The Fundamentals of Content Marketing

Matt Cooper, Startup and operations exec

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6 Videos (32m)
    • Introduction

      3:53
    • Chapter 1: Defining Content Marketing

      6:31
    • Chapter 2: Building a Framework

      8:18
    • Chapter 3: Building a Content Calendar & Plan

      4:35
    • Chapter 4: Derivative Content

      5:11
    • Chapter 5: Recap and Next Steps

      3:09

About This Class

Matt Cooper is the former CEO of Visually, one of the early innovators in visual content. After years of working with some of the most innovative and successful content marketing companies, he has pulled together a course that covers both the basics of content marketing and some tips and tricks that will be useful to the most experienced practitioner.

The course will cover:

  • The definition of content marketing - what it is, and isn't
  • Defining your target customer - making sure your content is properly aimed
  • A general framework for your content marketing strategy
  • Developing a content calendar and execution plan
  • Using derivative content as a force multiplier

4 of 4 students recommendSee All

great class - loved the part about metrics

52

Students

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Matt Cooper

Startup and operations exec

Matt is a long-time startup exec, and is currently the COO of Skillshare. Through his career he has led a wide range of business functions - operations, finance, sales, marketing, HR and more. He is passionate about online learning and the massive trends driving the growth of the freelance workforce and distributed, online teams.

Prior to Skillshare Matt was the CEO of Visually, a managed marketplace for visual content such as infographics, videos, interactives and more. Matt sold the company to ScribbleLive, a leader in content marketing software, in January of 2016. Matt was also one of the early executives at oDesk (now Upwork), the leading online work platform with more than 8 million freelancers and 2 million clients. He built out the company's operations, enterprise, international and business development functions. Matt started his career in investment banking at JPMorgan.