The How To on How Tos: Creating Compelling Tutorials for Your Blog | Brittni Mehlhoff | Skillshare

The How To on How Tos: Creating Compelling Tutorials for Your Blog

Brittni Mehlhoff, Editor, Paper & Stitch

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13 Lessons (2h 8m)
    • 1. The Key Components of a Share-Worthy Tutorial

      16:30
    • 2. Coming up with an original tutorial idea

      14:07
    • 3. All about styling

      17:53
    • 4. Styling a tutorial (demo)

      4:42
    • 5. The kinds of photos that work best for tutorials

      17:33
    • 6. Creating an image for the step by step photos in Photoshop

      6:19
    • 7. Editing photos + How many photos it really takes to put together a great tutorial

      10:20
    • 8. Taking photos with your camera phone

      1:55
    • 9. Writing copy for your tutorial (part 1)

      6:29
    • 10. Writing copy for your tutorial (part 2)

      3:28
    • 11. Getting your work promoted / Pitching to blogs, sites, and magazines

      14:40
    • 12. Setting yourself up for press to come to you

      6:01
    • 13. Finding editors (via social media) to reach out to

      8:15

About This Class

In today's blogosphere, a useful tutorial can garner some likes via social media or your website, but a BEAUTIFUL useful tutorial is what really has the potential to spread virally and lead to career opportunities.  I have used tutorials as a way to generate buzz for my business (Paper & Stitch), get me into the pages of national print publications, and land some awesome freelance jobs.  Now I hope to share some tips and tricks via this online class on Skillshare so you can design awesome tutorials of your own!

   

In this class, students will create an original tutorial from start to finish, with full text and photos.  Through exclusive video lessons, PDFs, and curated links, we will go over the following topics:

  1. The Basics: The Key Components to a Good, Share-Worthy Tutorial
  2. Coming up with an Original Tutorial Idea that will get you Noticed
  3. The Ins and Outs of Shooting Tutorials (from photography to styling) 
  4. **Note: Photography info will be theoretical, not technical, you do not need any special camera for this class
  5. Tips & Tricks for Getting your Tutorial into the Hands of Editors and Influential Site Owners

This class is meant for anyone that loves DIY projects and is looking for direction on how to share them in beautiful ways with other.  Whether you are a professional blogger or a recreational DIYer, this class will teach you everything you need to know in order to present your projects in compelling fashion.

