The Ultimate Facebook Ads Marketing Blueprint | Juan Galvan | Skillshare

The Ultimate Facebook Ads Marketing Blueprint

Juan Galvan, Digital Entrepreneur | Marketer | Vision

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23 Lessons (3h 31m) View My Notes
    • 1. Facebook Ads Marketing Overview

      5:35
    • 2. What is The Facebook Pixel?

      1:53
    • 3. How To Use The Facebook Pixel

      15:24
    • 4. How To Install The Facebook Pixel on Your Website

      18:39
    • 5. Facebook Ads Campaign Hierarchy

      2:02
    • 6. Facebook Ads Campaign Objectives

      1:40
    • 7. Facebook Audiences Insight Tool

      2:26
    • 8. Facebook Audiences Micro Split Testing

      24:55
    • 9. Facebook Audiences Walkthrough

      18:42
    • 10. Secret Hack To Unlock More Detailed Targeting

      5:48
    • 11. Advanced Facebook Targeting Strategy

      11:45
    • 12. How To Create Facebook Retargeting Campaigns

      18:42
    • 13. How To Find Winning Facebook Ads

      6:38
    • 14. How To Spy on Competitors Facebook Ads

      17:06
    • 15. Get Access To Competitors Facebook Ads

      3:02
    • 16. How To Create Facebook Ads

      10:22
    • 17. How To Create Carousel Facebook Ads

      3:48
    • 18. How To Create Single Image Facebook Ads

      2:28
    • 19. How To Create Facebook Lead Ads

      7:03
    • 20. Facebook Ads Placement and Targeting

      7:03
    • 21. Facebook Campaign Level Optimization

      10:30
    • 22. How To Scale Facebook Ads

      8:09
    • 23. Facebook Ads for E-commerce

      7:42

About This Class

Discover exactly how to set up simple Facebook ads campaigns that generate customers on demand!

If you literally sell anything online or offline this course is for you! That is because you need leads to make sales, and you need targeted traffic to obtain customers. We all know this, but the problem is that until now learning how to do paid traffic was extremely difficult, costly, and frustrating!

That is where The Ultimate Facebook Ads Marketing Blueprint literally saves the day! Armed with the knowledge found in this simple to follow course you will be able to create and drive traffic on demand! This is traffic you control. If you control the traffic, you control the future of your business.

Affiliate marketers, ecommerce store owners, digital marketers, infopreneurs, solopreneurs, offline marketers, and more! No matter what your business model is, and no matter what your niche is, The Ultimate Facebook Ads Marketing Blueprint is going to help you succeed!

