The Long Tail of Vanity Urls - Buying and Selling

Philip 'dm' Campbell, Digital Skills for Creative Tinkerers

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8 Videos (17m)
    • 1.1 - introduction

    • 1.2 - vanity urls? huh?

    • 1.3 - look for the domain name base price

    • 1.4 - searching and validating

    • 1.5 - custom and unique will always have a value

    • 1.6 - realworld .ee estonia network example

    • 1.7 - round up of things discussed

    • 1.8 - sharing is caring, comment and tweet!


About This Class


over the coming years, I'll be building out a WordPress network of sites (I've already started) with custom vanity URLs for a country I believe will start to make real waves in the global sense when it comes to technology, startups and digital id - Estonia.

I've already invested a small amount in a batch of vanity URLs from the country and intend to build a concept network to bring awareness, network reach, Adsense and auto-broadcasting to my many twitter accounts.

in this course, we will discuss the following topic and areas.

  • what are vanity URLs (think personalised number plates)
  • how to search and buy us from the correct register
  • be careful of gazumping when it comes to purchasing a URL
  • being in it for the long term (long tail mindset)
  • flipping your domain after a few years

I had some success in 2011 selling a domain name that I had owned for six years. I had over two thousand blog articles and my domain keyword was pretty high up in google. I was approached by Evan Williams (@ev on twitter) via email to see if I would be interested in selling the domain name.

after a nerve wrecking kind of week where my current world would change for the better if it went through or just stay the same. we agreed on a figure and we made the escrow. for one year it changed my life briefly in that, I could move forward again after being in a dark place with depression. the net kinda saved me from vanishing.

I had the domain name for six years. I had never considered selling it. the four character domain ( was worth five figures to twitter because they were launching a new product called medium (which I use today ironically) - I was lucky that they wanted to release a product with the same name. 

in san Francisco law if a company goes for IPO then i would have as much legal rights as the name conventions are similar (I was led to believe anyway after i sold it) - I could have probably sold my domain for twice as much but I was not greedy and I worked out how much that six years of me using that as my brand meant to me. 

I felt I would rather have the 'story' of selling it to evan, one of the three founders of twitter instead of focusing on the money figure. don't get me wrong, money is nice and you can do things with it. I bought new equipment which I'm still working on today.

I'm in a position again now where I need to move that needle again to make the next steps in my life and for the life of others so a cash injection or more positive monthly income will enable those things to happen. my skillshare courses are part of that journey (please support me via premium courses if you can)

2 of 2 students recommendSee All

Remember those days when we all used to click ourselves through Wikipedia articles curious for knowledge we wouldn't ever know how to google for? That's how I feel about Philip's classes. You never know what you're gonna get but you'll feel more knowledgable about the internet once you've watched one of his classes on Skillshare.
Monika Kanokova

Freelance Community & Content Strategist

if your looking to invest in some digital assets that can potentially flip and sell later on take a look at vanity/short urls
Philip 'dm' Campbell

Digital Skills for Creative Tinkerers





Philip 'dm' Campbell

Digital Skills for Creative Tinkerers


I'm Phil from England and I make courses every month (recently, daily!)

online wisdom shared, digital course maker & internet strategist teaching anyone that wants to efficiently learn digital skills and tools often free software based in the cloud - twenty plus years of expertise with all things digital and covering the latest trends today!


  • assist you with the knowledge to optimize areas of your digital life
  • hands-on practitioner skills
  • provide you with free and paid courses
  • most courses are #donein20 - be in and out in twenty minutes
  • live on and off grid working remotely to share the journey
  • barter my time and skills for equal services and information

------ the why ------

I love to create and share. inspire others to benefit to use technology for good. I touch on lots of areas from an optimisation perspective. my courses are meant for you to watch on your commute, plane, train or automobile!

------ my backstory ------

currently saving to buy a laser cutter for co-working and co-creation pod called apiary and get mobile driving a vw t5 transporter across the uk and europe

sold my domain name to evan williams from twitter (they were building medium) for five figures. a great year!

assisted a town called ‘phil campbell’ in alabama (bbc news) which was a life changing event for me in terms of what i wanted to do with the rest of my life

helped lifecast from sleepydog get into the first apple app store to be part of the first 500 apps ever launched worldwide – proud social media moment.

bought a domain, (me-d-em) and ever since I’ve bartered my time as a transmedia digital artist in the social media realm. a brand advocate for word of mouth agencies from behind the lens of a mobile phone or camera.

during regularly drinking sessions at the abbey in burton on Trent I ended up on the team time episode of history hunters which is now unfortunately on youtube

------ so you make money right? ------

you can get a premium account for 99 cents for three months access when you get that account through my referral link - I get $10 for you signing up. thank you, it really helps me stay motivated.

if you want a sample of twenty-five of my courses for free drop your email address into the form at the top of the page of and you’ll get an auto email with some free course links for you to try.

