to. So as you can see, it's linked to another page on my website. So some internal link and the page links to is about SEO consultant, London partner with the best. So a perfect example of a really good internal link. And as you can see, this link is now going to push tons more relevancy to this SEO consultant page and help it ranked higher in Google. I'm going to show you a live example of where this actually rankings in Google right now. So as you can see, I've gone to Google, I've typed in SEO consultant London. And if we look closely, we have click Slice hit in position 6 on page one. So I'm on page 1 on Google. And click that is already in the top six for this keyword. This is a super, super competitive keyword. As you can imagine, I'm up against every other SEO consultant in London. However, I'm still on page one. And just to kind of confirm this as well. And on page one, just from doing one internal link, there's obviously a lot of other factors which go into as well. However, internal links definitely does play a massive role. So, like I said, SEO consultant London, and I'm currently in position 123456. And I guarantee if you check this later on it can be a bit higher. It fluctuates quite a lot. So essentially how you add an internal link is pretty straight forward. You simply go into any page you have. So if I go back to that same page I showed you originally, you want to go into edit page or do it from the back-end of the WordPress editor. When your content loads, you simply want to find some texts that you want to link to. So let's go into the ticks. Let's say for example, I want to link this word right here, algorithm. I simply click the word algorithm and then go insert edit link. And I simply insert the link of the page that I want to link to. So if you're wondering how can you find a relevant pages to link to, I'm going to show you this little trick which I use all the time. So you simply want to go over to Google and type in site colon and then type in your website. So if and when it's going to be click Slice dot code at UK space, open speech mark, and then go back to the article and then copy the word you want to link to. So say algorithm. I'm going to copy that, uh, back to Google, paste that word in there, close speech small, and then click Enter. What this is going to do is return all the pages on my website, which mentioned the word algorithm. So for example, how has Google's latest core algorithm update reshaped by bla? Bla, we have seven small on-page SEO tip for local businesses. As you can see, you mentioned algorithm. We've got algorithm there again, we've got our logo. You've got algo again, we've got algos. So you can see it brings back all the pages which are relevant. So if I want to link to another page which mentioned what algorithm? This is everybody really good way to find tons of pages in literary. Just a few seconds. 33. What We're Going To Cover In This Section: Off-page SEO link building. In this section I'm going to cover what are backlinks and exactly how important they are. I'm going to cover what is anchor text and explain exactly why it plays a crucial role in your link building campaign. I'm also going to show you how you can find out what backlinks your website already has. I'm going to show you how you can determine what makes a good backlink. I'm going to cover do follow versus nofollow backlinks. And I'm also gonna show you tons of methods you can utilize to build high quality backlinks to your website. This section is personally my favorite. So let's dive into it. 34. What Is A Backlink And Why Are They Important: What is a backlink? A backlink, often referred to as a link, is a mention of your website on an external website. From the screenshot below, you can see that website, a link to a website be, as a result, psi a has an externally to side b and side B has a backlink from cites a. Quite simple. So now you know what a backlink is. Let's find out exactly why they're important. If we go back to our car analogy, you remember me saying that on-page SEO is the cause wills and the chassis, where off-page SEO would be the car's engine. So let's imagine we've done on-page to perfection and we are the best schools in the car and the strongest chassis and so on and so on. Now it's been an old engine from a 100 years ago. We obviously wouldn't get the best results. The call for example, it might keep running into issues, or even worse, it might fail to stop. This is why backlinks are super-important. Typically on-page SEO isn't enough to get to page one. However, what on-page SEO does do is provide a really strong foundation which you can then build upon. A backlink represents a vote of confidence from one site to another. In essence, that backlinks to your website are a signal to Google that others vouch for your cleansing. Ceremony is carried out at test in July 2017, which measured the biggest ranking factors in Google's algorithm. As you'll see from the image below, the fifth biggest factor was referring domains, Which essentially means the amounts of links you have from unique websites, aka backlinks. And if you actually look below that, you'll also see backlinks is right under a friend domains in position six. Ensure backlinks are huge and can really put your site higher in Google. However, like anything with great power comes great responsibility. And doing too much or too many backlinks can do a lot of harm for your website. This is especially true if the low quality backlinks. Here's an example of a backlink in the real-world, I'm currently on a website called design or fix. And I'm reading one of the blog posts which talks about the top reasons to go for our responsive web design. If at it closely in the second paragraph, you can see there's actually a link to a website called made simple media, who just happens to be our client. So you could give this a click, you will see it will link to our client website, made simple media, who by the way, is actually a web design agency Here in the UK. So just to summarize, design are fixed. Now links to made simple media and as a result, design, our fix is given made simple media, a vote of confidence. So Google can actually see this photo confidence and is backlink and they'll take that into consideration when ranking may simple media and Google for the keywords that targets in. And as you already know, backlinks are super powerful and have a massive influence on where you rank in Google. In the next video, I'm going to go over anchor text, which is essentially the clickable text you see within a backlink. I'll see you there. 35. What Is Anchor Text & Why Does It Play A Crucial Role In Link Building: What is analytics? And good sex refers to the clickable words used to link one web page to another. The color of the text is usually blue as it's an actual hyperlink. However, the text can be whatever color the website owner chooses, and sometimes it's dependent on what theme they using. If you go back to the example or the link we had four made simple media, you will see in this scenario that anti-sexual website uses is the brand name Made Simple media, as that's the actual clickable text, not the words before, not the words after. It simply made simple media. Why is anchored texts important? Seo best practices dictate the anchor text should be relevant to the page or Lincoln to rather than generic. Google can actually read this anchor text and they take into consideration when Rankin a website. For example, if you link to a website where the anchor text blue hat, then Google is going to assume that page or Lincoln too, has some relation to blue hats. As you can imagine, there are different types of analytics you can use when Lincoln to a webpage. In fact, there's five in total. If we take ME simple medias homepage as an example, we can link to their pages in five different anchors in total. Just to remind you, made it simple, media is a web design agency. So the first anchor type we could use would be exact match. Exact match is where we reference a keyword we are targeting. So web design agency, these are super powerful as it is no doubt as to what the page is going to be about if we link to the page with an exact match anchor. However, these aren't the most natural, so you want to avoid using them frequently. In fact, Google was actually clamped down on these a lot in recent years due to people trying to manipulate the algorithm. The second anchor type is partial match. So design agency for your new business. This can be used in a sentence such as, are you looking for a design agency for your new business website? However, Design Agency for your new business would be the clickable text. This is classified as a partial match as it only contains part of the keyword, which is design agency. There is no mentioned a web anywhere in there. These are more natural and as a result, are safer to use. However, as with most link building campaigns, it's hard to control what analytics people use when Lincoln to our size. It's more a case of if you find you're getting too many of any type of anchors, you want to try and mix things up and explore other anchor types. The first type is what we call branded anchors. This is the type of anchor that we saw in the example I was showing you earlier on a few seconds ago, a branded link is when a website links to you using your brand name as an anchor text. Branded anchors are great for increasing your brand presence online. Also super safe as you can't get penalized for Google for having too many of them as it's literally a website. Lincoln's, you mentioned in your brand name, just take Amazon for example. The majority of websites you link to Amazon.com will do so using a branded anchor, such as Amazon. The fourth anchor type is what we call a naked URL. So they will actually go into the context and paste in your URL and then make the whole URL of the Ankit sex. The last type of analytics is what we call miscellaneous. So this is when a website we'll link to your website using generic texts such as read more, click here. But that is essentially the main five type of analytics you can use when Lincoln out to another website. I'll see you guys in the next video. 