The Complete SEO Training Masterclass - Get FREE Traffic to Your Website from Google | Robin & Jesper ✓ | Skillshare

The Complete SEO Training Masterclass - Get FREE Traffic to Your Website from Google

Robin & Jesper ✓, Teaches Digital Marketing

The Complete SEO Training Masterclass - Get FREE Traffic to Your Website from Google

Robin & Jesper ✓, Teaches Digital Marketing

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28 Lessons (2h 50m)
    • 1. SEO Introduction

      2:15
    • 2. 3

      4:42
    • 3. What is SEO?

      4:09
    • 4. Before Doing SEO

      4:11
    • 5. Keywords

      5:47
    • 6. Black Hat SEO vs White Hat SEO

      5:48
    • 7. On Page & Off Page

      4:59
    • 8. SEO Ranking Factors

      9:33
    • 9. Google RankBrain

      6:47
    • 10. Dwell Time

      3:58
    • 11. Keyword Research Explained

      5:19
    • 12. Different Types Of Keywords

      3:58
    • 13. Find Searched Keywords

      10:44
    • 14. Find Keywords to Rank For

      8:04
    • 15. Get Content Ideas

      9:24
    • 16. Get Video Content Ideas

      7:37
    • 17. Spy On Competitors SEO

      9:04
    • 18. On Page SEO That Works

      8:06
    • 19. Page Title SEO

      4:39
    • 20. Write Clickable Titles

      12:26
    • 21. Meta Description

      6:53
    • 22. Subheadings

      7:00
    • 23. Related Keywords

      4:31
    • 24. Long Content

      6:18
    • 25. Update Your Content

      3:42
    • 26. Internal Links

      4:42
    • 27. Backlinks Explained

      4:36
    • 28. The Skyscraper Techniques

      5:48
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About This Class

Tired Of NOT Getting Any Traffic To Your Website?

Learn The Latest Effective SEO Training To Optimize Your Website & Get Traffic From Google To Your Or Clients Websites.

In this The Complete SEO Training Masterclass we're taking your through a journey from being a Beginner to becoming an Expert in Search Engine Optimization! 

With The Latest SEO Training in real actionable steps with all answers needed you will not only become confident in your SEO for complete optimization.

FROM BEGINNER TO EXPERT

From The  SEO Fundamental to Optimized Website & Content On Your Website Within Hours.

After This Course You'll Be Able To

  • Perform SEO (Search Engine Optimized) Content for You and/or Clients

  • Find Keywords to Rank Your Content For In Google

  • Optimize Any Website For All Traffic

What You Will Master Inside This Course

  1. Find Keywords to Rank For In Google

  2. Spy On Competitors SEO

  3. Get People to Click Your Links

  4. Content Writing

  5. Speed Up Your Website For Better SEO

  6. Optimize Any Website After Mobile Users

  7. And so much more...

The Course includes:

Articles, Templates & Tools That'll Help to Maximize Your SEO and Get Traffic to Any Website!

The Majority Of The Tools In This Course Are For FREE and Will Help You Get Results.

The Truth is... That we've spend month on making this course as easy to consume for you as possible. We're only using the latest features available out there today and we'll continue updating this course for you.

Are You Ready to Start Learning Effective SEO Training?

See You Inside The Course.

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Robin & Jesper

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Robin & Jesper ✓

Teaches Digital Marketing

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We're passionate about teaching! There's no greater joy than watching beautiful testimonials of people achieving their goals and dreams. That's why we STRONGLY believe in full and constant support. With ALL of our courses you can expect:

If you're interested in learning Digital Marketing - Social Media Marketing or Creating a Something Awesome..

We're at your service!

