The Ultimate Guide to Manufacturing Embroidered Apparel for Clothing Brands | Yaswanth Nukasani | Skillshare

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The Ultimate Guide to Manufacturing Embroidered Apparel for Clothing Brands

teacher avatar Yaswanth Nukasani, Founder & CEO of

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (34m)
    • 1. Intro to Embroidery

    • 2. Pros and Cons

    • 3. Why You Shouldn't DIY

    • 4. 5 Parts to Your First Embroidery Order

    • 5. What Art Works Well

    • 6. Digital vs Digitized Art

    • 7. How to Get Art Digitized

    • 8. Stitch Count

    • 9. Stock vs Custom Threads

    • 10. Backing Paper

    • 11. Embroidery

    • 12. Thank You

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About This Class

Manufacturing Your Clothing Brand: Understanding Embroidery

Embroidery is the craft of decorating fabric or other materials using a needle to apply thread or yarn. Embroidery may also incorporate other materials such as pearls, beads, quills, and sequins.

i. What is Embroidery
ii. How Embroidery Works
iii. The Pros of Embroidery
iv. The Cons of Embroidery
v. Why You Probably Shouldn't DIY Embroidery
vi. Getting Your First Merch Drop Embroidered
vii. Art
viii. Digitization
ix. Stitch Count
x. Location
xi. Threads
xii. Getting Art Made
xiii. Digital Art vs. Digitized Art
xiv. How to Get Art Digitized
xv. Stitch Count
xvi. Stock vs Custom Threads
xvii. Backing Paper
xviii. What Art Works well With Embroidery
xix. Blank Garments to Embroider
xx. Understanding Pricing
xxi. How to Get Best Pricing Advise
xxii. Focus to Save on Garment Cost
xxiii. Finding Decoration Vendors
xxiv. Different Type of Embroidery Vendors
xxv. Thank You