36. What Anchor Types Does Your Website Need?: What oncotype does your website need? I get asked this question almost every single day and I hate to say, but there is no perfect ratio. Simply put, it's best practice to have a variation of them all. You can use a hate refs and look at all the analytic ratios your competitors are using and then try to mimic that. However, I wouldn't recommend it as it gets messy very, very quickly. As a result, it's best to keep things natural and built 0 anchor types. I've seen websites at the top of Google, we've just exact match anchors. And I've also seen websites at the top of Google. We've just branded anchors. I guess Google just has a different range of leniency for different industries. You do, however, need to be super careful when you're using exact match anchors as you can very quickly over optimize a website. This is especially true if a domain name has a keyword in it, as Google can potentially get confused and think you're building is that much anchors when in fact you're just building branded links. For example, if your website is called yoga maps.com and you start building tons of links to your website or the anchor say in yoga mats, this can be very easily misinterpreted that you're trying to build tons of links to your site. Where is that much anchors? When in reality, they're just building branded anchors. If a domain does have a keyword in it, be sure to pay close attention to that and avoid is that much anchors even more. 37. What Pages Should You Build Backlinks To?: What pages should you build backlinks too? This is another question I get asked quite often. And when you change your perspective and look at things from a different angle, the answer is very straightforward. A backlink can help improve the visibility of a webpage in Google. As a result, you'll go into one's a boat back links to all the pages on your website that you would like more visibility for. Simply put, build backlinks to their pages you want to rank. For example, that could be your homepage, it can be your blog posts, or it could be a product pages build link to the pages that you want to rank. But wait there before you go and start building links to your product pages, for example, do bear in mind that every piece of content you publish on your website should have some value. Otherwise, what's the point of publishing it, right? So again, if you change the perspective, the majority of pages on your site will have some value to your audience. Obviously minus a standard About page and your contact page for obvious reasons. However, if your paint has value, you should be building backlinks to it. Take one of your blog place, for example, there's tons of information and value in them. So it's only right, you build backlinks to them so you can showcase all of that one line. In summary, you should be building backlinks. So all of the pages that you want to rank on Google, including the ones that have low buyer intent, aka your blog posts. Don't just build links to your pages that have high buyer intent behind them. And after a while, your website's going to have 100 links and 0, 100 links are going to be pointing to the pages that have high buyer intent, aka your product pages, which is extremely unnatural. As SEOs, we want to blend in and not actively look like we're doing SEO. As it's no surprise that Google isn't a fan of SEOs. As people who know SEO typically don't spend money on running any Google ads. And that is where it Gu will make the bulk of the money. So being closing, build links to pages that have value on your website and ones that you want to rank. 38. Dofollow vs Nofollow links + LIVE Walk Through Showing You How To Spot them: Do follow versus nofollow links. You might have heard of these terminologies in the past. If you haven't, then no worries As I'm going to explain different See you in this video. So let's start off with do follow links to really understand what is going on with follow versus nofollow links, we need to provide a bit of background about how things work in the realm of SEO. When a page gets it inbound link, which is a hyperlink pointing to that page, that page gets a small SEO boost. Think of the link as a point. The more links you have, the more points you have. Google takes note of these points and counts how many pages are linked has, and from what Sites google field is. Hey, if a lot of people are linking to a certain page, must have some really good content and it must be a good page. Let's give it a preference and I'll search engines and allow it to rank higher. Google created a metric called PageRank, which calculates the link points. Many SEO folks are firstly link points as a link juice. The link juice flows from one site to another through hyperlinks, the mortal formative, the site Is that bigger that boost it can transfer. For example, guessing a link from the New York Times or BBC is pure gold. Ado funneling in HTML would look like this. And as you can see, it's a standard link in the format of HTML. There's nothing odd about this at all. In summary, do font links are links that count as points, push an SEO link juice, and boosting the rank of that page. So what is a nofollow links? Uh, no fun. I link is a link that does not count as a point in the pages favor it is not boost the PageRank and it does not help the PageRank. Hiring Google, nofollow links get no love is a sad but lonely life for them, and no funneling is created with the HTML tag that looks like this. So as you can see, is pretty similar to a different link. However, at the end of the link we have rel equals nofollow. The nofollow tag is basically a note is signed for search engines saying don't count this. There's a reason for the nofollow attribute and it stems from Google trying to find out spam back in the days. So now we've gone through the difference of a dew point of backlinks and a nofollow backlink. We're going to head over to Google and I'm going to show you how you can spot the difference by using a Google Chrome extension. Okay, so the Google Chrome extension I was referring to, that allows you to be able to tell if a link is a do follow or nofollow is called SEO quake. So you simply want to do a search for SEO quake Chrome plug-in. And it should be the top one you see right here. Let's give that a click. You will know is the right one because it looked like this. Seo quake.com. Let's add that to our Google Chrome extensions. And click Add is a free extension, so it won't cost you a penny. Now let's add it. Let's go up here and give it a right-click, and then go to Options. And then what you wanna do is make sure this box right here is checked. So highlight nofollow links will not all links with no follows. Let's give that a tick. And now we can close that. So now what we wanna do is go over to any blog and see if you have any links on here. So I'm going to look at this blog post by a backlink o.com. Let's just close it up here. And if any domain, and you can see I've got a link right here. So as you can see, this link is not crossed out, which means it is a do follow battling. However, at the bottom of the blog, they always have an option where you could put a link to your website. And these links are typically no follow. So as you can see, this person, Brian submitted a comment on this blog. And you can see his name is Bill, and it's actually crossed out. So if I click this, this should be an actual link to the person's website, which you can see is indeed, however, it does have a line through the link, which basically means this link is a no follow backlink. So just to confirm that as well, you can actually right-click and then go to Inspect and basically look at the HTML code on the website. And you can see it does indeed had the nofollow attribute there, and it has it again there. So this is a very good plugin and makes the whole process very quick. So like I said, every link in the comment section will be a nofollow links. However, all the links in the body in this article in particular will be standard links as you can see, looking forward link right now. As you see the link right here, again, it's not crossed out. So if I do it inspect on this link will not say no follow at all. It would be a standard link which you can see a H ref. We've got the link there as shown. So again, this is a perfect example. We're just showing you how this link doesn't have a nofollow and a plugin shows you everything correctly. So hopefully you guys found that useful. So just some final words on that. So in your link building campaigns, just make sure you focus on do follow backlinks as those other links I'd give you points and give it the SEO benefit. And those are the links that will get you ranking higher on to the first page of Google. So some great methods for security and some do photo backlinks would be guest posts in skyscraper technique. And again, I'm going to cover all of those strategies later on in this course. 39. How To Find Out What Backlinks Your Website Already Has: So now you know what a backlink is. It's time to check out what backlinks your website currently has. It's good to note that if your website is brand new. So let's imagine you built your website in a few days ago or even last week, for example, then it is highly unlikely that you will have any back links pointing to your website. However, if you have an aged website, so maybe your website is one-year-old, two years old, or even ODA, then it's very likely that you will have some bad things pointing to your website. As typically overtime, your website will acquire backlinks naturally. So to find out what backlinks your website already has, what you need to do is head over to SEMrush and simply entering your website URL in the top search bar within SEMrush. So for me, I'm going to be using the same website I showcase earlier on in the course, which was yoga matters. And just to confirm once again, this is actually not my website. So let's go ahead and enter in the URL and then go ahead and simply click Search. Now once the information has loaded, we can see how many backlinks is website has by looking at this box right here where it says backlinks. In total, yoga Masters.com has 15,800 different backlinks. Below this number, we have some more information which says referring domains 1.9 k. So 1900. And what this essentially means is that one hundred and nine hundred different websites linked to yoga matters.com. The reason why you're always going to see more backlinks San referring domains is because some of these websites linked to yoga masses.com multiple times. However, the amount of links they have from unique websites is 1900. So this is also a very good metric to look at as well as, as you build backlinks. Generally you wanna focus on getting backlinks from unique websites. You don't wanna get into many backlinks from the same website as after a while, you're going to have diminishing returns and it won't actually do that much benefit for your SEO. So to view what these backlinks are, you simply need to go ahead and click the number. So let's go ahead and click 15,800. And as you can see, SEMrush has now populated all the information regarding those backlinks. We can simply scroll down the page and look at all of those 15 thousand back things if we wanted to, however, that would take us hours and hours. Now, as you can imagine, like I said earlier, not all bad things are created equal. Some of these bad things are going to be do follow backlinks and some of them are going to be no fun, no backlinks. Now as we have already covered, DO follow backlinks are the ones that give their SEO benefit. So if you simply wanted to view how many do follow up bad things you have, you can use the filters that semi-supervised you right here, follow and no follow. So if we go ahead and clip follow this 15 thousand number you just saw there has actually gone down to 700 thousand in total. So all as backlinks, they have only 7 thousand of them are actually do follow backlinks. Now, one thing we want to do as well is changed there referring domains. So at the moment the links periphery and domain is set to o. What this means is that SEMrush is currently shown us multiple backlinks all from the same domain. However, if we just wanted to see one backlink per domain, we can simply go ahead and click one, and that's 7 thousand you just saw has now gone down to 1402. And these backlinks we're seeing now will be some of the most important and powerful backlinks this website has. So you can see they have a link from the website called tech radar.com. This is a tool that actually links to the website. It says How to watch today's Joe weeks P workout right now on YouTube. So if we go ahead and open this URL, this will be a URL on tech radar. And this URL links to this URL on yoga Matters.com. And the text you see above is going to be the anchor text of this article uses to link to this URL. So if we go ahead and copy that anchor techs and go over to this URL, which is the backlink. Do a Control F and answer in the anchor text, you can see we've found one of one, and this is the angle techs, which if clicked, we'll link to yoga matters.com. So as you can see, this software is super powerful and will allow you to see how many backlinks you have, where the bad things that come in from, what analytics you have in literally just a few minutes. 