The Designer's Guide to Writing and Research
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About This Class
Design's most prolific writer Steven Heller shares why writing matters and what designers need to know. Presented in collaboration with AIGA, the professional association for design, this 30-minute class will help you bring clear, creative communication into every project.
As a former New York Times art director and author of over 100 books on graphic design, Heller has dedicated his career to illuminating the parallels between writing and design. Now, with this class, he empowers all designers, illustrators, and creatives with a crucial foundation for communicating and "designing" with language.
In three clear lessons, walk through the professional importance of research and writing to designers today, tactical best practices for developing your voice, and creative ways to communicate. Throughout, a short writing assignment helps you put each lesson into practice. Strengthen your skills to say what you mean in every project.
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203 of 211 students recommendSee All
Fabulous! You could really listen on and on and savour the words and ideas as fertilizer for your own writing...
Great idea to develop a writing assignment for designers! Content creation, curation of work, blogging, articles and presentations are an important part of the toolbox for creative professional today.
Graphic Design Professor
Steven Heller is co-founder and co-chair (with Lita Talarico) of the SVA MFA Design / Designer as Author + Entrepreneur program at the School of Visual Arts, New York, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. He wears many hats (in addition to the New York Yankees): For 33 years he was an art director at the New York Times, originally on the OpEd Page and for almost 30 of those years with the New York Times Book Review.
Prior to this, he lectured for 14 years on the history of illustration in the MFA Illustration as Visual Essay program at the School of Visual arts. He also was director for ten years of SVA’s Modernism & Eclecticism: A History of American Graphic Design symposiums.
With Seymour Chwast he has directed Push Pin Editions, a packager of visual books, and with his wife Louise Fili he has produced over twenty books and design products for Chronicle Books and other publishers.
For over two decades he has been contributing editor to PRINT, EYE, BASELINE, andI.D. magazines, has had contributed hundreds of articles, critical essays, and columns (including his interview column "Dialogue" in PRINT) to a score of other design and culture journals.
As editor of the AIGA JOURNAL OF GRAPHIC DESIGN he published scores of critical and journalistic writers on design, and currently as editor of AIGA VOICE: Online Journal of Design, he continues to help build a critical vocabulary for the field.
The author, co-author, and/or editor of over 170 books on design and popular culture, Heller has worked with a score of publishers, including Chronicle Books, Allworth Press, Harry N. Abrams, Phaidon Press, Taschen Press, Abbeville Press, Thames & Hudson, Rockport, Northlight, and more. He is currently completing "Iron Fists: Branding the Totalitarian State" for Phaidon Press, an anaylsis of how the major dictatorships used graphics to propagate their ideologies.
He has produced or been curator of a number of exhibitions, including "Art Against War," "The Satiric Image: Painters as Cartoonists and Caricaturists," "The Malik Verlag," and "The Art of Simplicissumus: Germany’s Most Influential Satire Magazine," among them. He has organized various conferences, including The School of Visual Arts’ "How We Learn What We Learn," devoted to the future of design education, and the AIGA’s "Looking Closer: Graphic Design History and Criticism."
Heller is also the recipient of the AIGA Medal for Lifetime Achievement in 1999, the Art Directors Club Hall of Fame Special Educators Award in 1996, The Pratt Institute Herschel Levitt Award in 2000, and the Society of Illustrators Richard Gangel Award for Art Direction in 2006. and the 2011 Smithsonian Institution's National Design Award for "Design Mind." He has received two honorary Ph.D degrees from College of Creative Studies, Detroit, and University of West Bohemia, Pilzen, Czech Republic.