Transcripts

1. Facebook Ads Marketing Overview: Hey, one here and in this video, I'm gonna walk you through the complete Facebook ads. Step by step, blueprint where I'm gonna walk you from a disease. Faras How to create a campaign. How to create an ad. What exactly is the pixel and how do you create different custom audiences? Everything that you need to know to get started running, successful Facebook. And so this jump right into this year, we have the Facebook ads overview. Now I want you to think about Facebook ads just like a digital billboard. Think about you driving down the streets and seeing maybe an attorney or a real estate agent. Right? That specific billboard is getting seen by everybody and anybody at any given time. Now that type of advertising is very costly, and it's not very targeted. One of the greatest things about Facebook ads here is that we're gonna have a digital billboard and Onley have be shown to specific individuals that are our target market. Right? Are specific target audience so that our average hiding dollars are actually going that much further now with Facebook ads will be going to do is we get a create specific offers and we decide where and who we show these ads to now. Facebook ads were great because we interrupt people scrolling through their newsfeed, and then we get them emotionally involved with their product or service. Just think about it. Somebody is searching through Google or is searching through a specific platform, right? They already know what they want. They're really looking for a particular product or service. And so oftentimes these folks are looking for the best possible price. But with Facebook ads, it's a bit different, right? We get it, Ty Ah, lot of emotion. We got to get people to take action on the products and services on whatever offers that we have based on emotion and get them to be really involved and connect with our actual ad. Okay, so the Facebook pics. So this is one of the biggest things that I see. A lot of people have questions around, but pixel really allows us to track every single aspect of our campaign. So just think about if we want to track lease, we want to track website purchases. Viewed content as faras. Did somebody actually land on our ad that somebody land on our landing page, right? We want to be able to track all of that to see how our ads air working so that we can continue to optimize and adjust so that we're getting the highest return on investment. So then once we're able to really track all these different actions, right leads individuals that actually taking specific actions, we then get that data and then we're able to create custom audiences. And really, what this is is is it allows us to target people who have visited specific pages and may not have taken a specific action. So let's say we had somebody that landed on a specific landing page to our ad and they didn't submit their information. Maybe they got busy. They got distracted, whatever it may be, were able to take those individuals that landed on that page there and did not take a specific action, were able to target those with another ad and let them know, Hey, I noticed that you I landed on X Y z page or you clicked on our ad. But for whatever reason, you do not taken action. Oh, hey, Just wanted to give you another opportunity, just in case you wanted to take advantage of whatever offer that you may have or whatever product or service that you're looking to promote. Okay, so we can also create custom audiences based on ah, current customer base. And so just think about if you have a set of emails you've collected for your business. Or maybe you have emails that you have gathered through any other types of marketing that you've done. You're able to really get a custom audience created for this so that Facebook can create people that look like these individuals and then be able to target those folks because they may be good opportunities for you to actually turn these people into actual paying customers. So being able to have an email list of your typical current customers or ideal kind of clients customers is fantastic because it allows you to have Facebook to all the heavy lifting for you, where you're saying, Hey, Facebook, I want you to find me people that are similar to these individuals, right and then be able to create that audience so you can target those individuals as well . Now, audience insights is a particular tool that allows us to learn about audiences on Facebook . So let's say you wanted to learn about people in a specific demographic, maybe their location, whatever kind of activity they have their purchases. Education, Right. So let me give you an example with this. Let's say you wanted to find people that for into weight loss into, like, this is bodybuilding, right? You would be able to go onto the audience insights, and we're gonna walk through an example here shortly. And so you would type in bodybuilding com and then you would be able to see Okay, how many people is far? It is male or female, like valuable, not calm. What's their demographic? What's their age? How many other pages did they like that they have in common? Right? So it's really about discovering different audiences and finding out what type of people would make the most sense to target for my specific offers. 2. What is The Facebook Pixel?: So let's talk about the Facebook pixel. What exactly is the Facebook pig? So now is a unique piece of code that is connected to a specific ad account, and it tracks conversions from ads, optimized ads based on collected data Bill target audiences. This is really what is going to give you all of the data about your specific audience and how you're able to track it in a very precise way. So just think about people who have gone to your website. They have already made a purchase or that people that have come to your website and maybe landed on your purchase page write the check out page but didn't actually purchase right. We get to collect a set of individuals that landed on that specific check out page but didn't buy. So now we know that we can run an ad to these individuals that says, Hey, I noticed that he landed on this check out page to buy X product, and you didn't finish your purchase. Hey, we're giving you an additional 10% off, so it provides them with an additional incentive to make a purchase, and you get to know which individuals actually took a specific action and which didn't so that you can target those individuals that didn't buy that they didn't take that action. You want accordingly, right? Target those individuals accordingly. Now, one of the other great things about the pick so is that you're able to create a lookalike audience. So let's say that you had a certain set of number of individuals that actually purchased products from your website that you had an e karma store and they bought a certain gadget, a certain gizmo here. Then they want to go to Facebook and say, Okay, these people bought products from my website. I want you to go out and find me a good number of individuals that are very likely and more prone to become actual pain customers as well. 3. How To Use The Facebook Pixel: So how do we use the Facebook pics? So now the common Facebook pics of events are listed here. There's a few more, but these are going to be what are youse? A majority of the time, and this is simply, ah, copy and paste type of standard event. And these are actual actions that people take on a specific page that you contract so view content. Here we have somebody lands on a specific page. It just lands on your right. There's no actually being taken that just landed on the page. So add the car. These are people who are shopping on your website, and they add a specific product to their card, but they don't check out. Add to wish list. Now this is something where you have an e commerce store. Somebody's browsing through the products. Maybe they don't add it to their court. They're not ready to buy it, but it's something of interested in him, so they put it in their wish list for later, for down the road. To be able to make that purchase and then initiate check out. This is when somebody starts to check out process to buy something from your site, right? It lets you know. Okay, somebody is ready to buy and then add payment info. This is where somebody enters a payment information on your website. So you're really If you think about this, you're really able to track so many different actions that people are taking on your website, so you can get so much data as far as to what are people doing? Where are the gaps? The problem areas that you can really figure out and then be able to have the right type of data to be able to come in. And it just in modifying on your website, your actions. So to get people to actually start making purchases So we have the make purchase. So this is somebody who actually comes onto your website and actually purchases of product and then a lead. So someone signs up for a specific offer and submits their contact information. Now I'm involved in the digital marketing space myself. So something that I track quite a bit is Leeds, where people have taking a specific action as faras some sort of offer that I have some sort of e book, some sort of maybe consultation where I have people submit their information, schedule a call so they can get contacted, right? And then we have complete registration. So this is for when you're doing a webinar you can track how many people are actually signing up to your webinar. So how to create the pig? So here. Now, this is very, very simple here, essentially where you would go and I have some images here as you would go into the events manager in your business manager and you would go into the pixels and you would go into created pixel and then you would name the pixel. So whatever business you have, whatever fan page that pixels connected to you want to make sure that you are naming it accordingly, so that you're doing the right kind of tracking there. So how do you install the pixel here? We can see. All you really need to do is go to copy and paste and you're adding the picks, a quote in the header part of your website. So if you have a wordpress site here, you're going to be adding in the headers and then if you have a click funnel site, you're going to be adding that in the header tracking and then if you want to confirm the pixel is installed correctly, I recommend that you download the Facebook pics. So, helper, now it's a chrome. Add on, you can add for free and what it does, it essentially shows you if the pixel has installed correctly and it shows you what type of action you have set up for that specific page, right? Whatever kind of standard event you have. And so let's say you wanted to track people that actually became a lead. So you want to track everybody who actually landed on the landing page, submitted their information and then got taken to a thank you page where you know that their lead now. So what you would do is you were not only add the code to that specific page as faras the pixel, but you would add the standard events which would be the lead so that now everybody who lands on the thank you page of your funnel right is now consider lead because the only way that they can get there is after they submit their information from your landing pig trying . So then that individual isn't considered lead and how you're able to track those individuals now for a website purchase, right? This is pretty much the same thing where you would have a particular product page, that they would be able to select the product and then on the check out page and when they actually purchased right. That's where you would have a make a purchase, actual standard event so that you know, people who actually landed on that actual last page there from your product. They made a purchase, right? Same thing for somebody who adds the cart. If somebody add the product cart we want to be would attract at accordingly as well. So basically, the whole point of the standard events here is to track individual specific actions, right, because with the pig so alone, you're collecting data. You're collecting all these types of actions, and people are doing their landing here. They're clicking this over there. But the main data that we want to gather really is centered around specific actions that people do or do not take on certain pages. And that's what's gonna give us the ability to really track our marketing track. Our advertising dollars in making sure that they're being well spent. All right, So let's talk about custom audiences now. There's typically three different ways that you're going to be able to create custom audiences. Now this is, firstly by a customer file. Okay, this is going to be that said, you have a list of customers that you crying over you have through some sort of email list . Or maybe you just have a list of prospects that you're looking a target through some sort of prospecting or email list that you have. So this is going to be a great way for you to be able to create a cost Ahmadi's of these individuals that then you can go ahead and run ads, too. Now the website traffic. This is where you're able to create an audience of people that have actually engaged with your website, so some sort of action that they've taken they've not taken were able to create a specific audience of these types of individuals that have engaged with your website. And then we have engagement that these are people that have engaged with your ads with your Facebook business page. They clicked on any type of call to action. They've sent you a message. Anything really centered around your Facebook business PAGE profile. So the customer file audience. This isn't like I mentioned where you get it created a list based off people's individual email. So basically the steps that you would take to create this is you would go to creative Facebook custom audience. You would select the customer final option, and then you will select a customer file or import contacts. Typically, what you wanna have is at least the name, the email and the phone number. And that should be able to give Facebook enough data to go out and create a custom audience based off of these individuals, and then simply give it a name and you have your customer file audience now the website Traffic audience. This is essentially where you get to target individuals that have taken specific actions on your pages right on your website, but may not have taken a specific desired action. Do you want them to take? So let's say individuals that landed on the landing page, but they did not submit their information right? So you want to create a retargeting campaign for those individuals and let's that you wanted to be where I want to target. The people that landed on the landing page did not submit their information, and I want this to go back 15 20 days previous, right? So when the target people who did not submit their information up to 20 days ago right, because you want to make sure that you're not going too far back because if somebody hasn't taken the action and taking your offer, But then I would say 20 days, 30 days, maybe at the most that they're most likely not going to be, ah, particular prospect or customer for you, because at that point they have turned into a cold lead. So basically, our main objective here is to be able to target individuals that we see are potential prospects, right, but maybe needs to see your product or service or add one more time. And they need to be able to get taken to that additional step where maybe they saw or add. They landed on a specific page. They didn't take action because maybe they were busy. They got distracted, but they still were interested right in a particular service because one of the things that you'll notice in marketing in general, digital marketing in a marketing is that, Ah, lot of people may be interested in your product or service, but they may not be ready to buy at that given moment. They may need to do a little more research. They may have interest, but maybe they got distracted. Maybe the kids got you know, they got distracted by the kid. So we're constantly bombarded with marketing with new information. And so it's pretty much our job to do the best that we can to make sure that we get our product or service our ad right. Our marketing in our ads in front of these individuals that we know are hot prospects that are interested just may need a little bit more of exposure to our brand new product or service. Okay, so engagement audiences. So this is where individuals have interacted with our Facebook page, right? They sent us a message. They have elect our page. They have, like, commented on a specific post. So the way that we would go about this is we would go to the engagement on Facebook, okay. And then we would like page so that we can target individuals who have actually taken some sort of action. Engage with our page. So a local black audience now this is pretty much similar to a custom audience. The only difference here is that we're really just looking toe. Have Facebook do the heavy lifting for us here so we can find individuals that we know have let's say, purchase our product or service, okay that Facebook and recommend tow us and say, Okay, these individuals were recommending that are very, very similar to who currently has a really purchase or re signed up for your service. And so we feel that these individuals would be a good match and would be most likely to become your customers as well. So it's just a great way toe. Have Facebook do a lot of the heavy lifting for us, and as you can see here, there's the audience size where you have anywhere from 0 to 10 and obviously the higher you go, the less like those individuals are going to be your ideal audience. And I recommend you go between one and two because these individuals are going to be the ones that have the most in common with your current customers with your current clients and would make the most ideal prospects. So the video engagement audience Let's say that you wanted to target individuals that have watched a certain percentage of your videos. For example, one of our clients right now is in the security niche, and we have a lot of videos that we have been promoting. And so we're targeting the affluent. And one of the biggest things that we're doing is we have very high quality videos that we're showing to this audience and were re targeting individuals that have watched Ah, 50 75 90% of the videos because we know that if they've watched a certain percentage of the video that they're more like the toe actually become paying customers, paying clients right, they just need a little bit more information that may be just need to see the brand ah, little bit more right, get more exposure to the particular brand, the product of service, whatever it may be. And so that's what we've been doing. We've had a tremendous amount of success doing that, so I really recommend that when you're doing videos, I would say for the most part, target individuals with at least 50%. Sometimes you can just do 75 90%. Those are very, very ideal prospects, because if somebody's watching the video 75% of the way 90% of the way, they are most likely interested, right? And getting to that next step, you can do 50%. You contest app, then we have lead ATS. Now the lead ads are essentially one of the best things that has come across Facebook because they've made it so simple, so easy to be able to get somebody to see an ad and then click on the add and be able to have their information pre populated into thes questions here. So let's say you have a simple question of your name, your email, your phone number. All that information gets pretty populated. They don't have to press anything. They don't need to type in their phone number or email. Whatever information they have currently set up on Facebook against pre populated, all they need to do is president or submit. And so what we're able to do here is target Individuals that landed on your lead adds there but didn't take a specific action, right? They clicked on your ad. They landed on the actual lead ad, but they didn't submit their information. We can target those individuals and say, Hey, I noticed that you clicked on her ad and we're looking to learn more about our product or service. Hey, here's an additional incentive as to why you should take our offer, Why you should submit your information because we only have a limited supply or something like that that is enticing people to come back to re click on the add and to submit their information so they can find out more. Then we have canvas audiences, so careless ads are really for typically for bigger brands are for very creative brands that have, ah, full page in a sense type of ads, very unique kind of graphics, and they're mostly for mobile. But you get re target individuals that have engaged with these types of ads as well. All you need to do is go in there and to your create custom audience and create a custom audience of people who have clicked on any of the canvas ads or people who have engaged in any sort of way with these ads, and then we have the Facebook pages audience. Now this is one of the best ways to be able to market to your particular audience That is already hot, right? Already warm already. Know who you are There. You know what you guys do, how you can help them, and they are literally a fan. So it's the best way to be able to target audiences that are already hard. There are, we know, like and trust you Maybe just need to see your ad or your brand a few more times before they're ready to make a purchase. So with this, we can target anybody and everybody who's really just engaged with our fan page. So it really anybody that's had any kind of interaction with your Facebook fan page, you're able to retarget those individuals and created custom audience of those individuals as well 4. How To Install The Facebook Pixel on Your Website: Hey, guys, one. Here in this video, I'm gonna walk you through how to set up your Facebook pixel. So let's go ahead and jump right into it to give you a little bit of background on the Facebook pics. So it's really about gathering data. This is one of the great things about Facebook is it's really about gathering data and being able to hit people on multiple stages of the buying journey. If you have a product or service right, you want to get people at different stages. But there's a lot of different things you can do here with picks so on. And I want to walk you through how to create a pick, so and then walk you through some of the different things that you can do. I'm with the pig. So, for example, get people to actually land on a specific page and then collect that that particular pixel there off that individual landing on a specific landing page but not taking action, being able to re target them. So we're going to them in a much more depth within this video. But right now I want to show you how to set up on the pixel here, not insult. So now this is a at account here that I have that is, Haven't been running anything on it, but it's just kind of more of a sample one. So I don't have a pixel on here. And it's really important to understand that whenever you have a pixel, it's on Lee going to be one pick. So per at account, right? So if you haven't add account about, um, let's say, you know, cap product, you have a cat store that you're selling cast stuff. You want a pixel for that? If you have ah, marketing agency that you're trying to get, you know, clients from you wanna have a pixel just for your marketing agency. So it's really important that you understand that because it could get quite confusing and your data can get all jumbled up if you have. You know, if you're mixing up your different pixels with your different I'd accounts so really important toe only have one pixel there that you're really using to gather data for each at account, and it's only one that it's connected to each at account. So this one here does not have one in this particular at account, we're going to create it. Then I'm gonna show you how to install this into a website. We use click funnels quite a bit there. I'm gonna walk you through how to set that up here. So this one here, we can save it as at account ones picks, Okay, Rape. It's going to create. Okay, so now that this is created, it's going to give us a code here. And this code is what we're going to install on the our website there on specific pages where we have a specific actions that we want people to take or that they have taken. So let me show you here. So we want to go to manually install. This is the code here. It's just I don't really know what this what this exactly means, but it's the home code. Here is really the code that gives Facebook the ability to track everybody that lands on certain pages, and then we're about to re target them. So let's go to copy this. OK, then we're gonna go to a funnel here that I have one quick funnels. This is a leave magnet. We can take a look at this. I want to show you how this looks. Just a simple Little League magnet here, landing page, and we're gonna go to settings. Okay, We're gonna go down here. Excuse me. Up here. Head tracking code. We want to put that they're okay. We want to go to save. Okay. So, man, now on the thank you page I'll selected, put it back over here on the lead magnet page as well on the header. And once again, right, The whole the whole goal here. The reason behind the pick so is to collect data that we want to collect people's actions, different stages in the buying journey. Somebody lands on here on this landing page, but they don't buy. They don't request the, you know, the free video or whatever. That's one bucket of audience that we can create with the pixel data. Somebody actually does get their video in the Atlanta on the next page. That's another bucket of audience that we don't run and run ads too anymore that are talking about taking up this offer because they've already taken that offer, right? They've landed on the thank you page, which means they are now a lead. So it really provides a lot of intelligent data that you can use with your marketing campaigns. That's why I love the whole Facebook platform as faras the pixel in the audience. Creation is just fantastic. Okay, I have to go appear, go to the tracking code and put the coding here is