40. How To Determine What Makes A Good Backlink: How to determine what makes a good backlink. As you can imagine, not all backlinks are created equal. Just because a website looks clean and shiny on the surface, it doesn't necessarily mean that having a link from that site is going to have a benefit to your website. There's a five-step checklist that we use at the agency to determine if a backlink is good or not. If a website doesn't meet all five points on our criteria, then we most likely won't go ahead with it. The reason being is because SEO these days is all about quality and not quantity. You really can't afford to make sacrifices when it comes to the quality of your SEO campaign. So without further ado, these are the five things you should check when determining if a backlink is good or not. Number one, check the website's Domain Authority. Good websites will have a domain or pharmacy of at least 25. And we can easily check the website's Domain Authority by using the Mossbauer, which has showcase earlier on in the course. You can be more stricter if you want, for example, the main authority firstly and above. However, it's completely your choice. Just be sure to stay above the low twenties to ensure you filter out the low quality websites. Number two, check how many keywords a website appears for. Good websites rank for lots of keywords. If Google allows a site to rank for a keyword, then it's a good sign that Google lights a specific website. So get an a backlink from this site is something we definitely want to do. I like to look for websites that appear for at least 100 different keywords. Number three, check the website has a decent amount of organic traffic. So this is pretty much the same logic as number two above. It all goes back to c. And if the site is good in the eyes of Google, so good websites will rank for some keywords and other result or have some organic traffic. There isn't any perfect number you want to look out for as this number is going to vary and is going to be dependent on how many keywords a website appears for. However, to give you some context, I like to look for websites that have at least 200 monthly organic visitors. Again, a link from our website that has no organic traffic is not a good idea as having no traffic can potentially be a sign that the site got penalized from Google in the past. Number four, check the website has a good number of referring domains. As we all know, backlinks are super important and have a massive influence on rankings in Google. If you'll get in a backlink from a website that also has its own backlinks, then that's a really good thing. As all of that link juice and all of that power it has from its own links will make its way over to your site as well, giving your website a bigger boost in Google. Like I said in the previous video, sometimes websites can link to the same website multiple times. So we don't want to focus on a backlink number for this, we want to focus on a number of referring domains, which is essentially how many unique websites linked to this website. This is a much more reliable approach to take as it cuts out any bloated figures. Same websites linking multiple times. Securing a backlink from a website that has lots of referring domains is going to give your website a bigger boost in Google, I like to go for websites that have at least 50 referring domains. So websites that have at least 50 unique websites linking back to them. Lastly, number five, check that the page isn't Lincoln out to tons of other different websites. Now, to be fair, this one isn't required. However, I like to do it just to ensure and future proof in my website. Web sites that link to multiple websites in the same article mean that they're going to provide a smaller SEO boost to your website. And that link is going to be diluted and split across all the sites reference. Ideally, you want to get links from articles that only mentioned your website. And potentially one more just to keep things natural. As always, instead of just giving you the theory, it's time to show you how this works with a real world example. So what I've done is I've gone over to SEMrush. I've searched for yoga Masters.com and I've gone over to the backlinks just to look at all the backlinks they have. So I can find one and use it as an example in this video. And that is exactly what I've done. So this is a backlink I found in southern Russia, which is pointing to yoga matters.com. So let's go ahead and follow our five-point criteria. So the first thing was to check the domain of pharmacy. So let's go ahead and check the domain authority now in the Mars bar, which I showed you earlier on in the course. So as you can see, the domain authority is 90, which is really, really high. This is way above what I recommend of 25. So this is really, really good and is a great sign which we want to see from a backlink that we have. The next thing which we want to check is the amount of keywords and the amount of organic traffic this site house. So to do that, I'm going to take the website domain name, which is going to be Ellie.com. It's very important we take just a domain name and not the whole URL. So let's take that domain name, Control C, go over to SEMrush and then control V. Simply pace for that. And once the information has loaded, if we scroll down to the organic keywords, we can see that this website appears for over 2 million different keywords, which is tons and tons of keywords. So its past our keyword check, which if you remember, was at least 200 keywords. If we scroll up to the top, we can see that organic traffic, this site has over 10 million organic visitors every single month, almost 11 million visitors, which is actually crazy. So again, nothing to worry about at all from this side, it has passed point free on our criteria, 0.4. was the amount of referring domains. We can see the referring domains by looking under backlinks right here, referring domains, 80,300, again, tons and tons of referring domains. So this is a really good sign and is an indication that this is a really good Backlink. And our fifth and final thing we need to check on our five-point criteria is to check how many other pages this article links out to. So if we go back and look at the article, you can see it has yoga right here, which is an internal link. We know that because we can see the URL at the left hand bottom side of the screen. And if we do click this, it will just open another page on LE.com. As you can see, it's done so like that, which is perfectly fine. Then we had the link to the site yoga matters, which is perfect. We have a link down here to teach are called firn ross, which again is another link on LE.com, again, Ellie.com UK, which is absolutely fine. So we have an internal link, a link to our site, and internal link, we have two more links right here, which by the looks of it, are both going to be internal links such as open them just to be sure these are internal links. So again, another internal link to Ellie.com, and we have another internal link to Ellie.com. So again, nothing to worry about whatsoever. It's only links to external websites that we want to pay attention to. So essentially that is my five-step process on how you evaluate if a backlink is good or not. That brings us to the end of this one, and I'll see you in the next video. 41. A Theoretical Framework On Backlinks: Before we dive into the methods you can use to build backlinks, I want to dig a little bit deeper for those who are interested in learning more about backlinks and exactly how they can help. So far, we know a backlink represents a vote of confidence. However, they also provide one of three things which are relevant, trust and power. You can't get all three of these from the same backlink, or you can just get one element from one backlink. However, no matter what, your backlink profile and he's all three of these elements to rank on Google. So number 1, Relevance. Relevance is established from the content where the link is placed. If you get a link from our website which is about gulf, in article which is about gulf, then guess what? You're a little bit more about golf too. Relevancy will also come from the anchor text which is used. If you get a link from a website and the anchor text says, my favorite tennis racket. Then we can assume the article when Lincoln 2 is about tennis rackets, number to trust, there's this concept that was baked into Google's algorithm. That link can pass a certain level of trust based on the distance that that link is from a set of manual created seed sites. So the New York Times and probably one of these C sites, maybe Wall Street Journal to, you know, the big gigantic websites such as WebMD and so on. These are probably seed sites that Google manually created and that Google trust. So if you get a direct link from any one of them, and that is a huge amount of trust transferred over to your website. But you should get a link from a website that has a link directly from them. It's also a lot of trust, however, just not as much as a direct link. And the distance between your site and one of the C sites determines how much trust you get. There's also some speculation around trust as well, such as links from age, sight, pass on more trust. Number 3, power. Power is the easiest to understand, essentially a link from a massive website and will transfer a lot of power over to your website than a link from a small website that no one has heard of. In the remaining videos in this section of the course, we're going to cover multiple Lincoln and strategies that you can utilize to build backlinks to your website. So without further ado, let's dive into the next video and cover the first link building strategy. 