Transcripts

1. The Key Components of a Share-Worthy Tutorial: - Okay, - so we're gonna touch on the key components to coming up with a great tutorial. - First and foremost is going to be your original idea, - and we're also gonna attack about a unique perspective and compelling content. - Honestly, - all three of those sort of go hand in hand so your unique perspective might lead you to - coming up with that really cool original idea. - And then it's already gonna be kind of compelling content that's really share worthy - because you've added those together. - So we'll talk about that. - And then secondly, - we want to talk about creating tutorials that are in line with your target audiences - interest. - This is something that a lot of people kind of don't think about too often or forget about - . - So we'll touch on that a little bit, - and then we're gonna talk about great photography and, - of course, - dynamic styling whenever possible. - Definitely an important part. - Two tutorials and then finally a push from you. - So whether that means promoting it yourself on social media, - friends and family fellow bloggers, - or actually pitching your work to someone else, - whether that be a magazine, - a large site that you've been dying to get on something like that. - So those were kind of the key components to creating a great tutorial on. - We're gonna touch on all of those things in this video. - Okay, - so an original idea or unique perspective? - What I mean here is just creating compelling content that readers are going to want to - share. - And of course, - it's all about the idea. - So that is number one when you're think trying to come up with a way to create share where - the content, - if you have an original idea that's very interesting, - you need clever is going to get shared more quickly than something that you know everyone - seen 100 times before. - It's also about your unique perspective, - though, - and that kind of goes into your original idea a little bit. - So again, - if you have that unique twist or cover, - take on something that has more to do with your unique perspective and how you can bring - that into the idea that you have for a project so touching on this a little bit more. - Here's what I mean by creating original ideas and incorporating your unique perspective. - So are you incorporating something timely or on Trent? - Maybe it's a cool color scheme or unique material. - That's brand new, - for example. - So if I can remember and let me give you an example. - Okay. - Clear chalkboard paint. - When I first noticed that clear chalkboard paint had come out. - Of course, - chalkboards, - like any track board project, - is still quite popular. - But clear track warpaint allowed you, - Teoh, - use unlikely materials. - Now, - Teoh, - come up with a chalkboard surface. - So something like, - you know, - using fabric and painting this clear chalkboard paint on it meant that you could do - something totally different with a chalkboard that you could never do before. - So that's kind of example of, - like, - a new, - exciting material that made the project could make a tutorial project a little bit more - interesting and unique because you haven't seen it done quite that way in the past. - Another thing that you want to think about is, - you know, - are you showing an old technique in a new way? - So something that comes to mind here would be printmaking, - which has been around for ages. - But you've seen definitely resurgence of black printing techniques specifically in the last - I don't know, - five years or so. - So what? - I've seen quite a bit. - Would be people doing like potatoes stamping, - whether it be on a tea towel or tablecloth or paper that they're going to be creating - unique while our patterns or something like that. - So, - um, - that is an example of kind of bringing back the old technique in a new way. - And I mean, - potato sampling is probably not the most unique way to bring something back, - I guess. - But it's interesting because it's a potato. - I mean, - if you go to the grocery store, - you can get that supply. - No problem. - And also the designs that are being created there, - whether it be geometric shapes or other cool patterns, - kind of make it feel a little bit fresh and new. - Okay, - another thing to think about. - Are you creating something that you've never seen anyone else do before? - Now this is a tough one because it feels like, - especially these days, - everything has been done before. - So if you do a Google search of an idea you have probably a 10 of stuff is going to pop up - , - and that's just the way it goes. - Unfortunately, - you'll come up with the idea on your own and think no one's ever thought of this before. - Awesome. - And then you go and do a little research and realize, - Oh, - crap, - I'm not the only one who's come up with the idea. - But the thing is, - you can bring in your unique perspective there and come up with an unusual or unique way to - incorporate that idea that you have that maybe you've already seen someone dio and make it - your own. - So that is a way that you can sort of create something that you've never seen anyone do - before, - just in the way, - the style it or how you can bring your own perspective to it with colors, - different shapes, - those kinds of things, - unique functions, - that kind of stuff. - And speaking of functions, - the last question I like to ask about this is did you come up with a new function or - purpose for a household material? - So something that comes to mind here would be a project that I did quite some time ago, - four or five years ago that incorporated album covers, - So I know this is probably gonna make a few of you cringe, - but I ended up cutting up a few album covers that I had purchase that thrift store and made - wall pockets for them for my office. - So I was able to store paperwork and stuff like that almost like a filing system with these - album covers that I turned on their side and then cut a little, - uh, - sort of shape out of the top of it and then use those as hanging folders for my office and - , - you know, - granted our album covers like the most interesting thing to be using. - I mean, - I've seen it done a lot before with Well, - are just, - you know, - framing stuff and hanging in that being a d. - I y. - Project. - But I think what made it a little bit more unique is that it was functional and different. - I hadn't really seen anyone doing that before, - and I think that's what led to that particular tutorial getting picked up on Lifehacker and - some other very, - very largely trafficked sites and blocks. - So if you can use something that people already have on hand typically and are okay with - cutting up, - then that would be an example of a new function for an old item, - and those things tend to get shared really quickly. - The last thing I like to think about is if you can come up with something that has somebody - saying, - Why didn't I think of that? - You definitely have a winner on your hands. - This is just, - you know, - a matter of making someone feel like Oh, - my gosh, - that's so clever. - I totally could have thought of that. - I didn't think of it, - but it kind of reminds people that Hey, - I really like this and I want to share it. - And I maybe could have thought of my thought of it on my own, - even though I didn't. - So it kind of gets people connected to it a little bit more and makes it more apt to being - shared. - That makes sense. - All right, - so attracting your target audience, - Teoh, - I'm only gonna do one page on this. - It's it's something that I could talk about for a really long time. - But honestly, - we don't have a ton of time to cover it. - So this is something that you might want to look into further on your own. - But these are the basics. - You just want to know who your audience is. - Essentially, - who are your readers Who are your customers? - The people that are following you and what did they want? - So if you can cater to them, - it's going to help you get your tutorial shared initially just amongst your readers on - social media and beyond. - So these are the questions I like to think about, - or rather, - examples. - I guess. - If most of your readers air moms, - then you might consider creating tutorials that can be done very quickly in between. - Like, - you know, - all of the things that moms have going on with their kids and, - um, - home life, - or maybe even creating projects that could be done with their Children or have the kids do - something on their own and let Mom sit back and kind of enjoy a little free time. - So those are things that you might want to consider if you have a lot of readers. - Sattar Mumps. - If you have a lot of readers that are more in the 20 something category or younger readers - , - then incorporating color schemes that are that are on trend, - interesting patterns, - anything that you can think of that you know, - has kind of that cooler, - modern perspective to it is great for any readers in that category, - and that's actually my reader category. - For the most part, - younger people that you know don't necessarily have kids yet, - so I don't really focus on kid crafts or anything along those lines. - I try to come up with cool stuff that people can create fairly fast and then has a big - impact for, - you know, - maybe their apartment Or, - uh, - I don't know, - an accessory or a pair of shoes that they just bought, - and they want a kind of extend the life of those that type of thing. - So really think about your readers and how you can incorporate tutorials to make it more - interesting for them, - so that the reason why you want to do this is because if you can come up with something - that they're really going Teoh connect with and enjoy, - obviously they're going to want to share it. - So if your group your target audience, - is twentysomethings and you start writing a bunch of kids craft projects, - it's not really going to make sense to your audience, - and it's probably not gonna get shared very much. - So you want to just keep this things in mind. - as you're creating tutorials. - Okay, - now let's talk about photography briefly. - So photos really can be the difference between your tutorial having 100 chairs and 1000 - shares or even really 410,000 shares. - Uh, - and this isn't the case all the time. - So sometimes if you have a really awesome idea, - it doesn't matter what the photos look like, - because it's all about the idea, - and it will still get shared. - But, - uh, - you know, - I would say the majority of the time it has to do with the photos in terms of you know, - what kind of difference that can make with your tutorial getting shared among social media - and especially on other blog's and that kind of thing, - because everybody these days is quite visual. - So they want to have a beautiful photo to go with the links that they're talking about, - or tutorials or whatever. - But you can totally use what you already have, - so you don't have to have a fancy camera to take great photos. - You just kind of have to know how to work with what you already have, - even if that means all you have is a camera phone So I have actually taken photos for a - tutorial that was on a large wedding site with my camera phone, - and we'll talk about that more in the photography unit. - But it's totally doable. - And whatever it recommend, - just off the top of my head is, - if you were going to use something like a camera phone to take the photos for your - tutorials, - then think about looking into the APS that you can get for your phone. - That will help make your photos look a little bit better in the editing process. - So V S CEO is one that I like to use, - and if you want to check that out, - they have Great. - What kind of film ish looking filters for your photos, - and it just makes it look a little bit more professional and less like it was taken with - your phone. - So that's something that you might wanna look into. - Also, - if you're horrible at taking photos, - honestly, - it's not an excuse. - So you can't just say, - Well, - Britney, - I'm not gonna taking photos, - so I'm just gonna skip this step. - No, - it's not an excuse because you can definitely find someone out there that can help you, - whether that means a friend that you could count on to maybe help out once or twice a month - , - or maybe even a student that's looking to build up their portfolio. - There's definitely someone out there that can help you. - And if you can't find anyone, - then you still don't have an excuse because your last resort would be to learn to second up - and take photos. - So, - um, - you know, - really kind of practicing that craft and figuring out how you can make it work for you. - Even if you just have a point and shoot camera or a camera phone, - for example. - You can totally do this and at least come up with some decent photos with a few tricks, - and we're going to talk about all that in the photography unit later. - So don't panic just yet about that kind of stuff. - Okay, - so let's talk about great styling a little bit. - Styling honestly really goes hand in hand with the photography portion, - and it can play a big part in your tutorial whether or not it's going to get cheered. - So if you have a very basic image, - maybe it's a clear photo, - but It's on a boring background, - and there's nothing else happening in it doesn't really tell a story, - then it may not get shared as much. - So that's where styling comes into play. - You really don't want to ignore this part. - And in the units coming up we will touch on styling and how you can make it very, - very minimal and simple, - basic and still look great. - Or make things a little bit more complex and add a little bit more to Theo environment that - you're creating their um okay, - so put in the extra effort to promote your work. - This is the last key component, - Teoh creating a great tutorial. - And this is just, - you know, - on social media, - to your friends and family, - other bloggers. - So if you have a group of bloggers that you already friends with, - maybe you can reach out to them every once in a while and say, - Hey, - I have this tutorial. - I think it be awesome fit for your bug in particular. - So if you thought maybe it would be a good match for shout out or something like that on - your block, - that would be awesome or even, - you know, - on other people's social media, - that type of thing and then, - of course, - seeking, - reach out to magazine editors as well, - which seems a little bit scary at times. - But honestly, - it's no different than how you would approach a blogger for the most part, - and you would just try to make a connection with them beforehand and then eventually reach - out the email and say, - Hey, - you know, - introduce yourself and talk to them about the types of work that you do. - And maybe if you have any specific tutorial that would be a good match. - You can reference that and see if it might be a good match for the magazine. - We're going to get into that on the very last unit for this class. - So just to let you know will definitely touch on that a bit more. - That is it for the key components of creating a great tutorial. 