The Easiest Way to Create Your First Facebook Ad! | Diego Davila | Skillshare

The Easiest Way to Create Your First Facebook Ad!

Diego Davila, Top Digital Marketing Courses for You!

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7 Lessons (38m)
    • 1. Trailer

      0:39
    • 2. Creating the Ad Post

      5:28
    • 3. Boosting your Facebook Post

      8:40
    • 4. How Much to Invest on Facebook Ads?

      3:43
    • 5. Tips to have your Ad Approved by Facebook

      3:36
    • 6. Analyzing the Results of your Facebook Ad

      11:24
    • 7. IMPORTANT: Final Project

      4:32

About This Class

Welcome to Facebook Ads: "The Easiest Way to Create Your First Facebook Ad!"

In this class, we'll create your first Facebook Ad step by step using one of the easiest ways to create stunning Facebook Ads that reach thousands of people.

I hope to see you inside!

Also, I invite you to check the Complete List of my other Facebook courses. Enroll in all the courses you want. (you can also visit http://diegodavila.com/skillshare to access all my courses!)

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How to Download All Your Facebook Data to Your Computer (with 1 Click!)
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How to Download Any Facebook Videos Without Any Software
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Facebook Ads Genius: Reach Thousands of People for Your Local Business
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The Complete Facebook Page Domination Course
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The Complete Facebook Groups Domination Course
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Facebook Live Marketing Course 2017
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Transcripts

