The Marketing Lifecycle: Build Systems to Grow Your Brand

Chris Bolman, Founder & CEO, Brightest.io

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12 Videos (56m)
    • Introduction

      1:30
    • Your Project

      1:12
    • What is marketing?

      6:31
    • Why does marketing matter?

      2:06
    • The Lifecycle

      7:02
    • Building a Team

      2:50
    • Planning

      8:09
    • Development

      7:26
    • Production

      3:50
    • Distribution

      6:06
    • Monitoring and Analysis

      7:22
    • Final Thoughts

      1:56
34 students are watching this class

About This Class

What is marketing in the digital age? Join Chris Bolman (Director of Marketing, Percolate) to learn a systemic approach to marketing that will help you better plan, execute, and measure the impact of your brand messaging efforts.

Today, as marketing's role in companies continues to expand, there's never been a better time to assess your brand and channel efforts. In this class, straightforward and insightful lessons will define marketing as a discipline, break down its purposes and objectives, and offer a way to think about marketing as a process.

Whether you're an entrepreneur looking to grow your marketing team, a junior marketer eager to understand the discipline today, or a seasoned pro looking for frameworks to hit "refresh," you'll gain insights to make the most of your marketing and drive impact.

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Percolate is The System of Record for Marketing, a complete web and mobile software platform to manage all your marketing in one place.

217 of 223 students recommendSee All

the thing with most marketing courses, they focus only on a tactics based approach rather than this holistic approach. I love how you make it an ecosystem where you include branding along with it, its just overall a better way to do marketing. I've learned a lot in just a few videos in, that im going to implement with my clients
Overall good class. Good to hear principles of marketing. The only thing i recommend is to add more examples of what he's talking about. Examples that the video will go into more depth. He briefly shows examples but I would like to go over them rather than just hearing vague descriptions. That way the viewer can actually engage with the video.
great course! thank you for sharing your insight knowledges and I hope to translate what you provide into my work.

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Chris Bolman

Founder & CEO, Brightest.io

Hi there. I'm Chris, founder and CEO of Brightest (brightest.io). Prior that, I led growth and marketing at Percolate (VP of Marketing / Head of Growth), a thoughtful technology company that serves as the technology system of record for many of the most iconic and successful brands.

My work and writing has been featured in publications like Harvard Business Review, Forbes, Digiday, Inc, AdAge and The Next Web.

Previously, I created BuzzFork, a marketing automation and social sea...

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