The Complete Shopify eCommerce Masterclass (Clickfunnels, Facebook Advertising + FREE Sales Funnels) | Cheryl A. Spencer | Skillshare

The Complete Shopify eCommerce Masterclass (Clickfunnels, Facebook Advertising + FREE Sales Funnels)

Cheryl A. Spencer, Entrepreneur, Author, & Online Marketer

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84 Lessons (7h 55m)
    • 1. Welcome to the Course!

      2:52
    • 2. Subscribe to my Email List for Exclusive Bonuses - https://www.fastfunnelformula.com/free-report

      1:06
    • 3. Lesson 01 - Sales Funnel Overview

      9:25
    • 4. Lesson 02 - Sign Up and Free Funnel Download

      4:10
    • 5. Lesson 03 - Claim Your Free FunnelHacker TShirt

      1:41
    • 6. Lesson 04 - Course 4 Week Structure

      3:19
    • 7. Lesson 05 - Shopify Overview

      5:17
    • 8. Lesson 06 - Shopify Free 14 Day Trial

      2:18
    • 9. Lesson 07 - Your Domain Name

      6:34
    • 10. Lesson 08 - Email Forwarding

      2:59
    • 11. Lesson 09 - Shopify Settings and Legal

      9:02
    • 12. Lesson 10 - Customize Your Theme

      8:14
    • 13. Lesson 11 - Custom Menu

      3:40
    • 14. Lesson 12 - AliExpress Introduction

      3:24
    • 15. Lesson 13 - Oberlo App

      1:49
    • 16. Lesson 14 - Importing Products

      7:36
    • 17. Lesson 15 - Getting Verified

      2:14
    • 18. Lesson 16 - Choosing Products

      12:45
    • 19. Lesson 17 - Two Product Websites

      5:40
    • 20. Lesson 18 - Google Trends for Product Research

      5:06
    • 21. Lesson 19 - Pinterest for Product Research

      1:50
    • 22. Lesson 20 - Etsy for Product Research

      1:41
    • 23. Lesson 21 - Amazon for Product Research

      2:18
    • 24. Lesson 22 - Secret Strategy 1

      6:03
    • 25. Lesson 23 - Secret Strategy 2

      2:58
    • 26. Lesson 24 - Secret Strategy 3

      3:37
    • 27. Lesson 25 - Finding You First Product

      0:55
    • 28. Lesson 26 - Print On Demand

      4:12
    • 29. Lesson 27 - Print On Demand Apps

      3:23
    • 30. Lesson 28 - Week 2

      0:31
    • 31. Clickfunnels Upgrade - (Secret Discount) - http://bit.ly/FunnelBuilderSecretsDiscount

      1:36
    • 32. Lesson 29 - Clickfunnels Dashboard

      4:16
    • 33. Lesson 30 - Payment Processors

      3:24
    • 34. Lesson 31 - Stripe

      1:47
    • 35. Lesson 32 - Domain

      8:16
    • 36. Lesson 33 - Opt In Page

      12:05
    • 37. Lesson 34 - Editor

      8:25
    • 38. Lesson 35 - Build Your Funnel

      3:02
    • 39. Lesson 36 - Logo and Splash Image

      9:05
    • 40. Lesson 37 - Copywriting

      7:27
    • 41. Lesson 38 - Funnel Content

      6:35
    • 42. Lesson 39 - Email Optin

      11:17
    • 43. Lesson 40 - Footer

      6:34
    • 44. Lesson 41 - SEO

      2:25
    • 45. Lesson 42 - Favicon

      2:30
    • 46. Lesson 43 - Building the Order Form

      10:46
    • 47. Lesson 44 - Adding Products

      7:50
    • 48. Lesson 45 - Custom CSS

      11:07
    • 49. Lesson 46 - One Time Offer

      4:20
    • 50. Lesson 47 - Build OTO Page

      7:28
    • 51. Lesson 48 - Configure OTO Buttons

      4:42
    • 52. Lesson 49 - Thank You Page

      7:02
    • 53. Lesson 50 - Enable Test Mode

      2:32
    • 54. Lesson 51 - Week 3

      1:37
    • 55. Lesson 52 - Zapier Overview

      2:02
    • 56. Lesson 53 - Creating A Zap

      4:01
    • 57. Lesson 54 - Trigger Zap

      5:26
    • 58. Lesson 55 - Zap Test

      4:22
    • 59. Lesson 56 - Filter Step

      3:56
    • 60. Lesson 57 - Shopify Customer Step

      6:54
    • 61. Lesson 58 - Test Customer

      1:49
    • 62. Lesson 60 - Test the Zap

      6:35
    • 63. Lesson 61 - Oberlo Order

      5:53
    • 64. Lesson 59 - Create Order

      17:15
    • 65. Lesson 62 - Duplicating Zaps

      19:53
    • 66. Lesson 63 - Week 4

      1:51
    • 67. Lesson 64 - Facebook Business Manager

      4:20
    • 68. Lesson 65 - Create Business Page

      7:00
    • 69. Lesson 66 - Instagram Account

      3:29
    • 70. Lesson 67 - Facebook Pixel

      5:15
    • 71. Lesson 68 - Adding Pixel to Funnel

      9:12
    • 72. Lesson 69 - Pixel Helper

      3:33
    • 73. Lesson 70 - Ad Strategy

      6:51
    • 74. Lesson 71 - Ad Cost Calculator

      10:40
    • 75. Lesson 72 - Ad Content

      7:11
    • 76. Lesson 73 - Create Campaign

      9:47
    • 77. Lesson 74 - Create Ad

      5:08
    • 78. Lesson 75 - Adsets

      11:54
    • 79. Lesson 76 - PPE Campaign

      6:32
    • 80. Lesson 77 - Customize Columns

      6:31
    • 81. Lesson 78 - Scaling Strategies

      7:47
    • 82. Lesson 79 - Adset Optimization

      8:34
    • 83. Lesson 80 - Lookalike Audiences

      7:00
    • 84. Lesson 81 - Thank You

      1:30
73 students are watching this class

About This Class

This is the complete eCommerce sales mastery course for 2020 and beyond!

You are going to learn everything about the premier business strategy that is effective for eCommerce right now. Even if you are an absolute beginner to eCommerce or are looking for a blueprint for a successful business model, this is the perfect course for you. 

In this course, I will take you step-by-step through starting your very own profitable eCommerce business this year. We will set up a Shopify store, create a verified AliExpress account, and I will show you exactly how to choose winning products. 

Next, I will show you exactly how to increase conversions on your Shopify store using one of the best kept secrets for eCommerce - sales funnels! Clickfunnels is an amazing software tool that will allow you to quickly create beautiful landing pages that will help convert leads into buying customers.

I will walk you step by step through using the Clickfunnels editor to create stunning product pages, connecting Clickfunnels to your Shopify store, automating the order fulfillment process with Zapier, running targeted advertising campaigns with Facebook, and so much more. 

This course is perfect if you are a beginner, or if you are already familiar with Shopify and are looking for a reliable way to increase conversions on your store.

Hope to see you inside the course! 

