The Copywriting Gym: Strategic Copywriting - The Beginners Workout

Kaylia Dunstan, Writer and strategist

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7 Videos (40m)
    • Getting sweaty with strategy

      5:08
    • Why do we need heavy lifting?

      7:28
    • The strategy for strategy

      8:15
    • Zoom out - context

      5:40
    • Zoom around - analysis

      4:10
    • What's next - strategic application

      2:52
    • Sum up

      5:57

About This Class

This workout is all about how to get strategic about your copy, which is one of the big time skills that sets great copywriters apart from average or rubbish ones. You’ll learn: The key rules of strategic copywriting The challenges inherent in copywriting from a strategic viewpoint A strategy that will transform your copywriting practice and thinking How to apply this strategy successfully The benefits of the strategic approach This class is for anyone who is looking to think and write more strategically.