2. Coming up with an original tutorial idea: - Now we're going to talk about exactly how you can come up with ideas that are going to be - unique enough and interesting enough to get shared quickly. - So I have a few approaches. - Actually, - for that I like to use because, - you know, - at some point or another, - all of us feel a little stuck and maybe a little less creative. - And it's hard to get out of those kinds of slumps sometimes. - So these are the four approaches I used to coming up with interesting ideas for tutorials. - The first approach is called the MacGyver, - and the idea here is like I have such and such materials. - What can I make with them? - And I use this one a lot. - So, - like, - maybe you have a bottle of glue and some hairpins and a button and, - you know, - I don't know lollypop stick through something. - What can you make with these materials? - That would be interesting, - and it's kind of just a nice exercise, - because he can let the materials do the talking a little bit so and then just experiment. - So you grab a few supplies and then just kind of play around with them a little bit and see - if you can come up with something and you don't always. - Honestly, - you don't always come up with something. - So sometimes it's just nice exercise to get the creative juices flowing a little bit again - . - And other times you actually come up with a great idea just based on that exercise alone - that you can go ahead and take further and write a tutorial for and take photos of and all - that kind of stuff and share it with you readers. - So that is approached number one, - and I'm going to show you just a very quick example of that. - So let's say these are the materials I had have a blue gun scissors. - Of course I always have. - And then in the middle there I have, - like a Chevron pattern paper, - straw set and then lollypop sticks. - So I was trying to come up with an idea for a party blogged that I write for, - and I couldn't get to the store with the craft store to get any additional supplies because - we are one car household and I didn't have the car that day, - so I had to use stuff that I already had in the house because I had to turn them in that - day. - Nothing like wait until the last minute, - right? - So these are the materials I had at my disposal. - I just grabbed a couple on, - tried to come up with some ideas that would be interesting for a party, - blogged with just these materials alone. - And so, - after doing a little bit of playing around, - this is what I came up with. - And they're just paper straw cupcake toppers that are, - you know, - done in different letters, - and you can create a message with them or personalized them on a cake or something with - somebody's name, - that kind of stuff. - And it was really easy. - All you have to do is cut the paper straws and then glue them back together to create, - in this case, - letters that you could also do shapes or something like that. - So this is great for the block that I was writing for, - because it's quick and easy, - so it could be done, - like at the last minute, - right before a party starts. - Or, - you know, - if you have some extra time, - you can obviously do it ahead of time. - But it won't take that long to dio, - And there are a lot of moms that read this particular black, - so it's perfect for them. - So that's what I came up with their and that is my guy ver approach. - In a nutshell. - Second approach is called Strolling the Aisles, - and I love doing this whenever I have a little bit of extra free time, - and I can't think of something for another site that I might be writing for or my own - blogged. - I will go to a craft store and give myself at least 30 minutes to just stroll up and down - the aisles. - And sometimes I go to a hardwood hardware store is well, - so because you can find lots of cool materials there and use them in unique and interesting - ways. - And and the reason why the hardware store one works quite a bit is because not as many of - you are going, - they're you know, - they're not thinking about using the hardware store for craft supplies for a small project - . - They're thinking about going Teoh, - Home Depot or Lowe's or something like that to do home huge home improvement projects for - the house. - So the ones that the herd restore usually really work out pretty well because it's just a - different take on something. - But the local craft store is obviously going to have more materials that are going to fit - into kind of anything that you might want to dio either around the house or fashion wise - whatever you can think of. - So I'll go there and spend 30 minutes, - maybe an hour, - and I will go down every single aisle and even if it's an ill that I don't think would - really apply to me like I go down the like the baking supply aisles every time ago. - The craft store and I don't really bake or cook for that matter. - And I don't really do of a lot of food tutorials. - So it seems like a strange I'll for me to go down. - But I always find really cool stuff there, - and I can use it in a totally different way. - That has nothing to do with food. - So stroll down those aisles and see if you can come up with anything. - I'd say nine times out of 10. - It will definitely get you out of your son because when you have all those supplies at your - fingertips and you can see them all at once. - It's much easier to come up with ideas in ways that you can use them for different projects - and tutorials and things like that. - So that is approached. - Number two Approach Number three is called Creative Capture, - and it's really simple and something that you might already be doing. - So this is just about taking photos when you're out and about. - And you probably already have a camera with you all the time, - anyway, - because you most likely have a camera on your phone and you probably take your phone with - you everywhere. - So you always technically have a camera, - and you don't have to lug around that big, - bulky camera, - your DSLR, - whatever that you might have. - You can deceive your camera phone, - so what I do is I always bring it with me. - If I'm going on a walk or I don't know to a friend's house to a restaurant pretty much - everywhere, - I bring it with me, - and if I see something that's kind of cool or inspires me in some way, - I'll just take a little picture. - And that has led to me coming up with a lot of ideas and four tutorials and different - freelance projects that I've done for other sites in magazines, - and it's really helpful you don't have to. - When you take the photo, - you don't have to have an idea already in mind. - Just if it's something that inspires you, - just snap a photo and then you can reference it later. - And maybe that will inspire you to create something somewhere down line. - And maybe it won't. - But it's just a good exercise, - too. - Remind yourself to always be aware of your surroundings, - since you never know what might inspire you. - So have a quick example of that. - Uh, - the photo at the top left is of a food truck and Seattle. - When I used to live there, - there was this particular food truck. - I can't remember the name of it that I would go to all the time for lunch. - They have really great typhoon. - So one day I went there and for some reason I mean, - I got into this food truck like 100 ton, - maybe not 100 but a lot of times before, - and I never really thought about it, - but I was waiting especially long for my food one day and I was like, - Wow, - I love the color scheme on this truck. - It's so great. - So I took a photo and then just kind of forgot about it. - I just I added it to Instagram. - And then I was like, - Okay, - whatever it is just a photo for Instagram. - Essentially. - But then a few months later, - a site called Clowe, - which is owned by MSN and contacted me to do some D I Y projects for them, - and I was trying to come up with ideas, - but nothing was really coming to me and I had to do, - like, - 45 ideas for them in a kind of short timeframe. - So I started going through all my old photos on Instagram and also on my computer, - and I found this photo of the food truck and I was like, - Yes, - I love this color scheme. - I love the color blocking in this stripe so I can definitely use this somehow in a project - , - and I had already kind of thought about doing something with string and creating like a - temporary fix for something like something in the kitchen or some other accessory. - So once I locked in on this color scheme. - Eventually that that came to me, - too. - Just wrap string in like color black, - uh, - sort of striped pattern around kitchen accessories, - like little containers for pastas and things like that that I already had. - And this is a great temporary solution for incorporating a trend into your kitchen for a - short time, - because you could actually remove this string without causing any damage to the containers - and then leave them plan again or switch them out for different colors or something like - that. - So that waas how I used approach number three to create a tutorial. - Now let's talk about approach number four, - and this is a really great one. - I use this a lot, - too, - and this is called Dump it Out. - So it's really simple. - You just grab a pen and paper and get everything that's in your mind out onto paper. - Ah, - lot of people like to refer to this as a brain dump, - but honestly, - it doesn't matter what you call it, - because all that matters is that it totally works, - and it's really helpful when you have a specific theme that you're trying to work with. - So if it if you're doing something for the holidays or a particular season or something - like that, - it's a really great, - uh way. - Teoh get all your ideas out there even if you think you don't have any. - So I'm gonna take you through that process really quick so you can get a better example of - what that looks like. - Okay, - so here is my start to approach number four. - And I'll tell you a very quick story. - I waas coming up with how in projects for d i y. - Network because I work with them on a regular basis and they needed some Halloween ideas - really, - really quickly. - The turnaround was very fast, - and this was especially hard for me because Halloween is not really a holiday that I - decorate for around my house, - which, - you know as a D. - I. - Y blogger. - I'm sure that sounds kind of silly, - but it's true. - So I didn't know what I could make for Halloween. - That was, - you know, - decor oriented, - because I really don't do that in my own house. - So I decided Teoh, - just do one of these brain dumping exercises, - and I grabbed a notebook in some coffee and I just started writing down everything you - could think of That has to do with Halloween. - So anything that I associate it with, - Howie and I would write down and a few of the things I wrote down Beat Ghost. - Which candy? - Corn. - I'm sure you can read through some of these. - And then at the bottom of that column I wrote down the color, - said I associate with Halloween, - so I put green black or gym purple. - So that was kind of step one in that first left hand column, - then on this is a close up to if you wanted to see, - um if you want to read through the things that I put for for this exercise Okay, - then on the right hands, - I calm. - I started writing down things that people like ways that people decorate. - So I had door signs yard, - our garland things hanging from trees. - So I was just trying to think of, - like, - seasonally how do people decorate indoors and out those air? - A couple of the ideas that I came up with and then underneath that I created another - section and that section was actually the finished ideas that I had for tutorials. - So what I would do is just grab something from this side over here on the left hand column - and then something on this side that also came to mind and combine them to create that - final idea for a project. - So candy corn Garland. - I took that from the left hand side column and then the right, - and it's a great way to just kind of, - like, - combine things that maybe you wouldn't be thinking of already. - So I was trying to come up with Halloween ideas on my own. - A hanging tree ghost might not come to mind, - but after doing this brain dumping exercise, - it came very quickly. - And before I knew it, - I had, - like, - 20 or so ideas that I could narrow down, - only sent off about half of those, - and that was on the same day. - And then I heard back and got to work immediately on those projects. - Eso, - especially when you're working with other people, - it's pretty common that you might be on a really tight deadline. - So this is a great way, - Teoh. - Very quickly get some ideas out and get them, - you know, - sent off pretty, - pretty fast 3. All about styling: - in this unit. - We're going to talk about styling. - So you're styling for photographs can be very, - very simple or more complex. - And you really don't have to be a professional stylist here to create something fairly - easily that's going to look attractive and, - more importantly, - look like it was considered, - at the very least. - And that's really all that styling is. - When you think about it, - it's just making something look as good as it can and showing people that the entire thing - was considered, - and it just kind of gives it a more professional look. - So I wanted to share with you a couple of examples of this. - And these are just really simple ways that you can do some styling that tells the story, - because I've been mentioning that and passed units telling a story is really important and - very helpful in getting your tutorial shared. - So an easy way to do this is by showing some of the materials that you use to create the - project alongside your finished work, - and this will kind of tell the story for you without you having to say anything. - So the first example here, - and these just both so happened to be Easter projects, - but it would apply to anything that you might come up with for a tutorial. - This one on the left here is just a completely out of the box way to decorate eggs for - Easter. - And I wanted to do something that was modern and different and not your traditional egg - dying and but also very quick and easy. - I found these little metal thumbtacks and I thought they would be perfect for this - particular project. - And I had silver ones and gold. - So the whole decorating process is just simply grabbing an egg and then sticking these some - tax in and maybe adding a little bit of blue. - Teoh hold it too, - the eggshell if necessary. - It worked really well, - and it was a very popular tutorial on Pinterest as well as my blawg man. - It was a little bit controversial because it includes a sharp object, - so it's probably not the greatest for kids, - but my body isn't really four kids, - so it was completely fine. - I mean, - this is totally safe for an adult to Dio, - and it wasn't something I was recommending for kids to take part in. - So this is what I came up with and it was really successful. - But the point here is that you can do a little bit of styling, - very minimal styling and still tell the story. - So I have a material there, - and then I have eggs that have not been decorated yet and then also eggs that have been - decorated. - So that kind of tells the whole story. - And that was the feature image that I used for that project. - Another example is eggs again, - a different kind of egg decorating. - This is more of like a haphazard polka dot pattern, - almost, - and these were just painted aches. - So again, - this one was a teensy bit controversial because you probably don't want to eat the eggs - after this. - So some people might have felt like it was a little bit wasteful or something. - But I mean, - I'm not doing this on a huge scale. - In this case, - it was to eggs, - and it's just an option. - If you want to do something kind of outside of the box, - you can do something like this. - If you don't like it, - cool, - move on. - So the point here that I'm trying to make is that the styling is still very easy, - simple. - So I just have the two eggs in egg cooked egg cups, - and I have my camera focused on one of the two eggs and then also in the foreground. - I have a paint brash along with the pain that I actually used to paint this so you can get - a better idea of what this is telling you. - So the photo might just be an idea. - But since I have a pain in there, - the paintbrush, - it's more that I'm showing you how you can create this on your own with that makes sense - and these air just to, - you know, - pretty simple styling techniques that you can use. - And for both of these, - I just used a different color of phone board that it already had. - So this one is actually I like grey matte board that I use a lot. - It's really large, - and