Meet Your Teacher

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Yaswanth Nukasani

Founder & CEO of


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1. Intro to Embroidery: Alright, guys. So welcome to this course on what is embroidery, how it works and how being a clothing brand owner to something that you might want to consider into and learn more about. So you can create some really good looking peril and clothes and things like that. So, as you can see right here, there's a couple of pictures that I've listed. These are all embroidered. They look amazing. And the nice thing with embroidery is that you can create some very fine and like higher and looking things. And but the thing is, you have to know, um, how to get things embroidered for a good price. How to get things toe look great when they're embroidered. But that's what we're gonna cover in this course. The first thing I want to explain to you is how embroidery works. So to create something like this that you see these words, these letters, um, basically a machine which you can see here that on the right hand side that they're embroidering the Mickey Mouse logo. And it's these stitches of thread which goes in and out through using an embroider machine and the needle. It's just a quick It's like it happens very quickly, and what it is is basically you're stitching out the design based on the graphic and artwork that you came up with. All of these were created on the computer and they were digitized, which we're gonna cover later on and then turned into art. And what you see here is a embroidery machine that these you can see right here. This is the hat and these air all the little different, like threads, which are, uh, excuse me, which are being stitched out here. Um, and the needle just goes up and down, up and down and up and down, and it picks up different thread colors. And it uses is you can see here like this is what is being embroidered. And this right here is what the machine is printing out. So in this course, I'm going to show you a couple of things I'm going to show you. Um, you know how it works. How to get designs made, how to get your artwork digitized, which is super super important. Um, and then basically the pricing component Where to get these, Where to get your own apparel embroidered on all the things in between. So stay tuned. I thought, Think this is going to be something that's really gonna help you understand embroidery better. 2. Pros and Cons: Alright, guys. So welcome to this section of the course were at pros and cons or embroidery. So some of you might have questions. What are the advantages and disadvantages if you're making apparel? There is about three. I would say 3 to 4 Main won a main manufacturing option. You can scream, parent. You can, um you can embroider. You can do dye sublimation. You can do, cut and sew. Um, but the main to that you're going to see unless you're like, you know, launching out a full scale brand where you're picking out the fabrics. You're designing your own cuts and you're doing all that other stuff screen printing an embroidery? Pretty much so. The thing with screen printing that's great is that, unlike, um, not like screen printing embroidery, it has low minimums, so you can actually create like one piece of clothing. Not that you would want to, but the nice thing is, you can experiment more with embroidery, and it's easily customizable, so you don't have to pay too much for things like set up fees. And, you know, also, unlike screen printing embroidery, it allows you the number of colors that are in your designs. It doesn't not matter. It does not increase the price of screen printing. The more color you have, the more expensive it is. And also, if you're more of like a minimalistic brand or you like to do smaller graphics, it'll cost you less. And the thing is, it's effective for runs like of any size, like the more you can go, you know, higher quantity or lower quantity. It's effective it sufficient, Um, and also the nice thing, you know, besides just reading off the slide here is I feel like embroidery also has a higher perceived value. I feel like, you know, when we see something that's improved, embroider, we perceive it as a higher value, and it just looks nicer. It's cleaner. It's classy. Um, so I I really do like embroidery. For those reasons on the flip side, another thing that, um, might not be the best for embroidery is that you can't get exact colors, meaning that, like you can you have to order red colors specifically, so I give your extremely particular on like a super type, like a shade of gray or a shade of green or blue. Sometimes you might not be able to find that thread that exact color thread, but you know you will be able to get very close. They still have tons of different types of red colors. Um, and the thing is, also is like, if you're trying to do like photographic images or it's not possible to do like, radiance and like shades and stuff So this is more for, like, Leinart and things like that, but overall the advantages, I think, outweigh the dissident. 3. Why You Shouldn't DIY: So one quick thing that I want to cover before we move on to the next slide is why you shouldn't d i y embroidery? Why I don't recommend you. Go and buy your own embroidery machine and try to embroider things yourself. You totally can. The machine costs like I think it starts at, like seven or eight grand for beginner beginner machine. The reason I don't recommend it is I've seen, um, people who like the embroider for our company. It takes a lot of skill and you have to be trained in it, and you have to be pretty good at it. But with that said, I just don't recommend it if you're if you're passionate about embroidery and you think that's your thing, go ahead. But what I can tell you, though, is that it is expensive. It's probably just better for you to outsource it to someone who's been doing it for years and focus on marketing your clothing brand 4. 