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The Complete SEO Guide to Ranking Local Business Websites In Google

Christine Maisel, Designer, SEO & Founder of Portable Entrepreneur

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92 Videos (6h 16m)
    • Why You Should Take This Course & What You'll Be Able To Do By The End

      2:36
    • Intro: Getting Organized Before Starting The Project

      0:34
    • Business information to collect, where to store it & Questions to ask

      7:09
    • An Introduction To The Site We'll Be Ranking, The Client's Goals & Site Health

      11:10
    • Knowing Your Target Audience & Website Goals

      2:15
    • Setting up Google Search Console (GWT) and Bing Webmaster Tools

      9:28
    • Local SEO Ranking Factors

      10:49
    • Intro: Understanding The Health of a Website & Maintaining Rankings

      0:55
    • How to keep current search engine rankings during redesign process

      14:57
    • Maintaining Current Rankings Continued...

      5:55
    • Knowing your back link profile, URL structure and using 301 redirect

      11:21
    • How to Monitor A Site After A Redesign To Watch For Any Problems

      3:02
    • Introduction to Competition Analysis

      0:24
    • How & Why To Find Your Top Online Competitors

      10:49
    • Intro: performing proper keyword research to ensure your SEO

      0:39
    • Using the 5-Step Keyword Research process

      1:32
    • Finding Keywords You Are Already Ranking For & Tools To Find More Local Keywords

      18:44
    • Researching Your Competitor's Keywords

      3:08
    • Selecting Final Keywords & How Much Traffic Do You Really Need?

      3:35
    • Determining how easily we can rank for specific keywords

      7:44
    • Intro: the importance of website content in your overall SEO

      0:39
    • Creating a content development plan & Content writing tools and reso

      7:08
    • What to write about

      6:07
    • Implementing An Internal Linking Structure

      4:16
    • Intro: Designing The Website While Keeping SEO In Mind

      0:26
    • Getting Design Inspiration. Do You Deserve To Be On Page 1?

      4:30
    • Using An Existing Theme Or Designing Your Own (And What I'll Be Doing)

      3:38
    • Setting up a demo site

      2:20
    • How to ask Google not to index your demo site while you work (in WP

      2:09
    • Creating Location Specific Pages (And Exactly What To Include)

      7:44
    • Creating initial pages using a good URL structure & where to use key

      7:19
    • Planning For Your SEO Audit & Auditing Your Competitors

      3:03
    • Geotagging Local Business Videos

      1:40
    • What Is Schema, Why You Should Use It & How To Test Your Site For It

      4:28
    • Geotagging Website Images

      4:10
    • How To Implement Schema On Your Local Website

      9:00
    • Additional Schema Markup To Use For Local Business Websites

      10:53
    • Setting a preferred URL

      5:17
    • The factors that impact your website speed, how to test for speed an

      4:47
    • Duplicate content & images

      2:51
    • XML Sitemaps

      6:29
    • Responsive / Mobile Friendly Website Test

      5:31
    • Website Launch, Update on Site Design & Client Feedback

      3:59
    • How to Track Your Website's Search Rankings

      5:54
    • How To Track The Impact of Your Website Redesign

      4:38
    • The Website Has Been Relaunched. Here Are The Very Next Steps

      5:42
    • The Benefits of Optimizing a Business Google My Business Page

      2:43
    • How to Determine If Your Business Is Already Listed

      2:11
    • Adding Your Business If It's Not Already Listed

      5:10
    • What We're Going to Cover

      0:26
    • The Google My Business Dashboard Overview

      2:18
    • How to Correctly Optimize Your Google My Business Page - Part 1

      5:59
    • How to Correctly Optimize Your Google My Business Page - Part 2

      3:17
    • How to Handle Businesses With Multiple Locations

      4:21
    • What We're Going to Cover

      0:31
    • Where You Will Rank in the Top 20 Listings

      1:30
    • The Importance of Citations

      1:27
    • Citations vs Links: Understanding The Difference

      1:20
    • How Many Citations Do You Need?

      3:05
    • Find Out Where Your Business Is Listed & If It's Listed Correctly

      5:25
    • Where to Find Citations

      3:06
    • How & Why To Track Your Citation Efforts

      0:44
    • Where to Find & Track More Citations Inexpensively

      7:14
    • Which Sites Should You Get Citations From First?

      1:53
    • The Importance of Site Structure

      3:11
    • How to Determine How Competitive a Niche Is

      5:16
    • What We're Going to Cover

      0:30
    • The Difference Reviews Can Make On Your Ranking Position

      1:30
    • How Many Reviews Do You Need?

      1:16
    • The Quickest and Easiest Way to Get Reviews

      3:34
    • How to Indirectly Ask Customers for Reviews

      2:24
    • Showing Off Your Reviews to Entice New Reviewers

      1:59
    • Rewarding Your Reviewers (Unexpectedly)

      1:41
    • Responding to Reviews

      1:19
    • What We're Going to Cover

      0:56
    • What to Do When Your Rankings Are Not Improving

      1:25
    • Common Mistakes When Ranking in the Local Pack

      3:53
    • How to Track Your Rankings

      3:29
    • How Long Should It Take to Rank in the Google Local Pack?

      0:54
    • What We're Going to Cover

      0:26
    • Options for Selling Google Local Pack Rankings

      2:22
    • The importance of back links and how to build the right, tracking

      1:06
    • Importance of Backlinks, Building the Right Ones and How To Track Them

      2:41
    • What Back Links Does Your Site Already Have? Where Should You Start Back Linking

      2:10
    • Using Coupons to Attract Links & Traffic

      1:50
    • Finding Industry Relevant Links

      4:18
    • Which pages to build back links to and how to do it correctly

      2:33
    • 5+ Ways to Gain New Back Links For Local Businesses

      5:43
    • Creative Trick For Acquiring Back Links From Similar Businesses

      2:26
    • The Testimonials Back Link Trick

      6:01
    • Two Types of Links That Are Often Overlooked

      3:43
    • Google Algorithm Changes That Affect Local Search (& How To Avoid Penalties)

      3:39
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