1. Trailer: Hey, guys who walk into this class today in this mother will start creating a Facebook at, and we'll create your first Facebook at by the end of this model. If you are really created Facebook at, I still invite you to take a look on the on the last ones here because on sharing great strategies that you maybe not using right now on your Facebook and paints. So by then of this model, you will have your first Facebook at on in this model. Will years The easiest way to create a Facebook? You'll be your best price on how easy it is to create a Facebook at using this strategy. Let's start the model right now. 2. Creating the Ad Post: Okay, guys, let's start this model. And, as you know, in this model, Euler, how to create your first Facebook at and we will use the easiest way to create a Facebook at in these video. In this model, there are other ways to parade advanced ways on retargeting ways to create at on all that we will see in the next model. For now, I'll show you how easy it is to create an add on by the end of these models, you know, you will happen at here. Ready? And life for your target out is here we are on the Facebook page. We just created a few videos ago on the technique we're using here in this model east number one create a Facebook post on later will promote that post as a Facebook at. So the first step is to basically just create oppose us. You are used to create post. Just come here and start right in your post on. Let me show you a template that you can use for your ad for your post. This is one sample takes that I have for to promote one of my courses. So basically he didn't saying one. A cooler job. Register for the complete Alibaba toe Amazon training and start importing pros from China to sell on Amazon and roll here and here is the link. So what I recommend you to do is to have a great introduction here. You see that first I count, I get their attention off the viewer. I get the tension off these thesis audience that is interested in my product by asking a question. So wanna quit her job on targeting people here that are looking for other jobs or people that are looking for ways to create an online revenue and online business? And also, after that, I have for the first call to action saying, Register for and I give here the the name of the product and also the advantages that they will have if they take action. Now that's super important guys to give here in the first lines the advantage. What's their value? The advantage? What's what you're Aires will have if they click on your link if they actually enroll in your brother. So that's what I am providing here and at the end off course, a koala final call to action and I recommend you to do that to also to have entered the link here. Off course, this image here is linked to these Europe and also this headline on the sub Helling's all linked to the same euro. But even with all these links, I I recommend you toe at building here on the description. This is important because some people see the link here. And for some people, I don't know why is easier to click on something if they see the link. They are conditioned to click on links, so that's why it is recommended to do that. So think about your ad. I think Just get a piece of paper and a pen, or maybe open a word document on your computer and start typing some options for you at following these simple temple. You don't need to spend two men too much time right now, because is this just a test? And if you don't like these, you don't need to continue with the at. You can just publish, and you can decide later if you want to convert this post on an app or no. Also, if you already have an existing audience on your Facebook bait. My suggestion is to pose these as a regular post. Wait a few days, maybe 24 hour, 40 hours and see the engagement that you have from your car and followers on. If you are seen great engagement with your followers, you can say this is a winner. Let's convert these into an ath So for now, you can change before we publish. Here, let me let me show you that you can change the image by clicking on the plaice sign here. I I think I show you these later before so you click here and use like the matter you want to upload on. Also, you can change the headline. So if I click here, I can change the hail The headline If I want on absolute sublet, it's up heavily When he's ready, All you need to do is click on Publish. Let's see. Is publishing this post Wonderful scroll down here. Let's refresh the page here. Here we are. Here is the post and now you see the boost post here is ready to be transformed on an ad to use these posts as an add on your Facebook on before we do that. Remember that You need to check if you have the great description here on, especially if your link is showing here. Sometimes if you're attacked is long longer here. If you have more than two lines, you won't see that the u R l here. So I recommend you if you have modern shoreline, tried to put the girl in the middle so you can continue writing after the euro. So the euro shows here in the preview Off the at. I hope you liked this. Let's create your your posts right now. And in the next video, we will proceed with the second step, which is boasting your posts. See there. 3. Boosting your Facebook Post: Welcome back. Now is the time to create your first at now we have the post. The post is ready so that next step is to quicken boost post. So click on that And now we open the boost pose form. So in here you have the preview off that you can see how the ad will looks on a desktop newsfeed and also on a mobile news feed. So make sure the e much looks great in the mobilised, especially because you see that image is smaller here than thes, which is the whole image. This case, for example, I have the Alibaba low here on the left on in the mobile is not showing. But I think it's still OK for my specific case. So let's take a look on the left menu. Here we have choose a boat, a button Jews, an action people can take on your post. So if you click year, you have the options that are no bottom. The bottom will be here at the at the bottom of the Off this off the at you can select shop . Now let me see. You see here during the preview book now Larmore or sign up on this case, I'll use sign up because I want them to sign up for the training on this case. Below that, we have the people you choose targeting. So in here you have some off. The out is if you already have an audience, and