-Cheryl 

Transcripts

1. Welcome to the Course!: if you're looking to learn e commerce than you have come to the right place. I'm so glad that you found this course, because this course is the only one that you will ever need to take to know exactly how to build a profitable e commerce business this year. Now e commerce truly is an amazing business model because it's a trillion dollar industry, and it's creating more new millionaires faster than any other industry has in the past 10 years. Well, retail stores are closing. E commerce has been growing 23% year over year, and that is not slowing down any time soon. So now is definitely the perfect time to get started learning e commerce in creating a lifestyle of financial freedom with a business that you own now. The reason that I created this course is that drop shipping has drastically changed even in the past few years, and many things that may have worked in the past are simply no longer effective. Thousands of Shopify stores open every single year and get a staggering 93% of Shopify store owners never make any money, and I'm going to be explaining exactly why that is in this course, but it basically comes down to this. If you want to be successful in e commerce today, you have to know how to do two things. The first thing is driving targeted traffic to your products using paid advertising such as Facebook and INSTAGRAM ads in. The second thing that you have to know how to do is create sales funnels for your products . They're going to be driving the traffic to now. The sales funnel is specifically designed to guide the potential customer through the psychological steps that are required in order for them to make a purchase decision Right now. Now, sales funnels truly are incredible tools because now only do they convert five times better than a regular product page. But you can offer bundled product deals. You can offer up cells. You can offer down cells. You can even collects the customers e mails. You can sell them products later on at zero advertising cost. Now, in this course, I'm not only going to be showing you exactly how to build a profitable product funnel from scratch, I'm also going to be giving you my own personal, high converting product funnels that are already tested in done for you so you can start making sales right away. Now, I believe that this course is the best and most complete course on E commerce that you're going to finds because you're going to be learning all the pieces that you need. In order to become successful, you're gonna be learning how to run targeted ads on Facebook and Instagram. We're gonna be learning how to create sales funnels in click funnels. You're gonna be learning how to choose winning products on Ali Express as well as my secret products strategies. You're gonna be learning the ins and outs of Shopify How to automate your orders in so much more. Thank you so much for watching. I'm so excited to get started and I can't wait to see you inside the course. 2. Subscribe to my Email List for Exclusive Bonuses - https://www.fastfunnelformula.com/free-report: Hey guys. So before we get started into the course content, I just wanted to share with you the opportunity to sign up for my email list. Now I give away tons of valuable content and business guidance that will help you get started in stay motivated, growing your business because it can be challenging building something by yourself. Now, if you sign up, I will also be giving away my affiliate marketing Quick Start Guide, where I talk about the most effective secret strategy that you can get started with earning affiliate commissions this year. Now affiliate marketing is a great model that can be a fantastic source of passive income. But if you use the wrong strategy, you can actually end up losing money. And I'm gonna teach you the right way to go about doing it that not a lot of people are talking about. So head on over to the link in the project description or at the bottom of this video. Just enter your name and email and I'll send this affiliate marketing free report right to your inbox. So thanks so much and hope to see you there 3. Lesson 01 - Sales Funnel Overview: Okay, So in this video, I'm going to explain exactly why sales funnels are essential for e commerce and why you'd be crazy not to use fit Sales funnels if you're selling physical products online. So let's jump into my computer here and let's take a look at a typical Shopify sales page. Now, whether you're familiar with Shopify or knots, I'm sure you've seen a type of product page like this online before. And this is basically how 90% of people they're selling products online go about. Doing it is with a product page such as this. Okay, now, the problem with using this type of page as a sales tool is that it simply doesn't convert very well. And I'm gonna be explaining exactly why that is so just to give you a side by side comparison. Um, here's a typical Shopify page, um, and selling it selling a pair of yoga pants. And here is a sales funnel selling the exact same pair of yoga pants. Now the difference between these two pages is like night and day in terms of how compelling it is for the customer to make a purchase decision. So here you can see on on this regular product page. Um, the customer basically comes to this page, and they don't really have a very strong called action. There's a small add to cart button here. They can maybe click around and see some of the different images of the leggings. Maybe read a little bit more about them. Um, but really, it's very passive. It's not very compelling. And it looks like, you know, there's a bunch of different links that you can click off on two different pages you can explore around, and we don't want that to happen. We want the customer to focus completely on why these leggings are absolutely essential for them to have. So here you can see that we can make a page that's entirely focused on selling these leggings. We can create branding, Um, uh, elements. We can make it graphically compelling, and we can explain exactly all the features and benefits. So as the customer reads more and more on this page, um, we're basically explaining why they absolutely need these leggings. So, for instance, they have a mesh phone pockets. You can take your phone with you wherever you go. You can listen to music while you work out stuff like that, and then you'll see on the bottom Here. There's a very strong called action, so you get a 50% off coupon when you enter your email and click on your size. So one of the really cool things about that is it's it's This is basically an opt in form. And so when you typically send people from an advertisement to a landing page such as this , if they click off the page, then you have no way of knowing who your customer is unless they actually go ahead and make the purchase. Now with a product page like this with using a sales funnel and using an opt inform, you actually capture a ton of customer emails who are interested in these types of products . And so why that's amazing is because you can create a list of, you know, hundreds of people say you're collect 102 105 100 people that are interested in this kind of thing. You can actually sell them similar types of products later on at zero cost, and so we're doing is you're building a brand you're establishing trust with the customer. Um, you're gaining this asset of this list of people, and that's how you eventually make passive income with e commerce is just by being able Teoh have a loyal customer base. So as you can see, the potential for using this type of funnel is much, much better. And it converts at least five times better than a typical product page such as this. So, um, look over another example here. Now this is a sales funnel, which is selling a Breathalyzer, as you can see again similar things that are going on here with this sales funnel. It's very strong. Graphically, it's compelling on. There's a very clear call to action again. We're utilizing the opt in form and were able to craft very compelling sales copy for why they need this product. So, for instance, getting a deal, I can cost your license your job in thousands of dollars. Why take the risk? So no, your B a. C. Um, we're explaining exactly how this product works, how accurate it is and all these additional features ends. Then again, a very clear call to action. So, um, once they click on this button and enter their email. They're taken to an order form. And I want to show you another really cool thing that you can do with sales funnels and that is offering multiple product deals at once. So if you were to drive traffic to a typical shop of five page such as this, you know, sometimes someone might be like, Okay, maybe I want to buy two. But that's honestly, that's not gonna happen very often because you're not telling the customer that they should do that. Um, when you do, uh, when you set up a funnel like this, however, so here on the order form, you can see that it's already auto selected for them to purchase three Breathalyzers at 60% off ends. They also have the option to buy, you know, four or five as well. So when a lot, when most people come to this page, most people are not going to buy just one Breathalyzer because people don't want to buy the least of something. They don't want to buy the most of something. They want to do what's most popular, And so a lot of times you're going to get people getting two or three instead of just one. So I mean, think about how amazing that is. Um, you know, if you're sending traffic to this product, you know, when you're making thousands of dollars $1000 a day, then you know, all of a sudden, if you implement a strategy like this, all of a sudden you're making 2000 or $3000 a day. So I mean, it's absolutely amazing what you can dio, and this is so powerful to just really increase that average order value from the customer . So, uhm, I'm going to show you another example of something that's really cool that you can do with funnels and that is using what's called an up sell. So one of the principals in in sales generally is that getting that first yes from the customer is the hardest yes to get. Once you get the customer agreeing in buying from you, then you know it's that much easier to make another sale. So we want to take advantage of that as much as possible. So here we have a landing page for a a really cool looking necklace and let's say Okay, so the customers interested in this product. So they fill out their information and they submit, and they buy this product well, are we gonna take them just to a regular confirmation page? Or like thank you. Bye. Thanks for your order. No, we're actually going to take them to an up sell page we're give them. We're giving them a one time special offer where they had now have the opportunity to purchase these earrings which matched the necklace that they just bought. And the really cool thing is that you don't have to have them enter their information and their billing information all over again. All the customer has to do is just click this button and it's added to the order. So it's so easy. And there so little resistance for them to make that second purchase. And then even after that, we're going to sell them something else. So we're going to give them another special offer for something else that similar, Aziz. Well, and again, all they have to do is just say yes. I want thes or no, no, thanks. I don't I don't want this right. And they're taken to the to the order confirmation page. So basically, um You know, uh, that's all I wanted to say really about Sales funnels For now, we're gonna be diving way deeper into building sales, funnels into optimizing them, customizing them, designing them and basically imposing the customer to get them to make a purchase decision . But I just want to get you guys really excited. I mean, surely the kinds of things that are possible with sales funnels because it's so exciting. What you can do and how much money you can make with this is a really powerful tool. So in the next video, I'm going to be showing you exactly how you can go ahead in download thes funnels that I've just shown you absolutely free. Now these funnels I'm selling for $200 each on funnel rolex dot com. Now you could go over there and buy them, but you don't have to, because I'm giving them to absolutely free as a thank you for joining me in this course. So go ahead and follow me over to the next video, and I'll show you exactly how you can download these funnels 4. Lesson 02 - Sign Up and Free Funnel Download: Okay, So some of you may have been wondering in the last video how am I actually creating these sales funnels? And the thing is that with creating these product funnels, it would not have been possible without an amazing software tool called click funnels. Now, click funnels is basically a complete funnel building system that gives you all the tools that you need in order to build highly effective sales funnels. So in this video, I'm going to be showing you exactly how you can sign up for your own click funnels account with a two week free trial. And then once you have your account, I'm gonna be showing you exactly how to download and import your free funnels directly into your account. So to get started, what we're gonna want to do is head over to this link right here. Fast final formula dot com backslash e commerce. And I'm gonna leave a link. Aziz. Well, in the video descriptions, you'll have it there as well. Now, when you, uh, head over to this link, um, you are going to be directed to a page that looks like this, and basically step one all you have to do is you're able to start your 14 day free click funnels trial just by clicking this link. So just go ahead and click the link and it's going to open up in a new tab for you, Um, where you can go ahead and start your 14 day free trial. So just go ahead, click this button and you're gonna be directed to the order page. Now, with click funnels like us and you do it, the 14 day free trial after that runs out Click Funnels is going to be $97 a month. But the cool thing is, you don't have to worry about that quite yet. And I know that $97 a month can kind of sound like a lot of money. But when you're making thousands and thousands of dollars with e commerce, um, you're gonna be so glad that you have this tool and it's just completely worth it. And you're gonna be leaving so much money on the table without it. So, um, yes, so just ah, all you have to do to sign up is enter your name email address. Choose a password. Um, the next page will prompt you for billing information. And then once you do that, I've already created in a free trial account. So that, um I know exactly how the dashboard looks. Um, when you first get started and I'm gonna be showing you exactly how you can navigate through the click funnels dashboard in later videos don't worry about that right now. All you have to do right now is just navigate back to this, uh, this page again. Again. Fast final formula dot com back such e commerce and go to step two where you're able to claim these high converting e commerce funnels. So all you need to do just enter your email address and click the link and you'll be directed to this page right here. Now, the really cool thing is that because you just created your click funnels account, all you have to do is just click these links, and basically, it's going to share the funnel with you. So it's gonna be downloaded directly into your click funnels account. So just go ahead and click all the links right here. So that was the 1st 1 will click on the 2nd 1 and the 3rd 1 Okay, So you see that they are all downloading directly into your account. And then basically, once they're done, you can actually view the funnel. And I'm gonna be showing you exactly how Ah, in future videos. Exactly how Teoh customize thes for your personal products also, how to build them from scratch. You know how to navigate this dashboard, How to do all the stuff in here that is basically going to really optimize your funnels. So I'm really excited to get started doing that. So thank you so much for watching this video and I'll see you in the next one. 5. Lesson 03 - Claim Your Free FunnelHacker TShirt: okay. So wanted to make sure that you guys didn't miss out on one of the awesome bonuses of being a new click funnels member. And that is getting your very own free funnel hacker T shirt. Um, this thing is awesome. I wear it all the time. It's super comfy, and you can get your very own free T shirt. Just buy a navigating to your quick funnels dashboard, and, um, there should be something on your dashboard that says something like, Get a free phone hacker T shirt. Should just click on that button right there and you'll be directed to this landing page. Now one of the cool things that they're doing is not only are they giving away a free T shirt, but they're also giving away, um, the Funnel Builder Secrets Light course, which is a $997 value. And they're giving over 100 plus free templates away as well. She could have those directly in your account, so all you're gonna want to do is just go through the video here. I think it's a little it's like 20 minutes, or maybe a little bit longer. And, um, it so it's gives a lot of good information about getting you oriented with click funnels, so it's definitely worth the watch. And then once you've done that, you'll have the opportunity to click on this button here. So, um, just click on that button and you'll be directed to this page where you can get your shirt . You can add funnel builder secrets lights, and you can access your funnels. So, um, just to get your T shirt, all you do is just enter your address ends. They'll send you your T shirt right there. So, yeah, definitely don't miss out on this opportunity. I don't know if they're going to be doing this forever, so definitely want to take advantage of it. Well, you can. So that's all for this video and I'll see you guys in the next one 6. Lesson 04 - Course 4 Week Structure: this course is designed to go from week 1 to 4. In each of the four weeks they're going to be teaching you a different core, uh, components in court information in order to make your e commerce business successful. Now, throughout the entire process, the four weeks structure will take you through how it's become a profitable e commerce business owner. In these four short weeks, you're going to go from beginner toe export in click funnels, Facebook advertising and Shopify Drop shipping. Now, in week one, we're gonna be going over setting up your shop. If I store with the two week free trial, which I'll be giving you the link for and optimizing your Shopify account, we're gonna be going over setting up Allie Express, which is a website which we'll talk about later. Anzio Barrel oh, app as well, which again will discuss later on on week one. You're also going to learn learning how to find winning products and my secret product research strategies. You're also gonna be learning about alternatives to drop shipping products from Ali Express , such as print on demands. I'm gonna be going over some recommendations for how to do that as well. Then in Week two, you're gonna be learning all about click funnels. So you're gonna be learning how to build your own funnels and customize funnels. You're gonna be learning all about building opt ins, order forms, one time offer pages up cells and the confirmation pages I'm also going to be giving you throughout this week. Expert strategies. In order to optimize your funnels four conversions you get AZM Any people buying as possible In Week three, we're going to go over integrating Shopify with click funnels using a software called Xabier. Um, this is going to be all about automating and processing your orders, and I'm going also going to be guiding you step by step, how to use a peer to build your very own automation. I'm also going to be going over a little bit about email marketing integrations with click funnels as well. Then in Week four, were family going to be going over Facebook and instagram advertising and how to drive traffic to these funnels that you're building. I'm going to be talking all about knowing your numbers in your profit margin and being able to calculate your ad spend ands basically maximize your profits, you're gonna be learning how to set up paper engagement as well as website conversion campaigns. And I'm also going to be talking about scaling your ads to maximize your revenue. So I just want you guys to get really excited because you're about to learn extremely valuable skills. And like I said before, all you have to do is just follow along step by step, completing all the action items in the lessons which I'm going to be giving you and all I want you to do is just enjoy learning this information and just stick with it for four short weeks and you'll have an invaluable skill set that's going to make you a lot of money . And you just get excited, guys, because you know this information is potentially life changing. If you apply it and actually do what I'm recommending in this course you're going, Teoh definitely find a lot of success with e commerce. So again, thank you so much for watching and I will see you in Week one 7. Lesson 05 - Shopify Overview: So in this video, I'm going to go over exactly what is Shopify and why it's such an amazing platform as well is how we're going to be using Shopify as a tool in this course. Now Shopify is an online platform which allows you to create an online e commerce store. And right now, Shopify is absolutely the best way to create an e commerce store online. And some of the reasons for that are a lot of times when people are creating an e commerce website, they can spend thousands and thousands of dollars on the design and getting it to be secure and, you know, spending money on the hosting and all of these different things. And with Shopify, it's extremely affordable. It only costs $29 a month, so you can spend on Lee $30 a month instead of thousands, which is pretty incredible. Um, Shopify is extremely accessible and easy to use. You can design, customize in brand your entire store without hardly any technical obstacles, and they also offer many beautiful out of the box website designs. You can get started right away now, like I mentioned before, Shopify also take cares takes care of old back end issues as well. So they take care of the hosting which basically means all the information that's stored on your website is typically hosted on a server somewhere. And Shopify actually includes that in the $29 a month, so you don't have to worry about it. They also offer secure check out and SSL so your customers can feel completely secure shopping on your site. And again, you don't have to worry about that or figure it out. Shopify just does that automatically, which is super awesome. And the other thing that they do is they also offer a way to buy a domain on their side as well. So you can actually do all your domain hosting on the platform as well. I'm gonna be recommending that in this course in showing you exactly how to do that too. Now, Shopify is also amazing because it really does allow you to scale. Um, it offers a way to automate orders and process order refunds and returns extremely easily and just manage customer information. Um, the other really cool thing is that it integrates with hundreds of APS and I'm gonna be showing you guys how to use and navigate the Shopify App store later on in future videos. But basically what this does is it makes order for filming a breeze. So one of the apse that I mentioned before is Theo Bear Low App, which allows you to integrate drop shipping products right into your shop if I store. So that is one of the apse that that Shopify offers, which makes again fulfillment really easy. But they also offer a ton of print on demand APS as well. So say, for instance, you wanted to design a T shirt or something like that and sell it on your shop. If I store, there's actually a bunch of different APS that Shopify offers where you can actually design . Upload your design and create the the products and create the T shirt and then posted onto your store in drive traffic and get sales. And you know people will buy, uh, your designs as well. So print on demand is a really cool thing that you can do with Shopify. And like I said, there's tons of APS that integrate right into this platform. Another really cool thing that Shopify does is they integrate with social media. So, for instance, that they integrate with Facebook and Pinterest is well, so in many other platforms. So, like one thing that you can do, for instance, is, um, create buyable pins and put it on your Pinterest account, and people can find you organically and shop directly, um, from your Pinterest account over time. So there's a lot of really cool things that you can do with this platform now. How are we going to be using Shopify in this course? Well, as I mentioned before, we're going to be using it in conjunction with the Click Funnels platform. Now we're not going to be using the shop of high store itself as the primary sales tool. That's going to be the funnels that I was talking about earlier, which are going to be the main sales tool, and they're going to basically convert the potential customer into a buying customer. But what the Shopify store is going to allow you to dio it's going to allow you to establish a brands in a presence online so that people can find you and returning customers can come back and make purchases over time. Shopify is also going to be used to manage, process and automate order fulfillment. And I'm gonna be showing you exactly how to integrate. Click funnels funnels with your Shopify account. So Shopify really is essential for e commerce. And there's many benefits of having a Shopify store. And in the next video, I'm going to be showing you exactly how you can get started with Shopify for free with a two week free trials will be providing you the link in the next video for that. So, um, just follow me over to that next video end. We can get started right away. 8. Lesson 06 - Shopify Free 14 Day Trial: here is exactly how to claim your very own 14 day free trial of Shopify. So where you're gonna want to do is head over to this link right here, fast funnel formula dot com, backslash e commerce. And you're going to be directed to this landing page that you saw before when you were downloading. You're free funnels now step three right here is start your 14 days Shopify trial now. So are you gonna want to do is claim your free trial by clicking on this link right here, and you will be redirected to a landing page where your prompted to enter your email. So just enter your best email and click Start your free trial. Choose a password, obviously right down a password that you're going to remember and enter a store ning that you would like to use. Now, I don't want you to worry too much about the store name that you're going to use because it's not going to necessarily be the name of your actual store that customers will see. Nor is it necessarily going to be the domain name that you choose. It's simply a identify air that Shopify uses Teoh identify you as a sub domain of Shopify. So I want All you're gonna want to do is just pick a name that makes sense to you. Don't worry about it too much, and then just click create your store. Um, and you're going to be redirected to add a little bit more information about yourself so you can choose whatever makes sense for you. Um, whether you're selling products already or you're just starting out, um, and then you'll be prompted as well to enter your information. So just fill out your info right here, and you'll then be, um, prompted to visit your new store, which is great. So, um, once you are at your store, you'll see a dashboard that looks something like this and all are gonna want to do from this point on is just, um you can verify your email, which will basically complete the account registration process. So now you have your shop. If I store all ready to go and you're ready to move on to the next video 9. Lesson 07 - Your Domain Name: Okay, So now that you have your shop, if I store all set up, we can get into one of the really fun things which is branding and creating your store. And in this video, I'm gonna be showing you how to choose a name for your store as well as how to buy the domain name through Shopify. Now, one of the things that I want you guys to keep in mind going through this process is that having a the perfect name and brand for your store is important. But it's not absolutely essential right now, So I don't want you guys to worry about it too much. Um, you know, it's much more important when we're doing when we're learning e commerce to know how to drive traffic and know how to build funnels. And those skills are going to be much more important than having the absolute perfect brands name for your store. That being said, you know, later on down the line, once you start getting sales, it can be important to build up a brands and have people know where to find you. That's an important aspect. But for right now, the main focus is really just going to be getting started setting up your store in getting those first sales. So that's what I want you to focus on right now and just like that. You know, if you do decide that you want to change your name later on down the line, then it's super easy. Shopify makes it very simple. Where all you can do is just at the click of the button at the click of a button. You can just change your your your store name and just buy another domain so it's don't worry about it. Don't stress out about it too much right now. And, um, another consideration that I want to talk about is whether the domain in brands name of your store should be on the on the lines of more generic or more specific. Now, if you already know the types of products that you want to sell and you have a very specific idea for the niche that your store is going to be in and you've done your research and you know that it's a hot nation, it's gonna make you a lot of money. Then I would say, you know, you can maybe air on the side of being more specific in what your domain name alludes to. However, I would typically air on the side of being more generic because if you think about it, that's going to make it a little bit easier for you to sell different types of things. So whether you want Teoh sell yoga pants one day, maybe you want to sell print on demand products the next day. A more generic brands name is going to allow you the flexibility to make it just a little bit more easier for you to do that. But again, it's not super essential because you can always change these things. So let's help into your Shopify dashboard. And I don't know if you guys have taken a little bit of time to explore this already, but basically just to get you quickly oriented. This dashboard is where your sales and product information are going to show up. On the left hand side. You have the navigation dashboard, um, which I'm going to be walking through when we're going to be building out in customizing your store in the next couple videos. But for right now, um, I want to click on this, uh, online store button right here, and it's going to pull up another drop down menu and right down here near the bottom, it says domain so quick on that right there and you'll see that you have the Shopify um, the shop, your typical Shopify domain, um, already connected, and that's already set up. But what you want to do is you want to create a more, uh ah branded name that isn't connected with the Shopify. So you can create your your own domain so you can click this button right here at the top. It says buying your domain and the really cool thing like I said before is that Shopify manages all this, so it's very convenient. You can do this completely through Shopify, and the other really cool thing is that they offer this tool so you can see which names are available, which are unavailable. So you can just, you know, test this out. Let's say I want to do, like, awesome dot com. Um, you can see that awesome dot com is actually unavailable for purchase. Um, but if I do, you know something more specific leg awesome yoga dot com. Um, also unavailable. So you just kind of want to test and see the different kinds of domains that are available and then shoes something that works for you. So let's do, like, awesome possum dot com, and you'll see that that is actually unavailable. I could do awesome possum dot store. Um, but let's say how about I do awesome possum deals dot com. You'll see that actually is available. So if I wanted a really memorable but also generic brands name for my store, this might be a good one to choose. And as you can see, it has the dot com domain extension, which I prefer because it's what most people think about. It's the most popular domain extension, Um, and it's only $14 a year, so it's pretty inexpensive. And you can just, you know, own this domain just by clicking on this through Shopify right now. So yeah, again experiment. You can just test different things. Um, you can even create nonsense words. You can create really specific words. It doesn't really matter. Just choose something that works for you. And I'm gonna go ahead and buy this domain right now. and basically it's just gonna prompt you for your billing information. So just fill this out. And that's basically it for this video. Now, also, I'm going to be leaving in the description of each video some action item checklists for each video so that you'll know exactly what you need to complete before moving on to the next video. And it's really important to do this because, like I said, um, this entire courses completely actionable. So all you have to do really is just follow the steps and then make sure that you complete those tasks before moving on to the next piece of information. And if you do that, this is gonna be so easy for you. So check out, um, the video descriptions for your action items and this one for this week. All you have to do is just by the domain name before moving on to the next video. So I will see you in the next one 10. Lesson 08 - Email Forwarding: Okay, so hopefully now you have your domain all set up and your store is ready to go. And what we're gonna be doing in this video is setting up an email account for your new domain and email forwarding in Shopify. Now, this is extremely important because you need to have a point of contacts where customers can reach out to you for support and stuff like that. So, in order to set this up, um, just navigate to your Shopify dashboard and again click on the domains tab here that we're just done before and you'll see your new domain all set up and ready to go. So just click on your domain and you'll see that they actually already have set up to emails email forwarding emails for you already info at your domain in sales at your domain . And what you'll notice is that these both of these emails actually forward to the email that you used to sign up for your Shopify account. But if you used a personal email to sign up for your Shopify account, then what you're gonna want to do is create a business email specifically dedicated to customer support. So the way that I recommend doing this is to create your own Gmail account specifically for your e commerce store. So, um, all you need to do is just go ahead and create a Google account. Sign up with your information and what I would do is make your domain three user name at gmail dot com. So for me, my domain is awesome. Possum deals dot com So what I'm gonna do is say awesome possum deals at gmail dot com, and that's gonna be my handle. And then just figure out sent a pure your Google account here, um, and then come back to hear once you have that all set up and what you're gonna want to do is click on add forwarding email address. Now you can use info. You can use sales. I personally like to use support, So just rate support at awesome Possum deals dot com is going to forward to awesome possum deals at gmail dot com. Okay, and then once you do that, just click save, and it's right there, and you can even delete these as well. If you don't want emails coming to your personal email. So basically, now you have your email forwarding set up, and what we're gonna be doing is using this email in the next steps were gonna be setting up some settings in your Shopify account that basically are very important for you to be going into business as an e commerce store. So the only action item for this video is just set up a Google account for specifically for your e commerce business and then add a forwarding email address. You're getting all of your customer emails right to this one place, and I will see you in the next video. 