The Marketing Lifecycle: Build Systems to Grow Your Brand | Chris Bolman | Skillshare

The Marketing Lifecycle: Build Systems to Grow Your Brand

Chris Bolman, Founder & CEO, Brightest.io

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12 Lessons (56m)
    • 1. Introduction

      1:30
    • 2. Your Project

      1:12
    • 3. What is marketing?

      6:31
    • 4. Why does marketing matter?

      2:06
    • 5. The Lifecycle

      7:02
    • 6. Building a Team

      2:50
    • 7. Planning

      8:09
    • 8. Development

      7:26
    • 9. Production

      3:50
    • 10. Distribution

      6:06
    • 11. Monitoring and Analysis

      7:22
    • 12. Final Thoughts

      1:56
28 students are watching this class

Project Description

Share a real-world example of effective marketing.

ASSIGNMENT

Your assignment is to share an example of marketing or advertising that resonates with you.

This can take any form.  Photograph a billboard, embed a commercial from YouTube, or screengrab a tweet. Your goal is to share something that intrigued you to find out more.

This project is a great way to apply the class lessons to ads in the real world.

Plus, it's an opportunity compare what's compelling for you vs. fellow students. Understanding how audiences react to different marketing executions will better equip you for your own campaigns.

  

DELIVERABLE

In the project gallery, share:

  • a marketing execution — photo, video, etc.
  • a brief description — why did this resonate with you?
  • any additional insights — anything you'd suggest the sender change?

  

RESOURCES

Explore Percolate's blog on marketing, brand management, software, and technology. A few top posts:

Marketing

Content & Execution

  

Learn more about Byron Sharp's How Brands Grow:

  

Explore more on Skillshare:

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