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Robin & Jesper

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Transcripts

1. SEO Introduction: Are you tired of not getting any traffic? Are you looking to start ranking on Google's first page? If so, then welcome. This is the S e o monster class. And my name is Robin. And my name is Yes, for And we are digital marketing professionals that have been teaching thousands off freelancers, small business owners and everyday people how to use and how to monster search engine optimization in order to start ranking own Google, get more traffic without spending any money, get more clients and grow your business. Did you know that if your website is not optimized, Google will not rank it? In fact, 91% off all websites will never get any organic traffic. That means that if you're not doing S c o on your content and website, no matter how good your content and Web site might be or look, you're not going to get any traffic, which means no business in this course. You learn how to spy on your competitors s CEO, use their keywords and outrank them with it. On Google, you learn how to master the number one ranking factor on Google, which is back links. Where do you want to sell something, expand your brand or grow your website, Asa Hobie. Then discourse is for you. And remember, you're protected by a 100% money back guarantee, which means that there's absolutely no risk in start learning right away. We'll continue updating and expanding. Our course is to make sure that you're up to date with the latest updates and material. We've also included premium coaching in this course, so that means that we will be answering any of your questions in the Q and A section within 24 hours. So what are you waiting for? Get started today and we'll see you inside of this course. 2. 3: So in this video, you're gonna learn why 91% off all the Web sites on the World Wide Web is not getting any organic traffic, so let's dive into it. The number one reason is because website owners are trying to find shortcuts, shortcuts that will help them get tons and tons and tons of traffic. Now, this is not truth. Trying to use Black hat Seo tactics don't work. Trying to find shortcuts with getting organic traffic don't work. You need to have the mind set off long term success creating valuable content. 40 uses on your website. For them to stay on your website for a long appeared of time is really key, because if you do this, then we're telling Google that you are having and high authority websites which will lead you to long term success. So the mind set off long term success. Let it take time with Seo, and you will eventually win in the long term. The second reason why people don't get organic traffic to their websites. It's because they're repeating the usage off their content on the website, trying to rank for the same kind of keywords and just don't add any more value to their confidence. So if you're already are having a blawg, are having articles on your website by refreshing those articles and block post with more valuable content. You were telling Google that you're having a fresh website. You're having a lot of content with high value, and you will rank even better in Google Search and trying to create new content around the new sub topics within your niche is very key here, so to try to rank your content for a more variety off keywords is really key. But always have in mind to keep adding more value to the content, and you will rank even faster and get more traffic to your website. The third reasons why people don't get traffic to the website organically is because they're using to difficult language. Now, if you're riding in plain English, you're trying to use all kinds of fancy terms within your niche that will only confuse your audience when somebody's coming to your website and looking for information, they're looking for information off words that they can read now have in mind also that 90% of people speaking English are not native speakers. So by writing more like you're speaking, which is copyright, wanna one? This will make whom ever who is visiting your website toe Understand what you're trying to say and people are more likely to spend more time on your website which eventually will lead to higher Google ranking, which eventually will lead to Mawr traffic to your website. So right, more like you're speaking, That's copyright one a one. We will talk more about cooperating in this course later on, but just to be clear, right, more like you're speaking and you will get more traffic to your website. The fort reason why people don't get traffic to the website is because they're not finding the right keywords to rank for now. What do I mean with that? Well, everybody's want to try to rank for getting fit, getting shape, get more money and so on these generic terms. You definitely would like to rank your website for those kind of words, right or any type of generic words within your field. But the problem with that is it's a tone on tone and tone or websites out there today, all of the ranking for dose terms such as high a toy to websites. But the thing that you need to do instead is to focus all your energy on doing keyword research. Smart and I will show you in this course on how to do that. But essentially what it means is you would like to rank for long tail keywords, keywords that people are not trying to rank for but people are still searching for so that you can get traffic to your website. And the fifth and last reason why people don't get traffic to the website is simply because they are trying to do everything on their own. They are not doing any link building and what link building basically is to network with other websites with in your niche trying to create this bond with other people and other websites in order to rank higher up in Google search. Because if a website is linking your website on their website, then this are telling Google that we are off high it or do we are a popular website and you definitely would like to be a popular website and this way you will get a lot off more traffic to your website so This was the five biggest reasons why people don't get organic traffic to their website. And inside of this course, we're going to make sure that you are getting traffic to your website organically, so follow along to the next video and I'll see you there. 3. What is SEO?: Now, in this video, guys, we're gonna talk about what s CEO is also known as search engine optimization. So let's dive into it now. What is a CEO? Well, as he always basically the act that we need to perform in order to get free traffic from search engines, search engines such as Google, YouTube, Amazon we having being where having Yahoo and so on. So zero is basically the act itself that we need to perform in order to get traffic floor free from these big websites. So now your question might be, How do I do this? So how do we do this? Well, first of all, we need to make our content more relevant. We need tohave. The answer that people are searching for our job is to find out what people are searching for. And the search engines job is actually 2% the best content for the users on their platform . So this is what we need to do. We need to make our content more relevant for the search engines and also for the people that are searching for it so they find our content. Next step we need to take is to increase our authority. We need to make sure that our content, whether it's a block post, is a YouTube video is a product that we're selling is popular. So if we go to the Internet right now, now, by going to Google searching for the term beard oil, we can scroll down, we can see in the top wearing sponsored content people actually have paid for this. So this is not eso. Then we're having videos here in the top, and then we're having some websites here with some articles. Now, a fun fact is that the top five results on Google is actually getting 75% off all website traffic. How crazy, Right. So that is why you would like to rank your website in the top off Google. Now the same goes for Amazon. For example, If you go to Amazon and you search for beard oil, then these are companies that actually have made their product popular. So the top results here will get the most sales. You can see the results with the most reviews, for example, and the most stars. They are getting the most sales and the ranking in the top because they made their product popular and the used S E o in the right way. Same goes for YouTube. If you go to YouTube and you search for beard oil, you'd make a search for beard oil here. Then you will see that while in the top we're having an ad here, not a CEO. But you can see the top results here has the most views. They're having a lot of use and also a lot of engagement. This heavily depends on what platform that you are on. Do you have your website? You would like to rank it on Google? Or do you have a product to sell like on Amazon, for example? Or do you have and YouTube video that you would like people to see? Now this is different. Eso and we will talk about in Maurin the course. But just know that you need to make your content popular. Then we're having something called technical optimization. This is the entire process that we need to do in the background in order to get seen and get found on Google, YouTube or whichever search and you would like to get traffic from. So that is the technical optimization the entire process that we're going to go through in this course. In the end, it all comes down to if we would like to perform good eso. We need to help search engines to rank us. We need to help them with presenting relevant content, popular content. And we need to do this in the background over website over YouTube channel inside over Amazon account or which ever platform that we're using. So this is basically what eso is and what we need to do. Let's dive in MAWR into depth on how to do as Seo properly. I'll see you in the next lecture. 4. Before Doing SEO: in this video, guys, we're gonna talk about things to do before we go into a CEO before we trying to search Indian, optimizing any over content on a website on a YouTube channel or wherever we're having our content. So let's dive into it. So before we do any eso to any over content, it's really, really important to consider a few things. And the 1st 1 is, what's your goal with your S E O is to get more traffic to your block post. Is it? To get more traffic to your YouTube channel is to get more traffic to your product pages is to get more leads for your business. What is your goal in this video? I'm going to take one example off hours. So you have a better understanding after this video what you may consider to do before you do any search engine optimization to any of your content. For us in this video, it will be to sell this course. This is our goal, so we want to sell more copies off this course. So by knowing that we would like to sell more copies off this course, the next question is who is your audience now. This is heavily depending on what you're doing. If you're having any business, if you're having type of niche on your maybe blawg content on your YouTube channel or whatever content that you're creating, who is your audience? For this example, Our audience will be marketers, small business owners, freelancers, influencers and social media experts. Knowing this will help us to understand what type of language to speak in text, to get found by a CEO, so knowing your audience is very important. If you don't know who your audience is, you may consider to figure that out. Next step is what type of content is it that you would like to search Indian optimize. Is it a block post? Is it your poor? The cost isn't your YouTube video or any other type of content. You have to figure that out because next up is what medium will use. Now you can either use Google. So if you would like to rank on Google, you're having a website, maybe, and you having blood post on that website off course, you would like to rank on Google, then you know that your medium ISS, Google or else if you're having a YouTube channel on YouTube, is the medium that you would like to use now. As I said, Google is great for website, for example. Now this is our website. If we we have like and block post on this website, then we will definitely go with the medium off Google. But for this we would like to rank video, so our medium will be YouTube. So every search engine works a little bit different, but it's in the end, this same. So there's different types of criteria to Google than it is for YouTube, for example. But the main goal for these big search engines is to rank the best content and to show the best content in the searches for whom ever is searching for whomever who's searching for anything on either Google, Yahoo being YouTube, etcetera. So right now, knowing that our goal is to sell our digital marketing course, then we know that we have started with the fundamentals before doing any Seo to our content . Let's go to YouTube and see how this looks. So here are YouTube video and the title says, digital marketing branding why most businesses fail within the first year. Now, if I scroll down here to the description of the video, you can see here where it says and rolling to our best selling course on digital marketing here, and we have linked it here in our you tube video. So whenever anybody is clicking this link, they're coming directly to our best selling course, and they're able to buy it biased, adding it to cart here. But this is a goal for also always have a goal in mind when doing any optimization to anything on your website. Simply speaking before you doing any Seo to your content. And when you know all of this, it's time to find your keywords. We will talk much more about keywords in an upcoming lecture, so I'll see you in the next one. 5. Keywords: in this video, guys, we're going to talk about what keywords are. And I'm also gonna present to you an example on how to use keywords in wanted to rank on Google YouTube being Yahoo, etcetera. So let's dive into it in this video, guys, we're gonna take these pair of Converse shoes as an example. But first of all, what are keywords? Key words are the words that people are using when they're searching for something on Google. YouTube being yahoo in a search engine. Those are the keywords, and people are mostly searching for keywords to solve our problem. Now we would like to be the solution off their problem. So let's say that they're having white sneakers and they need to wash them. We would like to pop up as the first thing on Google to get all the traffics to our website , because the reason is we are selling these pair of shoes. So you would like to pop up number one in Google search for thes keywords. That is why we're performing something called keyword research because we would like to rank even better in Google search. So if you look on the screen right Now we're having the search term wash white Converse shoes and you can see where the air was pointing at it says Volume zero monthly searches, which is bad guys. So if we were to like creating a block post or a video or some kind of content with the keywords wash white Converse shoes, then nobody would see that content. So we need to twist our keywords around a little bit when we're right in the title for our content. For example, instead of writing wash, for example, we could write clean, and now we can see that we're having 90 monthly searches, which is way better than Ciro. But by just twisting this a little bit more. Look on the screen right now. It says clean, But we're typing dirty. You can see we're having 840 monthly searches. So if we were to rank for this, for example, Number one on Google and people were clicking on a link common to our website, seeing that we're having an article that is very, very helpful on how to wash their dirty Converse shoes, and we're also having a linked or sales page where we having sale on these Converse shoes, we will get traffic to our website, which is the main goal here, guys. So this is the main reason why we're doing keyword research. That is because we would like to rank for the search terms that people are searching for on the biggest search engines. And remember, guys is very important to use relevant keywords now for this example, use Converse shoes. If you would like to rank for Converse shoes, don't use Nike shoes. For example. If you would like to rank for Converse, use if you're selling commercials. Because if somebody is coming to website, maybe let's say that you wrote in clean white Nike shoes. They come to website to see that you're selling Converse shoes, and they would like to buy Nike shoes. Then they will just exit your page and moved back to Google, and this will eventually move down your page in rank because this tells Google that your content on your website is not good enough, then eventually your website William disappear on Page two Patriot page for etcetera, and nobody will find you buy these keywords. That's why we would like to use relevant keywords related to our products, services, articles or YouTube videos or whatever type of content that we're having. So always use relevant keywords when you're doing any type of a CEO on your content. And as you already seen that related keywords works to as you look on the screen right now . In the beginning, we have wash wide Converse shoes, and there was nobody in the entire world that were searching for wash white Converse shoes on Google, so therefore, we wouldn't have any traffic whatsoever. But if you look on the screen right now by yes, typing in dirty white Converse shoes honor article on our YouTube video, etcetera, then we can see that is 840 monthly searches per month, which eventually can come to our website buyer products or services. Signing up for an email list or just reading are blawg, post and connecting with our content and us as content creators. So this is why keywords are so important now. What are keywords? Keywords are basically words that people are typing into a search and in order to find a solution off their problem, you and your content would like to be that solution and We're performing keyword research in order to get better ranking on these search engines in order to get traffic to our website and make sure that you always using relevant keywords because you don't want people to come to your website and then just exit your website so that you eventually lose rank on Google on YouTube, etcetera. And you're telling the surgeon in that your content is not good. You would like to have people on your side on your videos, on your content for as much time as you possibly can. Because then we're telling these search engines that your content is very, very valuable. And also we need to twist around a little bit, sometimes by using related keywords because they work to search engines such as YouTube, Google, Bing, Yahoo, etcetera. They're very, very smart these days. They're having boats that are understanding related keywords to whatever you're searching. So this is basically what keywords are, and they're very, very important, and later in this course, we will go into keyword research and really optimize all of your content guys. So with that said, I'll see you in the next video 6. Black Hat SEO vs White Hat SEO: Hi guys. In this video, we're going to talk about the differences between something called Black Hat Seo and White Hat Seo. So let's dive into it now if you never, ever have heard something called Black Hat is your white hat, Seo. This video will be really, really helpful to you, so let's dive into it. First of all, what is Black Hat? Seo Black Hat Seo is basically when people are trying to treat Google to get bed the ranking for their website. So one tactic could be, for example, keyword stuffing your stuffing a lot of key words. If you look on the screen right now on the right hand side or stuffing a lot of key words that you think people will search for, for example, make money, make money, make money. So when anybody is coming to Google and searching for make money than their website can pop up in search. But it's very, very dangerous to do this, and often there's not good content on that website. They're just keyword stuffing because they want people to calm to that website. Another way that people are doing this is actually spamming blog's with back links there linking their website on another website and back links are very, very helpful and useful when it comes to eso and very powerful because of the reason that by back linking your website on another website then you're telling Google that your content is good because other websites have linked your website on their websites. But spamming blog's with a link off your website is not the way to do it properly. Another way that people are doing this is stealing and re posting others articles. This is just bad. If you look at the screen right now, Robin es but dot com. And then if somebody went into our website and copy the entire article on a website and they put it on there, it will look something like this and this is not good. Don't steal other companies and websites content. Create your own content and why you don't want to do any black hat. Seo is because Google can ban your website so your website won't rank on Google. That is bad. Guys, we do want to do good s CEO in order to rank on Google high up on the page for our keywords . So Please guys, don't do black hat Seo because your website will eventually get banned from Google. So your website, your content, your products, it's so on won't be seen by anybody who's typing in a search on Google because Google have banned your website. So let's have a look at what White Hat Seo is, well, white hat as he always. Basically, when we're having good content on our website and then people are coming to our website looking at that content, people are spending time on a content. Then we're basically just telling Google that, hey, our content is great Rancor content on the first page off Google. So there's basically different ways to do good White Hat a CEO and one example could be creating high quality information. Now, as I already told you by us creating high quality information on your website that makes people spend more time on your website. This will tell Google that hey, I'm having great valuable information for people to read and to watch on my website. So please just rank my page in the top off Google, and not a way to do this is by using relevant keywords for humans don't spam your keywords into your articles or block post on your website. Use relevant keywords four Humans that humans can consume because off the reason that you would like to have people on your website for as long as you possibly can in order to rank better on Google. Another way to do this is by guest posting your posting a valuable article or blood post. Or maybe you're posting a video on another website within your niche, and that person can also guest post at your website so that we're building some back links back and forward. You're sending your traffic to another website and that website, sending traffic to your website. This is a very effective way in order for you to get more traffic to your website and rank higher in Google's search. Another way to do this is by answering post vid value on blocks. Now you can go into any blawg really within your niche and write some valuable information for people who read that post because people also read comments within block posts. So if you have additional information to this block post, then you can write some additional information and then you can type in your website, and then you will have one more back link. But don't spam your website on anybody's website because eventually they will report you and then Google might ban you. And this is not the way you would like to do it. You would like to go into block post and answer with valuable information. So for you to just have the information off what black hat Seo is and what the White Hat Seo is, you definitely want to go with doing White Hat Seo, create valuable information network with people, answer post with in blawg posts. And this will make it so much easier for you to become best friend with Google. Okay, So go with the white hat, Seo, and I'll see you in the next lecture. 