Well, okay, let's go to save. And so now if we want to also go and set up a specific, uh, let me go back over here, actually. Okay, So school to save. And then now we want to look at the thank you page. Right when you look at okay, we want to have a specific code on the thank you page for people that land on there and that when they land on there, this is going to be qualified as a lead now is going to be tracked as a lead. So let's go over here. So we would go to the header data and we would go to tracking code, but coating him, But we would put instead of this page, you would put lead. Let me go back over here to show you that. So let's go to continue, so we would add, This is the the events here. So depending on what kind of business you're running, if it's more on sales where you have a product and you're looking to push that promote that through Facebook, then you're gonna want to do the believe it's up purchase yet purchase on. And the great thing about this kind of set up here is that you can have, for example, like an e commerce store, different stages in the buying process. So somebody goes and adds, Ah, product to their wish list. Somebody goes, and actually, as a products their card. But for whatever reason, they don't check out. Somebody lends on the initiate check out page, but they get distracted. Family comes in, you know, they you know, whatever you know, distraction happens. They don't finish the purchase. So each one of these are different audiences. So an audience of people who have added to wish list audience here people have added to a cart and people who have initiated check opportunity they're not check out. And so what you can do is run specific ads to these individuals here. These three folks here, right that didn't actually buy and let them know. Hey, listen, you know, and even give them some kind of discount a 10% off looks like you were You added this You wish list. Hey, here's an extra 10% off, you know, to purchase today, you know, only only valuable. I mean, only valid for the next, uh, you know, 24 hours or whatever. So it's a great way to be able to find people that are not taking action on the store and have left at different stages of actually checking out. So there's even this ad payment in full page where they're looking to actually buy the product, and they all you do is put in the credit card information, but boom, they forgot to do that, or they just got distracted. Whatever the case may be, this is another audience as well that you want to be able to ah, you know, run retargeting campaigns to this is obviously a purchase. This would be a whole another separate bucket of onions because these people who have actually made the purchase have landed on a very specific page on the actual check out page after they've made the purchase. So this this lets you know that somebody's already bond. All these other things here are depending on, like, what kind of campaign objective you're running So complete registration. This is more for like, if you're doing, like a webinar. And so this is this is here's and more for like, we're doing, like, a software software type of promotion as well. Uh, so and then this one here is for like, if we're doing, ah, any kind of lead generation and you want people to schedule a call, this could really track that as well. But for us, I like to do kind of the actual lead. And so where I would do that use looks like they just recently changed this all this free commerce in retail. Okay, which is great. I totally forgot about this set up here. Haven't said a set of a pixel in quite a while because we have our different pixels for the different ad accounts. But it looks like they have different, um, areas in here that you can actually get different kind of pig soul codes for So for this for this one here for us, it would make sense for toe have as lead on. So where is the code? Here it is. There boom and so honestly, already need and is just this f b que track. And let me show you where we would set this up at. Okay. So I would go here on, I would remove this script here. Okay. And then that should be good, because this is a thank you page bone, and that is good there. Okay, so now let me go back and let me see here. If this is even actually reading the good thing about when you saw the pic, so is you can get this tool, this ad on which is called the Facebook Pics of Helper. It just the chrome at on on. And it allows you to get essentially a little blue notification. They're up here that lets you know that the, uh, pixel has been properly installed. So let's go back. I want to go and see this actually is installed here properly. Open up. This one here. Okay. So it looks like we got to pick. So here. Fantastic page view. Okay, great. Let's look at the thank you page. No translation. Looks like we have the lead here it is reading this, but from what I understand, this is what it's showing because there's not any data on the lead yet on actual lead this action here, So that should be able to change once you start getting some some data and people actually clicking on there and go into this page. So that's how you set up that pixel there. Now I want to show you kind of some of the different things you can do with the actual Facebook pixel here. So one of the great things that I like to do is really build different buckets of audiences . And then you see if we can actually go in to this audience section, here s oh, it's not letting us create any kind of audiences because there's really no data here yet, so we have no data whatsoever. Um, okay, so, yeah, so we don't have any data to play with, but let me just kind of walk you through the different types of audiences that we can create. So, as I mentioned when we have, like, an e commerce store, right, if we want to create specific audiences for people who have landed on the check out page People who have landed on the, you know, add to cart page or have added and products a cart have, you know, initiated check out but just didn't fulfill the order didn't actually purchase. We can create custom audiences based off of those individuals, and then we can also create a lookalike audience. Now a lookalike audience here is literally a look alike audience of the custom audience. So we have a custom audience okay of people who have added products a car. Okay, just think about that for a second. So we got 1000 people or whatever. Just, for example, purposes 1000 people, that addict, the product added a product to cart. Okay, that's a custom audience that we've created now people who have added a product to cart and didn't purchase. Now we can then go and create a lookalike audience of those particular 1000 people. We want to have Facebook going create okay, a look alike audience of these similar individuals, similar characteristics, similar kind of behavior patterns that are on Facebook, and I want you Facebook to go and create an audience specifically of these types of individuals. And so it'll go and do that. And the great thing about it is you can have different kind of tears. So you'll have, like Tier one, which is the most the closest one to the actual, you know, to the actual audience. And then you can have Tier two, which is less less relevant to the audience. And then 23 and four did by. And you can create all these different tiers of lookalike audiences. And the higher the number, the less in common each audience has. So that's That's one of important factors there. But it's these tools. Here is such a great set up here because with the pick, So you're collecting so much data, right? This is all through the Facebook platform. It's really all about collecting data by different behaviours, different interactions. People who are landing on this page but not checking out people who are landing on that page but not downloading R e book or are free offer whatever that may be. We want to re target all of those, but then also create lookalike audiences of those same type of individuals and have Facebook do the heavy lifting for us and go find us thousands of people that are exactly the same or kind of really similar to these individuals, right that we created that custom audience for because, you know, Facebook is doing the heavy lifting for us. And it's easy for us now to, uh, you know, actually start targeting these folks through the lookalike audience. And so, really, the pixel is just ah, fantastic way to go about building custom audiences, tracking everybody through the customer journey right, the fires turning. And really, that's how easy and simple you set up a pixel. It's really all about just creating the pick. So let's go back creating pixel, copying this code, installing it on your header tag of your website, I believe for like, WordPress websites as well they have this plug in and you can download and literally just I think, uh, even at in your ad account, I d. And it automatically pull in your your pixel is well, it is just so breezy. Or you could just manually copy this and put it into your head attack. Okay, nice and simple. And, you know, you can really get very specific here with the actual events, right? As I mentioned, you can add specific events to certain pages based on the actions they take. And I like this here that they had to set up here for different kind of market segments because this is this is pretty new here. I don't remember seeing this before, but it really gives you a lot of different events here that you can track and then create specific audiences. Face off all these different actions. So, for example, we talk about the e commerce right. We can create an audience. As I mentioned people who added to cart OK, we want an audience of people who on Lee added to cart, and then we're going to re target them with another ad that says, Hey, I noticed that you were you know, added this product, the car or we're looking to purchase X Y Z item or something in our store. Here's an extra 10% off for the next 24 hours, right? So, um, and then also as I mentioned, you can create a lookalike audience of similar people who would be very prone, very much prone to also want at parts apart. So the pixel is just a fantastic tool. It's really important that when you're running any kind of Facebook God campaign, you always have the pixel installed cryin. You're doing any kind of. That's because you need to track collect data right and continue to optimize. That's the biggest thing here with the pixel is it's allowing you to gather so much data and often times. And even in the very beginning you're spending $500,000 collecting data, right, letting, letting you know what's what people are doing right. The actions they're taking, the action that they're not taking and then be able to use that data to your advantage through your retargeting campaigns. Because if you think about it, it's just like, you know, Ah, funnel rain. You have the top of the funnel, which is you're running. You're running ads to cold traffic and then you can look in taking a step back and looking at Okay, what are people doing? What actions air they're taking? Are they landing on this page and not that page? Are they landing on the check out page? But not, you know, actually fulfilling the order and then something you could move them down further within the funnel. So maybe the medium fun, you know, the the medium part of the funnel is where your retargeting people that added products a cart and then at the very bottom of the funnel, you're maybe even re targeting people that have already bar right with a different products . So you got to think about this as really a funnel and that it's going to take a little bit of time to build up a Sfar a zit data through the pixel. But, I mean, as I mentioned, do not start a campaign on Facebook without having the pixel installed. Your you're going toe, not have, you know the right kind of data, and you're really going to be wasting a lot of money. So let me know if you have any questions on this 5. Facebook Ads Campaign Hierarchy: here you can look at from a high level overview as faras the campaign hierarchy. We have the business manager, which is the home base we're able to create on different ad accounts, get access to different accounts and really manage all of our different, you know, ads and creations. And then we have our specific at account that is connected to of this business manager and from the ad account. That's where we're running our ads. This is where we have the campaign, right? You can see here that we have Campaign one that say we have a dentist that we're working with. We have, let's say, a teeth cleaning campaign that we're looking for people to sign up for than we have a dental implant campaign that we're also running ads for. So Campaign one has at set one adds it to so at set. One can be, ah, males that are within a specific age range that were targeting right for the teeth cleaning and then at set to be females within a certain age that we're looking to target and then within each specific ads, said, we have our ads. So we have, for example, campaign one teeth cleaning. Okay, Teeth whitening, Whichever one of those and then we have add set. Okay, so we're targeting for a specific campaign of teeth cleaning or targeting males between 25 50 and then with those males. Under that ad set, we have to specific ads that were showing to get people to take action on the teeth clean. Maybe it's a doctor with the male patients or and then the next ad, maybe we have a dentist. They're just sitting there, you know? That's male, right? So it's really about understanding the hierarchy here as to what our objectives are. Our main objective is laid out in our campaign. Our ad sets is where we're targeting the specific audience demographics, age, location, and then the ad is what we're actually showing to that specific audience. 6. Facebook Ads Campaign Objectives: so the campaign types. There's a lot of different campaign times here, but for the majority here, this is the kind of campaigns that were going to be running for the most part. So the 1st 1 that we have is traffic. So these are people that are looking to click, why we want Facebook to go out and find this people that are most likely to click right Then we have conversion. So we're looking for people to take a specific action, maybe fill out some sort of lead information, some sort of purchase, whatever that maybe we want them to take a desired action engagement. So then we're looking for people who like share comment right, and this is really good for social proof. If you really understand social proof in the power of it, Social proof is extremely powerful. This is where you have a specific ad that has a bunch of likes shares. Comments people are seeing is very popular as very interactive, and so other people are looking at and saying, Oh, wow, this is very popular. A lot of other people are liking sharing and comment. I guess it has to be good. Let me go ahead and like sharing comment as well. And then we have video views. So this is for individuals that we're looking to target that are very, very likely to watch videos. And so Facebook essentially puts our ads in front of those individuals that are most likely to watch videos, and then we have a lead generation. This is where we're looking for individuals that are very likely to a lot of form, and then we have messages. So we're looking for people that are very active on messenger Tick. Connect with our specific add that it's going directly to a messenger but typically. 7. Facebook Audiences Insight Tool: So the audience Insight tool. Now, this is one of the greatest tools here that really allows us to dissect and really get into depth as faras. What type of individual audience would be best fit for our product or service? Now, for the most part, if you're targeting like a local business, that kind of targeting is going to be a little bit more broad and open because you don't really know who these types of individuals would be. And so you're letting Facebook kind of do the heavy lifting for you and collect data on the pig so so that you can figure out Okay, what type of individuals are clicking on this? And I actually wanted to learn more, right? That's something that we need to spend a little bit of money on as faras having the targeting be a little more broad, typically location based. But the pixel really gives us great information there a great amount of data so that we can collect that just by running some little bit of that's now with a little bit more complex products where I would maybe need to find a niche kind of audience. This is where we're going to be able to come into and really find out these types of individuals that said we have, like a weight loss product we can find out. Okay, What kind of people are into weight loss products? What's the age range of demographics? How old are they? Are they married? And we're gonna do a full walk through of the audience insights here shortly. But I just want to give you an overview as faras what this tool does, how it works. So let's talk about our Facebook ads hierarchy now. This is where we have the business manager of the very top of the hierarchy. This is where we're able to really look at all their different at accounts pretty much our home base, where we get to create at accounts, get access to service tools to help manage our pages as well as our client pages. If you're doing any type of digital marketing for local businesses or businesses in general , the Facebook ads hierarchy is where we have the campaign. This is what we really lay out, what we're trying to accomplish, and then we have the ad set. This is where we have our audience targeting. How much do we want to spend? As far as our budget and then location demographics. Then we have our specific ads. This is where we have our creatives are copy the actual specific ads that we want to show. 8. Facebook Audiences Micro Split Testing: Hey, guys, want here in this video, I'm gonna go over a $5 Facebook ad strategy that's going to allow you to get more leads in sales through a specific strategy that I like to call audience micro split testing. So in this particular example, we're gonna go over an example of bodybuilding. Let's say that we have a body building product that we want to sell promote, and we want to be able to find different audiences on different groups of segment of people that we can target for $5 a day. And I'm gonna show you, walk you through kind of the process in the strategy behind that. So for this example, let's go ahead and type in here bodybuilding. So bodybuilding. And so we want people that are interested in bodybuilding, and we can see here that the majority of people that are interested in bodybuilding I would say you're about 18 to 44 so let's go 18 to 44. Okay, so 18 to 44 is kind of our target market in here for is the age range, and for the most part, it's going to be men because we're targeting these individuals with specific type ads that are for bodybuilding supplements, you know, increasing strength. Maybe some sort of creating protein, those kind of products. So we know that men are obviously gonna be the best there. And so what I like to do is kind of going here and look at okay, what are some of the different categories? Page likes that these individuals like that are similar and, you know, interrelated with bodybuilding. I know for a fact here, mussel farm is a particular bodybuilding supplements. I don't bodybuilding dot com is a website where it's a lot of information about bodybuilding, increasing strength workouts, but also where you can purchase products as well, you know, supplements from variety, different brands. And then we have to solve your own nation. I think this is more of a I guess, Ah, I don't know if this is more of a fan page. So this is also a Okay, so this is more of like, a ah website here. That is about like, just, you know, men menstrual bringing straight training. Okay, So here's here's some Viagra stuff. So this is this is kind of more of like somebody trying to make some money here on a feel good stuff. But I want to share with you and how this started. You work. So the way that we would go about setting this up for $5 a day is we would create all different types of audiences with these types of categories. So I'm over here in the as manager. I want to show you kind of where, where I would set this up here. So let's go. Bodybuilding supplements. I'm gonna talk about a couple of different things that you can do here, especially now that we have. Essentially, Facebook has allowed us to utilize campaign level optimization, and I'm gonna talk about that here in here in a bit as well. So in this particular area here, we know that 18 to 45 if we go back here or 44 this kind of our target market there, so we'll go 18 to 44 and then we would go to men. So now we know this is really, really popular. And when it comes to worldwide, I would also target countries individually. So for this one here, I would include USA only. And then if I want to do another ad set, I would target the UK in Australia and then Canada's. Well, it's It's better to be able to gather data that way. I like to target countries individually. That's what gives me the most accurate data. So with this particular one, here we go to detail targeting. Let's go back over here. So, mussel farm to see if this one gun you pulled up in here Let's go, Mussel farm. Okay, Yeah. So we got the brand there, so this one would be one audience here, and I would do $5 a day on this. And essentially, I like to go to the edit placements here because I want to make sure that the ad you're only showing in the most profitable areas and from the testing and kind of what I've seen others do out there, on which work for them as well that, but also a tremendous amount of success with Facebook ads is just showing it in the feeds. Okay, so going on here, Facebook's recommending $20 a day. Obviously they're trying to make a much money as possible, but we're going to go $5 a day now what's gonna happen is the $5 is going to be distributed all throughout your entire at set. So if you have 10 different ads in there, right, your $5 is gonna go to all those different ads And whichever one is really kind of performing the best and getting the most kind of, ah, you know, clicks and and, you know, actions, right? Uh, that one's what it's going to get the actual, most most of the budget, you know, directed to essentially. So if I wanted to create specific audiences here, I would make sure that I have the right age, you know, actual demographic years, faras men and in detail targeting. And I would appreciate one specifically for each one here, so I would have one for muscle form. I have one for bodybuilding to solve our own nation East East Bay as well. This is a good This is more of a sportswear store. They have a lot of different products they don't necessarily have. I don't think supplements, but it's typically people who are athletic who, like, you know, different shoes, blood gear. And so it's something that is, you know, similar and into related with body building, but not necessarily this muscle. Foreign body will not calm. These three here would be the most I would say relevant, um, UFC a little bit as well, but it just shows you that other people that are also kind of Ah, uh, well, other types of pages that are similar to bodybuilding. Um, we got Dr Jim Stepania here. Not really sure who this guy is here, but all of these I would set up as different audiences. So this guy's a bodybuilder here, so I definitely have him as well as an audience, bro. Science. I know this is kind of like a, um kind of, ah, page here. That is, I guess a lot of different funny kind of stuff in here related to, like working out and bodybuilding. So this could be a potential one as well. And so what I would do is create essentially all different types of ads, sets with all of these different audience segments here and put him at $5 a day, and you should be able to get a significant amount of data. I mean, I wouldn't run in anything less than seven days, so you'd say seven days, $35 to spend. You can get a significant amount of data and really understand and learn. Okay. Are these at going to be performing well? Are they performing like I had expected? No. Which one? Specifically, It's working the best. Here's another tip it out. Share with you. That is kind of more based off the algorithm. So the more that you have variation in your ads, that better that they're going to perform. So, for example, let's say you have in this asset over here, okay? And this adds that you have five different acts, okay? And within those five different ads, I would recommend that each one of those ads has this, you know, five different or 45 different images. So they said you have at one that is about supplements, bodybuilding supplement A. Okay, I would have 4 to 5 different images with the same copy, the same everything except the image being different. Okay. And because what that does is it gives Facebook variation, and it really helps you find winners, you know, with really low ad cost. That's why the $5 day trip. That's why really it works tremendously well, but you got to be able to do it correctly and give Facebook enough time and enough variation to find winners. Because what's gonna happen is when you launch that $5 ad set, okay? And you have those five ads in there Well, you're only gonna give Facebook five different, you know, opportunities to find particular audiences right within this large muscle farm. Because, let's say, for example, this one here, this audience, let's say 330,000 people is within this audience here. Okay, When you run this ad, excuse me when you actually make this asset go live, you are not going to be shown to these people here. You're gonna be shown maybe to a small sliver of that segment. So let's say 500 people 500 people are going to see your five ads and based off those actions from those off, you know, 500 people, whoever is clicking, engaging, liking Facebook isn't going to go and continue to show those ads to those similar individuals. So, you know, you have that little, small sliver of audience segment that now your ads are going to continue to show to, and it's gonna find additional people that are similar to that versus if you have, you know, five different ads that we talked about. But then 4 to 5 different images for each add. So five