The Complete Guide to Business Website Optimization | Vision Digital | Skillshare

The Complete Guide to Business Website Optimization

Vision Digital

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27 Lessons (2h 49m)
    • 1. Introduction to the course

      4:16
    • 2. Introduction to Analytics

      4:20
    • 3. LESSON 1 setting up your new analytics account

      8:19
    • 4. LESSON 2(1) attatching to wordpress

      4:52
    • 5. LESSON 2(2) attatching to wix

      4:54
    • 6. LESSON 2(3) attatching to squarespace

      2:53
    • 7. LESSON 2(4) attatching to WEEBLY

      3:03
    • 8. LESSON 3 What is Your Analytics Account Telling You and Calculating Conversion Rates

      8:28
    • 9. Introduction to Goals

      2:52
    • 10. LESSON 4 The Importance of Setting ONE Goal

      9:03
    • 11. LESSON 5 Goals and Conversions

      1:39
    • 12. LESSON 6 Setting up Conversions

      8:18
    • 13. LESSON 7 Setting up Conversions

      8:18
    • 14. LESSON 8 Money and Identifying the Dollar Value

      5:50
    • 15. LESSON 9 Fundamentals of Web Design

      2:25
    • 16. LESSON 10 Page speed and being mobile friendly

      9:03
    • 17. LESSON 11 Consistent branding and white space

      5:40
    • 18. LESSON 12 Eye flow and use of faces

      8:08
    • 19. LESSON 13 User experience and what to avoid

      5:32
    • 20. LESSON 14 Pop ups and Know Your Audience

      5:35
    • 21. LESSON 15 Thirds, above the fold, and a case study

      8:28
    • 22. LESSON 16 Images, editing software, and autoplay

      5:00
    • 23. Introduction to website traffic

      8:54
    • 24. LESSON 17 Creating a Facebook Business Account

      3:05
    • 25. LESSON 18 Setting Up the Ad and Creating an Audience

      16:00
    • 26. LESSON 19 Adding Content to Your Ad

      8:21
    • 27. LESSON 20 TESTING

      6:05

About This Class

Created by Vision Digital, this class has been developed to help any business owner, in any industry, to get the most out of their business website.
Websites are an amazing tool for any business, but so many of them have been built because the business owner was told they needed one, but not given any instructions on how to utilize the website to drive sales for their business. This course teaches you exactly how to do this.

Over the course of the 17 different lesson videos, we take business owners back to basics and break down exactly what is required to drive up business sales through the use of their website. But we don't stop there. This course is a complete guideĀ to optimizing your business website. Starting with website analytics, we look into all important components of a successful business website, such as setting goals you want your visitors to take, web design fundamentals, how to track website conversions, and how to drive targeted traffic to your website. When all of this is put together, you are left with the knowledge of how to scale your business through the correct use of your website.

This course will take approx 2 - 3 weeks to view at a leisurely pace, and will take some time to implement the lessons learnt (web design changes and web traffic generation).
Also, if you're starting this course before your have website analytics set up, we take you through the process of attaching this to your website (if you use WordPress, Wix, Squarespace, or Weebly), but you will need a couple of months worth of analytics data to really make the most of these lessons.