11. Lesson 09 - Shopify Settings and Legal: Okay, So now that you have your email forwarding all set up through Shopify, what we're going to be doing in this video is setting up the general settings which will allow you to, um, operate your shop if I store. So what you're gonna want to do is head on over into this settings tab here at the bottom of the navigation menu, and it will take you to a page like this. And what will be doing first is the general settings. So here in the settings tab, you're going to notice that there's store details, store address, etcetera, and you want to make sure that you have a store name. Um, so just write down whatever you chose for your domain name. Pretty much the account email is going to be the personal email that you used to sign up for Shopify in the customer email. This is very important. This is going to be what customers will see. So you want to make sure that it is the email that we set up before. So the support email at your domain dot com, because again customers are going to be directed to this email right here now for the store address. You want to make sure that you have, um, the name of your business phone number, street, all of these things. Make sure that these these settings are accurate because this address is going to appear on your invoice. Um, next, we have the time zone, which these air the defaults based on wherever you signed up and the store currency either will be in U. S. Dollars. Or if you're in a different country, you can choose any of these other currencies as well. And when you're done with that, just click safe and back over to the settings tab. And what will be doing now is customizing the settings for your stores legal pages. So just go ahead and click on this button right here, and you'll notice that there's several different pages that you need to create in order to , um, basically have these pages for your customers for their information. So the 1st 1 is refund policy. Now, um, a lot of these, uh, you can simply create from templates. So if you click this button, then you can. It pre generates a response based on us a standard template for refund policy. Um, obviously, you want to make sure that these corresponds with your personal information, what you're doing on your store. And obviously these aren't legal advice. But for the most part, um, these are very good templates that you can use. So what you're gonna want to do is just go through these and, um, make sure that you know the emails, correct. So you'll see here it auto populated with the correct customer support email, which is great. And it gives you the, um you know your address as well. So you want to make sure that the address is accurate. Um, next we're gonna move on to the privacy policy. So again, we're gonna create this from template and just go through this and make sure that everything is accurate to your store. Um, next terms of service. So again, create from templates again, make sure that these, um, policies air relevant to you and that pretty much takes care of that. Now, the next thing that we're gonna want to do after we hit save is we're gonna want to create pages for each of these items. So the way that we're going to do that is, we're going to control a and copy all of this information at the refund policy here ends. Then we're going to open up, um, a new tab here where you can navigate two pages. So under it's under online store in pages. And what you're gonna want to do is create a page and label it Ah, refund policy. And then just copy and paste into you're the paragraph right here and then click Save. And we're gonna be doing this for all of the pages. So refund policy page was created. Now we're gonna create a page for the next one, which is privacy policies. So again, copy all of this navigates the pages at another page called privacy policy and save next terms of service. So just want to create another page for this and paste, and that's about it for the pages. Now, the last thing that we're gonna want to do is also creating about page as well as a frequently asked questions page. So I've prepared some templates in order for you to use at at your store is well and these are going to be in the resource is section under this video. So, um, all you need to do is just download the pdf called page templates, and I have to write here. There's the about us page. Um, So what we're gonna want to do is just copy this text right here and then come back over two pages and add a page for the about us about us. Okay, Ends again. You obviously, you want to make sure that this is customized to your specific store, and obviously you can further customize thes um, this is just a starting point. It's just a template. Obviously, the more detailed information that you can give about your store and, you know, the the, um, uh, the specific information that you can provide your customers obviously, the better, you know, quality store you're going to have. And it's just gonna create more trust with your customers when they do visit your store. So just update the email to reflect your email, and it's safe. And again this even if you just start off with this and you update it later, um, you can always continuously add to this. So don't worry too much about making it absolutely perfect right now in the last one that we have here is the frequently asked questions. So this is another templates that have prepared for you. So you can just copy it from the pdf and this. Then just create an additional page, okay? And then you can just hit save ends. There is your pages. So when we're building out the website, um, in the next couple videos, we're going to be adding links to these were going to be adding links to these pages so that customers, when they visit your store, they know what the terms and conditions are of shopping with you. So that's all for now. Um, basically, the action items for this video are to set up your settings in both the general tab and the legal tab and create pages for each of the pages that we made in this video. So that's it for now. And I'll see you in the next one 12. Lesson 10 - Customize Your Theme: Okay, so now we can get into further customizing your shop. If I store and in this video we're gonna be talking about customizing and optimizing the theme for your store. So the way that you do that is you just navigate to your Shopify dashboard and under online store on the navigation panel here there is going to be a section called Themes. So just click on that and it will take you to this page right here. Now there's a couple different ways that you can go about custom. Your customizing your theme. The first way is you can go right here. Ends. You'll see that there's ah Shopify theme store. So if we just visit that there are hundreds of different themes that you can choose for your store, which are basically just pre designed, um, templates for you to add your customized information to so you can typically customize all the images, all the text. Some of the themes have different modules that can do different things. Um, and you can just kind of search this store just to see, um, themes that you might want for your own shop. So, for instance, if we click on this theme right here. This looks pretty cool. We can actually test this out. So if you want to do that, we can save you demo, and it will show you, um, riel time what this theme looks like and how you can customize it. You can see they have these specific modules, the header backgrounds. They have, um, you know, products right here where you can call it a specific products. Ah, product list. So you can kind of get a sense of an idea of like what you can do with your own store if you install this theme. Um, now, uh, what I would recommend doing is if you go back to this theme dashboard here, there's also free themes that are available is well because a lot of the themes on this store actually cost, uh, cost money. So I don't think that's necessary at this point, because again, we're not gonna be using Shopify as the main sales tool. Teoh get potential customers to buy products. We're gonna be using the sales funnels as the primary sales tool. So it's nice to be able to customize your website, but you don't have to spend a ton of money on a crazy theme. Ah, lot of the free themes are actually really cool, and they have a ton of functionality, and there's a lot that you can do with them. So that's what I would recommend. I would say Explore the free themes and they give you, like, I guess, 10 themes that you can install right away. Um, absolutely free. So the one that's installed currently is this one called Debut. And I actually really like this theme. It has a lot of functionality, so we're just gonna be using this for the purposes of this video. Now, as you can see, it already comes pre installed on your store. And the way to customize it is you simply customize Ah, by clicking this button right here and it takes you to an interactive, um, interface here where you can change pretty much everything that you see on this site. So, um, obviously you can change all this text here. You can change the background images. You can change the menus. Um, there's a lot of cool stuff that you can dio now just to give you a brief orientation on the way that most themes work. A lot of them will have a header section, a footer section and a bunch of different modules in the middle. So if we navigate to the header section, there's a lot of different ways that we can customize this. So here's the logo. They actually just pre make a logo for you, which is just the name of your store. Um, you can center it. You can have it oriented to the left. Um, you can obviously design your own logo or create your own logo and upload that here. Um, you can also customize this menu here, which is, ah, setting in the shop if I, uh, navigation menu and you can do all these different types of things now, if we go over to the footer, you'll notice that they have a bunch of different modules. Here is well so you can create a different menu If you wanted to, you can add another menu, or you can add a text item. Um, there's a place for people to enter their email addresses, And if we navigate back to this main section here, you'll notice that each one of these things corresponds to a different module. So here is our image with text overlay. Um, they have a featured collection. So once you begin toe ad products to your store, you can customize, um, you can organize them based on a collection, and they will auto populate here, So it's very easy to work with. Um, you can also add a different section. So say, for instance, you wanted to add a gallery that this is what this looks like. You can add images of of products right here, and all you need to do is just hit ad. And then when you go back here, you'll see the gallery is added to your store, so it's pretty cool. There's a lot that you can do with this, and it's it's super easy to customize now. One thing that I wanted to mention is let's say we want Teoh. Just start to get this website to look nice. You already have the logo. You have a menu going. You have the search, um, in the shopping cart, so it already looks pretty cool. But let's say we want to just customize is a little bit further and add an image in the background here um, one way you can do that is using a free image, uh, search engine called Picks Obey. And this is what I use for free images on the web. Picks obeyed dot com. And it's really cool because they offer a ton of really high quality images and they're all completely free. So, you know, say you wanted Teoh ad like this image right here. All you would need to do is just download it and you're good to go. And then you can come back here to your, uh, your dashboard and click on image with text overlay, and you can actually select an image. So all you would do is just select the image. And there you have it. It's it looks pretty cool. It looks super professional and clean and nice. And now you have this customized aspect of your sites, and then you can add some text if you want as well. So, you know, shop here for great deals on clothes or whatever. Um, whatever works with your nation, your brand. So, uh, just click save when you're done customizing. That's very important. If you exit without saving than these changes won't be saved um, and that's just a basic orientation to how you can get started customizing your store again . I wouldn't recommend spending a ton of time, um, making everything look, you know, absolutely perfect and investing a ton of energy into that, because again, we're not gonna be using it as the primary sales tool. But I would recommend just going through and just, um, experimenting in taking maybe 10 minutes to see what you can do in terms of customization for your store. So just just have fun with that. And, um, the only action items for this video are just to experiment a little bit and get used to customizing your store, and I will see you in the next video. 13. Lesson 11 - Custom Menu: So one thing that I did want to mention really quickly as it relates to customizing your store is creating a customer care navigation menu. Um, so we can do this really easily. Um, it just gives customers a chance to sort of see information and contact information. Um, about your shop, which is very helpful. So the way that we're going to do this is by using the pages that we created in the previous videos and, um, basically, just creating a new menu. So here we are. You wanted Go on the left navigation panel and click on this navigation tab right here and you'll see that there are two menus already in your store. There's the foot of Mount menu and there's a main menu. Now where we want to customize this is on the footer section. You can also create a main menu as well. But for the purposes of this video, it'll be this foot or menu right here. So all you need to do is just click on the foot or menu, and, um, we're actually gonna just add a menu item and we're gonna search pages, and we're gonna be adding all of these pages as menu items. So the first thing about us, we're gonna click add um, frequently asked questions. Add navigating again two pages. Privacy policy, adding that refund policy and terms of service. So basically it's creating a menu item for its populating it with a link to each one of these pages that we created previously. So it's super simple. Um, we can also drag these around as well. So if we wanted search to be at the bottom, for instance, and about us to be at the top, we can do that. So now we have our foot or menu, and we're ready to go. All you need to do is save that. And then the second step to this is coming back to this, um, this theme page here, and we're gonna customize our theme again. So just click. Click on that button and you're going to be redirected back to this main interface here. So we want to go into the footer menu and under quick links. It says Under this particular theme, it's called quick Links. This is the where the foot or menu is populating, so you'll see that this is actually a navigation item right here, and we're gonna change it to the menu that we just created. So let's call it customer care. And as you can see, it's populating with the foot or menu that we just updated. So when we click on any one of these tabs, it will take us to a page where we have that information that we just I wrote previously. So this is a really great way of building trust with your customers that come to your site and just giving them the information that they need about shopping on your store. So that's it for this video. Um, just go through those quick, easy to step process, and you will have that navigation menu ready to go, so I will see you in the next video. 14. Lesson 12 - AliExpress Introduction: So now that we have our Shopify store up and running and ready to start selling products, we get to decide what products we want to sell. So I want to introduce you to a very cool website called ali express dot com and l express dot com is. Basically it's an online retailer that sells, um, wholesale products to international buyers. So it's really cool, because Alex was basically enables us to take advantage of the drop shipping business model because there we can purchase products at wholesale prices. It allows us a margin to be able to resell those products at higher costs and be able to make a profit. So basically, how the drop shipping model works is will choose a product on Allie Express that we know is going to be popular in going to sell. Then we drive traffic to the products. We basically are able to increase the price of the product, and when we shipped the products to the customer, we make we pocket the difference. So it's a very cool model. We don't actually have to create or even stock our own products. We can just basically order everything online when a customer places their order. So it's a very cool, um, business model, and it's very easy to implement as well. And Ali Express also integrates with this app called a barrel, which will be showing you in the next couple videos, which basically integrates completely with Shopify and makes it extremely simple to fulfill orders. So any time a customer makes a purchase, it will be processed through the Shopify Oh, bear low app. And then all we have to do is just ship it directly to the customer and then pocket the difference in the amount of money that the customer paid. So, um, just to get started, uh, I definitely recommends, you know, checking this website out and seeing all the amazing products that they have to offer. And there's so many really cool deals to like. For instance, here you can see they have this, um, this power tools and this is selling for, you know, 30 bucks, and we would easily be able to resell us for maybe 70 to even $100. Um, when we drive traffic to it. So, um, as you can see, there's a ton of difference. 10 different things you can search for clothing, jewelry, um, kitchen items, you know, pet pet pet supplies and stuff like that. There's so many products, um, that are on this website. And in the future videos, I'm gonna be showing you exactly how to go about choosing the right products because that's an extremely important aspect of this model. Is being able to choose the right products, so we'll get into all of that later. For now, all I want you guys to do is just create a Ali Express accounts because you're going to be needing an alley Express accounts to be able to integrate with your shop if I store. So just navigate up to this dashboard here and click join and you'll be prompted to enter your information. So I'll just, um, creating accounts, uh, and basically just fill out your information and I will see you in the next video 15. Lesson 13 - Oberlo App: Okay, so now we have our Alley Express account all set up and ready to go. But there's one more step that we have to do in order to be able to integrates our Alley Express account with our Shopify store to be able to import products to our store. And we can do that through the uber low app. So basically, in order to install the overlap, what you're gonna want to do is navigate to your Shopify dashboard and on the left hand side of the navigation menu, there's this tab called APS. So click on the APP tab and you'll notice that you can actually visit the Shopify App store from here, which will be showing you how to do later on. But for now, the app that we want to install is the overlap. So just click right here. And, um, all you have to do is just say, add app, and, uh, it's it's completely free to install. And basically, you just have Teoh grants overload the permission in order to be able to manage and fulfill your orders, which you definitely want to do because it's going to save you a lot of time So just click install app right here. Okay? And you're going to be, um, directed to the overload dashboard. So, um, here you can manage your products that you're you're basically going to be able to import products directly from Ali Express right onto your store page. And I'm gonna be showing you how to do that in the next video over the next couple videos. Um, but that's about it for now. Um, so just go ahead and install the overlap, and I'll see you in the next video. 16. Lesson 14 - Importing Products: Okay, So one more thing that you're gonna want to do to integrate the your alley express account with your shop if I store is installing the over low at for Google Chrome. So it's just gonna make it a little bit easier to the fill orders because it's gonna import customer data so you don't have to type everything in. So just go over. You can do a Google search for the overlap and simply install it on your chrome browser. Um, that being said, I'm going to show you exactly how you can import products from Ali Express to your shop if I store. So, um, you do that through this dashboard right here, you can manage products, you can search products, and you can see the products that you've imported as well. So what we're gonna want to do is go to search products right here. Um, and as you can see, um, there's a button where you can import products by you, Earl or I D. So that's what we're gonna want to dio. But first we have to find a product, right? So lets navigate over on to allie express dot com. And, um, I've done a quick search for yoga, letting leggings here, Um, and just scrolling down. Um, we can see there's all different types of yoga leggings. Maybe some were want to add to our store. And these, for example, of pretty cool not saying that these would be a good product to sell. I'm gonna be going over all the criteria for how to choose a product that's going to sell later on in future videos. But for the purposes of this video, just to show how to go about importing a product, let's go ahead and choose these ones right here. So what we're gonna want to do is just copy the URL and navigate back to this dashboard Here and import are paste in the URL and click import. And, as you can see, it said the product was being imported. So now all we have to do is go over to import list and you'll see that the leggings are right there ready to go, which is pretty cool. Now there's a bunch of different things that you can do to customize, um, your product listing so that it doesn't look, um, you know, unprofessional. It looks more curated. And so something that I would do, for instance, is say, you know, sort of this really long, crazy title. I would just maybe choose a few key key words to use and we'll say, maybe women's white, um, fitness, yoga leggings. And that gives the customer enough information, Um, to know what the product is all about. Um, no collections. We can add these data tags later on, so we're not gonna worry about that right now in the description Again, we can edit this on Shopify, so we'll do that later. But typically, I just delete all of this information, and I just choose more carefully the sales copy. But again, obviously, it doesn't matter because we're gonna be using the funnel Teoh create the user experience. This is just for the product listing on your store. Um, now, variations. You can see that there's several different variants for this product, and they correspond to the different sizes that are available. So one of the cool things that you can do is you can change the prices as well, so you can change all the prices at once. So if you want to compare at price, um Let's say, for instance, you always want to make sure that the compare at price is at least twice a much so let's say these are like 30 to 99 and then we apply that. And now we have the compare it price for, um for this product. And as you can see, the product itself costs $8.12 to $8.82. So even if we did just sell them for $16 we would still be able to make a profit after shipping and purchasing the products and driving traffic to it. But I'm gonna be going over all of that later on in knowing your numbers later on. When we get into the advertising aspect, this is just simply adding the product to your store. So don't worry about all of that yet. Um, we can click over to the images tab and you can see that it also imports images from the alley express listing so you can see that some of these images are here, and we can choose to add those to our store listing as well. So I'm just gonna choose, you know, all of the relevant images that give more detailed information about the product and basically just adding some images that give more information about the fabric about the size. And that would be all the information that we need. So after we're done with that, we just click important to store. And from here we can actually go. And we can edit this product on Shopify, which is really cool. So here we can improve the product description, we can change the product title. We can add different tags. So say, for instance, I wanted to add the tag yoga. So if customers air searching for this, um, this keyword on our website, this product will pop up, and all we have to do is just click save. And actually, I'm going Teoh. It's already added to the home page collection. So what this means is that it should populate on our home page. Um, but we can view this product and how it looks on our Shopify store just by clicking the view button. And so here you can see this is the product on our website, and, um, obviously it's pretty basic. But again, we're not using this as the main sales tool This is just the main product listing, and it basically allows, um, it allows us to automate automate our orders. So we have the product listed and, um, now, when a customer comes through our sales funnel on the order, it, um, it's all set up in the back end in Shopify so that Shopify knows which products is going to be ordered. So it's a very important step to add the product before we drive traffic to, um, our sales funnels. So that's it for this video. It's fairly straightforward. It's fairly easy to add shop. Add products from Ali Express to your shop. If I store and, um, in the next videos, I'll be teaching you how Teoh go about getting verified on Allie Express so that you can actually start Teoh, um, make sales. So that's all for this video, and I'll see you in the next one 17. Lesson 15 - Getting Verified: one last thing that's very important to know before you get started with using Alley Express is that there's going to be a process where you're going to need to get verified, to be able to make purchases on this platform. Now. Basically, how this works is as soon as you get a couple of orders, one of your orders is going to be cancelled, and you're going to have to go through an appeal process in order to verify your identity with Allie Express. And it's important to know that this is gonna happen no matter what, and it's nothing to worry about. Al expresses basically just trying to prevent fraud. And again, this process happens for everybody using Alley Express. So it's really nothing to worry about. It's just something to be aware of before hands, because before you start getting tons of orders, um, it's good to know that this is going to be a necessary process somewhere down the line. So basically all that's gonna happen is, once you get your order canceled, you're going to have to go through this appeal process, and basically all you have to do is just upload a few documents in order to prove your identity. So you need an image of the front and back of your credit card. You need a recent monthly statement from your credit card with your information visible, and you need a picture of your I D. Um, and basically, all you're gonna want to do is just make sure that you gather these documents before hands because the appeal process typically takes around 3 to 5 days. Now you can expedite this process by contacting Alley Express support, but it's not necessarily guarantee that it's gonna be faster most the time. It takes 2 to 5 business days in order for you to get a proofs that you can continue to fulfill orders and ship your products to your customers. So the purpose of this video is just to give you a heads up that this is going to happen when you start using Alley Express, and it's best to have thes documents prepared before hands so that as soon as you get that order canceled, you can submit your appeal and be good to go as soon as possible. So that's all for this video, and in the next video, I'm gonna be showing you exactly how to go about beginning to choose the correct Ali Express products to sell. So see you in the next video. 