The Ultimate Employee Brand Advocates Course | Nicole Le Maire | Skillshare

The Ultimate Employee Brand Advocates Course

Nicole Le Maire, I Create & Support Modern People Ops.

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18 Lessons (54m)
    • 1. The Ultimate Employee Brand Advocates Course Promo

      1:45
    • 2. Quick Facts

      4:02
    • 3. What To Expect

      0:52
    • 4. About Your Course Facilitator :)

      1:34
    • 5. Corporate Culture

      3:51
    • 6. Employer Brand And Organisational Performance

      4:09
    • 7. What Is Identity?

      6:11
    • 8. Greatest Untapped Resource

      3:50
    • 9. Internal Networks

      2:01
    • 10. External Networks

      3:37
    • 11. Technologists

      3:00
    • 12. Content

      1:14
    • 13. Policy And Guidelines

      2:04
    • 14. Develop EBA's

      1:38
    • 15. Building Your Program

      1:12
    • 16. Define The Objective

      6:06
    • 17. Brand Control

      2:11
    • 18. Recap - Going Back To The Basics

      4:13

Project Description

There is no specific project for this course, as there are Activities & Exercises throughout.

But do brainstorm and compare your company against industry standards.

  • Assessing associations with your brand
    • Things like company values, personality, employees
  • Brand experience versus brand image
  • Total value proposition

So how do you define your brand?

  • What are its core values, peripheral values?
  • What associations and attributes does your brand offer?
  • What differentiates you from your competitors?
  • What is your core brand proposition? 

From your brainstorming session, highlight possible practical ideas how some suggestions can be developed into actionable plans for your Employee Brand Advocates program!

Student Projects