The key to making your website more profitable for your business

Transcripts

1. Introduction to the course: Hey, guys, My name is David Cross, and I'm the owner and founder off Vision Digital. We just wanted to welcome to this course that say thank you so much for doing what you can to grow your business. Congratulations on taking that step and we really trust. And we really hope that you're going to get is much value in this as we want you to get out of it. So just to give you a bit of an introduction into this course and what you can expect to get out of it and I the reason behind why we do this basically we started off as a digital marketing or we've designed agency. And we really found that a lot of businesses would just really interested in getting the website up and running, and that's about it. They didn't want to take it any further. The problem with that is that we have found is that a lot of businesses Andi, have what we have have turned here and how officers as glorified billboards and that turned pretty much sums it up the Web. The online space is full of websites from businesses that are basically just being slept together by biennial designer who has taken the money and gone away and had no thought or no interest in helping it. Business actually succeed the but the website doesn't actually do much at all. And I mean, we could even be talking about your website. You know, you might have a few visitors a month. You might be getting a couple of contact forms submitted through your website each month, but a reality your website is there is somewhere that someone confined you. If they search for some your industry on Google and if it's the case, you're paying a lot of money for something that could be giving you a lot of money. And that is why we created this course. Essentially, we came up with this idea a while ago and I guess at the time we didn't even think that we came up with the idea. We just thought it was common knowledge. And as we started talking to different people about our ideas that we're about to share with you through these modules, we came to realize that this information that this thought process that we head towards websites and business growth, although it's very simplistic and its nature. It wasn't being implemented by anyone, really. And therefore Waas it was being done, you know, pretty poorly. But the other thing that we found is that a lot of people just don't think about this. And so that's why we want to put the power back into your hands. So this is for small to medium businesses that really hard afford or don't have the budget to hire big companies to do the digital marketing. The CEO, We've designed all of that kind of stuff. We want to put the power back into your hands back into your control so that you can have the power to grow your own business. What we want you to get out of it is the ability to scale your business were godless over industry urine. So if you're an e commerce store, scour your sales. If you're a plumber builder, a din, just a lawyer if you're a business courage, if you are a consultant of any kind if you're if you have any type of business, that and you have a website, this is for you. So by the end of this course, you should have learned how to increased traffic to your website. You should know how many people are visiting your website. You should know what goal it is that you want your website visits to take. You should know how to increase your on site conversions, and you should be able to scale this to make far larger profits. So we will be taking you through every little bit of detail that you need to know to be out , to get all this information and to do this well. But right now, that's enough for me. And we're going to go through and look at another. A few introductions on the key topics that will be looking at and these on this course. 2. Introduction to Analytics: Hey, guys, welcome to the analytics module. So glad that you're here looking into this with us today on. Do we really? We really know. And we really trust that this is really going to help you get to that point in a business where you can grow and we can scale everything that you do. So I want a second moment of time to show to explain to you just why analytics are so important to a business. Okay, So analytics, really, they really are the life blood off your website without knowing the analytics to your site or or that the analytics daughter about your side. And as I have explained before, we really we honestly do feel date without at your website is just a glorified company billboard without knowing the analytics all of that time that if it the money that you have spent in creating, building and maintaining your website up until this point has really just been in the hopes that it's going to do something towards making you some more money. And honestly, if you want to grow your business, there isn't good enough. You need to have a specific purpose behind. Why your website exists, and if you're not cheek in your analytics, then you know you may as well I don't know, just not even have a website to be honest, because it's not doing you any favors. So one thing with the analytics as we're going to go through and we're going to cut through all the noise, the thing I think the biggest thing when it comes to analytics is that you get so much information. It's like information overload. It really it really can be information overload. And I believe that this is truly why most people don't even get started in analytics, they think, and maybe this Maybe I'm talking to you today, but a lot of people think, well, it's just some or information that I don't know what to do with, So I'm not going to use it, okay? Or there are people who get analytics, but they think they take one look at it and they just think, Wow, what what is going on? The air, dear, is way too much information. I have no idea what I'm doing, And that is probably the number one reason why most business owners, almost website owners have a website, have analytics and don't lucky anything other than other than website visitor results for the month. So we're going to cut through that noise completely, and we're going to focus your attention on a very specific few areas off analytics that are really, really important to a business growth that's visitor