The FULL Logo Design Process Step By Step | Lindsay Marsh | Skillshare

The FULL Logo Design Process Step By Step

Lindsay Marsh, Teacher & Freelance Designer 14+ Years ✅

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13 Lessons (1h 34m)
    • 1. Class Preview

      1:41
    • 2. Client Brief and Getting Started

      5:47
    • 3. Brainstorming and Sketching

      4:12
    • 4. Vectorizing

      7:57
    • 5. Manually Adjusting Type

      9:56
    • 6. FulL Details and Typography

      11:13
    • 7. Picking your Final Concept

      9:56
    • 8. Grid Work

      10:00
    • 9. Color

      9:15
    • 10. Adding final details

      10:04
    • 11. Exporting Files

      8:34
    • 12. STUDENT PROJECT!

      2:53
    • 13. Logo Design Client Presentation Template

      2:25
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About This Class

NOTE: You can download the Logo Design Worksheet in the PROJECT tab of this class

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Have you ever wanted to follow the full concept and logo design process?
This class is very structured and will follow a 10 step logo design worksheet as we work through each main important step of the logo design process.

  • This includes sketching and concept development
  • Vectorizing sketches or ideas in Adobe Illustrator
  • Refining the small details and fine-tuning our typography 
  • Learning how to select concepts that are working and further exploring options
  • Working with gridding our logo to create proper spacing
  • We will even learn how to present a logo idea to a client
  • Exploring Color and presenting color ideas to a client
  • Adding and exploring branded elements that add to the overall concept
  • We will talk about exporting logo files and what formats are most commonly seen and needed by clients 
  • And more.... all with a given client brief and student project. 

This class is a very deep and extensive dive into intermediate level logo design. Working knowledge of the tools in Adobe Illustrator are required to fully enjoy this class. I go over the very basic tools in Adobe illustrator in other courses, but this one will focus purely on the detailed logo design process, step by step with a client brief. So let’s get started with brainstorming our logo idea!