it was just flat on the ground in the way that I shot this. - It looks like it carries on into the vertical space of the background, - but it really doesn't so that's a great option for you. - If you have a big Matt border foam core board that you can use, - and then this other one was a different color of gray. - But the same deal? - Okay, - And here's another simple example of styling tutorial. - This is a project that I did for Project Wedding, - and it's just a watercolor. - Save the date postcard and I used a masking fluid to create the messages that are on the - front of these, - as well as watercolor, - obviously, - to create the the color field areas. - So this was one of the future images for that project where you can see exactly what - happened here, - okay, - and painting it. - I get that and there's different options for what I'm creating. - I gave, - like, - different little choices. - So we have patterns and then an actual post guy that says, - Save the date, - one that just has the date on it. - So you can come up with different ways to show options for the finished product, - and then also including that material in there, - which in this case, - is the water color paint and a brush. - Okay, - so more on styling these air a couple of things that you want to keep in mind for styling - and arranging supplies. - If you're going to take a photo of the supplies, - you might as well go ahead and make it look a little bit more interesting if you are going - to use it in your tutorial. - So you know you don't have to do anything crazy here. - It's really just a matter of maybe lining stuff up in an orderly fashion just so that it - doesn't look, - you know, - completely haphazard just lining it up in an interesting way. - I'm sure you can find the technique that you're interested in using, - but, - you know, - think about styling the supplies, - and that's actually really good exercise to get you into that frame of mind. - It's very, - very easy. - Teoh just kind of lineup supplies in an orderly, - nice looking way and go from there. - And that kind of gets the creative juices flying for when you actually do this. - Standing of the finished project so pretty tools. - This is a non optional thing, - but you'll probably see this a lot with other blocks that you visit. - I noticed that all of the materials that are used are really, - really nice looking, - and they're all presentable and kind of attractive. - And so with that frame of mind using interesting tools or pretty tools like scissors. - What comes to mind for me, - there's no reason to go totally overboard here and buying all new stuff. - But if you have a nice Paris is there is a verse you know, - a crappy old pair that has rust stains on it. - You want to use the nicer looking ones for the photos. - Match her styling aesthetic to your block or brand aesthetic, - and this is really important. - It's most likely something that you already do. - But just in case you know an example of this would be if you have a really bright and - colorful plug, - then you probably want to style your tutorials in the same way so that people understand - your branding and your black aesthetic a little bit better. - So you might use really bold fabric backgrounds or solid but bright, - colorful paper. - Um, - as a jumping off point for your tutorials. - If you have a very modern cleaning minimal block than you might use a lot of white or light - gray in your project. - So it's just something to keep in mind, - always bringing your personal and brand aesthetic into your tutorials whenever you can. - All right, - so let's talk a little bit about backdrops there. - Tons of different options for backdrops and these are a few that you probably want to have - at your house or at your workspace if you are planning on styling in shooting your - tutorials. - So whiteboards, - which could be foam core ormat board, - are really important. - And they're great for almost anything. - You can use thes for actual backgrounds, - so you can, - you know, - put them down and then place your finished tutorial on top and use. - Then that board as your background for that. - Or you can use them as more of a reflector to bounce light back into the area that's being - photographed. - And I do that a lot for both of those, - actually, - and it's it's really great. - So you definitely, - definitely want to have a few of those on hand. - And additionally, - you can also really easily tape decorative papers and fabrics to them for a sturdy, - wrinkle free backdrop option. - So they're just really versatile, - and you definitely want to have some of those on hand. - Another option would be getting some black board, - which would be again foam core, - a matte board, - and this is actually going to do the opposite of what the white does. - So if you're using it as like a a, - uh, - light bounce, - then it's going to bring the darker values into the pace more. - Whereas if you're using a white matte board, - it's going to be brighter. - If you're using a black one, - it will be more dark and a little bit more dramatic. - So in Moody, - more of a rich atmosphere. - So is that something you're looking for? - You want to get some black backboard, - okay, - additional phone call options and would be just all of the colorful options that are - available. - And you might find a couple that you really like, - You know, - for me, - I gravitate more towards graze when it comes to the court options. - So I have a dark gray foam core board and then a light grey matte board that's really big, - which I used for most of my small projects. - Additional paper options went my include cart sack, - scrapbooking, - papers, - wrapping paper, - even newspaper, - which I recently used, - and I absolutely love the way it turned out. - I know it sounds kind of weird, - but it can be really great and even something like while paper samples can be used for - interesting background options and backdrops, - a couple more things on backdrop. - So fabric backgrounds. - If you wanted to do something like this, - the great thing about it is they're easy to store, - especially if you have him on like a role or bolt, - because after you iron them once, - you won't have to worry about it again. - Some people prefer not to use fabric backgrounds at all because they don't want after iron - , - and I completely understand that. - But it is nice to have that option, - especially for smaller stuff. - You really don't have to iron like a very large space, - so they can really give you an interesting look. - If that's something that you want to experiment with and you know it has a different feel - for sure than paper, - it's a little bit more. - I know tactile, - and it has a softer feel to it, - and because it has after feel it also has a softer look. - So there's going to be there's gotta be something that you could use fabric for potentially - . - So it's something to keep in the back of your mind and try it out every once in a while if - you don't want to go the paper around so thinking outside the background. - Fox. - I use a lot of blankets, - tea towels, - large napkins and even sometimes placemats, - and they work really well in certain instances, - and you can get great patterns. - West Home has a ton off cool napkins, - and I always buy a couple from them that are usually on sale. - If they only have like one or two, - maybe a few of them are missing. - I always grab those because I can use them for tons of different stuff, - whether it's like fabric for an actual project or if I'm just using it as a background, - you can also make your own backgrounds. - So if you just had to your little go hardware store, - you can grab some MDF or chipboard and, - uh, - just grab some samples of pain at the same time, - and whatever colors you think you would use most, - and then you just paint the boards and you're done. - You can use them for whatever you need to as a backdrop, - and it sort of it can act as like, - almost like a fake wall so you can do a lot of stuff in areas that have good light that you - might normally not be able to work in, - cause it's not very pretty. - And you create this sort of fake while there, - and then you can do almost anything. - So I'm gonna show you a couple of examples. - Here's one where I used a wallpaper scrap and it was just It was a very small item, - so worked pretty well. - You can see that this wallpaper sample I got was really tiny. - It was not large it all, - but it still worked for what I wanted to photograph, - and this just creates a little bit of added interest. - So if I was doing this on a plain white background, - it might not be as interesting, - especially because this bull the edges this bill are white so wouldn't stand out as well. - But with this, - like neutral but patterned backdrop, - it really allows you to focus on what I'm trying to get you to look at here, - which in this case was actually not a tutorial, - but you could totally use it in that way. - If you want, - and just a protect for you. - I actually got all of these wallpaper samples, - like probably 20 samples from anthropology completely free. - So while paper samples are available either free or at a very small fee just so, - um for use for, - like, - designers and things like that. - So it's great if you can get a couple of those very inexpensively in you some mess - backdrops. - Okay, - so I want to show you my behind the scenes set up, - and this is one of the tutorials that I've actually done, - and it's kind of embarrassing to show you this photo, - but I really wanted to give you the real deal. - This is where I shoot most of my tutorials and this is actually on my balcony outside of my - apartment. - The reason for those is because it gets the best light in my house. - I mean, - I'm outdoors, - but it's covered, - so I'm away from the elements for the most part, - and it just gets really great light, - and I'm able to get very crisp, - clean photos from it. - So here is my set up, - and this was for something having to do with food. - I made this edible chocolate confetti, - and so I brought out a marble cutting board that I had already to create more of like a - kitchen feeling. - And then I got one of my great mat boards and use that as the background and you'll notice - that I have another piece here, - and this is where the light, - because the light is over here, - right outside of this frame coming through this way. - So here I have this board that balances like back in, - and I wanted this one to be a little bit more dark and kind of moody, - so I used a painted black particle board for that and on the very For inside, - you can see the giant mess that I have with all of my props and materials that I might need - , - so they're really, - really close by. - But none of the photos were going to show any of this, - so it's quite a mess over here. - But it's looking nice and tighten and ready for photographing on this side. - And here is another angle. - That same thing. - Cygan. - See, - again, - This is like I said in my balcony, - and you can see I have a table out here that's on my balcony at all times. - They never move it. - And so it allows me to get a little bit more height with, - like, - a more comfortable height when I'm photographing. - And it works really well for me, - so you can see that this is now. - You can kind of see it's coming together. - This is the shot that I'm taking somewhere around here. - And these are the finish photos. - So on the left hand side, - I left a good amount of space in case I wanted to write any text at the top of this in this - particular photo. - And then the other one, - these air, - just the finish shots. - This wasn't the step by step, - but in the other one I didn't leave is much room at the very top because I knew it was - gonna be all about kind of getting more of a close up of what's happening here. 4. Styling a tutorial (demo): - I start off with something like this, - which is it's actually just a matte board, - and it's a grey matte board. - So I'm going to use that as my ground to cover up this table and I'm outside. - In case you can't tell. - Now I have another gray, - darker grey background for the top, - and that's gonna be the vertical area, - which is gonna look like the wall. - And now I'm gonna add a white piece of film court to bounce the light backing because I - want to make sure it's bright. - These air frog pins. - If you want to use those to keep the foam core in place, - you need to stick one on each side, - and it kind of helps it to stand up. - And I have something behind it as well. - That tube, - that's kind of heavy, - so that will help to keep it up a swell in the elements. - And now I'm just going to start placing stuff. - So I have a piece of artwork that's gonna go in the very back, - and then a radio that I will be using. - This is just to kind of create an environment, - make it feel like it's in someone's house somewhere. - And I made sure to put that on the right hand sides that I don't have too much shadow in - there as opposed to putting it on the left. - Now I'm adding some flowers. - It's gonna range those really quick. - You can see it starting to come together a little bit and feel a little bit more like a - real space, - as opposed to just being outside somewhere. - And I'm adding my candles, - which is the part that I made. - That's the actual tutorial here and just kind of arranging them. - Okay. - And I'm looking at it, - seeing if I need to move anything, - so I usually step back and take a look and determine whether or not need to do anything - else. - And I want to try to light these candles. - You know, - I'm gonna have a hard time cause I'm outside and it's really windy right now, - but I'm gonna try anyway. - Okay, - China, - light up these candles. - It's very windy outside. - So it's tough, - all right? - And I'm stepping back to see if I need anything else, - and I felt like, - yeah, - let me put something else to make this a little bit taller. - So I grabbed a wallpaper sample that I have and A I wanted to just tape it to the phone - cord just to make it look like you know, - some interaction, - more or less with the wall. - And I feel like after sending back, - that's a little too high. - So I'm going to come back in and move that down close, - okay? - And I'm looking at it one more time, - and that looks about right. - So I think we're good to go except that foam core, - the white film courts really bothering me because it is kind of bowing. - So I have another piece of larger white foam core, - and I'm going to switch that out. - You just get that. - This one's a bit flatter and is also much larger, - so it will bounce the light in even better and make it a little bit lighter and brighter - and there, - and I just push that heavy tube that I have all the way up against it as well, - so I could be protected from the wind a little bit. - Okay, - so this is pretty much what the finished shot will look like. - Thes air. - The finish photos for styling that particular shot and the one on the left. - Here, - you can see a kept the wallpaper clipping in there, - and then I wound up taking it down and then shooting it again. - Just because I felt like once I actually took the photos, - it looked a little bit distracting. - So when I had it removed it and just went with this photo instead, - which doesn't have it involved, - and that is the finished shot. 5. The kinds of photos that work best for tutorials: Okay, now we're gonna talk about the kinds of photos that work best for tutorials. And really, variety is the key here when it comes to format. So we're gonna be talking about horizontal photos, first vertical photos, how size matters, photos with text and photos without text, and then single photos versus connected photos, or or images that are in a mosaic form where you'll put like, several images into photo shop, for example, and then it becomes one single image, and you might need a visual on that. So I'm going to explain that a little bit more in depth at the end of this video. So let's jump in, okay? Using