7. On Page & Off Page : in this video, we're going to discuss the differences off something called on Page as CEO and off Page Seo . I'm also going to share some tips and tricks on how to do this effectively, so let's dive into it. All right, guys. So first of all, what is on page as CEO on page? Ezio it. What's happening on your website? What you are doing, what's in your control. Things such as creating better content basically on your website, creating and optimizing it for search. And we're gonna go through that later in this course, but basically is create better content. Create longer and more in depth posts on your blog's for example. Another way to do this is by creating better user experience. If you look where the arrow is pointing at right now, a better user experience on your website would be some kind of menus or sub menus that are really pointing people who are on your website to the right page where they would like to end up. So by just creating better user experience, we will have people on our website for a longer period off time, which is great for a CEO and you already know that if you watched some lectures off this course, another way to do this is by improving usage off key words. Now, don't stuff your keywords in here. Yes, use keywords when they are necessary. Next way is to improve page speed. We will have a look at all of these four inside of this course by just improving page speed . So when anybody is coming to our website, our website isn't loading for several seconds. So they are just exiting our website. We would like to have the traffic on our website. We would like to traffic to do whatever our gold with a website is right. So by increasing and improving our page speed, then we will make people to stay longer on our website if we're having good content. So let's talk about off page as CEO. Now what is off Page Seo? Off Page F CEO is mostly out of our control. Some are within our control, but well, let's have a look at different types off off Page Seo first off creating back links now creating back lings like networking with other website back and forth. It's very, very powerful because then we're telling Google Hey, I'm having valuable content because I'm having my website link on other websites. So by back, linking back and forward and networking with other websites, you will create a win win situation for both of your websites and this is great in order to rag on Google and to get more traffic and we will talk much more about back links in an upcoming video. Next thing that you can do is basically to encourage people to do social media shout outs. People can share your website by you mentioned your website in a blawg post in an article in a video etcetera. Now this is not fully inside of your control, but on the other hand, if you're networking with other websites, if you're networking with maybe a youtuber or something like that, you can get social media shout out. So people are mentioning your website and you eventually can get more traffic to your website, which eventually will move your website higher up in Google's ranking system. Another way you can do this is basically by encourage people to do social shares. Now if somebody is on your website there, reading one of your blood post, and they are liking that block post. Now. They can share this with a friend if you're having a share button on your Web site so they can share this with her friend through Facebook messages through what's up and so on. And this will also tell Google that, hey, this is great content with a lot of value for people. People are sharing content all around the Internet from this website. Let's rank this websites so off. Page Seo is not full in your control, but networking with other website with in your niche creating back links encourage people to do shout outs for your website articles and videos, etcetera will move you higher up in Google's ranking and also to encourage people to share your content on social media platforms or yes, through and message because this will also tell Google that you're having valuable content on your website. So please do both on and off page as CEO to rank your website high up in Google. Okay, so by now you know what on Page Seo is and off. Paychex, CEO on Paychex CEO, is fully in your control off. Paychex CEO is not fully in your control by by just networking with other people and websites. Within your niche, you can create better S e O and get mawr traffic to your website. So let's follow along to the next video and I'll see you there. 8. SEO Ranking Factors: in these video guys. We're gonna talk about the top five ranking factors that Google are considering when it comes to your material and your website for any keyword to rank in the top of Google search . So let's dive into it. So you want to rank number one on Google to get targeted traffic to your website to buy products or to you just read your blood post or watch your videos etcetera. Now they're different ranking factors that Google takes in consideration before ranking your page in your websites, and the first and biggest one is actually optimized high quality content. Now to write the blawg post that isjust generic that won't do it to write content that it really, really help for, for whatever targeted audience you have is key here. To write helpful information that is really in depth is key because Google will see that people are spending a lot of time on your website and therefore they will rank your website and the same goes for videos to have videos ranking on Google. It's key to try to make videos on YouTube as well because, as you already know, Google owns YouTube, so to make videos is also great and optimize that quality with great headlines and great meta description. Meta description is the text beneath the headline in Google when anybody is searching for something so by yes, optimizing that content for search, you are on the good hand with Google. The second biggest ranking factor is actually high quality back links. Back links is when you are having a website, you creating content and your networking maybe with another website and you're sending each other's website links back and forward. Then you're telling Google, Hey, there's a great valuable content that are helping people because people are sharing my content on their website so high quality back links you would like to network with big websites. If you look on the screen right now, we just made a random search for drop shipping. Master close And if you look where the arrow is pointing out, this is our course guys. Our course is ranking number one on Google for drop shipping. Master cloths and people are also searching for this. So we are getting traffic to our drop shipping monster close on you to me because we're having our course on their website and this is one type of back link. Actually, we're using their website a high A Tory to website in order to rank number one on Google. Because the web sites on the top, you can see there, it says add and add Those are paid content and actually this is a seo. We have optimized our title and we have also optimized the text beneath. So when anybody is searching for drop shipping, most of clothes, they find our course. The same goes for social media masterclass. We're ranking number one in Google search with S E. O. On this because we're using you to me ass and higher toward the website and you can start doing this as well. But let's go to Google and I will see you how it works. So if I'm here at Google right now and I'm searching for drop ship being Master Kloss and I'm going for the search, you can see actually in the top here you can see way says ad. It says ad. It says at this is paid content. People have paid for this, but actually by us using and high a toy to websites such as you to me, which means a big website, big websites that you, to me, you're having entrepreneur dot com and so on. They have been in the game for a long period of time. They're having a lot off content on the website, which means that Google are ranking them high up as and higher toward the website. So if I click on the first link which not says add here, you can see that we're coming to our course. So we're ranking number one on Google for drop shipping masterclass, which is awesome, and you can do the same if you doing this correctly. So by using higher toward to websites and using and networking with other people and websites within your niche, creating back links back and forward with Onley. Optimize your chances to rank in the top off Google, so use back links and don't spam website with your back links. Use them wisely and use them on Lee for websites within your niche and your field. Next up, we're having something called Google Rank Brain Google Rancor Brain is actually the artificial machine within Google that it's scanning all the Web sites on the Web in order to find help for information for whom ever who is on Google searching for keywords and the Google rank brain is actually just looking at two different factors in order to rank a website and content on their platforms. Number one is SETI A, the click through rate. That is how many percentage people have clicked on your link when they have found you on Google, and the 2nd 1 is dwell time. That is basically how many minutes or hours that people are spending on your websites clicking around, so to take an actual example, if you look on the screen right now and you're searching for, let's say, Robin in Jesper and you having different types of websites or links here to click on and you click on one of them, and that is the click through rate we would like to have as high click through rate as we possibly can. That percentage a good percentage. It's 10 and a bob, but as much percentage as possible is good, but and somebody's clicking onto this website and it come into the website now, it's time for the dwell time. We would like people to spend as much time on their website as they possibly can, by just pointing them in the right direction to the right block, post videos and information. So just by making people click in on a website on Google and come to our website and spend a lot of time on our website were telling that Google rank brain, that our website is great and that they should rank our website in the top, we will talk more about the rank brain in an upcoming lecture, but basically biased with your content on the website. Just improve the user experience. So with a lot of links, though, click on this link or click on this link. If you would like even more information, as you can only see on the screen right now, but just making the use experienced good, you're telling their Google rank brain that your content is awesome and that they should rank your content high on Google and the next CEO ranking factor that Google has in the consideration when the ranking any content or website on their page, it's actually how mobile friendly your page is. Have you optimized your website for mobile search? So today the majority of all Google searches for information on the Web is coming through and mobile phone and that is amazing guy. So by just knowing this, we can optimize our website for mobile traffic and if we do this, Google will notice this and also move us up in the rank. So always optimize your website for mobile traffic. So all the information within the images, videos and text is optimized for mobile search and for mobile use. And the last big ranking factor when it comes to Google is actually to include videos in your content. Yes, you're blawg Post. An article is awesome, but also try to include some videos and bed some videos on your WordPress website or weeks of website or which ever website you're using. Just embed videos on your website, and this is if you're having like a YouTube channel, you can create back links from your website to YouTube and you will telling Google that hate this is valuable information. Let's move it up in rank because creating video content and sharing that on your blog's, for example can make you rank on Google in the top. If you look on the screen right now are you? Search random for their search term. How to make pancakes? Yeah, I love pancakes. Guilty. But as you can see, the top results is actually a video showing me how I can make pancakes. So by just knowing all these ranking factors, we now know much better on where to look when it comes to optimizing everything for good Seo to rank in top in order to get more traffic to a website. So the 1st 1 is create optimized high quality content on your website, such as videos such as bloke post, such as articles and so on, and get into back linking back linking with high it or to websites. Create content for other websites to get backings to your website and also optimizing all your content for Google rank brain, which we'll talk about more in an upcoming lecture, its key also so that Google's artificial robot loves us and then making your website mobile friendly. It's really keep because the majority of all Google searches are coming through mobile phones these days, so this is really key and also include videos in your content. When you creating any content on your website So this is basically the different ranking factors that Google has in mind when they consider to rank your website and or your content on Google in the top. So now it's time to move on to the next video and I'll see you there. 9. Google RankBrain: in this video, we're gonna talk about that Google rank brain and how we can affect it in order to rank better on Google for our keywords. So let's dive into it now. First of all, what is the Google rank brain? The Google rank brain? It's an artificial program at Google has created, in order to scan the entire Web off their useful information. Useful information based on the keywords that anybody's typing into Google. So it's basically an artificial program than runs in the background off Google to try to find the most helpful information for a certain keyword search on Google. So how is it possible for us we'd or a CEO to affect that rank brain? First of all, as we already talked about in the earlier lecture, that click through rate and the 12 time So somebody is going to Google. They're searching for, for example, drop shipping Master close and they're seeing this course here. Now this course is optimized both in the title and in the meta description. So we get found by Google. Now, this is something that you need to do also with your articles, bloke posts or videos you need to optimize both the title and the meta description, you can see where the arrow is pointing out that is called a meta description. So that is basically how how somebody is clicking on anything, really, to get that click through rate through the roof. And then we're having this second factor, which is the 12 time. So if you look at the screen right now, somebody is clicking into our website, for example, and you off course would like the use of to spend as much time as they possibly can on your website Now. They either can go to the blogger here, for example, or they can go and click on the learn more button. You would like to create as good user experience for the end user as you possibly can to have them on your website in order to tell this rank brain that your website and your content is awesome and that the rank rain should rank your content in the top off Google's search. Another way to affect the rank brain. It's to optimize your website and your content for voice search. Now people are coming to Google and they're clicking this voice button every single day, and the voice searches is just increasing for every day that it's going by. So people are on their phone mostly these days, and the most searches on Google actually are through mobile phones. And just by knowing the fact that voice searches are increasing, you would like to optimize your content off their voice searches. So when anybody is going for Google and let's say that they are looking for pizza and you're selling pizza locally and they're grabbing their phone under asking Google, where's the best pizza near me? Off course, you would like to rank for those keywords. What you do is you type that phrase in into your content on your website. If you're selling pizzas, have that phrase in. Think of this, like in conversation when anybody's picking up their phone there conversating with the phone. Ask them at general question with normal speaking language. So optimizing your content for voice search is very important in order to affect the rank brain itself. Another way to affect Google's rank brain is to use keywords often. Don't spam your keywords in your content, but use them quite often. If you look on the screen right now as a busy is almost everywhere here, and this is telling Google that you're having content about this particular topic. Don't spam it Google with detect that you're spamming? Don't do that. Just include your keywords pretty often within your text, but also when you're writing something on your block post or you writing an article, please do it as you're talking to humans and also consider Toe have something in their optimized for voice search and then also to affect the rank brain, we can do something like adjusting existent content content that we already have created. If you're having Google Analytics, for example, installed on your website, you can see what is working house people coming to our website. And what content should I do? Mawr off what is working and what should I not do mawr off, and then you can also go through social media platforms, and you can also look on Google analytics for things that you may have like shared on your social media platforms. So what is working? Is Facebook working? The best is instagram working? The best is YouTube or Twitter working the best in order to drive more traffic through back links so you can actually go intact. Google Analytics and read out this data and see what kind of content is working best for me . And how can I affect this Google rank training order to rank in top off Google Search for whatever key what you would like to ranking. So basically what Google rank brain is it is an artificial program that scans through the entire Web, searching for valuable content that they can percent as the first results when somebody is typing anything to Google, to please the customer that is coming to Google. And how do affect the brain well through click through rate biased, optimizing our title and meta description. So it fits Google for search. So that fits Google for search, and people are clicking on our link once they are on a website. We would like to keep them therefore, as long time as we possibly can, and that is called dwell time. Then we would like to optimize our site for searches. Now we for having a local store. You then definitely would like to stuff in some keywords related to your local area house. People searching with their voice and try to use your keywords often when you're writing and a block post or article, and also actually when you're creating videos, for example, for you to bend your back linking that to your website. Also use phrases and keywords that you would like to rank on Google because Google will detect this and they will rank your website if you're having valuable content for the end user and also try to adjust existing content with Google Analytics, we will dive in more in Google analytics later on in this course on how he can see what type of continis working best for you so that your policing Google's rank brain and become best bodies in order for it to rank your content and your website on top in search for any keywords you would like to rank for. So that is basically it guys. That is what Google rank brain is and how to use and how to affect it. So now you know that Let's move on in the course and I'll see you in the next view 10. Dwell Time: Hi guys. In this video, we're going to talk about something called Dwell time what it is and how you can improve it for better. Seo. So let's dive into it now. The first question to answer is what is Dwell time? Well, well. Time is basically how long time people are spending on your site. So if you look on the screen right now, you can basically go into Google Analytics and see for how long time people are spending on every in each of your pages. In order for you to optimize your content for better a CEO, and not only the time that people are spending on your page the time that people are engaging like scrolling and clicking, that is 12 time. So if you look on the screen once again, if you're having, like an email, opt in like we're having on a website, for example, they are engaging. They're clicking there, scrolling, etcetera, and that is what search engines such as Google or including in their ranking factors when it comes to dwell time, the time people are spending on your site, engaging with your content. Now how can you improve your dwell time well you can go to the resource is that we have been linking Resource is such as answered the public or Basu mo content analyzer and answer questions related to your keywords. You can find a lot of different types of questions that you can answer there. Not only question that you can answer. You can also find content there that people have already created that's getting tons of shares, likes and so on engage ment, which you definitely want to go for when it comes to improving your dwell time and eventually improving your S E O. So use the resource is that we have linked throughout this course and answer questions related to your keywords within your articles and block posts, and then one really important thing that you would like to do once you created an uploaded . That content is also to check in if you have asked questions within that content. Otherwise, go back to that piece of content and ask questions questions such as. After reading this guide, how will you change your attitude to Wards s CEO and then you will get comments, comments within your block post on your website so people are spending a lot of time on your block post and within your articles, commenting, maybe asking you even mawr questions. Or maybe are answering which every question that you are putting out there in your piece of content, which makes your dwell time shot through the roof and your ranking own Google, for example, shocked through the roof as well. And then, once you've asked questions within your content, what would you like to do then? Yeah, you guessed right. You would like toa answer these comments. So by engaging back with your audience answering comments within your blood post, you will eventually get even more questions. And people like to read comments. So let's say that you have, like, 20 different comments within your block post. People will definitely scroll through all the way down, which means that they will engage more with your content. They will read the comments, and maybe they will ask more questions themselves. So this is how you improve Dwell time guys. So first of all, what is it? Well, dwell. Time is basically for how long time people are spending on your site, engaging such a scrolling, clicking, answering questions, etcetera. You would like to use the resource is and answer questions related to your keywords in order to increase the dwell time time spent engaging on your website and then ask questions within your content and answered those comments. That is how you do 12 time the right way in order to rank better in Google's search, eventually with better as CEO, so without further ado, I'll see you in the next video. 