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The Designer's Guide to Writing and Research

Steven Heller, Author

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6 Videos (30m)
    • Introduction

    • Project Assignment

    • Research

    • Reading

    • Writing

    • Final Thoughts


About This Class

Design's most prolific writer Steven Heller shares why writing matters and what designers need to know. Presented in collaboration with AIGA, the professional association for design, this 30-minute class will help you bring clear, creative communication into every project.

As a former New York Times art director and author of over 100 books on graphic design, Heller has dedicated his career to illuminating the parallels between writing and design. Now, with this class, he empowers all designers, illustrators, and creatives with a crucial foundation for communicating and "designing" with language.

In three clear lessons, walk through the professional importance of research and writing to designers today, tactical best practices for developing your voice, and creative ways to communicate. Throughout, a short writing assignment helps you put each lesson into practice. Strengthen your skills to say what you mean in every project.

228 of 237 students recommendSee All

A lovely "bite-sized" project with a clear and helpful lead-in.
Peter Grundy

An eye for design

Fabulous! You could really listen on and on and savour the words and ideas as fertilizer for your own writing...
Great idea to develop a writing assignment for designers! Content creation, curation of work, blogging, articles and presentations are an important part of the toolbox for creative professional today.
Julie Brown Terry

Graphic Design Professor





Steven Heller


Steven Heller is co-founder and co-chair (with Lita Talarico) of the SVA MFA Design / Designer as Author + Entrepreneur program at the School of Visual Arts, New York, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. He wears many hats (in addition to the New York Yankees): For 33 years he was an art director at the New York Times, originally on the OpEd Page and for almost 30 of those years with the New York Times ...

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