horizontal and vertical photos. So the main reason you want to use both of these formats in your tutorials is because, honestly, you never know who might see it So very well could be that editor somehow stumbles across your tutorial, and maybe they want to feature it on an upcoming D. I Y roundup that they're doing or as just a post saying, Hey, look at this school tutorial, I found. It's really great. So you want to make sure you have those different formats available because you never know what the preference Oven editor might be who stumbles across it. So some blog's and websites on Lee use horizontal photos and of those horizontal photos, you know, some get even more specific and say we only use photos that are in a three by four ratio or four by three ratio, and in summer more lenient, of course. But there are other blog's and websites that say Okay, we love vertical photos and we know how great they are pinned, dressed. So we want Teoh. Use only foot vertical photos. So if you have a variety there, you're kind of hitting all your bases just in case somebody stumbles upon your work that wants to share it with their audience as well. As long as you're cool with it, of course. So if you if your photo doesn't fit the size requirements that that you know, potential editor or site owner might already have in place, they may just end up passing on, featuring you all together instead of making the effort. Teoh, go ahead and email you and see if perhaps you have the right size and all that kind of stuff. So It's definitely something to keep in mind there, and it's also good to have just a phone word to that would work well in a square format in case you want to do some promoting on instagram, which I would highly recommend. So if you have a good horizontal over our vertical photo, you could easily crop it into a square. For Instagram. It's not really an issue, but just something to keep in mind as you're taking those photos. So next let's talk about photo sizing. In the words of David Bazan. It is good to have options, and this is really true for photos. So just like I mentioned before, popular blog's and sites have varying requirements for formats for photos. So, as I was saying that horizontal and vertical in the last side, they also have size requirements, which means, like how, what? How many pixels wide they will allow photos to be, and then also how tall or the vertical picks elation that they will allow? So it's good to have options there and have a larger image available, even if you don't have really huge images that typically go into your block posts. So I'm gonna kind of show you an example of this in just a second, but I think you understand what I'm saying. So if you have, if you're black format is, you know, 450 pixels wide for your black post, then you can still have image that is larger than 450 pixels wide because that's actually kind of small. And most sites are going to want something that's at least 500 picks 550 pixels wide if they're going to use it. So this is a way that you can do both work with the format you already have and then also still be providing its size. That might work for somebody that comes across it and wants to use your photo again. If that's something that you allow in the permissions of your black. So let me show you how that works. Just gonna pull up my, uh, wordpress admin here, and this is what I use for my blog's here getting an inside peek here, and I've already pulled up, you know, a new post. So this is just the draft that I'm starting and I want to go ahead and add an image to this . And so I'm just gonna press, add media if you're familiar with WordPress, you know, you already know how to do all this. If you use a different block block platform than I'm sure something similar applies to you still, so we'll just go through with WordPress and sets the most common one that people use. I'm just gonna upload my file and it's right here. You can see that it's actually in keyword form. So it says Modern pastor, vote of D I y. So I have my key words already in there, and I do that when I'm exporting the images. So I come up with names that are going to have a keyword in there. And that's just another tip for just creating something that's gonna be helpful for those search engine box that come through. They really don't know when they come to an image. If it's not labeled properly, then it won't have any helpful information for them. So they don't know really, how to, you know, figure that into everything for there s CEO purposes. So if you have your image labeled like this with some of the key words and they're already , then they'll be able to read it and you're good to go. So that's just a little side note for you. So here is the amateur Wanna selects and I'm just gonna click choose. You can see I have a lot of flour just in here right now, and this is the image. It's It's actually the same image, which I've already uploaded. And here I can change the title if I want. And this is actually what's going to pop up on Pinterest as like that automatic text that shows up on photos that can be delayed ID or left there if somebody wants to just use what you've already provided. So usually I will delete the dashes. I haven't between everything just so that it doesn't show up that way on Pinterest, and this is a total preference thing, so you can do whatever you want there and then down here, the bottom. We have this size options so I can do either the full size of the photo, which is actually 850 pixels wide, Or I can go with a large option with a 550 pixel with, And this is actually the standard with for my block 5 50 So I'm going to select that and then just click and insert into post, and it will come up here in just a second so you can move it, okay? And while that is, it's actually there. Okay, area. So then we're gonna add, like, a little bit of text. So this is where you would put your tutorial copy? Whatever it is that you want to do, whatever it is that you want to stay here, uh, you know, I don't know. Okay. And then I'm just gonna press the safe, but because I want to show you the preview what I'm talking about with these creating a variety of sizes. So who had the preview button? And this is what it looks like. And then if you click on this photo so you can see if it's nicely into my block, which is because all my images air 550 pixels wide, But then if I click on it, I'm going to get the larger image size here. So this is actually the 850 pixels wide length that I actually exported. So this is how you can provide a larger image for editors and people that might be coming to your bog organically, that want to feature you and still fit the the proper format for your black. So that's just a little tip there. All right now, back to our slides, all right, the importance of vertical photos. So if you're thinking ahead to pin dressed in wanting to get the most re pens possible there, then I was strongly recommend that use a lot of vertical photos in your post. Of course, like I said before, you still want to have a variety there, so it's good to have some horizontal to. But for me, I used mostly verticals because I know when people repent them, they're going to do, for the most part better on Pinterest's just because they take up more screen real estate, so it's more noticeable, and it grabs people's attention faster than Seo horizontal photo would. And pin dress is something that I used quite a bit, too, you know, try to get traction for my tutorials and stuff like that. So it's a great tool for you on social media, and that's just something you want to keep in mind. If intrest is a route that you are comfortable with taking next, let's talk about photos with and without text. So this is something you really kind of want to experiment with on your own, because there's really no wrong or right answer here. Some people prefer, if again, if you're thinking to Pinterest. Some people prefer to pinned images that have text on them, and I can tell you that images that do have tax as long as the text is clear, um, do get pinned and very good amount just because it tells the story so you might have an image. And you don't really know if this is a D. I. Y. Project or if it's a product that somebody is selling. But if you have text on it, you can tell right away. Okay, this is a tutorial, and if I click through, I'm gonna find out how to make this on my own, that type of thing. But on that same hand, some people prefer toe on Li pin stuff that does not have text on it. So it's good to have a variety there. Maybe you incorporate some that have taxed and some that don't until you find you know what's gonna work best for you and then just stick with that. Either way, whether it has text on it or not, you want to make sure that you're telling a little bit of a story with each photo. And the thought here is. If someone saw one of your photos and didn't see anything else, they didn't see the tutorial related to it. Nothing. It was just that one photo. Would they get the gist of what your tutorial is all about? Yes or no? If the answer is yes, then also, if not, there may be some tweaking that you need to dio. So just something to think about. All right. So here, a couple examples of images with text in just different ways that you can sort of incorporate this thes air all of the of my projects that I've created and I hate to continually use my own images as examples. It's just easier in terms of copyright and stuff. Tease my own stuff as opposed to getting permissions from other people and all that kind of stuff. So these are just some examples of different ways that you can use text in your photos in a kind of, you know, an interesting way that's not extremely distracting. So you can use that as sort of the feature and manage, which will see, like this first photo here. This is a feature image, the very first image on a bog post, and you can see I left a lot of room for tax in my photo, and that's intentional. So I do that a lot. Well, you'll just have, like, a blank area that you include in the photo, and you know that you're gonna maybe put text there or something like that. You can also add it directly on top of an image that you already have especially works. If you have a horizontal image like this that you want to do is just make sure that the text is really clear, and then you could also use it on the the step by step photos. If that's something that you want to incorporate totally up to you, it's definitely a preference thing, so make sure you experiment there, and then we're going to talk about the single photos versus a connected photo or mosaic form. So these are two images that I have here. This one to the left is the single photo that I'm referring to, and over to the right is that connected photo that has a bunch of photos as one image. So for this one, and this is the same project, obviously. So for the one to left, of course, this isn't totally a single photo cause technically, I have another image here that I added in Teoh, just kind of get the story across of what these sandals looked like before the makeover. But I think you get the idea of what I'm trying to say here. It's just one single image, so I'll just let me pull up another one here just to give you an idea of what I mean by single image. If this and I'm just pulling this from my desktop, this right here is a single image. There's nothing else on it. There's no other photos attached. It's not Photoshopped thing. It's just the image. So that's what I'm referring to with single flavors on this side. The right hand side, this is the mosaic form of creating a photo shop. Uh, I'm sorry. Creating a single photo in photo shop with a bunch of images and this is can be really great for pin dress. And so I always connect my steps in this way. So in again, it's a preference, saying this might not be the best fit for you. Maybe you don't like it. It's totally up to you. But this is what I dio. So if you go into photo shop, you can pull in all of your step by step photos and create one nice big image that will show the entire story. So when somebody re pens it, everyone knows exactly what's going on. So if if somebody re pens like, for example, just this photo by itself, you might not have any idea what that photo is referring Teoh. But in the context of all these other images, you totally get it. And you realize, OK, if you cook on this, you're going to get a tutorial and learn how to make this on your own. So it's a helpful image that's been created there. Okay, so I wanted to just show you I went through my my personal pin dressed in one of my boards , and I found a project that I had created a while back, and I wanted to just kind of compare these for you. The difference between using a single photo and when that's connected with a whole bunch of steps, which again? It's totally optional but does something to think about. So this one on the Left shows just a single photo, which it kind of tells a story, and you can see, like exactly the scale of the Votto's, because I have my hand in there and all that, and you can see different color ideas and things like that. But it doesn't necessarily give you the whole story in terms of you're not sure if this is a product that I'm trying to sell or if it's a tutorial. So this one got 33 re pins and four likes. Then on another day they posted the same tutorial, but a different image. And this is the one that is a mosaic that has info. You know, I didn't photo shop that has all the connected step by step images and then a final image at the bottom, and this one has 121 re pens on it, just from my a pin alone. So I mean, that's a huge difference. 33 3 pins compared to 121 repentance. And you know, there there are other factors to think about here, So maybe it's because of the time of day that it was posted, as you know, for the mosaic as opposed to the single photo. But, I mean, that's four times as many repentance on the connected mosaic form. So that is why I do that. And it's definitely something that you might want to think about doing as well, or at least testing it out, doing a little experiment and seeing what works best. But if you're thinking towards pin dress, then you definitely want to at least consider creating in photo shop one of these types of images that people can pin alongside. Of course, the single photos so people have options 6. Creating an image for the step by step photos in Photoshop: - OK, - in this video, - I'm going to show you how I put my step by step photos together to create one image in - photo shop. - I'll start with a disclaimer and say that I don't use photo shop for too many things other - than what I'm about to show you. - So they may be an easier way, - a better way to do some of the stuff that I'm going to be showing you. - But this is how I do it. - So that's how many. - Okay, - so we're gonna be creating the steps for this. - So this is just a wallpaper, - a cake topper. - And it's the idea was just to create last minute party. - Yeah. - So whether the cake topper help cake topper garland or whatever, - it would be last minute, - something that you do really quickly. - And this is what I came up with. - So this is the final project and bring some of the step by step photos in, - and there's only a few because this is really simple. - So I am just going Teoh, - drag this in from my desktop. - I already have the photo edited, - and I just dragged it in and then pressed Return Teoh make sure that stays where I wanted - to go. - And then I can move it around from there if I want to. - But I'm good to go on. - Then we're going to add the next set here. - Okay? - Once I have that in the place where I like to, - that I just press the return, - but we're good to go. - I'm gonna come over here because I have another stuff that I want to add. - And there's obviously not enough for him to fit in here some Niko over here and click on - the crop tool. - And that's going to allow me, - Teoh, - make this as long or as wide as I want. - But I want to keep the same with and just make it longer. - And then I'll make an adjustment again when I need Teoh. - So I press