in the last videos we select an audience for your specific. We create your first outings. But of course, you can click on edit here, and you can create a new audience or you can edit the existing audience. You have the option to create new audience if you click on this one, or you can click on See all on. This probably for you is not showing more than one, because you only have probably one or two outings. If you are new on Facebook, let's scroll down and take a look on all my audiences here. So we have here. The online course out is which is the one we just created a few videos ago. I hope you remember. Let's click on, add it and take a look on these. These outings will add it. Okay, let's see on the ads manager. Okay, it's opening the audience here. Excellent So here we have the audience. Click on that and click on Edit. So we're targeting people. You remember the United States, Canada, United Kingdom on This is the age, the gender, the languages on the interest People are interested in online education on lynda dot com. Skill share on the you know me. So let's go back to the at here. If I am happy with my army with my audience, I can just jump to the next step, which is budget on duration. If you are not happy, you can edit or you can create a new audience by create clicking on new audience here and in here is exactly the same steps we did in the prior videos when we create the audience using the ads manager. Okay, so I won't go in detail about audience creation again. If you want more information about that, you can refer to the other the prior videos where you can learn that. So next step is Badgett. Un duration. Here we have the total budget, $20 I recommend you and we will have on video after these are talking about Badgett. But for now, let's put $5 and I really don't worry about the budget and how much you'll spend right now in the next video. We'll talk about that for five or 10 minutes. But for now, let's say for $5 you can enter $3 or $1 or the amount you want. Scroll down. You see how many people you're reaching with these money? If I increase these money to $100 for example, you see that I can reach from almost 6000 to 16,000 people. If I enter $5 I can reach 3 10 to 810 people from my audience, which is 58 milion. Okay, duration. And this is important guys. Sometimes when you create on ad in this case is you. You are You need to mandatories monetary to click in one of these three options, right? 17 or 14 but or you can run the ad until and you can set the day here. The problem ease, and we will talk about this later to sometimes when you create an ad of the at manager, you don't select stop day and end a for your at so that at keep running forever on and then off them on you will have a huge bill that you need to pay toe Facebook for ads that you are not short. It works or not. But in this case, Eve, you I recommend you for this initial one to select one day. So you are sure that you are investing only $5 if you see, like $5 or the amount you select here. If you say seven days, Facebook will calculate. Let me increase a little bit here. Seven days. It will be $1 because this is the total budget. Remember, if I say $5 here, which waas Facebook, give me an error. Masons say that the minimum that you can invest a day. It's $1 if you are. If you have $5 here and seven days, it's less than $1 a day. So that's why they require require you to have a least $1 a day so you can select 7 14 days or the day you want here, Let's say one day for now, let's see if we can invest only $1. This is the lowest we can do 62 people to 160 people will be reach. But it's a good test for these. Initial at $1 is almost nothing for marketing and for Facebook at. But you will have a great idea off how this works when you are ready. Here, make sure all is good. The payment. Here. You see the credit card, the last four number of the great car. All is great and you can click on Bost. Let's see submitting your promotion. Excellent. You have here a new information that the promotion is in review. That this in review and I right now Facebook reviews all the ads before they approve that. And we will talk about what are the requirements for your ad to get a proof later on? Of course. So you here have this summary? The the target out is you have You can see the full target audience. This will run for one day. The total budget for this promotion is $1 on. It will chart to this MasterCard on this case, you will have your credit card here or your PayPal account. The main thing here, guys, before close in. This is to make sure your promotion runs for the number of days that you want most off my students. Most of my clients are happy with this process because they checked the end day off your promotion. If you don't check, then day on. You made a mistake during the at creation. You can have a huge bill at that, but in this case you are 100% sure that that is running only for one day and you will spend only $1. That's what we want. I hope you like these now. If we go to the let's see here, let's close these this target hours that go go to the at manager. We'll see here at the top off the first line. Ease, Let's see. Promoting the second line post one a cooler job. Register for the complete cars. So this here is active. You see that it waas in review, but now is active. My account is very. The review process is slow. Sometimes take 12 or three hours. Sometimes they take 10 to 15 meals a penny off which countries and where is your target outings and the language you use on your Facebook on? Also in this case, minds already active. If you're is in review, you will see here in review. When it's active. Means that the at is start working right now for you. So you see here that these will end tomorrow. This is the total Badgett I spent so far. Zero off $1 which is my budget. And I don't have any information about how many people I rich yet because they are just started. Like literally half. Half a minute ago. Okay, you have your first at I hope you like in the next videos will talk about about how much you invest about tips to get your other proof. And we will analyze some results in the next models. We will talk in deep about all their Facebook at strategy advances, strategy that will warranty that you have the gray resource that you want. See you in the next video 4. How Much to Invest on Facebook Ads?: how much to invest on Facebook outs. That's a great question. On initially, initially, in the last