The Designer's Guide to Writing and Research

Steven Heller, Author

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6 Videos (30m)
    • Introduction

      5:06
    • Project Assignment

      4:40
    • Research

      4:44
    • Reading

      4:23
    • Writing

      10:11
    • Final Thoughts

      1:25
33 students are watching this class

About This Class

Design's most prolific writer Steven Heller shares why writing matters and what designers need to know. Presented in collaboration with AIGA, the professional association for design, this 30-minute class will help you bring clear, creative communication into every project.

As a former New York Times art director and author of over 100 books on graphic design, Heller has dedicated his career to illuminating the parallels between writing and design. Now, with this class, he empowers all designers, illustrators, and creatives with a crucial foundation for communicating and "designing" with language.

In three clear lessons, walk through the professional importance of research and writing to designers today, tactical best practices for developing your voice, and creative ways to communicate. Throughout, a short writing assignment helps you put each lesson into practice. Strengthen your skills to say what you mean in every project.

249 of 259 students recommendSee All

It reminds you of the process of writing. It invites you to write as you organize fears and challenges. I am going to remember always the 3R. Gracias
Short, concise and to the point. As a designer I have been finding it necessary to write about and talk about my own work. In this class Steven gives you simple exercises and strategies to formulate your own writing. However simple watching a video on writing will not make you a better writer, you also have to write, right?
A lovely "bite-sized" project with a clear and helpful lead-in.
Peter Grundy

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Steven Heller

Author

Steven Heller is co-founder and co-chair (with Lita Talarico) of the SVA MFA Design / Designer as Author + Entrepreneur program at the School of Visual Arts, New York, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. He wears many hats (in addition to the New York Yankees): For 33 years he was an art director at the New York Times, originally on the OpEd Page and for almost 30 of those years with the New York Times ...

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