return when I got the length that I wanted and now we're good there and I'm - gonna bring in the last, - which is right here, - and the press return and we're good to go. - I'm gonna press the crop tool again and bring this back that so there isn't any white space - and then just squirrel little bit. - So we can see everything. - I'm gonna actually zoom out a little bit so we can see there. - Okay. - And now I want to add a little bit of a white line in between each photo. - So that kind of separates. - This is again preference. - You don't have to do this, - but I'm just going to come over here to the rectangle marquee tool and add another layer, - which I could do right here, - down at the bottom. - Right. - Okay. - Now, - using that rectangle tool, - I'm just going Teoh, - create the line. - And then I'm gonna grab my brush tool, - and it's already selected for white. - So I'm good to go there. - And I can use this new layer that I've created just fill it in, - and then you're not. - If you want to duplicate this layer to create the same exact with for the 2nd 1 used came - over to this layer and right click, - and then click duplicate layer. - Okay. - Really simple. - So that's it. - And now, - if you didn't want to duplicate that layer, - you could just create a new rectangle here if you wanted to do that. - But in order to make sure that they're the exact same with that kind of keep some - consistency there. - I just went ahead. - But you can do it either way. - And then that's it I have to do is save, - which is, - unfortunately outside of the window from what you can see right now. - But just go up to file photo shop and then press, - save ass or save. - I also use the safer Web option a lot on just because most of the stuff I do is for web. - So I go there and now you can actually see what I'm doing. - And you can from here just mark whatever he wants. - If you want to use a J gift, - PNG, - whatever you want for anything that's just a photo would always use J. - K. - If you're including texts, - though, - I would change it to PNG file. - So let me cancel this. - And let's just add a little bit of text here just so they can have that, - Uh, - so I am passing on the take tool and then I'll just take, - like, - this example, - text, - whatever it is that you were really going to right here, - and I want this to be white, - so changing that there, - and I'm also gonna need to change size because it's way too big. - Even that may be a little too large. - Okay? - And then I put that in there somewhere. - So maybe you're describing wet. - What's going on, - this staff or something along those lines? - And then when I go to save it Sorry, - I would choose a PNG file instead, - and then name it, - whatever I wanted to name it. - So in this case, - I wallpaper cake topper. - Then take it and you're good to go. - And here is a preview of what that would look like. - So that's it. - Now you're ready to bring that into black post and you're all set. 7. Editing photos + How many photos it really takes to put together a great tutorial: - Okay, - so I just wanted to show you exactly how many photos that actually takes to get the photos - that you might see in a black. - So I wanted to start with a lot of posts. - I wrote a while back a tutorial for in Boston Metric party bags. - So I'll just show you that there's not a ton of photos. - And in the block post, - there's a good amount, - but not nearly as many as what actually shot. - So show you the black goes first and then shave How many photos actually shot and how I got - to this point with the black. - Okay, - so here's the Post. - This is my feet. - Your image go through this step by step, - obviously, - and you'll see that they're all connected to each other. - This is really just for pin dress that when somebody wants to show that it was the d I Y - project and show, - like all of the steps at once they can. - They have the option if they want to, - and then here some additional photos of the finished party bats and I have styled in - different ways with Cherries without anything at all. - Just with the stance that I used here in popcorn. - So those of the photos that I use for the actual block post Let's get through in count. - 12 34 This one photo by 67 a nine. - Okay, - so there are nine photos in the actual block. - Rest. - Now, - let's look at how many photos, - actually. - Okay, - so this is I'm in a light room for and this is what I used to added my photos. - So I take photos with my camera, - and then I important them into light room and then do any editing or cropping that I need - to before exporting them and then adding them into a black post. - So this is how many photos I took? - You can see it starts here. - This is actually from another project. - So here's where it starts, - and then it goes all the way down. - Go, - Go. - Teoh here. - Okay, - So that it's actually over 100 photos. - These air couple photos of my kitties, - But it's actually over 100 photos that I took to get the what? - Nine photos that actually wound up in the block post. - So you can see I tried lots of different things in the styling. - I did e used Cherries without any of the stamps. - And then I added this stamps in a swell to kind of get a little bit more interest in sort - of show more of the materials that I use in order to create it so people could see that it - was the D I Y. - Project just based on that one photo, - I have a few horizontal here, - but as you can see, - they're mostly vertical. - And then I have a couple of things I tried that didn't work out. - So one of the things I tried was this which was like their little creep papers, - dreamer things, - uh, - that I just kind of stuck in there to give a different color. - And I added this inside. - I just really didn't like how that turned out style wise. - It just didn't work for me. - So I skipped it. - And then these either actually does pedals from carnations. - You can see right here in here that the idea was like you could use them at a wedding or - something. - If you were tough saying like confetti or flower petals at the bride and groom that you - could use it for that. - But I really didn't like how these photos turned out either. - So I decided not to use them. - Um, - then I have more basic. - So we get into, - like, - the steps, - the step by step process. - And you can see that for each step, - I have more than one photo that actually took and that I wouldn't selected a photo that I - liked best and then edited it and basically just made it a little bit lighter and brighter - so that the photos looked consistent. - And we're a little bit more appealing because this is one of the images that this is how an - image started, - and then it went to this, - so this actually might be a little over exposed. - And I think I changed a little bit when I put it into photo shop, - but it started out of this, - and then I just did some editing to get to that. - This is pretty much the exact same photo, - just like a slightly different placement. - I think I was standing a little bit further over when I shot this one as opposed to that. - So since we're right here, - when I just show you quickly how I had it. - Photos that need to be bit so if it were something like this that I wanted to brighten up - and I was in like, - room, - I could start by just using the presets that are already here and just clicking on exposure - or clarity. - Vibrance can even change the temperature to make it look a little bit more on the cool side - or bumping up to make it more on the warm side. - I personally always go for cool as opposed to warm. - That's just my preference, - and you might have a different preference. - So I just bumped up the exposure again. - And then if you go to the developed area, - you can make a lot more changes and in smaller increments instead of like doing a preset - where it jumps from, - huh? - It kind of does a big jump, - like for exposure or something like that, - whereas you can make very, - very minimal changes to exposure if you're in the development area. - So this is a little bit closer to what I would want for a step by step photo or a final - finished tutorial, - and if I wanted to crop it, - I could and I just press on this little rectangle over here again when you're in the - development and then just, - you know, - if I wanted to prop it or something, - like maybe I felt like there was too much like space on this side and it wasn't even I - could crop it on and get a little bit more interesting and where you can see everything a - bit more clearly and that's kind of it. - I don't due to too much. - There's tons of stuff that you can do in my room If it's something that you're familiar - with, - I love it so much, - but that's sort of I dio I don't really do all that much and then used stuff into your - photo shop. - If I'm making a mosaic of this step by step process at which is talked about in another - video, - so just continuing to go through the steps here and you'll see have the supplies and you'll - see that change that made from this to this. - So this is more desirable for me. - This feels a little bit too warm, - over colors are very true, - so I switched it in some editing to something more like this, - and this is what I ended up using in the final post on then here, - just a couple more of the photos of the finished piece. - So I wanted to show you before we wrap this video exactly how I did this. - So this photo might be a little better. - There we go. - OK, - so what I did is you can see on all these photos. - I used the same decorative paper and I wanted to give it a little bit more interest because - I knew the bags were gonna be fairly plain, - especially since they're white. - I wanted to use a more interesting background. - So there was this definite paper that I bought from paper source that I've been waiting to - use for ever. - And I finally found something that I could use it for. - That that would be great. - So what I did is I unrolled it. - And then I taped it. - Which you can see right here was the blue Painter's safe onto a flat matte board, - just like either foam core board work sign. - And then you can see up here, - there, - that's actually the ground, - the floor on my balcony. - So it's really rough and kind of ugly and gross, - and that's where I shoot most of my photos. - So I always have to create some kind of backdrop to put down first before I shoot anything - so that none of this gets shown because it's really kind of yucky looking s. - So this is sort of how it started and then in order to get to something like this, - like the finished photo where all you see is that it's just a matter of cropping it a - little bit. - So you would just go if you're in light room to the development section and then hit the - little rectangle and then you can start cropping and you can also straighten it out. - So it was looking like it wasn't quite straight. - Since these lines are perfectly straight, - I want to make sure that they look straight in the photo so I can just do that by moving my - mouse back and forth. - You get to the point that looks good, - and then you just cracks the done button, - and now it's cracked. - So you really can't tell that anything is out of the ordinary here. - You wouldn't expect that the photo that I came up with here has all this yeti ugliness - happening behind it, - right with the his all the kind of has, - you know, - the background from my balcony on this painter's tape and all that kind of stuff. - So that's sort of how I do it in a nutshell. - And I hope you found this video helpful. - I'd love to hear more about how many photos you normally take in order. - Teoh complete a tutorial. - It's always nice to hear that we're all in the same boat. - And the thing. - People tend to feel better when they're like Oh, - yeah, - it takes 100 photos to get 10 or whatever. - So if you wanted to share that in the class fee, - that would be awesome. - But it's completely up to you. 8. Taking photos with your camera phone: - Okay, - so now I'm gonna show you how to shoot tutorials if you only have your camera phone. - So I've set something up here just really quickly, - and I'm going to use CSCO camp because that's what I like to use whenever I have to shoot - photos with my phone. - So I have everything shut up, - set up. - And now I'm just going Teoh, - find a good little area to take a photo. - So this would be like, - you're finished tutorial. - Essentially, - there's nothing really here. - That is D I Y. - But e think you get the idea. - So I took the photo, - and now I click on it and I'm gonna press the edit button. - And I have all these different options for different little filters that I can put on it. - And I selected the 1st 1 and I felt like that one was fine. - So now I'm going to select again, - and I'm going to send it to my camera riel on my phone, - and then that's it. - All I have to do now is send it to my computer. - This is what the finish photos look like from my camera phone. - The one on the left is the one that I took that you saw in the video. - And then I decided to take another one because I felt like the filter that I used for that - one was not a good match, - and it was a little too close up. - So I took one more photo again, - just with my camera phone that was further away. - And then I imported it into light room and cropped out the sides and came up with the photo - that's on the right, - which is the one that I decided to use. - So that's how you can use your iPhone to create great photos for your tutorials. 9. Writing copy for your tutorial (part 1): - okay, - In this unit, - we're gonna be talking about writing copy for your tutorials. - These air just the basics that you need to know Pretty much every tutorial follows a - similar format. - So first you're going to have an introduction. - And that's just a few sentences up to a paragraph to kind of ease into the step by step - process. - So you might share a quick story about how you came up with this idea or what it relates to - etcetera. - And then your materials list is going to be next, - and that's going to show all the supplies and tools that are needed to create the project. - Then you're gonna have your actual step by step instructions, - and this just explains exactly how you can recreate the project so it will help your - readers. - You're probably gonna have a step by step photos as well. - But it's always nice to have that copy. - And there, - too, - in case someone can't tell from the photos what step you're actually doing there. - They can read through this the written instructions and get it from there. - And then finally, - in Outro, - which is just really just a couple of sentences that kind of wrap things up, - explain anything else that you might want readers to know about the project. - So like if there's any additional ways that the product, - the finished project can be used, - then you might want to share those ideas there. - And it might give your readers to call the action as well. - So you might mention something like, - I love to hear what you think of this project in the comments below or ask a question. - If you were using flowers, - for example, - you might say what flowers would you use to recreate a project similar to this one or - something like that? - If you want to give readers a call to action, - to comment or even chair on social media, - that would be where you would do it in the after a section. - All right, - so let's talk about your writing style little bit. - Everyone has a totally different style when it comes to this, - and so there's kind of not a right or wrong way to do it. - If you're writing for your own Blawg, - you can totally just do what feels right for you. - It might be extremely casual and maybe even have you know purposeful grammatical errors, - and they're starting sentences with and or but which we all know we're not supposed to dio - . - I know I do that a lot, - and it's just because that's how I tend to talk. - And I like to write in the same way for my own blawg. - So if that's what you want to