The Complete SEO Guide to Ranking Local Business Websites In Google

Christine Maisel, Designer, SEO & Founder of Portable Entrepreneur

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92 Lessons (6h 16m)
    • 1. Why You Should Take This Course & What You'll Be Able To Do By The End

      2:36
    • 2. Intro: Getting Organized Before Starting The Project

      0:34
    • 3. Business information to collect, where to store it & Questions to ask

      7:09
    • 4. An Introduction To The Site We'll Be Ranking, The Client's Goals & Site Health

      11:10
    • 5. Knowing Your Target Audience & Website Goals

      2:15
    • 6. Setting up Google Search Console (GWT) and Bing Webmaster Tools

      9:28
    • 7. Local SEO Ranking Factors

      10:49
    • 8. Intro: Understanding The Health of a Website & Maintaining Rankings

      0:55
    • 9. How to keep current search engine rankings during redesign process

      14:57
    • 10. Maintaining Current Rankings Continued...

      5:55
    • 11. Knowing your back link profile, URL structure and using 301 redirect

      11:21
    • 12. How to Monitor A Site After A Redesign To Watch For Any Problems

      3:02
    • 13. Introduction to Competition Analysis

      0:24
    • 14. How & Why To Find Your Top Online Competitors

      10:49
    • 15. Intro: performing proper keyword research to ensure your SEO

      0:39
    • 16. Using the 5-Step Keyword Research process

      1:32
    • 17. Finding Keywords You Are Already Ranking For & Tools To Find More Local Keywords

      18:44
    • 18. Researching Your Competitor's Keywords

      3:08
    • 19. Selecting Final Keywords & How Much Traffic Do You Really Need?

      3:35
    • 20. Determining how easily we can rank for specific keywords

      7:44
    • 21. Intro: the importance of website content in your overall SEO

      0:39
    • 22. Creating a content development plan & Content writing tools and reso

      7:08
    • 23. What to write about

      6:07
    • 24. Implementing An Internal Linking Structure

      4:16
    • 25. Intro: Designing The Website While Keeping SEO In Mind

      0:26
    • 26. Getting Design Inspiration. Do You Deserve To Be On Page 1?

      4:30
    • 27. Using An Existing Theme Or Designing Your Own (And What I'll Be Doing)

      3:38
    • 28. Setting up a demo site

      2:20
    • 29. How to ask Google not to index your demo site while you work (in WP

      2:09
    • 30. Creating Location Specific Pages (And Exactly What To Include)

      7:44
    • 31. Creating initial pages using a good URL structure & where to use key

      7:19
    • 32. Planning For Your SEO Audit & Auditing Your Competitors

      3:03
    • 33. Geotagging Local Business Videos

      1:40
    • 34. What Is Schema, Why You Should Use It & How To Test Your Site For It

      4:28
    • 35. Geotagging Website Images

      4:10
    • 36. How To Implement Schema On Your Local Website

      9:00
    • 37. Additional Schema Markup To Use For Local Business Websites

      10:53
    • 38. Setting a preferred URL

      5:17
    • 39. The factors that impact your website speed, how to test for speed an

      4:47
    • 40. Duplicate content & images

      2:51
    • 41. XML Sitemaps

      6:29
    • 42. Responsive / Mobile Friendly Website Test

      5:31
    • 43. Website Launch, Update on Site Design & Client Feedback

      3:59
    • 44. How to Track Your Website's Search Rankings

      5:54
    • 45. How To Track The Impact of Your Website Redesign

      4:38
    • 46. The Website Has Been Relaunched. Here Are The Very Next Steps

      5:42
    • 47. The Benefits of Optimizing a Business Google My Business Page

      2:43
    • 48. How to Determine If Your Business Is Already Listed

      2:11
    • 49. Adding Your Business If It's Not Already Listed

      5:10
    • 50. What We're Going to Cover

      0:26
    • 51. The Google My Business Dashboard Overview

      2:18
    • 52. How to Correctly Optimize Your Google My Business Page - Part 1

      5:59
    • 53. How to Correctly Optimize Your Google My Business Page - Part 2

      3:17
    • 54. How to Handle Businesses With Multiple Locations

      4:21
    • 55. What We're Going to Cover

      0:31
    • 56. Where You Will Rank in the Top 20 Listings

      1:30
    • 57. The Importance of Citations

      1:27
    • 58. Citations vs Links: Understanding The Difference

      1:20
    • 59. How Many Citations Do You Need?

      3:05
    • 60. Find Out Where Your Business Is Listed & If It's Listed Correctly

      5:25
    • 61. Where to Find Citations

      3:06
    • 62. How & Why To Track Your Citation Efforts

      0:44
    • 63. Where to Find & Track More Citations Inexpensively

      7:14
    • 64. Which Sites Should You Get Citations From First?

      1:53
    • 65. The Importance of Site Structure

      3:11
    • 66. How to Determine How Competitive a Niche Is

      5:16
    • 67. What We're Going to Cover

      0:30
    • 68. The Difference Reviews Can Make On Your Ranking Position

      1:30
    • 69. How Many Reviews Do You Need?

      1:16
    • 70. The Quickest and Easiest Way to Get Reviews

      3:34
    • 71. How to Indirectly Ask Customers for Reviews

      2:24
    • 72. Showing Off Your Reviews to Entice New Reviewers

      1:59
    • 73. Rewarding Your Reviewers (Unexpectedly)

      1:41
    • 74. Responding to Reviews

      1:19
    • 75. What We're Going to Cover

      0:56
    • 76. What to Do When Your Rankings Are Not Improving

      1:25
    • 77. Common Mistakes When Ranking in the Local Pack

      3:53
    • 78. How to Track Your Rankings

      3:29
    • 79. How Long Should It Take to Rank in the Google Local Pack?

      0:54
    • 80. What We're Going to Cover

      0:26
    • 81. Options for Selling Google Local Pack Rankings

      2:22
    • 82. The importance of back links and how to build the right, tracking

      1:06
    • 83. Importance of Backlinks, Building the Right Ones and How To Track Them

      2:41
    • 84. What Back Links Does Your Site Already Have? Where Should You Start Back Linking

      2:10
    • 85. Using Coupons to Attract Links & Traffic

      1:50
    • 86. Finding Industry Relevant Links

      4:18
    • 87. Which pages to build back links to and how to do it correctly

      2:33
    • 88. 5+ Ways to Gain New Back Links For Local Businesses

      5:43
    • 89. Creative Trick For Acquiring Back Links From Similar Businesses

      2:26
    • 90. The Testimonials Back Link Trick

      6:01
    • 91. Two Types of Links That Are Often Overlooked

      3:43
    • 92. Google Algorithm Changes That Affect Local Search (& How To Avoid Penalties)

      3:39