The Fashion Pitch: Techniques to Make Your Fashion Brand Stand Out

Dalia Strum, Teacher at The Fashion Institute of Technology

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
3 Videos (28m)
    • Mindmapping

    • Determining your Target Market

    • 10-second pitch


About This Class


What You'll Learn

  • How to create a clear and concise mind-map strategy
  • Define your target market
  • Elevator pitching

Everybody gets nervous describing his or her ideas to other people. It gets even more difficult when you're trying to sell a product or service. NEWSFLASH: Pitching doesn't have to be complicated! In this class, you will learn how to apply simple storytelling techniques to create an incredibly compelling and succinct brand pitch.

Whether you own a brand, are interested in breaking into the fashion business,  freelance as a profession or on the side, or run a fashion based blog, you will undoubtedly be confronted with a situation in which you need to tell someone else EXACTLY what your brand or you stands for. After taking this class you will be fully equipped to handle those instances like a pro.

Working alongside fellow aspiring students within the fashion world, you will all leave this class with a more compelling 10 second pitch that will help you land customers, retailers, and gigs.

3 of 9 students recommendSee All

This is a great class to take if you want to organize or refine your thoughts on describing your brand.
Shannon McMillen






Dalia Strum

Teacher at The Fashion Institute of Technology

My name is Dalia Strum and I am a digital media expert specializing in consumer and business marketing strategy.

My main areas of focus includes digital marketing strategy development and comprehensive online marketing strategies. Including individually tailored action plans, reflecting analysis, positioning research & implementation, in order to more successfully achieve milestone goals.

With previous experience as CEO and Founder of CozyWallet Inc., I was responsible for identifying and executing category launches, as well as deploying game-changing customer acquisition strategies and developing strategic brand partnerships. Prior to CozyWallet, I was Vice President of Army Navy USA, where I was responsible for Digital Marketing Strategies, Increasing revenue from various online marketing channels, and Emerging Technology. 

I currently teach Intro to Social Media, Social Media Marketing, Social Commerce, Blogging for Business, and Digital Analytics at The Fashion Institute of Technology, guest teach Marketing at Baruch College, as well as consulting with an array of clients. ​

I was recently featured as a Keynote Speaker for the Retail Marketing Society “Inside Buzz about Fashion Bloggers”​andPanel Moderator for How brands are using new music to reach consumers​ at​ Sound City New York and a winner at Hearst Corporation’s recent Hackathon.

I am currently on the Advisory Council for The Fashion Institute of Technology’s Advisory board, as well as​ frequently quoted in Luxury Daily and Evins Aperture as an Industry expert, in addition to hosting Social Media and Tech events at FIT along with GIT and Software meets Fashion.