dio go for it, - if it's on your bog, - you can do whatever you want. - Um, - if you're writing for someone else, - then you might have to change your writing style a little bit. - So if you're doing a guest post for another cider blogged or writing a contributor post - somewhere that you regularly do freelance work for, - you may have to cater to their guidelines instead. - But if you're running for yourself, - you can kind of do whatever you like either ways. - If you're doing something super casual or more formal, - just make sure that the steps when you do the step instructions, - they're clear and concise, - and it's really the best way to go. - Theo Intro and Outro are really the areas that you're gonna have more leeway to show your - style, - but for the steps you want to make sure those air very clear and concise and there's not. - I mean, - of course you can add your personality in there, - but there's not as much lyric leeway there because you really have to explain how each step - this created. - Um, - lastly, - don't forget to suggest how a finished project could be used in an additional way. - Or maybe what room of the house it would be a good match for this gives readers an idea of - how they can use it. - And I know readers will come up with their own, - you know, - takes on things and different places in the house that they can use it or different ways - that they might be able to use it. - But you want to share your ideas to because a reader might come to your block and say, - Oh, - I don't know. - I can't really do much with that tutorial. - But then you tell them, - Wait, - you can use it in your living room as a blah, - blah, - blah and they're like Yes, - okay, - now I can use it. - That's great. - So you might give them an idea that they would have otherwise not thought of on their own. - So that is a good spot to make suggestions, - kind of like probably in the Outro or maybe even in the intro it's up to. - And then, - lastly, - I wanted to just touch on keywords a little bit. - Having some keyword texts in your tutorial can be important because it really does help - with the search engine thoughts. - So S E O. - I know it's a thing that a lot of people do don't like to think about because there are a - lot of factors involved, - but just as a really easy way to think of it, - you know, - if you can include some keywords in there, - then do it. - Um, - for example, - if you created a geometric cake topper that would be perfect for parties and weddings, - you might want to make sure that some of the key words are included in the title and the - first paragraph or sentence of your tutorial. - So geometric cake topper might be make the title of your post and maybe you make it a - little bit more interesting where you say, - I don't know, - make this geometric cake topper for parties or whatever, - and then in the first paragraph you might use this key words getting parties, - weddings, - cake topper, - geometric, - if you can, - and just something to keep in mind because I know it can get a little bit weird. - So if you can't write the copy in a non awkward way, - then maybe leaving some of those keywords out, - it's probably the best way to go about it. - But if you're trying to get search engine results and you want to try to incorporate - keywords in those few areas at the beginning when you can and also I talked about this in a - past unit, - just remember that when you're naming your images, - you want to make sure that those images air being named something searchable as well that - may have your keyword in them. 10. Writing copy for your tutorial (part 2): - before we wrap up this unit and wanted to give you a visual reference for some of the - things I've been talking about, - which are the key words where you wanna have keywords for your title and your introductory - paragraph where the Internet outro are this step by step instructions and the supply list. - So I'm just going to take you through a tutorial that I created for my blood. - And this is for a hand painted party prop carousel D i Y. - The keywords I was trying to target r D I y hand painted in Paris saw I also have a party - in there just because I feel like it could definitely be used for something having to do - with the party. - So I wanted to make sure that was kind of a keyword to, - but my brain once are hand painted. - Here's all Andi I went. - My first image here is actually labeled, - just as I had talked about in a past unit, - with the key words that I am trying to get to so hand painted Let's see, - a key month ham painted umbrellas, - D I Y is what I labeled this particular image. - So I have hand painted and d i y in those in keywords in the image. - This is my short intro. - It's only three sentences. - It's really, - really short. - Sometimes my introductions are much longer. - They might be 10 sentences or four paragraphs. - It really just depends. - This one was quite short because I didn't really have a lot to say, - but I was able to get a lot of my keywords in here again in this first paragraph and even - in the first sentence. - So this was actually a New Year's Eve projects. - So I was sure to include the phrase New Year's Eve and then new year again, - all in the first sentence and targeting my main keywords again, - hand painted in Pearsall. - Then I have the supplies list, - and I only had a few supplies for this project. - It was really straightforward one. - So I only had three things listed, - and I decided to link up to the gold leaf paint just because sometimes that can be hard for - people to find. - So I wanted to give them an option to be able to click through and actually buy it from - this link. - If they can't find it at their local craft store. - The how to section is actually pretty short here is well, - just because this is a very straightforward project and then right underneath it, - I have a photo step by step. - That kind of goes through the actual painting process. - And then I start showing the finished pear sauce so and you can see all these air labeled - with my key word as a scroll over them. - You can see hand painted, - keeps popping up, - DEA y pops up, - and then I switch between umbrella and a parasol, - and then the Outro section is right here, - and this is usually going to be a couple of sentences to maybe even a paragraph. - But for this particular post, - it was a really short one, - and it was right before New Year's. - So I was trying to keep it really brief and not right too much copy here. - And also, - I wanted to be away for the holidays as well. - So I didn't want to write too much, - and this was actually sponsored posts. - I have a little disclaimer here that just lets everybody know, - uh, - what's up on that section, - and that's pretty much it 11. Getting your work promoted / Pitching to blogs, sites, and magazines: okay. In this unit, we're gonna be talking about promoting and pitching your tutorial. There are two types seeking promotion for a tutorial you've already created and puts it online. So that would be a black post. I'm sorry, a tutorial that you've created that you've published to your block or someone else's site. It's already on there, and you're trying to get more promotion for it. More eyeballs to see the tutorial. So you might reach out to friends, fellow bloggers and say, Hey, have created this tutorial. I think you your readers would really love it in trying to get more promotion that way to something that already exists online. The second type is pitching a tutorial that has not been shared online yet at all, not even on your own blag. So this would be something that you might use for a magazine because definitely there usually gonna want a feature stuff that hasn't been shown anywhere before, even online. And another place would be a very large block, like something like design sponge, for example. Usually they're gonna want tutorials that haven't been posted anywhere else yet. So those are the two basic types, and when you start pitching and getting your trying to get your tutorials promoted, you want to know who to approach. And I always recommend, of course, friends first. And the reason for this is because your friends really want to see you succeed and be successful, says they can help you do that. They definitely will. Don't be afraid to ask if they can help spread the word, even if it's just on social media. Every extra view counts, and you never know. You might find your most loyal potential reader in a friend of a friend. So don't be afraid to ask those friends if they can help you share on social media or maybe even their own blogged if they have one. If you don't have many friends that you feel like you could do this with, then you need to make some new ones. And that probably means reaching out to fellow bloggers and business owners. They know how hard it ISS sometimes to get promotion for things so they'll understand more than anyone else and, of course, want to help you out. But you need to become friends first, So the way to do this is most likely to start on social media and maybe ask a question or respond to tweets from that person or even comment on their blogged. And I have done this. I know you've probably heard some of this advice before, but honestly, some of my closest block friends have started in this exact same way. So that's why I recommend it. If you want to start off with maybe a block comment, you know, commenting on someone's blob that you admire and then maybe following them on social media , responding to tweets that they right. And they will start to become for familiar with your name and may even respond to your your tweet responses to then and then you start to feel like a little bit friendly with them. At that time, you could definitely shoot out in introductory email, like just to say hi, or let them know how much you love their, you know, blah, blah, blah column that they're writing for such and such blogged and start a friendship that way . Once you have that connection, you definitely can refer to the top part of this, which is asking those friends to help you potentially spread the word on social media and on their blocks. Now, you don't want to exhaust these friends and black bodies by constantly asking them to do things for you, so just keep that in mind. You don't want to send out e mails, everybody, every single time you create a tutorial. But if you create something and you're like, Oh, gosh, this would be so perfect for such and such as Blawg and I better let her know about it. Then, of course, feel free to email her or mentioned social media. Whatever you are most comfortable with. Okay, so when you're pitching the blog's, you really want to make sure you do your research before sending out email. And when I say pitching, what I mean is you're trying to get promotion for your work. So you're either pitching a completely new tutorial that no one seemed before or your pitching a tutorial that you've already posted online and you're just seeking additional promotion for so I like Teoh recommend creating a list or a spreadsheet of blog's sites and magazines that you think are in line with your brand and that you'd really like to be featured on and then also include the editor's name and contact information. Once you have those things in line, it'll be super helpful for you when you start creating tutorials that you think would be a great fit for X Y Z blogged or this awesome magazine. You'll have all the information there already, and you won't have to go back online and try to figure out, OK, where can I find this person's contact information? What is their name again? I don't remember. And it's also helpful to to have the list so that you can see all in one place, the blocks that you frequent and the places that you'd like to get featured on in the future Know before you go before he sent out a pitch. You definitely want to get to know the site or the magazine that you are trying to get promotion on. So if it's a magazine, you want to read the last few issues to make sure that your style is a good match with their style and in magazine aesthetic. And if it's a block or site, you definitely are gonna want to search. Through previous posts and articles from the last 1 to 2 months and find posts that resonate with you and your brand that you can reference in your pitch or make its suggestion for. So what do you mean by that? Is something like this. I'm a food blogger focused on healthy living, and I'd love to create a low calorie cupcake recipe for your Wednesday sweet treats. Com. Is that something you might be interested in now? This is obviously a blur, but portion of an email that you might send to somebody but notice that I'm referencing the name of the column. So if I waas a food blogger, and I received an email from a fellow food blogger that said something like this, at the very least I would know that they read my block occasionally because they know what the name of my column ISS, and they're giving a suggestion for the exact spot that it might be a good fit for And if it's not a good fit, okay, it's not a good fit. But if I was in this circumstance and I was the food blogger that was receiving this pitch , I would definitely be more apt to at the very least, respond to this person and say, Hey, you know, I'm not really accepting submissions at this time, but thanks so much for the email, keep you in mind in the future, or or actually going forward if it's a good match with the guest host. So these are the kinds of things that you want to keep in mind as your pitching. All right, so there's definitely pitching etiquette and a one to share some of that stuff with you today. You want to for sure address the editor by name, not the name of their block. So if you are contacting someone from what, say lovely indeed who is a friend of mine, then you would figure out that the editors name is Chelsea and you would want to make sure that you say, Hey, Chelsea instead of Hey, lovely, indeed. So those are the types of things that you want to be thinking about there never. You know, a bunch of people at once with the same pitch. This is seriously a big no no. You want to allow at least 1 to 2 days for smaller box and up to five days or more really, for sites with really large readerships because they get a ton of emails that need to be looked through, and it's very difficult for them to respond in a day or two often times. And then if you don't hear back, it's okay at that point to send a pitch out to the next person on your list who, ideally, you think, would be a good match in your email. You definitely want to keep it brief. Brief. So 58 sentences. Max, I think, is a good fit. And, honestly, sometimes you can say everything you need to in like 3 to 4 sentences. Brevity is definitely appreciated amongst bloggers because they always have so many emails to go through so that faster you can get that email written in The less questions you have , the more likely you'll at the very least, here back and then potentially be able to get your work featured on that block or site or magazine given links to where more info can be found when applicability. So if you are submitting a tutorial that you've already posted online, you might include like an image example, so people can see that in the email and then also a link to where they can find the full block post, for example, are full tutorial just to keep it brief so that you don't have to share a ton of information about it before just sharing the link with them. And then they can look up that extra information on their own if they want to. Also always follows submission guidelines. So some some blobs or websites don't really want you to send photos or any kind of attachments with your email. So if that's something that they mentioned submission guidelines, just make sure to stick to that other blobs and sites prefer to receive, you know, 3 to 5 photos, and it has to be this size or smaller. So you just want to make sure that you check out the submission guidelines if there are any , and then follow those specifically. If you want to get her future, you really