42. Link Building Strategy 01 - Guest Posting: So I'm now over on Google. And as always, I'm not just going to go over the theory of a strategy. I'm actually going to show you a live example of exactly how this works. So what I'm going to do is simply search for some guest host opportunities by using one of the search operators, which I showed you a few seconds ago. So I'm going to go for the one which was at the top, which was niche speech marks, submit a guest post. So for the purpose of this video, let's pretend I operate in the niche of healthy eating. So I want to change the word niche to healthy eating blocks and then carry out a search for that. And as you can see, Google has returned a 187 thousand different websites which all guest posts which are related to healthy eating. We've got submit a guest post health and fitness by iron wild fitness. We've got submit a guest post, lady diet and so on and so on. Now, if you carry out a search for your niche and you don't see that many results, what you can actually do is take one step back. So instead of searching for healthy eating blogs, we can actually just take healthy eating out and then simply search for cooking. As cooking is obviously an element which is involved when it comes to healthy eating. So as you can see, Google has now returned 258 thousand different websites, which is a lot more than the first search. The reason why it's returned more now than it did before is because this term is a lot more broader and is not as specific as the first. So let's scroll down and have a look at the websites that Google has returned. In position 1, we have another one bites the cross blog.com, which is quite interesting. Let's give that one a open. We've got big guest posting.com. We've got big guest posting.com again, wildlife.com, tons and tons of websites. So as you can see, this strategy is super powerful, literally just in a few seconds, we have tons and tons of websites we can reach out to all which a separate guest posts. So let's go ahead and open this one right here at the bottom of page one, sweet to eat bacon.com. So let's have a look at the first website. So submit your guest posts, food and cooking. This is a perfect example for us. The whole website is based on healthy eating, cooking, recipes, vegan food and so on. And if you actually go through the page and read it, what it does is it actually tells you the guidelines that you need to follow if you want to get a guest post featured on this website. So if we scroll down the page, you can actually see the topics and titles which are looking to have featured on their website. They've got beauty and makeup, which is quite interesting, not really related to healthy eating, salads, seafood snacks, who vegan food, vegetarian food, so on and so on and so on. They even go into tow the benefits of having a guest post published on the website. So they tell you that she have over 20000 new readers. It's a very easy process. Tons and tons of reasons why you should submit a guest post on this website. So really and truly what this website is doing, it's kind of setting their website and giving you all the reasons why you should write for them. This makes it very easy for us to reach out to this website and actually get a guest post featured. If we scroll down more on the page, we can see we have further information on how to submit a guest post for publication. So it says just go ahead and send out an attachment between your name, e-mail subject, and your message. Obviously fill in the capture form a habit the bottom, and then they will review your article for submission. And if it's a good article, it will get featured on this website. So as you can see, the process is very straightforward. However, before you rush out there and start submitting guest post opportunities to all these different websites. What you want to do is actually look at the website in SEMrush just to make sure it's actually a good website. So let's go ahead and take the website URL. So we only want the website name for this. We don't want the actual URL. So just another one bites across blog.com. Let's go over to SEMrush and carry out a search as from the surface, this website, it looks really good. It's really tailored down to Aneesh, which is great. However, you don't always want to judge a website by the surface. You always want to have a look at that website in SEMrush and see exactly if it is a good website. So this is essentially the same process that we follow when we evaluate what makes a good backlink. So if you remember what I said in that video, it was checking the website's domain authority, check in how many keywords as website appears for, how much organic traffic the website has, how many referring domains it has, and so on and so on. And if the website doesn't have really good numbers for those metrics, then it's probably not a website you want to get a link from. So let's go ahead and go over to SEMrush. We've carried out a search for that website, so it's time to review the data. So we can see the website has 125 referring domains in which is really good as a number I recommend is 50 and above. However, the organic search traffic is very, very low. We can see that from the chart here as well. On average, this website gets free visitors every single month from Google. Now that isn't that much traffic or tool. So when you see science with not a lot of traffic, you always have to question if you actually want to get a backlink from that website pointing to your website. If we scroll down, we can see that only appear for 30 different organic keywords, which kind of makes sense as to why they have not that much traffic in total. So as you can see, it's really important to look at websites. In SEMrush as well. You don't just want to base your decision based on how the website looks, which from the surface, it looks very nice, is clean and responsive and modern. However, from an SEO perspective, it's not actually going to provide that much value to our website. So in this instance, this is a website that I would not go for. So let's look at the second website, which was sweet to eat bacon.com. Again, once we land on the page we found from Google, you can see we have lots of requirements about the guest post. What we need to do, make sure we have no typos, the size of images, if we include them, how many words are guest posts should be? And again, there's a little form within the page, which is how we can submit our guest post for submission. So let's do exactly the same thing. Let's take this website URL and we'll go over to SEMrush. And it's simply carry out a search for this so we can review the data and see if this is actually a really good site to get a guest post on. So the data has now populated and as you can see, this website has 970 free referring domains, which is really, really good. They get almost 20000 different visitors every single month. Again, which is to really positives. We can actually see the traffic trend chart hair as well. So we can see the traffic hasn't been rising and had a small decrease towards the end of December, however, is rising again, which is really good things to see. We scroll down, we can see they appear for 16 thousand different organic keywords. Again, another good 3D thing to see, we can go back to the website and check our MozBar Chrome extension just to find out the page authority and a domain authority of this website, which as you can see, has a page of Pharmacy of 28 and a domain authority of 45. So both these numbers are really good. So on the whole, this is a really good website and is one I'd actually want to get a link from, whereas the first website is probably one we'd like to avoid. And if you do a website using MozBar, you can see that I have a page authority of 18 and a domain authority of 19. So both numbers below 20, which is really low. So again, it just goes to show if you do use the MozBar, you can actually save yourself a lot of work and you probably don't even need to check the website in SEMrush. So once you've gone through Google and you've made a list of all the websites which you would like to get your guest posts featured on, it's a good idea to track all of these websites in a spreadsheet. So this is the spreadsheet that we use at the agency. And essentially it just makes your life so much more easier when it comes to tracking all of your guest host opportunities. It's actually very handy to have it as well if you intend on running your own SEO agency. So the spreadsheet is very straightforward. All we have is the website URL. So in this instance, we would go over and take the website URL, sweets, eat baking.com, paste it in like so. We'd get the website's domain, a pharmacy, which I believe was 45. We can see that up there from the Chrome extension. You can always get that clip just to double-check the main authority 45. So go ahead and put domain authority 45. I put down the number over friend domains this website has, again, this is all just for reference. So we have more information about the websites we are getting backlinks from. And you can see it referring domains is 973 sought, but 973, the amount of traffic that's websites get every single month and the keywords. So let's get traffic and keywords now, again, both data we can get from SEMrush 18.6 and we've got 16 thousand, so 18.624100 thousand, and it was 16 thousand different keywords. The next two columns, article written, an article submitted. This is what we use internally as we have an in-house writer who writes all of our guest post content. So whenever they write an OT school, they've simply put yes, article is written. And then yes, under article submitted. So that would be when we submit the article to the website and we put the date we submitted that article as well. So all of these things combined just makes it very easy to keep a track of exactly what is going on. Don't worry about trying to screenshot this as I will be uploading this into the project and resources section for you. Um, one important thing I just want to note as well is when you're going through Google and you'll find an Audi, different websites you can reach out to. You want to make sure that you send each website a unique piece of content. You don't want to send the same article. So all of these different websites as well that results in is you haven't backlinks from multiple websites that all had the same article and most likely the same anchor text as well. You want to avoid this and we want to look natural. So each website you reach out to your going to require a unique piece of content. So as you would have noticed from the first two websites we reviewed, which was a novel one bias across blog.com and sweet to eat bacon.com, both of these websites to submit a guest post, you actually have to fill in a form on our website. However, you aren't always going to come across sites that have this format. For example, here's another website called cookie mommy.com. If you scroll down on this website, you can see there's actually no form whatsoever. So the way to get in touch with his website is going to be through e-mail. So what I'm going to do now is head back to our PowerPoint slides and I'll show you a message you can use if you have to reach out to these sites via email. So this is the email template we use when reaching out to websites that state they email address, which to be fair. You can also use this on websites that have the form submissions as well. There's no reason why you can't just copy and paste this in the message box. But essentially it says, Hi name, I was researching about topic today and came across your website. Great collection of high-quality articles. I am reached out to you to contribute a high-quality post to your blog. Below other topics which I can write a well-researched post on topic one, topic two, and topic free. I look forward to hearing from you from one