18. Lesson 16 - Choosing Products: Okay, So in this video, we're gonna be discussing how to go about choosing products on Ali Express and learning how to choose products correctly in choosing products that are going to sell is really a very essential part of success in e commerce. Because in order to become successful in e commerce, you do need two things working for you. You have to have a good product that people are going to want. And by and then you also have to know how to put that product in front of the right people . Now, knowing how to put it in front of the right people is basically comes down to running targeted advertisements, which will be talking about in future modules. But in this video, we're just gonna be talking about how to go about choosing good products that are of high quality that people are going to buy and are going to be converting for you. So basically, it comes down to a couple things when you're on Allie Express and you're searching for products you want to be keeping a few key things in minds now, one of the things that is definitely important. Teoh sort of shift your mind set on is that you want to be choosing products that you know are going to sell based on a certain set of criteria rather than products that are just personally appealing to you because you might really like a products. But it doesn't necessarily mean that a lot of people are going to like the product. And when you think about it, it doesn't necessarily matter if you like the product that you're going to be selling, Um, because it really just matters. You just basically want to maximize your profits and make sure that you're able Teoh make a profit on your on your ads. So, like I said before, choosing the product is definitely one of the most important factors for determining conversions. So how do we go about choosing a product correctly now? There's a number of important considerations when you're on Allie Express and you're looking for viable products to sell. And one of these is the number of orders that a product already has. So you can actually look at the products on Alex personal. Be showing you how to do this in an example in just a moment, but you can actually see how many how many times the product has been ordered. Now, if the product has been ordered a lot of times like you know, thousands and thousands of times, then it's possible that that product might be difficult to sell because it means that it's highly saturated in the market. A lot of people have seen it before, and it doesn't have the same novelty factor as a product that is completely new for people on the other hands. If the product has too few orders, Um, then basically, what that could indicate is that the product is untested or it may not be popular and may not actually sell or convert well for you. So you kind of want to choose a bounce, and again I'll be showing you what sort of numbers to look for in the next example. The next thing that you want to look for is the product rating kind similar Teoh Any other website. Basically, it has the each product has a product rating out of five stars, and so you want to make sure that it's really above four stars because if you get four or less like 43 or even less. Basically, what that means is that people are having very mixed feelings about the products. Maybe it's not a very quality product, and that's a huge red flag that if someone is going to buy your products, maybe they're not gonna be satisfied with it. So you definitely want to make sure that the products that you're going to be selling are super high quality, and people are satisfied with what they're receiving. The next factor is the price of the product. Basically, you want to be asking yourself, Will you be able to sell this product and make a profit after your ads been? So will you be able to mark up the product enough where people will still be able to buy it and still want to buy it? Because it's that an appealing price point. But you're still gonna make make some money, Um, after you drive traffic to the products. So those are the basically the three very important factors. Choosing products that has a good amount of orders is quality products because it has a very good reviews and is a good price point for you now, the second most important considerations are things like if the seller that is actually selling the product is reliable so you can actually look and see how long the seller has been in business. Ideally, you want the seller to be in business for a couple of years, and you want to have them to have very high positive feedback because that means that they're reliable. You also want to check and see if the product you're selling has enough product information . Does it have a good product description? Do you know enough about the products? Are there good product pictures are there. Even videos of the products, which can be very helpful, is well as a sales tool. So those are some other things that you want to consider when you're choosing the viability of a product. And then the last thing is, you also kind of want to check to see if other sellers are selling the exact same products for less expensive, because some sellers will sell the exact same product. But you know they have marked it up, or it's just a different price point, and a lot of times you can find a product the same products for cheaper on Allie Express. You definitely want to check that as part of your process. So that's it for now, I'm gonna be jumping into an example and showing you exactly what I mean. Okay, so I want to show you guys an example of how to search for products using the specific product criteria on Allie Express. So if we come over here to allie express dot com, um, weaken, do a search for any different types of products. Um, let's just check out this drill that we were looking at the other day over here. So let's see what this drill is and if it would be a viable product. So the first thing that we want to notice is that it has 6588 orders. Now, in terms of orders, this is actually not not terrible because, um anywhere above the thousands ands below 10,000 is kind of a sweet spot for for orders, anything above 10,000 like 2030 40,000 orders is means that the product could be potentially saturated. And it's been around for a lot of time, and a lot of people have been reselling it. And so it's not going. Teoh have a lot of novelty when someone sees it, and it just means that the market is saturated. But anything less than 1000 orders can mean that the product might not be tested and might not be reliable. And maybe people don't necessarily want to buy that product. So this actually would be a pretty good, um, indication that this might be an OK product to sell now. The next thing that we want to look for are the ratings. So as you can see, this has a 4.9 out of five star reading, which really is very good. Um, it means that, as you can see through almost 4000 people voted, and most people really, really like this drill. So I mean, that's looking really good so far. And this could be potentially a good higher ticket products that we can sell because it looks like we can get it for around $30 probably a little bit extra with shipping. Um, and we can resell it for for higher price. We could probably resell it for anywhere from 70 $80. So the other thing that I wanted to mention is these shipping method is also very important . Um, and you'll notice that when you are checking out the shipping method here, it's the cellar shipping made up. Excuse me is the seller shipping method is 9 to 15 days, and it's actually free, so that is actually a really good thing. There's another thing called E packet shipping, which I'll be showing you later on, which typically means that the products will get there within at least two weeks so we can look for products that are two weeks or less. And that's typically very good shipping time. And it's what customers you know have come to expect in terms of shipping. It's not an outrageous amount of time to be waiting for a product as long as you set the proper expectation. So all in all, this product is looking pretty good as potential product to sell. And if we scroll further down, um, will notice that it does actually have a lot of images that we can potentially use in our sales funnel. Um, it has a lot of products information that we can use to right our sales copy, which is great, and even up here I believe there's there's a video as well, so yeah, we can actually click on this. And, um Ah, well, my the link might not be working, but we can probably find a video for this product, even if it's on another product page. So overall, this might actually be a really good products that we might want to try to sell. Um, OK, so that being said, let's do another search on Allie Express and let's just say we're searching for I know, maybe want to sell a watch. So do a search for watches and you can also, um, update the sorting features as well. So this is sorting automatically by best match according to our search terms. But we can also search for, um, uh, highest orders. So now it will rank these, um, listings in terms of the amount of orders that they have. So, as you can see, the 1st 1 has 32,000 orders. Um, now, it's not to say that this might not be a product that you could sell. Um, I mean, you probably definitely could sell this products, but it does look like it is a little bit saturated in terms of, um, the market. Um, let's see some other things that we can look for. Um, this is a really cool option because, as you can see, it's very novel. Um, let's just click on this real quick and check it out. And as you can see, it's on Lee 3 55 apiece. So I mean, imagine and actually has a video as well, which is really cool. A lot of images. But I mean, you could easily resell this for at least, you know, 2030 maybe even 40 or $50. And, um, you know, make a really good profit margin on this. In terms of orders, it has 16,000. So again, that's a little bit on the higher side. But it does mean that it is very popular, and it has a very good ratings on, um on customer feedback. Another thing we want to look for is the actual reseller of this product. So as we can see, it's called boutique watches store, and they've been open for three years, and they are ranked as a top brands with 96% positive feedback. So overall, what this indicates is that this would be a reliable seller to buy buy from and likely there wouldn't be too many issues in terms of fulfillment and delivery. So that's definitely a really good thing with this product. So that's basically that's basically all I wanted to show you. For now, it really is that simple. You just have to basically keep in mind a couple of these criteria when you're looking for products and um, yeah, basically, just make sure that it's going to be a quality product that people are going toe want, and I'm gonna be showing you in the next couple of videos some other techniques in order to know which products are trending and basically methods in order to do product to research that are going to help you find winning products. So that's it for this video, and I'll see you in the next one 19. Lesson 17 - Two Product Websites: Okay, so in this Vale, want to talk about two additional resource is that you can use as tools to do product research on and then finds products on Allie Express. So one of the websites that I want to tell you about is called fancy dot com, and I'll leave a link in the description for this website as well. Now, if you go over to fancy dot com, basically, it's a curated list of products that are trending currently. So it's a really cool way to do product research because, um, it's sort of like a social site so people can vote for different items so you can see, for instance, like this pillow here has 18 votes. Um, you know, this hedgehog pencil holder has 349 votes. Like people really like this. You can also see the prices, and you can search for popular products. New products Editor's picks in products that are on sale. So there's a lot of really cool products on here that pop on here in their trending, and if you can catch them and see OK, man, that product looks really cool and I want to try to sell it. Um, then you can really hit on some trends with this website. So just to give you an example of how this works, um, you can, you know, check out the difference product listings here and then like, let's say, for instance, you know you are like men. That's a really cool rainbow umbrella. It has 103 votes. So let's see, um, if this product has more information, if it's good to sell, So um, let's say we like this product and it has a lot of votes. So what we would do is we would go over to allie express dot com and see if we can find the exact same product. So let's search for rainbow umbrella and see what we come up with, and we can see that, um, it looks like it's right here. There's a couple of different options. This one looks like the exact same umbrella, and as you can see here, it's selling for $25 on fancy dot com and on Ali Express. It's selling for 16 96 so we can click on this link right here. And, um, we can see that there's free shipping to United States of Via E packet. Um, which is great. E packet is a really good delivery method. It has, Ah, a couple 100 orders. Um, so I mean, it's a little bit on the low end, but it looks like it has really good product reviews. 87 votes at 4.8 average. So if we were trying to sell an umbrella, then this might be a really good option for us to sell. So that's basically how fancy dot com works. Uh, yeah, again, just it's really fun to kind of take a look at this website, see what's trending, see what products give you inspiration, and it just gives you a lot of ideas for types of products that you can sell. Now. The other website that I want to show you, which is an amazing resource, is called thieve dot Co. So again I'll leave the link to this in the description, and again, it's actually curating products from Ali Express directly. So, um, it actually takes products that are selling on Allie Express, and people can, um, basically contribute to the site, and it curates which products are trending in popular at the moment, so it's a super helpful tool to do product research. You can also search based on category, so that's another helpful feature that it has. And then when you click on a product again, you can see that people vote on these so you can see which products are really trending. Um, and which products maybe you don't want to go into because they don't have enough votes. Um, but let's just say we like the look of these headphones has 140 votes, so people are liking it, and it costs $17. And basically, when you click on it, it can redirect you to buy on Allie Express. So that's a super cool feature, because with fancy, you kind of have to search for the products. And sometimes they they aren't actually being sold on Allie Express. But with, um, with thief dot CO, it curates products directly from Ali Express. So you can see when you get to this alley Express page, um, you know, it has 33 orders, 4.7 rating. Um, you can get different colors, so it comes in black, white and brown, which is kind of cool and yeah, you can just do your research from here. But basically, thieve dot co gives you, um, inspiration and ideas for what products are trending right now. And again, if you're looking for a particular niche, it's really helpful because it curates based on Nietzsche's well, and you can also do trending you can do latest. You can also search based on price. So um yeah, it's a very cool tool. It's a great resource to use. And again, I'll leave these websites in the description of this video. So that's it for now. Um, uh, basically, I would recommend just taking a look at both of these websites and just familiarizing yourself with them. And in the next videos, I'm gonna be showing you some additional products research tips So we'll see you in the next video. 20. Lesson 18 - Google Trends for Product Research: Okay, so let's say that we've been doing some research on Ali Express or thieve dot Co or fancy dot com, and we have been generating some ideas for products that we might want to sell. Now, once hip that I'm going to give you is to do a little bit of extra research once you think you've found of products that you want to sell and see if the product is trending and this is going to help you a lot to basically determine if the product that you're trying to sell is viable. If it's popular right now, if people are going to be very willing to buy it, so one that way that we can do that is to use Google trends. So the website that I'm on right now is trends dot google dot com, and when you navigate over to the dashboard here, there's a tab called Explore. You can see that when we come to this explore page, there is a lot of different options for searching for trends. So basically, um, when you search for a term, you can use this keyword search here, or you can also search by category. So say for instance, you were interested inthe e um health niche. You know, you could use this category as a way to find trending search terms. And, um so let's just say, for instance, um, we were going Teoh. We were interested in finding out about fidget spinners. Okay, so just type that in is a search term and you can see that it's actually been declining over time. And we can also dio, um we can change the time frame as well so we can do the past five years and see what this graph looks like. As you can see, this product was extremely trending for a short period of time, and now it's pretty much gone back to not trending. So if for instance, you know, we were looking to sell fidget spinners and we did this product research, this would give us really good feedback that OK, maybe this product isn't trending any longer, and maybe it's not a really good time to try to sell this product. Another really cool thing that you can do is compare products if you want to, uh, compare and contrast different trends over time. But I'm gonna remove this search term and try another one. So I'm gonna try this term. Ath Leisure and ATH Leisure is basically refers to a category of clothing that's both athletic and leisure. And it's really cool because you can see that over the past five years, this search term has pretty much just kept going up and up and up. You can see that the highs are much higher than the lows were in the past few years, and the lows are even much higher than the lows were previously. So overall, this product is looks like it's on a pretty steady upward trend, so that gives us really great feedback. If we're looking to sell products in this category, we know that if we sell, for instance, yoga pants or leggings or or trending products like that, we're going to have a very good um, we're giving ourselves a very good chance of success in terms of people responding positively to our product in us, getting a lot of conversions in our sales funnel. So, uh, yet you can also, um, you know, like I said, use the compare factor. If, for instance, we wanted to, um ah, you know, do like other search terms we can see, like which ones are going to be better than others. And it also gives you the interest by region as well. So you can see that if, for instance, you're trying to sell athletes, athletes, your products in U. S. Or Canada, that would be a really good place to target your market when you're running ads. So it just gives you a ton of good information. Actually, um, you know, Singapore is number one. Hong Kong is number two, followed by the United States and Canada and then Australia. So just a ton of really great information and you can see related queries here at the bottom as well. So you can see that athletes are for men is actually a breakout topic. So let's just go ahead and click on that and see what we have there. So, yeah, you can see over the past five years and over time, um, again, its just been completely on the increase and steadily been rising in terms of interest. So, yeah, I definitely recommend using these tools that are free and available to do that extra step of research and really figure out um you know, the viability of the products that you're looking to sell. So that's it for this video, and I'll see you in the next one. 21. Lesson 19 - Pinterest for Product Research: so another great tool that we can use to determine whether the products that were finding are going to be viable and trending and popular is to use social sites like Pinterest. So here we are at Pinterest dot com. And just to continue the example in the last video, let's search for, um, yoga pants or yoga wear and see what we come up with. And you'll notice that on this page are products that are related to ath leisure and yoga wear that are actually trending at the moment So you can see these really colorful leggings are seem to be trending. Um, these leggings with, um, interesting patterns and, uh, just unique. Ah, a unique cut on the ankle is it seems to be really trending and really popular right now. Um, and it just can give us a really good idea of what's going on right now in terms of fashion . Um, you can see here is actually those ah, those leggings that we found earlier on Allie Express, the white leggings and, um, leggings with a phone pockets. Um, a lot of different cool ideas that you can see people are searching for right now. and are there repainting these posts. So you know that they're going to be interested in whatever is coming up in the search results. So, uh, yeah, definitely. You can use Pinterest. Um, it's really easy to create an account if you don't have one. And I definitely recommend doing that. Um and then just, you know, using this as a search tool to be able to determine how popular potential products are going to be. So that's all for this video. I'll see you in the next one. 22. Lesson 20 - Etsy for Product Research: So one last product research tool that I wanted to mention is using etc dot com as a way to find trending products as well as determined. If products that you have found on Allie Express are going to be popular and um etc dot com really is great, because a lot of the products that they feature are trending ends. A lot of people are buying already. So here we are on etc dot com. And the way that we can go about searching for best selling items is to simply come up to the, um, search up here and type in best sellers and automatically it populates with a list of the best selling items that are recently selling a lot. So as you can see, a lot of these have the best seller badge on them, which basically means that they're selling a lot of this products in that particular category that this product falls under. So yeah, basically, um, it's a really good way to just get some ideas as well as fine trending products. You can see this is a really cool products. This magnetic knife rack, um, you know, just gives you a lot of good ideas. And you can kind of just see, uh, what sorts of products are popular at the moment. So yet? Definitely. Ah, you actually don't even need an account to use, etc. Um, so, yeah, it's just a really great research tool that you can use as well as you know, Pinterest and Google trends. So again, that's all for this video. I'll see you in the next one. 23. Lesson 21 - Amazon for Product Research: amazon dot com is an amazing research tool that you should definitely be utilizing to find trading products as well. Um, so there's a couple different ways in which to search for trending products on Amazon, and one of them is using Amazon best sellers. So you confined this section of Amazon simply by doing a quick Google search. Just type in Amazon best sellers and you'll be directed to this page where you can actually search by category in niche. So here we are in the Elektronik section, and you can see the number one bestsellers in this category. Now the really cool thing is that a lot of these products not all but a lot of these products you can find similar ones on allie express dot com. So it definitely gives you a very good idea of the types of products that people are interested in Currently. Another way that you can search on amazon dot com is to use the Amazon movers and shakers. And again, you can just find this by do a quick Google search for the movers and shakers list. And actually, the movers and shakers is definitely a very, uh, good search tool because a lot of these products that they show our newer and basically they have a greater sort of novelty value. So if you're selling them online, not a lot of people have seen products like this. And so you're going to have an advantage when you use this search criteria. So yet movers and shakers is an excellent way to search for trending products. And the last one I want to draw your attention to is as seen on TV products, which you can find on Amazon as well. And again, some of these you're gonna finds very similar products on Allie Express, probably for less expensive. And, um, you know, a lot of these products also have a lot of material on them, meaning really good sales copy of really good images and videos and stuff like that. So, as seen on TV, products are typically do really well any commerce, and you can find them on amazon dot com. So that's all for this. And I'll see you in the next video 24. Lesson 22 - Secret Strategy 1: Okay, So now we have a really solid understanding of how to search for products using Alley Express and other search tools and how to identify products that are trending ends that are likely going to be very popular when we begin to sell them. But in this video, I want to take that just a step further and talk about in another strategy for finding winning products because one of the main things with e commerce is that we want to basically minimize our risk as much as possible. So when we begin to drive traffic and, you know, sends people to our sales funnels with paid advertising, we want to make sure that basically our products are going to have the highest chance of success possible. And even if they don't make us a ton of profit, at least break even on our ad spend. So we're not losing any money, and basically one of the ways that we can do this is by finding products that are already successful, being sold in e commerce that other people are already selling, and basically how we go about doing this is we finds products that are trending in other places now, for example, with other stores and with other people selling online. Basically, this is a low risk way of testing products, so you don't necessarily have to take a lot of risk in determining whether a product is going to be successful or not. And basically, what we're gonna want to do is when we identify products that are already doing a really well with other sellers, basically all we're going to do is just differentiate ourselves by selling the products in a better way. For example. You know, first of all, we're gonna be using a sales funnel. And a lot of people don't even use sales funnels when they're selling products online. So it's gonna be a huge advantage that we have. We're also gonna be writing better sales copy. And we could even do other things like, for instance, you know, giving a discount, or maybe even lowering the price. Because we know that, um, in the order form pages that were going to be setting up, we're going to have options to buy multiple of the products so we can do things like lower the price of the first products and stuff like that so there's a lots of things that we can do to basically differentiate ourselves and give ourselves a competitive edge over our competition. Now one of the very first ways, um, that we can do this is using Facebook as a search tool. So many show you exactly how to do this in a moment. But basically all we do is you just go over to Facebook account and in the search bar, you just type free shipping in the theory behind this is that a lot of people that are selling products through Facebook advertisements on E commerce Sometimes they'll write free shipping in their advertisement, and you know, we can actually do that as well later. Um, but basically, it's a good way of identifying products that people might be drop shipping and products that we can identify whether or not they're selling well. So we again we don't have to take on the risk of testing them. So basically all we're gonna do is just type in free shipping, and then we're going to look at the videos that pop up when we search for this term to see which products are going to be popular and Basically, what we're looking for is anything that's, you know, a really high number of views, like anything over a 1,000,000 views would be in a very strong indication that that product is really popular ends. Maybe we could, you know, benefit from selling it as well. So I'm just gonna hop into Facebook at the moment, okay? And here we can see Olive done is I've just searched for free shipping in the Facebook search, and it's come up with all of these videos. So here we can actually see the number of views that the videos have, as well as when they were posted on how recently, Um, they've they've come on here, Um ends. OK, so this one looks really cool. This one is a mini smart electric, portable and easy to use sewing and tailoring. So let's click on this one and see what's up with this. So it looks like it's some sort of many sewing item, and it looks pretty cool. It looks like you can just so any kind of fabric, um, porta ble, which is awesome. That's actually pretty sweet. So OK, so basically this video has 4.2 million views and basically what that means is that it's super popular. And a lot of people want this because it just simply wouldn't have, UM, 3.4000 comments if people didn't like this product. So you know this product potentially would be a really good product to start off because we already know that it's popular in that it's going to sell. So let's see. We can click on the store link right here, and we can just check out a little bit more of the product. And, um, I've actually done a quick Google reverse image search, and I've actually founds the products on Ali Express. So here we can see that this is the exact same product and they're selling it for 9 99 And let's see if it has e packet. It does have e packet shipping, which makes it a little bit faster, so this might be actually potentially a really good product to sell. So that's kind of how we go about doing that is you just search for products that are in Facebook and people are advertising through Facebook, and then you see if you can find it on Ali Express and you basically evaluated from there whether it's going to be viable or not. So that's it for this, um, secret product strategy, and I'll see you in the next video. 