different ads, OK, on a you never get so at Number one has four images, and then number two has four images 34 images. So we think about it, what, five times for that's 20 variations. Now that you have, right. So when you think about it that way you're giving the Facebook algorithm. You know the power, you're putting it in their hands and you're letting them do the heavy lifting for you because you have now 20 different chances to win. And you're giving Facebook the variation that it looks for, so it could find, you know, a bigger audience segment now. So instead of showing the audience segment to 500 people and maybe now shows it to 1000 people and for whatever reason, you know these people over here these you know, 2 to 300 people that it's showing two, maybe they are the ones that are actually you don't want to buy your product and then it can continue to show it to people that are similar to those. So the key thing here to making the strategy worked with the actual audience. Split testing is to really give Facebook enough variation in your ads. When you creating five ads. I don't listen, Get get a little bit complex. Let me even see here if I can draw something out here. Um, So let's go and let me go to, um Who whiteboard. There we go. So let me show you how we would set this up here. So you have You have add one here. Okay, then you have to Okay. At three. At four. Okay. And then add five. Now, each one of these okay, is you know, you wanna have, you know, different images. So, you know, this is this is about, you know, a supplement here, you know, supplement a okay, supplement be and then so forth and so on. And so, with this ad talking about supplement A, you want five or four different images 4 to 5 different images I like to do four. Let me go here. And so here you would have. Let's go right here. So 4 to 5 images. Okay, here I would have 4 to 5 images. Okay, so forth and so on. So now, instead of having just five ads that you are putting that $5 a day to you have, let's say, four year for here. So four times 5 20 different ads that you are giving Facebook to go and say, OK, Facebook, I want you to go and work your magic, and I want you to go find me. You know, the audience segment that is most likely gonna want to click on this, you know, buy and purchase the product. And so you're you're allowing Facebook to have, you know, more kind of variation to play with. So now when you when you, uh but launched this and you and you go over going to go over here and you actually launch it to this big audience segment here. Okay, so you have 300 k OK in this huge audience segment here. Okay. When you launch this, OK? And you have 20 ads, you're only gonna be shown to maybe 500 people that say Okay, a small little segment here. Okay, All of these ads will be shown to just this small little sliver here, okay? And so what you're doing when you're creating these 20 image 20 ads Now, variations is that you're giving yourself the higher probability and ability to win and find actual people that are interested in what you have to offer on And actually, you know, just higher probability Teoh hit the hit the gold mine, right to hit the to win. Essentially, for lack of a better term to win. Because if you Onley have five ads in here, you're showing to this small segment here. Whoa! You know, you could find, you know, people would like this may be engaged with this, but maybe they're not the right kind of people. Because for right out of the game, when you launch these and you only have five ads and Facebook sees that, you know, x kind of people are, you know, liking this, you know, engaging with this that they're going to go and find now additional people that are similar to the ones that initially engaged with you with these ads. But if you have 20 different variations, right, Facebook is going to find the right kind of people in this large in this kind of small segment audience and then continue to optimize based on those actions. So mawr probabilities to win casting a wider net. Remember, because you have this 300 k here of audience, which is, you know, pretty decent size, but you're never really, ever going to be having your ads show to everybody here. It's all about just different types of my grow audiences that your ads going to be shown to And that's one of the key things I'll give you kind of hear a bonus. That's one of the key things about really, you know, scaling your ads out. So when you find that let's say this ad right here is not working, this one here is not performing. This one isn't performing. You say you find your winner to be a K A is the winner. OK, all of these air Shut off! Now what you can do is in duplicate this ad set once, you know. And this one is the winner. Here, let me even go. So this is the winner, OK, they're making money here, okay? And then what you can do is let me go over here is duplicate this. Okay, you will get the winner here and change a small variation. Maybe change the age. Maybe instead of going to 44 Goto 43. Maybe change the from mobile device to, you know, desktop or whatever. That may be a small little minor change in the asset. Excuse me. And then what that's going to do for you is now this ad set since you're duplicating it, it's not gonna get shown because it's going to be, ah, brand new assets. Now I'm gonna get shown to another small segment right when you duplicate this is going to show into another small specter segment over here of 500 people and then you duplicated again. Okay, you do it again, and then this is gonna get showing to another small segment. So this is how you're able to cover this entire audience here simply by using the $5 a day strategy. Because you're you're casting a wide net. You're giving Facebook the ability to work its magic, do the heavy lifting for us so we can continue to find the winners and then skill those out and continue to, you know, go after this entire audience in different segments here. Right? So that's that's the key. Because then we can continue running the same ads over and over and over again because, you know, the probability of you going and seeing this whole entire audience is, you know, really, really though. So I know that's kind of a little side tension, but I really want you to get a better understanding of how we can utilize this $5 a day strategy. But then how you can also continue to optimize. And once you find the winners, I continue to skill this out. Really? You know, to the moon there. So let's go back here. So I would set up a particular audience segmentation here on the different interest that we saw over here on audience insights. Okay? And I would do it just for $5 a day, OK? And one of the things that is brand new to Facebook and I want to share with you on that is going to be actually really, really good for beginners. They say you're watching this video and you're maybe kind of brand new. Just starting out with Facebook. What? Facebook has rolled out is campaign level optimization. So this is gonna be an interesting kind of game changer here. It's going to be a bit kind of a hassle, in a sense, for advanced marketers, kind of myself. I've been using Facebook now for several years, and I've been marketing on advertising on Facebook for a while, and one of the things that I like to do is come in here and have rule control over my audience budget. Right. So this audience here, I want to say, a specific budget. But what they're doing now, what Facebook is rolling out is campaign level optimization. So now let's say you have a campaign that you got one campaign up here and you have all of these audience in there. You got this audience, that audience, this one here, all of these, let's say, for example, you have all those in there, okay? And you want to now, you know, put in, let's say, $5 for each one, so you would put, let's say, five different audience segments. So you put $20. Okay, see me? $25 pat, they're incorrect. So five audiences at $5 a day that's $25 right? So you would set your campaign budget over here at $25 a day for those five audiences. And actually, what Facebook is going to do is is going to allow ah ah, lot easier optimization. So it's going to actually distribute the funds accordingly. So let's say you have right the five audience segments in there, and you're optimizing at that campaign level. Well, if you have Muscle Farm, who's performing the best? Getting them the most amount of engagement sales leave, you know, whatever that may be. Obviously, in this case, it's sales. If that was getting the most amount of sales, it's going to essentially direct all of the funds right all your budget to this multiform audience because it seemed the performance right. It's seen that it's performing the best, and so the majority of your phones are going to get allocated automatically to this audience segment. So that's actually gonna be really, really good for people that are brand new or that are kind of new. Starting out with Facebook ads because it's going to do a lot of the heavy lifting for you , as I mentioned, is going to be kind of a pain in the neck for us. A little bit more advanced marketers that like toe, have that control in the audience area to set those specific budgets, but $5 a day for every specific audience here I would highly recommend. But really, I really you know, I want to emphasize the fact that have variation in your ads. Don't just set one ad with one image and be done with this set one ad with 4 to 5 different images because you don't know which what kind of people are going to resonate with that particular image. I mean, you could literally have you know, the same exact copy, the same messaging, everything, but have one image that is completely taken off in resonating with people. And that one knocks out of the park where you have the same exact copy, same everything. But you have a different image, and that really isn't resonating with people. Right? So the big key thing here is in orderto have, you know, real successful Facebook. At its all of the factors is having the right copy right the right message on the right type of image. Because the images what people see right, and that's what really catches their attention and so making sure that it's all kind of relevant. And it's congregants, right? You're the copy of messaging. The images all come growing with each other, and it's essentially, you know, all connecting race. So that's kind of the strategy that I wanted to share with you when you're setting up these audiences. I mean, I highly recommend $5 a day. Should be, you know, sufficient enough for you to get some data. I would run it for at least seven days, so that's $35 week that you'd spend. But Facebook is really, in a sense, easy, in my opinion. Okay? And let me tell you why limit rewind the sense of easy, okay? Because if you have the right, you know, actual Facebook guide as far as the right messaging the right copy right image, you will allow Facebook to do the heavy lifting for you because often times it, you know, will do a lot of the heavy lifting for you as far as finding the right kind of people. So all you really need to do is put out the right kind of ad out there that's going to resonate the most with the type of people that you know you want to attract. Obviously, that comes with doing, you know, market research in these three shirts. You know, I would look at you know what these guys are doing here. Most of farm. I look at their ads, I look at okay. Are there running ads? What kind of images? There they're using, you know, copy and text. Are they using? So I mean, we can see here. These guys are running ads, and, you know, it depends on let me see here. Going on here? Yeah. So I would look at you know what? These guys are already running, and so the victim here is making sure, Okay, that everything is congruent letting Facebook do the heavy lifting for you and then being, you know, being able to just literally turn off all the losers and scale out the winners. Especially now that things are going to be so much easier for the individuals that are kind of just starting out. Better beginners, because you're going to be able to have the campaign level actual, you know, budget. There so you can have five different audience segments, right? And have $5 a day up here, right? $25 a day for each ad. You know, audience segment there. And Facebook will allocate those funds appropriately to the outset That is getting the most amount of activity right? Leads and sales. 9. Facebook Audiences Walkthrough: a one here in this video, I'm gonna walk you through a Facebook audiences tutorial. So in this tutorial, you're gonna learn everything you need to know about Facebook audiences, creating different types of lookalike custom audiences and, essentially, what the's can do for you and how they can help you with your Facebook ads. So any time that you're running Facebook ads, if you have a custom audience that you can actually create and start running ads to, that's going to be a lot better, a lot more profitable for you than running ads to different interest targeting. Because with running ads with interest targeting and demographics and things like that, you are letting Facebook do a lot of the heavy lifting for you. But it's going to cost you quite a bit of money up front so that Facebook can collect that data for you now. They're really good at doing that, but especially now, since Facebook is getting very limited with their targeting, it's really a lot more profitable for you to have custom audiences that you can create through several different ways. Now, one of the first ways that you can go ahead and create a custom audience kind of right out of the gate is by getting a customer list. So this is name, email and phone number at the kind of most basic level there, and you can easily go and get these from different places. Let's say you want to go to upward dot com, and you can hire a freelancer for 20 to $30 and have them get several 100 of different people that are actually your target customers. And you can essentially upload that to Facebook and then right out of the gate, you have a audience that you can run ads to. That you know, are your particular customer base. OK, now getting lists from like up work or even fiber. It's going to be a lot easier for you if you're in the beat of B space, right, because it's very easy to go to these different websites and download lead lists. However, if you're in the B two C space where you have consumers, there's also additional resource is out there where you can download e mails, name email on a phone number from your competitors, right, different Facebook pages and be able to collect that data that we, But all in all, the best type of audiences that you'll be ableto actually run ads to from the get go our custom audiences from a customer file. Now I'm gonna walk you through how to create several different audiences here. The custom audiences based off of engagement actions, interaction and then the lookalike audiences as well. So the first thing here that I want to show you is essentially how we go about creating an audience. Okay, when we create different audiences, often time, it's going to be through several different factors and go ahead and show you here. So custom audience. Okay, now, in here, we have several different kind of factors. Okay. Different aspects of the audiences and how we can create them based off different actions on different factors that come into play here. So with website traffic here, we can create a particular audience of people who have visited our particular websites. Let's say we're running ads and we have people going to our website to fill out an application. Or maybe we just have a particular Facebook pixel on our website, and we want to be able to retarget those people maybe they have found us through Google, maybe Facebook, organically, whatever that may be, however, that individual eyes going to your website and it's gonna scoping around and maybe didn't fill out their information. We can easily create an audience of people who have visited your website, and we can even break it down by people who have visited certain pages and exclude other. So we have website traffic. Here we have a customer file, which is the one that I was recommending to you and talking about earlier. This is where we have a customer list. Maybe you have an email list of different subscribers. Or maybe you just go out and purchase an email this right. But this is going to be kind of the quickest way the hack, so to speak, that you can get in front of your customers, right? The most cost effective way. Because, as I mentioned, if you're just kind of running ads through interests and different type of targeting, yes, that's going to get you the results. However, it's going to take a little bit longer and a little bit more costly for you because Facebook has to gather that initial data and it has to, you know, Then optimize and then show those adds two more of those similar individuals. But it's gonna cost you a little bit of money so we can go ahead and side, step down and actually get to the finish line a lot quicker with the customer file. Okay, Activity. This is where you know you're essentially creating audiences based off of different. Absent people are downloading if you have a specific app. But for the most part, I'm sure people who are watching this video don't have a nap. This particular one could be a whole video in of itself. Okay, so offline activity. This is where if you have, let's say maybe even like a dentist that you're working with, Or maybe you're an attorney or something that you need to go kind of off line to engage, interact, and you want to be able to track. That's okay. And then we have video videos, one of my favorite ways to run ads on Facebook because it allows you to do several things. It allows you to build branding right that brand awareness and really engage people because video is you know what people prefer right. People prefer to see different videos of people in action people actually using the product or service. And one of the other great things about videos is that you can retarget people and create audiences of individuals who have watched certain percentages of those videos. So you can target people who watched 50% of the video 75 95 and each one of those is a particular audience. Okay, custom audience. And then, once you create an audience of people who have watched the videos for 75% let's say you can then create a lookalike audience of those people who watched the video 75%. And so then you have. Let's say you have 1000 people who watched the video 75%. Okay, you could then go to Facebook and have them create a lookalike audience for you of millions of people, right? Based off the initial data of the 75% 1000 people, Facebook will go and create you a lookalike audience now of several 1,000,000 people, right, depending on how how you want to get in, we'll walk through that here in a bit, but it's just extremely powerful here with custom audiences. I don't want to get too into that right now. I want to walk you through all these different sources here we can target based off of the instagram profile. Then we had the lead forms here. This is great. Where we can target people who, let's say, have submitted their information or have not submitted their information. Maybe they opened the actual lead form, but they didn't, you know, select submit and didn't and put their information so we can target people based off of that. And then the instant experience. Um, I think this is a brand new one here, creating audience of people who open your instant experience. Yeah, this has to be a new feature here. This actually, this whole kind of outline here is brand new. I think it was maybe a couple weeks old. Facebook is constantly updating and changing their platform, So don't be alarmed if you know, every week so or having a few weeks, you see the platform kind of changing in appearance. So here is the Facebook page, where we can target people who like our Facebook page who engaged with who've interacted with in any kind of sort of way. So the first thing here is go to a website traffic here. Okay, so let's say that we wanted to target people who visited a certain page. Now, this is great for, like, e commerce businesses. Or, if you're something like a product, maybe a course info product, because you can target people who have visited certain pages, but not other. So, for example, that can e commerce store. You can target people who have visited the check out page the add to cart page as far as you know, adding the product to their cart, maybe have added the product to a wish list. However, we want to exclude everybody who's actually purchased the product right on land. Then on this page X page over here that tells us that they've purchased a product. Let me show you how we would set that up here. Okay, so for this one here, I have a particular course, and we're going to create an audience of people who have visited the sales pay, direct the landing page, but have not purchased the product because I know that if they land on a certain page, that means that they've purchased the product because you can't get there unless you purchase the product. So let's go. And let's go here, too. People who have visited specific pages, okay. And so for here, we want to go to let's go over here and go like this. Okay? All right, let's go to agency Blueprint. And so I want people who have gone to this particular page here, okay? And we can go like this. And so they've gone here, okay? And then we want to exclude people. Okay? Who have gone to the actual order page, okay. And actually placed the order. So that would be all website visitors who visited a specific page. So for here, let's put, you know, I just make up your l w w dot Wanna have fun? Okay. And it's put purchased. Okay, So now this means that I'm gonna create this audience of people who have gone to the order form or the landing page right on. And I can even create the landing page in here as well where we would go like this. And I can even create an audience of separate people who have visited this page only or if I want to even go down here and put all down here as well. So people who have visited this page right, which is the order page or people who have visited just a landing page? Or I can create an audience of people who have visited just the order page or just the actual 19 page. So either or right. But for this one here, we're going to target people who have visited this actual sales page here and then the landing page here, okay? And then we want to exclude people who have already purchased. And so this is where we would create this audience here. I'm not going to create it because I already have an audience for this and this is made up . You were out here, so that's how we would create a custom audience. Now, I've already actually created that. So I think it's this one right here. Okay, So, essentially, what we could do with that initial seed audience is then create a lookalike audience. So let's say we have 1000 people in here, for example, that we can essentially retarget right. People who have landed on those pages did not purchase from us. We wanted to create now a larger data set, which is a look alike audience. Okay, and Facebook will create this for so create a lookalike audience. Now what this is doing is it's creating audiences based off the initial seed audience, like I just mentioned. And this can get in the several millions because Facebook is able to really read and see those characteristics of those individuals that landed on the landing page, landed on the check out page but didn't purchase. Facebook understands those kind of characteristics. Those kind of behavior is those kind of people, and so they're able to go out and find several millions of similar individuals that would fit and meet that criteria. And as we go up here, as far as the percentages, the further up we go, the less that it's going to be associated or similar to the initial seed audience. So 1%. This means that it's, you know, the most closest audience set data set right to the actual initial audience. But if we go up here, we go to 10. This is going to be the furthest away from the initial data set, right, so 1% is the most in common, right? The most in common as faras. The behaviors interest demographics 10% is going to be the furthest away. So with this here, we can essentially create several different types of lookalike audiences here. And this could get into the several millions because Facebook has so much data on its that its easily able to find and put together audience data sets. All right, so now I'm going to show you the different types of audiences that we can create here. So let's go to custom audience here. And so let's say we wanted to create a custom audience here of a particular customer file, so we would simply go here to import for male chimp if you have a milk symbolist already or use a file. Okay, this is literally where we would upload a C S V or an Excel file, and Facebook would be able to gather that data. It's that simple, right? And then we just sit here and, you know, audience one, right. We named the audience and we save it, and we're good to go that simple. So let's go. And that's create a video one here, so this is fantastic. So what we can do here is like I mentioned, create different audiences of people who have watched the videos at a certain percentage. Now, honestly, I like to go at the lowest 50% on Ben 75 95 and I like to wait until I get about 1000 views at least 50%. It's OK because that way it can give Facebook a larger data set toe work with, so that when I go and create custom audiences and look alike audiences, we'll have more data to play with. Facebook will have more data toe work with, and I'll get better results in and a better quality audience set right so we can create different audiences here based off of the video engagement percentage. Let's go back. And so that's what we wanted to create one from lead form. This is another one here that I love, where you can create different audiences from people that have taken certain actions or have not taken certain actions with the lead forms. So people who have opened but didn't submit form people who opened and submitted form, so I don't think wherever they're going to be using anyone who opened this form because