of the topics above, and I'll be sending you the draft as soon as possible regards your name. So you would actually fill in the blanks with what is relevant to your guest posts industry, for example, the first line, I was researching about RPA in cooking today and came across your website. So what about fill in the blanks and given websites ideas, however, it a website does tell you topics they'd like you to write about. You obviously don't need to mention Topic 1, 2, and 3. So I use a template and it works extremely well. I recommend you use it as well. Do feel free to use your own template as well. But essentially what we're gonna do is just reach out to a website and let them know we are interested in submitting a guest post on their side. 43. Link Building Strategy 02 - Steal Your Competitors Backlinks: Strategy number two, still your competitors backlinks. This is a very simple but yet very powerful method. And the beauty of this method is that we can view all the backlinks are competitors have analyzed them, and then simply cherry pick the best ones, which we would also like for our website too. So to do this, you simply need to find your competitors and then plugged them into SEMrush and review all the data. So step one is to find your competitors. For the example in this video, I'll be pretending that I own a website that sells car vacuums. As like I said, I want to use a different industry for each backlink strategy I showcase to really ensure you have a broad understanding of how you can apply these in the real world. So as my website is about car vacuums, One of the key words I want to target is going to be best car vacuums. So let's go ahead and carry out a search to find our competitors. So let's make sure we scroll below the ads as you don't want to be looking at ads for the strategy. You want to be looking at the websites that rank organically in Google. These websites right here, T free.com, the sun Dakota UK, spotless vacuum that code at UK. These are all websites that rank highly in Google for the keyword that we want to rank for. So as a result, these websites are essentially our competitors. So let's go ahead and open this website right now. And as you can see, this is an article about the seven best car vacuums. Now this article is bound to have backlinks and there's ranking highly on page one. So what we want to do is take the whole website URL, including this particular page about car vacuums. Go over to SEMrush, control V to paste in the top search bar and simply carry out a search. Now so much is going to return tons of data about this URL. And in particular, the one thing we want to bear in mind is going to be the backlinks This page has. So you can see this page has 68 different backlinks. So let's go ahead and give this a click that actually look at what all those backlinks are. So if we scroll down, we can see all of those 68 backlinks. Backlink from hot cold.com, another one from coal.com. We've got a few more from PupCo pop colon, so on. So like I said earlier on in the course, what you want to do is go to this part right here where it says links per referring domains and make sure you tip number one. This is going to show you one link per domain. So now you can see we only have one link from pop col.com, which is really what we want to be focusing on. The next thing we want to do is make sure we go for follow backlinks. As like I said early on in the course, we don't want to be looking at backlinks are nofollow as nofollow battling don't provide an SEO benefit. So let's go ahead and click follow. That London has now dropped down to seven. So essentially these are the seven most impactful backlinks that this particular page has. We've got a backlink from the luxury of forests, EAB.com. We've got a backlink from Six Feet Under blog.com and so on and so on. So let's go ahead and look at this backlink. So to view that backlink, or we need to do is click this little icon right here. And this will open a new page and will show us the page which is linked into this URL that is ranking highly in Google. So this is the website that authority.com. So as you can see, this article is about car that Kim's How to get rid of crumbs and clean your vehicle thoroughly as it's super nice, relevant is all about car vacuum. You can scroll down. I've got images about cleaning your car, Best called vacuums that keep your vehicle clean. Them, then go ahead and list multiple callbacks fumes. So this is a really neat, relevant link, which as we know it, relevancy is a really big factor to ensure you ranked highly on Google. So let's go ahead and analyze this website in a bit more detail just to figure out if we actually want to get a backlink from it. So we can go over to our most bar Chrome extension. And we can actually see that this website has a domain authority of 27, which is a really good sign. And if something you want to see. So we can go back to SEMrush and kind of rinse and repeat this process for all the other backlinks is site has as well. So we can go for 60 on the blog.com. You can see already where the article is about five tips to achieve in a sparkling caught interior. So let's go ahead and open this Backlink and check out the domain authority of this website. So as we can see, the domain authority of this website is 19, so a little bit lower than the first one. However, as the website on page one has a link from this site and is ranking highly. I don't want to skip this link. This is actually another good link that I would like to get as well. So as you've probably guessed when it comes to SEO, although there are a few benchmarks we like to follow, like the main authority 25 and above. If you find competitors on page one, Rankin highly and they have backlinks from a website that has a low domain authority is probably worth you going out there and actually get EndNote backlinks to just be careful on the anchor text you use. So as you can see, this is a really, really powerful method to find out all the backlinks your competitors have literally just in a few minutes. Now it's important to note that you can rinse and repeat this method for multiple websites on page one. So if you remember correctly, we just looked at spotless vacuum dot code at UK. But if we go back one, we can also take another website that mirror CNN motor 1.com, plugged them into SEMrush, Have a look at the backlinks and in God and get those bad things as well. So essentially when you compile a list of websites that you'd like to get backlinks from as well. It would literally be the same process from there onwards, emergency, you reached out to the website and asking if you can write a guest post for this website. Now the reason why this strategy works so well is because these websites you'll see in a ranking highly on page one on Google, they would've done on-page SEO correctly, and they would've done link building correctly. So if we go ahead and mimic the on-page SEO, or even better, do the on-page SEO Besso, and then go and actually mimic or the backlinks they have. Then you're essentially following a proven blueprint that you can follow to get your website onto the first page of Google as well. I'll see you in the next video. We're going to cover the next link building strategy. 44. Link Building Strategy 03 - Forums: Strategy number, free forum, link building. Forum link building, as it sounds, involves going out and find them relevant forums and sicker in a link from within them. It's good for two reasons. The first is when you get a link from within a relevant forum, it allows you to drive targeted traffic to your website. This is super, super powerful, as we already know, Link Bowden has an SEO benefit. However, if we can get an additional benefit of driving traffic to our site as well, then that's a bonus. Forum link building is also good because it allows you to establish a relationship with influences inside your industry. So a lot of the time you'll find influences and people have a lot of authority will hang out in these forums as well. Over time, you can actually build up a relationship with them which can potentially help your lingo and efforts in the future. So how do you find these link building forums? So there's a few ways as 16 total, all six involve using Google search operators. We've got forum plus niche oversee. You'd replace the word niche with the niche are actually targeted. We've got nice discussion board. We've also got niche in URL, colon forward slash forums. And we've also got another free enlisted on the right, such as niche powered by V. But listen, you want to make sure you have powered by V bullets in speech marks. And then below that we also have in URL colon, forward slash, forward, niche, and we have entitle, colon, forum and niche. So these are ordered Google search operators you can use to find forums in your niche. If you didn't already know the one on the right niche powered by V. But listen, the Bulletin is actually used by most websites that use of forums. So if we use VBA listen, we can find tons of forum very, very easily. So what I'm gonna do now is go over to Google and show you a live example as, as I said multiple times already in this course, I don't just want to give you the ferry. I want to actually go there and show you how to do it in a live walk-through. So let's head over to Google now. So I'm now over on Google and I'm going to use the first Google search operator, which was forum plus niche. For example, in this video, I'm going to pretend I own a game and blog which talks about gaming chairs, gaming laptops and so on and so on. So my main niche is going to be game in. So I'm simply going to replace the word niche with gaming. And as you can see, Google has now returned Tanja search results, which are all about gaming forums. We've got game and designed to org, which is actually a round up a list of the top fancy gaming forums. We've got Joy free that well with number 1 gaming forum, and there's tons and tons of results. We can go to page 6, for example, and still get more gaming forums. So some really, really good method. If I actually go over to my notepad and showed how this works, have another Google search operators such as this one here, niche powered by V button. I'll show exactly how that works as well. She's exactly the same thing. Paste into Google search operator as it replaced the word niche within the shot targeting. So for me it's going to be gaming. And as you can see again, I've got tons of gaming forums all being returned by Google. So let's open this one right here. Team player game indoor forum. Let's go into any random category, ALK, I'm not sure what game is about, seems to be about dinosaurs. So the slope and this one ALK, it's open on a random one. Go for revival. Revival. As you can see, tons of categories of in categories on here. And I'm not sure what this game was about, but if you scroll down, you can see loads of people in here talking about this game, this dinosaur right here. Person's actually put a link to a much more website is saying to do about servers. But essentially what we can do that she sign up for this forum and actually join this conversation. So instead of just joined in a forum and imposing a link to your website, what you wanna do is actually onto someone's questions. I, for example, this person right here has said, so anybody who's still play an ALK. So you can join this forum and then say, Hey, I'm still play an ALK. It's a really good game. And if you do enjoy ARK, check out this blog I wrote on my website, which covers another game which is really similar to ARK. I'm sure you will love it too. And then post a link to your website. So as you can see, it's all about getting your LinkedIn then naturally do bear in mind as well as to comment on a lot of these forums. All going to need to sign up with an e-mail address. Most forms of free if performed require you to pay. I would probably just skip it and move on to a novel forum. So as you're going to need your email address to actually sign up to the forum that and actually post a comment. I do recommend you sets up a new email address. Otherwise, what you'll find your main inbox will be just full of notifications and e-mails or from p corresponding to your comments in the forum. So do he sets up a new email address just sow farm link building as well. So to summarize that these links are super powerful as you get in a link from a forum which is relevant to your industry, which is going to pass on tons of relevancy to your website, which helps a lot. And a site you deaf you want to look for when getting a backlink back to your website. 