25. Lesson 23 - Secret Strategy 2: Okay, so moving on to winning product Secret strategy number two. Now, this strategy that I'm about to show you is a little bit sneaky, but it's super effective. So I definitely wanted to share this with you guys. So basically, what we're going to be doing with this strategy is we're going to be checking out our competition, which is other Shopify drop shipping stores. And basically, we're going to identify other stores that we know are hosted on Shopify. And then we're going to take advantage of the fact that we know, um that Shopify has this main structure each of their websites which is basically all Shopify stores or most Shopify stores have this sorting by collections feature. So what we're gonna do is we're going Teoh navigate over to a Shopify store and then we're going to add this information at the end of the earl slash collection slash all sort by best selling. So basically, what this is going to allow us to do is to see that stores best selling products, and so we automatically know which products are working for them, which is information that you definitely would not get if you just visited someone's home page on their Shopify store. So, um, let's test this out right now. Okay? So here we are in that that store that we used in the last example, Um, ends. Basically, we have a pretty good idea that this is a Shopify store. So basically, what we're gonna do is we're gonna come up here to the u R l. And this is the name of their store in everything. After this, we're going to delete, and then we're going to paced in collections, sort by best selling. We're gonna hit, enter and see what happens. So as you can see, um, that sewing machine was a super popular products, and as we can see when they were running a Facebook advertisement about millions of millions of views, But actually they also have these other products in their best selling list is well, so we can actually see that this product, for instance, is probably doing very well. And, you know, we can almost guarantee that we can probably find this product on Allie Express. And, you know, maybe we can benefit from selling this product as well because we already know that it's tried and tested People like it. It's popular. And, um, yeah, I mean, we can definitely take advantage of that. So that's pretty much that that strategy in the nuts in a nutshell. So, you know, definitely kind of a little bit sneaky, but it's super effective to find reliable products that we know we're going to be lower risk. And we can just run advertisements to them, make a funnel for the products and just make a lot of money. So that's it for this strategy. I'll see you in the next one. 26. Lesson 24 - Secret Strategy 3: Okay, so this is secret technique number three for finding winning products. Now with this technique, what we're going to be doing is we're going to be doing a Google search and we're going to be finding Shopify drop shipping stores based on a product that we already know is popular , and we already know it's selling. Basically, what this is going to allow us to do is find other Shopify stores that we can look at for other ideas in other trending products and other best selling products that they may have already had success with. So basically, what we're gonna want to do is do a Google search for that winning product, keyword plus Shopify, and that will actually take us to a list of Shopify stores that are selling that winning product. So let's jump in to Google, and I'll show you exactly how this works. Okay, so here we are on a Google search. And, as you can see, all of done, is just taking that keyword from the last example. The portable sewing machine that we know is already a popular trending products and basically just use that as a keyword and then added, plus Shopify, and basically what this is done is it's come up with a list of Shopify stores that are selling the portable sewing machine. So that's pretty awesome, because now we have a list of Shopify stores that we can look at for other best selling items and see other trending products that they're having success with. So, for instance, we can click on this one right here, and you can see it's not exactly the same, um, portable sewing machine that we saw in the other video, but it definitely does look like a Shopify store. And so the way that we can test this out is just by adding that same piece of code at the end of the URL collections all sort by best selling and see what happens. And as you can see, it definitely is a Shopify store, and they do have other best selling items. It's very interesting that this portable sewing machine is one of their best selling items , but we can also see some other really cool products that they have that are working really well for them. So, for instance, this looks like the Yeah, the flame led light bulb is is doing really well for them. So some of these products might be good options for us to begin to sell with a sales funnel . So that's pretty much it. And then we can basically just go back to this Google search and, you know, just look it. Look through all of these and see what, um, other products they might have that we can get ideas for. So again, we just sorted by the best selling, and it looks like they have some very unique products that are doing doing really well. If it I'm like this really cool laser pen and some guaranteed we confined this for much less expensively on Ali Express. So that's pretty much that strategy. Uh, yeah, I definitely you know, you can go through as many of these want as you want and just get some more product ideas. And again, you're just minimizing your risk because you know that a lot of these products, um, are popular and are selling. So, um, basically, when you go and build your sales funnel, um, it's going to be ah, you know, a lot less risk for you to run your ads. So that's it for this product strategy. I'll see you in the next one 27. Lesson 25 - Finding You First Product: So now you know exactly how to go about finding winning products, using a variety of product research tools as well as some secret product research strategies. So in the next week, we're going to be diving right into click funnels and learning how to build out sales funnels for products. So what I want you to do before we dive into those next videos is to spend some time to research your very first products, using the strategies that we just learned in the past videos. And basically just make sure that the products of have fills the criteria that we discussed previously, for instance, that it's high quality. It's trending, and it's likely to be a winning product if it's not already proven already. So take some time to do that, have some fun. And once you find your winning products uploaded into your shop, if I store so we can get started with click Funnels next week, so thanks for watching and I'll see you guys later 28. Lesson 26 - Print On Demand: before we get started learning how to build out sales funnels for our products. I wanted to let you know about another alternative to Allie Express Drop shipping called Print on Demand. Now print on demand is basically a way for you to be able to create unique and custom design products, and you can list these products on your shop. If I store for absolutely free, then a custom order is fulfilled each time a customer orders your products. So basically fulfillment is handled through the print on Demand APS as well as Shopify, so you don't have to worry about any of the order fulfillment similar to Ali Express. Drop Shipping Now, what are some of the advantages and disadvantages of print on demand when compared with Ali Express drop shipping? Well, one of the things to consider is that with print on demands, ah, lot of times you're going to get shorter delivery time. So a lot of print on demand companies typically fulfill orders in around two weeks or less , depending on where the order is being shipped with Ali Express. Sometimes it can take longer upwards of three weeks. Even now, obviously we're going to be choosing products on Allie Express that have a shorter delivery time, but that is something to consider. You don't have to worry about that as much with print on demand products. Another thing to consider is that with Ali Express drop shipping. Sometimes there's lots of competition with a particular products, whereas with print on demand. Since you're actually creating designs, um, each product is unique and you have a natural competitive advantage because your customers aren't going to see that products anywhere else. Yet another consideration is that with print on demand, your really your building a brand in your building intellectual property. Because once you have a product that you've designed, you own the rights to that products. And you can sort of build a brand over time by adding more and more products with Ali Express. Typically when you drop ship products from this website, usually what happens is you sell this product for a particular period of time and still until it doesn't perform as well as you wanted to, and then you look for a new product to sell, so you're always looking for the trends and you know you're not necessarily building a brand around your, um around your store as much as you would be if you were creating the products yourself. Another thing to consider is that when you when you build print on demand products, sometimes it can make it easier to target your audience when you're driving traffic using paid advertising such as Facebook ads. So, for instance, if you create a shirt and the shirt is featuring a pit bull dog or something like that or it's, it's targeting pit bull owners, then you know exactly who to target on Facebook because you created this specific product for a specific niche of people with products on Ali Express. Sometimes you have to think a little bit harder about who it is that's going toe really want your products, so print on demand can make it easier to make very specific, targeted ads. One drawback to print on demand, however, is a pretty big drawback, and that is that you do have to invest a lot of time and or money into actually creating the products. So if you design the products than your investing a lot of time into it, and if you hire a graphic designer to create the products for you, then obviously you're investing a lot of money into a product that you're not sure if it's going to sell or not. On the other hands with Ali Express, you have pretty much no time in no money lost or invested if the products that you choose doesn't sell as well as you would like. So those are just some things to consider when looking into print on demand versus Doing Alley Express drop shipping. And in the next video, I'm gonna show you exactly how you can install print on demand APS on your shop of high store, so see you in the next one. 29. Lesson 27 - Print On Demand Apps: so I want to show you exactly how you can go about installing and using print on demand APS on the shop of five platform. So here is the Shopify App Store. Its APP. Start Shopify dot com and what we're going to do is just search for print on demand APS to see what's available. And as you can see, there's actually a ton of different APS that we can install, which will allow us to create a variety of different custom products, such as T launch print full, and I'll be showing you some of my favorites here that you can actually install for absolutely free. So one of my favorites is this app called Guten, and here you can add install the app on your shop if I store really easily in creating account, and then I'll show you the product hub here. So if you wanted to create, for instance, a T shirt, a phone case, a hoody, a pillow, a bag, you can actually customize any of these products, um, and listed on your Shopify stores. So there's a lot of really cool things you can do in. The possibilities are literally endless. Another app that I really like is called art of wear dot com. And again, you can find this on the APP store, and they offer a lot of really nice, high quality products that you can completely customize, such as leggings, yoga, leggings, shorts, even shirts, tank tops. You know a lot of really cool stuff that you can make, um, with this app, another one that I really like is called print ful, And this is really good if you're just looking to create sort of more of a basic T shirt. But they also have, ah, lot of options for hoodies, sweatshirts, leggings and in other additional things. So this one's a very popular app, and it's very easy to use and also the prices of the base products. Um, so, for instance, you can get this T shirt starting from 12 95 so it's pretty inexpensive for a custom designs product. Another app that I really like is called skew. So SK y ou, um, and again, you can find this on the shop of my APP store ends. They offer a lot of very unique products that you're not necessarily gonna find on other app. So they offer backpacks. That's one of the ones that is pretty unique to this app. They also offer a full coverage over the entire design. So everything that you're seeing here can pretty much be, um, be customized. So you can do like full print designs on a hoody, for instance, which is really awesome. And then the last one I want to tell you about is called W C. Fulfillment and WC Fulfillment is another free app that they offer a lot of unique custom options as well. So you can actually customize watches, so that would be you can upload designs to customize the unique watch face. Um, you can do, uh, blankets, beach blankets, ends. They have these really cool wallet phone cases as well. So there's a lot of cool options with this app to so Anyways, I hope that helps. I hope that gives you some ideas of things that you can do with print on demands and also be leaving links to each of these APS in the description of this video. So thanks for watching, and I'll see you guys in the next one 30. Lesson 28 - Week 2: So congratulations. You made it too weak to I'm super excited because this is the week that we're gonna be diving right into click funnels and you're going to be building out your very first product funnel. I'm gonna be teaching you all about how to build, opt in pages, order forms one time offer pages, order confirmations and pretty much everything in between Now, Like I said before, click funnels is an incredibly powerful tool that's gonna make your ads convert like crazy . When you follow this process correctly, really can help you make a lot of money. Let's get started. 31. Clickfunnels Upgrade - (Secret Discount) - http://bit.ly/FunnelBuilderSecretsDiscount: before we get started using click funnels, I wanted to share with you a secret discount that Click Funnels is offering for a limited time called Funnel Builder Secrets. Now, for a lot of you were just getting started using click funnels, it really cannot be underestimated how valuable this software is for building an online business. Now, whether you're doing e commerce affiliate marketing, digital publishing, pretty much anything that involves making money online click funnels is not only an incredible tool but also a community in a knowledge base for building success in your business. Now, for a limited time, they're offering a package deal on their software called Funnel Builder Secrets. And this includes a huge discount on their software, as well as a ton of valuable training for how to become successful online marketing today. And to be honest, a lot of the information that I now know about building businesses making sales and doing online marketing comes from what I learned directly through this very training, such as the funnel hacks masterclass. So for those of you who are hungry for information and want to take full advantage of what click funnels has to offer I cannot recommend enough taking advantage of the community. Taking advantage of the knowledge and resource is that Click Funnels has. So I'll go ahead and leave the link here in this video as well as the description. And I hope you take advantage of this awesome opportunity to get a discounted package on click funnels while it's still available. 32. Lesson 29 - Clickfunnels Dashboard: Okay, So in this video, we're gonna be jumping right into click funnels, and I'm gonna be teaching you some of the basic things to get you oriented with the click funnels platform. So go ahead and sign on to click funnels dot com and log in with your membership information, and you're basically going to be directed to this dashboard right here. Now, a couple things just to get you oriented in the right top hands corner of your account is all the information that you would need if you wanted to edit your account settings. So, for instance, your account details when we go ahead and connect your Shopify domain in the next couple videos, that's where that that's found. Um, in any of your other information is gonna be found right there. Now here you'll notice at the top. There's a couple of different things that you can click on, so we have click funnels. We have action attics and backpack. Now, action ethics is click funnels built in email, auto responder and backpack is has to do with affiliate marketing, so it's a tool for affiliate marketers. Now. Both of these tools are really useful, but um, if you signed up for the $97 a month plan, thes won't be included in your account. But that's okay, because you don't really need them right now for what we're going to be doing. Um, mostly what we're gonna be working on is the funnels right here. So go ahead and click on this tab and you'll be redirected. Teoh the page where all of your funnels live. Now, if you follow the instructions in the past video where you imported the shared funnels into your account, you should see something very similar to this where all those all those funnels are right here. And if we wanted to go ahead and edit any of them, all they would need to do is just clicking. It opens up the editor. So this is basically where we're gonna be spending most of our time and click funnels is in this editor right here. So you'll notice that on the left hand side here, it lists all of the steps inside the funnel. So first we have the opt in page, which is what we're looking at a preview of right here. And then we can click on over to the order form page. There's O T O Page or a one time offer page and then the thank you confirmation page. And then if we wanted to add a new step, all we would have to do is just click this button here and we can actually choose the name of the step which customers won't see. And then we can actually choose the path, which is the, um, the part of the URL that goes after your domain in this particular funnel. So it's pretty easy to do that now. One last thing that I wanted to draw your attention to are actually two less things. So here at the top, you can visit the funnel you, Earl, as well as view what the funnel U R l is. So if we wanted Teoh visit the funnel, it takes us to where that funnel is. And then here in the Settings area is basically where we can edit any of the meta settings for the funnel so we can actually change the name. We can had group tags. So this helps in the, uh, in this dashboard area. It helps us to organize things if we add a group tag. Um, we can connect the domain so we can decide what domain this frontal is going to be on. And I'm gonna be teaching you how to do that in later videos. Um, and basically, we can also set the fab icon and head in the header and body tracking codes as well. And then if you do make a change, all you need to do is just scroll to the bottom and click Save an update settings, and you should be good to go. So that's it for getting you oriented with the click funnels dashboard in the next couple videos, we're going to be discussing, um, basically payment processing systems, which is a super, um, important step to getting a funnel up and running as well as integrating those, um, account into your click funnels. Um, area. So that's it for this video, and I will see you in the next one 33. Lesson 30 - Payment Processors: Okay, So in this video, we're gonna be learning about payment processing with click funnels. Now, payments are typically processed through click funnels and any integration that you want to add through the click funnels platform. So we're not going to be using Shopify to process payments. We're basically going to be using click funnels to manage the payment processing. And we do that through a variety of difference platforms. So in order to get started, what we're gonna want to do is head over to the top rates, um, details, navigation, dashboard over here and you're going to click on payment gateways. And we want to add a new payment gateway to our click funnels account so that we can get paid. So all we're gonna want to do is just click this button and you'll notice a list of possible payment gateways opens up here. Now, you really can use any of these and connect with your funnels on Ben. This is where your payments will be deposited into, so people is really popular. But the one that I recommend integrating is straight because it allows you the most functionality within click funnels. So, um, let me give you an example of what I mean with by that? One of the things that you can dio when you're using stripe is you can basically test out your orders. So if we go over here and we click on, um, the order page of this sales funnel, we get this page right here, which pops up. And then if we go and edit this, this is where people would edit upward, add their payments information. And so if we preview this page and what it will look like for people, you can notice that at the top here it says warning test mode enabled for funnel with stripe used test card and then they give you a test card number. So this is really cool, because what this means is that we can fill out the information in this funnel, and basically all we would need to do is just use this credit card number and we would basically fill out, you know, test information here and then paste this credit card number. You can make up whatever CBC number you want so we can see 111 or something. And, um, we obviously want to change this And basically what that allows us to do is now when we click this button and we say yes, you know, we want to place our order. It basically allows the allows click funnels to basically make a demo purchase. And this is so valuable because you can actually test out the way that your funnel works without having to buy a product. So it's super super valuable to be able to do that. And, um, yeah, being able to use the test card is a really great step, because basically, when we get started, um, you know, configuring funnels, we want to make sure that everything is working completely smoothly before we start driving traffic to it. So, yeah, that's a really helpful feature. And basically, ah, let's go back to the integrations over here. So we're gonna be integrating stripe, and I'll see you in the next video 34. Lesson 31 - Stripe: Okay, so now that you have your strip account all set up and ready to go, let's integrate it with click funnels. So from the dashboard, we're gonna navigate to payment gateways at a new payment gateway and click on stripe and create stripe Account. Now, depending on what click funnels account you have, you'll have options to add several. But we only need one at the moment. So this works perfectly good for us. And then you can name the account whatever you want, just something unique. So I say something like, you know, my my strip account and then, uh, to make sure this is the default account. This is really mostly useful. We have multiple stripe accounts and then just click, create stripe account, connect with stripe, and you'll be redirected to this page right here. Now they ask you, Ah, quite a few questions about you know your business. You know, your information website industry, all of this stuff. Just take a couple minutes to fill out this information accurately, and basically, once you're done with that, just you can authorize access to this account and you should be good to go. Which means that when you do Start running. Funnels are running advertisements to your funnels, and people enter their information for their credit card. Um, you will get payments deposited into your stripe account, so that's pretty much how that works. Like I said, just take a few minutes to fill it. This information correctly authorized your stripe account and you're good to go. 35. Lesson 32 - Domain: Okay, So in this video, I'm gonna be showing you exactly how you can set up your Shopify domain into your click funnels account. And what this is going to allow you to do is host your funnels on the main domain of your store that you use for Shopify, which is pretty cool. So the way that we do that for salt will go over to this theme section here. And when we're here, we can actually preview our store so you'll notice the URL. Here. At the top of the page is https colon ford slash ford slash awesome possum deals dot com, and you'll notice that this is the main route domain. There's no www in front of this. Now, if we go over to the domains tab here and basically just click on the primary domain your primary domain, and you'll notice that a sub domain of this main domain is www dot awesome possum deals dot com. So basically, this is what we're going to set up two point to our shop of five funnels, so our funnels air going to exist on this sub domain in our main Shopify store is going to exist on this main route domain. This main route, you are all here. So it's OK if this doesn't make complete sense to you because I'm gonna be showing you the exact steps where you can get this set up. Um, and you'll be able to host on click funnels. So the way that you do that is head up to DNS settings here at the top and you'll be taken to this menu right here, which is the DNS records. So you'll notice here there's a men, a menu for C name records, and what we're gonna want to do is click on this drop down here and edit this because again , this www is thesis UB domain that we're going to point to click funnels. So we edit this, and what we're gonna want to write down is target dot click funnels dot com, target dot click funnels dot com and click confirm. So now this sub domain www will point to click funnels in our click funnels account. So now that we have that set up, what we can do is go over to our click funnels account and I'll show you how to get there. Basically what you're gonna want to do is come over to this right hand dashboard and click on domains. Click. Add new domain. We're not buying through click funnels. We're adding our own, so use existing domain and then this information is going to be, uh, are basically our domain. So www dot awesome possum deals dot com and then click Connect. Okay, so this basically just tells us to do exactly what we just did. So under the sea name records, we just want a point www to target dot click finals dot com So we've already done this step , so just click, OK? And then it will say, Great job. You did it. Your domain is connected and ready. Teoh use. So now let's click on this button right here. Show me my domains and you'll see here that the status is verified. So it has been verified, and then we're just gonna want to click on this. And it's very important that we set up S s l. Because basically what this is is secure encryption for our our website and our sub domains . So any time someone goes to one of our funnels that's hosted on this sub domain. This basically make sure that they'll have a secure experience. So we're just gonna click, expand and add SSL And here it says Success. We have initiated the SSL Senate process for your URL. It can take up to 10 to 15 minutes before your SSL set up is complete and we'll notify you once this is done, so usually does take a couple of minutes. So just be patient with that and we should be good to go now. The other thing that we can dio to verify that our domain is set up properly is to go over to this site here called What's my DNS dot net. And then we're just gonna type in. Are you Earl Sub domain? So again, that would be the www dot awesome possum deals dot com and you'll notice that we have these green check marks here. So basically, what that means is that it has been configured correctly. Now all we have to do is wait for the S s l. So let's go back to our click funnels account ans We'll look at how we can start to use this to our advantage. So when we go over to funnels here. Um, let's click on that same funnel that we were looking at before. And when we get to this page, we can click on the settings, and now we can actually choose a domain for this funnel to be hosted on. So, um, all we would do is click upon Click this. It says set up is not complete. So again, we just have to wait a few minutes for that toe work. Um, but once we click on that, we just come down here and save an update. Settings. And then when we view, we can you view what are funnel u R l is and you'll see right here. It's http. We don't have the secure yet, so it's not https, but we will. Um, Then it says www dot awesome possum deals dot com. And then here's the name of our funnel. Okay, so we can even preview this and you can see that the URL is working properly. The only thing is, we probably want to change this to something more. S e o friendly ends more logical. So again, the way that we do would do that is through settings, and we can just call this Breathalyzer funnel and click save. Then we come back to the funnel you, Earl. Um, okay. What? So we actually we have to edit this another way. So let's do the settings here. And, um, this is gonna be the path for this main opt in page. So let's do Breathalyzer because that's what we want the u r l to show up as. And then when we click on view funnel you earl, you'll see that it says awesome possum deals dot com slash Breathalyzer Because this is where you edit the custom URL settings. So and we can do that for all of the funnel steps of For instance, if we wanted to add it this step, we can just call this order form and update the page so that when we visit this, it will be our your l slash order form. So that's pretty much how you can go about editing the girls once you have your domain set up. So now all we have to do is just wait for the SSL Teoh, come online and we're good to go getting our funnels to be hosted on click funnels. So that's it for this video and I'll see you in the next one 36. Lesson 33 - Opt In Page: Okay, so we're finally at that step, which I'm sure you have been waiting for, which is learning how to builds your very own product funnels. So when we're talking about products funnels, one of the very first things that we want to discuss is the importance of the opt in page. Now the opt in page is going to be the single most important aspect of your sales funnel, because it's going to be what potential customers see when they click on your advertisement Now with it with an opt in page, you really have to consider that that often Page needs certain elements in order to become successful in lead your customer to a purchase decision. So what are these key elements? The first thing that you wanna have is you want to build trust with your customer, and this is really one of the great things about using sales funnels at sales tools is that you have, ah, huge opportunity to do this. You can do this with things like branding. Um, you know, graphically compelling pages with SSL. So basically your customer knows that they're shopping securely and also links to your terms of service and other things like that, which just gives your customer that extra sense of trust because obviously, you know, even today, now that people are very comfortable shopping online, people still want to know that they can trust you, that you're a reliable and reputable vendor and that if they put in their credit card information that you are going to fulfill their orders. So these are all really important things that need to exist and give your give your customer its sense of trust right when they click on your link. So another thing that you want to do is connect with your customer using the proper sales copy and just really letting your customer understand why they need your products. So you're not just gonna be selling them The what of the products? Like here's the product features. Here's the dimensions, etcetera. You really want to sell them on the why this is going to improve their life. So, um, again, you can do that by, ah, you know, writing really compelling sales copy and giving them enough information that they feel comfortable and they get really, um, interested in your products now going along with that. You also want to excite the customer about the product. So this is, you know, talking a lot about the product features the benefits of the products, Um, adding photos, talking about the novelty of the products and things like that. You can really just add a lot of information in your funnel page. Teoh Get the customer super excited about purchasing. The next thing that you want to do is extra, extremely important part of the sales funnel, and that is the impulse ends the call to action. So this is something where, for instance, if you were to just have a typical product page on a website, this would be almost completely non existent. And with the sales funnel, you can really push these aspects because you want the customer to take action on purchasing your products. And so the way that you do that in the opt in page is you create things like limited time offers using product coupons. So maybe, you know, they just have to enter their email in the next 10 minutes and you know they'll get a 50% off coupon. Um, you can use countdown timers and sort of use fear of loss to say, Oh, well, this offer isn't going to be around forever. You better take action now. So all of these things are tools that you can use to really get your customer to take that next step and continue along your sales funnel. Whether that's entering their email, entering their credit card information or just clicking a button saying yes, you know, take me to the next step. So these are the four factors that you want to make sure are present in every opt in page that you that you build, you want to build trust. You want toe, explain the wise and connect with your customer. You want to excite the customer about the products, and finally, you want to impulse the customer to take action. So let's jump into my computer and let's look at an example of a sales funnel and how these elements are working there. Okay, so here we are in the Click Funnels editor and we're looking at this Breathalyzer example Funnel. Now we can go ahead and preview this funnel you, Earl, and, as you can see, were taken to what the funnel will look like for a potential