The Power of Email Marketing | Matt Bernstein | Skillshare
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10 Lessons (53m)
    • 1. Email Marketing Excellence

    • 2. Challenges of Email Marketing

    • 3. Content Marketing

    • 4. Valuable Content

    • 5. Email Standards

    • 6. Email Spam Filter

    • 7. Keeping Email Clean

    • 8. Lead Generation

    • 9. AIDA

    • 10. Conclusion to Email Marketing


About This Class

For any business looking to build an audience, develop relationships, increase trust and authority, and ultimately sell products; email marketing is an absolutely essential activity.

Email marketing often takes a backseat to other forms of marketing, such as SEO and social media marketing. That’s a shame, as it does in fact have even more potential than either of those when it comes to building and reaching a massive number of people.

Not convinced?

Then just take a look at the blog of any big e-mail marketer. Almost all of them will describe their email marketing and list building activities as the single most important aspects of their business.

And Michael Stelzner of Social Media Examiner says:
“Email is the most important channel for you to cultivate.”
That’s from a site about social media; and yet the owner is recommending email marketing above that very tool!