11. Keyword Research Explained: in this video, guys, we're gonna talk about something called keyword research on. We also going to talk about things to have in mind before jumping into the real action with keyword research. So let's dive into it. Okay, so what is key would research Well, that is basically the act that we need to perform in order to find keywords, to rank our content off their because there's a lot of content out there on the Web that Google already have detected and ranked. So we need to find keywords that week, A rank our content after. And there's quite a few things to consider before trying to rank for any keyword out there . The 1st 1 is you have competition. Where do you believe it or not? You have competition. Doesn't matter really. Which niece you are within with your content. How special you think your content is. You have competition on the World Wide Web. If you look on the screen right now, you can see there's over three billion searches on Google for this term. Make money every month. The same goes for loose weight. The same goes for get more time. The same goes for long life, so it doesn't really matter which nish you are within. You are having competition, and we need to find ways to get around this. And then we also have different search volume. So if you look on the screen once again, you can see that the search term make money is getting over 300,000 searches every month on Google and search terms like Make Money Drop Shipping has 590 monthly searches. They're drop shipping Master close, for example, or having 110 monthly searches. And people are even searching for Robin and Jesper approximately about 70 times a month. So different keywords and different phrases are having different search volume on Google, and we would like to find low competition keywords. What do I mean with this? While keywords that people are searching for but is not competing heavily for So for example, you can see for Robin and yes, for there is no competition whatsoever to try to rank for these keywords, so people are searching for it. You can see people are searching for 70 times a month. That's why we would like to rank for low competitors Key, which people are searching for it, but it's no real competition for these keywords, and we would like to find those keywords so you would like your keywords to be firstly relevant for your niche. Now let's say that you're writing a bloke poster making a video about pizza, for example, random. But you're making a blood post about pizza than in your title to write something like hamburgers or chicken nuggets that is not relevant for your niche, because maybe you want people to come to your website and read that pizza blawg post. Then when somebody is typing in on Google, they're searching for pizza. Your bloke post won't be found anywhere because you're writing in hamburgers and chicken nuggets into your title, so you would like your keywords to be irrelevant for your niche. And then you would like your keywords to be search for You would like to make sure that the key words that you would like to rank your content for on Google is getting searches every single month so you can get some traffic to your website, reading a bloke post buying our products or watching your videos or whatever gold you might have but make sure that you are having keywords that you would like to rank for. That is that people are already searching for on Google. Next up, we're having low competition. We already talked about this, but make sure that your content and your keywords are off low competition, so people are searching for it. But it's not a competitive keyword to rank for. And then, lastly, conversion keywords. Now, if you're having something on your website like an email list, opt in, you having products to sell your having services to sell and so on. You would like to optimize your content. So people that are searching for something on Google are searching for things that are related to conversions to buying things or signing up to something. So you would like your keywords that you are trying to rank for. On Google is meeting this four different demands, and then we're having different types off key words. So this, for example, is a shorter one. Meditation is getting a lot of monthly searches, 673,000 different monthly searches. Now let's say that you're having a meditation course or something that you would like to sell on your website. Now. Meditation is not as specific as we would like it to be right and trying to rank for meditation when people are maybe searching for how to meditate different types of meditations that so on. Trying to rank your meditation course for a single keyword like meditation is not a good idea. You would like it to be longer. So let's say that you have created a post on your blogger on how to meditate. You would like to rank for that, how to do meditation. You can see that it's still 40,800 monthly searches on this keyword, but in the next lecture, we're going to talk about different types off key word and which ones are the most effective. So follow along to that lecture, and I'll see you there. 12. Different Types Of Keywords: in this video, guys, we're going to talk about different types of key words that you can try to rank for on Google and also going to discuss the number one type of key word that you would like to rank for on Google. So let's dive into it. So we're having different types off key words to rank. For now, there's millions and millions off key words that you can try to rank your content for on Google. But we're having different types of them. First of all, we're having short keywords, mostly containing 1 to 2 words. Words such as pizza, for example. Now Pete's are getting 7.5 million monthly searches Now. If you creating content around pizza, don't try to rank for pizza. There's a lot of content out there high toward the website, such as Pizza Hut and so on, which already are ranking for pizza Now. Then we're having something called middle Keywords, keywords that are containing 2 to 3 different keywords. This starts to become more like a sentence, but this could be words like pizza delivery. For example, pizza delivery is getting over 1/2 of 1,000,000 monthly searches now. If you're having a local pizza shop, for example, you would like to try to go for something like this. For example, a long tail keywords. These are key words that car containing three or more words in them. And these are keywords such as pizza delivery Chicago, for example. You can see that this is getting also monthly searches, 1900 monthly searches. So we're having short keywords were having middle cures, and we're having long take keywords Now. Which one should you bet your time on? Well, focus on long tail keywords, keywords that are longer and more direct, so you would like it to be more relevant to your niche. For example, pizza delivery Chicago. Now, if you're having a pizza shop in Chicago, it's a bad idea trying to rank for either pizza or pizza delivery because people searching for pizza delivery could be in another country or another city, etcetera. So trying to be more relevant to your niche when you're writing this long tail keywords is very important, and you also want to make sure that they're getting search for If you look on the screen right now, we're having 1900 monthly searches for pizza delivery in Chicago. So you now know that this term is getting searched for and then you also would like to make sure that it's low competitors is not high competition for these keywords. And then you would like to make sure that his conversion keywords now, this is if you're having something on your website to sell, for example, pizza. You would like to make sure that whatever your ranking for is having something with conversion in it. For example, delivery. You know that you will get money when people are searching for this, because if people are searching for this, you ranking for this and they see you in the top of Google and click on the link and they find the piece of they would like to buy and you have ranked for pizza delivery. Then you know that if they go into website the bio pizza, you will make money from this, and the same goes if you're having like an email, opt in. If you're having products or services to sell on your website, where if you would like them to go to website and maybe redirect them to YouTube or to instagram or whatever your goal might be. Make sure that your ranking for conversion keywords key words that in the end, meet your goal if it is to make money online or to collect leads for your business. So guys with that said go for long tail keywords. We'll talk more about this, an upcoming lecture. But long tail cures is the type of key words that you would like to rank your content after , to make sure that your ranking on Google and getting traffic to your website So that was is for this video. In the next video, we're gonna talk more about keyword research, so I'll see you there. 13. Find Searched Keywords: in this video, guys, I'm gonna show you how to find keywords that people are already searching for. There's no guest game here whatsoever. People are searching for these keywords, so let's dive into it. So when your own Google and you're trying to figure out what kind of content to create for your blog's article or for your videos, If I'm going for a random search here, for example, on a mad detail ation So I'm having a block, Maybe about meditation. I would like to rank my content in the top search off Google. Now, the only information that I really can extract from this is that there's about 360 million results, so I'm not really sure on how many monthly searches this keyword is getting. So how can I figure this out? Well, I got an idea. There's actually a free extension tool called keywords everywhere that is gonna help us. So what I would like you to do is actually to your typing to Google. Keywords everywhere, and I have the link in. The resource is for this video as well, of course, but you can just click on this one and what this is It's basically an application for your Web browser, and it only works on Chrome and or Firefox. So I actually have chrome installed on this computer. So I'm gonna click on Install for Chrome is actually an application that will extract data like search volumes from Google directly in your Web browser. Very, very handy guys. So then what you would like to do is just click add to chrome here and then add extension. As I said, it's more like an application for your Web browser, and then you would like to put in your email address here. I'm going to do that because we will get an email address and then to install this on your Web browser. They would like you to put in your email address here and then just agreed to terms of service here. And if you would like to have, like, monthly newsletter like tips and tricks for this tool, you can click this box as well. I'm not going to do that, but for this I'm just gonna write in on email address here, and then I'm just gonna agree to terms of service and then I'm going to click on e mailed me the free A p I key. So we will receive an email and we will go into that email. Just copy that little code, and we're gonna put it into our keyword research tool, as you can see here, just open up your email. And here you can see if I click on this one they use basically need to click this link here . I'm going to do that. And then we're having this code here. I'm just gonna copy this code. Or you can just click this box here, actually copies a p I key and then go up to the right corner here where it says keywords everywhere. This is the tool that is installed so you can see that it's basically like an application and top right corner here. I'm gonna click here. I'm gonna go into settings and then the a p I key. I'm just gonna pay set in command V or control V, depending on what kind of computer you're having. And then just click on validate. And now it's done. Now, once you are in here, you can see that if you would like to have information also and you running like abs, for example, and you would like to see the information about how much an ad for, like, Google ads is costing you like cost per click. You can have this like Shaked. I'm not gonna have that checked. And then you can see the competition here a swell. And then you just put in your currency. If you would like to run at this tool works well for that as well. We're just gonna have this volume box here. Check because we would like to see how many monthly searches is a key word getting. Then you can see that this tool supports websites such as Google Search, Google Search digits, Google Analytics, Google Search console also YouTube If you're using Google keyword planner, Amazon, etc. Etcetera. But here's the thing, guys. This is on Lee. The volume shown, for example, on being YouTube, Amazon eBay etcetera off the monthly searches at google dot com. So if you are on YouTube, for example, looking for ideas for your V, just this won't be as accurate because the volume of monthly searches will come from Google . This will also give you a guideline, but it's not accurate before that particular platform. Just have that in mind. So once we are happy with all of our settings, what it would like you to do is just exit out of here. Let's exit, exit, exit and exit. Now we're gonna go to Google. And now is the time to really search for meditation, for example, or you're going with your keyword. If you're going with a shorter keyword, know that a long tail keywords is where we want to go into. But for this I'm just gonna write in meditation here. And what we casino is not only the results off searches here, we can also see the volume. So here we can see that meditation is getting about 673,000 monthly searches. Now, in order for you to rank, for example, a new website for the word meditation and people coming to your website by us clicking in the top here, it's pretty small. That is not likely to happen. So what we would like to do is to twist this around to find, like ideas for our content that we can create and rank for on Google, right? So if you're writing a book post an article or creating a video. You would like to optimize that for Google in order to get traffic to that block, post video or article. For example, What you gonna do? It's used to go to this in the beginning of meditation, click on Dash. As you can see here, we're getting some results now, like meditation benefits, like getting almost 50,000 monthly searches and then meditation techniques for beginners meditation videos, you can see different types of monthly searches here. Now it's hard to rank for this that is, having a lot off monthly searches, so beneath 1000 would be a good guideline to go after. But for this, for example, to get more ideas around meditation. If it's like, totally stop in your brain right now, then you gets click in the beginning of meditation years. Click on Dash, okay, and then you can see that we're getting even more ideas here. Like, for example, guided meditations, sleep, meditation, mindful meditation. You can see that they're having different types of monthly searches here. So this is how you can find out that the key word that you are searching for and would like to rank on Google for its getting searches every month. This is valuable information now. If you would like, for example, to start with meditation in your title for your like video or for your article. What you can do is just click on Dash after this, let's say that you're having like, an application with the meditation music. For example, let's write in music here So meditation music and then click on dash. And here we're getting meditation music, YouTube, meditation, music for kids. You can see that it's decreasing when you're putting in more words into this, and this is called long tail keywords, their arm or words in the search. So this is perfect in water for us to start ranking. Actually, it's over this meditation music up, for example, and here we can see that we're having 6600 monthly searches Now we may have to narrow this down a little bit, but now we're getting some ideas on how to narrow searches down because we won't get the big masses that are searching, for example, on Lee for meditation to our website. And that is not the traffic we would like. Toa have either remember that we would like to have people that it's searching for long tail keyword with some kind of action like, for example, meditation music up in the beginning Off this, we could see if people are searching for, for example, down lo being meditation, music, app. Let's see if somebody searching for this at all. No, currently not so If you were to create an like an article, for example, and your title for that article would be downloading meditation, music, app, Then you can see here there's no monthly searches whatsoever. So let's remove downloading and let's go with this because now we know that people are searching for this right meditation, music, app. Now we're having one to sell, maybe on our website where maybe you're having some other kind of products to sell. Doesn't matter. You would like to make sure that people are searching for whatever type of content that you would like to create on your blog's or for whatever type of product that you're selling so that you get direct traffic to your website traffic that's either going to sign up to an email. Opt in, is gonna buy your product, read your bloke post create a deeper relationship with you and with your brand. So to get more information, you can see on the right hand side here, we're having something called related keywords. Now, these are the words that are basically related to whatever we're searching for. Meditation, APS, yoga music, calm app. And you can see the different type of volume here on the right hand side. We scrolling down a little bit more on the right hand side here we can get a list of people also are searching for, and here we're getting the list. Now, this is really valuable information, and we would like to have all of this information here exported to and see SV file with the CIA's V file. We are able to in the next lecture see what kind off key words that we have the possibility with our website to rank for on Google. So what we're going to do now is we're gonna export this list because this is also key words that people are searching for, right? So I'm going to click on Export to see SV here. And then if I click this little arrow here in the bottom left corner. I'm gonna click on open. And this is basically how to see as v file. Looks like this is just some extracting information with all the key words that are related to the ones that were searching for and also the volume on monthly searches. Now, in the next video, we're gonna take this CIA sweet file and put it into another program and see, what kind of keywords are we able to rank for own Google with our content. So we're not wasting a lot off time and effort and maybe money on what we're doing. So I'll see you in the next video where we're going to make sure that your content is gonna get ranked on Google. See you there, guys. 14. Find Keywords to Rank For: in this video, guys, I'm gonna show you how to find keywords that you can rank your content and website for on Google. So let's dive into it. Okay, guys, we are at the website called Moss, most dot com. Lincoln Resource is click that link and follow along on the screen. This is actually an tool that is costing money, but not for you. For the 1st 30 day. So we're having a 30 day free trial, so let's use it. So go up here where it says free seo tools and click there and then scroll down. And here we can see that we're getting a keyword explorer, Link Explorer and the most bar. We're only gonna use this keyword explorer, actually. So what I would like you to do is click to start my 30 day free trial. Now, in here, you need to put in some information like your email, your display name, and so on. If you're having, like, people on your company here, how many and then put in some credit card details here and then put in the billing address for this card, etcetera. As you can see, this program cost $179 per month. Pretty expensive, But we can use this program for 30 days without any cost, and we can actually cancel the subscription today. So I'm will also put up a link here and how to cancel the subscription today. So you don't have to waste any money of this program. So But if you like this program, you can totally just keep on rolling with your subscription. So for days now, just sign up here and I'll see you inside. Okay? Once you logged in, click on most pro here and then click on Keyword Explorer. And what you can do with this tool is actually to write in any type of word here, and you will get a lot of information about that word. How easy is it to rank for that word? How many monthly searches are there? And so on Most is a very powerful S O toole. In order to find out if you can rank for a certain keyword or more keywords, so what we're gonna do is actually scroll down a little bit, click on, create or upload new list here because we're going to create a new list. So whatever keyword that you would like to rank for or keywords in the last video we actually found out. What kind of keywords can we rank for on, like, meditation, app for music, etcetera. So whatever keyword that you were having and whatever keyword and list see SV file that you were extracting, we're gonna put that in here and we're going to see which one off these keywords are. We have the possibility to rank for on Google, so we know what type of content that we can create and start ranking for on Google. So just create your list name here. I'm going to create meditation app, for example. And you just put in your name there for this list, and then you can either enter key words here manually up to 500 different keywords, or you can upload that C S V file. So I'm gonna click on upload see SV file, and then we have got a click on that sees the file, and in the seas we fight. We're having all kinds off related long tail keywords that we have the possibility to maybe rank for. We're gonna look at a score for this on how the possibility is for us to rank. Now you can put in your country here, for example, and this is the country from which the searches comes from. Now are you having like and certain country? Then just put in that certain country. I'm gonna go with the United States for this and yes, click on save. And now, when I'm clicking into this list here, meditation up, what we're going to see is it's gathering metrics. So this will take a couple of minutes. But on the left hand side here, we can see that there's air 31 different keywords. Now you can see that that is different. A month off, keywords within every keyword. So this is one keyword. This is one keyword. This is one key word and so on. And what you can see also is the rank of that keyword monthly volume. And also remember guys that we put in the United States. So the Monk Linh volume and may not match the keywords everywhere tool that we had in the last video and here again see the difficulty and so on. So we're just gonna let this load for a bit Okay, guys. So it's finished loading your scrolling down. You can see some para matters here, but what's really interesting, actually, when you're scrolling down here, you can see that monthly searches so you can basically us sort them by monthly searches here by clicking on monthly searches. There are no data for this, but here we're having some data. No relaxing games is not relative for us, actually. But call meditation is so here it is it a monthly volume here, But here we can see the difficulty. And this is the most important part off this entire video because we would like to see how difficult is it for us to rank for these keywords? So what I'm going to do is just click on difficulty here and then we can see that calm. Ap Oh, I'm not sure what that means, but here it is a call. Meditation is having a difficulty off 62. Now there's actually an range from Syria. 