The Easiest Way to Spy on Your Competitors on Facebook | Diego Davila | Skillshare

The Easiest Way to Spy on Your Competitors on Facebook

Diego Davila, Top Digital Marketing Courses for You!

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4 Lessons (15m)
    • 1. Trailer

      1:07
    • 2. Spy your Facebook Competitors

      11:07
    • 3. Your Final Project

      1:52
    • 4. Congratulations!

      0:29

About This Class

Imagine if you could Spy your competitors on Facebook?

And see how many posts they are creating every week and every day, and especially how many likes, comments, and shares they get with each post.

You will have a great idea of what’s working and what’s not, so you can use this data to improve your Facebook Page, grow your audience and get more engagement with every post!

In this course, you will learn how to do that using tools provided by Facebook, tools that are already in your Facebook profile right now, but most people don’t know about it. There are not special software or installation required.

So join me inside the course and let’s start implementing these strategies that will grow your Facebook audience right now!

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Also, I invite you to check the Complete List of my other Facebook courses. Enroll in all the courses you want.

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Transcripts

1. Trailer: imagine if you can spy you competitors and Facebook and see how many post they air creating every week and every day, especially how Maney likes comments and shares they get with each post. You will have a great idea off what's working and what's not. So you can use this data to improve your Facebook page, grow your audience and get more engagement with every post in these cars. Euler. How to do that? Using tools provided by Facebook souls that are already in your Facebook profile right now , but most people don't know about it. They're not special software or installations require. So join me and say the course and let's start using what's working for others to grow your Facebook audience, Rhino. 2. Spy your Facebook Competitors: Okay, guys, welcome to the course. And happy to see you here inside this training inside these class in this class, As you already know, I will share with you a few tricks and tips. Toe spy your competition here on Facebook. So if you have a Facebook page for you for your business, for your brand, you can use all this. A strategy that I'll share with you here right now in this video is super useful because you can spy your competition in a positive way. This is just spine your competition to see what is actually working for for what pose that they're using. What kind of interaction that the air having with their with their audience is working so you can apply the same astrology is they're applying. And you can also grow your variance using the same techniques. So how do you do that? How that works. Initially, let me show you that in these video, I'll use for just to show you examples. I'll use my Facebook. Come meet milk. Aminullah Santiago Peach. This is a page for a pilgrimage that happened on Spain is a 34 day pilgrimage 100 kilometers around 600 miles. People work all over Spain, from Spain, from France for the pure news mounting, too. The Atlantic Ocean or Spain. So basically, people cross the can three walking for 30 34 days on this page. The goal of this page is to help these people to prepare to be prepared for this journey, how to prepare how that works on everything. So I have some competition that are actually my friends. I really know these guys and these. These guys are my friends. But I would use the speeches to show you the difference on how you can. How can I see the numbers that they're having on? How can I use the strategy they're using to actually grow my page? So this is my page. You see that I have to have more than 206 2600 likes here on this page. The next page. He's from my friend Orlando. He has more than 23,000 people in his base, so it's a big pay to be community all interested about exactly the same subject. I am sure I amusing on my page, so that's why it's a good case to show you here in this video on the 3rd 1 is for another friend, Mario. He is right now with a little bit more than 2700 people like his page, a good size community to So basically, you see all the post here and everything. So how this work? How does this work? Basically, when you are on your Facebook page at the top here you have some menus, page message, notification, insights and be publishing tools. So for this specific case will be using the insides mania. So you click on inside here and remember the favor. Facebook always change their interface. So if you cannot find the inside option here, it may be hiding under owner menu. But right now is here on the top off the page. So click on insights. And in here you have very super valuable information that you can use toe. Actually see what's going known on your page and see how your post on all the things that you are sharing on Facebook are performing on this case. You see, for the last seven days you can change these 2 28 dates today, yesterday, or any other data you prefer. So basically, here we have six very important graphics. The 1st 1 is actually on the page. So from these day to these day, the last seven days, I only have seven actions on the peso, 70% higher than the previews 70. So you can compare you. You can have on a d off how your posts are performing. The next is the page of you. So I have 6% down Comparing with the last seven days. I have only 96 views during these seven days. This is low. So basically, I can see this data and I can analyze and see what's going on. Maybe I waas I waas no snot posting frequent enough. And that's why my percent that my views are going down. So these numbers are super important number to tell you what's the next step you need to take in order to stew improve your page. Page likes 7% down, so I have 13 paid lights. I basically I didn't post any new post in the last seven days, so that's why some numbers are down. Reach 124 post engagements or people that like your posts that command on your post and share your post. 37 videos 23. So these are these numbers. This is good. Next, we have the your five most recent posts and you have a super important data here that you can years to actually improve the page. So here we see the type. This is a link. Ah, website that I share An article is something that you share on east for one people to another website. So link Link. This is a video that I actually hopes that inside Facebook remember, that is super important to host all your videos inside Facebook to reach more people also hear Lincoln links are basically here. The rich is the most important thing here. So with this with this link, I reach 600 on three people 1800 people, 2500 people. 