The Marketing Lifecycle: Build Systems to Grow Your Brand

Chris Bolman, Founder & CEO, Brightest.io

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12 Videos (56m)
    • Introduction

      1:30
    • Your Project

      1:12
    • What is marketing?

      6:31
    • Why does marketing matter?

      2:06
    • The Lifecycle

      7:02
    • Building a Team

      2:50
    • Planning

      8:09
    • Development

      7:26
    • Production

      3:50
    • Distribution

      6:06
    • Monitoring and Analysis

      7:22
    • Final Thoughts

      1:56
43 students are watching this class

About This Class

What is marketing in the digital age? Join Chris Bolman (Director of Marketing, Percolate) to learn a systemic approach to marketing that will help you better plan, execute, and measure the impact of your brand messaging efforts.

Today, as marketing's role in companies continues to expand, there's never been a better time to assess your brand and channel efforts. In this class, straightforward and insightful lessons will define marketing as a discipline, break down its purposes and objectives, and offer a way to think about marketing as a process.

Whether you're an entrepreneur looking to grow your marketing team, a junior marketer eager to understand the discipline today, or a seasoned pro looking for frameworks to hit "refresh," you'll gain insights to make the most of your marketing and drive impact.

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Percolate is The System of Record for Marketing, a complete web and mobile software platform to manage all your marketing in one place.

232 of 239 students recommendSee All

Very informative and will help you further understand the specified topic :)
Clear, comprehensive and overall useful introduction to marketing. Thank you!
As a one-woman entrepreneur, I found this class extremely helpful in understanding the system of generating more traffic for your business that could ultimately lead to more conversions. As Chris states in the intro, when things become a system it becomes something we can start to improve and build off of. I didn't even know there was a marketing system! [I graduated with a major in ecological biology...] What I have learned will serve as a great stepping stone in helping me propel my business forward with a direction and plan. Thank you for sharing your wisdom from experience Chris Bolman! My business: sdesignservices.com

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Chris Bolman

Founder & CEO, Brightest.io

Hi there. I'm Chris, founder and CEO of Brightest (brightest.io). Prior that, I led growth and marketing at Percolate (VP of Marketing / Head of Growth), a thoughtful technology company that serves as the technology system of record for many of the most iconic and successful brands.

My work and writing has been featured in publications like Harvard Business Review, Forbes, Digiday, Inc, AdAge and The Next Web.

Previously, I created BuzzFork, a marketing automation and social sea...

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