------ all my courses, if premium please click those links ------

  • Logitech C920 Webcam Setup Tips (Mac) » premium | free
  • Making a Skillshare Course - Process Shared v1 » premium | free
  • Building a Wordpress Traffic Generation Network » premium | free
  • Virtual Worker Income - Cambly, VidMob and Fiverr » premium | free
  • What can Slack Do? - The Slack Primer » premium | free
  • The Brand Advocate Primer » premium | free
  • The Long Tail of Vanity Urls - Buying and Selling » premium | free
  • Amplifying your Twitter Promotion with » premium | free
  • E-Residency is Awesome - The Why » premium | free
  • DIY Digital Promotion Tools for Building Referrals » premium | free
  • Distributing Digital Content Using BitTorrent Now » premium | free
  • Using Medium for the Cost of a Domain Name » premium | free
  • Making Closed Captions - Youtube + Rev + Fiver » premium | free
  • Pokemon Go for Parents » premium | free
  • HD Vine Videos Practitioner Guide » premium | free
  • Setup FB Instant Articles + Google Amp + Wordpress » premium | free
  • SSSVEDA Tips for Surviving a Video Blogging Month » premium | free
  • Beyond the Vine, Beta Overview Guide » premium | free
  • Using SoundCloud as your Podcast Host » premium | free
  • Practitioner Guide for 60 Second Instagram Video » premium | free
  • Optimising your Connection for Video Chats » premium | free
  • Protect 'Yo Self - VPN and USB Blockers » premium | free
  • Getting Started with Instagram Stories » premium | free
  • Worlds Cheapest Cloud Backup and Dropshare 4 Walkthrough » premium | free
  • Automated Live Video Stream with Audience Development 24/7 » premium | free
  • Awesome Web Tools - Get Productive! [pt1] » premium | free
  • Using Text Expander to Become a Keyboard Ninja » premium | free
  • Things to Consider Before Co-Working » premium | free
  • Digital Nomad Six Areas of Concentration » premium | free
  • Getting your Environment Ready for Digital Course Making » premium | free
  • Day Trading Attention with Digital Platforms » premium | free
  • Animated Gif Profile Images for Skillshare » premium | free
  • Advocate Series | content making v1 » premium | free
  • building a free video sharing website » premium | free
  • Digital Utility Belt for Digital Nomads V1 » premium | free
  • getting your hero5 session game on lock! » premium | free
  • hosting with wordpress at sitegrounds » premium | free
  • tools i use to optimise for wordpress » premium | free
  • wordpress plugins for bloggers » premium | free
  • howto download your vine videos » premium | free
  • setting up gameshow 3.2 » premium | free
  • making the web work hard for you ifttt » premium | free
  • twenty awesome web tools - pack two » premium | free
  • how to boss mode on upwork » premium | free
  • making courses on skillshare v2 » premium | free
  • mashing up your digital legacy » premium | free


  1. the little black book of video encoding (software, tools, codecs)
  2. building an advertising network with screenly
  3. twenty awesome web tools - pack four
  4. outro maker youtube walkthrough
  5. places to sell your digital assets online (samcart, gumroad)
  6. getting your online chat on point
  7. twenty awesome web tools - pack five
  8. digital marketing processes to get more traffic and attention
  9. workflow process of scheduling videos and promotion (
  10. agnostic content making and considerations
  11. WordPress awesome galleries with Elvira gallery
  12. twenty awesome web tools - pack six
  13. apps & kit for the prepared - offline apps for survival (hurricanes, tornados, kit)
  14. living in the future - ways to leave a legacy of information
  15. setting up virtual assistance business with
  16. quick computer skills to teach your kids
  17. twenty awesome web tools - pack seven
  18. newbie designing an app in sketch 4
  19. selling your courses from your own website using gumroad
  20. setting up to make living streaming games online
  21. setting up a raspberry pi as a media player
  22. building ‘skillshare review’ the live stream show
  23. selling t-shirts with gumroad and printful
  24. teaching kids about data
  25. so you got a new computer - merry Christmas day!
  26. twenty awesome web tools - pack eight
  27. making social media content screencasts
  28. advocate series - 24/7 radio station
  29. brand advocates guide to audio interview
  30. show to promote your online courses
  31. tips for finding a new job in the new year