The Golden Secrets of Hand-Lettering: Create the Perfect Postcard

Martina Flor, Letterer & Designer

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15 Videos (1h 48m)
    • Trailer

      1:40
    • Introduction

      4:42
    • The Project

      6:36
    • Looking for Inspiration

      7:11
    • Training your 'Typographic Eye'

      8:25
    • Letter Design Basics

      11:55
    • The Role of Calligraphy in Letter Design

      6:49
    • Rough Sketches

      5:28
    • Refining your Sketch

      13:35
    • From Analog to Digital

      1:30
    • Vector Drawing Techniques for Letter Shapes I

      8:31
    • Vector Drawing Techniques for Letter Shapes II

      9:59
    • Printing and Correcting

      11:03
    • Color and Texture

      9:23
    • Conclusion

      1:22

About This Class

Berliner Letterer and Designer Martina Flor will introduce you to the Art of Lettering and will teach you the principles behind letter design as well as effective techniques to think, sketch and create a lettering piece from scratch. Martina believes that drawing letters is something everyone can learn and is willing to unveil all secrets behind this art.

She will also show you how is the professional work with custom typography and lettering, including tips to improve your work process. You'll walk away from this class with a sharper eye when working with typography and essential and practical tools to draw lettering and to guide your own improvement afterwards. After this class you'll see typography in a completely different way.

756 of 766 students recommendSee All

Great class! Thank you Martina!
Excellent combination of detailed instruction and inspiration.
Martina makes it easy for anyone to jump in and get started designing type. I highly recommend this class to anyone who would like to get a nice overview of lettering techniques as well as for those looking to improve their existing techniques. Thank you Martina, I look forward to seeing your other videos!

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Martina Flor

Letterer & Designer

Martina Flor is a letterer and Designer based in Germany. After living and studying Communication Design in Argentina and Spain she moved to The Hague, Netherlands, where she gained a master in Type Design in The Royal Academy of Art. Now settled down in Berlin, she runs her Studio on Lettering and Custom Typography, working in three languages for clients around the globe.

Besides her commercial work, Martina considers here side projects an essential part of her work and creative progress. She's the creator of Letter Collections and Good Type, and the co-founder of Lettering vs Calligraphy. Among her clients we find The Washington Post, Etsy, Pinterest, Cosmopolitan Magazine, Penguin Random House, Harper Collins, Fontshop and Harrods.

Martina enjoys travelling the world to present her work at conferences and to hold workshops to help designers grow their set of skills and improving their design process.