5 Parts to Your First Embroidery Order: So while getting your first merch drop, So you want these air the five steps that you're going to need to go through that we're going to cover in this course on what it's gonna take for you to get your first successful , Um, uh, you know, clothing drop embroidered. Um, sure. Or whatever it is that you want to put out. First thing is art, we're gonna talk about the different types of art, the digitization. What even is that? And why is it so important for embroidery? And the third thing is stitch count. Well, how that affects pricing location, like, you know where on the garment you can get it printed. And the last one eyes threads. What kind of threads? And we're gonna talk about a bunch of a couple of different things. And I think by the end of this course, you're gonna be able to know where to go to get embroidery work done for the best prices, how it all works and some pitfalls for you to avoid. And also some shortcuts and hack. So, you know, uh, which you know where to go to get the best price. Saying what kind of designs to you what not to do. Um, And with that, we're gonna hop into digitized art. And that's gonna be the next video, So hang in there. 5. What Art Works Well: So I think by now you might have gotten a better idea on what type of art works well with embroidery and what doesn't. But just I wanted to you, like, reinforce the idea, though. The thing is, if you're trying to get, like, a photograph embroider, that's gonna be very hard. Um, mainly I just because just think about it's literally They're trying to recreate this image by using reds. That's gonna be pretty hard. So what usually works well with embroidery is, um is like cartoons. Leinart graphics, words text, um, and you can see like this is kind of like a, uh, you know, it's a digital art, you know, That's cartoons. Text works well, like typography. So getting the Sharpie logo, uh, embroidered would work well, but, you know, getting ah, picture, that's you can see what didn't work. Well, keeping it simple. Not all designs work well with embroidery, you know, and what I've noticed is also it comes down to the digitization quality, but keep this in mind, work with your digitize er and know what kinds of Ah, uh what kinds of images work well with them? Reuter universes. What? Don't 6. Digital vs Digitized Art: so digital art versus digitized art. So the first thing is in embroidery and things like that. You need to understand the difference between digital art and digitize start. So the main difference is on the left. Here, would says, Digital, you're seeing like an image. It's like a cartoon that you see on the computer. It might be something that someone created in, like photo shop or paint, and this is like a digital rendering, often image. But the thing is, as you saw earlier, um, the machine that cannot read you cannot just send the digital artwork to the machine so often. What a screen. What an embroidery person asks you for is a digitized artwork or the charge report. It's like 35 bucks, and the what it does is it converts the image that's digital into something that the machine can read. So on the right hand side, you see that you can see like a little stitching. But basically it took all these little this whole drawing, and it converted it into something that the machine will put out. It'll create. So that's your digitized artwork, and basically it's a file on, and it needs to be done by someone. It's usually done by a software in a person. I'm gonna show you how to get that digitized. But basically it's done by a software in a person where they create bio, which the machine can read. Basically, it's kind of like an instruction file for the machine to read and gives it the inputs on what type of art. It without getting too complicated the type of files for digitised files that when you place your order and you send your artist the image that you're looking to get digitized, they're gonna send you back like a DST file. PDF work order pile. So the person was actually operating the machine can understand what it is that they're trying to create. It will give them the instruction. And the last thing is, of course, just a PNG of your artwork. So the DST file is the main important one here because that's gonna, um, create like, you know how it's supposed to look. So, like I said here on the last slide, the PDF work order file looks something like this. Eso the work order file on the right hand side shows you how many colors are in the design . How many color changes and, um, the number of stitches. So there's 11,000 stitches in here to create this design. It also goes to show, like in your artwork, what kind of colors was you? So it kind of pairs up like the thread colors to the design that's in your artwork. This is something that's going to be used or your embroidery person, whether it be us or someone else. They're gonna use it to basically come up and match like the design, like, for example, like this was in your artwork. But now they said, use light green 26 baby blues 17. And these air all different little colors. So now with that, we're gonna cover how to get our digitised in the next video. 7. How to Get Art Digitized: All right. So let's say that you do have your artwork ready. You have the image. You have the media bio or Adobe or Photoshopped, whatever it is, let's say you have it ready. And now you're thinking, OK, I'll have this ready. How do I go ahead and get this art vector rised or, I mean digitized when it comes to screen printing. So one answer or one word driver. So on, fiber, I found that I had a bunch of artwork been digitized on fiber, and basically all you have to do is go on. F i b e r dot com. Um, and you just type in embroidery digitizing, and you're gonna find people, um, that are great advertising. And they're selling their services for them to digitize your artwork, and you can click on a seller and message them and send them the artwork. And I think for five or 10 bucks or something like that, they're going to basically turn your digital file into digitized artwork. So it's like 5 10 bucks. And there's also people on Google. If you type in like art Ah, digitization or something, or embroidery. Digitization