if people have gone through the form right and they've submitted their information, you know, they're already lied, right? So they're in a different bucket. So we want to be able to target people who have either opened it and didn't cement because they haven't submitted their information. And they're not a lead rank or people who have opened and submitted a form that means that their lead and we would essentially you re target them with a different offer because they're already a customer. So now let's go to the Facebook page here. So this is another great one here where we can target people who have interacted with your Facebook page in some sort of way. Okay, so we can target anyone that has visited your Facebook page. Anybody has engaged with particular post, or add people who have clicked the call to action button people who have sent a message to your page people who have actually saved your page or any particular post. So this is a great way to target people who have engaged with your particular Facebook page . They for the most part, are your fans or know of you already, So they're pretty warm. And so now, just a matter of being able to hit them right with a different offer and then easily be able to create ah look alike audiences from those individuals as well. So now I want to go over here. I want to show you some example audiences that I've created for one of my clients. And I'm gonna x out their information to protect their privacy. But I want to show you kind of how I went about the audiences here. So this is some audiences here that I created based off of different actions, different type of lead forms and video of you. So, for example, we have a look alike audience here from people who did not submit their information to a lead form. Then we have another one down here where we have the video of you. So we have video to video views 95% 1% lookalike audience. Then we have video to 95% of people who watched the video. This is an audience here, okay? And as we go down here, we can, you know, see that we have a very specific type of audiences here. So this one is a look alike of 1% for video, two of 50% to 75%. So anybody who watched a video to who watched it 50 to 75%. I created a lookalike audience of those individuals. So this is essentially how easily you can create these types of audiences. Okay. And any time that you want to create a lookalike, I walked you through that process. But you need a seed audience first. Okay? You need Facebook to gather data for you. Or maybe you have a customer file list. Those are the best ways to create custom audiences with and look alike audiences with his Well, so that's it for this video here. Just wanted to share with you essentially how to go about creating different custom. Audiences look like audiences so that you can be able to reach your target customers right as quickly as possible, and in the most cost effective way is possible. So that's it for this video here. And we'll see you guys in the next one. Thanks 10. Secret Hack To Unlock More Detailed Targeting: Hey, one here and in this video, I'm gonna share with you a secret Facebook ads audience hack that you could use toe unlock more detailed targeting for your particular Facebook ads. Now, before we jump into this exact processes strategy here, go ahead And like this video, subscribe to the channel. So you don't miss any videos that are uploaded daily. So let's go right ahead and jump into this. Now the strategy is literally centered around detailed targeting. So now, as you may know, Facebook has really limited the detail targeting here, and it doesn't give us as many options as it previously did. So if we're coming in here and we're looking for a lot of different interests demographics , behaviors that we can target, they're very, very limited. But I'm gonna show you a way that you can unlock several hidden audience features and demographics and interests that we can use so that we can broaden our audience data set here. So let's say that we were looking to target people that liked golf. Okay, so let's go ahead and type in golf here to the detail targeting and literally it's going to give us about 10 or 15 different things that we can choose. Okay, so we have golf here, and really, that's about it. We don't have very many interests that weaken target based off of the golf keywords. So what we can do is utilize a special tool that I'm about to walk you through to unlock the hidden audience feature. So let me go ahead and show you here. So, as I mentioned, we type in golf or only going to see about 20 to 25 different interest that are around golf that we can target. But let's go ahead and go over here to this tool, which is the add interest pro. Now what this does is it allows you to unlock several hidden, detailed targeting features, writes Faras. The behaviors interest and let me go ahead and show years. So we typed in golf, right? And we saw that we only had about 2025 detailed demographic targeting behaviors, right interest, So let's go up here and type in Gulf. So now, as you can see, we've pulled 432 different types of interest and audiences that we can use a target as well . So we have golf here so we can highlight that golf course, right? Because you want to target people that are into golf. That's good. Golf Channel miniature golf and say golf equipment. Golf Digest. Uh, let's go professional golfer golf, stroke mechanics, U. S. Open. And we continue to go in here and look for ones that you don't make the most sense here. United States Golf Association. Okay, great. We can even target specific golfers. Okay, so this automatically pulls up all these different No detailed targeting that we can use as faras for our audience set there. So let's go. Golf, video game, Puma, golf, all these different things here. PGA. And so what we do is we go up here and we go to copy the clipboard. So once we copy that, we can simply come in here and we'll exit out of this here, okay? And then we'll copy that all of this year and paste it so literally all of these interest. You know, the additional interest from everything that we saw there is going to automatically pull up when in reality, these are all typically hidden within the audience detail targeting in here that Facebook normally provides. So this is a secret hack here that I highly recommend you use. I believe they're $9 a month, but they will allow you to unlock so many different audience. That's because when you're just starting out right and you're coming in here and let's say that you didn't know about this and, you know, you were just kind of looking to target people that, like to golf ball as I showed you earlier. Typically, we're gonna go to golf, and it's just gonna show I'm gonna go back over here about 20 to 25 different interests around golf that weaken targets. OK, so go over here. We look at this and then we select this here and then we go to suggestions. Okay? Yeah, we're gonna have some here. But you know, not anything as detailed as this over here when all this stuff is related to golf. Because if you go over here and you look at, there's some things that are not even related luxury, real estate, real estate investing, automobile skiing, all this stuff right went over here. We have everything related to golf. So and it's I believe it's 432 different audiences interest here so highly recommend that you play around this tool. I think they all for a free 30 day free trial work. I think it's a free trial or even a free account, and then they give you a limited amount of searches. But how do you recommend this strategy here? This hack So you can unlock more audience. Because when you go for here, everybody is going off of these initial interest targeting. So the same people that are running the ads right in that are targeting people that, like golf, have only access to these just like you. But now that you know about this tool, the secret hack here you have access to over 432 different audience interest that you can target as well. So you can really broaden your audience data set there, and you won't be able to be ahead of your competition. So that's it for this video here, and we'll see you guys in the next one. Thanks 11. Advanced Facebook Targeting Strategy: you guys want here in this video, I'm gonna go over an advance. Facebook targeting ah strategy technique that you can really use to narrow your audiences and find very, very specific individuals that would make your ideal type of customer. So when you look at some of the other videos that I've created about Facebook marketing Facebook advertising as faras kind of finding out your customers out there that your competitors have and taking some of their different customers based off the different pages they like in this particular strategy eyes. What we're going to do here is essentially build upon that and narrow our audience down to very specific set of individuals. So let me show you here, based off the different examples that I have been going after, kind of going over as far as the body building, we're going to use that, for example, So in this particular audience here that we're gonna develop, it's going to be for a bodybuilding supplements. Okay. And as you know, some of the other videos I've gone through I really gone through step by step, how to find these types of audiences that would make the most sense for us. So for this one here, I'm going to select an audience of 24 to about 35 when go to 36 is Well, I think shouldn't be good, okay? And we're gonna go after men because either the ones that are most likely gonna be interested and even based off our actual research, most likely the ones are gonna be buying the bodybuilding supplement. So down here in the detail targeting this is where we can get really advanced here and really segment audiences. So, for example, we want to build, let's say, one audience for bodybuilding, okay? And we can run an ad, set this ad set and run ads to this one here and have a bunch of different job, you know, ads within this and set so we could have a lot of variation now, since we know that also, people who like bodybuilding that airmen based off the previous research, if you want to check that out, that's one of the other Facebook spy on your competitors video that I created. But we know that folks that like bodybuilding, that airmail also like certain supplement brands. So let's include, or nearly audience even further. So now it's like, OK, I want people that want that, like bodybuilding. Okay, in that, like these particular brands as well of something. So no one is. I believe far, Mattek 2000 pulls up. Um, be Ascend is a good one. I know. What the really large one. Okay, be Ascend. This is the large supplement. And then also, if we want to even get even mawr specific, we can find another brand. So this means that this audience here is going to be somebody who likes bodybuilding. Okay, Somebody who likes the B s end brand of supplements but then also has toe like a other type of brand here. I mean, I think another one here is a muscle tech. Yep. This is another brand here. So this is just a great way here to really nail this out. Now, let's say that you've ran ads to ah, specific, uh, you know, type of people that have visited your landing page and that, you know, you don't want to run the C max two all over again so we can exclude people. So let's that we had a particular audience already created for maybe a people who visited landing page people who submitted their information right on whatever that may be. The more kind of precise you can get, the better it's going to be. No, here's the thing with getting very, very precise and very, very detailed. It can work against you sometimes because of the fact that you were You're not letting Facebook do it saying you're not letting Facebook do its thing as faras Thea algorithm and going out and finding the right people, the smaller pool of audience that you give Facebook to work with, the less data they can accumulate and help you optimize. So when you make sure that do you find different audiences that you know are going to make the most sense right, it's really important that you you test them and you understand that. Okay, I want to build an audience that is specific to this extent. So in this case here, you know, we're getting very, very specific here, which is gonna be actually pretty good for us because these people have to like bodybuilding. They have to like the Bs and model, you know, company and then also the muscles that both of those be ascending most of our bodybuilding supplement companies. And so you know that if you're trying to sell a supplement right, then somebody who likes those other brands are most likely going to be interested in buying your brand as well. Let me see if I can even get, uh, this even a little bit further. Let's see here interests. So let's say, because we went through and also even looked at on the things that the audience insights tool and one of the other videos we found that of these individuals, the Martin large majority of them are in the business and industry or entertainment. So this really allows us to get hyper specific, and we can come in here and look at the different behaviors. We can look at the purchase behaviour, so I just wanted a walk. You kind of real quick through this video here to show you that coming in here and creating different audiences. But getting hyper specific is really important here because if you know that you have a product that, uh, you know, there's multiple different brands out there that are your competitors that you know that if people are liking those they're gonna also want to buy your product. Then you need to be able to include them in your audience is another tip. I would also if you want to take this, maybe leave it a little bit more broad, I would create an audience with bodybuilding, Okayo me and then leave that open, okay? And kind of let Facebook do its thing, gather data and then an audience with people who like the bodybuilding and BSN and then an audience of people who like bodybuilding and a muscle tech. Right. And so you have your actual detail targeting specific, but not too specific. Right, Because this one here, these folks gotta like this, and they gotta like this as well. And it's on Lee. People dragged. You're only gonna be shown to people that, like off these three right consecutively, they have to like all of these, have to be a fan of them because it's not going to show it to anybody. So the biggest thing with Facebook, really, especially now since they took away a lot of the difference demographics and 100 demographics. But detailed targeting features used to be able to, uh, target people one very specific buying behaviors, right? Purchasing behaviors, income levels. Right. And a lot of that stuff went away because of the whole data breach that they had and Facebook guidance in some trouble there. So it's been, you know, unfortunate for us marketers. However, if you're smart marketer and really just in business in general, you have to learn to adapt, to evolve to the marketplace. So in this situation, you just let Facebook kind of do its thing, you know, for you let the Facebook gather the data. Right, Because ultimately we're trying to do here is find right to 25 or so winning ads that we know are winners that air converting, obviously for this is gonna be cost per purchase. So we want to find a good 2 to 5 ads that are winners that are killing it, right that we're making some profit from and be able to scale those out. But this is kind of an advanced strategy here for Facebook detail targeting. But this is after you've done your research through the audience insights and you've made a list of all your different competitors, right? And all the different page likes that they have, you know, the size of the, you know, actual page. And so this is just a really good shot is you to use when you've done the research and then you're ready to come in here and start creating ads. But I wouldn't recommend this cause if you're just gonna starting out of your, like, I was going to throw up some ads and just, you know, kind of guess on what I should be, you know, adding this interest, that's a recipe for failure because you need to know what you're doing, right. You need to have a plan and you need to have a strategy beforehand before you're doing any ads. You can't just blindly put up ads and think that, you know, these people are gonna maybe like this, Gonna maybe like that do your research, right? Goto audience insights. One of the best sores on Facebook, it gives you so much data. So when you're coming here and you're using this this advance strategy here for the audience, segmenting and really detail targeting, you have ah higher success rate and your ads will be killing it because you've done your research right? Your research is half the battle. I would even say it's warn that it's like 95 even 90% of the whole battle, because if you have the right audience right on, then you know exactly who you're targeting, right? You know, the the buying behavior, that kind of things, that they're interested in this faras your audience. Then it's really easy for you to go and put together in a set of ads that talked to that market that speak their language and that get them to convert. So that's it here for this video. Just wanted to show you this invents Tito. Targeting you can get very specific or you can kind of go out at a broad range. But I would recommend going toe audience insights first before you come here and you get a lot of very, very specific because you can add a supplement. Brandon. Here you can add maybe a different page that may have to do with, you know, entertainment or whatever, but it's It's building different audiences to kind of look and find which ones are the winners, because a lot of times you know you'll find a certain audience that is just a killer audience and you keep duplicating those assets and you're killing and you're killing and you're killing it. So I'm not going to say that Facebook is a lot of guesswork. In a sense, it is because you're utilizing the Facebook. Uh, excuse me. Algorithm, to really help you and, you know, do a lot of the heavy lifting for you because they're going to go and based off your initial ads, they're going to say, OK, these folks Aer clicking on your ad, they're engaging with dad, and they will find similar folks with these characteristics to go and push her add to them as well, right? 12. How To Create Facebook Retargeting Campaigns: a one here in this video, I'm gonna walk you through a Facebook audiences tutorial. So in this tutorial, you're gonna learn everything you need to know about Facebook audiences, creating different types of lookalike custom audiences and, essentially, what the's can do for you and how they can help you with your Facebook ads. So any time that you're running Facebook ads, if you have a custom audience that you can actually create and start running ads to, that's going to be a lot better, a lot more profitable for you than running ads to different interest targeting. Because with running ads with interest targeting and demographics and things like that, you are letting Facebook do a lot of the heavy lifting for you. But it's going to cost you quite a bit of money up front so that Facebook can collect that data for you now. They're really good at doing that, but especially now, since Facebook is getting very limited with their targeting, it's really a lot more profitable for you to have custom audiences that you can create through several different ways. Now, one of the first ways that you can go ahead and create a custom audience kind of right out of the gate is by getting a customer list. So this is name, email and phone number at the kind of most basic level there, and you can easily go and get these from different places. Let's say you want to go to upward dot com, and you can hire a freelancer for 20 to $30 and have them get several 100 of different people that are actually your target customers. And you can essentially upload that to Facebook and then right out of the gate, you have a audience that you can run ads to. That you know, are your particular customer base. OK, now getting lists from like up work or even fiber. It's going to be a lot easier for you if you're in the beat of B space, right, because it's very easy to go to these different websites and download lead lists. However, if you're in the B two C space where you have consumers, there's also additional resource is out there where you can download e mails, name email on a phone number from your competitors, right, different Facebook pages and be able to collect that data that we, But all in all, the best type of audiences that you'll be ableto actually run ads to from the get go our custom audiences from a customer file. Now I'm gonna walk you through how to create several different audiences here. The custom audiences based off of engagement actions, interaction and then the lookalike audiences as well. So the first thing here that I want to show you is essentially how we go about creating an audience. Okay, when we create different audiences, often time, it's going to be through several different factors and go ahead and show you here. So custom audience. Okay, now, in here, we have several different kind of factors. Okay. Different aspects of the audiences and how we can create them based off different actions on different factors that come into play here. So with website traffic here, we can create a particular audience of people who have visited our particular websites. Let's say we're running ads and we have people going to our website to fill out an application. Or maybe we just have a particular Facebook pixel on our website, and we want to be able to retarget those people maybe they have found us through Google, maybe Facebook, organically, whatever that may be, however, that individual eyes going to your website and it's gonna scoping around and maybe didn't fill out their information. We can easily create an audience of people who have visited your website, and we can even break it down by people who have visited certain pages and exclude other. So we have website traffic. Here we have a customer file, which is the one that I was recommending to you and talking about earlier. This is where we have a customer list. Maybe you have an email list of different subscribers. Or maybe you just go out and purchase an email this right. But this is going to be kind of the quickest way the hack, so to speak, that you can get in front of your customers, right? The most cost effective way. Because, as I mentioned, if you're just kind of running ads through interests and different type of targeting, yes, that's going to get you the results. However, it's going to take a little bit longer and a little bit more costly for you because Facebook has to gather that initial data and it has to, you know, Then optimize and then show those adds two more of those similar individuals. But it's gonna cost you a little bit of money so we can go ahead and side, step down and actually get to the finish line a lot quicker with the customer file. Okay, Activity. This is where you know you're essentially creating audiences based off of different. Absent people are downloading if you have a specific app. But for the most part, I'm sure people who are watching this video don't have a nap. This particular one could be a whole video in of itself. Okay, so offline activity. This is where if you have, let's say maybe even like a dentist that you're working with, Or maybe you're an attorney or something that you need to go kind of off line to engage, interact, and you want to be able to track. That's okay. And then we have video videos, one of my favorite ways to run ads on Facebook because it allows you to do several things. It allows you to build branding right that brand awareness and really engage people because video is you know what people prefer right. People prefer to see different videos of people in action people actually using the product or service. And one of the other great things about videos is that you can retarget people and create audiences of individuals who have watched certain percentages of those videos. So you can target people who watched 50% of the video 75 95 and each one of those is a particular audience. Okay, custom audience. And then, once you create an audience of people who have watched the videos for 75% let's say you can then create a lookalike audience of those people who watched the video 75%. And so then you have. Let's say you have 1000 people who watched the video 75%. Okay, you could then go to Facebook and have them create a lookalike audience for you of millions of people, right? Based off the initial data of the 75% 1000 people, Facebook will go and create you a lookalike audience now of several 1,000,000 people, right, depending on how how you want to get in, we'll walk through that here in a bit, but it's just extremely powerful here with custom audiences. I don't want to get too into that right now. I want to walk you through all these different sources here we can target based off of the instagram profile. Then we had the lead forms here. This is great. Where we can target people who, let's say, have submitted their information or have not submitted their information. Maybe they opened the actual lead form, but they didn't, you know, select submit and didn't and put their information so we can target people based off of that. And then the instant experience. Um, I think this is a brand new one here, creating audience of people who open your instant experience. Yeah, this has to be a new feature here. This actually, this whole kind of outline here is brand new. I think it was maybe a couple weeks old. Facebook is constantly updating and changing their platform, So don't be alarmed if you know, every week so or having a few weeks, you see the platform kind of changing in appearance. So here is the Facebook page, where we can target people who like our Facebook page who engaged with who've interacted with in any kind of sort of way. So the first thing here is go to a website traffic here. Okay, so let's say that we wanted to target people who visited a certain page. Now, this is great for, like, e commerce businesses. Or, if you're something like a product, maybe a course info product, because you can