numbers. That's a thing that everyone knows about. But on top of that, you're looking at conversion rates, and again we will be going through conversions explaining what they are, explaining how to calculate them and even explaining and showing you doing your step by step instructions on how to set that up during our conversions module. But for analytics, we really want to put the power in your hands. So what we're going to do in the next couple of lessons as we're going to take you step by step, If you don't have analytics, we're going to take you step by step, showing you how does it up in account. It's totally free how to set up the analytics account, how to attach that account to your website and show you what you're looking at. Even if you do already have analytics, stay with us. During these videos, you might learn something that you didn't already know. And you will need to know what we focus on here. Because that is the key. Your analytics. The focusing of your analytics data is the key to your business growth success or some guys see you and listen one. 3. LESSON 1 setting up your new analytics account: How goes working to the analytics module on your training? Obviously, in this module wheel looking at the analytics off your website, we're going to go through different things. How to set them up to attention to your site and what you're looking for on this. Listen with definitely someone which is sitting up your analytics for your website. If you already have analytics attached to your website thin, you can move forward through to the next. Listen, you do not need this on otherwise. If you haven't already set up analytics or if you're not sure if an objects have been set up on for your website or not, then stick with us. Here, this listen and we will teach you how to do that. As for the very first thing that you need to do is you need to open up your web browser here and go to just go to google dot com. So we're gonna be teaching you how to sit up Google analytics. Now the only thing that are to say here is it If you're doing a commerce on and you run it through shopper fly, then you probably don't even major on Google analytics accounts it up, and that's because the analytics that they provide you are comprehensive enough for you to be able to scale your business straight away, and they're all completely and built. But for everybody else, let's get this done up here on the top, right hand corner. You can see that we're looked, and so what I'm going to do is I'm actually going to lock out so that we start fresh. You may be locked and they feel Longtan, that's fine. But we will take you through the process as well. So I've gone through in lock down and you can see it's his signing here. So we're going to take you through right from the start. And the reason being is that we actually going to show you how you can create a Google account without using GMO. Um, you can obviously use Gmail if you like, But if you want it to be attached to your business in Molitoris, then we'll show you how to do that as well. Cyclic signing and you've coatless page here. And so these there are accounts will go down my envision digital account, and I've got my personal login digital account here. But what we're going to do is we're going to go use another account, and down here, create account. So what you'll see is the typical sign up form for registering a new account with Gmail. So you got using name at gmail dot com. But if you can just below that on blue, use my current email address and Steve. So you click on that and you type in your business injuries. So they put a positive hand. Now be careful to breathe the requirements at the time of its very own. Sees to use a little more characters with a mix of letters, numbers and symbols. Hopefully they met. Hopefully that meat requirements and they do So they just sent us an email to that businesses. Kemp. So we'll go cheap. That and grab code into that occurred in Yeah, does he blurted out for security reasons. But then you click verify, and you feel it's had just like you would any other account, sir. Well, for this up and you just do the same and will probably cut the video here, Um, so they speeded up so that you don't have to watch us do they bill for? They don't know. And obviously again, for security reasons, we have learned that information out. But click next. You will be getting a verification number to your phone number. So we just wait for that to come through. It seemed, and they should be seen any moment deal. And here it is right now. So we'll put it in and click Purify. Okay, so is asking us if we want to do this Now, this is totally up to you. I'm just going to skip them for the second, this tutorial and the in privacy in terms I've signed up for so many of these accounts and what they are. But it's always recommend that you read thes because you are cooking. I agree, and if you click, I agree without reading it. You really have nothing to fall back on. If anything happens that you don't like, so click. I agree. You see once you read it, and then it brings you back to the Google's home page and of the top corner hit it sees Go . Google account is whipped here at Vision Digital thought Kurt darting zero. So there is the fear. Steep off seating up your account with your business email. Obviously, if you have already got an account, you want to edge and let X truth in that it wasn't relevant for you. But this pot is so then once with the away come up here way top in, uh, analytics dot google dot com And you are taken straight to the analytics page where you are to set up your account. So it's gonna try to sign up here because the account that would just sit up doesn't actually have a Google Analytics account. So what do you want? A trick. Now we want to trick a website. You put your account name and yes. So what we're going to do for the sake of this tutorial is we're going to set it up as though we're setting it up for our vision. Digital dot marketing website. Now, we already have analytics on this, so we weren't actually at tracking code. But what we will do is, well, it'll this information and take you through that Percy's. So I can't name vision, digital website name, website. You are also we have security encryption on there. So it's http piece and choose an industry. Now I think this