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The Psychology of Colour in Marketing and Branding | Colour Theory made Simple

Youshaa Motan ☯, Founder - The Digital Branding School

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11 Videos (17m)
    • Introduction Logo

    • Psychology of Colour Intro

    • Misconceptions about colours

    • Logo

    • Importance of colours part 1

    • The importance of colors Continued

    • The Importance of colors conclusion

    • Color Preferences by gender

    • Color coordination and conversions

    • Conclusion The Mocha Effect

    • Outro Video


About This Class

The theory and psychology of colour as it relates to persuasion is one of the most interesting--and most controversial aspects of marketing.

The reason?  Most of today's conversations on colours and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on colour theory and persuasion.

See you inside...

1 of 2 students recommendSee All

This class was super informative. I'm designing my brand and really learned about how color effects consumer buying.





Youshaa Motan ☯

Founder - The Digital Branding School

Hi! I'm Youshaa - Follow me right now on Skillshare!

I'm the founder & Online Teaching Developer at an innovative online marketing company - The Digital Branding School, a membership site where we sell 1000's of licensed royalty-free digital products such as software, online courses, plugins, ebooks, audio, graphics, templates and more that you can download, rebrand, resell and make moolah, keeping 100% of the profits!

You can easily become a Silver mem...

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