customer. You also noticed that we have the s at the ends of Http here, which means that it is SSL secured, which is really great because, um, you know, obviously it as that extra level of trust for customers and it, you know, secures their information. So it's really great that we can have that going. Now. Let's talk about the first element, which is trust. So like I said before, we have the SSL. But another element of trust comes with the branding, so you'll notice here that, um, there is a sense of branding on this page, with common colors and themes and graphic elements going on now. Obviously, I would want to change this to my website domain. So, for instance, awesome possum deals dot com and actually what I might do in this case like, let's say, I was actually selling a Breathalyzer on awesome possum deals dot com. I might create a separate brand called Alcoholic Annoying Moose, and I would just call it that alcoholic, annoying, annoying moose without the dot com. And basically, what that would provide for me is that any time I wanted to sell a alcohol related product , I would simply brand it under this brand and everything would still be through my Shopify website. Um, And then on my actual website on my Shopify domain, I could mention that you know, alcoholic, annoying Moose brands is a subsidiary or a partner of awesome possum deals dot com. And that's actually a very effective way of creating a brand around a niche so that basically, you know, it adds an extra level of authority and trust so that when people are visiting your funnel , um, they basically have a sense that you know, your your, ah legitimate company and you know, you're trustworthy ends. They can feel secure shopping with you. Um, the other thing that we can do is you'll see here the bottom. We have these pages for terms of service privacy policy in refund policy, and I like to include these on all my funnels because again, it just adds that extra element of trust. And basically what we're gonna do is we're going to link these to those legal pages that we set up on our Shopify store. So if we have a potential customer coming into our funnel and they're like, no, maybe I want to learn more about this company. They can just click on these links ends. They'll learn about, you know, anything they want to know about us. So those air, all some elements that can really add to the trust again like creating a brand is very important. And you can create brands based on the niche of the products that you're selling. So, um, that's the first thing is creating the trust. Now let's talk about the connection element. So when you'll see that the bulk of this funnel right here is basically images and text about the product itself. But, you know, we're not just focusing on, you know, specific product details. We're focusing on why they need this product. So, for instance, here getting a deal, I can cost your license your job in thousands of dollars. Why take the risk? So it's really connecting with our customer and telling them why they absolutely need this product and why they'd be silly to pass up on this offer. So, um, that's kind of what I mean by connecting with the customer, putting yourself in the customer's shoes and creating sales copy that really speaks to them . Okay, so now we want to talk about how we can excite the customer about our products. So, for instance, let's say that the customer is sold on why they need the product, because we've convinced them that, you know, this product is absolutely necessary for them to like. Man, I really need a Breathalyzer. Well, now what we want to do is we want Teoh, uh, explain why the customer needs this Breathalyzer. We want to make sure that they feel safe and secure that if they buy this Breathalyzer, it's going to be the best purchase decision that they can make. And so the way that we do that is we add as much information as we need about the products to be able to convince them that this is a great product for them. So here, we're going to talk about, you know, the technology that goes into this Breathalyzer the convenient LCD digital graphic display . Um, it tells you whether you're over a dangerous B B, a C and unsafe B A C or a safe B A C. That's a really cool feature. It's super convenient. Um, it it actually has this feature where it displays caution when you should be cautious. And, um yeah, it tells you the ranges as well. So all of this information that someone might want to know when they are shopping for a reptile eyes or we're gonna provide that for them? We're gonna talk about its reliability, the high sensitivity performance and, you know, additional features. So, for instance, um, it includes an audible alert. It has a key chain. It has removable mouthpieces, stuff like that. Um, so that goes along with really exciting the customer about the products. And now they're convinced that if they buy this Breathalyzer, it's gonna be a great decision. Okay, so now let's move on to the fourth key elements of a sales funnel, which is the impulse factor and basically creating a strong called action that your customer is compelled to follow. So here we have, um, Texas says get 50% off on the digital l City Breathalyzer today on Lee, it used to be 39 95. Now it's only 1995 and all you have to do is enter your email to claim this 50% off coupon , and then we also have the countdown timer, which isn't working on the demo. But this will work when a customer visits the, uh the website. So we also throw in things like free, uh, free shipping are included with this product. So here were really giving them a very strong call to action and were impulse ing the customer to take action and input their email to move on to the next step, which is the order form. Now you'll notice that with this call to action, we actually have it twice, So we have it here at the top. So maybe someone who is interested in this Breathalyzer can make a decision quickly, and they can just enter their email address right away. And then after we have all of the information about the products, we add a second call to action, and it really just solidifies the offer in the deal that we have. And again, it just really helps. Um, you know the customer to take action and move to the next stage of the funnel. So these are some of the elements that you can look for when creating your own funnel and just know the psychology behind why these four elements are important in order for the customer to make a purchase decision. So that's it for now. And I'll see you in the next video. 37. Lesson 34 - Editor: So in this video we're going to get into the actual building blocks of a sales funnel and how to begin to edit and create our own funnels. So here we are, on our click funnels, dashboard and navigate, right to funnels. And for the purposes of this video, we're going to create a new funnel. So just click the add new button up here. And one of the things that you can do in click funnels is you can go through this cookbook builder process. Basically, it creates recommendations based on the type of funnel that you're trying to create. But what I usually dio is I just create a new funnel from scratch. And so we're gonna click, Create a custom funnel right here. Now you can give your funnel and name. So let's just for the sake of this video, just call it test funnel and we can even create a funnel group. So this basically is just to organize your dashboard so we can call it whatever we want, Whatever makes sense to us. So let's just call it test funnels. That's what it will be built under. And then just click builds, funnel and will be taken to the main editor page. Now, here you can see that it automatically populates with an opt in form. And there's actually options on the top dashboard here for the type of funnel page we want to create. Now, since we're creating a sales page, opt in form, what we can do is choose this. Um, it doesn't really matter, though, because we're going to be building these from scratch. And when we select a template, we're going to be deleting all the elements in starting from scratch. So we can really just choose any of these, Um, if you want, you can sort of preview some of these and see which ones you can customize to fit your needs. But like I said, I usually just delete everything. So let's just select this template right here. And now we have this opt in sales page as the first step in our funnel. So let's go to edit Page. And this is the main editor for our quick funnels page. And as you can see, we can change all of these elements that are being highlighted when I move my cursor over them. So basically one of the things that is a key thing to understand about the editor is that there's three types of elements. There are sections there are called Sorry, there arose and there are elements now. Sections are the largest form of the element and they corresponds with anything inside a green container. And this will all make sense in the second. So just bear with me. So we have sections, then we have a rose. So the rose or anything that are outlines in this blue container. So this, for instance, is a row, and we can edit the rose settings by clicking the gear icon on this tab here and then we have elements and elements. Are the orange, uh, orange things within the rose within the sections? So it's basically the main thing. We have sections that which are the largest elements. Then we have rows, and then we have elements within the rose. So usually what I do when I'm building out of funnel is I just go ahead and I delete everything, and I start from scratch. So the way that we can do that is by navigating to the sections and clicking on Manage, and you'll notice that All of the sections that are in this funnel are edible right here. So we can actually toggle them on or off, and you'll see that they correspond to different things being turned on and off. We can also delete them. So I'm just gonna go ahead and delete all of these elements rather all of these sections. Okay. And so now we have a completely blank template in The reason why it has a image in the backgrounds is because under the settings and background tab, there is an image here. So what we can do is we can either customize this image by clicking on this and adding an image or what we can dio is weaken simply delete this. And now we're starting from a blank canvas. Now, one thing that we're gonna want to do is click the save, and basically, that's going to save all the changes that we just made. So right now it's prompting us to change the title to something more s CEO friendly. So, for the purposes of this example, will just put test funneled. But as you can see, it actually previews the S CEO right here. And then there's a bunch of other elements that we're gonna be learning how to change later . But for now, that's all we want to dio and then click safe and you'll notice that now it says updates will appear in the next few minutes. So basically, now we can start from scratch. So the first thing that we can do is add a new section, and we have the option here to create any number of types of sections we can do a full with section, which basically takes up the entire page. Ah, wide section, which takes up a little bit less of the page, a medium section or a small sections. So just to give you an example, let's do a full with section and you can see it actually spans the entire width of the page and let's add a new row. So with the Rose, we have the option of creating Rose with different number of columns so we can do one column rose, two column role, Rose and, um, you know, a variety of different options with that. So let's just do a two column row, for instance. And as you can see, all we need to do is just drag it and drop it right into the section. And now the section contains this row, which has two columns in it. Now the cool thing is that with each of these columns, we can add an element. So let's say we wanted to create um uh, in elements in this row. All we would need to do is just click on that and were prompted to add any of these types of elements. You can see. We can add a headline, a sub headline, paragraph, a list, an image of video, Ah, button, a whole bunch of different options, pretty much anything we would want we confined in this menu. So let's go ahead and just click on headline. Now you can see that this default headline populates the elements space. So again, just to review we haven't elements, and that elements is with in a row in that row is within a section. So if we wanted Teoh edit this section, all we could do is we could toggle it on or off if we wanted to edit the row again, weaken Tuggle the row on or off, and finally we can at it. The elements as well, so that pretty much covers the basics for using the click Funnels editor. The main thing is that you have the sections, the rose and the elements, and you can add any number of items into the use containers and you can edit them very easily. So that's all for this video. I'll see you in the next one. 38. Lesson 35 - Build Your Funnel: So at this point, you should have your shop. If I store all set up, you should have your domains set up and integrated with your click funnels account. You should have been doing product research and imported your first product into your Shopify account. And you now have a good understanding of how to use Thedc Dragon Drop editor in click Funnels. So we're basically already to start building out your first sales funnel. And I'm gonna be starting that in this video and in the following videos. Walking you step by step through that process. So the first thing that I want you to do is to come over to your Shopify dashboard and navigate to the apse section where you'll see installed APS, including the over low app. And basically what we're doing here is we are looking for the product that we imported into our shop of high store so you can always find your products by looking on this product on this main navigation dashboard overhears, we're gonna click on my products and we're going to see the products that we imported. And for this example, I'm using the white yoga leggings that I imported a couple of videos ago. So in order to view the same products on Allie Express, we just want to click on the link, and it will actually take you to the alley express listing. And the reason that I mention this is because sometimes when you go back and you search for the same products, it could be a little bit hard to find. You're not quite sure which products matches the SK you in your store. So here is the products that we have honor Shopify, and we can see the price and everything like that. And basically, what I want you to do is to gather as much information about this product as possible and store it locally on your computer. So basically, go ahead and download all of the images that you think would be useful to build out your sales funnel. Um, you can even copy some of the text that people are you know, using to describe the products, and you can even copy some of the reviews. If some people say some really nice things about the product, you can do that as well. Another thing that you can do is you can search for similar products because sometimes different vendors will sell the exact same product and they might have different information on two different pages for the same product. So that's another good way you can check for products, videos and other images and other text and stuff like that. So once you've gathered all of the information about this product, um, basically, what we're gonna do is we're going to go step by step and build out the sales funnel. So basically, just go ahead and do that and I'll see you in the next video. 39. Lesson 36 - Logo and Splash Image: So now that we have all of our relevant products data, what we can do is to start to build out our sales funnel. So here we are, on our click funnels, dashboard navigate to the funnel section, we're gonna add a new funnel, and we're gonna create a custom funnel. I'm going to call this white yoga leggings. And for funnel group, I'm gonna call, uh, product funnels as the main group tag. So once again, it will take us to this main editing page, and we want to create a sales page as the first step in our funnel. And again, I'm just gonna select any template. And now we have our opt in page. So I'm gonna go ahead and edit the page and again, I'm gonna manage the sections and basically delete all of the elements here so that we can start from scratch. You just bear with me as I delete these sections. Okay, ends. Now we're going to delete the background image, and we're going to save this. So wait, yoga leggings is going to be our title, and now we're able to save it, okay. And so the first thing that we're gonna want to do is what I like to build sales funnels. I like to have ah, logo or branding element at the top of the funnel to tell potential customers what this brand is about. So let's go ahead and add a logo. So the first thing we're gonna want to do is at a new section And because we want this to be sort of the over arching, um, image here, we're going to create a full width section. Then we're gonna add a new row, and I'm gonna click one column because I want my logo to be centered and in the middle. If we wanted it to be off to the left or right, we might do two columns, and so we could orient it like that. Um, but for now, I'm just gonna click, add new elements and I'm going to choose image here and automatically. It gives us a demo image. But once we click on this, it will take us to the settings. And you can see here that this is where the placeholder image is, and we can change this simply by clicking on the image icon. And I'm going Teoh, click on this image that I already uploaded. But you can actually drag and drop images into this section right here. And so it's super easy to upload images. Okay, so now I have this image of this logo that I made and it looks a little bit big. So what we're going to do is edit the image pixel width. I'm gonna say 3 50 and that gives us a pretty good size for the logo. Another thing that I'm gonna do is I want to talk a little bit more about the types of products that I'm going to offer on my website in terms of athletic wear. So I'm going to add a new element here, and I'm gonna add a headline. So here we can edit text. So what I'm gonna do is I'm going to basically just talk a little bit more about the types of products that I'm going to be offering. So we'll say something like yoga, um lifestyle, fitness apparel. Okay. And now we can actually go in, and we can even edit this text so we'll just click on the settings here. And one thing that we can do is we can change the font. So actually, all Google fonts are available so we can search for those. But they have preloaded some of the more popular funds that people use for Web design. So we're gonna do is work with this phone right here. And I actually also want to change the font size to make it a little bit smaller. And I'm actually going Teoh unb old it. So basically, And actually, another thing that I'm gonna do is I'm gonna come up here to this tab and I'm going to change the top margin. So it's going to be a little bit closer to the main logo. And pretty much all elements have this as a feature that you can edit so you can change the padding on different elements. So it's pretty cool. So here's our logo, and the next thing that we're gonna want to do is I like to add a splash image to my sales funnels, and the reason that I like to do that is because it basically gives a very clear, concise summary of what the product is about. So I'm just gonna go ahead and add a new section and we could do this by clicking the plus button right here. And I'm also going to be making this full with. And what I'm gonna be doing now is I'm going to be adding a background image to the section and then over the top, I'm going to add text elements in an overlay in a row. So the first thing that we're gonna want to do is click on the settings and here you can see it's his background image. There's nothing selected. So we're going to click on the icon and we're going to choose. Um, we can create a splash splash image. So I've already prepared one here and was gonna double click on this. And I'm also going to edit it so that the image position is full 100% with we can also do full center parallax, which means that as we scroll, the image will will scroll with the page, so that's kind of cool. But for now, we'll just do fill 100% with, and I'm gonna be adding some arose that we can add text overlay to the top. I'm going to add some arose, and I'm actually going to increase the padding on the top in the bottom here, so we can begin to see the image. I'm gonna clone this element and I'm going to clone it again. And then I'm gonna add a new row with two columns where our text is going to go. And so you see that because we've filled out the contents, the background image in this section is showing, and basically, this is what it looks like when we go ahead and preview it. First of all, we're gonna save it, and then we're gonna hit the preview button. So this is what our sales funnel looks like. Now, basically, we have our logo going on. We have a little bit of information about the types of products that we're going to be offering on our store, and we have this background splash image and again, um, the way that I created this image was very simple. Basically, what I did is I took this image from the Alley Express page and I over late it onto a free background image that I found on picks obey, which is that website that I mentioned in the previous videos. So it's very easy to create a really professional looking splash page like this. And it doesn't take too much time or effort or special tools. There are alternatives to photo shop. If you don't have photo shop that can do this sort of thing very easily and I'll be all I can leave some links Teoh to products that will help you create these images. So, yeah, very simple, very easy to create. And now we have a very professional looking image for our for our products funnel. So that's it for this video? Um, in the next video, I'm gonna be showing you how to go ahead and edits text and sales copy. So I'll see you in the next video. 40. Lesson 37 - Copywriting: in this video, I'm going to be talking about editing text, adding copy to your sales funnel and some copy writing tips. So here we are in the editor again, and what I want to do is add some text to overlay on this splash image. And basically, I want to basically create a title or a headline for this product. And the reason that I like to do this is because it basically is a quick, concise bit of copy that the potential customer can read, and they have a sense of what the product is and why the product is valuable. And basically, we get to orient the products in the customer's mind, and we get to basically tell the customer how to think about this product. So that's really one of the amazing things about using sales Funnel as sales tools is that we really can sell the product however we want. And when we're doing that, we want to keep a couple of things in mind. The first thing that we want to keep in mind is who is our potential customer? We want to put ourselves in the potential customers shoes and really try to think about what they would like about this product. Um, so we know, for instance, that someone who's going to be buying these leggings, you know, they might like yoga. They probably like fashion. They like fitness. Most likely, um, and they, like, you know, perhaps health and maybe spirituality as well. So that's the kind of person that were targeting with this products. So that's one thing that we want to think about. Another thing that we want to consider is basically how can we best describe this product to make it most appealing to that type of person? Now, I have done some a little bit of brainstorming about what I want the main call to action text to be. And so I'm going to add that to the sales funnel Some good click, add new elements. I'm gonna click headline here. Okay, end the copy that I decided on was Britain your aura period. And I'm going to edit this to make it the same font that we use before. And I'm going Teoh, increase the font size a little bit, and that's about it. Okay, Now, the reason why I chose this phrase is because it sort of ties in the two elements that I was discussing previously. First of all, I'm thinking about the type of person who might go ahead and buy these leggings. Like I said, they're gonna be someone who's interested in fashion looking good, yoga, health and perhaps even spirituality. So, um, basically, this implies that not only are these leggings going to look good, but they could perhaps, you know, improve your mood or energy. So, um, this tagline would be appealing to someone who falls in that genre. Now, another thing that it does is it ties in the aspect of the facts that the leggings are white. So we want to be thinking what's unique about the products. Why is someone going to want this particular pair of leggings as opposed to any of the other you know, tons of legging choices that they have? And what's really unique about these leggings is that they're white. So you know that kind of ties in with this phrase as well, because we're suggesting that these leggings are going to add brightness to your wardrobe, which they are. So that's a, um, an example of a type of call to action sort of embedded command headline which summarizes the product and makes it appealing to the potential customer. The other thing that I'm gonna be doing is I'm going to be adding another row. Um, and I'm going to add a sub headline here, which is a smaller called action headline. And I'm going to say something like this. Can a pair of leggings make you? I feel as if you are doing yoga even when you aren't. We think so. Okay, so I'm gonna highlight this, and I'm going to again edit the text so that it matches. I'm gonna increase the font size a little bit, and there we have it. So let's go ahead and preview this funnel as it is the first to be helpful to save it, though. So now let's go ahead and preview, okay? And so this is our updated splash page. Actually, I'm gonna go ahead and move this over a little bit to the right click, save and preview. So now we have our completed splash image. We have a main image of someone wearing the leggings. We have a, um, title or a headline for the products which orients the products in the minds of the potential customer, and we even have a compelling question here. Can a pair of leggings make you feel as if you're doing yoga even when you aren't? We think so. So again, we're really hitting on the main unique factors that thes leggings offer. So we're suggesting that these leggings are so awesome and will make you feel so good ends . They'll brighten your energy so much that you can even feel like you're doing yoga even when you're not. And another thing that we're doing here is we're asking in the form of a question. So we're not saying we're not claiming that these leggings are going to make you feel like you're doing yoga and said, We're asking the customer to consider the possibility that a pair of leggings could do such a thing. So it's more engaging, and it basically, um, just yeah, it engages the customer on a whole nother level when you ask a question like that. So that's kind of the way that you can go about writing sales copy for your funnel again. Think about your potential customer. Really Put yourself in their shoes. Think about who would be buying this product and then think about what makes this product unique. Why is this product necessary for the customer to have and how is it going to improve their life? So you want to consider those things, and then you can just do some brainstorming and you can just kind of try different things. And, um, you know, just come up with a headline that can work with your splash image. So the action item for this video is just to come up with a headline and a sub headline. If you think that that is useful for your particular products funnel. So that's it for this video, and I'll see you in the next one. 41. Lesson 38 - Funnel Content: Okay, so now the next thing we're going to do is build out the rest of the content on the funnel . So I'm going to start by creating a new section, and I'm also going to make this a full whipped section and I'm going to go into the settings and I'm going to change the background color so that it stands out a little bit from the other sections in the funnel, and I'm gonna add a new row. This time I'm gonna make it two columns and another row. That's gonna be three columns, and I'm gonna add some images to this section. I'm gonna add an image here, and I'm gonna add two more images here because basically, we just want toe provide a lot of images of the product because it's gonna help to convince the customer of the quality ends the value. So what I'm gonna do here is I'm going to edit this image, and when you choose this one for this spot, and I'm going to choose an image for this demo is well and do this image to okay, it's now we have three images going on here, and I'm going to be adding some more text in these areas. So let's go ahead and add a new element and add a headline and basically what I'm doing, what I'm doing here with these two text areas is I'm going to be focusing on two of the main features and benefits of the products because again here, we're trying to provide more detail about the products and we're basically going to be describing it in more detail and why the customer really should go ahead and purchase these leggings. So one of the main features that someone who is going to want these leggings might be interested in is the fact that they are sculpting leggings. So they're kind of like shapewear. So we're going Teoh, type that in here as one of the main features, and I'm gonna edit this text. I'm going to make it white. So that stands out. I'm going to change it to the font that we've been using, and I'm going to increase the size and then on this element right here, we're gonna add another called action headline, and we're gonna focus on another main benefit of the products, which is the fact that they are comfortable. So we're going to say complete comfort front to back. And that kind of is playing on the idea that, um, you know, we have images of how the leggings look in the front as well as the back. So basically, what we're suggesting is that these leggings are super comfortable toe wear and they look good as well. So again, we're gonna edit this text, change the color and perhaps make it a little bit larger. Now I'm going to add another element here, which is gonna be a sub headline. And I'm going to paste in some texts that I've already prepared oriented to the left. And that's gonna be it for this section. Basically, I have just written some quick copy here talking a little bit more about the features of the products, how they have a fashionable mesh pattern, how they have a sculpting waistbands, how they're good for many different scenarios such as Pilates, yoga or, um, even dressing up in going out. So they have a lot of versatility as an outfit. Um, basically, one of the other tips that I wanted to give you in terms about of copyrighting is that you know, sometimes on the Alley Express page there isn't necessarily a lot of text. For instance, there wasn't really any description of this product except for, you know, reviews and what people wrote about it. So one of things that you can do is you can basically, uh, do, Ah, a search for, um, you know, different sales pages that are selling leggings. So so I can see what other product pages are saying about similar types of products and get ideal ideas for what to say in my sales copy. So, for instance, you know we can click on any one of the EU's, and we can look at the product details for this item, and we can see here they have some information about the particular fabric. How you know the product will keep you cool as you work out there. They're stretchy, their figure sculpting, no slip waistband, etcetera. So these air some ideas that we can use and, um, basically, just give us inspiration for what we can say about our products. We don't have to invent everything. We can basically use other ideas, too, generates our copy. So that's it for this video action item for this one is pretty much just to think of some of the key elements in features and benefits that you want to discuss about your products and add images and text to your funnel to really build out the content and, you know, help convince the customer that this is a product that is of quality in a product that is going