target people who have visited certain pages, but not other. So, for example, that can e commerce store. You can target people who have visited the check out page the add to cart page as far as you know, adding the product to their cart, maybe have added the product to a wish list. However, we want to exclude everybody who's actually purchased the product right on land. Then on this page X page over here that tells us that they've purchased a product. Let me show you how we would set that up here. Okay, so for this one here, I have a particular course, and we're going to create an audience of people who have visited the sales pay, direct the landing page, but have not purchased the product because I know that if they land on a certain page, that means that they've purchased the product because you can't get there unless you purchase the product. So let's go. And let's go here, too. People who have visited specific pages, okay. And so for here, we want to go to let's go over here and go like this. Okay? All right, let's go to agency Blueprint. And so I want people who have gone to this particular page here, okay? And we can go like this. And so they've gone here, okay? And then we want to exclude people. Okay? Who have gone to the actual order page, okay. And actually placed the order. So that would be all website visitors who visited a specific page. So for here, let's put, you know, I just make up your l w w dot Wanna have fun? Okay. And it's put purchased. Okay, So now this means that I'm gonna create this audience of people who have gone to the order form or the landing page right on. And I can even create the landing page in here as well where we would go like this. And I can even create an audience of separate people who have visited this page only or if I want to even go down here and put all down here as well. So people who have visited this page right, which is the order page or people who have visited just a landing page? Or I can create an audience of people who have visited just the order page or just the actual 19 page. So either or right. But for this one here, we're going to target people who have visited this actual sales page here and then the landing page here, okay? And then we want to exclude people who have already purchased. And so this is where we would create this audience here. I'm not going to create it because I already have an audience for this and this is made up . You were out here, so that's how we would create a custom audience. Now, I've already actually created that. So I think it's this one right here. Okay, So, essentially, what we could do with that initial seed audience is then create a lookalike audience. So let's say we have 1000 people in here, for example, that we can essentially retarget right. People who have landed on those pages did not purchase from us. We wanted to create now a larger data set, which is a look alike audience. Okay, and Facebook will create this for so create a lookalike audience. Now what this is doing is it's creating audiences based off the initial seed audience, like I just mentioned. And this can get in the several millions because Facebook is able to really read and see those characteristics of those individuals that landed on the landing page, landed on the check out page but didn't purchase. Facebook understands those kind of characteristics. Those kind of behavior is those kind of people, and so they're able to go out and find several millions of similar individuals that would fit and meet that criteria. And as we go up here, as far as the percentages, the further up we go, the less that it's going to be associated or similar to the initial seed audience. So 1%. This means that it's, you know, the most closest audience set data set right to the actual initial audience. But if we go up here, we go to 10. This is going to be the furthest away from the initial data set, right, so 1% is the most in common, right? The most in common as faras. The behaviors interest demographics 10% is going to be the furthest away. So with this here, we can essentially create several different types of lookalike audiences here. And this could get into the several millions because Facebook has so much data on its that its easily able to find and put together audience data sets. All right, so now I'm going to show you the different types of audiences that we can create here. So let's go to custom audience here. And so let's say we wanted to create a custom audience here of a particular customer file, so we would simply go here to import for male chimp if you have a milk symbolist already or use a file. Okay, this is literally where we would upload a C S V or an Excel file, and Facebook would be able to gather that data. It's that simple, right? And then we just sit here and, you know, audience one, right. We named the audience and we save it, and we're good to go that simple. So let's go. And that's create a video one here, so this is fantastic. So what we can do here is like I mentioned, create different audiences of people who have watched the videos at a certain percentage. Now, honestly, I like to go at the lowest 50% on Ben 75 95 and I like to wait until I get about 1000 views at least 50%. It's OK because that way it can give Facebook a larger data set toe work with, so that when I go and create custom audiences and look alike audiences, we'll have more data to play with. Facebook will have more data toe work with, and I'll get better results in and a better quality audience set right so we can create different audiences here based off of the video engagement percentage. Let's go back. And so that's what we wanted to create one from lead form. This is another one here that I love, where you can create different audiences from people that have taken certain actions or have not taken certain actions with the lead forms. So people who have opened but didn't submit form people who opened and submitted form, so I don't think wherever they're going to be using anyone who opened this form because if people have gone through the form right and they've submitted their information, you know, they're already lied, right? So they're in a different bucket. So we want to be able to target people who have either opened it and didn't cement because they haven't submitted their information. And they're not a lead rank or people who have opened and submitted a form that means that their lead and we would essentially you re target them with a different offer because they're already a customer. So now let's go to the Facebook page here. So this is another great one here where we can target people who have interacted with your Facebook page in some sort of way. Okay, so we can target anyone that has visited your Facebook page. Anybody has engaged with particular post, or add people who have clicked the call to action button people who have sent a message to your page people who have actually saved your page or any particular post. So this is a great way to target people who have engaged with your particular Facebook page . They for the most part, are your fans or know of you already, So they're pretty warm. And so now, just a matter of being able to hit them right with a different offer and then easily be able to create ah look alike audiences from those individuals as well. So now I want to go over here. I want to show you some example audiences that I've created for one of my clients. And I'm gonna x out their information to protect their privacy. But I want to show you kind of how I went about the audiences here. So this is some audiences here that I created based off of different actions, different type of lead forms and video of you. So, for example, we have a look alike audience here from people who did not submit their information to a lead form. Then we have another one down here where we have the video of you. So we have video to video views 95% 1% lookalike audience. Then we have video to 95% of people who watched the video. This is an audience here, okay? And as we go down here, we can, you know, see that we have a very specific type of audiences here. So this one is a look alike of 1% for video, two of 50% to 75%. So anybody who watched a video to who watched it 50 to 75%. I created a lookalike audience of those individuals. So this is essentially how easily you can create these types of audiences. Okay. And any time that you want to create a lookalike, I walked you through that process. But you need a seed audience first. Okay? You need Facebook to gather data for you. Or maybe you have a customer file list. Those are the best ways to create custom audiences with and look alike audiences with his Well, so that's it for this video here. Just wanted to share with you essentially how to go about creating different custom. Audiences look like audiences so that you can be able to reach your target customers right as quickly as possible, and in the most cost effective way is possible. So that's it for this video here. And we'll see you guys in the next one. Thanks 13. How To Find Winning Facebook Ads: Now I'm gonna walk through some tools here that you can use to find some example adds to find some creatives and be able to use them for examples on your particular ad. So the first tool here is the ad swiper tool. This is a great tool. Or you can come in here and type in specific keywords or even the page name, and it could pull up on various adds that you can kind of see better actually performing well on kind of what's out there already. So So, for example, let's go ahead and typing chiropractor and this one here. And that's to see kind of what pulls up here based off of the most relevant ads and which ones are actually performing the best. So see here sometimes it takes a second. Here. Uh, see here, Tom pads search ads should be ableto pull things up here. Just say OK, here we go. So this one here is Ah, blueprint targeting chiropractors. Um, let's see here. Advanced management for chiropractor. So this one here is targeting specifically to chiropractors here, looking like they have some kind of solution for the chiropractors not necessarily marketing, but if you type in several different keywords in here. That's a dentist, for example as well. See what you can pull up in here and this is a good tool to come in here and just play around and look at what's very popular out there. Here is this one that here, targeting digital marketing agency owners, talking about dentists and chiropractors. I'm one of the cool things is here also is that if you click on this, pull it up here and you can see this ad and then you can actually look at all the comments and look at all the metrics. So it's pretty neat tool here. Let's go back, see what else we can find. Um, okay, so this one here is targeting dentists as well. So it's really just a tool for you to be able to come in here and type in certain key words or even page names and be able to give you add examples here. So let's go on to the next one here. This is the ad parlor mock up tool, and this is great for when you're creating presentations. Let's say you're working with local businesses or just a business in general and they're interested in Facebook advertising. And you want to put together a presentation to show them how the ads would look like in their campaign. So this is where you would set a page name here that say, Bob's a local business, for example, purposes you can put in an image in here you would put, uh, here at Bob's local business. We care about the community. All right. Just nice and simple years. This is just, for example, purposes. It's be great for you to be able to show, as I mentioned your prospects there. Just how great the ad you're gonna look like in the actual platform here. Okay, there, put an image here and then call to action. Here, you can select which button you would be. Contact us, learn more, like to learn more, depending on the objective right of your campaign, what you're looking to accomplish. That's what you're gonna select there. And then you can also select the metrics here. So let's say you have a love and this one here 20 and you can count the reactions to be let's say, 40 and change automatically. So pretty neat little stuff there and then the paid shares. Those can all be specific numbers as well. So let's that you wanted 500. You can change that to 500 and then the page comments if you want, you know, make it look a little bit realistic. Um, so 500 shares, um, that would probably be about 100 comments because obviously you're in typically have mawr comments than shares. You can play around with this here, and then you have the 20% text grid, which means that your only would have about 20% of the ad image there, have some text, and then you can have the right hand the mobile. So this is a nice little tool in here where you can just literally use, like, a snippet tool. And, uh, get this, Hear me able to put this into a presentation to show your perspective. Clients there another tool here, Facebook. Add examples from every industry. You're not gonna find all of the industries in here, but you are going to find some of the most common one. So let's go ahead and see if we can type this in here. Okay. Looks like it's having a makeover right now. Another tool is really just my Facebook, but just Google in it of itself. So let's say we wanted to find a dentist sample ads. Okay, I won't go to images here. Actually, this type in sample Facebook ads, you can always just google. Some example Adds hear what people are using kind of what's working for them. You can find something here that are great, Like this one in here, right? This is a perfect example of different type of ads you can using your presentations when you're looking toe work with local business is the most important factor. Ah, lot of times is letting them know that you have kind of a proven system, prue, and adds that you know are working for others and that air essentially improving the generate results. Right. So here's some more. Here, Um, this one's a pretty good owner. Here is well, dental implants. Consultation. So and you could type this in to Google for early Any Mitch, if you want to type in like, let's say, even chiropractors or local construction companies, whatever it is that you're looking the target for us faras local businesses, you can usually just type that into Google here and be able to see some example ads that have worked in the past, so 14. How To Spy on Competitors Facebook Ads: Hey, guys. One here, in this video, I'm gonna walk you through how to spy on your competitors. Facebook ads. So the first thing that I want to show you here is Facebook and how you can easily pull up different competitors of yours on actually look at their ads, but then also go over some tools that allow you to essentially search for your competitors , keywords on and be able to look at their ads and look at the engagement kind of the metrics so you can take some of those ideas and use them for your own. So for Facebook, let's say because of the fact that we're able to look at the ads now on the actual business page, we can easily come into Facebook here and type in. Let's say, if we had a particular body building product, let's go and type in bodybuilding. We want to look at supplements. Okay, look defined people here, So let's go. Her body will not calm here. This is just a quick example here of Let's say you wanted to find a different eyes that these guys here we're running. Okay, so we go to info on ads and be able to look at in here all the different, as if they're running. Let's say, if we were even looking for more specific actual competitors that say that you had a bodybuilding supplement and you wanted to find a very specific competitors of yours and look at their ads and find them in a very kind of efficient, effective matter. So that's where we go toe audience insights, okay? And let me show you here some examples of how we're going to go about really getting to the very in depth features here and really finding that target target audience and a target customers. So let me come in here, Let me type in here. Let's go to bodybuilding. Okay? And what we're gonna do is we're gonna pull up people that are interested in bodybuilding, okay? And we're going to look out, look at the different pages that they like, and then going to those pages and look at the actual leads are seizing the actual pages and look at the actual adds. So let's go ahead and put in specific change here. Okay. 25 to 34. Seems let's go 25 to about 35 seems like a pretty prime age there, Carrie. 35. Okay. Great school. The page likes. Okay, So here's this here. There's gotta be some additional supplements. Let me even sort of break this down even further. Okay, let's go to school. 21 2 35 Let's go, men. Yeah. Here we go. OK, so you used to hear So these guys have some kind of supplement here for, like, building muscle. Right? So let's have you wanted to look at the Raj Boom. We're going here to in phone ads, and we should be able to pull up all their answer wides taking quite slowly. Here. Let's go back over here. Wow. This is, unfortunately quite slow. All these guys, they're not even running in yet. Isn't running in the as your location for that country while they're not running in the older running ads on Lee in Canada. That's interesting. Okay, that's pretty cool, because you can see what countries running ads there. So this one here. Okay, let's go back to this one here. OK, so this one is running a very specific ads. Okay, Well, this looks like so this exact process here can be utilized for finding whoever it is that you're looking toe get ads from and good ideas. If you have some kind of ah, they cat product, a product for dentists, a product for that's a home Stay at home moms, you know, whatever that may be, you can easily come into the audience insights and get very specific on pages that your audience may like and then use that as kind of the sea audience to build and look at different pages that these individuals like as well that are your competitors and then look at their different ads. This is kind of just to the tip of the iceberg here on it's a good way to find out all your competitors ads, but there's some better tools that are a lot more, I guess effective, efficient as faras time. Some are paid, some are free, but the majority really are free if you want to use them here. So the 1st 1 that I have here is add Swiper completely free tool. It's add on a pier. You can add it onto your browser, and this shows you kind of the most recent ads that are being shown on your on your feet. I actually don't have a feed. I have the news feed eradicate er plug in Rose browser at on because it allows me to not go on Facebook and just finally scroll through the feed because, you know, it's really easy to get distracted. So in here, we either look at from the top ads that are being shown on your on your news feed, and we could look at all the metrics here, OK? We can even look at all the comments, and we can pull this up and actually even go into the Facebook out. Okay, Look at all this. This is fantastic here, all the different comments. So if you wanted to get very specific here and it's we want to look for, she wouldn't even find bodybuilding. Poor supplements. Just I've been body building here, give you an idea of how this works. You even happened through, um, patient in, but sometimes it doesn't pull up. That has to be like a really popular page in order to pull up here. Okay. Don't know what's going on here. Something for $19 to see if we can pull this up here Limitless energy. Okay, so this guy is promoting some kind of ah, program, huh? Okay. So, ultimately, right. You're in here to try to get some ideas Looking for bodybuilding supplements. Here's one right here. Um, what are these guys promoting here? Okay, so it's kind of Ah, video, their commercial going over their location. Okay. All right. Yeah, that that makes sense. So is giving you some great ideas here, right? Bodybuilding. I don't know what this is. Yeah, So maybe you're, like in the early stages of your research and you trying to find some different products that promote right? I hear they're really good. One here is Well, look at the comments. Everything I like about this tool is that it gives you all the metrics, the comments that likes shares, all that stuff. And you can look at it just by clicking on the little Facebook I call in there. So here's some more rain. The whole thing here is really get some ideas, So use this tool. Excellent. Excellent tool. Typically, you're able to get really specific with, like, the bigger pages that let's say you wanted to find Let's a pair of Marshall. This guy's a very well known and a marketer. He should be able to pull up. He's he's been in the game for a while and he has a ton of content out there. So let's see if he pulls up. But mostly it's the bigger guys. Okay, so he's not pulling up. But for the most part, you're gonna get guys that were pages that are fairly large that pull up just like you're doing Facebook ads, and you want to pull up the interest of different pages and magazines. They have to be, you know, significantly popular enough for Facebook toe. Have them in their database to pull up as I can interest. Okay, so the next one here is the swipe dot CO. This is a good one as well. This is more of a library of different ads on different hopes, different offers that you can use for your Facebook guide campaigns because, as you know, with Facebook ads, it's it's not, you know, search based kind of marketing. People are not on Facebook toe to buy products, to buy stuff right there on their to engage with their friends, their family, and when you're able to put together a compelling enough add frank that connects with them that stops them in their tracks. That gets them to take action to really had to click on it and to take whatever action you want them to take, which is, you know, buy something or to submit their email or information. You know, whatever that may be, it's important to have a good enough hook, right? Irresistible offer free this or 15 minutes of this for free, whatever that may be. Right, something for free or something of value that is just completely irresistible. And it's 10 x the value that you're actually providing for the price or for whatever it may be. So here's some good places to look for, you know, as far as this one's for, like dentists. See this one here. Okay, Yeah, This could be like a good, but you could do for this is the kind of off topic my head here is. You can have an ad and then have a page. Um, that has all this content on. So it could be like your Facebook. I could be like, controversial, you know, story or subject talks about why life is too short or whatever that maybe I'm just going to give you some ideas. But a good ad would be something around this topic. Controversial. OK, and then when they click on the add, it takes him to this article here, which you'd have on your life on your landing page website there. And it would talk about this story, give all examples and then have a call to action. The very bottom. Hey, for your free whatever right here. They're offering free consultation and panic Moronic X ray, right click here And they could, you know, put in their information, then boom out the lead right there. So these are some good ideas for, like, hooks, right? Because with dentists, it's really easy to get hoax. But it's, you know, oftentimes like free teeth whitening free teeth cleaning. And when you have something kind of everybody's using those. I've seen so many ads with same van, a copy. But when you're able kind, differentiate yourself in the marketplace with a different offer. Different hook, you know, and get people emotionally involved because they're reading this are taking some time t Look through this and then submit their information. They're a lot more qualified. So this is a good site here to look at different examples. Different things I've been working and be able to utilize. Some of them is well in your campaigns. Okay, The other tool here. But I want to go over his power ads by now. This is a free tool. Give you believe up to 20 or 30 searches for free, and then you have to pay. But I think, like their their lowest. Um, I guess packages like, I think, $20 a month, but even like the free ones, if you want to just come in here and have 30 searches a month and just, you know, if you might do a basic search, right? I mean, this is a fantastic tool. So let's say you wanted to find anything in here around Dentists, huh? Have been the key word benches. And lo and behold, we have a bunch of ads that we can pull up now. You can sort this very, very specifically by newest running longest lights popularity. Um, you know, when it was actually you set up a call to action, right? Look, I mean, this is hyper specific year. This is tool. This is a tool here that I have you recommend for if you really want and take a deep dive into the ads and find out immediately what's working for others. Okay? Because you have the criteria here to really figure out and find out which, when they're performing the best you can obviously look at. Based off the engagement here, which ones are working? Which ones have having a lot of action, right? A lot of engagement. This one has some good likes and comments here. Okay, So this one here, this person is talking about starting their own digital agency. This one talking about actually targeting intense is to double the revenue you have. This one here is pretty much like a marketing campaign. Perfect. Okay. Um Yep. This is a for an implant. Check out our clinics to say about 70% off your dinner yet. So this one here, these guys were targeting consumers for dental implants. Okay, so, yeah, this is such a great resource here to be able to type in just a simple set of keywords in Boom. You had a tone of ads here that you can use as a reference and be able to really, you know, spying the competition. If you have to see if I can even have in here um, free 18. 