video, I recommend you to spend only $5. Actually, from 1 to $5 is the recommended amount for beginner. If this is your first, at is the first time that you're creating a Facebook at this is the right amount to invest because basically, you are not sure if your ad will work and even after you have experience is recommended to start slow so you can invest 1 to 3 to $5 a day on your own. One Facebook at sea. The conversions After a few days, you start here on after a few days, a cure. You start, and here is your goal. So after a few days, you stop and you take a look on your at sea. How is performing? Receive is good. Or if not, if he's good. You can just to continue with that. If it's not, you can stop here on create another at create a new ad with more optimized Call to action with the more optimized image with a Morell Tim ized headline are Stop Hedley. So the initial the initial investment we're doing here is basically just to test the APP. See how work, see if it's working great or not, and this is useful, especially if you have a Facebook page and you don't have any followers yet. So if that's the case, you can invest this amount of money and test your at. If you have some followers on your Facebook page, you can publish your your post your Facebook post without an ad. You you are not boosting. They are. Yet you are just posting us a regular post on wait 123 days to see if your followers, if your fans on Facebook like if they are liking the post if they are engaging if they are commenting on your on your post if they are sharing your pose. That's important so that these are all signs that your post is working fine and that you will have a winner at so initially recommended 51 to $5. That's the bottom line on. After a few days, you make sure works. If he's working, invest more, and if you see that the at is converting very, very well, you can invest more more money here on the that. Because it's a winner on all that you invested that you are investing. You are getting back when you sell your products or that's then goal off this market in astrology. I hope you like these. This instructor, remember, that is super important to set at M Day to your at most people. In the beginning, people that don't know they create an ad. They start boosting on promoting their pages. But they forget to click to select an and day for the ad. So the up keeps running continuously on a day off. The money you are having, you may have a huge bill off Facebook at, but that's not the case for you because you are watching this video and you're rolling these cars on. My goal is to make sure you apply these and old exercise. So in the exercise, you or yours, hear me see telling you all the time to make sure that you need to have an end goal. So I happy to see you here on in the next video. We'll talk about the tapes that you need to know to have your ad approved by Facebook. See you there 5. Tips to have your Ad Approved by Facebook: I hope to make sure that Facebook will approve your at every time you create an ad. Facebook needs to review your ad before your ad goes life before. It's a proof they have some advertising policies that we need to follow in order to have the at a proof on one off. The most common recent that the ad is not a proof is because you're at half more than 20% off the image. East Tex You have images on your ad. If you have more than 20% off the image as a text, the at won't be a proof. Recently. A few weeks ago, Facebook just changed these policy. So right now they're saying that previously 20% off on at image area waas text it won't be a proof to run on Facebook. But now they are approving son off these I am telling you these because they change the policies very often on these Waas. One of the biggest reasons all the apse were not a proof. So make sure when you create a Facebook at that, they added, If you have text on your image, remember that the tax needs to be 20% off the much or less So this is how they calculate the size off the text on the image. Right now, The policies This If you have text on the image on the emit the text gets more than 20% off your image. The ad will still be a proof, but it one run various inefficient Wait, You see here the images okay, because it have to less than 20%. You see that detect is low, so you're at reach, maybe slowly lower because you have full tax here. The reach will be lower than an ad that have no tax at all on the image. If you have more tax than these, even more you see that they are it will reach even less people. And if you have like ladies like more than 20% almost all the images text you see that that may not run, so make sure you have just a little bit off text on your images. Also, I will include That's the big tip here, guys. That's the only thing. Also, I will include some links here on the resources are off these specific video. This class I share with you the spade so you can take a local All the guidelines also let me see the other one. This one here What can I do if my at isn't a proof And let me tell you all you need to the every time they don't have proven at they will send you a message saying why the app waas rejected? All you need to do is go back to your at manager ended your ad following the record The recommendations that they give you unreasoned me that After that they will probably approve your heart. But I'll link these article here on the resources area. So in case something change, you still have access to the article and you can see the new policies. I hope you like this. This is not Don't worry about being Kobe. Being super safe on Facebook at the beginning recommend you to take a look on the policies . If you follow the policies for sure, you up will run and will run very efficiently. I hope you like this. See you in the next video where we will talk more about your final project for this model. See, there 6. Analyzing the Results of your Facebook Ad: analyzing their results off your Facebook app here, I'll show you chew amazing ways that you can easily analyze their results off your Facebook at and see if the at our working if they're converting, how many people you reach and see how many people click on your link. And all the great details about Facebook at you were in the ads manager. I hope you know how to get here by now. If you don't don't worry, you can go to facebook dot com slash at slash manager and you will see the screen. So here we have my campaigns. One easy way to analyze. The result is through