200 100 is too difficult, and zero is no difficulty whatsoever. So 62 is pretty high. What we would like to go after is the lower amount off difficulty. So I'm going to click this difficulty once again, and here we can see that we're having a nine for this. And here we can also see the monthly volume meaning how many searches Art is getting a month. So O. M. Meditation music, MP three free download. Is this something that we would like to rank for? Actually not nature guided Meditation is getting a score of 19 out of 100 that is still good. So you would like to have this difficulty under 30 sometimes under 40 depending on how much articles and how, like Hyatt toward the website you're having. We have any authority within that subject that you're creating content about. Maybe you're having that. Maybe you can have the difficulty a little bit higher in the score. But if you're like pretty new to this and you may be having just build your website, just go with under 30 when you're creating any type of content. But for this, for example, we can see that we're getting about 11 to 50 monthly searches for nature guided meditation . We could definitely to write an article about this and get approximately a traffic off 50 new people to our website reading are bloke post maybe buying some articles every single month. Now, that is a traffic over 500 people every year, year around the year around. And the more articles you're having on your website, more videos, more confident than more traffic you will gain. So this is how you are extracting data from Moss and seeing what type of content that you actually are able to rank for on Google have the difficulty score beneath 30 at all times in the beginning, off creating a website, I would say. And then just read out if there are any monthly search volume here as well for this word, keywords everywhere is a great tool, but this pay to have more accuracy, actually. So if you like most, just go with pay plan. Otherwise, don't forget to cancel this plan. If you don't want to go four days off to 30 days, you can cancel it today when you're signing up. But this is actually how you find ideas on how to start ranking any content, and this is actually how to find out that the content that you are going to create is actually having a chance to rank on Google. So you're saving time. You're saving effort and so on. So go and sign up for most now and I'll see you in the next lecture. 15. Get Content Ideas: in this video, guys, I'm going to take you step by step on how you can find content, ideas, lead magnet ideas and all kinds of ideas for all the material, all new webs. I didn't order to rank for that material on Google, so let's dive into it. So we're going to start off by going to answer the public dot com you have the link in. The resource is I'm going to scroll up here so you're seeing everything on the screen. So in here we can find content ideas that we can create. This is basically an a website where you're having all kinds of questions that people are asking all around the Internet. So by just typing in your keyword in here, you will get tons of questions that you are able to answer. And what is the best thing with this tool is actually that it works with keywords everywhere. So have a look now on the screen. Let's go to this box here and typing fishing. Let's say that you have created a blawg or you're running an entire business about fishing . Let's see what kind of questions that we can answer because we would like to have the questions for the answers that people are putting into Google in order to get ranked by the search engines and find by people. So we get traffic to our website. So by typing in any search term here we're presenting if I'm scrolling down with tons and tons off content ideas, if you look on the screen right now, you can see where it says are here. You can see different questions within this topic, like our our fishing lights illegal, our fishing rolled tubes, etcetera. And here we also have will and we have wear and so on. You can see why, for example, why fishing is good, why fishing is bad, why fishing is fun and so on. Now it's a pretty hard to read out things from this. So instead of like trying to read like this or trying to read like this, what you can do it actually is. Just click on data here and here you will have all the questions that people are putting into Google, and what is the coolest thing here guys is, Actually we don't have to cook. All of these phrases go to Google and see what keywords everywhere is telling us about the monthly volume searches. What we can do is actually just look beside here on the right hand side off the word on how many monthly searches this term is getting, actually. So this Kurt keyword, for example, are fishing weights made off lead is getting 30 monthly searches. Then we know that, and so on. Here, we can see on the right hand side on how, for example, how fishing networks 110 monthly searches, how fishing roads are made 110 monthly searches and so on. This is an amazing tool in order to figure out what types of content that we can create and then we're gonna justify if this is a good idea or not. If we in the future can get found on Google or not, because we don't want to spend time on like articles and block post and lead magnets etcetera on a website and try to guess if this is a good idea or not, in order to get ranked on Google with good CEO, so what you can do in order to justify if this is good ideas or not? If you found something that Hey, I could write a blood post about this. I could create a lead magnet around this topic. Maybe with a video serious to send out or whatever type of contact did you prefer to do? What you can do is basically, you can just copy all of this text. We actually going to go to Moss most dot com. You remember that we signed up with this program. Once you logged in your interface off the program should look something like this. And then you go up to most pro click on most pro, and then you go to keyword Explorer and then you remember the keyword phrase that we copied . I clicked on command. See, it might be control see on your PC. But you just copy that one and you paste it in here and then make sure that you're picking the right country here for us. It will be United States, actually. And then I go for a search. Now we can do this process with every key word that you would like to, or what you could do is you can actually go here and you can, like, export and see as V file. The problem with just this program is that it will copy all of these terms. It will also copy are can image hide and so on. So I wouldn't prefer to do this, actually. So what you can do is actually you can just go in here and manually pick the ones that you see that they're having decent amount of monthly searches. You would, if you're having an new website, have, like under 1000 monthly searches. And remember that the long tail keywords is the ones that we would like to go for, which are having some kind of questions around it. So you don't want to go for, like, fishing or like pro fishing or so on. You would like to go for, like, sir, terms and key words like how fishing networks, how fishing roads are made and so on, but keep them beneath 1000 monthly searches in the beginning and try to run them by moss. So for this, for example, I would just copy this, and then we can see that information down here. You can see that the monthly searches for this are between 11 and 50 and so on. But this is not the key here. We would like to create that list. So I'm gonna move back here, and then I'm going to create or upload new list. You can go upload sees V. We're gonna enter this in, like, manually one by one. For this, I will years typing this list will call fishing, and then we paste that in with, jumped down a road, and we moved back. And we're just gonna do this a little bit quick, so I'm gonna fast forward a little bit. And once you have your list off key words here, some of them at least you simply just picked the country here and you click on save. Okay. Then we just go into that list here, and we just let it gather the metrics here for all the keywords that we put them, and then we'll see some statistics. Okay, guys. So now it's loaded, and then we just click on difficulty. So we have all statistics here on, like, home. Any monthly volume. This is getting on the left hand side here, and then we're having this line off like difficulty, and then we're having more scores here. But what we're looking for is yesterday. Difficulty one. So I'm gonna click that once again, and then we can see. Actually, this is a really good one. What fishing line to use? Awesome. Now, if you're having, like an e commerce store on your website installed and you're having like fishing lines to sell, this would read a perfect article for you to write. Look at this. What fishing line to use. You can see that there's getting between 102 100 monthly searches, and the difficulty score is not too bad. Actually, what I could do is actually just copied this one, and I can use this as a title for a block post article or also lead magnet. Let's say that you were selling fishing lines, for example, on your website. Then you can create like an opt in, like collecting emails, for example, which is the line that you prefer. And just put in your answer here and put in your email or something like that, something that can collect information about the traffic that's coming to your website or else you can just write a really in depth block post about what fishing line to use and you can see the difficult is under 30 and you can see that the monthly searches are between 102 100 searches, which is really, really good. So first of all, go to this answer the public dot com, and what I would like you to do is whatever keywords that you're having in your mind or whatever, like topic that you're writing blawg post or creating content on your website around. Or if you're having a total new website, what kind of content and what kind of keywords are it that you would like to rank for on Google? Tied those keywords in here now is it meditation, for example, He has Type that in here and click on Get questions. Then you will get a lot of questions. They're off, which that you can answer. You take those questions and you just paste them in. You go to most dot com and you go to keyword Explorer, and either you can paste them in here one by one and click on the search top here. Or else you can create a new list here, and just name it after your keyword. You can download this See SV file, which I showed you. Or else you can just paste them in here one by one at the time, Choose the country here and yes, click on safe and it will generate this data. And you look at the difficulty score. And if the difficulty score is beneath 30 you're good to go and write an article about that topic and keep it in your headline or your lead magnet or which ever content at you're creating so good luck with finding great content ideas now and I'll see you in the next video. 16. Get Video Content Ideas: in this video, guys, I'm going to show you the process that we're taking when we're finding good YouTube video content ideas so you can basically create a YouTube video uploaded to YouTube. You can back link it back and forward between your website and your YouTube channel in order to make it to rank better on both YouTube and on Google. So I will show you the process that we're taking when we're trying to find out good ideas to make content around videos. So follow along for this video, we're gonna take passive income as an example, we're creating bloke post writing articles and we're having things to sell. Maybe in course, on how to create your own passive income streams on line on a website, for example. So we're looking for content ideas or more likely video ideas that we can create around this topic. What do we do? We go to YouTube. You don't have to have a fancy, costly program for to do this. You basically just go to the search bar here and you write in whatever keyword that you were having for us. It will be passive income, and you can see that keywords everywhere. Tool is also working here on YouTube. Now, this is that'll pulled directly from Google. So this is not something that people are directly searching in on YouTube, but people are still searching Comm passive income. You can see that here. The 1st 1 is getting one million views than we're having 274 K views. But the most important thing here is actually to go to filter, and then you can filter out by video channel playlist, film program, etcetera. We're gonna filter this out by channel because model what's working is the best way to go. When it comes to creating any types of content, you don't have to reinvent the wheel. We are going to find out what is already working on YouTube were for videos. So we go into Pat Flynn here in the top. So this guy is very, very cool. He's having like a website called Smart passive income dot com, and he definitely knows on how to create smart, passive income streams. So once you've searched for that keyword and you found an influencer on the YouTube, what I would like you to do is go and click on videos here. And then you click on this little scroll down, body near raises uploads, and then you go to the right up corner and click on Sort By and Daniel click on most popular. And then we're able to see the most popular videos that he is having. So we know that people are looking for this type of content because people are watching this content. Now you can see that this is three years ago that he created this. How to create an awesome slide presentation, the next one Watts one year ago, one year ago, six years ago and eight years ago so his top videos are at least one year old. This doesn't tell us that this type of content is relevant today, So what we can do, actually, is go once again to sort by in the top right corner click on date, added newest, And then we can actually a skin through the latest content. And he have created and see how popular is the latest content Now for this. For example, we having three weeks ago 3.1 case. Not too good. Then we're having like an interview here. It looks like three weeks ago, 2.5 came. Not too impressive, eater. We're looking for videos that are having a high amount off views and also is pretty recently added to YouTube. So just by scrolling down here and skimming through, we can see here that we're having 13 k I was robbed. That is nothing that we can create a video about. If you haven't Bean mugged but scrolling down once again we can see Ah, you're screaming through here. We're trying to look for something with a least 10-K views or right, So I think we're having something here. How to make an extra $500. Awesome. People always want to know how to make those extra dollars right. So here we having one content idea video that we can easily create. Now your video can maybe be how to make an extra $1000 month, how to make an extra $100 a month or 100 a week, etcetera. If you're having knowledge about this subject on how to create a passive income or passive income sources, then you can your scheme through his channel here and look here on the views on which one that is the most popular, actually, but always go by recent one. So go buy, added newest. And then you read through here because just going into, like most popular, that is basically not telling us anything off what is relevant and popular right now. But you can actually go into any of this channels. You can search by the keyword. Here, let's say meditation. For example. You go search for the keyword, and you filter that out by channels, channels that are talking about meditation. Now that could be a person here, for example, or there could be like in channel with animations that so on. But the most important thing here is to really find out which type of content is already popular and relevant today. Which type of content can we also create in order to get views and maybe to get clicks to our website or content that we actually can upload honor blawg on our website Now? You can also use this tab here. So, for example, let's say smart, passive income. Let's say smart, passive income. How many months searches are this getting on a monthly basis on Google, for example, now we can see 9900 monthly searches now How to make money? How to make 500 for example, How to make 500 fast. Then you could see 260 monthly searches. You can also use this top up here, but search for your search term meditation. For example, go into any off this channel, searching by channel, go into any of these channels and just have a look at the videos that is recently added to this channel. And have a look at how many monthly searches are you getting on average? And then the ones that are really standing out we're gonna look for those here is pretty clear. You can see two days ago 30 K and you can see 3.7 k 38 k la, la, la and so on. And here we're having a big one, 206 K So people are obviously searching for this because you can see that this were added more recently than this one for three weeks. So this was two weeks ago and this one was three weeks ago. You can see that this are having more views than you can know. I I can create a video on my blog's or on YouTube and just link it back and forward between my blawg and my YouTube channel in order to rank higher in both YouTube and rank higher on Google for inner peace guided sleep healing while you sleep well. Meditation like guided inner peace meditation, for example. You can use those exact keywords in order to try to rank on YouTube and on Google for this words. So this is a process that we're going through. We're going to the biggest channels and we're sorting them by when the latest updated any material. And we're looking for numbers that are standing out when it comes to views and then re creating content around those topics. So this is the process. Now is your turn. If you are creating videos for a bloke or for YouTube channel etcetera. This is how you find great content ideas for your videos. Good luck, and I'll see you in the next lecture 17. Spy On Competitors SEO: in this video, guys, I'm going to show you how we can spy on competitors. Model what they're working in order to get better as CEO. So let's follow along. So you're on Google. You're trying to find content, ideas, things that you can write about create videos about write articles about what do you do? Well, first of all, let's say that you were too like right, content around, pulled, costing, for example. Then we would like to find and high it toward the website, a popular website that's already ranking on Google, that is, writing or making videos about this topic. Now what I would do is go to Google and would write something like Start are poured cost, for example. So I'm interested in finding content around this topic. Then I will scroll down. Now, will you just skim through these kind of articles? And I was just click into any one of these. Let's say this one, for example, how to start a pod cost in 2000 and 19. Now, if you are on another gear right now, let's say 2000 and 20 or 2021. You can write that as well of course, but we would like to know which keywords are this article. This particular article which ranks number three on Google, which keywords are this ranking for, so that we can also use these keywords and write a better blawg post. Awesome. Right. So what I would suggest you to do is go to this tool I have this in the resource is for this video off course. It's called uber suggest a tool that is created by a guy called Need Patel and is totally for free to use. So what I would suggest you to do is basically just copied this u r l I'll just copy this piece of the girl. I'm gonna copy that to my computer, and I will go to this website uber suggests. And then we just paste that website in the US deplane website and see which keywords are this website ranking for. And then we just click on search here. So the information that we're getting from uber suggests is organic keywords. How many organic keywords are they ranking for? And you can see that smart passive income made my Pat Flynn is ranking for over 45,000 keywords which it's incredible. He's having a lot of articles, a lot of blood posts here on his block. But as against he also he's getting organic traffic a month. About 53,000 people are visiting his website every single month. I mean, that is if my math is pretty correct here, about 2000 day, people who is coming to its website awesome. So here you can see also the visitors over the month and you can see that is increasing every month here. Right now, you are also able to see if you would like to run some kind of advertising paid advertising on your website or for your products and services, etcetera. You