The Creative Process of Brand Building: Connecting Consumers & Companies through Stories

Stanley Hainsworth, Founder of Tether

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6 Videos (47m)
    • Trailer

      2:00
    • Introduction

      7:52
    • Brand Story

      11:48
    • Visual Execution

      11:27
    • Presenting Your Work

      5:21
    • Conclusion

      8:03
18 students are watching this class

About This Class

Learn to build brands through stories with Tether founder Stanley Hainsworth, former creative director at Nike, LEGO, and Starbucks. In this 45-minute class, walk through the creative process of developing brand positioning, creating visual designs, and presenting to clients. It's a case-study driven class that walks through the real process that Tether used for Awake Chocolate. The lessons are perfect for writers, marketers, designers, and storytellers looking to develop emotional connections between consumers and brands.

256 of 260 students recommendSee All

This is one of the most memorable classes I have done on Skillshare. Stan gave a very good overview of the whole rebranding - branding creative process. Very practical, it's so good to follow industry experts creative process.
This is by far the best course I could take on Skillshare! Stan is a good teacher and describes everything that one needs to get started. Awaiting for his next cousre.
I really enjoyed this class which although was nice and short it also gave a great look inside the process of creating the brand "Awake" and some of the method used at Tether. Great class - one of the best yet on Skillshare, thanks guys

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Stanley Hainsworth

Founder of Tether

After nearly twenty years working for three incredible brands (Nike, Lego, and Starbucks), Stanley decided to go off and start his own creative company. The name above the front door is Tether.

Stanley has a Bachelor of Fine Arts in theatre and film. He is a former board member of AIGA (American Institute of Graphic Arts), a featured speaker on Brand Design worldwide, and the recipient of awards from ID Magazine, Communication Arts, The Library of Congress, Graphis, Type Directors ...

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