The Ultimate Employee Brand Advocates Course | Nicole Le Maire | Skillshare

The Ultimate Employee Brand Advocates Course

Nicole Le Maire, I Create & Support Modern People Ops.

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18 Lessons (54m)
    • 1. The Ultimate Employee Brand Advocates Course Promo

    • 2. Quick Facts

    • 3. What To Expect

    • 4. About Your Course Facilitator :)

    • 5. Corporate Culture

    • 6. Employer Brand And Organisational Performance

    • 7. What Is Identity?

    • 8. Greatest Untapped Resource

    • 9. Internal Networks

    • 10. External Networks

    • 11. Technologists

    • 12. Content

    • 13. Policy And Guidelines

    • 14. Develop EBA's

    • 15. Building Your Program

    • 16. Define The Objective

    • 17. Brand Control

    • 18. Recap - Going Back To The Basics


About This Class

In a world where digital information is a must and where social capital is key to creating meaningful and lasting relationships, businesses rely on employees to carry the brand, as the ‘rank and file’ workforce has more credibility than corporate executives in today’s environment. With this discovery, organisations must focus efforts on cultivating their employee brand advocates while balancing authentic communication.

Nicole Le Maire, Global People Advisor at The People Engine will look at how an ongoing digital revolution is sweeping through businesses all over the globe, bringing new capabilities and efficiencies to the workplace but also creating unique challenges. She will explore with you how organisations needs to adopt a new attitude to brand risk, to become less hierarchical and to embrace new methods of working.

The company-employee relationship matures over time, and it is unrealistic to expect an employee to immediately fall head-over-heels in love with any brand. Staff will not represent a company that they do not understand or do not feel valued by, and the company must work to fully engage employees in all areas of the company before turning them into individuals who can successfully market the brand.

What makes employee brand advocates stand apart is there enthusiastic communication about these experiences, leveraging influence and new collaborative networks. Total employee engagement should be at the center of your company culture ideals, and advancing your brand image, productivity and profitability cannot be done without the commitment and passion of your employee brand advocates.

After taking this course you will be able to:

  • Value and capture yields to brands across the organisation, introducing the new concept of employee brand advocates
  • Acquire a deep understanding of the power and positioning of employee brand advocates for organisations
  • Learn strategies for managing internal influencers over time
  • Acquire effective tools for integrated brand communication and employee brand advocates
  • Understand the inter-relationship between social media and internal, external influencers
  • Use content which can be distributed across employee brand advocates
  • Master communication with employee brand advocates and develop a strong strategy
  • Lead brand led culture change with human capital practices at the core
  • Build an employee brand advocate program across cultures and geographies

Nicole welcomes all students to this course - especiallly professionals tasked with workplace modernisation. And all you need, is a drive to acquire new knowledge and skills that you can immediately apply to your life.


Check out some of Nicole's other courses on Skillshare:

Achieving Excellence Through Collaboration and Culture Change


What Is Emotional Intelligence?

Building Emotional Intelligence

Learn How To Become An Emotion Coach [Emotional Intelligence]

Develop An Effective Emotional Intelligence Programme For The Workplace


Managing The Freelance Workforce - Course Sections 1 and 2

Managing The Gig Workforce - Course Sections 3 and 4

Manage The World Wide Workforce - Course Sections 5 and 6


Managing Multiple Generations

The Future Of Work With Multiple Generations

The Perceptions And Similarities Of Multiple Generations

Cross-Generational Conflict Solutions


Introduction To Training The Trainer - [Styles of Training]

Understanding Adult Learning

Design A Learning Experience - [A Course, Workshop, Training]


Modern Human Resources, Mini-lecture

The Role Of HR Is Evolving


Introduction To Organisational Design And Development

What is Organisational Design?

What Is Organisational Development?