The How To on How Tos: Creating Compelling Tutorials for Your Blog

Brittni Mehlhoff, Editor, Paper & Stitch

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13 Videos (2h 8m)
    • The Key Components of a Share-Worthy Tutorial

    • Coming up with an original tutorial idea

    • All about styling

    • Styling a tutorial (demo)

    • The kinds of photos that work best for tutorials

    • Creating an image for the step by step photos in Photoshop

    • Editing photos + How many photos it really takes to put together a great tutorial

    • Taking photos with your camera phone

    • Writing copy for your tutorial (part 1)

    • Writing copy for your tutorial (part 2)

    • Getting your work promoted / Pitching to blogs, sites, and magazines

    • Setting yourself up for press to come to you

    • Finding editors (via social media) to reach out to


About This Class

In today's blogosphere, a useful tutorial can garner some likes via social media or your website, but a BEAUTIFUL useful tutorial is what really has the potential to spread virally and lead to career opportunities.  I have used tutorials as a way to generate buzz for my business (Paper & Stitch), get me into the pages of national print publications, and land some awesome freelance jobs.  Now I hope to share some tips and tricks via this online class on Skillshare so you can design awesome tutorials of your own!


In this class, students will create an original tutorial from start to finish, with full text and photos.  Through exclusive video lessons, PDFs, and curated links, we will go over the following topics:

  1. The Basics: The Key Components to a Good, Share-Worthy Tutorial
  2. Coming up with an Original Tutorial Idea that will get you Noticed
  3. The Ins and Outs of Shooting Tutorials (from photography to styling) 
  4. **Note: Photography info will be theoretical, not technical, you do not need any special camera for this class
  5. Tips & Tricks for Getting your Tutorial into the Hands of Editors and Influential Site Owners

This class is meant for anyone that loves DIY projects and is looking for direction on how to share them in beautiful ways with other.  Whether you are a professional blogger or a recreational DIYer, this class will teach you everything you need to know in order to present your projects in compelling fashion.

22 of 22 students recommendSee All

Some helpful tips for creatives wanting to implement tutorials into their content but there was a lot of reference made to the teachers own niche and her own projects which always makes me abit weary of 'self promotion' as a secondary agenda. It also contributes to the class being 'niche specific' versus applicable to a more general audience. Purely my own 'somewhat overly paranoid' opinion here. Nothing personal. I did get a lot of value myself as I'm a creative content marketer too but couldn't help but notice the afore mentioned points. Cheers !!
Debbie Day

Entrepreneur and Sewing Instructor

Lots of good info that I hope to put to use.
Patty Hevly


Really great tips for creating original ideas and taking them all the way through to a comprehensive and well shot tutorial. Perfect for your own blog or for a freelance project.





Brittni Mehlhoff

Editor, Paper & Stitch

I am an editor, curator, and craft stylist, currently living in the sunshine state. After receiving a BFA in painting and drawing years ago, I snagged a job as a high school art teacher.  I would spend my mornings and afternoons teaching and my nights painting & preparing for gallery shows.  I quickly realized, however, that it was going to be extremely challenging to keep my schedule going at that pace and around that same time, I became more interested in helping others get exposure for their work. So I developed a plan to move out of teaching and gallery shows and into more of a curator/editor role. This is how the Paper & Stitch website was founded. After less than a year working on the site in my free-time, I was able to quit my teaching gig and pursue my new venture full-time. That was in 2009 and since then, a lot has changed. 

In the last few years, my blog was been named one of the 12 most beautiful creative blogs on the internet by and my work has been featured in the pages of Country Living, Woman's Day, Mollie Makes, Cloth, Fresh Home Ideas, and more.  Additionally, I have worked with brands and sites such as, The Huffington Post, DIY Network, HP, Old Navy, and Bing, as well as working as a freelance DIY contributor for Curbly, Project Wedding, One Charming Party, and more.