18 the bodybuilding supplement and see what we can pull it from here. Okay. Muscle and strength. Yeah, because so creating is actually a really good supplement that you can sell it in the kind of body building space because there's so many different types of creating. And there's somebody different brands and products out there that you can easily come in here. And if you're kind of doing that research phase, look at what people are doing, right? What? What kind of messaging are they? Are they saying you can see here? This is other countries you can feel to. This is well through different countries to make sure only your you know, languages pulling up. But you can look at how people are writing their ads, how their positioning the product where the kind of images air using the kind of style gonna look the feel right. And that's the biggest thing here is looking at your competition because let me let me put it to you this way. Really? In business in general, OK? The biggest thing is really looking at your competition. Figure out what they're doing, okay? And being able to emulate that to an extent by adding some of your own touch and uniqueness . Okay, Because why reinvent the wheel? Right? Your competition has already spent hundreds, thousands, even millions of dollars. And putting together these products, these advertisements, all these different things that you can easily come in there and emulate to an extent. Right now, I'm not talking about straight up copy, but used their framework there. Type of imagery of colors. You know, the positioning, using all that to your advantage and put your own unique twist into it. And boom, You have now your own brand your own kind of way of promoting that particular product in your own unique way. So that's why these tools here are fantastic. Four. If you're doing product research, i mus faras What ads are working on the Facebook marketplace? Facebook is one of the biggest ones right now. Obviously, it's it's not necessarily his biggest Google, but it's the best right now, I believe to be able to make money immediately because of the fact that you can create a campaign and start making money within 2030 minutes getting leads even. At least you could do that with Google and words as well. But, um, I think I think you gotta look at in the B two B space and the B just be the sea space in the B two B space. Google AdWords works well, and it works also well for that be the sea space. But ultimately right now, because there's there's this huge, I guess growth on Facebook. It's like in its prime right now, right to point some building users growing eso I mean this tool here. If you want to find out what's working in your market, spawn your competitors highly, highly recommend on these tools here and the strategy get out outlined. 15. Get Access To Competitors Facebook Ads: a Juan here. And in this video, I'm going to share with you a new Facebook updates that allows you to look at your competitors ads. Now, just to kind of give you an idea here. The previous version of this update was where we could see the ads here on the Facebook page of the actual brand or the business here. We had a section here where had info on ads and ah, lot of people in different marketing groups that I'm involved in. We're kind of, you know, saying that it was gonna be a bummer and that it sucks that they're no longer available, but it's actually still available to look at your competitors ads. You just got to go to a different place, and I want to show you where you can go to get those as they are. So gonna pull up of your competitors so you can look at their copy, use them as references and you won't be able to use ideas. The new area that you want to go to when you're looking at your competitors ads is down here and you're going to go to the page. Transparency. This is a new area that was just added there. I believe just recently when they took away the info on ads. You gotta understand that Facebook is constantly upgrading updating the platform. So you may find things that where they're available a day ago, 23 days ago, we could go, and now they're gone, or they're in a different place. So is this part of the game of Facebook? Right? You've gotta roll with the punches. You gotta involve with the time. So let's go over here. Seymour, we go to the ads right here, view in the ad library so automatically it's going to take us to the click funnels ads here and so we can go down here and look at the active. Adds inactive. Mads, this is a powerful tool here. Really? Look at kind of what adds that these guys were running here as faras click funnels so we can use them for ideas. But the info on ads section is still available. Is this essentially moved to a different place. So I just wanted to create this quick video in here to give you an update that you know what thean phone ads just moved, but it's still available for you to take a look at. I mean, this is something where you can come in here and really type in any type of brand or business and pull up their ads. The mingle back over here. The easiest way is this Simply coming here to the actual Facebook business page right fan page and then literally go down here to pay transparency. Seymour. And you're good to go. And so that's going to be good for any particular Facebook page. That's gonna be the new strategy for you doing your research toe. Look at your competitors ads and use them as references and his guide. So that's it for this video here, and we'll see you guys in the next one makes. 16. How To Create Facebook Ads: Let's go back now. And I want to show you essentially a walk through step by step of how to create ads. And this adds gonna be for, ah, very simple chiropractor that we're going to set up here. Chiropractor, ad targeting athletes. So let's go. Cairo, Uh, athletes nice and simple. OK, that's gonna continue. And Ah, this one here will go, uh, type pain Cairo athletes, and then we'll put 25 to 35. It's gonna be this particular ad sitting here, So go to 25. 35. And you couldn't even, uh, test whether it's male or female or be able to just run the ads and gather the data right When the Leeds Air coming in, when the clicks you're coming in, you can see Okay. Is it males or is it females that are most likely? Click on the add Now, the best way to go about this for athletes, specifically, it's gonna be males, right? The males are the ones that are typically into the extracurricular activities into sporting basketball, football, tennis. And so what we've seen is men of the one they're gonna be taking the action the most, so we'll put men in here and let's hear we're gonna target. I'm in the Seattle area. Let's start in Seattle. She had a Washington on Lee and will put, uh, buff go 10 mile radius. Okay, so in there, boom. And then we can get a little bit detailed. I like the test because oftentimes Facebook will do the heavy lifting for us, where we'll put together the ad and then we'll see who's clicking who's interested, right? Was actually taking action. And then from that data that we've gathered weaken, then put those in a separate bucket and continue to retarget those. So for here, I don't Facebook has done quite limited in the targeting here, but they say if we can put in back pain No, Um, I'm just here pain management. Okay, so we're gonna leave this one particularly open, but you can find out a little bit more about this particular audience and get a little caper. But with this one here, we're gonna leave it a little bit broad, and it often times is best to leave it a little bit broad in the local space because we can let Facebook just gather the data for us and do the heavy lifting there. So here we want to go to edit placements. We only want to show this into the feeds. Okay, move this out. Boom. Um, messenger, This one, this one's it Could go either way. I recommend just testing this, but for now, we're gonna remove that. Okay? I like to do a $10 a day. You can go 10 to $5 a day. It's a good starting point there, and then we want to go to continue. All right, So now we're gonna go over here and give this a name. Cairo athletes, add one king. Okay. They were going to click on Single Image and go down here. Then we're gonna go to free stock images. And so we want to look for in athletes that has lower back pain. Okay, more. Let's go back. Pain. Okay, we get some. Good. Okay, here we go. So this is a good image here, so we're gonna use this one, and then we're gonna go to desktop. Once this goes live, this is gonna get removed. Their faras the shutter stock. So in the text here. Good ad copy. I would put would be. Let's say that we're calling out the particular audience, right? So I would say attention in, let's say, Seattle athletes. Okay. And that would put Are you dealing with neck and back pain? Right? So we're calling out our idea audience. We're asking them a question as faras, if they're experiencing pain, which obviously most of them are, can. And then well, let them know back and neck pain can make it impossible or difficult. This go difficult. Actually, it's make it impossible to perform at your best, right? So what we're doing here, is there a specific formula? So we're calling out the audience, and we're calling out their pain. So then we want to provide an offer, an incentive for them to take action on our particular offer here. So let's say the doctor that you're working went there, we would put I'm Dr Smith. Okay. And for a limited time, we are offering 25. Or you could say we're for limited time. We're giving away 25 discount vouchers. Okay, uh, to for consultation, exam and adjustment. Okay. Uh, two athletes. Okay. That okay. Or two athletes that are experiencing two athletes that are dealing with neck and back pain . Okay, nice and simple. So it's pretty much this is the offer we're providing a voucher on. And it's only going to be for $21 for only $21. Can anyone who put a value here? So let's say it's 1 47 to value. Okay, so that's the offer. Okay, now, now we wanna have the call to action here. So on Lee, 25 vouchers available. Okay, get one now, by clicking this link here. Okay. So here you can use, like, 1/3 party tools such as Bentley and put a link where you contract more of those clicks or coming from, or you can just simply put a shortened your Ellen here. But you're also gonna want to have it in here is Well, so on the headline that said we would want to put the headline as in only 25 vouchers available. Okay. Okay. So this one here, right? You can either put this here, or you can actually put the offer here, so the offer would be okay. Consultation exam. An adjustment right here. Boom. Okay, so but you see how it can get kind of congested in your let's even put this shortness up in here. Okay, Harry, go Consultation exam and adjustment. Four athletes Onley. It's fixed this up here Air we go Consultation examined adjustment for athletes only $21. Perfect, right? That's the actual offer to let people know what exactly that they can get from this ad here in this particular offer, so they can click on Learn More. It's going to take them to the same destination. But this is essentially how nice and simple on this would be. So if you're running ads for local businesses, the biggest key factor for running specific ads on Facebook is the offer. How came you present that particular business, their particular offer? Right? In a very unique way. What kind of unique mechanism can you use, Right, Let's say, for like a local security company, you're gonna do like a free risk assessment, right to get people to take action, to get a free risk assessment. Same thing with different kind of business is you want to make it irresistible enough where it stops people in their tracks when they're scrolling so that it's talking to them and it's giving them a reason to want to click and submit their information right, because people are not on Facebook to submit their information and take on offers their toe , have fun with their friends and family and interact with them. So the better and the more irresistible the offer is, the better likelihood you are to be able to get people to take action and actually submit their information. 17. How To Create Carousel Facebook Ads: So in this video, I'm gonna walk you through how to create a care. So at So here's an example. Care so adhere for the chiropractic niche. Right? And this is essentially just showing you kind of the framework here in the outline. OK, so this one is talking about back pain. Neck pain. Great. I'm Dr Troy Wilson. There's only 50 vouchers available right here is this link. As you can see, this is a Billy Lank, right? There's another one down here, there essentially the same links, right? Because you want to be able to track this particular ad so you can see there's one image here now with these images, you want to have them as far as like, the doctor, I actually being in the in the picture, actually performing the actions, okay? And it's going to very I'm gonna show you one here that I've had. Well, I pretty much just created right now on the fly, just for example, purposes. But you would like toa have theatrical doctor of the physician. Whoever may be actually in these times of images, uh, for the most part, to be able to have the highest likability that it's actually converting. Okay, so let me show you here. This is something here. Just an example that I created. But I wanted to show you how this would get set up so we would have the scene. A text here up here, Right? And then it would just be three different images. Now I have LeBron here. I have a basketball player right there and then it's like, 13. This year. It's changed this out. Um, let me put just like a, uh, even this guy here. I said, that's too small What can put in here? So Yeah, it looks like Let me just put them one of these in here, just for example. Purposes we'll have, um we'll have just that girl in the background right there in the dental office. I just want to show you how this is going to be structured. Right. So we hear, have human. We have here the three different images, right? And you want to make sure that the headline which is down here and the description is all the same for all three. So we go to the one here. Ok, we have the same headline. Okay. Same description see mural. Same thing here. Same thing here. So all three. Okay. And so this is essentially how simply you and set this up, right? I mean, this is super simple here. You want to check the automatically, show the best performing cards first, right? And then leave these other ones here un selected. But it's pretty much the same as the single image. But just having three different images in this type of ad and, you know, having the people are actually click on the sign up. So that's really the only difference there. You want to come down here, You want to make sure your pick so is in here. So you're tracking all that data and that should be it for this video. In the next one, I'm gonna show you how to create a video ad. It's very, very simple as well. The creation of Facebook ads. You'll notice once you get some experience. Or maybe you have a little bit experience. It's very, very simple, right To create these ads, you just have to get a little bit familiar with you know what? All the buttons you write, how everything works. So just like anything else in the beginning and maybe a little confusing. A little bit. Difficult to understand, but you'll get it with a little bit of practice in time. Okay, so we'll see on the next video. 18. How To Create Single Image Facebook Ads: All right, So in this video, I'm gonna walk you through how to create a single image at it's super simple. First thing you want to do is make sure you name the correct add. So for this one here, it would be, but they have athlete way and he okay. And so we would go down here, and I already have this pre populated for you. But if you want to adhere your own images, you go to, uh, the browse library for what you have currently uploaded into Facebook. Or you can add more images there and upload reform your from your computer. Or you can get some stock images here from shutter stock that Facebook provides as well. Okay, so here's the offer. You can see it's attention. Athletes are city athletes. Are you doing with neck and back pain? Back and neck pain can make it impossible to performance your best. I'm so I'm so doctor, right, giving away 25 of vouchers. So basically, when we have this offer here and we're asking them or telling them to go to a link, wanna have a short link and this is typically going to be through Bentley, you go to billy dot com I think it is. And sign up for free accountant. It really gives you the ability to track a lot of the link clicks where that's coming from , Really analyze that data and I think it's free because the one that I have is free, and I think they have other kind of paid versions. But really, all you need is a free version, and you be able to track a lot of these different actions in here. Okay, So once you have this set up in here, Okay, they're gonna ask you for the website. You're out where this offer is at. So when somebody clicks on this ad, where they going? Right where That where is it taking them? And it's important that it's takes them to the actual offer. So this one here. I just took this to this often form. Here is an example. This is a dental implant offer here, but I'm just putting it in here just for this example. Purposes room. Okay, so this is in here, and then we have our headline here, and this is a news feed link description. If you want to have that. So this is pretty much a here. We're ready to go on now. We would just go to confirm there, and we would be able to go live. So this is for the single image ads. Let me know if you have any questions on this, and we'll see on the next one. 19. How To Create Facebook Lead Ads: All right. So I want to quickly walk you through one of the most easiest way to generate leads through Facebook, which is through the lead generation form here. So let's go ahead and create this year, this is on the crate. New campaign. Okay, If you go into your ads on your business manager here and you go to ads manager, you go to create new campaign. So we'll go to continue here the generation campaign. We'll make sure that we slept Facebook page, right. You're going to set your ad set there in putting your information here. If this is great for if you're targeting local businesses so maybe a refer a dentist, anybody in the local area, each bag company that you may be working with where it's super easy to get somebody's name . Email phone number. OK, so here's you put in all your demographics, right? Location, age, male or female. Right. Detailed targeting there. I like to leave this a bit open. Just to have the picks will be able to collect its data and be able to give us a better ideas. Faras, who is the best type of individual that's actually searching for this stuff or who is interested in the services. So sometimes I'll add in a little bit of, you know, information here as far as the age, because I have an idea who would be interested in the services. Right. Okay, so we want to go to edit placements here. We want to make sure that we're only doing the Facebook feeds, and then that's good there. I like to do $10 a day. Okay. Leave that there. Okay. All this else is good. Okay. Cash. I just accepted this. Let me, uh, let me come up here real quick, Okay? So turn this back to, uh, the says in digital marketing, and it's going to continue. Okay, So we want to look for this is not how we're gonna be doing the adhere right, because we're not gonna be doing, uh, a Okay, so we're gonna be doing an actual adhere, and obviously it depends on how you're going to be doing that here. We're doing a carousel image video site show. We're gonna be doing a single image here because we're gonna direct folks to actual lead form. Okay, so let me show you over here. Go down. All right. So obviously you want to make sure we have an image in here. We want to fix up the adhere rights. However it is, Let's go. You know, Bob, But why? You know, here is this ad, right? We want to make sure that this adhere. It's compelling enough toe, have people click on it and then submit their information. Right? Whatever it is it representing, however, it is that you're gonna be doing the ad there. Want to make it very compelling, enticing for some of you to click on there, right? Perhaps even an irresistible offer. So then down here, right, instead of folks going to a landing page, which they typically do when we select thes types of forms here, they're going to go to this lead formula. Very, very simple. Okay, so let's go down over here and let's create this form. Right. You can see there. Okay. Just how simple this looks, right? Somebody clicks on the ad, right? And then they can go to side of now and bone put in their information. I mean, it's that simple. Okay, so let's go to undergo more volume here, okay? And then you want to go to intro headline goes here Right there is a park came and then we'll keep this image. This is what this at is this is what this is going to give you. Okay, there we go. So and then some information down here, right? So basically, we're just putting in this information here. That would make sense for us to collect data, right? And it's just like a little simple landing page. But it's very, very simple. Where the information often times even already updated and uploaded here because it's pulling from Facebook's algorithm. Right? Facebook data. So questions. Right. Let's say we were to put I likened by email. I put forming first a full name email and then a full first name. Let's do this. First name, phone number and email. Okay. Simple is that, um and that's gonna get you the most amount of leads because the more questions you have, the more people are going to not want to fill this out, right? People are lazy. They want to be nice and quick with it. So I would come up here and make sure that this is saved. Okay, So, uh, let's say This is for a roofing campaign. Roofing lead, add head. So it's that simple. What would save? Okay, you will, but finish. Obviously. We want to save it. Okay, Finish. Yeah. Okay. So it's essentially that simple to set these up. They want to say this. Okay. Yeah, I forgot about this. So me to put in the privacy policy here and the thank you page here, I'm not gonna put the singer, because, um, it's just, you know, I'm just making this video for you to give you an example of this leave form here and how powerful it is because it truly is so simple to generate leads. You don't even need a landing page right on. Works perfect for local businesses. So here's the thank you page here. You say thanks will be because shortly something simple. Here's your website down here that you could have been privacy policy. Make sure that your client's website has a privacy policy here that you could put in there , and, uh, I think that should be good so that you'd save, and then he could finish. And then you should be able to use this and drive folks to this particular lead form here and generate a tunnel leads. All right. All right. Thanks. 