is just for the and records and data other and put your times Isar for us . We're doing this from New Zealand and you come down here to data sharing seedings. Now none of this, you know, just with just leave it as is. It's not a big deal, but as you can is just a personal preference so that you could hear you tricking I d They brought this. So you need to say I also exceed the daughter process in tears, as required by the GDP, are so that just is the new law put out by the European Union. And you need to make sure that you agreed to it, that it can come and choose your country fists just to make sure that it's all correct for you. So I accept those rules, and I accept these visual control data protection tunes as well. So you see success. So we see it up, and we should be given occurred here. So there's everything that you need to know about how to set up your Google in the letters account. But there's the this. Listen, this bliss Number one how to set up your analytics. A camp that is everything that you need to know. Once you've done dead, you can go to listen Number two, where we will teach you how to attach your analytics to your website. 4. LESSON 2(1) attatching to wordpress: Hi, guys. Working to listen number two and the analytics module. We're going to be going through one by one on each off the different most popular, um, website builders. To show you exactly how to attach this analytics say analytics account that you just created in the previous Listen to your website again. If you've already attached analytics to your website, then you can move on to the next. Listen, however, if you don't have an allowed exhortation on, this is how you do it. So logon to your analytics account, which we showed you. And listen one, you come to the screen here now show you how to get to the screen here. We went over in the previous Listen, but I will see if I can get here four years. Just go back home. So down the left hand side here, come to the Edmund Penhall and then you gotta count Region Digital. You've got a property under the account which we know vision to do in the last, at least in and come down here to tricking them for and trekking card. Now this is your tricking I d is. He is no tighter received in the past 48 hours, and that is because we haven heat edited to our website. Now we're going to be in this to our WordPress website, and what we do is we grab this card here. So it sees here a global site tag tracking code for the property coping paces code as the first item into the hit off everywhere Pesci want to trace. So we want to trick every single page that we ever create on our website and so grave that code and just copy that code. And then we look into our WordPress websites or give us money to do that. All right, so once you up and the your bacon with a dash board for wordpress, what you wanted to is you want to make sure we have a plug in called in Syria hitters and footers. So we have a here, and so hitters and foot is I just downloaded from a plug in store and on. It's totally free. Once you have activated it plugging, you just click on it. And what we do here is that we just come up to heater and this is out one that we haven here but what you do is cook of the talk and pace. Now we're not going to leave that in there for us because we already have Google analytics and no hitter. But once it done, there is click save, and that's everything that you actually need to attach it to. WordPress website. So if you have got a weepers website and you have a taste it correctly, then you come back here to analytics and you just what you do is you go to your put your website on a new tape, refreshing a couple of times and also refresh this page. And sometimes it takes a little while maybe half a now to come up. But it should say one active user or another way to taste. It has come home and we'll say, introduces right now, and it would say one, because we recognize that you're currently on your website. Now, if this doesn't happen straight away, sometimes it takes 30 sequins. Sometimes it takes two minutes. Sometimes it takes about half. Now, if it doesn't tight, if it doesn't sure that you're on your website straight away or even after half an hour, I would give it overnight. If, after you've given it overnight and it's still showing zero active uses, then what you needed to is you just need to go through those instructions again of how to add it and make sure you have saved it correctly to your insert hitters. And foot is plugged in and then the hips refresh the page and or alternatively, you could have a casing issue there. So I delete case in intriguing If, if the occasion is an option. Other than that, you're all sit and you move on to listen number three. 5. LESSON 2(2) attatching to wix: Hey, guys, welcome to listen to on the analytics module, and I'm guessing that you're watching this because you have a Wicks website. We have created your website with weights. Now, before we get into this, listen, I do have to say this particular listen with regards to sitting it up on Wix has a caveat to it. It is the reason why. Um and now we've designed side of things. We I strongly suggest people stay away from these types of we builders, but, um, we'll go into a little bit more detail in a second. But basically, if you don't have the paid version off works, you are not going to be able to edged the analytics code to your website, which is a massive block to what we're trying to do here. We'll go and take you through how to save up, and then you can decide whether or not you want to pay for works. Plane. Okay, so you come to get it up, you log in to your analytics. I can't If you re logged in coming down to Edmund, um, tricking and for and trekking card. I like that. And copy it. Nothing. You open up a new tip and bog and to your works website. Now, we've just created this. It's a template. We haven't done anything with it. It it's simply being created to show you way to go to Ed to this card. Uh, but what you do, you come up here to seedings and then tricking and analytics. Now we haven't paid for works account, and so you'll see exactly what I made will be when this lords I have to start getting you told our great just citing beginning to remain so works will not allow you to end this code if you haven't upgraded the side and connected domain, if