can use this tool very handy to see which keywords that he is ranking for trying to rank for with his advertising and also the amount off money that he is paying for his ads cost. Now you can see that he's running, No paid adds to his website. He is purely just going for the organic as CEO traffic, which we are also doing in this course. So if I'm scrolling down here, we're also able to on some websites, see their back links. We will talk later on in this course about back wings were also able to see the domain score for some websites here. Actually, how well they are ranking within their niche and then referring domains. This is more like people who have referred his domain and already has an authority for their website, for example, And then you can see the organic traffic value here. Now this has more to do with advertising, so it's not essential for us right now. But scrolling down here, you can also see over time here s CEO ranking Giggsy that his website is performing even better. So this could be a great website if we were running like an port cost or would like to write articles about pulled costing or passive income or something like that. Something around that topic, this website would be awesome to model. So scrolling down here we are able to actually see which off his blawg posts or article and basically pages on his website is driving the most amount off traffic so we can model what he's doing and also generate more traffic to a website. So you can see that the first article that is really driving the most traffic to its website every single month is smart affiliate marketing strategies for 2000 and 18. Awesome. Then we know that that is great information. You can see that it's out ranking all of the other sites, actually, with 36,000 monthly visitors using great essay. Oh, we could really go into this article to read out a lot off information of this article. And then you can also go to the next one, for example, how to start a podcast. Awesome. We would like to write an article about pulled cost on our block, for example. What do you do then, is you click this view all and you scroll down on the website. Then you're able for this article to see all the keywords that this article is ranking for own Google. How cool, Right? You can also see the position here. So you were able to see how many monthly searches this is getting. Starting a podcast, for example, you can see that the search volume is 8100 then you're able to see how many visitors off this 8100 that this article is getting, which is 2462 value off ranking high own Google. You're also able to see all the object keywords that this article and block post is ranking for on Google by keywords. So you can see polled cost how to start, for example. Now you could definitely create an article around appalled cost, how to start and try to rank for that phrase. But what you would like to do is then go into that article, this particular article. Open it up in a new tab, for example, and then you scan through this article, read it word by word and see, Do you have the knowledge to write the same kind of article? Now, this is a really long article. You can see that is, has a lot of back links, etcetera, basically back linking to maybe other websites, etcetera. But as you can see, this is a really thorough article. But what you can take from this is you can write the same kind of article. Don't just copy and paste the same article on your website. That is Black Hat. Seo doesn't work. Your website will get banned eventually. What you would like to do is take this article, look through it and see how can you write it better? If this article is around two or 3000 words, how could you write three or 4000 word article and make it more engaging and more powerful and more helpful? 40 users who coming to your website so you can definitely go into uber suggests, go into any article just scam through here. What kind of keywords? What kind of long tail keywords or what? Kind of like short tail keywords are this block post ranking for? You can see the position here. You can also see how many monthly searches this term is getting. This keywords is getting by just looking at this column here. And you can also see the estimate visits that any off these keywords is driving from Google directly to this block article. By looking on this column now, we can do this with any off this bloke post, and this will generate some good ideas for you on which keywords that you are able to rank for if you're creating better valuable content for your readers. So what I suggest you to do is. Before you do anything, go to Google. Search for particular keywords that you're interested in and try to find websites with in your niche websites which are already having Hyatt Authority own Google, which are ranking for a lot of key words within your niche, go to those websites Copa the U R L The name of the website pay studying here, for example Apple Don't calm. For example Go for a search scroll down on this website once you've got all the statistics and just go through the top pages here and scroll down all the way to top CEO pages and then you can view all by the page here by clicking view all and then you're able if you're scrolling down a little bit to see which keywords are this page ranking for own Google. Go into that article. Rewrite this article. Make it more powerful. Mawr engaging and longer so that you eventually are able to rank this page on Google. So go and used uber suggest Lincoln Resource is and good luck. Now, guys, I'll see you in the next video 18. On Page SEO That Works: in this video, guys, we're gonna discover five different things that can improve your own Page s CEO. So let's dive into it. Now on Page Seo is the things that we are in control of. The things that we can do in the back and off our website. We can optimize things, and the first thing that we really would like to go in and optimize is the U. R L on our pages and posts. Now, if we're going to our website, for example, and go into robin ESPN dot com for much less block, you can read all over Blawg post there, right? So we're telling Google Yahoo being etcetera that this is Robin in yesterday's block. Now this is one key where we would like to put in more keywords related to which pages and or post that we have written so that every page and post are having our unique you or else . Now, if I go into any off a block post, for example, you can see that it says robin ESPN dot com Forest last digital marketing success in four steps. Now it's pretty clear here for the search engines. What this content and the page is all about. You would like to optimize your your l with keywords that you would like to rank for, to tell the search engines what this content is all about. And you can do that manually by just going in to any page or post on your blog's or any article that you have written. You can go in there and just manually optimize that you are with whichever keywords that you would like to rank for. So that is the first step. Optimizing your you are well, next step is to use related keywords. What do I mean with that wealth? If you look on the screen right now, we go to Google and we do a search for Modern would house design. Now we would like to rank for this because we have created our blawg post about this. Now, What you would like to do within this block post with in this article is to use not only modern Woodhouse. You will also would like to use related keywords when you're writing a post such as would or wouldn't luxury villas so that we're telling Google Yahoo being and other big search and is out there. What topic that this article or block post is all about. So we would like to use related keywords. Now, how do we find related keywords that we can include in a blogger posts an article? Well, simply is go to Google and the bottoms grow all the way down to the bottom and you can see searches related to modern good house design, and you can see modern wood and house interior design. We're having simple wooden house design and so on. So we know what kind of phrases and keywords that we would like to include in our copy in our block post and in our article to easily get found for our keywords on Google, for example. So use related keywords include them in your blood posts and articles, and that it's one way also, that we can optimize our own page s CEO for ranked next up. We're having right long content now. Their studies on this presented that writing long content longer, more in depth content. Not only are we telling Google with our related keywords within our great block posts an article that this topic is around well, the subject these keywords, etcetera, so that it's easier for the search engines to rank are confident? No, there's only studies shown that on the first page of Google articles and Block Post that is included around 2000 words or more, it's ranking better. So if I go to Google, for example, I'm searching for passive income. Then I find this article made by Pat Flynn on smart passive income. And what I can read out of this is that this article, which ranks I think on the third page on Google for passive income, is included. 4000 866 words. And the next article includes 5222 words, which means that every writing longer content with more details, more related keywords. And we're optimizing that four keyword research by writing longer content, we are more likely to rank on Google. Awesome, right? So that is the third tape before Tip is include keywords in the title off course include your targeted keywords. We have used most for this to determine which keywords that we are able to rank for. So by including our keywords, what we're going to see on the screen right now happening is also a pardon off not only including keywords, but also including numbers in the tight, elastic asi on every single one of these that I have marked its including numbers. And I'm searching for passive income on Google and you can see 23 passive income ideas. 10 legit ways to make money and passive income online. You're having make $7200 a month. We're having 10 ways wearing third do one passive income ideas. So you see using numbers within your title for the key words that you would like to rank for its very, very effective when trying to rank on the big search engines. And also, you can also use brackets as you can see on the screen right now in the top right corner. Make money. 24 7 We're having one more here as you can see the middle video off the screen five ways so you can use brackets and use in numbers and make sure that you're including your key words in the title when you're trying to rank for anything on the big search engines and the last one is include internal and external links. What I mean, with that, if you have a look on the screen right now, you can see that this is internal links. We would like to have people on a website for as many minutes or hours as we possibly can. Then we're telling Google, Hey, this is a great website. People are actually spending time on this website, and maybe they're engaging with content as well because they're clicking on links. Internal links toe other block posts. So if you're writing a blogged about, let's say horses and you're writing a block post also about like horse tools to maybe clean horses or something like that in that first block post, you can actually link to the second low post. This is an internal link, and then you might have a chance off. That particular person is coming to your first broke post to click into your second look close, which means that you are more likely to have that person on your blog's in your articles on your website for a longer period off time. So use internal links for this. You will also like to use external links if you look on the screen right now in the bottom of this picture, you can see a light appearing there. This is actually an external link, meaning that we're linking on our block post or in our article to another website with networking with people and websites within our niche, which is awesome to start creating more back Ling's link back and forward between websites and getting better ranking on Google. So this is the way you would like to do on Page Seo to rank even better on Google. Yahoo being etcetera. First of all, optimize your your l actually the name of your pages and name of your posts. Then you would like to use related keywords so that were helping search and use to find you even better. And then we would like to write longer in more in depth content, using related keywords than include the key words in the title and use numbers and brackets to even get better click through rates. So when somebody seeing you on Google, they're seeing that 10 ways to five ways to five things to etcetera, they're more likely to click. I think there's about 36. Or was it 38% better click through rate CTR when somebody is using numbers which is insane , and then lastly include internal and external links within your block posts an article and you will be great. So that is how you do on Page Seo. That really works. So now is your turn to do some on Page Seo, and I'll see you in the next lecture. 19. Page Title SEO: Now when these video guys, we're gonna talk about on how to optimize our page title to get the best s CEO possible, So let's dive into it now. The first question that you might have on your mind is what is the page title? Well, the page title is basically the link that is clickable within the search engines. So why is this so important to optimize? Well, you would like to optimize it because it's appearing not only in the search engines like Google. It's also appearing on your website, as you can see on the screen. It's also appearing in, like social media platforms if you're linking your content to any other places outside off your website. So the three top tips I have for you is basically right maximum 50 to 60 characters. So if you look on the screen right now, you can see a search result for digital marketing courses, and the 1st 1 is okay. You can see the whole page title off. This same goes with the 2nd 1 Same goes with the 3rd 1 But if you look on the 4th 1 you can see that this actually is copping off you can see that this page tighter is more than 60 characters long, which means that I am not sure what I'm getting with clicking on this off course. You can explain in the beginning off what this content is all about, but anyway, this is cutting off. In the end, maybe you're having some, like, silly text there or something like that. So be pretty clear and straightforward and keep it at maximum 50 to 60 characters. When you're writing your page title within any block, post or so, the next step is to give every single page is a unique title. So if you look on the screen right now, this is Pat Flynn's website from Smart Passive Income, an incredible, nice, good looking website. But if you look on the screen right now, where you can see that I have a line on their contact, his page is not on Lee called Contact or Contact page. His pages actually called contact Pat Flynn. Now there's some eso India, because if somebody is searching, for example on Google, contact Pat Flynn, then they can redirect directly to this website. Then Google knows that this website or this page Rather is the page to contact Pat Flynn. The same goes for the next example. If you look on the screen right now, you can see under courses his pages, not on Lee called courses when he clicking into this is called online business courses. And then it's a line and then Pat Flynn. So if somebody goes to Google, then he has also potential optimized this page title for online business coaches. So he eventually or maybe his ranking for online business courses Pat Flynn and they can direct the click on that link and come to this page. So he's not only including in this page title courses or something like that. So this is a small but very handed taped to optimize your page title for best ASIO and then put keywords first. What I mean with this? If you look on the screen right now on this little tab up here above the website, you can see it's a small underlined in black. You can see that there, including some key words here. First saw chest, home decor, ideas, kitchen, the signs and paint colors and also house beautiful. So they have optimized it. This is not really the way you would like to go for, but you can, for example, have home decor ideas for house beautiful, and then you're having the keywords in the beginning. So for your pages on your website, optimized them for eso by explaining what you will get in these pages with your keywords. So right maximum 50 to 60 characters for your page title, which means that all the pages on your page you would like to have them within that span or 50 to 60 characters. Also give every single pages off your website and unique title. Make sure that you have done that so that you are helping big Search and in such as Google to find your pages that you would like people to come to. Okay, and then also put your keywords first in your page title. Now we doing home decoration ideas or doing kitchen the signs. What kind of keywords do you would like to rank for and make sure that you include them in the beginning off your page title? Okay, that said guys, good luck with your page title essay when I'll see you in the next lecture 20. Write Clickable Titles: in this video, guys, we're gonna talk about how to write clickable titles, also called headlines. So we get more traffic to our websites. Let's dive into it. So, guys, in this video, we're gonna talk about how you can write titles that people want to click. So first of all, the first tape I got for you is to right the least title What? I mean with that. Well, look on the screen right now. You can see if I go for a search. Maybe what? I would like to write an article blawg post about ways to make money. I can basically create lists off this, like, 40 easy ways to make money quickly. I would definitely won't like to click that one if I searched for ways to make money online . Right? So, 40 ways to make money quickly. 31 easy ways to make money fast in the current year that you are with in. So this is very, very powerful when it comes to make sure that people want to click on your titles Also called headlines when you're writing an article or block post or etcetera. So then next up, we're having the proven methods title Now Also, a lot of people is out there digging for proven methods that are really, really working. So, for example, if I go for a search on proven methods for weight loss on Google, then this is the top results. 30 easy ways to lose weight, naturally backed by science. Awesome, then I know that this is backed by science. This is a proven method. I would like to click that and read through on how to lose weight. The proven method. Also. How to lose weight fast. Nine Scientific ways to drop fat. Awesome. That's a great title that I would definitely would like to click if I would like to lose some weight and then the last one nine proven ways to lose weight for busy people. Now, every single headline or every single title of this has their own angle on proven methods to loose weight. But this is great tips to take with you in the back pocket when you're writing any titles that you would like people to click into to get more traffic to a website used to proven methods title. And then we're having the mistakes title. No, people don't want to make mistakes, right? We all know that we're learning a lot from making mistakes, but regardless were very, very keen or not making any mistakes. So this will get clicks. So, for example, most common mistakes dog owners make now, if I were a new dog owner or if I would like to, like, write an article or block post about mistakes that dog owners are making, this is on great titles right here. Look at this seven common mistake dog owners make in the winter. Now, if you're having a dog and it's winter currently, this may be something that you would like to click into, right, because you don't want to make any mistake with your dog in the winter. And then we're having 11th time dog owner mistakes to avoid. So if you're a new dog owner, you would definitely would like to read this right because you don't want to make any mistake with your dog. And then we're having the last 17 common mistakes dog owners make. Now we can see that it's a pattern off numbers like we already have talked about in earlier lectures. They're very, very powerful to write a number before your writing Any text. So seven common mistakes. 10 1st time dog owner mistakes, seven common mistakes. You see, this is top results. When I'm searching on Google, most common mistakes dog owners make so list and then miss takes very powerful. Then we're having the secret titles. Now everybody in the entire world would like to have shortcuts and secrets to weight loss, making money and longevity. So look on the screen Right now we're having secrets to living. I'm just making a search for secrets to living now. Just could be secrets to living a long life. This could be secrets to living a happy life, etcetera. But just make a search for its secrets to living. Then we have the top results, like seven secrets to living a long and happy life. I would definitely would like to click that link. If I see seven secrets to living a long and happy life, I would like to have both a long and happy life. I would definitely yes, click into that link and read that block post, but also make sure that when you're writing this catchy titles, there's like list titles proven methods, mistakes, secrets, etcetera. Always backed that up with a great block post with a great article with great information so that you make sure that people are staying on your site for a long period of time because we would like them to read out the block post. We don't want them to go into the block post or the article or whatever content you creating and just click off that page. You would like to have them on your page, so make sure that you always are backing up your titles with good content, great information, guys. And then we're having the secrets to living a longer and better life. Seven Secrets to Living Long and Well, It's set to go with Secret Titles also works very, very good when it comes to click through rate, when it comes to people clicking on your titles and your headlines, and then we're having the hacks title Now. There's also similar to the secrets people are looking for short cuts to small hacks that they can do in their everyday life once it like under computer with your family, with money, with their like fitness, etcetera. But look on the screen right now. Computer hacks. I'm making a search for computer hacks. Maybe you're having a blawg about computer hacks off computer techniques or tactics, etcetera. Then you could write something like this nine simple computer hack that are legitimately useful. Awesome. I could click into that and maybe I can learn good stuff from there 14 times saving computer life hacks We wish we learned sooner. 