45. Link Building Strategy 04 - Resource Pages: strategy Number four Resource link. Build him resource pages are pages that link a tow, awesome content on a given topic. Because these pages exists for the sole reason off Lincoln out, they make the perfect link building targets for us, as you can see from the image on the right. I have a screenshot from a resource page from a website called the Baking Pan. So the baking pan is a website or to do with baking cheesecakes, recipes and so one and so one, and you can see that the website owner has put up a page which is the doom of resource is on useful links so you can see from the text on the right. It says links the blog's that have inspired me along with website, that I enjoy browsing and then below that it actually links out. So all the websites which have inspired the person who owns the website, we can actually use a Google search operator to find pages just like this from within our industry on then reach out to them and try and get a link to their the free step process. To this step, one is fine that relevant resource pages step to find the best fit content. So this should be the content that fits a resource page that you found and instead free would be to reach out to the website owners and then trying a link back to your website. So that's a good step one in a bit more detail. There's four Google search operators you can use to find resource pages that probably more than four. To be honest, however, these before that bring in the best results. The first is a niche passed in Euro Colon links. Then we have niche plus helpful resource is let me have a niche. Plus useful resource is on last lead, my favorite niche, plus useful links. It's very important you include the speech marks when using the Google search operators. So let's head over to Google now and show you a live walk through off exactly how you can apply this in the real world. So I'm now over on Google on. What I'm going to do is copy that fourth Google Search Operator, which is actually my favorite one So niche plus useful links before I click search. I want to replace the word niche with the niche I'm actually targeting. So for the purpose of this video, let's pretend I own a website, which is to do with dogs, dogs, training bowls and so on. So as a result, I'm going to replace the word Mitch with the word dog and then click enter. As you can see, Google has now returned tons of search results all to do of useful links to do with dogs. That's open this one. You see, we have this website right here, which is Chilton Dog Rescue Dog about UK, and typically, when you see a website that has a dog, it means it's a organization. So as a result, getting anything on this site is gonna be a lot harder. So what I'm gonna do is go back to Google and maybe type in dog look, for example. And as you can see you again, we've got different results. We've got the dog and I don't quote UK, which sounds quite useful. Let's have a look at this one. Let's open this website. And as you can see, it's a page on the site talking about useful links. I have an excellent resource for all things cock a poo groom in shopping breeders or more. And then what we can do is reach out to this website and ask him to link to one of our pieces of content on our website. Dewberry Mind if you don't have any content on your website that is a good fit at prison, you might want to go ahead and create one. So once you found a potential website you're happy with and you have a piece of content which is a good fit for that page. The third and final step is to reach out to that website and then try and get a back link. So I'm going to show you the exact template I use when doing resource link building. So this is a resource template that I use in reaching out to website. I simply send an email to the website owner if they do have a contact form on the website that are simply copy and paste this message and submit it on the contact form. However, let's imagine I'm sending an email to the website. The email subject line would be the top line subject question about the website, so I would actually replace the website with the name off the website. So the actual message itself says Hi name. I was given around for content about topic this morning when I came across your excellent resource page. Then I actually linked to the resource page. Then I go on to say I just wanted to say that your page help me a ton. I would have never found that when I linked to the resource they linked to without it. It's funny. I recently published a Guide on Topic last month. It's, er that I give a brief description off what I published my content on here it is in case you'd like to check it out than actually link to my page I'm referring to. Also, my guide might make a nice addition to your page even. Wait. Thanks for putting together your list of resource is on. Have a great day talk soon your name So this world extremely well for me as I'm not really applying that much pressure. I'm not saying to the website owner Hey, you must include a link to my resource. I'm literally saying, Hey, I came across your resource page is really, really good. I actually have a piece of content on my website which would make a great addition to a resource page. Feel free to include it in your resource page. But if not no worries and have a great day. So, as a result, is no pressure applied. And nine times out of 10 the website will actually update the resource page to include a link to your website. So this is what I use and it works extremely well. Feel free to screenshot. This, however, do mortify it a little bit just to make it a little bit more unique to you. But essentially, that is how we carry out resource page link. Gordon, I'll see you in the next link Gordon Video. 46. Link Building Strategy 05 - Broken Links: Strategy number 5, broken link building. Broken link building is an all-time favorite of many link builders. Y. Instead of straight up begging for links, we've broken link building, you can actually add value to someone else's website is quite similar to resource link burden in the fact that it has the same amount of steps. So step 1 is going to be find it relevant resource pages. The reason we ought to go for a resource page instead of a standard blog post is as you would have seen in the last video, resource pages typically have the most links on a page, which inferior means is way more lackey for this page. They have a broken link than any other page on that side. So step one is fine and relevant resource pages. Step two is fine, broken links on that page. And then step three is reach out to those websites and let them know about the broken links and ask them to link to your content instead. So let's look at step one in a bit more detail. I'm going to go through this very quickly as I've gone through this already in the last video. However, as you can see, we use Google search operators to find resource pages. It's exactly the same process. I'm going to use exactly the same view of such operators as we used before in the resources link below it and video. So it's time for a live example. So let's go over to Google and find some resource pages. So as you can see, I'm over on Google. So the first thing I want to do is find some resource pages. Again, I'll just use a simple Google search operates off one that I've used in the past. And for the example for this method, I'm going to pretend I own a gluten-free book. So I'm going to change the word niche by gluten free and then click Search. And now you can see Google has returned all of these websites which are relevant and all about gluten free. So that's one cool, authentic foods.com. So let's give this an open. So I've now found a resource page which is relevant to my website. So all I wanna do now is find a broken link on his website. So instead of me checking each link, manually open a new tab, and then checking if it works. If it doesn't work, well, you can actually do. Just got back on that, Sorry. So like I said, instead of opening every link individually, isn't that much fun. As you can see, this one's fine. This one is privacy era. This one's loading. It just takes too much time. So what you can actually do is install this free Google Chrome extension. It's called check my links to find it simply just go over to Google and type in check my links, Chrome extension. And you should find it number one, which is this one right here. That open, I should open the same page I just showed you. So what you wanna do is open this page and then installed the Chrome extension. Once you have it installed in your browser, it will look like this. You have this little icon appear up here. And essentially once you have this installed, you can go over to any resource page or any page in that muscle and simply give it a click and it will scan every single link on that page and tell you if the URL is valid or invalid. So we weren't the ones are invalid. So there's currently four links which are invalid on this page, which is great because it's the first website I actually clicked. So we've got this one right here which is invalid and this is under gluten-free communities online. And like I said in this example, I own a gluten free blog, also community. So this isn't probably a good fit for me. We've got some clues and free blogs down here, which is really good. And the list, I have to have this one and this one which is invalid it because they're both red. So if we open this in a new tab just to prove these websites don't actually work. We've got a WordPress era for this one, authentic foods. And we also have an error for book of young, again, both pages done. However, the website owner might not be aware of this, so this is what we can come in and let them know about the broken link and give them an alternative. So let's copy this URL right now. Let's go back over to our PowerPoint slides and I'll talk you through the next step, as we've already found a website of a broken link, which is a perfect fit for us. So now we've found irrelevant website with a broken link. What we need to do now is simply reach out to the website and make them aware of that and get them to link to our content instead. So this is the template I typically send out when I find a website. So we've broken links on them. So it's very simple and straight to the point it says, Hi, name. Are you still updating your site? Why was I shuffle content on topic when I came a question, excellent page, link to the resource page. However, I notice a few things didn't seem to be working. List of broken links are recently published, some content on my blog which covers exactly what the broker links should have in more detail. It would make a great replacement. Then I link to the broken link. Either way, I hope this helped you out fangs, your name. So there's not that much pressure at all. I'm applying in his e-mail is pretty laid back. However, I'm adding tons of value. I'm an owner know that one of the links on the website is broken and I'm also giving them an alternative to link out to, which is actually better than the original one. So it's a win-win for me and a win-win for them. So a great situation to be in. So essentially that is how you carry out a broken link building campaign. 