The Fundamentals of Content Marketing | Matt Cooper | Skillshare

The Fundamentals of Content Marketing

Matt Cooper, CEO of Skillshare

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
6 Videos (32m)
    • Introduction

      3:53
    • Chapter 1: Defining Content Marketing

      6:31
    • Chapter 2: Building a Framework

      8:18
    • Chapter 3: Building a Content Calendar & Plan

      4:35
    • Chapter 4: Derivative Content

      5:11
    • Chapter 5: Recap and Next Steps

      3:09

About This Class

Matt Cooper is the former CEO of Visually, one of the early innovators in visual content. After years of working with some of the most innovative and successful content marketing companies, he has pulled together a course that covers both the basics of content marketing and some tips and tricks that will be useful to the most experienced practitioner.

The course will cover:

  • The definition of content marketing - what it is, and isn't
  • Defining your target customer - making sure your content is properly aimed
  • A general framework for your content marketing strategy
  • Developing a content calendar and execution plan
  • Using derivative content as a force multiplier

226

Students

--

Projects

  • --
  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv

Level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Matt Cooper

CEO of Skillshare

I am the CEO of Skillshare. We believe that learning is transformative - individually, socially, economically - and our mission is to connect life-long learners everywhere and build a more creative and prosperous world. 

Before joining Skillshare, I was the CEO of Visually, an online marketplace for creative work that was acquired by ScribbleLive in January 2016. Prior to Visually, I was the VP of Operations, Enterprise and International for oDesk (now Upwork), the world...

See full profile

Report class