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The Greeting Card Business: Design and Sell Your Own Cards

Kate Harper, Designer

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15 Videos (1h 4m)
    • Trailer

      1:29
    • Introduction to the Greeting Card Business

      1:25
    • Ways to Enter the Greeting Card Business

      4:37
    • Online Card Businesses

      6:37
    • Easy Entry Into the Card Business

      2:26
    • Greeting Card Sizes

      4:29
    • Create Symbols

      4:24
    • Learn How Symbols Change Occasions

      1:42
    • Create a Background

      4:17
    • Writing Sentiments

      5:40
    • Create Six Sentiments

      6:12
    • How to Make a Card Out of Anything

      5:06
    • Text font

      4:09
    • Where and How to Sell Cards.

      9:29
    • Create a Card Line

      2:26

About This Class

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This class is for the artist, cartoonist, photographer or crafter who wants to learn the basics of how to get into the greeting card business.

In this class you will learn:

  • The fundamentals of professional card design
  • Transforming art into a greeting card
  • Writing sentiments
  • Making designs "market-ready" according to industry standards
  • Top selling occasions
  • How to turn one card into a larger "collection"
  • How to make a card out of any image
  • Where and how to sell cards (including online and through apps).
  • Licensing art on cards
  • Manufacturing and distributing nationally


Whether you want to get your cards into stores, sell online, license your designs to card publishers, or work at a publisher, this course will cover the basic information on the greeting card business.

As a final project, students will submit a line of six greeting cards according to industry standards. They are also encouraged to submit their designs to be featured on my blog "Greeting Card Designer," which has over 30,000 visitors and subscribers a month.

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79 of 82 students recommendSee All

Kate covers the basics of starting a card business. Very knowledgable
great getting started pointers in an organized & concise class...thanks
The class is content rich, made me want to learn more . Some of the graphics were not clear which was frustrating because they all seem to contain a lot of good information. But this compelled me to explore all the material included in the class. Then I realized I have access to a MAC computer and will take the course again using it. Thanks so much for sharing your expertise. Looking forward to using all of your teaching products.

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Students

39

Projects

Kate Harper

Designer

I have worked in the greeting card industry for over 20 years and continue to enjoy the experience of putting my designs out into the world. I have published my own card line and placed them in over 2,000 retail stores nationwide, and I have also licensed designs to other publishers for royalties. From my years of experience in this business, I understand the nuts and bolts of the industry, and the common obstacles beginners face. My motto is "In the greeting card business, there is always ro...

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