47. Link Building Strategy 06 - Skyscraper Technique: The skyscraper technique is a link Buddhist strategy where you improve existing popular content and then replicate the backlinks. This works extremely well as we're going to be creating content which we know is already popular. And then reach out to those websites, link into their original content and then awesome to link to our website too. So this was good for two reasons. The first is that we're creating something we know people already linked to sit. A whole process is valid and already verified. And number two will reach not to the same people who have already shown interest in link into similar content. So the chances that then links into your new content is going to be quite high. Essentially, this tactic builds on the natural human tendency to be attracted to the best. So there's three steps to the skyscraper technique. The first step is you want to find a relevant piece of content with tons of backlinks. The second is you want to create something that's way better. And the third is you want to also is linking to the original piece of content to link to your superior content instead. So let's go over to Google now and I'll show you how we can find that piece of content. We have tons of backlinks in your industry. So I'm now over on Google. And for the purpose of this training video, let's imagine I own a fitness blog which specializes in how to lose weight, weight loss plans, diet tips, and so on and so on. So the whole blog is focused on weight loss and how you can improve your overall health. So what I want to do is find some content which is extremely popular in my industry and has lots of backlinks. So to find that articles with the most links, you want to search one of your keywords, but you want to go for your most broadest or your most short tail keyword. So in my example, I could go for weight loss or you can even go for how to lose weight. Notice how I'm keeping both of my keywords really broad and I'm not going for how to lose weight for men's over 50. We don't wanna do that because when you go to specific, what actually happens is Google returns you fewer websites. These websites are typically less popular, meaning they have less backlinks. Now remember, the main aim here is to find popular content that has the most amount of backlinks. So what I'm going to do is remove it for men's over 50 and simply search for how to lose weight. And as you can see, Google has returned 949 thousand different search results to us. So let's scroll down and have a look at some of these results. In position 1, we have 12 tips to help you lose weight by NHS. We have started the NHS weight-loss plan. We have how to lose weight. Top 18 simple tips. We've got how to lose weight fast. Ten smart ways, tons and tons of articles. You can even go on page two to find more article ideas as well as we've gone for a broad keyword, literally the first five pages are all going to be relevant. We've got how to lose weight fast, faulty ways to drop five pounds a week and so on and so on. So essentially what you want to do is go through page 1 and page 2 and find an article which you believe is going to be popular based on the title name. So this is one of the articles I found. It's by Red Book mag.com. And it says 35 ways to lose weight fast and burn fat even faster. I really liked this article. It sounds much better than the ones we saw on page one, as I'm pretty sure the ones we saw on paid one more like 12 tips to lose weight. So we've got 121810. This article is 35 ways, so, so it covers a lot more ways people can use to lose weight. However, just because I think the title sounds great, it doesn't mean it's a great fit for us. So what I want to do is take the whole website URL, go over to SEMrush, and then carry out a search for that within SEMrush to figure out exactly how many backlinks this particular page has. So this page in particular has 378 backlinks from a 112 different websites. So this is a really good sign. So whenever you're looking for a popular pieces of content on the Internet, you always want to make sure you have at least 80 referring domains. This has 112. So this is above our threshold by 32. So this piece of content is actually a really good fit for us. And we can actually base our skyscraper technique all upon this piece of content. So now we found a popular piece of content. We have tons of backlinks. That is it for step one, and it's time to move on to step 2. So now we found the content we want to be. The next step is to create something better, to take it to the next level and make it Epic. There are four ways you can do that. The first is length. If the post least 25 tips bees it by listing more freshness, check to see if the article is outdated. If it is, you can update it with new images, screenshots, and more information. Check out the design content isn't just about woods. The visual appeal matters to make sure the design stands out. Dev, don't just list out things, fill in the details and make it actionable. That's all good advice, but don't fall into the trap of doing things just for the sake of it. For example, adding 25 mediocre tips to an existing list of 25 excellent tips isn't going to be an improvement. Show you a new version might be lengthy, but it's not added any real value is the same story for other improvements to add in a few low quality illustrations isn't going to add way more valley to the article, nor is crates in a more up-to-date Guide to say change at all in your call. Somebody that hasn't changed much over the years. Bottom line, always think through whether it improved in any of these aspects, genuinely adds value. So let's head over to the article we found earlier and just see how we can improve it to make it even better. So we're now looking at the same article. And like I said, one of the first things you can do to improve it is going to be lamps. So let's work out a link for this article. So I'm going to show you exactly how you do that now. So you want to go over to this website called word counter dotnet. And essentially what you can do is copy and paste of words from another page into it, and it will tell you how many words that page is. So unfortunately for this example, to read the content, you actually have to view it like this one by one and then copy that and paste it into Word counts are, and then go to the next slide for 10, 35 and do the same thing. So typically most content won't be like this. It'll be on a standard blog posts format. So for me out of this manually, so I'm not gonna sit here and do all 35 of them. I don't want to waste your time and boy, you, but essentially you get the idea. You want to figure out how long the content is and see if you can make those a little bit longer and more up-to-date. So an easy way you can do that is like I said in this list, this talks about 35 ways to lose weight fast in my new improved content, I can say faulty ways to lose weight. So I'm adding more value color, add in five more steps. Again, just make sure that additional five steps you add are actually valuable and not just add it in for the sake of it, just to have a longer list. So in a second, what I mentioned was freshness. So as you can see, this article came out on the 12th of March 2018. Well, currently in 2020, so 2-year the header when this came out. So it could be a lot of new information. We can include an art school which wasn't available when this person publish the article. The third thing was at designed. So personally I'm not a fan of design of this page is kind of like you click on a page to read the art school and just slide in through one little section. The homepage isn't about this. So in my personal opinion, I do believe we can improve on the design of this page for all content. And the full part was depth. So again, just going through the content so we can see that it's actually a bit of depth to this content. That reason I say that is because they don't just list Stuart Mill prepping that give you a bit more information about meal prep and how it works and you know, the ins and outs of it. So again, we probably can't improve on a death that much. However sign that somebody is all very broad. Talk to a doctor and you have like four or five sentences right here, and then you have loved your body again very short. So potentially we can actually improve on a depth as well. So now we've covered how to improve the content, is time to move on to the next step. Okay, so, so far we've covered how to find popular content, and we've also covered how you can improve that content to make yours and more superior. So it's time to move it to the last phase now, which is to go out there and actually acquire the backlinks. So please do bear in mind before you actually go over to the step. You do actually need to have your superior content produced before you actually go out there and message size. So do keep that in the back of your mind. So if you haven't actually produce your content already, you might want to go and do that. Now, once you have it, then you can move over to step three. So let us imagine you actually produce your amazing content and it's the best on the Internet. You are now on step three, which is acquire the link. So let's head back over to SEMrush and figure out what websites in particular are linking to this original piece of content. So this is the content we have originally. All we need to do is plug this into SEMrush, which I've already done, and then go over to the backlinks to see all the websites which are Lincoln to this piece of content. So as you can see, we have 378 backlinks in total. However, at the moment we have links periphery and domain set to all. So what we want to do is change it to one just to be sure we are seeing one link per domain that has now dropped to 112. And of course we only want to see that backlinks which are due follow. So let's go ahead and click follow. That 112 has dropped in 1905, which is still above our threshold of 80. So all things are still looking really