20. Facebook Ads Placement and Targeting: a one here and in this video, I'm gonna talk about the Facebook ad placements and targeting. So I'm here on the audience targeting section for creating a particular ad. One of the first things that you want to get an understanding of is the detail targeting here. Now there's three main areas that we can really focusing on and dialling are specific audience. That is the demographics, the interest and the behaviors. And here I have some actual darks that really break this down. So with the demographics, weaken target by a particular location by age by languages. If you want to target by relationship, right, we could target people who have not recently got married are single or in a relationship. So it's really, really good for us to target specific people that may have got recently engaged with specific offers and then those who have recently got married as well with specific offer. So very easy for us to come in here and really find to in our specific targeting based on the demographics. Here we have the education field of study. Now, one of the things that keep in mind is that the audience targeting has become a bit limited as of late. But you can still target individuals by very specific behaviours, interest and demographics so we can get down here and even go further into our demographic targeting. And then we have our behaviors. Now, with the behavior targeting one of the best areas that I like is actually targeting people by the job rose. So if you are a business out there and you're looking to go after other business owners, one of the best ways for you to really target business owners is by making sure that you're targeting them by their specific titles. So CEO, business owner, right, You have that option to be able to target those types of individuals. And here we have some additional factors here. The weekend target is well for behavior and then interest. This is where we can get a bit specific as well. Entertainment, family relationships, different type of hobbies, food and drink sports. So those are going to be the top three areas that we can really focus in on a sfar us for our targeting. Here we can see the demographics, interests and behaviours. Now, depending on who you're going after, right you want to make sure that if you're doing, like local that you leave the targeting a bit open, okay? And oftentimes, from doing local for local businesses, I'll just do like an age range. And then if it's all female or all male, where I'll do all depending on who my target is, and I'll leave that open just for, like, a specific area. So if I'm targeting the Seattle area right, I'm just going to focus in on the Seattle area between about 10 mile radius, and then I'm going to leave it open because the great thing about Facebook is that if you give it enough time, it allows you to collect enough data. So then you can go and then re targets and then create lookalike audiences of people that have submitted their information and actually engaged with your ad. So as far as for the actual ad placements, we want to only focus in on the feeds if you want to do. Also, messenger Messenger is a great one to test out, but for the most part, the feeds is going to be the area that you want to focus on, primarily because that's where everybody's at right, everybody scrolling through their news feed they're looking for, you know, things from their friends and family. They're looking for things that are interesting that catch their eye. And so that's where we want to be with an irresistible offer or a specific call to action that gets them to stop scrolling and then submit their information or buyer product or service. So for this one here, we just want to do the particular on news feed. So eggs out of this exactly this now, depending on who your market is, the market place could be also good for local businesses. Again, this is something that you need a test out for your particular market. It's going to very. The audience network is one of those deals where you see those ads when you go to different websites. When you go to really any type of other website out there, you're going to see different ads that pop up. And those are the ads that you really want to avoid, at least initially later on down the road. If you want to test that out to see kind of how that converts right then you could do that . But for now, if you're just starting out, I recommend you do just that feeds you contest also the messages here because obviously ah , lot of people are on messenger every single day. But as far as for the placements, this is how you want to set this up. And then for the actual detail targeting here, I would leave this open for local. But if you're doing like, let's say, a national base product, let's say that you were doing like a bodybuilding products. Okay, so for bodybuilding, I would like to focus in on three different things. OK, so I would focus on, let's say, somebody who likes bodybuilding not calm, because I know that if they like bodybuilding, com or if they like bodybuilding in general, right as an interest, and I know that they're most likely going to be a customer. So somebody likes bodybuilding as far as an interest, and then they like a particular brand of bodybuilding supplements. Let's narrow this down. So let's go to be a sand is a good brand here, Bs in. This is a supplement product here company, and then we want to break this down further now So we got people who like bodybuilding. We got people who like BSN, which is a bodybuilding supplement company. And then we want to include an actual bodybuilder in here so we can get very, very specific. So BSN and then let's say Jay, not Jay Cutler. Let's go, Ronnie Coleman. Okay, so this is a really good audience that here Because we know that the bodybuilding individuals have this interest, right? And that if they like BSN, if they like this bodybuilding supplement company, they're gonna also be a good audience. And then if they like Ronnie Coleman, which is a bodybuilder, they're also going to be, you know, a really good audience for us, a target for our bodybuilding supplement. So this is the best ad placements. And then for targeting. Like I mentioned, you got three areas that you focus in on. And it's the demographics, the interest and the behaviors. And if you have a national audience, then I recommend you have at least three different areas that you're also targeting so that you can narrow down your audience because I know that this particular audience is going to be a really good seat audience from you to go ahead and start running ads to So that's it for this video 21. Facebook Campaign Level Optimization: you guys won here and in this video, I'm gonna talk about the new Facebook update for the campaign level budget optimization for your ad. So Facebook just recently announced a new update that's coming. I believe in September. I believe it's available right now in your business manager to be able to create ads and have your budget set at the campaign level versus the ad set level. Now, Right now, as it currently stands in, kind of how Facebook has been going for a while is you set your budgets at at the actual Adsit level, which is very, very good, in my opinion, because you gotta have different audiences. Maybe if you're doing, like a local, like up a cold audience, a custom audience, a audience list that you are uploading of your current customers that maybe have purchased before. So I like the fact of having the control at the asset level. Now, from what I understand, Facebook isn't going away and doing away with the asset level optimization. You can still actually optimize Well, excuse me, not optimized, but add the budget there at the asset level, however going forward, they want to try to get everybody to start doing their budgets at the campaign level down. To be quite honest with you, this this kind of book, they I think, is actually really good for beginners. So a lot of people that are kind of new on the Facebook platform, this faras advertisers It can get quite complex for people to be able to decide different campaigns on that the running and how to actually set the proper budgets. But with the campaign level optimization as's faras the actual budget, I mean, it's gonna be so much easier for the marketers that are just kind of starting out better Beginners that don't really understand how to do proper budgets. It's going to help them tremendously, But for those that are kind of a little bit more advanced, like myself, that have experienced have been working with the ad set level ah, budget budget there it's going to be kind of an annoyance. But still, I still think it's a good move in the direction that Facebook's wanting to to go, which is making this a lot easier on the The Great thing also is that once actual, your campaign is set up there and you said your budget, their Facebook will look and seemed fine. Okay, this ad set right here is performing the best. Let me allocate the majority of the budgets to that particular ad set and continue to push that. Because what you'll do is, let's say, if you have, you have $20 is your budget per day and you have, let's say four different ads sets in there, so you're gonna you're gonna essentially spend $5 a day. It's gonna be most Give me $20 is going to be allocated to those four ads, and one might get five. Another 1 may get 10. Another one, maybe two. And so it's gonna disturb you the $20 across those for ad sets, and it's gonna push more of the budget to the one that's performing the best. That's why, like I was saying, it's going to be easier on those that are beginners that are starting out because it's going to automatically do the optimization for you, in a sense, because it's gonna allocate those funds to the right ads it there. So I recommend you come and check this out in a lot more detail here It's the facebook dot com ford slash business Em, um, one shooters are actually included. A link to this the bottom of this video. But you can come here and look at a video that they have set up here. And I showed you how it works. Just like I was mentioning. This is where we have the set up. You know, for for the most part, how Facebook has been going where you have the ad set here, where you said different campaigns the budget there because, um, within the asset level, let's say if I have, like, a cold audience here and I have a maybe a retargeting audience here and maybe a different demographic audience here, I want to be able to push a certain amount of money, right? Certain amount of budget teach. I'd to see what's what. You know, which add actually is performing the best or which adds a performing the best within this ad set. You know when when we actually find a wing ad set, then you know, we're obviously going to be able to put you put more money into that. The ad set budget. But with up here, what Facebook is trying to do is make this like so much easier for us and really for the marketers that it kind of just starting out where they don't really know kind of what budget to put here or are kind of just playing the guessing game. So for here, if it's just like, Okay, you know what? Instead of putting $30 across different ad sets, I'm gonna put $30 at the campaign level from my budget. And then everything is going to get distributed here accordingly, to which add set is performing the best. So as I mentioned earlier, if you know this one here is getting evenly spread out right, and we're going to see OK, this one's converting the best but still getting $10. If this one is converting the best $18 right, the majority of the budget is going to get allocated to this ad set here automatically by Facebook. So again, that's what I'm saying as faras, the uh, the marketers or the advertisers that air coming out that are just starting out with Facebook. This is going to make their lives holdout easier for us, kind of a bit more advanced folks have been on the platform for a while that want to get a little bit more control and have a bit more control to the that the spending on each at set . You know that's not gonna be the best thing for us. But from what I understand, Facebook isn't going to go away with being able to set your ad set level actual budget. But it's just going to, I guess, recommend and be more prone to toe want to use this because it's kind of what it what it wants to do, going forward so you can read more about it Here on this page, I'm going to include actual link at the very bottom of this video so you can see the benefits here. I mean, it's talks about, obtained more value from campaigns, right? Facebook essentially is doing the optimization for you. It's it's a bit off off your hands because Facebook is algorithm. This so intelligent, right? I mean, is it would attract all of our different actions, able to look at the different pages. We like all the interest we have. It has so much data on this. And when we come in and try to create a Facebook ad. You know, we got to get quite specific. We've got to choose the right audiences and with having the ability to have Facebook optimized for us at the campaign level, it's going to be, I think, the game changer. I have not tried it yet. I'm still doing all of my optimization or not really optimization, but budgeting at each individual Adsit level right? I have an ad set that has a specific budget, and then I want that, you know, if it's with a 10 point dollars, whatever that maybe I wanted to go to that ad said on Lee. But I think I may be kind of start entertaining and maybe trying to campaign level kind of budget. But right now, because I'm so used to the ad set level, I like to have that control. And as I mentioned, it is a bit more advanced, I guess, to have the ad set level on a budget. But for those that are just starting out, those just kind of beginning. I highly recommend that you start utilizing and trying the campaign level budget there because, as as you know, Facebook here we really laid out there doing the optimization for you. They're gonna be allocating the funds. To which ever, Ad said is becoming the best performer is performing the best and these losers over here, they're going to get less and less funds allocated. And so that's really the the gold that the ultimate goal of a Facebook campaign is to run a a bunch of different tests, right? A bunch of different audiences at sets, right? A bunch of different, as within those you know at sets and find Which ones are the actual winners, which, which ads are actually resonating with the audience? Are, you know, actually getting people to take action on your offer or buy your product and then being able to scale out those particular assets? But here, because Facebook is wanting it to a lot of the heavy lifting for us even more than they're doing, they're like, Hey, you know, let me let me take over the entire campaign and you just said a budget at the campaign level and we'll distribute those funds accordingly for you, for the to the best winning ad set. So that's pretty good. I mean, if you ask me. I think it's actually step in the right direction. I think it's gonna work out well for all the new marketers coming in and a new advertisers . But if you've been in the game for a while, you've been advertising on Facebook for a good while. There it is gonna take a little bit of getting used to. I'm probably going to try here pretty soon, but again, I still run everything on my ad set level. But we will seem so. Let me know if you have any questions on this. 22. How To Scale Facebook Ads: Hey, guys. One here, in this video, I'm gonna go over how to scale your Facebook ads nice and easy. So I know there's a lot of different ways to go about scaling your ads. I know a lot of people, unfortunately, take the wrong approach by feeling that an ad is quote unquote fatigued or I have been running for so long Now they got a cannon and run new ads and kind of new creatives. But there's actually a way for you, not toe have to do that. And I'm going to show you here and walk you through a process that will allow you to use one side of creatives and keep recycling that and actually duplicating that and scaling that out for, you know, for Max, you know, were turned on investment because most Facebook marketers that I've seen out there from what I've noticed, is that they talk about Facebook ad fatigue and, you know, changing up the creatives. You don't need to do that. So you walk you through kind of the first step here. So the goal in really any Facebook ad campaign right is to find your winners and skill out the winners and turn off all the losers. And, you know, make sure that those winners are at a good cost for lead or good costs for purchase, whatever that may be in that you could easily turn that up or down, right on or off, just like a faucet. That's one of things that tell my clients is a. Our goal is to find, you know, 3 to 45 winning ads that weaken skill out to the moon, depending on your capacity. And that is what you need to do because you don't have to have a bunch of new creatives every time you feel that ad isn't profitable anymore, brain. So the goal for you to have actual as you can optimize very easily and effectively is having multiple add sets, Okay, with each having four unique images. Me, Let me give you an example of how this works. Okay, so I have an ad set one. Okay, I have one audience, and I have, let's say one particular hook in there, I'm gonna give you an example. So I have a free teeth cleaning. That's them running ads for dentists, Haven't I? Haven't ad set audience. I have a teeth cleaning. I'm not just gonna have one ad in there, Right. I'm gonna have one ad the same offer, but I'm gonna have four different images in there, because what I'm doing is I'm creating variation, okay? And so then if I have, um, you know, 10 different audiences, I'm gonna have one ad in there, but with four different images, So it's really four adds It's the same copy, right? The same hope. The same offer is just a different image because you don't know what's going to resonate the most with that particular audience. And the way Facebook algorithm works is they say you have 1000 people in your audience. Okay? You have 1000 people that fit in this audience. Book it. Now, people think that, Okay, Facebook's gonna show my eye to all those 1000 people. Well, unfortunately, it's not. It's gonna show your ad to a small sliver, a small segment of the audience, maybe 5100 people, and then based off those initial conditions of those initial actions from the type of people that are engaging, clicking, liking, sharing, taking up on the offer, Facebook's then going to look at the audience and then go and find other similar people from those initial conditions and find others that meet that criteria, meet those characteristics and then show those ads to those people. So that's why you want the variation because you don't know what's going to resonate with people, and you want to kind of cast a wide met so that you're able to have the most amount of success. Because you can have one audience, you show the same exact attitude. And because it's only shown to a small segment of the audience, you can have one ad bomb and one ad completely have success rate is because of the initial conditions. That's what really matters. Okay, so what most people do and let me let me go to the next one here. What most people do is kind of. What I mentioned is that whenever they feel that an ad is no longer working anymore and it's kind of ran its course called Apetit, and they just can the ad and then they go and create new creatives. But you're pretty much starting from scratch again. You're doing that right? And so what I recommend is not creating new creatives but simply duplicating that winning ad set, okay? And changing something very slightly on it. So when you're doing this, you're essentially have ad set one that is profitable. You duplicated. Okay, that winning profitable ad set. And you change the bid, you change the audience or something very, very minor in there, because then you have a whole new set of initial conditions, right? And so that ad Excuse me. That ad said that you just duplicated now has has a new small segment of that big 1000 people audience that they can show your ads too. And when you continue to do that, those assets now are touching upon different segments of that initial audience. So you're having mawr ways toe win. So just think about even if you have a massive audience, like a 1,000,000 people in your audience or 500,000 right? I mean, you could have that audience running. They're very successful campaigns for years. Because you're I mean, you're never ever really going to see that entire audience. You only just gonna see small segment, small slivers. So in order for you to try Teoh, get funding is much of those 500,000 people or a 1,000,000 people is possible is to create and duplicate your winning assets and change something minor. It can be the age, the ad budget, maybe a mobile device versus, you know, versus actual you know, that stop female versus male something very, very slightly because it changes the set up so that Facebook things, it's a new kind of you kind of add. And so it has a different set of new condition. So the way to really, as I mentioned, scaled out your Facebook ads and find the winners and continue to kind of, I guess, utilize the same ads over and over and over again for my for an audience is by duplicating the ad sets okay, in changing it up, that is how you're going to easily scale of your campaigns. I mean, I've done it numerous times. It's super easy. You know, you don't have to go into great depths of you know a man is this ad is no longer working and became, you know, negative is no longer profitable. Well, campaigns happen like that all the time, right? You may have ah campaign that, you know, assets running. It's working well for a month. Profitable home. You know, we're making money, we're killing it. And then all of a sudden, it falls off right? Well, time to duplicate that and change something and then have a whole new set of initial conditions. And then boom won't hold hot ones. It becoming profitable now. So don't ever think that your address like getting fatigued or whatever. It's actually, if you have a large audience right in your audience base there for your AdSense, duplicate them. Change up a couple things and you'll have a new set of conditions. And that's how you could easily scale out your campaigns, your ads to get the maximum return on investment. So that's if in this video here, I just wanted to give you a quick overview of how to scale your Facebook ads campaign worked extremely well for me. I know it'll do wonders for you 23. Facebook Ads for E-commerce: let's say that we have a body building product that we want to promote to the body building community. So the first thing that I would do is come in here and type and interest. I would go to bodybuilding or even bodybuilding. Com. So bodybuilding. Okay. And then I would go to really find out. Okay, what is a common age here? So 18 to 24. 25 to 35 then 2035 to 44. So I would even go 21 2 I would say, like 35 or even let's go over here to go to 40. Just so we have a really good audience there that is going to make the most sense, right? And so for us is obviously going to be all men because men are obviously going to be the ones interested in bodybuilding. Yes, there are females, but not that many. And now that we've broken this down a little bit as faras just men between 2140 if you want to just target all the United States, you can do that if you want to target several countries. But for this one, I'm just gonna be doing in the United States. And so if we wanted to break this down even further here with the relationship status, we goto advanced, and then we go to relationship status. So, you know, it's single in a relationship and married single in a relationship. Married. Okay, so now we know that we have a really good audience here that is very likely to be interested in bodybuilding and want to purchase bodybuilding products. So now let's go over here and look at the page likes and a different pages that are similar to what we're trying to promote. Okay, so I don't most of farm is a great one. Optimum nutrition body, but not calm. Sell your core. These are all products that I know that have no different supplements that are very, very similar to what we're trying to do. Right? So, mussel farm over here. These are a bodybuilding supplement company. Same thing here with optimum nutrition on then over here bodybuilding dot com. They essentially, you know, promote a lot of that from products, but they are a good candidate for us as well. Now, I mentioned this earlier, but I'm gonna show you how to download these particular individuals here that, like this page, so that you can upload audiences to Facebook that air hyper targeted. Now in here we can break this out even further. Two different types of page likes where people are going toe like, you know, sell your core. They're gonna like bodybuilding, not calm. But they're also going toe like different pages as well. Now we can target people. Let's say that like, body will not calm that like muscle form. And then that also like like a famous bodybuilder, so that our audience is very, very targeted. Right? So with the affinity here, this is essentially telling us how close these are as faras to our initial seat audience. Right? So if we want to see a mussel farm here optimum nutrition Dr. Jim Stepania. I think this is a, uh, bodybuilder guy here. Yes, so this is a good guy to target as well. But essentially, these are all going to show us as faras The page likes that are most similar to what we're looking for. So now let me show you how I would set up a particular audience targeting here. So let's go to the ads manager here, and I'm gonna show you how we would set this up. So we already have our particular audience inside here. So we have 21 to 40. So we would set that up here. 21 of 40. All right, So let's go ahead and create this custom audience here. Let's go to bodybuilding. So we want people who like bodybuilding interested in that 54 million, and then we want to narrow this down. Let's say most of foreign people who also like Mussel Farm awesome. And then we want people that also like a famous bodybuilder. Let's say running Komen. Okay, great. So now we have a really good audience here of individuals. I like bodybuilding that, like muscle form, which is a bodybuilding supplement company and then that, like Ronnie Coleman, which is a bodybuilder. So this is a really good audience here for us to target, because we know that these people are going to be interested in our particular bodybuilding supplement. So how we would set this up down here we go to edit placements. We only want this to go into the feeds. So we want to exit this exit this, okay? And then exit this here and then Boom. Just up here in the actual feet. And I would even start off at $5 per day. You don't need to have $20. $5 is sufficient enough. Whoops. Let's go to $5 a day. There. Now, this is essentially how you would start off, right? You would create an audience here, and then you would run ads and kind of see what people are doing. Make sure that you're tracking everybody along the buyers journey. But the problem with this is that you need to spend a lot of money with Facebook and order for them to collect data. Right? Or you can shortcut your success by using this special tool that I'm gonna show you right now. So this special tool here is called male Biz. And what you can essentially do with this is download customer file lists from different competitors of yours. The first thing that we're going to do is go to bodybuilding over here, and we're going to essentially copy this u R l and we're gonna get the Facebook. I see you here. So we're gonna go to the I d finder type that in and find I d And then it should give us a 90 here. We're gonna copy this. Okay, We're gonna expedited here. We're gonna go to email extractor fan page extractor type in the I D. And then we're going to go to extract. And so what this is going to do is going to download as many emails as it can and typically download about 70 80 85 90% of the people that, like that Facebook page that air fans write the name email in actual contact information. So this is a really secret way here to get very hyper specific target audiences. So I'm gonna go ahead and stop this here. But as you can see, it's starting to pull email information. Their and essentially, what happens is you can download the Excel file and then upload that to Facebook so that you'll have very hyper specific targeted audiences. Right? So that's how you can create very specific Keiper targeted custom audiences right out of the gate without having to collect data from Facebook without having to do any kind of interest targeting all this stuff. Right? You can right out of the gate have a very target audience that you know, already likes a particular brand. Right? So this tool here, I recommend if you're in the commerce space. If you're in the Shopify space, highly recommend you use this tool, I'm gonna have a link down below. And you can actually use this tool to look at individual Facebook ads from your competitors . You can actually do product research on different Shopify store so highly recommend you take a look at this tool and that's even go over here. I want to show you got a dashboard. They have different tiers here as faras pricing. I believe I'm on the Enterprise, but they haven't e commerce version over here for $177 right? And then you can actually go in research, winning products, turning products, Shopify products, and essentially be able to really look out your competition and see what they're doing, how they're putting together their ads. So I highly recommend you pick up this tool here. Let me know if you have any questions down below, like, and describe, and we'll see you on the next one. Thanks