The FULL Logo Design Process Step By Step

Lindsay Marsh, Teacher & Freelance Designer 14+ Years ✅

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12 Lessons (1h 31m)
    • 1. Class Preview

    • 2. Client Brief and Getting Started

    • 3. Brainstorming and Sketching

    • 4. Vectorizing

    • 5. Manually Adjusting Type

    • 6. FulL Details and Typography

    • 7. Picking your Final Concept

    • 8. Grid Work

    • 9. Color

    • 10. Adding final details

    • 11. Exporting Files


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About This Class

NOTE: You can download the Logo Design Worksheet in the PROJECT tab of this class


Have you ever wanted to follow the full concept and logo design process?
This class is very structured and will follow a 10 step logo design worksheet as we work through each main important step of the logo design process.

  • This includes sketching and concept development
  • Vectorizing sketches or ideas in Adobe Illustrator
  • Refining the small details and fine-tuning our typography 
  • Learning how to select concepts that are working and further exploring options
  • Working with gridding our logo to create proper spacing
  • We will even learn how to present a logo idea to a client
  • Exploring Color and presenting color ideas to a client
  • Adding and exploring branded elements that add to the overall concept
  • We will talk about exporting logo files and what formats are most commonly seen and needed by clients 
  • And more.... all with a given client brief and student project. 

This class is a very deep and extensive dive into intermediate level logo design. Working knowledge of the tools in Adobe Illustrator are required to fully enjoy this class. I go over the very basic tools in Adobe illustrator in other courses, but this one will focus purely on the detailed logo design process, step by step with a client brief. So let’s get started with brainstorming our logo idea!