to add a lot of value to their life. So that's it for this video, and I'll see you in the next one. 42. Lesson 39 - Email Optin: So let's go ahead and continue to build out our funnel. In this video, we're going to be adding a call to Action Button as well as an email input form, as well as some impulse factors to convince the customer to continue on to the next step of our funnel. So here we are in the editor again, and we're going to edit this main opt in page that we've been working on. So we should have our sales copy going here, and images of the products ands build out the boat bulk of our funnel and what this product is all about. The next section that we're going to add is going to be the opt in form. So let's go ahead and, um, add another section. We can make it. Let's make this one full with again and in terms of background color, we might change it later, but let's leave it blank. For now, we're gonna add a new row, and we're gonna add some elements to that row. The first thing that we're gonna want to add is a cult action headline. So here we can say something about the price of the products and about potential discounts that we may be offering as a one time special offer. So let's think about how we want to freeze this. Um, let's say, uh, clean your 50% off coupon, uh, valid today only. So basically, what this is doing is it is incentivizing the customer to get this discount, and we're letting them Noah's well, that it's a limited time offer. It's not going to last forever. So let's go ahead and add another element here by clicking on the plus element button. And what we're gonna want to do is add an input form. So here we can see that it will. If we click on this, we can actually choose the input type. So if we want this to be their name that they're entering, basically what Click funnels will do is it will organize the information that the customer inputs based on whatever fields you designate. So we actually want this to be an email. So we're gonna click email address right here, And I usually like to say something like, you know, your email or your best email here, and, um, we're actually going to, you know, we have to redo that because the first thing that we want to do when we create a button is we want to make sure that it's going to be required, So the first that we want to do is set, not required to required. And now let's go ahead and change the input type Teoh email address. And now it's is locked as required. So place, world holder text will say your best email here, and we can maybe even increase the font size just so that it's a little bit bigger. And we can change the font to the one that we're working with. And let's go ahead and delete this other one. Okay, so now we have our called action claiming 50% off coupon valid today on Lee. And let's add another elements, which is going to be a button this time. So basically, what this does is when we can configure it so that when a customer enters their email address and they click the button, it submits the form and they move on to the next step in the funnel. So let's designed this button first, so let's go ahead and click on. Open up the editing options and for background color out of No, let's make this something like green. I think would be a good color for this particular funnel because the funnel itself doesn't have a lot of color. Sometimes you're gonna want to make it basically stand out and be very clear as a call to action. So, um, it's going to depend on whatever you know, your funnel looks like in the way that you've been designing it in the color scheme that you've been using. But I think that green to be a good color because it stands out for this funnel. So let's go ahead and changed the button text. So, um, let's say something like, Yes, I want a 50% off. I want 50% off. Um, we can say these leggings. Yes, I want 50% off these leggings, okay? And then I'm actually going to change the button size. I'm gonna make it a little bit larger so we can do that by changing the font said it stands out a little bit more, and then I'm actually also going to go into the advanced options and here under button with it says it's fluid, which means it'll change based on the size of the, uh the browser or the screen. But I'm gonna change it to fill with. It's that it's a little bit larger, ends more noticeable, maybe change the top marginal bit. Okay, so here we have our opt in form. Now, the only thing that we have left to Dio is it says warning button action, not set. And so what that means is that they can click the button, but nothing will happen. So we have to configure that here. So we'll say set action and we can do any number of things. We can actually open a pop up window. We can create a Facebook. Often we can go to our particular u R l um, you can go to the next step in the funnel. You can submit, order or submit form, so either one of these would work, submit, order, or go to the next step in the funnel. Either one really works. Um, but let's go to submit order. And now we have that configured. So this will actually move the customer on to the next stage in the funnel. So that's it for that? Um, the other thing that we can do is we can set up in email integration. So if, for instance, you are, you can use something like male chimps send Lane Active Campaign. If you have an email automation already set up, then you can actually go ahead and configure that in the settings up. Options. So here we have integrations tab, and basically what you can do is you can, um, go into your click funnels account, and you can add an email integration right here ends. If you already have an auto responders such as mail chimp um, or a Weber Active campaign, there's a ton of different ones. Then you can actually go and connect that to your quick funnels account. And then you would just select that integration right there. And you can choose which list to add your customers to. Um, that's a little bit advanced and outside the scope of this video, but I just want to let you know that that is a next step after we start running advertisements to our sales funnels because we're able to collect customer emails, and basically what we can do then is market to them. Later, at zero Advertising costs, which is a great advantage for us. Now, Before we move on, I want to show you a couple last improvements that we can make to this opt in form here. And, um, one of the things that weaken Dio is we can add a new elements and we can go ahead and add a countdown timer. So let's code and create a minute timer. And basically we can configure this Teoh any amount of time that we want. I usually like to do something like, you know, 10 minutes or something like that, because it gives the customer enough time to make a decision. But it also adds a little bit of, um, you know, it incentivizes the customer to take action sooner rather than later because they know that this coupon isn't going to last forever. And of course, if they click off the page, then they may not be able to navigate back. So it really does incentivize them to take action Now. Now, one of things we can actually move this up below the called action said it makes it more clear that this coupon offer is a limited time deal. That's one of the things that we can do. And that actually does really help convert customers just a little bit better and just adds a little bit of extra, um, you know, impulse to their decision making process. So another thing that we can do is I like to add, um, information about the facts, that the shipping is going to be free because a lot of times that's a main thing in the back of someone's mind is that they're worried that it's going to cost more than they think it's going. Teoh. So, um, basically, we can say something like, Let's go ahead and clone this and we'll say something like, You know, get free shipping on your order So plus free shipping when you act now or something like that and we can go in here and I'm just gonna move the top margin up a little bit, there's a little bit more room and there we have our email opt in form. So basically, when a customer comes to this page, they're going to enter their email address and click the button, and they're gonna be taken to the next up in the funnel, which will be getting into in the next few videos, which is going to be the order form where they will input there, Um, credit card payment information. So, um, that's it for this video. Like I said, all you're gonna want to do is just go ahead and create your own email, opt in form with some or all of these elements, and I'll see you in the next video. 43. Lesson 40 - Footer: pretty much the last step of building out our main opt in page is going to be adding a footer to the bottom of the page. So let's go ahead and add a new section and, um, we're going Teoh, Let's go ahead and change the background color so that it works like a footer. So it's a little bit less, um, you know, out there than the rest of the elements in the funnel. So, um, let's add a new row and I'm gonna do two columns because I kind of want the information to be off to one side. I don't want to be centered, Um, so I'll add a new element here, and I'm actually going to add an image, which is going to be the same logo that I used in the top element. I'm just gonna go ahead and decrease the size a little bit here, and we'll make it like 300 pixels. Wide ends. Then the next thing that I want to do is I want to add information about our storefronts. So usually what this is is I add the F A Q. The refund policy and the terms of service and then what we'll do is we'll link it to those legal pages that we already built on our Shopify website. So I'm just gonna go ahead and add another element here. I'm gonna make a sub headline. And first of all, I'm going to change this so that it sits a lot closer to the logo itself and that I'm just going to type in F A Q um, refund policy in terms of service. Okay, so now we have this sort of sub navigation menu all set up, and what we're gonna do is we're going to link each piece of text to our pages that are on Shopify eyes. So the way that we can do that is we can just go over to our Shopify store and under online store. There's this section called Pages and we click on that. We're going to have all of the pages that we have written about our shop. So, like I said, I want to do the F A Q. So what we can do is just click on this and click view page, and we're gonna copy this u R l here at the top and navigate back to our sales funnel, and then here we're going to create a link. So I just want to highlight the text that we're gonna be linking add the link button, and then it's going to be just basically paste into this box right here and then another thing we can do is we can click on this tab right here, which is what I like to dio, which basically makes this link open in a new tab. You can actually change the color of this as well. So let's make it white. Okay, that looks great. So now let's just do the same thing for the refund policy as well as the terms of service. So we're gonna link this, and we're gonna go over here. Um, I already have the refund policy page pulled up, so I'm just gonna copy that you Earl and paste it here. I'm gonna have it open in a new window. Actually, I'm gonna make it white, and then we're gonna do the terms of service at the link. A copy of the U. R L opening a new tab and change the color. And we are good to go. So basically, now, what's gonna happen is I usually like to put the footer on every page of the funnel. So it gives customers, um uh, again that sense of trust. If they want to check us out, they can click any of these links and they will be redirected to our main Shopify page. Um, let me just go ahead and change the font so that it matches what we've been working with, and I'm actually going to change the font so that it's a little bit smaller and that's about it. So again, now we have that extra element of trust and our products Funnel is pretty much built out because we have all the elements working with us. One last thing that we can do, which is really useful, is we can actually save this section since we're going to be using it in other pages in our funnel. So all we would need to do is just come over here to the this tab right here, and we're actually gonna click the Save icon, and we can actually save this section that we just created as a template, which is really awesome because we don't have to build it all over again. And I'm just gonna do is just call this footer, um, footer section and I'm gonna save it as a personal template. And then basically, when we work on different pages of our funnel, all we can do is when we create a section we can actually navigate into my sections and we can choose the sections that have already saved. So it's super helpful tool to be able to do that. And if we want, we can even save this main, um, section up here as well. If we if we plan on reusing this logo. Borras Well, so that's pretty much it for this video. Go ahead and create a footer for your sales page. And if you want, you can link to your pages on Shopify. So that's it. And I'll see you in the next video. 44. Lesson 41 - SEO: in this video, we're going to be adding and updating s CEO in metadata to the funnel. So the way that we do that, it's fairly simple. We just want to head over to this section setting here and click on s CEO metadata. And so we here we have the title that we already chose for our funnel. Now we can edit this if we want, and what we also want to do is at the description for our landing page here. So basically, we can just write a little bit about what the page is about and a little bit about the products. So, um, let's just say wait. Yoga leggings, Um, clean, 50% off coupon plus free shipping, something like that. And the other thing that we can do is we can really load this up with keywords about the leggings. So, for instance, we can use some of the previous sales copy that we wrote and really just talk a lot about the leggings we want right Too much. But it just helps with seo and website ranking. Um, for key words, we can put something like, uh, leggings, yoga, um, discount fashion apparel. Uh, late. Um, comfort style is etcetera ends. Then we can put the name of our brand so good, or we can put, you know, awesome possum deals dot com Any of our website. Whatever. Um and basically, that is it. So this is how we're going to show up when, um, someone basically types in our u r l This is how the S e o previews. If someone is looking up our product funnel on Google. So, um, it's just nice to be able to edit the S e o settings in this convenient format. And we just want o r funnel to be as professional and complete as possible. So that's it for this step, and I'll see you in the next video. 45. Lesson 42 - Favicon: in this video, I'm going to show you how you can create your very own custom fab U conn for your sales funnel. Now, Bafata Khan is basically the icon that goes at the corner of the tab when someone is viewing your funnel in a browser. Now, um, as you can see, this is the default fabric, Khan for our sales finalists, basically the click funnels logo, and we can actually customize and change this. So the way that we're going to do that is first, we're gonna be coming to this editor right here. And, um, we're gonna add a new element which we're going to delete later, which is an image. And we're going to upload our Falvey con image. Um, by uploading into this editor in just clicking on the one that we want. So now we actually have this image in our sales funnel. But the reason that we want it is that we can get the u R l of where this image is located on the click funnels servers. So we're gonna click the settings and we're gonna go ahead and copy this image URL location . And once we do that, we can go right ahead and just delete this element because we don't need it or want it in our, uh, in our sales funnel. So make sure you delete the element and not the row. Okay, so now we have the URL. So what we can do is just navigate back to the main editing dashboard here, and we're gonna be clicking on the Settings tab right here. The main settings for our sales funnel. And as you can see right here, there is a girl for the Fabrikant. And all we need to do is just type in the Ural that we just copied. And now click Funnels knows where to locate the your particular fabric, Khan for your sales funnel. And that's about it. Let's just save an update settings. And when we go back here and we visit the funnel you Earl, you'll notice that the fabric Khan is now uploaded. And we now have this custom logo for our funnel. So that's it for this video. I'll see you in the next one 46. Lesson 43 - Building the Order Form: Now we have our opt in page all set up and ready to go. So the next step that we're going to add to our sales funnel is going to be the order form . So the way that we can set that up is we can add a new step in our funnel, and we can call it, um, order form in the path that we can use. We can really just create anything. But we want to create something that's going to be unique to this particular funnel because obviously we're going to have many funnels in our quick funnels accounts. We want something that's going to provide a unique URL. So let's just say, um, leggings Porter form. And that's gonna be the unique path. Okay, so now what we can go ahead and do is basically choose another template and will basically just start from scratch again, like we did with the 1st 1 So lets navigate over to sales and just click order form. And we can pretty much choose any of these templates once we go ahead and do that. Now we can edit this page, Andy, and we're just gonna go ahead and manage the sections and delete everything on here. Okay? And let's go ahead and delete the background image because we don't necessarily want that in our funnel, OK, and then click save. Okay, so now the easiest way that we can go about getting our order form up and running and functional in this sales funnel is basically just to copy the existing order form that have already prepared for you in the funnels that have already shared. Um, and the reason why we want to do this is because it's just the quickest, easiest way to go about doing it. And there's some aspects of the order form that have been configured specifically that will walk you through in leader in this video. So let's just go ahead and navigate to our shared funnels and let's click on this Breathalyzer Products funnel right here. And basically what we're gonna do is we're gonna go to the order section and edit this page because we basically want the information already existing in this form. So, uh, what we're gonna do is we're going to copy the first section. This actually has two sections. It has the section which includes the all this order information and that it has the footer for this particular funnel. So let's just go over here to this section Settings and wrote will click, save and let's call it something unique. So let's just say, um order, form template ah, section and we'll save it as a personal template. Okay? And so now we when we go back into our products, are order form on our funnel that we're working on right now, what we can do is we can add a section, navigate to my sections, and then we can choose the section that we just created, basically. And let's see, Gonna add a section. So Dragon, drop it into this area, see if I get this right. Okay, there we go. So now we have this order form automatically populating this funnel step, and we don't have to create any of this, but weaken tweak it based on what we want the funnel toe look like. So, for instance, I'm gonna go ahead and I'm going Teoh edit thes settings. I'm gonna change the background color toe white, because that fits in more with my theme of of the funnel that I've been working with Um and there's a couple things that we can change and tweak here. So, for instance, we want to make sure that the order buttons and every time the customers taking action, there's continuity between the color and theme because basically, that's just gonna make it more congruent for the customer to go ahead and click the button . So we're gonna want to dio is change this to the exact same color that we used in the previous funnel step, Um, which I believe was that color. And obviously we want to change this text. So we're gonna say yes, send me my leggings now, and that's pretty much good enough for that for the moment. So that's pretty much, uh, the main thing that needed to be changed. Um, you can edit or delete this text depending on the kind of, um, funnel that you're making. Um, if you want to have a 30 day money back guarantee, which I recommends and you can have this large trust badge present on your funnel, um, and then a couple of things that I wanted to draw your attention to. So, as you can see, there's a couple of sections here in this funnel. The first step that the customer will go through is entering their contact information, and you'll notice that all of these fields have a, um, designated information type. So, for instance, click Funnels knows that when someone enters their name here, it's actually going to be categorized as their first name. So that's extremely important. And it's actually very important when we get into automating are funnel, um steps and using these a pier, which I'm gonna be teaching you guys because basically I have made sure that all of these fields are configured properly, that they integrate with your shop if I end over low settings. So what that means is that when a customer comes in and they enter all of their information , that information automatically translates to the customer information and Shopify. And so basically what that means is that we can automate orders very easily and effectively . So, uh, this, for instance, I'll just show you this is a little bit more technical, but just that you know what I'm talking about. Here we have the custom type name, and this is called ah shipping underscore state. So this is set specifically so that, Um, whatever state the customer chooses, it's going to be, um, the type of information is already determined as the shipping state. So that's just how that's how that works in the back end. And I've done the same thing for the country. Aziz. Well, so you can actually go ahead and add more, uh, more options. There isn't. There's an option to add custom provinces and states. Currently, what I have so far is all 50 states in the United States. But obviously, if you are operating in a different country than you can go ahead and add your specific address data. Actually, it looks like I have the Canadian provinces in here is well, And if we look at this, yes, it looks like there's two country options that people can choose United States as well as Canada. So, yeah, when we're editing are funnels. We just want to make sure that all of this information is congruence and accurate to where we're going to be running our advertisements in. So basically what we're gonna be doing is the customer is going to be entering their contact information into this, these fields, and then they're going to be entering their payment information. So it's pretty straightforward and simple. And again, this will integrate with click funnels, which will integrate with stripe and then the call to action Button, where they can click to submit the form so you can see that this button is actually set to submit the order form, which is what we want. Um, we have trust badges here at the bottom, and we have things like free shipping, 100% satisfaction, guaranteed and secure ordering. So all of these things are really important in making an effective and secure order form. The one last thing that I'm going to do is I'm going to creates a new section, and I'm going to add the footer that we already created in the previous sales page. Again, we're gonna choose my sections and we are going Thio added, The footer that we created previously Oops. And again we have to drag and drop this. So Okay, so now here we go with our already pre fields in logo and legal pages with which directo r Shopify. So that's pretty much it for, um the format of the order form and the next videos. I'm gonna be talking about this component right here, which basically, um, takes information about which products were listing on this funnel step and displays this to the customer. So, um, action items for this video are just to go ahead and import this order form into your current sales funnel, make the necessary adjustments, and I will see you in the next video. 47. Lesson 44 - Adding Products: in this video, I'm going to be teaching you exactly how you can add products to your funnels and how we can configure products on the order form page. So if you haven't done so already, save your funnel step and navigate back to the main editor dashboard here and with the order form steps selected, go up to this top navigation menu here and click on products. And this is where we're able to add products to our different funnel steps. So all we need to do is add a products and will be taken to this form where we can configure everything about the products, the name, the billing integration that you want to use. The price of the product, the currency, etcetera. So one of the things that is really important when we're building funnels and is going to really increase our average order value is to offer the customer the opportunity to buy multiple of your products. So no matter what you're selling, you always want to give the customer that option. If they want to buy more than one, you want to make it really easy for them, and you actually want to encourage them to buy more than one. So the first thing that I'm going to do is I'm going to create the name of the first product, and I'm gonna call this one X leggings and I'm going Teoh. Then say that one. If you buy one legging, it's going to be 50% off. Oops. And so this is the title of the product that the customer will actually see on the order form now, in terms of amount, Um, obviously, you want to make sure that you're going to be getting enough, uh, to be able to cover the cost of advertising as well as buying and shipping the product to your customer. Um so, typically, what you the way that you can calculate this is basically calculating the cost of the products and determining, um, you know what? You think someone will pay for this products as well as Thekla current market value of similar types of products. So we know that yoga leggings can go from anywhere from, you know, $10 to $100 or more. So we have a really wide range with which to work with with this particular product. Um, now, on Allie expressed. These leggings are selling for about $9. Um, and I think it's around nine or $10 including shipping. So basically, what I'm going to be pricing these leggings at is going to be 29 95 because, um, basically, we're going to be giving them a 50% off coupon. So the main price of the product is going to be $60 listed on our Shopify store. And then with this discount, they're going to be getting these leggings for half the price at $30. So we'll just type in 29 95 or 29 99. It doesn't really matter. And, um, we wanted to be in this case in USD currency, and we don't really want to mess with the price display on the order forms because this is just an optional override. So we don't have to really worry about that. Um, we don't want this to be a subscription purchase. Obviously, it's just a one time purchase, and we can type in a product description because it will appear on our customer's credit card statement alongside our company name that we set up in our payment gateway. So this is kind of important because you want Teoh, um you know, provide the customer that information, so I'm just gonna put, um, yoga leggings. We don't really have to worry about any of this because this is more if you are stocking your own items. Um, so just ignore that for now. And we're not going to worry too much about these other options that we can set here, either. We pretty much just want to create the name of the products in the amount. So just click create products when we've done that. And now you can see that we have the name of the products as well as the price. So that's just one option. Basically, that's what we're offering the customer when they come through the main opt in page and enter their email for the 50% off discount, we're giving them that coupon, and that is going to be for one legging. But again, we don't want to stop there. We want to give the customer the opportunity to buy more if they would like. So we're going to add another products, and this one's going to be called to X leggings. And this one will make 55% off because we want to incentivize them to purchase more, and so we can offer them a bigger discount. So that will be the title. And then we can do just a quick calculation. We know that to yoga leggings would be $120 if they were the normal price. And so, um, 55% of that is going to be $54 so we can write 53. Ah, 99 and part description will just write the exact same thing yoga leggings, except will spell it correctly. And then we'll create the products. I'm just gonna edit this real quick, and then we're going to add one more options. So if the customer wants to buy three leggings, we're going to give them an even deeper discount of 60% off. So we'll take three X leggings at 60% off, and the price for this is going to be $72 with the discount So 71 99 and create products. So this all looks pretty good. Oh, I spelled leggings wrong up here again. Bear with me. Okay, So this is all looking pretty good. And when we navigate back into our main editor here and we can edit the page in the editor , the order fields is actually just dynamically updated. But when we click preview in preview this, you'll notice that now we have the dynamically updated products added to this order form so the customer can choose how maney they want, what discount they want to take advantage of, enter their credit card information and submit the form. So that's it for this video, and I'll see you in the next one. 48. Lesson 45 - Custom CSS: in this video, I'm going to be sharing with you a very powerful technique to increase your average order value and create very high converting optimized sales forms. So here we are. This is actually the Breathalyzer funnel, and we're at the order forms Step and you should have this shared funnel in your clique funnels account. Now we are previewing this funnel so we do see all the different options available in products that we can purchase. In this step, you'll notice that we have a bunch of bundled items set up so the customer can actually choose anywhere between one Breathalyzer at 50% off, all the way up to five Breathalyzers at 70% off ends. I really want you to just think about how amazing this option is that we can add bundled items and incentivize the customer to purchase more than one, because it's really going to increase dramatically your average order value per customer. But there's something else that we can do that's going to help with this even more. Um, you'll notice here that three Breathalyzers for 60% off is actually highlighted and its pre auto selected. So this is exactly how this order form is going to look when a potential customer comes through your sales funnel and the way that we can do this is by editing the CSS code for this page. And basically it just it really encourages the customer to, um, you know, opts for this option because it's already auto selected. It's already highlighted. Ends were saying that is the most popular option. So most people that come through this funnel are not going to buy just one Breathalyzer. They're gonna buy probably two or three, maybe even four or five if we're lucky. So again, it just really helps our conversion rates. So the way that we edit this is by editing the custom CSS in the Click Funnels editor. So we'll go back to the editing page, and the two feels that we're gonna edit are the tracking code in the custom CSS. So first, let's go ahead and click on the Custom CSS tab, and you'll notice that there is this custom code here now, before I move on. I wanted to mention that this code is actually, um, was designed and created by, um, Max Finn at cf pro tools dot com So he's providing this custom CSS for people to use. And he has a lot of other really cool click funnels add ons that are custom coded that you can get as at his website. So I just wanted to mention that because, um, you know, we're benefiting a lot by being able to use this custom code. So what we're gonna want to do is just, um, select everything in this fields. We want to select everything, um, all the