The Psychology of Colour in Marketing and Branding | Colour Theory made Simple

Youshaa Motan ☯, Founder - The Digital Branding School

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11 Videos (17m)
    • Introduction Logo

      0:06
    • Psychology of Colour Intro

      0:44
    • Misconceptions about colours

      0:51
    • Logo

      0:04
    • Importance of colours part 1

      1:20
    • The importance of colors Continued

      2:17
    • The Importance of colors conclusion

      2:48
    • Color Preferences by gender

      2:22
    • Color coordination and conversions

      3:20
    • Conclusion The Mocha Effect

      2:03
    • Outro Video

      0:36

About This Class

The theory and psychology of colour as it relates to persuasion is one of the most interesting--and most controversial aspects of marketing.

The reason?  Most of today's conversations on colours and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on colour theory and persuasion.

See you inside...

1 of 2 students recommendSee All

This class was super informative. I'm designing my brand and really learned about how color effects consumer buying.

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Youshaa Motan ☯

Founder - The Digital Branding School

 

My goal as an online teacher is to produce the very best personal development material for all my classes to share with you & help you take your life to the next level. Ultimately reaching your goals so you can live a happier, more productive, profitable and fulfilling life.

I've always stood for taking on complex concepts and making them easy to learn, absorb & understand, translating into practical wisdom, which my students can instantly apply to real life situations, r...

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