The Fundamentals of Content Marketing

Matt Cooper, CEO of Skillshare

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6 Videos (32m)
    • Introduction

      3:53
    • Chapter 1: Defining Content Marketing

      6:31
    • Chapter 2: Building a Framework

      8:18
    • Chapter 3: Building a Content Calendar & Plan

      4:35
    • Chapter 4: Derivative Content

      5:11
    • Chapter 5: Recap and Next Steps

      3:09

About This Class

Matt Cooper is the former CEO of Visually, one of the early innovators in visual content. After years of working with some of the most innovative and successful content marketing companies, he has pulled together a course that covers both the basics of content marketing and some tips and tricks that will be useful to the most experienced practitioner.

The course will cover:

  • The definition of content marketing - what it is, and isn't
  • Defining your target customer - making sure your content is properly aimed
  • A general framework for your content marketing strategy
  • Developing a content calendar and execution plan
  • Using derivative content as a force multiplier

18 of 18 students recommendSee All

This class was helpful in providing an engaging overview of content marketing...it was simple, to the point, included insightful tips. I am a marketing manager and have my hands in all sorts of projects from packaging content to blogging to ecommerce etc. This course allowed me to look at the work I've done and lay out a framework as I continue in my content marketing career. Thanks to Matt!
Very informative and simple to follow. It goes beyond the what and gets to the how.
Toni Patterson

Visual Brand Strategist + Designer

Brilliant way to engage on the subject, thanks a lot. Very helpful.

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Matt Cooper

CEO of Skillshare

I am the CEO of Skillshare. We believe that learning is transformative - individually, socially, economically - and our mission is to connect life-long learners everywhere and build a more creative and prosperous world. 

Before joining Skillshare, I was the CEO of Visually, an online marketplace for creative work that was acquired by ScribbleLive in January 2016. Prior to Visually, I was the VP of Operations, Enterprise and International for oDesk (now Upwork), the world...

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