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The Psychology of Colour in Marketing and Branding | Colour Theory made Simple

Youshaa Motan ☯, Online Teaching Developer at D.B.S

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11 Videos (17m)
    • Introduction Logo

      0:06
    • Psychology of Colour Intro

      0:44
    • Misconceptions about colours

      0:51
    • Logo

      0:04
    • Importance of colours part 1

      1:20
    • The importance of colors Continued

      2:17
    • The Importance of colors conclusion

      2:48
    • Color Preferences by gender

      2:22
    • Color coordination and conversions

      3:20
    • Conclusion The Mocha Effect

      2:03
    • Outro Video

      0:36

About This Class

The theory and psychology of colour as it relates to persuasion is one of the most interesting--and most controversial aspects of marketing.

The reason?  Most of today's conversations on colours and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on colour theory and persuasion.

See you inside...

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Youshaa Motan ☯

Online Teaching Developer at D.B.S

Hi! I'm Youshaa - Follow me right now on Skillshare.

I'm an Online Teaching Developer at an innovative online training company - The Digital Branding School.

I specialise in animated explainer videos and presentations, blogging, e-book creation, digital branding for personal and business brands and online teaching development, sharing what I have learnt to empower others.

You can view my portfolio and blog at www.youshaamotan.com.

My goal is to produce the...

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