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10 Lessons (53m)
    • 1. Email Marketing Excellence

    • 2. Challenges of Email Marketing

    • 3. Content Marketing

    • 4. Valuable Content

    • 5. Email Standards

    • 6. Email Spam Filter

    • 7. Keeping Email Clean

    • 8. Lead Generation

    • 9. AIDA

    • 10. Conclusion to Email Marketing


Project Description

Setup an Email Marketing Strategy


To set up your email marketing strategy, you’ll first of all need an autoresponder and an opt-in form. The autoresponder is what you’ll use to manage the contacts you get and is what you’ll use to create your opt-in form.

Common autoresponders are:

  • Aweber
  • GetResponse
  • MailChimp

The opt-in form meanwhile, is the form itself that people will fill in when they want to join your mailing list. This can be embedded where you need it. Where will you use it?

Most likely in the following places:

  • On your homepage – here the entire website should essentially point towards the mailing list. This is the ‘objective’ of your website.
  • In the sidebar as a widget
  • On a ‘squeeze page’ – an entire page dedicated only to getting emails. This will use persuasive writing and a narrow layout.
  • Within your content
  • Pop-overs

Use a free incentive to encourage more people to sign up. Just make sure that this doesn’t inadvertently encourage people to sign up only for the freebie, or put them off buying from you. The best incentive is the email itself!

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