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The Marketing Lifecycle: Build Systems to Grow Your Brand

Chris Bolman, VP of Marketing, Percolate

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12 Videos (56m)
    • Introduction

    • Your Project

    • What is marketing?

    • Why does marketing matter?

    • The Lifecycle

    • Building a Team

    • Planning

    • Development

    • Production

    • Distribution

    • Monitoring and Analysis

    • Final Thoughts


About This Class

What is marketing in the digital age? Join Chris Bolman (Director of Marketing, Percolate) to learn a systemic approach to marketing that will help you better plan, execute, and measure the impact of your brand messaging efforts.

Today, as marketing's role in companies continues to expand, there's never been a better time to assess your brand and channel efforts. In this class, straightforward and insightful lessons will define marketing as a discipline, break down its purposes and objectives, and offer a way to think about marketing as a process.

Whether you're an entrepreneur looking to grow your marketing team, a junior marketer eager to understand the discipline today, or a seasoned pro looking for frameworks to hit "refresh," you'll gain insights to make the most of your marketing and drive impact.


Percolate is The System of Record for Marketing, a complete web and mobile software platform to manage all your marketing in one place.

189 of 195 students recommendSee All

Excellent info
Wise points!
This class was clear and concise. The visual charts helped me figure out how to incorporate what I learned into my company. Thank you. I use this class as a resource.
Markell Wilson

Conquer Your Fear!





Chris Bolman

VP of Marketing, Percolate

I currently lead growth and digital marketing at Percolate, a thoughtful technology company that serves as the technology system of record for many of the most iconic and successful brands.

My work and writing has been featured in publications like Forbes, Digiday, Inc and The Next Web.

Previously, I created BuzzFork, a marketing automation and social search SaaS app helping business and individuals engage relevant leads via Twitter. I also co-founded ZoomTilt, a full-service so...

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