will do it. It's usually like 30 bucks or something, but I found that fiber great value for the price and it gets the job done. 8. Stitch Count: the stitch count, right? You're probably wondering what a stitch count, though, as we have seen earlier in the pdf bio on the top, where says how many stitches it is? The stitch count is basically how many times the needle goes up and down through the garment. And it's how many stitches literally, um, that it's going it takes to create that artwork in that size. One thing about stitch, count and embroidery locations and stitch count is would drive the price though the number of locations. So if you just do in one location, that's great. But if you're doing multiple locations, it's a separate charge for each location. So for stitch count, what you want to keep in mind is that about one solid square inch of embroidery is about 2000 stitches. And it depends on the pricing that you, um, that you have or, you know, the company that you work with for pricing. For us, it's usually, um, you know, so like anything. Ah, 10,000 stitches is a lot. It's not. It's not crazy. Most like there's been artwork that's like 15 20,000 stitches. But most artwork that we see that is that's minimal, Like something around, like, you know, in the left chest or something. Um, what's a company? Word or logo? It's usually about 5 to 6000 stitches. So you want to keep in mind that one square solid square inch of embroidery is about 2000 stitches? So, you know, um, the stitches, the more it is, the more expensive it is. And you're pricing goes up. So, you know, the design that you saw was you know how the you see it was an eight inch design, which is huge for embroidery. But thing is, most of it wasn't build. They were using the garment color to show through instead of doing the actual stitches for the design. So you once you get your artwork digitized and you know how big you want it, you will know how many How much How many stitches is it? And that's usually, ah, what determines this stitch count. So, like I was saying one inch that you can see right here, So if you were to get all of this embroidered would be 2000 and you know you can go this way if you want something like that or this way, though, it's just a balance on figuring out how big of a design or how small it is that you want. So that pretty much wraps it up about the like stitch count. You just need to get the are digitized. And once you've done that, um, you know, you just need to, uh, get quotes for the for the order form that you have, then you'll know how much it's gonna cost you. 9. Stock vs Custom Threads: So if you watch the screen printing course, you know something about stock and custom. The stock threads is, as I've told you, like there's so many different colors out there. It's hard for an embroidery company or someone took hold all those colors. I keep all the threads in hand. They they're not gonna have, ah, meaning for super particular. If you're like I want this exact shade of white that's on these beads, it might not be. Might be hard. It might, because there's like hundreds of different shades of blue, yellow, red. So what they might have to do is they might have to special order it. So when the special order, they're going to charge you for it because they have to by that name, it might never use it again. So it depends. Some people will just order it for you without an extra charge, but you want to ask them if they have, like a color chart of their in house thread colors. And as I was explaining earlier, you can see how there's so many different colors like I mean, this pretty much all looks like pink, but you know how there's different types of pink, though you want to ask them for a color chart if they have one on and you want to stick to stock colors, and most likely they'll have the color you want. But again, that's what makes embroidery cool. You can, um, you know, you can really change a pure design by picking the right colors and, um, but again, you know, the custom threads do get expensive, so play around with it, get the color charts, and you can see all the different colors that you have. 10. Backing Paper: the backing paper. So one years getting your word digitized right on the back of the inside of the shirt. Every in border, every embroidery needs something to stick to. The threads need something to latch on to, and they're not latching onto the garment. They use something called a backing paper or stabilizer, and it's very important and that what that is is basically it's like a sheet of paper. It's a special type of paper that you know that the embroidery company usually puts in. And then when they're stitching it, they're stitching threads into the backing paper and out again, and they're doing that over and over and over again. The most important thing is it's It's toe have a good quality stable either in backing paper and usually this is pretty much standard, like your embroider people know what it is. Hopefully, um, and the one that I like to use because, um, when you use paper is, it's literally a piece of paper, so it might create like a shape around it, and again, it gets better over time as you wash. And this is standard with almost all types of embroidery. Um, and the thing I like to use is tearaway. There's water soluble, which means I think it disappears as once it's exposed to water or there's cut away, which means that there literally taking a piece of paper and cutting around it. Carraway is nice because it's a much more cleaner rip and you know you can Ah, the shape is not as is noticeable, so definitely backing paper. You can ask what kind of backing paper that they used. Do they use cut away or tearaway? I like tear away. I mean, we've used cut away before there. It's not bad, Um, but you know, there's something that you should be familiar with because, you know, sometimes people see embroidery like on the outside, but then they don't know on the inside that there's a backing and it's not big. It's just something that the design attach is 11. Embroidery: so embroidery embroidery