good. So you can review all the links hair and see what's going on. However, what I find is a lot more easier is if you actually export all these backlinks and then delete the columns you don't actually need. So let's go ahead and click Export up here on the right-hand side, we're going to go for Excel and you're going to download all of this bad thing information. So let's go ahead and open this file. Once you open a spreadsheet, it's going to look pretty similar to this. Now, don't worry about all the information you see. It can be very easy to get overwhelmed. However, the only two columns we need is actually in column C and column D. So all the other columns you can actually delete from a spreadsheet. So let's go ahead and delete. Those. Will delete column a and column B. So what we are left with is two columns, which is the source URL. I'll make that a bit smaller, so you can see this as well. And we had the other column, which is the target URL. So essentially what this tells us, this tells us all of the websites which are Lincoln to the content. So you've got meta 99.com, Good Housekeeping, diet, stam, cosmopolitan, Women's Day and so on and so on. So essentially, all we need to do is reach out to all of these websites that are linking to the original content and let them know about our superior content and ask them to link to us instead. So let's head back to the PowerPoint slides and I'll show you exactly the message we can send to these websites to get them to link to our piece of content instead. So this is the template we send to these websites is a very simple template, but yea is very, very effective. So it simply says, hey name, I was searching for some articles about your topic today and I came across this page. So where it says your topic, you would simply fill in the top that you searched for. So for me it would be how to lose weight. I was searching for some articles about how to lose weight today. And I came across this page URL. The URL which are going to enter here is going to be the URL from the first column on the spreadsheet. So this column right here, the source URL. So the URL on their website, which is linked into the content. I noticed that you link to one of my favorite articles, brackets, article title. So where it says article titled in brackets, what you are going to want to do is simply enter the name of the article that you are competing with. So in this instance it's going to be 35 ways to lose weight fast and burn fat even faster. Just wanted to give you a heads up that I create a similar article. It's like the name of the article. So again, in the same article we mentioned above, but more flour and up-to-date URL. This URL will be a URL to your new improves it period content might be worth I mentioned on your page either way, keep up the awesome work. Choose your name. So as you can see, I'm not too forceful at all in this email and quite laid back and just letting them know that I found that article on the web is really good article. However, on my website, I actually have one which is even better and far superior, say it would be worth, I mentioned on your page, but if not either way, keep up the awesome work. This is the template we use omegas such good results from it. I highly recommend you use it as well. However, make sure you personalize it a little bit. The main message you want to get across is that you have something very similar to what they linked to whoever your content is far superior. So that is essentially how you carry out the skyscraper technique. There is a lot of work involved in the beginning stages such as finding the content in the backlinks and then reached out to the websites. However, I highly recommend it as a website you are competing with will not go to this extent to get backlinks, which means if you go that extra length, you are going to have one thing in your arsenal, which they don't have given you a better chance to rank higher in Google. I'll see you in the next link building video. 48. Link Building Strategy 07 - Reverse Image Search: Strategy number seven, reverse image search. If you publish visual assets such as infographics and charts, there are probably tons of websites out there using your images right now, without giving you attribution, you can use a Google reverse image search to find all the websites who are using your images and then reach out to all of them and ask them to link back to your website as a source or a credit. So Azure are probably already aware from your own website when it comes to finding images for your website, It's not the easiest thing to do. A lot of us go over to Google Images or free websites such as Pixabay. However, if you do opt for the first option and use Google images, then those images aren't royalty free. So you're actually using someone else's images without their permission. So a lot of websites unfortunately actually do this. And if you find the ones that are using your images, you can reach out to them and say, Hey, link back to me as a credit. Otherwise, Can you please show me the image from your website? So I'm going to show you exactly how you can find all the websites using your images and just a word of warning, this only works if the image is unique to you. So it has to be your image. You can't get the image from someone else's website, put it on your website, and they reached out to another website and say, Hey, that's my image, it needs to be your image. So let's go over to Google for a live walk-through, and I'll show you exactly how we could find all the websites using our images, right? So I'm now on images dot google.com. Very important that you're on in this URL. If you want understand the Google URL, then you weren't actually have the option to upload an image. So as you can see on images dot google.com, we have the option to upload an image so we can search the whole of Google for all images that are similar to the one we upload. So for example, in this video, I'm going to be using a website. I own code level finish, which is basically just a flow contract HIV website. So I've just gone on my copy installation page. I'll have opted to go for this image. I've already saved it to my desktop, ready to upload. Just a note as well. This image actually did come from Pixabay. So is that she ever royalty-free image? So I'm expecting to get tons or results of other websites using this image as well. So like I said before, do bear in mind when you do pick an image off to your website, it needs to be an image that is unique to you if you use a standard one and I'm going to do right now, then you're gonna get tons and tons of results. And you weren't able to reach out to the websites and claim the attribution as the main image source. So like I said, I've saved on my desktop, we're ready. So I'm going to go back to Google images and then click Search by Image, click, upload an image, Choose file, and then select my image of the cockpit. I then click open. So this is now going to search the whole of Google, every single website or maternal, all the websites I use in this image on the website. And as you scroll down, you can see what very similar images as well. We've got a five-star rating, you've got Amazon. I'm going to ignore Amazon. Let's look at this one right here, five-star rated. And you can see standard blog posts. Why does my carpets nor worse off the clean, infectious, quite an interesting topic. And as you can see that using the same image that I'm using on my website on level finished. So again, if this was actually my image and I took it over copy in my home or one of my clients comb, I can actually reach out to this website, go on a contact page and just say, Hey, I've noticed you guys using one of my images on your website. And then I will copy the URL for reference. And I'll just simply awesome, So credit me as a source for this image. And if it doesn't do that, can they Ripley's and move the image off the website as it is my image and I have full ownership over that. So as you can see, you actually go over to Google and get tons and tons of different websites will use in the image on there. So it's actually a really good link burden method. And to get tons of links for your website, just do bear in mind for this to work. You need to have unique images that are popular. All you need to be posted and tons of info, graphics and charts just give information about stuff within your industry. So that is it for strategy Nian. I'll see you in the next video for strategy Number ten. 49. Link Building Strategy 08 - Relevant Blog commenting: Strategy Number 8, relevant blog comments in for this strategy to work, what you need to do is find relevant blogs, indoor industry that have blog which allow you to comment on them. So the key here is allowing you to comment on them. So these links in general, they aren't the most authoritative. However, they do help you diversify your backlink profile and they do help push more relevancy to your website, which is a super important thing, as we discussed multiple times already. So let's head over to Google now, and I'll show you exactly how we can find these blocks. So as you can see, I'm over on Google. And for the example of this lingual and strategy, I'm going to use my actual website. So clicks lies, which is an SEO agency, I thought would be good to use my website as an example. Now a lot of us taking this course will actually want to start your own SEO agencies. So showing your strategy from an SEO perspective would be really helpful. So let's go over to Google. So you simply just want to type in best SEO blogs. However, if you're targeting different industry such as music, you might want to take SEO and put best music blogs, best pet dogs, best health blogs, best fitness blogs, and so on and so on. So I don't know for best SEO blogs and then click search. And as you can see, Google has returned tons. A result was to me all to do with SEO blogs in position 1, we actually have AAAH refs, 29 awesome SEO blogs to follow. So I'm not going to look at this one as already done the work for me instead of me find in 2009 blogs manually scrolling down. This is actually a summary and a roundup of 2009 awesome SEO blogs. So let's have a look at this in a bit more detail. 29 also an SEO blogs to follow. Let's scroll down and see the list. So you've got number 1 back lingo. We have number 2, HFS, which I'm going to ignore that one as already on AAAH refs. And then we have Mars. Mars. And in position 4 we have another website called Search Engine Watch. So let's look at these two websites. Let's go over to Mars. And we had this article right here, marketing in times of uncertainty. Let's have a look at that one and see if there's an option to add a comment. So let's scroll down to the bottom because normally the comment section is at the bottom of the articles. And as you can see, there's tons of comments on this blog, which means that we can also add a comment as well. So as you can see at a comment and give that a click, and it gives us the option to add a comment on this blog. Do bear in mind when you add a comment. You don't just want to say anything to get a link back to your site, you want to at least comment on what the article is about. So this article is about marketing in times of uncertainty. So finally, a l