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The Marketing Lifecycle: Build Systems to Grow Your Brand

Chris Bolman, Founder & CEO, Brightest.io

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12 Videos (56m)
    • Introduction

      1:30
    • Your Project

      1:12
    • What is marketing?

      6:31
    • Why does marketing matter?

      2:06
    • The Lifecycle

      7:02
    • Building a Team

      2:50
    • Planning

      8:09
    • Development

      7:26
    • Production

      3:50
    • Distribution

      6:06
    • Monitoring and Analysis

      7:22
    • Final Thoughts

      1:56
56 students are watching this class

About This Class

What is marketing in the digital age? Join Chris Bolman (Director of Marketing, Percolate) to learn a systemic approach to marketing that will help you better plan, execute, and measure the impact of your brand messaging efforts.

Today, as marketing's role in companies continues to expand, there's never been a better time to assess your brand and channel efforts. In this class, straightforward and insightful lessons will define marketing as a discipline, break down its purposes and objectives, and offer a way to think about marketing as a process.

Whether you're an entrepreneur looking to grow your marketing team, a junior marketer eager to understand the discipline today, or a seasoned pro looking for frameworks to hit "refresh," you'll gain insights to make the most of your marketing and drive impact.

________

Percolate is The System of Record for Marketing, a complete web and mobile software platform to manage all your marketing in one place.

211 of 217 students recommendSee All

a very complete, precise and informative look on marketing activities. Thank you for sharing.
This is a great class that covers many aspects of marketing in general. I know it centers on Percolate as an example but it contains a lot of information needed for anyone in the marketing field. Value provided.
Josh Wilson

Family - Faith - Fun

Excellent info

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Chris Bolman

Founder & CEO, Brightest.io

Hi there. I'm Chris, founder and CEO of Brightest (brightest.io). Prior that, I led growth and marketing at Percolate (VP of Marketing / Head of Growth), a thoughtful technology company that serves as the technology system of record for many of the most iconic and successful brands.

My work and writing has been featured in publications like Harvard Business Review, Forbes, Digiday, Inc, AdAge and The Next Web.

Previously, I created BuzzFork, a marketing automation and social sea...

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