brackets and everything and we're going going to control. See, we're gonna copy it to the clipboard, and what we're gonna do is navigate back to our funnel that we're working on right now. I'm gonna go ahead and edit the page, and all we're gonna do is just simply go to the custom CSS and we are going to Actually, it looks like we might have inherited some custom CSS from the A funnel template that we chose when we created this page. But that's okay. We don't really need this. So we're just gonna delete that and we're going to paste in the new custom CSS for the custom order form. And when we do that, we're just gonna click, save, And then we're gonna go back to the Breathalyzer Funnel, which has the rest of the code, and we're gonna click on the tracking code section. So the tracking code actually has two tabs and as a header code and a foot or code. And what we're gonna want to do is just come to the foot or code tab. And again, we want to copy all of this to our clipboard. And then when we come back and edit these settings again, we're gonna click on tracking code footer code, and we're going to add our custom code right in this field. And then we're gonna go ahead and close that out and click save. So let's take a look at what we have so far by previewing this funnel. Okay, so what we have so far is there is not a product that is, that is auto selected. Um, it's just the default to one. So we actually what we want to do is we want Teoh Auto, select the middle option, and we wanna have it highlighted. So the way that we do that is, by editing are specific code with the product information from our funnel. So what we're gonna want to do is go back into custom. No, Sorry. Go back into the tracking code and click on Footer and you'll notice here there's, um some instructions that go along with this code. So basically, we have to find our product I d and enter it here. And this is what's going to decide which product gets highlighted in auto selected. So I hope that makes sense. We can also change the text so we could say most popular. We can also say, um, you know, best deal something like that. Whatever we want to say. And then the to do for this item is we need to Yeah, we can change the text to whatever we like. And then there's one last thing that we need to do, which is, um, enter the products. I d in this line as well. So let's go ahead and finds the product I d. So the way that we do that is we go back to this main editor, page the order form, and we go back to the product section here, okay? And so, like I mentioned before, we want to auto select and highlight the second option. And the reason for that is because, um, it's just goes along with, you know, human psychology. We don't wanna get the most expensive option. We also don't want to get the least expensive option. We want to get the best deal. So basically, what we're gonna do is we're going. Teoh finds the product. I d by coming over here to the edit button, we're going to right click, and we're going to select Open in New tab. And, um, here on the you Earl. Um, okay, so let me just move my window dance. You can see what I'm doing here. Um, we have this u R l right here. And what we're interested in is this number right here. 1234567 digit number right there. All we're gonna do is we're going to copy this to our clipboard, and then we're gonna come back into our editor, and we're gonna edit the tracking code so that this is our personal products. I d. And again, we we need to edit our product idea in two places. Ah, line number three in line number 13. So, basically this is deciding, um, which products gets highlighted and this is selecting. This is choosing which product gets selected. So once we do that, we're just going to click out of this and we're going to click Save. And now when we go preview our funnel, it's going to look like this. So again we can decide what we want the text to be. We can decide which of these products we want to be selected. But, you know, typically you're gonna want to choose one of the middle ones and basically, yeah, Now we have a really compelling order form where someone is probably going to choose more than one pair of leggings because we presented this option in such a way that they're incentivized to buy more than one. Now, the other thing that we can do is we can actually change the color of the highlight. And if you want to do that to match your theme or your brand's, all you would do is just come back into the custom CSS and you would or you would edit that information right here. So if you wanted it to be, um, you know, red or green or blue or whatever. All you would need to do is find the color code and just enter that information right there . And you can basically make it whatever color you want. Actually, let's go ahead and let's try that. So I'm just gonna grab a new color and let's make it match kind of that green that we were using on our opt in form. So we're gonna select this hex color value right here, and we're gonna copy it and we're gonna say OK, by the way, I'm using ah app called Color zilla, which is a color picker for HTML. So let's go back into the custom CSS. And we will just put our new color right here. And let's just close this and click save once more and then we'll go ahead and preview. And now you can see that we have, uh, this green color instead of the yellow. So again, there's a lot of really cool things that you can do in ways that you can customize your order form. And this custom code here, which allows the auto select in the highlight, is definitely worth implementing in your funnel, because it's going to go that extra step of convincing the customer to buy more than one of your products. So action items for this video are just too. Implement the custom CSS for your personal order form, and I will see you in the next video. 49. Lesson 46 - One Time Offer: So now we have our opt in form as well as our order form, and we're well on our way to having our entire funnel built. Now, the next stuff that we're gonna want to do is we're going to want to create a one time offer or Upsell pages in our funnel. And the reason that we want to do this is because basically, people coming through our funnel are going to be taking through these particular funnel steps, and we want to have the opportunity to up sell them more items after they've made their first purchase. And again, one of the great things about using a sales funnel is that once someone decides to buy with you and make that first purchase, the next buying decisions become subsequently easier. So we definitely want to take advantage of that. And we want to offer at least one up, sell maybe even two or three in the same funnel, because we know that a certain percentage of people are going that are going to buy our first option products are going to go ahead and continue to buy the next up sell items, so it's a really great way of just increasing our order value and getting more from every single customer who is coming through our funnel. So basically, what we want to do when we are looking for up sell products is we want to search for products that make logical sense as the next thing for our customers to buy. And basically, we actually want to create a curated shopping experience. So we want to take our customers through through the funnel ends, basically provide opportunities for them to buy things that we know that they're going to be interested in. So we know that, for instance, in this funnel that I'm building, I'm selling Ah, yoga leggings. So one of the things that I might search for is yoga accessories. So here I am on Allie Express. And I've just done a quick search for yoga accessories to get some ideas and inspiration for other products that it can sell in the rest of my funnel. And it comes up with a whole bunch of different products for yoga and fitness and one of these products that I kind of like are these headbands here. Um, they're kind of cool. They come in, it looks like there's a bunch of different styles and they come in different colors. They sell for pretty inexpensively. And I could probably up sell this for, um, you know, at least 10 to $20. So, um, it looks like they do actually have a white one, which would be a really cool product to go along with our white yoga leggings. So that is one option as well. Um, actually did a little bit of research previously, and I found a product that I think I'm going to use as my 1st 1 time offer. Which is this white yoga crop top fitness, Um, long sleeve workout T shirts. And basically, this is a really great product for our funnel because it matches perfectly with what the customer has already bought. So we're thinking like, Okay, if these customers are buying these white yoga leggings, then they're probably gonna want a top to match. So actually, what we're doing is we're again. We're creating this curated customer experience where we're putting other offers in front of our customer that they know would be able they are customer would be interested in. And it looks like this top has similar qualities to the yoga leggings that were selling. For instance, it looks like it's ath leisure, meaning that you can, where it's when you're working out or not saying with the yoga leggings. And it just has the similar kind of style that the yoga leggings have. So I think this would be a really great product for us to begin to sell as an up sell product. So basically what I'm gonna do is I'm just going to go ahead and gather all of the product information about this particular item. I'm going to save the images. I'm going to save any relevant text, and I'm also going Teoh. Um, basically, I'm gonna add it to my shop if I store so we'll have that ready to go. So that's it for this video. Go ahead, do some brainstorming, pick out your first up sell products and I'll see you in the next video 50. Lesson 47 - Build OTO Page: Now that you have your O t o product chosen and you have all of your files, you can go right ahead and build out the one time offer page. So the way that you would do that is simply add another page to your funnel, so you just go ahead and add a new step ans name your final step and name the path. And I have actually gone ahead, and I've built out my one time offer page. So let's take a look at this. And I'm gonna go over some of the important key elements that you're gonna want to keep in minds when building this page. Okay, so here we are and you'll notice a couple of things right off the bat. Actually, let's go ahead and let's preview this so we can see how it looks right now. So basically at the top, we have the same logo bar that we used for the initial opt in page. So again, one of the things that we want to keep in mind is to creates congruity between the pages in the steps in your funnel. So again, you're basically creating a curated shopping experience, and so you want the customer, Teoh, come through your funnel and feel like it's one congrats process. And basically, what that's going to do is it's going to make the customer feel comfortable. And it's also going to eliminate any of the resistance in making more purchase decisions because again, you're building that level of brands that level of trust and is that is basically what you're trying to do when you're building out these pages. So here we have the the logo bar is the same. You'll notice the color scheme is mostly similar. Incongruent. Um, one of the things that I really like to do on one time offer and limited special offer pages is create this bar here at the top, which basically tells the customer where they are in the process of the funnel. Because if you think about it, a lot of people are going to come into this funnel, and they're going to think that maybe the first page, um, is going to be the last thing that they're going to do, and then they're gonna place their order in leave. So when when they come across this page, this one time offer page, it might be unexpected for some people. And so you just want to sort of set the expectation and let them know where they are in the whole process. So the first step is obviously placing their order. And now you're letting them know that Step two is the special limited time offer. And then step three is just their order is complete. So you're just letting them know that, you know, this is gonna be the last part of their decision making process. So, as you can see here, I also used a very similar splash page as theory Jinling one. So this is what the up the main opt in page looks like. And this is what the, uh, the one time offer page looks like. So again, first of all, you want to do that for a couple reasons. Firstly, because it takes less time for you designing the funnel, and secondly, because obviously you want to keep it congruent as possible. So here we have a main title going on. We said, Wait, get 60% off our white yoga long sleeve crop top. It was $75 but you get it today in the next you know, 10 minutes. I set a timer for 10 minutes for 29 99. So, um, I think that the timer is extremely important here, because again, you want Teoh continue that sense of urgency. And it really does help impulse the customer into making this decision now because they know that obviously, this is a huge discount. So, um, if they don't make the decision now, they won't have the opportunity to later. So this is a very important key step. Now, here we have the option button and one of the incredibly amazing things about using click funnels and one time offer pages is that you don't have to have the customer input their credit card and billing information again. They've already done that in the order form, and so literally all they have to do if they want this product is just click this button. So I mean, imagine how amazing that is, because it just eliminates so much resistance. It makes it so much easier for the customer to make the purchase decision. And I mean, this is a fairly significant purchase based on the rest of the funnel. I mean, imagine, um, you know we were selling these yoga pants. Um, I believe it was for you. It was for the same price. It was for 29 99 at a 50% off discount. So if a customer is coming through here, they buy the leggings. They've already made a purchase decision from you, so it's going to be that much easier for them. Teoh, you know, re up on this purchase and you've just doubled your average order value. So I mean, you can see how powerful that is. And the fact that they don't have to enter their credit card information again is absolutely amazing. Now, another thing, what you're gonna want to do is obviously want to give them an option for not buying this one time offer product. So I usually just add this link at the bottom of the confirmation button. And if they don't want to do this, they can just opt out and they can click this button and it'll take them to the order page . And in the next video, I'm gonna be showing you how to configure these buttons properly. But let's move on with the rest of this funnel. So, um here again. You know, I was just adding some text to talk a little bit more about this product you want to add, as many pictures and images and graphics is possible just to because it then helps to convince the customer of the quality and value of the products ends again. You'll notice. Here I have the same called Action it with the same timer. So all of these elements are important. You see the price, they see what price they're agreeing. Teoh, They have this impulse factor going on here, so they're going to want to make a decision soon. And again the opt in button with the opt out button below it. I also added a little bit more images and text to this just to you know, that's a little bit more information. And then here at the bottom, we have our footer. So that's pretty much it for this one time offer Funnel And I would recommend is building your one time offer funnel in a structure similar to this? I mean, you want Teoh basically have a high quality page that is going to be congrats with what with the previous steps of the funnel, you know, have similar graphics have similar colors, have very clear called actions. You know, you can use things like the countdown timers. You know, let them know what the price of the of the product obviously is is extremely important. Um, set up, opt out buttons and just pretty much, you know, experiment and have fun with it. So action items for this video are to simply build out your one time offer page using the, um the resource is that you gathered in the last step. So that's all for this video, and I'll see you in the next one. 51. Lesson 48 - Configure OTO Buttons: Now that you've built your one time offer page in this video, I'm going to show you how you can configure your opt in and opt out buttons properly. So let's first look at the opt in button here. And if we click on the settings, you'll notice that you can set the action for the button and right here you'll see that, um, it sets to buy the products, but we don't have a product set up. So the way that we're gonna fix that is just by going over into this May and editor and we're going to again just add the product like we did for the regular opt in page and, well, just name this products Wait Yoga Crop Tuck, 60% off discount, and then the amount is 29 99 and that's about it. So we're going to create the product, and there we go. So now when we go back to our funnel, we can edit the settings. We can set the action and let's go ahead and refresh this page. Okay, so now we can actually see that we have it configured is that we have a one click up sell the white you go, Crop top is actually set up. So what that means is that when someone clicks this button, click funnels will know that they have made this purchase for 29 99 for this crop top. So that's it for that. And let's go ahead down to the bottom and configure this button in the exact same way. Great. So we're all set up with that and now to configure the opt out button. So the way that we're going to do that is through a link. So basically, we're going to create a link here, and we're gonna paste that in this this field right here. But first we need the link. So if someone wants to opt out and they do not want to purchase this product, where we're going to do is we're going to take them to the order confirmation page, so that's actually going to be the next step in our funnel. So let's head on over to the main editor and we're gonna add a new funnel step. Um, now, to name this final step, let's just call. It's, uh, yoga. Um, thank you. And actually, it's called this path yoga. Thank you. Ends, then, uh, we'll call the name of the final step order confirmation. And basically, this just means that we're gonna have a unique you are. L So we're gonna know which funnel is going to be linking to this. Thank you, Page. Do you want to make it a little bit more unique than just to thank you? Because you're probably going to have multiple thank you pages in your clique funnels account. So now let's go and create that final step. And again, we're just going to select a template and we'll build it out in the next couple of videos. Okay, great. So now we have the URL. So we're just gonna copy this URL and we're gonna go back into our funnel editor and we're going to paste the URL link right in this fields, and then we are not going to have it open in a new window. We're gonna keep it opening in the same window. So after they click this button, it'll take them right to the order confirmation in the same tab. So that's it for that. And then we're just going to do that for this next one again. We're gonna create a link and paste in that same you are ill and actually gonna change the color as well. So that's it for that. And we're going to save it. And we should have all of our buttons configured. So action for this video is just to make sure that you have all your buttons configured. Also, if you haven't done so already, make sure that you are updating your s CEO in metadata for this funnel step and I will see you in the next video. 52. Lesson 49 - Thank You Page: So in this video, let's go ahead and build out the final step of our funnel the order confirmation page. Now, I've gone ahead and built out my order confirmation page for this particular funnel. And so let's go take a look in preview this page and a walk you through through some of the key elements that are good to have in a order confirmation page. So, as you can see here, we have continued branding elements. We have the logo bar, and I also put thank you for your order and then please check your email for order confirmations and shipping up updates. And I usually like to put something like that because again it sets the expectation for the customer. Where do they go from here? What should they expect? Um, it, you know, again builds that level of trust because they know that they should be getting an email. So, um, they contract their order. Obviously, customers like knowing the status of their orders. So this is extremely important to set that expectation. Um, here we have a product receipt and it's actually dynamically updated, which is a cool thing. That cool feature that you can add in your funnel. So based on whatever they purchased, it will actually give you an order summary here as well as theater tal price of those elements. So that's a really good thing to have. And I usually like to include this in my order confirmation pages, even though they're going to be getting an email. It just kind of summarizes things for your customer. The next thing that I like to do is I like to add, um, another element, which basically allows them to visit our online store. And the reason that I like to do that is because there's no better time to get a customer to look at your store and buy more of your products than when they've already made a purchase. Because there already, you know, uh, comfortable with shopping with you. And, you know, they're in a buying mood. So you definitely want Teoh add something like like a link like this, Or it can help to add a link like this and get customers. Uh, you know, show your customers where your story is so that, um, again they can make more purchases. Hopefully, So what I usually like to do is, I leave a link to my store. So if they click on this link, it'll actually open in the same page. And I'll take them right to our online store, which is our shop. A five page. And what I also like to do is I like to say, take 20% off your entire order with coupon code. Thank you. And I really like doing this because it's kind of like thanking them for being, Ah, first time customer with us and customers really appreciate it when they get, you know, this is actually a pretty significant discount when you think about it. And, um, you know, again, we're just trying to increase that average order value as well as provide the customer more value from us. So, yeah, I really like to include a link to the shop if I store and just Ah, thank you. Discount code. Now, the way that you set up this coupon code is actually through Shopify and I'll show you how to do that right now. So if we head over to our Shopify account, there is a link down here. Um, I believe it's under products. Um okay. No, Sorry. it's Ah, there's a discount bar right here. So all we have to do is just say, create discount code. And then what we're gonna call this is Thank you. Because that's what we wrote in our in our text. In our funnel, we can call it anything we want. But I like to say thank you. Because, I mean, we really are thanking our customers for being first time customers with us, so we wanna incentivize them to continue to be our customer. So, um, thank you is our is the name of our discount code, which means that when they check out from our Shopify page, all they need to do is enter this code and they will get the discount now discount type. We can actually choose any amount. We can call it a percentage weaken, give them a fixed amount, free shipping by ex get why we can do a whole bunch different things. I like to do percent percentage discounts. Um, so we're gonna do 20% discount. Um, I like to use 20% to, because it's definitely, I think is incentivizes people Teoh make another purchase. Um, as opposed to like, a five or 10% discount, 20% is pretty significant and people feel like they're getting a good deal. So that's just personally what I like to do. Now we can say entire order. Um, no, because we wrote that in our funnel. I'm just gonna leave that there for now. But if you want to say you just wanted Teoh allow people to take a discount off of a specific collection so I could write in this funnel, you know, take 20% off our entire athletes, your collection. And then here I could just search for my collections and any products that are organized under my ath leisure collection, they would be able to apply that discount to, But right now, let's just keep it simple, and we'll just put it for the entire order. Minimum requirement is I'm gonna put none, but we can require again if we want to sort of make sure that we're not going to lose money on on something like this. We can definitely set a minimum amount. Customer eligibility is everyone ends. Let's limits this to one use per customer. So basically, what that means is that anybody is eligible as long as they have the coupon code, but they can't use this discount multiple times. Obviously, um, we just want to give them, you know, this one. Thank you. Discount. And then basically, we can just put the start date and we can set an end date if we want, but I usually don't. And then here we can see a summary of the coupon code using thank you discount code 20% off the entire order. It's a one use per customer and its active starting right now. So all we would do is just go ahead and save this discount. And now we have this all set up and created. So when someone comes over to our store, they click this link and they check out on our Shopify store. They can enter this discount code and get an additional 20% off. So that's pretty much it. It's super easy to set up discounts. Action items for this video are to complete and build out your thank you page. And if you would like, you can create a discount code to add in your confirmation page. So that's it for this video, and I'll see you in the next one 53. Lesson 50 - Enable Test Mode: So by this point, you should have built out all of these steps in your very first products funnel. And I hope you'll agree that building out these product funnels can actually be a lot of fun. Because what you're doing is you're creating an above average buying experience for your customer. And even though it takes a little bit of effort to set up these funnels, it's definitely gonna pay off in the long run because your customers going to trust you and they're going to want to buy from you and continue to buy from you. So, um, one last thing that we want to make sure is configured before we move on to the next week's videos. Um, just come over here in settings and make sure that everything is configured correctly. So make sure that you're using the domain that you want to use. Make sure that the path of the funnel this is gonna be the starting path for your main You . Earl is what you want it to be. And you can also make sure that you have this stripe test mode toggled on. So what we're gonna do is we're just gonna come down here and save that setting. And basically, what that allows us to do is it allows us to on the order page, we go ahead and edit the order page, and then we could click preview. Basically, what that does is it turns on the test mode for the funnel, which means that we can actually send test orders through this funnel. We can go through all of the funnel steps ourselves, make sure that everything is running smoothly, and it will actually basically produce a test orders that we can make sure that everything is working properly before we start driving traffic to our funnel. Um, so you can go ahead and toggle the test mode on. And the other thing that I wanted to mention is that, um I'm actually going to be sharing this funnel with you guys, so you'll find this link in the description of this video. And basically, I just wanted to give this to you guys as a bonus and a thank you, um, for being action takers and basically making it all the way to week three. So again, if you just click this link, this this example funnel that we've been working on this week will actually be downloaded right into your click funnels account. So that's it for this video. And I can't wait to get started on week three, So I will see you in the next video. 54. Lesson 51 - Week 3: So congratulations. You made it all the way to week three. Now, in these next two weeks, we're gonna be learning some or extremely important skills to allow you to be able to scale your e commerce business. And in this next week, we're going to be talking about using a program called Zap e er. Now what's happier does is it allows you to automate your workflow, so basically it connects your click funnels products funnel to your Shopify accounts. Now, why would we want to do that? Well, basically, Shopify has an amazing infrastructure for managing customer data. It can send customer emails. It can sends customers updated tracking information, and it can basically even store customer data. And you keep in process returns and refunds if necessary. So we want to take advantage in really leverage Shopify eyes amazing customer care infrastructure. In order to do that, we're going to be using the programs Appier to connect the click funnel sales funnels that we just made into our Shopify account. So what this means is that any time someone a customers coming through the sales funnel, their information will automatically be imported into Shopify, where it's super easy to fulfill the customer order. So basically, that's we're gonna be learning in this week. And then in Week four, we're going to be diving into driving traffic and actually starting to make your first sales. So definitely get excited. We're gonna be starting to get into some really neat stuff here. So, um, super excited to teach. Use Appier. So let's get into it. 55. Lesson 52 - Zapier Overview: Okay, So before we get started, what is Appier zap here is basically an online automation tool that integrates over 1000 different APS you can create. Automation is between two completely separate programs. So, for instance, if you wanted to create a an automation between Facebook and Google Sheets, you can do that if you wanted to create an automation, Um, where data is transferred between click funnels and your INSTAGRAM account, you can do that. Um, there's, I believe, over 1000 different maps that you can connect together using this automation software and the one that we're going to be focusing. Focusing on specifically is connecting click funnels to Shopify. So that's what we're gonna be learning in these next few videos. But sappier really is a very powerful tool. Um, and it's very helpful for doing any number of things in terms of automating, um, work flows online. Now, um, we're going to need to sign up for a sappier account, and this is the pricing page for this program. So we were gonna be needing the starter package, which is $20 a month. So it's not that bad. Um, $25 a month if you are billed monthly, so it's super affordable in the amount of time this is going to save you. It's very well worth the money. So, um, we're going to be needing the starter package because we need multi step zaps and Shopify is considered a premium app. So the other cool thing about this, though, is that you do get a 14 day free trial so you don't even have to worry about being billed yet, so you can just click. Try free or purchase now. Or you can just navigate over to zap here dot com and just sign up. You can use your Gmail address if you want. Enter your first and last name and choose a secure password. So I'll leave the link in the description to this page and, um, actions. Step for this video is simply to just create your zap your account so we can get started in the next video 56. Lesson 53 - Creating A Zap: So now that you have yours Appier account all set up, you should be redirected to a dashboard that looks a little bit something like this. And as I mentioned before is Appier creates automation is between different applications, and those automation ins are called zaps. So we're gonna be creating it a zap which is going to connect our click funnels products funnel to our Shopify page. So if you go over here to this dashboard and click on zaps, you'll be redirected to this page where all of your zaps will be. And, um, what I recommend is creating a new folder for each product funnel that you create zaps four . So in this ex