The Golden Secrets of Hand-Lettering: Create the Perfect Postcard

Martina Flor, Letterer & Designer

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15 Videos (1h 48m)
    • Trailer

    • Introduction

    • The Project

    • Looking for Inspiration

    • Training your 'Typographic Eye'

    • Letter Design Basics

    • The Role of Calligraphy in Letter Design

    • Rough Sketches

    • Refining your Sketch

    • From Analog to Digital

    • Vector Drawing Techniques for Letter Shapes I

    • Vector Drawing Techniques for Letter Shapes II

    • Printing and Correcting

    • Color and Texture

    • Conclusion


About This Class

Berliner Letterer and Designer Martina Flor will introduce you to the Art of Lettering and will teach you the principles behind letter design as well as effective techniques to think, sketch and create a lettering piece from scratch. Martina believes that drawing letters is something everyone can learn and is willing to unveil all secrets behind this art.

She will also show you how is the professional work with custom typography and lettering, including tips to improve your work process. You'll walk away from this class with a sharper eye when working with typography and essential and practical tools to draw lettering and to guide your own improvement afterwards. After this class you'll see typography in a completely different way.

831 of 841 students recommendSee All

I have been dabbling in the art of lettering on my own for a couple of years now. This class has provided me with guidance and tools to improve my craft. More importantly, Martina inspired me all over again for my love of letters and drawing their magnificent shapes. I am simultaneously taking her Golden Secrets of Script Lettering which leaves me full to bursting!
Great university-level information and tips. Thanks!
If you are already dabbling in lettering but looking to improve, this is a great class. Ms. Flor's calm and methodical approach to lettering is both empowering and reassuring as in, "You can do this!"





Martina Flor

Letterer & Designer

Martina combines her talents as designer and illustrator in the drawing of letters. Based in Berlin, she runs a leading studio specializing in lettering and custom typography for clients around the globe, such as: The Washington Post, Vanity Fair, Harper Collins, Penguin Random House, Monotype, Etsy, Adobe, Fontshop, and Cosmopolitan, among others.

With a master in Type Design from the Royal Academy of Art in The Hague (KABK) under her belt, she dedicates a large part of her time to te...

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