The Power of Brands | Brand Creation For Beginners

Charlene Kuye, Hello Beautiful World

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8 Videos (28m)
    • Introduction

      2:19
    • The Meaning of Brand

      4:05
    • Finding Your Brands Vision & Mission Statement

      4:17
    • Finding Your Brands Purpose

      4:45
    • Creating Your Brands Identity

      3:00
    • Finding Your Brands Voice & Tone

      2:37
    • Creating Your Brands Look & Feel

      4:58
    • Branding & Digital Media

      1:50

About This Class

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This beginners course takes a deep dive into the world of Brands and Branding

In today's noisy, crowded and competitive marketplace, the avalanche of choice is explosive. Your business Brand and Brand Identity is more important than ever. It's a way to stand out and emotionally connect with your customers.

 

INTRODUCTION:

Course overview

 

PART 1:

Brandr expands

Together we will take a whirlwind tour of the history of brands and branding and how the term and activity of branding has evolved

 

PART 2:

No Logo

We will examine the role and importance of Branding and why Branding is more relevant today in our digital World

We will look at the first 2 of the 6 core pillars of branding:

  • Brand’s Vision
  • Brand’s Mission

 

PART 3:

Start with the Y

This part of the course we will examine the core values and purpose underpinning your brand

  • Brand’s Purpose
  • Brand’s Values

 

PART 4:

The Cult of Personality

Acquire all the necessary knowledge to design and constructing a strong and  compelling brand identity

  • The voice and tone of a Brand
  • The Look and feel of a brand

PART 5: 

The Rise of the Digital Crowd

We will cap it all off with a look at how to tackle building a brand in the Age of Social Media

 

Optional Additional Material 

Part 1: What is Brand (a mini documentary)

Part 2: The History of Burberry(additional reading)

Part 4: Play with Color, a Color Wheel

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A brief and interesting oversight into what makes a brand and creates an understanding of your own brand.

22

Students

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Projects

Charlene Kuye

Hello Beautiful World

Digital Marketing & Brand Strategist

Google Analytics Certified

Adwords Search Certified

Mobile Sites Certified

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