10 cool tricks and hacks that you can learn from computer geeks. Awesome. Now, if you know nothing about computers, you would definitely would like to click him on any off these and learn a lot. But now we will also go to the Internet and almost show you how to generate clickable titles with in seconds. So follow along to the Internet. Okay, guys, I'm having three different resource is in this lecture at touch Appear so you can just click any link there and follow along. But for now, first of all, we're having the kick as headline generated by sumo. So if you go to suma dot com, just click. The link up in the resource is for this video. Then you come to this website now we can click on about here and you can read out some information here. But what is really interesting? If I'm clicking on number of list and I coming into here, you can just paste in your topic here. Let's say that you are writing a block post about making money online, for example, and then you can simply write your topic here and then you write that this sired I'll come the things that you would like them to learn, and then you write the undesirable outcome here. So this would be feeling broke. People don't want to feel broke. People do want to make money online, and then you can just typing any number here and you will see on the right hand side something like this. So the topic is making money. The undesirable outcome is feeling broke. Now we can see the list headline, for example, here with which we already went through 10 ways to make money online. Awesome. I would definitely click that link that we're having a side note headline 10 ways to make money online. And then you remember in the early lecture we're talking about not only in numbers, but also brackets like you can see here, This is our called brackets. And then we're having the proven methods headline. We're having the mistake headlines or having this secret headlights. So from this, by just writing in your top, begin here to decide outcome that you would like them to do so, for example, start making money. You can twist this around start and instead of start make money, you would like to write to start making money. Then you can see that this are changing up here, some of them 10 ways to start making money online. So instead of making money online, start making money on life. So put in your keywords in the topic field here, and then this will generate this program will generate a lot of different like headlines for you Headlines also known as titles. So this is a numbered list headlines. Then you could go to how to also because all auto people search for how to like how to make pancakes, how to make a cake, how to, I don't know by cycle, how to like nits, how to do all kinds of thing on the Internet, and you can be the person with the great information that has written an article that people would like to click into and read. Right. So here is basically a headline or also a title generator, so you can quickly just add in your topic your keywords in here and you can twist them around a little bit. And the outcome will be that you're having, Ah, lot of examples on how to write your headlines on the right hand side here. Awesome, right? And then we also having an article Big article with 51 headline formulas to skyrocket. Conversion conversion is when somebody's clicking into any off your articles, or is when somebody's clicking on your title. Coming to your website, reading out your content. That is great, says so. If I scroll down here, you can also see like a list off also all kinds of explanations here, so there's a lot to read here, but it's a lot also to learn. Now, if you're scrolling down even further, you can see also examples on were to put this so e mails, for example, in your content in your titles, in your sales pages in your sub headers. This is how you write text that sells pretty much so. You can use all kinds of tactics and techniques that you've learned in this video to generate more sales. Also, if you're having product pages, etcetera and then one last tip and trick I have for you I want to go to Google, for example here. And I'm typing in making money online. Okay, going for random search. What you will see. It's a pattern off. People are on the first page. They're using capital letters for all the words except, like two and so on. So genius ways how to make money online. You can see a capital letter, capital letter, capital letter, a small letter, a capital letter, etcetera. So if I go down and I go back, maybe two, the 10th of page, you can see that some of them are using just small letters like this. Now, by statistic, people are more likely to click anything and headline on title if they're having Mawr Capitals letters within them. So in order for you to might be generate. So let's say that this one you would like to generate capital letters for this one and the correct way, so make money online to brag for example. Okay, so I take this one Copa, this one. So let's say that this is our key words. This is our headline. This is our title for any block post. You don't go to this website and you just simply just paste that in here and you will get the right amount off capital letters because a making money online to brag. Now, this is a small letter. So you know that you are doing everything correctly before you put out your block content your article and so on. But to recap this entire video to make sure that you get clicks to your website for any content eight year creating and ranking on Google for you would like to eat ago with a list title Proven methods title the mistakes Title the Secrets title, the hacks title and example that you can simply go and generate from this kickers headline generator that sumo are providing for us totally for free by just writing in the topic and the keywords in this column here and they will help you to generate a lot of examples here on how to write titles that people will click. Now is your turn to write these kick ass titles and good luck. I'll see you in the next few 21. Meta Description: in this video, guys, we're gonna talk about something called a meta description what it is and also how you can write it so you can eventually get more traffic to a website. So let's dive into it now. First of all, what is the matter? Description? Well, if I go for a search, for example, for best carry on bag here on Google, I scroll down beneath the header or also called the title. As you can see here, we're having that website link here and then we're having this text here. This text is what supposed to describe whatever content I'm having within this link. This website and this is called the meta description. This is something that appears in the search Indians and will explain what type of content that is within this post. Now, if we look on the screen right now on the part where I have marked here, we can easily see Briggs and Riley International carry on Amazon basics. Carry on. This text is terrible. Guys, this text don't want me to click introduced. Well, the headline here or the title here could be very compelling and very, very clickable. But on the other hand, If I'm looking for additional information and I do not want to enter this website without having some more information about this content, this is hideous. This is just too bad because this meta description is on Lee telling me some feature about different types off bags. You do want to write this so people eventually would like to click into your post. Well, if your rank in the top of Google you have written a great clickable headline, which we already went through. You also would like to write a great meta description, also called snippet, to grab their attention and to drag them into your website. So this is a bad example. If I'm scrolling down, we can see some more examples with, like sizes off the bags, etcetera, which are features you would like to write benefits why they should go into this post and read this post at the first. So if I'm scrolling down, it is 21 inches inches and so on. This is just features guys scrolling down a little bit more. We can see here that first of all, editor's choice afford best new carry on luggage 2018 for example. Then we can also read out some good information. Here we put nine new suitcases through Rijs Road test to discover the best carry on luggage . 2000 and 18. Here are the winners and finalists. Awesome! Off course, I do want to click into this. So this is why meta description is so important. Now Google have stated that this is not a ranking factor, but off course is a ranking factor. If people are clicking through on your link because if people are clicking then we're telling Google Hey, hello. My content is valuable. Let's rank it, rank it higher in your search engine. So that is why metta descriptions are so important to write. And if you're having like a wordpress website, for example, you go in, log in to your back and off your WordPress website and you're scrolling down all the way. If you're having Josta installed Josephs S E o Toole, which we already went through in this course as well, Then you can see this little part where it says snippet preview. Now, this is the text that is gonna appear in the search Indians here. So if I'm going here I can just click on this little snippet here. And here is where I'm writing this meta description. So go into any of your blog's posts clicking, edit, scroll down all the way down to the Yost eso click on this or just click on edit snippet. And here's the part where you want to grab the attention from whom ever is seeing your post and your link on Google, for example. So here you right in some text that is really attention grabbing. And that can be text from like if you're having a part in your article that you're really liking and that you feel is really representing and promoting this post in a good way, like in this post we're going to do with this and this and that. What? This is the biggest benefit by clicking into this post or anything like that. What you can do is just copied that piece off texting here. You just copied it and you scroll down all the way down here to the meta description and you paste that in, and then you can see that you have almost filled out. You see the green line here you can see that you almost have field out with all their words . You don't want your meta description to look something like this, for example, like caught off like this. This is not a good matter description. So therefore, you do want to make sure that your Onley writing between 135 till 160 words in your meta description, and you can go in and customize your meta description afterwards. When you have posted like old post, you can go in and just customize them to get a better click through rate people to click on your link to come to website and see what you have written on the website. So meta description. Bad things to write is the features such as like the sizes of everything and scholars, etcetera. What you would like to do is right the benefits. Why should they click right? Some attention grabbing piece of text in your meta description within your post, because people are much more likely to click your link if you're percent in the benefits bill by clicking this link, writing all these kinds of features won't do it. But if you write like this post It's about this and this and that, and we will discover why I, like this post, is all about this and this and that and so on. It's much better to write the benefits than the features. So go into you. If you're having a WORDPRESS website, I assume it looks pretty much the same on it Weeks website or anything else that you might have if you installed just CEO go down, click on edit snippet and then either go into your blood post paste in some kind of peace of texture, which you think that our really presenting this block post or article really, really well for you. And then you just paste it in here in a matter description part and you just click on close snippet editor and you're good to go. Then it will appear in the Google search or in other search Indians like this, for example, and people cannot on Leigh read your clickable title here, and that is from your website. They're also able to get a grasp off what you have written within your article or block post, So now it's your turn. Go into your blood post articles or post on your website and make sure to write attention grabbing meta descriptions. Good luck now, guys, and I'll see you in the next video. 22. Subheadings: in this video, guys, we're gonna talk about what subheadings is and also how to rank better using them the right way on the biggest search and years. So let's dive into it now. Why are we using subheadings when we're writing our block posts and articles? Well, that is firstly to break up the page. If you look on the screen right now, where the arrow is pointing at this is a subheading. This is something that breaks up the text within your article and block post and also summarize a section off the article. Now, if you look on the screen once again, you already know what a subheading is and how it looks within a block post or end an article. But this is what summarized text beneath. So if somebody is coming to website, they are reading your bloke post. They would like to find fast information information that's very, very valuable for them now, this could be a part of your article. Now, if you have used in subheading, that is summarized what all sections off of your article is all about, they can easily a skim through and find that piece of information on your website, and that is why we would like to use subheadings to break up the text and to summarize a section off the article, because the goal is to improve the readability off the user on your website. As I already said, some people use Goto Web pages and try to find one piece of information. Maybe you have written like 2000 or 4000 words. Now, if you're not using sub headers, can you imagine the user experience on your website? I would definitely us bounce back to Google and try to find some article or block post that is using sub headers so that I find information that I am looking for much easier with in another article. Now, when you are writing your blawg post or article, you would like to make sure that you have the differences between a header. I also called a title, which we already went through in earlier lectures and a sub header. So if you look on the screen right now, when you're writing your article, you would like to make sure that the title the header is off h two. That is the format and then you would like to make sure that the subheading is off age to now. Why is this? Because of the reason that Google is skimming through all kinds of articles within the keywords for like any keywords. If you try to rank for, let's say, a horses or something like that, then Google is skimming through all kinds of articles related to that keyword. Now, if you have used subheadings the right way, we're telling Google, Hey, this type of content is very helpful for these keywords, so they are more likely to rank us if we're doing this right. So make sure that the using age to ask the format off your subheading within your block post You can just easily go to your WORDPRESS website, for example, and look for yourself. You're having the option off H two h tree H four h five. I also think that is actually age six as well. But always, always, always for your subheadings used to formatting age to okay, that is good for the ranking and then also include your keywords and related keywords within your copy. Now, if you look on the screen right now, for example, if we were tried to rank for success in four steps than we also would like to make sure that in our subheadings we're having four steps to success. For example, this is related keywords. You see what I mean here. But we also including success in four steps in two different ways. And make sure that you're having both your headings also called titles and your subheadings related to one another so that we're telling the biggest search engines. Hey, this is helpful information and content related to these types off key words. So this is what you would like to do with your subheadings. But let's go to Internet and have a look at one bad and one good example off how to use subheadings So once on Internet, this is the bad example of using sub headers, or this article is not even using somebody's. Actually, if you look on the screen right now, this is an ad like in the middle off. The article just looks terrible. If I'm scrolling down, you can see that we're having nothing that is really breaking off. This text is just a bunch of text. Yes, they're using some kind of spaces here and there. But this is not what I would like to read. Would you like to read this article? You have no sub headers. You have no like context about what anything is really about Here You only have the header here. The title Here You have nothing that really tells me what anything here is all about. So you definitely would like to do something like this. If you go to this block post, for example, I'm scrolling down. You can see seven totally legitimate ways to make passive income for our block. If I'm scrolling down, I will be met by subheading here. As you can see, sell resources in template Then I know what this section is all about. This bloke post also includes good infographics like this is you can see would like some arrows pointing at whatever I'm looking for. And if I'm scrolling down even further, I can see also here's one more subheading and as you can see, these are using the H two formatting that both of them so always go with age to formatting . But this is what you would like to do. You would like to use an age to formatting as a sub header. That explains what kind of content that is coming here. What is this text all about and then scrolling down? If you having another section, you definitely would like to go with an H two formatted sub header for the next one that is explaining what this Skype of content is all about. So this is the good way, guys, which is to break up the text a little bit. So it's more readable for the user on our website. You don't want to just throw in a bunch of text like this, and some ads in between. So really think about this, as from the user's point of view when reading on text. So what we learn about subheading is why we're using it is to break up two pages and to make their page more readable, right and then always use the H two formatting went doing any sub headers because we're telling the search Indians that we're having valuable information. And for some reason, Google tends to rank sites that are using H one and H two in this way included the keywords and related keywords in an upcoming video. We're gonna talk much more about related keywords, so I'll see you there and good luck with your subheadings 23. Related Keywords: in this video, guys, we're gonna talk about something called related keywords where to find them and also how to use them to rank even better in the search. Indians with S CEO. So let's dive into it. All right, so let's dive into related keywords now. Related keywords, also known as L s I keywords. It's actually something that you can find in the bottom off Google. When you're going for a search, for example, for best hotels in Hawaii, you will get a list you can see as it is in blue. Right now, you can see best hotels in our value for honeymoon. Best hotels in her via for couples at cetera. Now, you would like to make sure that you're using key Worst A smart way. Don't do like this. Don't keywords stuff all of your content because he would like to rank for certain key words. Don't use white as many times as this example is doing it. Why it is a word on a white Web page that is white because the background is white. No, you would like to make sure that you are writing in a natural way when you're doing any type off content writing on your block or in your articles, because if you're doing this, you are not only telling that customer the people, the traffic on your website, that this is great content. You also telling Google that this is great content because people are spending, ah, lot of time on your articles because the reason why we would like to use related keywords in our copy is to help search engines find your content easily right. You like to rank on Google, and to do that, we would like to include related keywords, inner copies naturally. So your copies you're writing your content doesn't look spammy to the audience. Who is reading it? Because what's the reason to rank any type of content in Google being Yahoo? YouTube, etcetera? If somebody's just coming to your website and they're clicking off and your search rank is decreasing, you would like to have the best information, the most helpful information within your content. So that is because we would like to help the search engines to find her contents with using related keywords. No, for example, have a look at this best hotels in Have I. If I'm going to Google, and I'm scrolling all the way down. The examples off key words that I would like to include in my articles is how value resorts have. AII Honeymoon Honolulu. How are you for couples? And then also travel? Have I luxury hotels? Have I have eyes for family? So instead of like creating in mind map like this and trying to figure out what is related , then go to Google because if you're going to Google, search for, for example, best hotels in Havana and you're scrolling all the way down here. You can see what types of terms that you would like to include in your articles and block post. They have the answers. They have the answers off what people are also searching for within the same keywords within the same topics of Go to Google. Go for your search for whatever key, which that you would like to rank on Google for and then scrolled away all the way down here. And you can see searches related to dot keyword here, and you will have all the answers here off key words that you would like to include in your articles than Natural way. Don't keyword stuff here, guys, so that we are able to rank even better in the biggest search and use for our keywords. So this is the way you would like to do it so easily. Use related keywords. Smart. Don't keyword stuff. Don't use this on. Naturally. Don't just right and stuff Your keywords in your articles and why we're doing this is to help the biggest search engines out there. 