need to follow the submission guidelines if there are any. I wanted to share a very could no on little guy, because often times everyone is really interested in getting their work featured on huge sites, and they kind of forget about the little guys that might be able to help them out, too. So a short story I have this year is a long time ago, I discovered a really small block called the Haystack Needle, and I really liked it. After going through pages and pages of great posts, I realized that I had something that might be a good match to send over toe Jen, who is editor there. So I wrote up a pitch that was catered specifically Jen, and I knew exactly what our So I was based on going through pages and pages of past posts. And that pitch ended up eventually landing me on HD tv dot com Because Jen was somebody that contributed over there and also brought me several other features from HD TV in subsequent months. And I had no idea at the time that I pitched a Jen that she was even writing anything for HD TV. It was just I saw her black. I thought it was cool, and I figured that something I had might be a good match for a bog post for her, and it ended up getting me all these other great press features. So definitely don't forget about the little guy because you never know who that you know, smaller. Some a small blogger might know that could take you even further with your promotion. And of course, that's not why I would do it, cause I honestly had no idea at the time, but it definitely is a nice bonus. Yes, all right. So thanks to remember, you want to be kind and respectful. Any time you're sending out a pitch, you never want to have any kind of attitude. And really, this only comes up when you know you might hear back and it's a no. And sometimes you might be upset and feel like you want to respond in a way that maybe is a little bit attitude, he or not very respectful. And you definitely do not want to do that. Always, always be kind and very respectful and professional, regardless of whether it's a yes or a no. Or if you never hear back, which is often the case, don't be mean. That doesn't get anybody anywhere. And on the opposite note of that, instead of being mean, be awesome. So that means just giving it your all. If you can pick someone's interest with a great pitch. They will definitely remember you, even if you're not a great fit right now. And this happens all the time. Say you might pitch something and it's not really the greatest match, but maybe it will be down line. So always give it your all and definitely continue to be kind and respectful. So that is something does come up down the line. You might have a better chance of getting featured. Definitely. Find your own path. Everybody does goes about things their own way, and so you need to find out what's going to work for you. I'm sharing what's worked for me, and it might not be exactly the path that you choose to take. But that doesn't mean that you aren't going to be successful with these things. So find your own path and stick to it and then finally be persistent. So don't be afraid to follow up. Just once, I wouldn't recommend following up any more than once with anyone that you don't hear back from before moving on and don't give up because often times I know I know can be frustrating and discouraging. But don't let the noticed stop you from getting a guess from someone else. 12. Setting yourself up for press to come to you: - okay. - I wanted to briefly talk to you about setting yourself up so that press will come to you. - And the easiest way to do this is by creating a gallery or portfolio page where all of your - tutorials, - our house. - So it's great that you're going to have these tutorials coming in and being posted to your - bob, - but you'll probably right about other stuff, - too. - That's not necessarily a tutorial. - Maybe it's a D. - I round up other people's projects. - Or maybe it's a fashion post that has nothing to do with tutorials or in our post or a - design post, - whatever it is that you might post about. - So you want to have a place where people confined all of your tutorials in one spot. - So if you have a gallery area where all your tutorials have easily found, - it's going to make it so much easier for editors to find to you and honestly, - this is how I have snagged at least 50% of my magazine features because editors will find a - post of mind and then they'll say, - Okay, - cool. - That's a neat tutorial, - but it's not a good match for us. - And then they'll go and look at other D I Y projects that I've done by searching through my - gallery page, - and then they'll find something else that would be a great match or something that is a - good jumping off point for a new tutorial. - So that is kind of what you want to be shooting for, - and it's really not that hard to set up. - There's a lot of easy ways that you can do something like this, - and I'm going to show you a couple of examples of that in just a second. - But I also wanted to mention that you definitely want to have high res photos of your work - saved on your computer somewhere, - and that's just going to prepare you. - For if somebody from a magazine does contact you, - you have everything that you already need. - So if you're not shooting, - uh, - if you're not using the raw setting of your camera, - Teoh, - take photos. - Then at least be saving the largest available jay pig that your camera can allow. - And that will help you when magazines come knocking at your door. - Because if you have only super tiny photos, - they won't be able to use them, - especially in print. - So keep that in mind as you are creating tutorials. - Your always prepared just in case a magazine does come and approach you for a possible - future. - Okay, - so I want to show you some examples of great galleries. - So I pulled up studio D I Y. - This is a friend of mine who name is Kelly. - And you confined for her blogger at Studio D i y dot com. - And she has a really awesome sight. - It's all about tutorials, - part into tool it party tutorials, - Really? - And she has a really great gallery page, - so I wanted to show that to you. - So this is her home page. - If you quick right here on D I Y projects, - you'll go Teoh her project page, - and from here you can scroll down and you all for projects that she's created, - and the very top one is the most recent. - And then you keep scrolling down to see ones that have been posted previously. - And she has a ton of D i Y projects here, - and it's great because you can look at all of them sort of at a glance. - Sorry, - and it mean to click on that doing back here. - You can look at them at a glance and see a photo and kind of determine whether or not it's - like a a good style map for you before you even click through to the link and the thing I - really love about her gallery pages that you can search through all these different options - . - So if you wanted to search for a holiday like Halloween, - for example, - then all these Halloween projects would pop up. - If you had a party type that you wanted to search for, - then for example, - bridal showers. - Then you know you get a different set of results, - and then project type is available. - A swell, - let's see. - So if you want sweet treats than all of those items would pop up. - So this is a really great example. - Off a gallery page. - I have another example under share. - A swell. - This is mine, - and it's much more basic than Kelly's, - but it works as well. - So this is my home page. - And then, - if you click on this toppling here, - says D. - I Y projects in tutorial so you can click here and you will go to the gallery page and - actually haven't email Sign up here because I have a week. - The email that goes out to D. - I Y lovers and it on Lee shows tutorials, - so there's nothing else on there. - It's just like the latest tutorials that I've created and so you can sign up right here. - And obviously, - I'm always trying to capture some new email addresses and potential people that I can - somehow work with down lines. - So I like Teoh put this year that that's an option. - And if you scroll down, - you can start seeing all of my projects. - And, - uh, - this I've just created an image, - and these are all connected. - So this is actually doesn't doesn't go to anything, - so if you click on the image, - nothing will happen. - But if you could down here to the text links, - then you can click through to an actual project and scroll through and, - you know, - see, - check it out and see what I did there 13. Finding editors (via social media) to reach out to: Okay, So one of the things that I've mentioned as a suggestion for you is to reach out to editors whether it's a blogger or magazine editor online. Somehow before you email them. And mostly I was talking about social media, so that might mean Twitter or Facebook or pin dressed her instagram. But honestly, pin dress is not really a great place for you to interact, like via comments or anything like that. It's more just a visual cue, and maybe you'll repent something. But there's not a lot of communication happening there in terms of a conversation. So for that I would recommend something like Twitter or a Facebook page, or maybe even Instagram if you can find somebody there, a blogger added, or a magazine editor there, and you can, you know, respond to some of the photos that they pose that kind of thing. But I think Twitter is actually the best way to go about that, because it really is about having a conversation. But it's very sure and informal. So what I thought it would do is show you how you can find magazine editors for a magazine that you would love to be featured on. So it might be helpful for you to write down a list of 5 to 10 magazines that you would just absolutely love to have one of your tutorials featured in and also think about whether or not it's a good match at the same time. So maybe would love to have your work in kinfolk magazine. But you know, there's a very particular style that they're going for there. And maybe your tutorials aren't a good style match, so you may not be able to get into that magazine. So you want to keep that in mind as well. What magazines or blog's are going to be the best fit for me in my work? So let me show you how you confined editors on Twitter to follow and then start communicating with online. So I'm just on the Twitter home Page is went to twitter dot com, and I'm already logged in. And if you go up here to the top, there's a search far, and you can see all the recent searches that I've made. I've already looked at Molly makes and then the word editor, And then this Molly makes by itself. This is a magazine that has, you know, comes out monthly and it's actually UK based magazine, But we get it here in the U. S. To and they have really cool articles and they feature great D i Y bloggers and craft stylists. And I just really like this magazine. So that was at the top of my list. And then, of course, I have editor kinfolk because I love kinfolk and editor Martha Stewart. So there's a whole bunch of Oman here, and I'm just going to go with Molly makes. Since I already know that I can find stuff with that. I'm just gonna type in Mali makes and then the word editor and you would put in any magazine name that you want to be featured in and then the word editor. So if you're not interested in Mali, makes just type in a different vaccine and then press enter, and I'm just gonna go start scrolling through to see if any tweets kind of pop out to me that say, Hey, I think this person works for my makes or maybe this is the editor of Money makes and I definitely want to follow those people so right off the bat. I see this tweet from Jane Toft and it says we're hiring at Molly Makes So I would have to assume that Jane works. Emily makes somehow if she's saying we're hiring, so she would probably be someone I want to follow. And if I just click through to her name, I can find out exactly what she does. So okay, she's editor in chief for the simple things which is related. Teoh Molly makes magazine, so that's pretty cool. And I'm already following her. But if I wasn't, I would just follow her there, and I'm gonna keep scrolling down because I really want to find the editor for Molly. Make specifically if I can, So I'm just gonna scroll through, and I see this tweet from Laura Watson and it says, Thank you, Jane Toft, who is the woman that I just looked at and wanted to follow. Molly Makes, has a new editor, and then there's a link. So I definitely want to know who the editor of Molly Makes is. And I'm going to click through to that link and that is going to take me to Molly makes Website and this is actually their block section in. If I scroll through, I can read about who the new editor is and the very bottom it says You can follow me at Jane Taft, who I'm already following, and then Laura at Laura Mix Barra, and I'm probably pronouncing that incorrectly. I'm sorry, Laura, but if I wasn't already far following Laura, I would definitely want to make sure I am following her. So I'd go back here, just click through, and oh, it turns out it was the person who actually tweeted about that. She's the new editor. Well, that's pretty cool. I would make sure I was following her here if I wasn't already. And then I can look through her feet and see if there's anything that maybe I might want to respond to. Or that resonates of me, that maybe I feel like would warrant a response and just start communicating with her in that way. And it could be something really small, so I don't know what this is, but here's an instagram photo, and this is from Laura. And this is great, too, because if you wanted to communicate with Laura the Instagram, you already have her user name, and you can follow her there, too. So in you, as you can see, there aren't as many comments on Instagram. So maybe this would be the place where you can really get noticed and have some real communication with her. So she's just writing about, Let's see, always a bubble of com. Thanks. Food Hometown. Okay, So if you, you know, wanted to comment on this, maybe you might say something like that's really a cool place, or it looks like a beautiful setting or, I don't know, whatever you might want to say, and you can tell him Brian at that great small talk. But, you know, if if something stands out to you and you feel like it evokes something in you, then definitely make sure to mention it. And that would be the start of a conversation with Laura. And then maybe she would respond to you. And maybe you guys could start talking about something else. And then you start building up that report and eventually you feel very comfortable with this person and you might reach out with a drug message and say, Hey, would you mind letting me know what your email addresses. I'd love to chat with you about possibly working together somehow on an upcoming article for Molly makes or you know, something like that. I know you only have so many characters. You probably can't say all that in your direct message. But I think you know, you can figure something out there. And if if you don't want to go that route and you already have her email address, of course you could just shoot her and email and then let her know, you know, just as a reminder. We've been communicating via Twitter, and this is my user name to just kind of jog her memory in that way. And if it's somebody that you know, if you're someone that she knows she's been communicating with and she can remember you right away like, Oh, yeah, we were just talking about my hometown. Then she might be more apt to First of all, respond to you, which doesn't happen all the time because editors are very, very busy and get a lot of emails. So she might, at the very least, respond to you and at the very most, perhaps be willing to work on an article with you for in the magazine. So that's kind of how you can find editors on social media sites like Twitter, and you can do the exact same thing. First sites like Instagram if you'd prefer to communicate with people in that way, so I have those tips help.