these specific table you have here. The campaign name the deliver, if it's active recently complete, inactive. So you have all the information here, The results you have, how many Page likes on this case? I was started in people to like my fate. One of my faith Facebook pages How many people I reach with this ad and what's the price for each like so basically they're charging me around six cents. They're like, this is how much I spent so far, and this is my final budget. If I click here, I can have more details. Let's click on the campaign on here. We have three main taps, performance demographics and placements under performance. We have similar information. You see here how many people will reach 840 people? We spend $4.72 so far, and we have 85. Page likes. I think this is great, because I am paying only six cents per per Facebook like her Facebook page light, right. If we go go to demographics, we see great data. You see women and men, you have the the graphic on this case for the specific ad. Women are responding better than men. And here we have the ages. So people from 34 to 44 years old are responding better than any other age you have else off here 45 to 54 on 55 to 64. So what? What? This is important. Why? This is super important for you. Basically, because next time you can be more specific with your at for this ad. For example, I target people that are between 18 and 65 plus years, or that means my at is showing two people in these two groups and also in the 65 plus year group. And I am pain to show my at to these people and they are not taking action. So on my next ad, I will target Onley people that are from 35 to 44 or maybe 2 35 to 54 which is the group that is responding very well here on my ads. So this is why this graphic is important. It's important you for you to come back here. Take a look on the performance off your ad. After one or two days that you're at these running, you can basically change the age off. Adjust that the age off year, the people that you are typing on your at. So you are not spending money showing you add two people that are not taking action placement. If we go to the last stop here, you see that this ad is confused Onley for Facebook so you can see Facebook Network audiences are east of rum. On my case, I've just only Facebook because for this specific subject for this page, my audience is all on Facebook. I are not interested in the specific case to target people on Instagram. Also here you have the device type of. This is also important for your next to analyze so you can use this data for your net at If we click here, we see mobile and desktop and you see how many people will reach 608 140 85 results. If I click desktop, only I can see how many people are watching ice are seen are on interacted, engaging with my at on a desktop machine. So you see that I have 118 people only from 840. Only 100 18 people are reached by desktop. That means a page likes so and you see here what's the amount spent on these page lights? Because I have only eight. If I go to Mobile, I have better results. So most people are accessing Facebook from mobile. Today, mobile means smartphones on also tablets. In here, you see that the regis huge comparing with the desktop is 749 and I have 77 Page likes from mobile, so that means on this case is looking to this in threes data. I will really try to improve my ads for mobile, for because most of my people, I I was I would tell that more more than 90% of my people off the page likes that I have on this ad are coming from mobile. So I need to improve the image. I need to make sure when you're great at you have the ad preview go to the mobile top. You need to make sure the images create the much Even if this is smaller because the image will be smaller on a cell phone on a smartphone unit. Make sure the Mattis still trust me. The steel is showing two year customer what you want to show on inviting them to click on the image and to light your page. Okay, so this is one way to analyze if we take a look. In other results here it seemed he said, another campaign that I have. So basically, the name here is learn how to reach more than 8000 people fans on Facebook. This is amazing, Guys, looks look at these results I reach. I have actually reached more than 4000 people 4400 people I reach on Facebook on I have interaction. I have result. I have engagement off more than 1500 people only paying $6. So it's not that I am just showing my app to the people. People actually interact. People click on my add. More than 1500 people clicked on my ad for only $6. So this is amazing. You see the coast. The average coast here is 0.4 Those dollars bear click engagement. So this is super optimized on If we click here on the demographics, you see that for these specific at women are not responding very well. But men are responding amazingly. And you see here that the group from 25 34 years old is the group that is responding well to me at So next time, when I create an ad for these audience, I will remove people from 18 to 24. Maybe I will remove people from 35 to 44 because I have small percentage here. But comparing with the 25 to 34 this is huge and I probably will also remove women for these specific at for the other one. I'm I show you a minute ago. Women. Where is the group that that respond better to my ad. But for these one East men's. So next time, Al parade. And at just for men's within the age off 25 to 34 when I am promoting this specific subject . Okay? And these were solely some mates. And I love the low cost spare results that I have in with this at the last way to check your results East on your Facebook page. Here we are on my deal. Avila, Facebook Page. Let's cert for one specific post that I boosted a few weeks ago. So you see here, this one is Alibaba to eBay Top five pros. You can import from China and sell on eBay. I I boosted these. I boost these specific posts here on my page. And you see here how many people were rich? More than 8000 people. If I click on view resource, I'll see the results we have. Let's see. So here we have more than 1000 people reach on 243 engagement only, spending $3. What I look in this specific. I don't care about engagement. Actually, hear what I care on this specific at for these specific one is the links on the ad. I want people to click on this link and click on the image of our Sunday on the headline Here you see that the post clicks We have one hand. We have 1 152 post likes. So