2% our content for the people who is searching for our keywords. So it's easier for the search, and he's he's elitist percent that copy off text and article or blood post four Does. Who is looking for it? So do this the smart and natural way. Now guys use related keywords. Go to Google, type in your keywords, scrolled away all the way down to the bottom and see which your related key, which could be which you can use in your articles and block posts and good luck and I'll see you in the next video 24. Long Content: now in this video, guys, we're going to talk about why you should consider to write longer content. Let's dive into it. Well, The first and foremost biggest reason why you should write longer content is because long content ranks better. If you look on the screen right now, you can see that the average content link for the top 10 results in Google. It has been made studies on this that the fact is that longer content is ranking better on Google. So if you look on the screen right now, that would arrow is pointing out. This is the number 10th result in Google Search, and the 10th result is having an average about 2000 words 2050 words around there somewhere if you look on the screen right now, while the top one result is having approximately about 2000 and 450 or 2500 words, So this is the biggest reason why you should write longer content. That is because long content is ranking better in Google's search engine. The second reason why you would like to write even longer content is because of long content gets Mawr back links. Look on the screen once again, as you can see, the word count versus average linking domains, which means back links, is showing us that longer content. Get Mawr back links from other websites. And, as you already know, back links is a huge factor in ranking any type of content on Google's. This is one way for us to tell Google that we have valuable information. You can see that other websites are actually linking to our website, which means that we're having valuable information. You Google, you would like the rank, our content in the top off Google's search. The number three reason why you would like to write even longer content is because long content gets more social shares. Yes, this is statistics on this as well as you can see on the screen. Right now. Word counts versus average social shares. It's a huge one here as well. It's against C content that is including more than 2500 words is getting Mawr social shares and this is statistics guys statistics don't like. So this is one reason why you also would like to write even longer content because long content equals more social shares on platforms such as Facebook, Twitter, YouTube, etcetera. And the fourth reason why you would like to write even longer content is because it's easier for you to rank for related keywords. So if you go to Google and you go for a search for certain key, would you just scroll down all the way in the bottom? And you can see related keywords in there. And when you're writing about a certain topic, it's more likely that you are including more related keywords long tail keywords in your copy in your text in your article in your blow post. And therefore, it's more likely that you can rank for even Mawr words like related keywords for your copy in Google. So because you're including more words with in your block post an article, you're more likely to include those related keywords so you can rancor, content for different types off keywords on Google. Awesome, right? But when you're sitting there and writing your content, make sure that you cut out all your fillers. Don't just keyword stuff, or just don't stuff your articles with unuseful content because you would like to write your articles longer, make sure that you're having a lot of valuable information because one ranking factor, as you already know, is time spent on a website. So if people are reading your blawg post and they're stopping at like this third sentence, for example, and they're bouncing out of your website and go to Google once again, then you're telling Google or this is telling Google, then this is giving a signal to Google that this is not helpful information. So cut out all your feelers. I just feel your content with valuable information that will help the end user. But you would like to include images and videos within your content because this is much more engaging. If you look on the screen right now, we have ridden and block post here and we have both included actually a YouTube video. You get assembly, embed a video within your blawg post, and this will automatically keep your audience more engaged and actually to stay on your website for a longer period of time, which is a ranking factor as you already know and also includes some images because this also makes it easier for your traffic to get more engaged with your content because some people they are imaginary like they're reading a text and they can come up with some images themselves. But if we helping everybody out here, we would like to include videos and or images. Okay, so why should you write longer content? Well, it's pretty clear right now, right? So long content ranks better on Google. That is a fact. Long content get more back links. That is also a fact. Long content get more social shares. Also a fact easier to rank for related keywords. This is also a fact because if you're including mawr words within your block posting articles, that is more likely for you to rank for related keywords. Long tail keywords. So somebody's going for a search on Google for one word, and another one is going for a related keywords. Now, if you're having that related keywords within your copy, you're more likely to rank on Google for more diversified keywords and make sure that you're cutting out all fillers. Just put invaluable information so that people who is reading your content is staying on your website for longer period of time. Then you will get better a CEO and then include images and videos with in your copy and you're good to go. Now It's your turn to write longer content, better information so that you rank even better on Google and in the bigger search engines for your keywords. Good luck now, and I'll see you in the next lecture. 25. Update Your Content: in this video, guys, I'm going to give you five different reasons on why you would like to have your content up to date at any time. So let's dive into it. So the first reason why you would like to update your content is simply because it's gives you better CT are better click through rate. If you look on the screen right now and you make a searching Google for make pancakes, then you can clearly see that in the top of Google Search were having the latest content up there and in the bottom in the third place, we're having on content that it's more outdated. So if you go to Google and you see that this piece of content is more updates, you're more likely to click that content right. Also, statistics backs this up then Google favors fresh content. If you look on the screen right now, you can see that this content is getting the most clicks. That is one of the reasons why it's ranking in the top results for make pancakes, for example, so Google favors fresh content. That is why you would like to keep your content updated. You also want to keep your content updated because it improves that use their experience. When somebody is clicking on your link on Google, for example, come to your block post and they see that your content it's up to date. They're more likely to engage in that piece of content now. If this would say, for example, 2017 people are actually less likely to read your content. So this is why you would like to have your content up to date, because this improves that user experience. When you're updating your content, you're able to link to new or better. Resource is, for example, to any off your newer blawg post, or maybe to another website that you are networking with ascending back links Back and forward with you are able to go into your content and update your links. You're able actually to go into your piece of content and just update the links within that post to get people to spend more time on your website, and also to send them outside of your website to helpful Resource is so that people known that your website is trust worthy, and then, lastly, this might be the biggest one of the more you would like to update your content because you can optimize your content for the right keywords. Now, if you have written a block post, for example, and you didn't really know when you wrote that bloke post on how to really find good keywords to rank for on Google, for example, and you've written your block post, you can actually go into that block post and you can read. Write some keywords within this. So if you know now which keywords that you would like to target, you just can go in and you can rewrite keywords that you would like to rank for, which is very, very helpful. So the biggest reason why you would like to keep your content updated? It's because it gives you better click through rate. Google favors fresh content. It will also improve the user experience because you can update your content with newer images on also with newer, more helpful content links, etcetera. And then you can go in and you can optimize your content for the right keywords that you would like to rank for in Google search. So now it's your turn. If you're having a lot off old bloke posts and articles. You can now go in and update that piece of content to rank better in Google and to make sure that the users on your website is getting the best possible experience on your website . So without further ado, I'll see you in the next video. 26. Internal Links: in this video, you're gonna learn on how to do internal linking in your website in order to have the traffic on a website for a longer period of time in order to increase our CEO. So let's dive into it. Okay, guys. So first of all, we would like to go to a website that is doing this very, very good smart, passive income patron is doing this very, very good. So if we go to any of his block post here randomly and you start to like scrolling down here, we're looking for links internal links, which means links with in his own website. So this is not back links. He has not back cling to any other website. He has done it. But for this we just looking for internal linking. So for example, as you can see here, you see us plain text here in gray. And then you see something pops up here in red. Now you can decide for yourself on your own website which ever color that you would like to go before with your internal links. Now, if I click this up in a new tab, for example, then we can see that that he's just linking to another Balog post. So if I scroll down here, you can see that this is a old block post from 2000 and 13. This is the value that we already have talked about in earlier lectures that you would like to go in and update your current content with all the links. Are you keeping your website fresh for Google? So when they're crawling your website winners skimming through all the website on the Web there, den finding out that your content in still up to date, it doesn't matter that it is from 2000 and 13 it's still being linked. So if we go into the block post once again, keep on scrolling down a little bit, we can see one more link here, actually. So I opened this up in a new tab also, and you can see that he is linking to an actual freebie on how to email the smart way. But here's the trick. He would like you to get a free copy by clicking this link and then entering your email address. So within his own blawg post, he is collecting email addresses with an internal link. Now you can do the same. You can actually go to your block post and link another page. Maybe a product page. Maybe you're selling like physical products. You can definitely within your own block post. You could definitely us link to another website within your website to keep people to stay on your website for a longer period of time. So we're gonna go to Wordpress right now, and I'm going to show you on how to do this step by step. So now we're inside off the back end off our website. So this is a blood post that we created. And in here we could actually just linked to another bloke post or another page within our own website. And this is because we would like to traffic to stay for a longer period of time in order to maybe buy something from us, maybe to sign up on an email or to read more blawg post and content from us in order to connect on a deeper level. So if I scroll down in this block post, then in the bottom here, you can see if you want a monster Digital marketing Kilic here now Okay, Just click here and just highlight this area here and just click this little chain here. There's little link here, and then I can type in the U R l here. So I'm going to go to another page here. We're gonna go to Robin E. Yes, but dot com Actually, it's gonna click Enter here, and then we're going to click on start here because we would like to redirect from within or block Post. We would like to redirect the traffic to this page so that they are eventually clicking on any off these courses and enrolling in these courses. So I'm gonna take this start here. You were l here, and I'm going to go back to this block post and I'm gonna pay study well in here, and enemy is gonna click this apply and then click on update. So now we're having one internal link that it's not only helping our audience to find better content like our courses, for example, were also possibly making money eventually further down the line with internal linking within our block post. So now it's your turn. Really? To use internal links, you can use it for older articles and block post. You can link to an email list. Often you can link to your product pages, etcetera, but use internal ings. With this way. We're telling Google that we're having helpful content because people are spending more time on their website. So good luck with internal linking and I'll see you in the next lecture. 27. Backlinks Explained: Now in these video guys, we're gonna talk about something called back links. What are they and how can we use them in order to rank higher in Google's search? Let's dive into it where, like some of you may know, back links is one of the most important factors when it comes to ranking on Google. So what are they? Well, first of all, back links is basically when you linking any type of content or website on another website . So, for example, you're having somebody within your niche and you're telling them Well, I have great content on my blawg and I think that I can support your content that you're having on your blog's. So please, can you just link my website to this article on your block post and for example, that website is having an external link on the website from your website and you can do the same back in former. This is what back linking is and before you back, linking to any websites whatsoever on the Web. To do it effectively, you would like to have something called high quality back link. Now, whatever I mean with high quality back Ling's back links, which comes from high a toy to websites. Now. If you're new in the game, you just set up your website. You would like to create back links that comes from websites that are already having some kind of authority and make sure that they are related to your topic. Like, for example, apple. They are a high a Tory to website. They have a lot of back links. They have a lot of customers. They are basically just a huge website and a huge company now well, something that you may think is well. They can basically is back ling to any websites, and that website will move up in rank. That is not totally correct. If you look at this, for example, they could rank to Levi's, for example, right Well, Apple is selling like computer stuff or they're selling cellphones, etcetera like technical stuff. But Levi's they're selling Dean's and shoes, shirts and so on, so this is not a good option. He would always like to have back links from websites that are within the same category, so this wouldn't be much better if Apple would basically send back links back and forward with Samsung now these are two very high it toward the websites. They're having higher toward the on the web, so they are already ranking very, very good. But you would like to have back links from related website websites within the same topic and niche that you are within. Because then we're telling Google that this is great content. So what can back links due to you? Well, they can improve your organic ranking. So let's say that you already are ranking on Google well, with a lot of back links from high a Torito website and websites that are related to whatever topic that you are within. Then you can move up the rank organically and that is exactly what we're off there, right? So this can improve your organic ranking when doing back links the right way. Now you will not only improve organic ranking, you will also get found faster. Now, let's say that this is your website and you're totally alone on the Internet. You creating awesome content that you don't understand. Why am I not ranking Well, if you have a couple of friends that are back linking to your website, you will definitely get found even faster and then with back links, you can also get referral traffic. Let's say that on website within your nation's writing an awesome blawg post. Now, if they're linking back linking to your website, you dent will also get referral traffic. If anybody is clicking on this link within this block post, then you will get referral traffic to your website. Awesome, right? Because this link is a back link to your website, maybe to a block post, maybe to a video or helpful article, and therefore you will get mawr traffic to your website. Awesome. So by networking, in other words, back linking back and forward between website with in your niche create this valuable Hyatt authority back links related back wings. You didn't will have a bigger chance on ranking on Google. So first of all, what is back link back link is when you are linking back and forth between websites. High quality back link is the key here and also related back links within your niche. Find those websites and then what it does is basically improves your organic ranking. You will get found faster on Google and you will get referral traffic If doing this right now. In this entire session, we will young through step by step on how to create valuable Hyatt Authority back links. So follow along to the next lecture and I'll see you there. 28. The Skyscraper Techniques: in this video, guys, we're going to talk about something called the Skyscraper Technique, founded by a guy called Brian Deane at Back Link. Oh, this is a technique that will give you better high quality back links, which makes your content rank even better in Google search. So let's dive into the technique. So let's go over this skyscraper technique step by step. First step is find well performing content content that is already getting tons off. Likes shares, comments, back links, etcetera. Let's go to a Web page and find out where you can find content that fits your topic and your keywords. They just simply go to something called Bassam. We have the link in. The resource is for this video click on Content Analyzer. And then here you will type in the keyword that you would like to rank your content after on Google, for example. So let's say poured costing and then go for a search. Then you can see some results here, which is getting ah, lot off. Engagement such as Facebook likes Twitter shares, Pinterest chairs, etcetera. You simply is. Go into any of this posts and your scroll through it. This is the first step. And then once you found well performing content, which is getting tons of likes shares and back links, etcetera on this bus UMA Web page, then the next step is to create better content. What I mean with better content, is read this block post, for example, see what parts of it. It's good and then go more in depth on this topic. And, as you already know by now that longer content tend to perform better in Google search. So just write Maurin depth mawr information content around this topic, and then you would like to design the content even better. If you look on the screen right now, once again, this doesn't look too engaging, does it? Well, it's well written, but it's not the signing wise good. So you would like to design the content even better to keep the traffic on your website and on your block posts an article for as long time as you possibly can. With that said, including images and maybe videos, etcetera will keep the engagement rates higher, and the traffic will spend more time on your block post and then, once you've created better, more in depth information content on your blog's or in your articles, and you have designed it even better to get more engagement with your posts such as shares . Likes etcetera, comments. Then what you would like to do is with that type of content you would like to reach out to high a Tory to websites. What do I mean with that? Well, basically, just send them our e mail. Just open up a new email and send that email to high a toy to websites within your niche that you can network with back and forward in order to send them an email and email. But you have to be human here. You don't want to be like sending emails back and forward to people saying, Hey, please, can you just back link my stuff? I would like to have back links from your website so I can rank better in Google search. No, you have to be a human. But don't forget that the point with reaching out with a email to the Hyatt Torito websites is to make them link your content on their website. So you get those high quality back wings for your website so that we're telling Google that you are having a lot of valuable information on your Web page and that they should rank your website and your content high in Google search. So, for example, an email can look something like this. Hi, Pat. We just read your content about how to start our pod cost. Now you already are telling them that you are engaging in their content which they will like and then and just want to do tuning and say that it was great compliment them on their content is important. We did too in the beginning feel like it was difficult market or pod cost. Luckily, it turned out well for both of us. Just wanted to tell you that we have written a large guide on how to market your podcast. Now we're giving some value. Were telling this website owner that we have something in store for them. Go and check it out and tell us what you thought about it. And then we have linked it down below. Here you can see the blue text with underline. That is the link. But we're not telling them to back link anything. We're telling them to shake this out. And if they like this content, they will definitely back link our content on their block, which is awesome. So this is the right way to use the skyscraper technique that Brian Deane has come up with . I love this technique, and you should definitely go out and use it. So first of all, find well performing content. Go to BA Sumo Link in the resource is then create better content than that type of content that is already getting tons of likes shares and comments and engagement. Then they signed your piece of content even better, using images and if you can, videos very, very important to keep all the traffic on your website mawr engaging and then reach out to the high it toward the websites within your niche. If it don't know who they are, you have to go to Google and search them out and then be a human. When you're writing this email to this websites and write as many as you possibly can and make them personal, pointing out that their content is great and don't forget the angle that is to get high quality back links from these websites. So good luck with skyscraper technique, and I'll see you in the next video