The Definitive Guide to T-Shirt Design and Manufacturing

Jeff Staple, Founder, Staple Design

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9 Videos (49m)
    • Welcome to Class

      1:59
    • T-Shirt Design Contest- ENTRIES DUE 12/18/15

      0:12
    • Your Assignment - Make a T-Shirt

      2:01
    • Power of the "Tee"

      6:51
    • Production Processes

      11:28
    • Types of Shirts

      10:40
    • T-Shirt Manufacturing

      8:52
    • Pricing

      5:47
    • Conclusion

      0:54

About This Class

Between his global streetwear brand Staple Design and renowned retail store Reed Space, jeffstaple has designed and sorted through thousands of t-shirts over the past two decades.

In this class, he celebrates the power of the "tee" by providing insights on how to concept, design, and manufacture a shirt that can form the foundation of your business. 

This class is perfect for aspiring fashion entrepreneurs, designers, and everyone looking to spread a message in one of the most effective ways: a t-shirt. Learn everything you need to know about the types of tees available and what to expect when you dive in to making them.

As an added bonus, students who submit their actual t-shirt creations in the class have the opportunity to get purchased and placed in jeff's store, Reed Space. 

686 of 694 students recommendSee All

Thank you so much Brother! This was very helpful.
I am the owner/founder of Veritas Apparel and I am always starving to learn more. Ive been following and listening to Jeff Staple for many years. Just wanted to say this guy is a genius. The pocket tee details in the 6 video give me chills. The eye in the bills Pigeon shirt is so tiny of a detail and that small detail is a huge difference and is a perfect example of this guys incredible talent.
Excellent overview of the t-shirt production process. Great info presented with style.

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Jeff Staple

Founder, Staple Design

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In 1997, jeffstaple walked into the Triple Five Soul boutique in New York City and received his first order of 12 silkscreened t-shirts – and Staple was officially open for business. What started as a small t-shirt line handmade by jeffstaple, who was then a student at Parsons School of Design, grew organically and began to gain visibility in the city. In the process of building this burgeoning brand, Nike hired jeffstaple in 2005 to create a special sneaker to represent New York. The Staple Pigeon icon was conceived and was branded on the heels of a limited (and now most coveted) 150 pairs of the popular Dunk Pro SB, leading to much fanfare upon its release and exposing sneaker culture, and Staple, to the masses. The Staple Pigeon is now a world renowned symbol which reflects the gritty and reckless energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York but is also the influence behind Staple’s extensive apparel range and collaborative products distributed in the top retailers across the globe. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as music, art, and fashion.

17+ years later, Staple continues to be a positive social contagion.