is stitching. So it's basically if you have a hat or if you have ah, hoody or shirt or anything that has been stitched. So it's basically thread which foot comes together, which creates this design. So this hat that you guys can see right here is embroidered, and I will show you, and you're going to see what an embroidery machine looks like. Nesic next. So this totally right year, it's embroidered in the middle. It's a Coca Cola hoody, which they did. I think this was that pack sun and they screen printed on the left sleeve and they embroidered the middle and you can see right here someone embroidery work this T shirt, which is pixelated, but you know you can embroider and champion is very well known for embroidering like the left, you know, left sleeve of their T shirts and embroider hats. There's tons that you can do, and as you can see right here, this is what an embroidery machine is. It's all these needles that go in with stitches, and they go thousands of times, usually to create this design. And I really like embroidery. Embroidery is kind of one of those things. It just has a higher perceived value. In my opinion, they just look nicer. They look more posh or more luxurious. So it just elevates that look for your brand, depending for going streetwear the street where out this indefinitely be helpful for you. I find that it's more unique rather than a typical screen printed design. But again, what? That said Not every design is made for embroidery. Like if you have a huge design, you can embroider that, Um, I guess you can, but it would just be insanely expensive. Andi would be insanely heavy on the government. And while you're getting your things embroidered, how it works is the stitching. Um, this right here is what you call a backing paper. So this backing paper is on the inside of your clothing. Or if you look at any hat or any shirt that you have, which is embroidered, you're going to see this thing called backing paper. And that is what this the thread holds onto. So this thing is a success. So you're looking at the inside of the government right now and what this needle does, It goes in all the way through the apparel. It comes back out like this like, you know, like So it goes in like this and it comes back out, and it does that so many different times, and it's programmed to do that, and that's a whole different business in itself. But again, this is how most hats and most uniforms are made. This also can produce some very cool work. I really like embroidery, and with embroidery it's much simpler, which is also why it's one of my favorite. So if you look at the stuff, see hoody right here, you can see that it's a cool color Cool thread, um, color. And they printed it right in the middle. I mean, these embroidered it right in the middle. And the three things which is going to affect your price for embroidery is your thread count, number of locations and the digitization. So, digitization, let's start there. So let's see that you have the stuff, see logo, or if you've seen it in real life stuff, see, to get them to embroider it like this. They have to go through this process of digitization, and you can get this done on fiber as well for five bucks. But again, if you go to your embroidery person will probably charge you 50 bucks or 40 bucks depending on who you go to. Um, you can just go on fibers on them, your designed they'll digitize it for you. All you need to tell them is what color thread. I mean, that doesn't even really matter. But you can say like, Hey, this is the color of the garment. It's for a hoody. I wanted to be this much length and this much with and they can help you with that. Yeah, Andi, Also, it's like, usually a flat fee. It's like five bucks if you want fiber. And but then the two main variables is the thread count, and you're gonna find out how many. Remember how we covered here like the number of times it goes. It does that so usually you know something simple. Embroidery is like 4000 stitches, and you're This is probably around 8 to 9000 stitches, based on just the amount of time I've been in this, um, you know, So if you want to get something like this done, you know is not gonna be that expensive um and you can find out how much how much what your thread count is by getting it digitized, your digitize er will usually tell that. And even if you reach out to us, would love to help you with that and then the number of locations. So for you to embroider something here and then another place, that's a whole separate thing. So understanding that number of locations, both friend burglary and both for screen printing is of, um, you know, it's it's important. So and then also another thing, guys, one thing, if you have noticed, is embroidery does not have set up charges. So embroidery is like you're not gonna get charged for every color. You can go nuts with the colors. I mean, if that if your design allows right, if you could go nuts with the colors and they're not gonna be like, oh, you pepped 5 10 colors on here, we're gonna charge you for everything. What? That said it might affect your stitch count or your thread count. Um, but, you know, that is pretty much embroidery variable, super simple. So next, how do we calculate the embroidery price? So, you know, now, that you have a good understanding of embroidery. You know, embroidery works on the basis of not by color but by again, like the stitch count. So what you need to do is you need to take get your, um, file is digitized, and then you need to just tell you embroider. Here's my call dot DST, and the more the stitch count it is, that's how much it's gonna cost you. Simple. It's just there's no set up. There's no nothing else beside, like shipping in taxes. The formula is simple. The formula is what is the embroidered like? What's the embroidery cost per piece? That's it. And whoever is doing your embroidery can tell you that. So now how we had screen printing hacks. Let's talk about embroidery, pricing hacks. So for you to save money on your embroidery, what you want to do is reduce the size of your design because the size of