The Creative Entrepreneur's Toolbox: Interviews that Inspire

Jeff Staple, Founder, Staple Design

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7 Lessons (51m)
    • 1. Introduction

      1:47
    • 2. Crafting Your Business Plan with Sharmadean Reid

      8:53
    • 3. Brand Positioning with Scott Sasso

      4:46
    • 4. Socially Conscious Business with Runa Tea

      7:36
    • 5. Social Media Tips with Fat Jew

      10:17
    • 6. Brand Imagery with Rachel Wang

      8:56
    • 7. Product Storytelling with Jeff Staple

      8:48
30 students are watching this class

About This Class

In this non-traditional class, you'll gain access to a series of interviews that cover essential topics for the creative entrepreneur like marketing, design, and branding. These interviews were originally part of an initiative called The Board,  which is a group of 100 creators that are working together to redefine the K-Swiss brand. 

Blogger Natalie Suarez sits down with some top creative entrepreneurs to go through their experience building their businesses. You'll learn from:

  • Sharmadean Reid, founder of WAH Nails over in London, will provide some pointers on developing your business plan.
  • Scott Sasso, founder of 10Deep here in New York, will speak on brand positioning, which will allow your consumers to distinguish your brand/business from everybody else.
  • Tyler Gage and Dan Mccombie - founders of Runa Tea, a tea company supporting indigenous farmers in the Amazon. They'll give some tips on building community and conscience into your business.
  • The Fat Jewish, everyone's favorite instagrammer, who gives some insight on social media strategy and how you can leverage today's platforms to build your brand.
  • Rachel Wang, fashion director of Allure Magazine, speaks on the importance of your lookbook and Brand Imagery as a product company.
  • Jeff Staple provides tips on telling a story through your products.

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K-Swiss is committed to outfitting and inspiring this generation of entrepreneurs. For additional creative inspiration and product updates, make sure to follow the brand on Facebook, Twitter, and Instagram