1701.6 K people. So you see here what is seen these? I see that actually what I pose a video is performing do better. It's like 50 at least 50% better than other kind off pose. So instead of posting a link, I can always try to post videos and also include links on the video on that will that is reaching more people. And you see that I reach more than 2500 people or organically. Also, the engagement here. The next column you see 28 38 16 116 and 97. What's a different color here? The blue is the post clicks on, then the reds or like pink color is the reaction comments unsure? So you have a comparison here on these on showing you just to have an idea and just to use this data to actually improve your post in the in the future. Now we're going to the the thing that I promise you hear on these cars and this is what I am super excited here. So at the end, off the insides, you come to inside you scroll down all the way down. You see page bages toe watch. Okay, on here, you can select pages are similar to your page, and you can have an idea off the numbers engagement, if the pages are having a growing engagement with the last week, compared it with the last seven days. The last month and all that. So how you do you do that? Basically scroll down here. You have some suggestions that are coming from Facebook. So basically, all I need to do here is just click on the plaice button on it will add toe my watch page on. Let's add the the other one to Okay, so basically, you can add up to five pages here, toe watch. If you If your pages are not showing here on the suggested pages, you can come here toe at pages on search for your page on this case. Let's see, I have using my key work, Amino, which is the name off the trail and targeting here with this page. I can see other pages that have that key were in this case. These one, for example, have 49,000 legs. This is in Spanish that my target pages important. So maybe it's not. I cannot compare with this one because the different target out and but you get the idea. Basically, you come here and you search for your key or, if you, for example, teach digital Mark Martin marketing so I can type here digital marketing. So you have some suggestions here, and you can just add the page and it will start watching the page. So how do you watch the pay? How do you analyze what's going on? Basically, let's let's take a look on the first page here. You see, the total page likes This is the size off the community the size of the group. How many people actually like this page? So you see that this is a big community we're comparing with mine and with the second whether we're watching. But let's take a look on the engagement. So from last week, these page actually, girls, 5.8% on the engagement and the 2nd 12.2 on mine because I have not posed for the last month . Actually, on this page, just 0.4. So basically, I see that I need to pose more frequently here. You see here they actually pose off this week 44 post for these Page 10 pose for these one and one for my So actually I was posting last week I share opposed on. That's why he's counting one here. So you see the difference here on the engagement for this week. So these guy here have more than 2400 people engaging with the post. That means likes comments and shares under under post on this is super important. Engagement is what is keeping your Facebook page alive. You want engagement? The second page you have 10 posts on. They have 560 engaged people engaging with the post. And in my case, I have only 25. So what's the lesson I am? I need to learn here. Basically, the lesson is that I need to post more, more frequently. So these data is super important for you to actually take a look on your competition and how they're performing how Maney lives to get how many comments, how many shares and all that. Also, the last suggestion I'll give you here is to see the numbers on. You can actually go to the page just clicking on the page link here and see the post that they depose, that they release it, that they lounge in the last week on the last period that you are analyzing here on the data OK and see which posts are performing better here. So basically, if we go here. You see these posts? You have the date here, and you see how many people like how many comments? And you can see what is working for your competition. Okay, you can analyze and see what's working for them, and you can start posting the same stuff. So these is the strategy for spy your competition and see what? Working for dinner so you can apply on your own page. I hope this I hope this is helpful for you. I hope you applied these strategies, Andi. I hope that the strategies help you actually grow your community on Facebook. See you in the next video. 3. Your Final Project: and now is your turn. Welcome to the final project here on these Eskil share class, your final project, the Super Easy. And I think it will help you to actually take action and half an idea off your competition of how your competition is performing So you can improve your Facebook posts on your Facebook pages. So ask your final project. I invite you to come here toe inside where you are when you are on your Facebook page. Click on Insights. Call now and you'll see pages toe watch at two pages at Lee. At least two pages here taken a screenshot off These specific image of this page imposed these on the projects are that's important because you, by doing that, you are sharing that with the community. Here in skew Scher, a lot of people see projects and Analects progess here on the community that we have great people and you will get positive feedbacks and probably ideas front about how you can improve your page. Also, I invite you to share the link off your Facebook page. So people in the community can also like your patron that will help you on your page to actually grow an increasing number of people that, like your page, increase your out its and that's super important for two warranty. The grow off your page here on Facebook. So do that. Post your Facebook link the link off your Facebook page on also a screenshot off these checks off these specific graphic with these numbers on the projects are so we can see on we can give you positive feedback. I reply toe. Absolutely. All the projects my students pose here on a scale shirt. So if you pose your project, I promise you you will get a reply from me and probably with some positive feedback if necessary. I hope to see your project there. And with that. See you in the next video. 4. Congratulations!: Congratulations and happy to see you here at the end of the class. I hope you like this class this training on. I hope to see you in the other classes I have here on skill share. Also, if you have any questions, you can contact me on Diego Davila dot com. I love to receive your emails and to have conversation with my students. And I promise you that if you send me a memo, I will reply to you. I also appreciate your thumbs up here on the sculpture and I hope to see you in the next class.