The Psychology of Colour in Marketing and Branding | Colour Theory made Simple

Youshaa Motan ☯, Creative Director - Better Yourself

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11 Videos (17m)
    • Introduction Logo

      0:06
    • Psychology of Colour Intro

      0:44
    • Misconceptions about colours

      0:51
    • Logo

      0:04
    • Importance of colours part 1

      1:20
    • The importance of colors Continued

      2:17
    • The Importance of colors conclusion

      2:48
    • Color Preferences by gender

      2:22
    • Color coordination and conversions

      3:20
    • Conclusion The Mocha Effect

      2:03
    • Outro Video

      0:36

About This Class

The theory and psychology of colour as it relates to persuasion is one of the most interesting--and most controversial aspects of marketing.

The reason?  Most of today's conversations on colours and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on colour theory and persuasion.

See you inside...

1 of 2 students recommendSee All

This class was super informative. I'm designing my brand and really learned about how color effects consumer buying.

73

Students

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Projects

Youshaa Motan ☯

Creative Director - Better Yourself

 

I am the Creative Director at Better Yourself For Women - An online, micro-learning platform for women empowering you to become the best version of yourself through lifelong learning.

(You can watch the Better Yourself Explainer above)

Better Yourself delivers knowledge to your inbox through 5-day micro-courses delivered every day in easy to digest email lessons - spanning 15 categories and we add more classes weekly.

We're all for women empowerment, so joi...

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