that means people are like in these on day like they share when they, like. Other people actually see that they, like their friends, see that they like these probably their friends and their friends will start liking on clicking on the links. The links clicks We have $42 I think this is for two clicks actually, no dollars. I think this is amazing guys because for $3 spending on Lee $3 I have 42 people that actually click on my link on actually went to my page. OK, so I think this is amazing and also we have 45 page likes people like my page here on the top 45 more people are joined the side to join to my community for these specific at so spending only $3. I have 42 people going to my page, maybe buying my products. And I have 45 new people on my community. I think this is amazing. Three people share these actual on one people comin, so I don't care too much on this specific A of our comments on about shares. I mean, shirts is good, are good, but the main thing for me on this specific one East page likes on link Click on the links. So this is one way to take toe. Protect your results. Let me show you one last before we and the video this another Alibaba course. Alibaba 2016. The Complete Guide to Import From Alabama to Amazon. So let's click on view results here we have here. We have more than 2400 people reach more than 1000 engagements on only spend $5. So you see here link clicks 23 33 people click Click here 119 Page likes 119 people decide to join toe my community with these $5 at and I have almost 1000 bowls like these. Amazing people really like this post. So this is how you can check your assault on this is especially not just how you can check the results, but especially how you can use this data in order to create your next. Because these data he's important because will help you to improve your net. Your next happy you're next up will be better. Better results, lower price. You will spending less money and reaching more people on having more clicks and more results. I hope you like this and I hope to see you in the next video. 7. IMPORTANT: Final Project: Hey, guys, welcome to the final project on this class and excited. Happy to see you here. That means that you are taking action on as you know when we take action is taking action is the only way to warranty their source that we want. If we just watch all these lectures and we don't do anything with the knowledge that you just acquire, nothing will happen. Everything will be the same. So their best way toe warranty that you get the results that you want and you are creating amazing reality for your business is to take this knowledge and take action. That's why these final project is super important. Here we have three steps in order to complete the final project. Step number one East watch all the Lecter's. So if you are here on these specific lecture, which is the last one off the course, probably probably you already what? All the prior videos. And that's great. If that's the case. Congratulations. You completed Step number one. Step two is to leave your review here on the class. I really appreciate you review, as I always say, all my own. My classes you review helps the course to grow on especially helps the course to reach other people. Other intrepid owners don't like you. I looking for ways to grow their online business, to use Facebook in their advantage to spend, to promote their brand, their business, their products on Facebook. So you review helps the course to read these group of people. So please leave your review. I read all the reviews, and I really appreciate your time leaving the review Step Number three East To create a project. You go here to the Projects area, own a skill share, so go to projects IRA and click on the blue button. Create project on in Here. In the project, I invite you to share the link to your Facebook page or maybe to your Facebook group. Why this important? It's important because we have more than 15,000 people here in my inner community here on a skill shirt on. By sharing these link the links you're paid to your Facebook page, your Facebook profile Here on a sculpture on the projects area, you are basically sharing your link with all with most of the people in the community, all the people that enrolling the cars. They will be able to see your project to give you feedback and maybe to start following you online. And that is great because that will help you to grow your audience on ours. Off course they will be. Have the chance they'll have the chance to check your ad if you put in action. If you take action applying all the strategies here in this class, they will be able to see your at and give you feedback on the at all. So I as a teacher off this class, I will personally go to your page and take a look also. And if he is something that can be proved something that can help you to reach more people on Facebook, I will. I will send that fig back to you for sure through a skill shirt. Well, that's all. Easy, right? Three steps, stepmother. Watch. Watch all the lectures, leave your review and create a project with your Facebook link here on a sculpture. Thank you very much for your time. I really appreciate Honestly, I really appreciate your time here. The time is the most valuable asset that we have on you. Decide to invest on these cars unsure all their source off your investment off time here on this card will produce amazing results. Thank you very much. If you scroll down here on the final project description, you'll see all my other Facebook courses on a sculpture. So all you need to do if you're a premium member, you can just go to any of these links and subscribe toe all the classes that you want. And if you are not a premium me, remember on a scooter off course I I recommend you to enroll is all. I think it's 99 cents for three months and after that is $10 or something like that. On with that's Morphy. You can access thousands off amazing courses. You can basically watch all the courses on a sketcher. So by paying that small amount, maybe you can try it for three months for 99 cents. I'm you can watch all my Facebook courses and I have also a huge lease off YouTube marketing courses of unsure you will love and they will help you to grow your brand on YouTube but also to reach people and convert people regular people into customers So that's the main goal off the only business. Thank you very much. I hope to see you in my other courses. And I hope you have amazing day.