your design effects how many stitches, Um, or better known as thread count goes in, you know, And as you work with your digitize er, it's good to have an idea. Take a ruler out, cut a piece of paper and be like This is how big I want my design and you know, So since it doesn't cost you anything for extra colors get creative. You know, just squeeze the orange, you know, take take advantage that you can make your designs pop with more color without having to pay for it. Also, this is the major key. Get your design digitized for $5 on fiber so that you don't have to get charged. You know, don't pay 50 bucks when you can get something done for five and also the same thing. The rule of wholesale by more safe more so try to order in bulk quantities depending if your budget allows and if you have demand. So now that you have a good understanding of how toe like you know what is screen printing , what is embroidery? The basics. Let's show you how you confined good printers and embroidery people. So let's see that you are in Los Angeles, California. Okay. Screen printer Los Angeles. So right here I just typed in the screen printer and most green printing place should have embroidery, um, like to offer, but you can see right here you can go. You just go on Google and you type in screen printer Los Angeles. You can squirrel through, see who has reviews, who doesn't and what I like to do. Guys, One thing again, this is another gold nugget is call around. Don't just call three people and call it a day Because what you're gonna get from calling people is not only you're gonna have a more confidence in the price that you're getting. You're gonna have confidence in. Um, you're gonna have confidence in the amount of information which you learn, because the more people you talk to get them to answer your questions, right. If you have any questions about clothing lines, tell them Hey, I'm thinking about starting a clothing line. How would you go about it? And most, it depends on the screen printing company that you work with. You know, um, most most. I mean, depending on who you call, they might be friendly and help you out. But you know what I do right here? Very basic. First I call him and you can usually tell how professional a company is, um, based on their like website, definitely go down and visit them if possible, unless they are a very credible company where you can just order from them or talk to them on the phone. Um, you know, you can see there Google reviews here, go to their Let's just check out their website really quick. And Yeah, there you go. So you can squirrel through their website. See, um, some people even have the ability to design online. Um, you know, so there's many many, um, screen printers, usually from where you are on. Also, if you think that you would like to work with me and on starting your clothing line, you can, of course, go to merchant dot com. This is our company, and we can help you start your own clothing line. Um, you know, this is some of our work. As you're seeing on your screen. You can watch the trailer read about, you know, there's even some resource is on the website. Um, you know about us, the catalogue. And when you're ready, just click on the order, and you're not gonna pay for anything here. This is kind of like a free consultations. If you want to get me on the phone or one of our associates, you can fill out Ah, what you're looking to do, you know, and let us know. And yet right here this is one of our clothing lines that we worked with off beat central hype. Um, but guys, that is pretty much on how you confined screen printers and embroidery people. It's super simple, you know, call around. If I can help you with that, I would love to, um, now, you know, like I said, So that is our beautiful logo on, and I've kind of already going over this part. So this is our information on the screen. Www dot merchant dot com There's a phone number email. If you want to shoot us an email, me or one of our team members will get back to you, but that pretty much wraps up on the screen printing and embroidery part. So next we're gonna go into sourcing your blanks. 12. Thank You: Alright guys. So that is pretty much it. Um You know, I wish you all the best in starting your Etsy shop. And I just wanted to leave you guys with a few ways for you to connect with me. If that's something you want to let me know what you thought This is my INSTAGRAM account. It is Yas want New Cassani. I know that it's hard to bell, but it's why a SW and th and then my last name. New Cassani. Um and you can find me on instagram shoot me a message and I do put out a lot of content on other platforms like YouTube at youtube dot com slash mindset of abundance. I know that you are all is different, but yeah, you can find me up at, um my instead of abundance or searching my name on YouTube. I share a bunch of different things like health and well for young people and whoever really wants to take charge of their life and, um, all different things I'm doing, Andi, Hopefully I'll continue to keep making skill share courses. I'm having a lot of fun doing it, Um, and also the last way is the podcast is were also on Spotify iTunes. You know, if you want to listen to podcast, give us a listen Let me know what you think you know The best way to connect with me is instagram or Twitter at why New Cassani my last name or, you know, feel free to leave a comment on this show notes. And hopefully I did a great job. I really hope this is useful. And I hope I wish you guys all the best. And I hope that you really take action on def. You have any questions at all? I'm more than happy to help. Um, you know, I'll leave my contact info in the course description. But one more ask from you guys is if you found this useful and, you know, coming from a place of abundance, if you guys want to leave a review, I'd really appreciate it. Um, I know a lot of people hopefully will find this useful, and hopefully this changes someone's life. So with that Ah, thank you for giving me the privilege to share with you what I know about the etc. Game. Um he's out