you have, then click new tools and click Google Analytics and simply paste It occurred that with just copy pasted on here, um, and click Save published your your work's website. Wait for it to say that has been published. Go to the side, refresh this side and then refresh this page here once birth your which side end of the analytics page have been refreshed. This shoes show up is one actor user now sometimes has texted. He sickens. Sometimes it can take up to 30 minutes it's taken more than 30 minutes in your store. They have an active user on here, and you are currently on the website at the same time. Then I would leave it overnight. If it's still if you come back the next morning, it's too, isn't showing. Then there would be something to do with how you've copied and pasted this. You need to make sure that you copy the entire thing completely in pasty entire thing correctly. I'm and they should work. Now another way of checking has coming over to this home tib. And here this is a real time and let existence will show you. You had to use this right now and I have a big one. So the other two ways to do that. Now, if you are not paying for works plan and you using free vision, we highly highly recommend that you pay for works so that you can get this code. The amount of income that's it. This is going to be able to generate your business is going to pay for that works plan over and over and over again. So that's not going to be an issue. Okay, so you need to be able to pay for their plan so that you can attention. There's thes analytics, because attaching the analytics is the foundations, and if you cannot do the foundations, then unfortunately, you are not going to be able to be very successful with generating more income for your website. But for those of you who do have a pipe laying on wicks and you have managed to a taste your Google Analytics code to your website, then go ahead and she can't listen. Number three. 6. LESSON 2(3) attatching to squarespace: Hagos. Welcome to listen Number two on the analytics module. Now, you'll be watching this because you have set up your business website with Squarespace. And we can teach you how Teoh potential analytics, current or potential analytics account to your squarespace website. So to do that, log in to your analytics account here. If you are watching us immediately after, listen one video, then you're in the right place. Or really? But for those of you who have come back up to some time, then click down. Hey, skirt Edmund Trekking insulin and trekking card. Now, square spice is slightly different from the other ones that don't use this trekking current . He'll drinking teg. They use a tricking idea so hard. Right that and copy up. Now bring up your squarespace website user admin area within a new tib. Now you'll see we've created a squarespace basically a dummy site here with just go team play. We're not adding anything to it has just been done so we can show you how to attach the card. So across on the left hand side here because all these options we don't analytics is know what you want to put this a sweet spices are information and tricking data now that it's helpful. But it's not what we want. We want to go to seatings, and we want to come down to advanced once one of the now what we're going to put in is we're going to use external services and that this one is Google Analytics account number. So that's where we that's what we place that number that way here. And then we click save, and that's all there is to it, All right, so because we will no trial, I'm playing with sweet space on It's going Be a tricky to show you guys. But basically Swiss Basic published these changes, and we've opened it up in a different, different Barraza. And, as you can see here is four uses right now on this website after edit that chicken curry so you can see straightaway that the traffic is going to the site and you know, so check it out by going home in coming over to the right hand side of the patch ones that bodes and you'll see four uses right now. 7. LESSON 2(4) attatching to WEEBLY: Hey, guys. Welcome, Teoh. Listen, Number two in this analytics module, I'm assuming if you're watching this, it's because you built your website using weekly. So let's get into this and show you how to attach your analytics account to your weakness website and start getting that data coming in. So, Logan to your analytics account if you haven't already, and we'll take you through to where to find that card. So it's Edmund. If you're still on the same page, that will lift off on the last listening. Listen, one thing that's fine, but you go, Edmund, come up here to the property and go tricking foot and tricking card now. Well, that's up. Open a new tip. Ghoshal Weekly. Andi can't no, we just sit up, await the account for this purpose. We haven't actually had anything to it, but you're outside, so we haven't actually added anything to our site at all. It's just the original template. I think it's the first place we found. But, um, you don't need any of that information to figure this out. So to edge or analytics card here seatings? Yes, you are. And it fought occurred. So it's got example Google Analytics tracking code. No, don't get confused. This instruction here sees copy and paste. This code is the first item into the heat off every Larry page. What we're gonna do is highlight there gonna copy it, and we're not going to put it into the hit occurred. We are going to put it into the floater. Courage. So it placed that, dear, and we'll just click safe. Where you gonna publish this? So we can show you sickly what is supposed to look like. So remember that this now has the analytics heard attached to it. And if we come back here sees no data received in the past 48 hours. We just gonna refreshed it and see once it's loaded, it's his one active users right now. And that is us. So that we can tell that there has bean adequately the other way to tell us why come across your home and one active user right now, she is real time statistics, and it seems that there's one person on a website right now. So that is how you taste that analytics code to your weebly website. Check out and, uh, listen number three for this analytics module when we look at conversion 8. LESSON 3 What is Your Analytics Account Telling You and Calculating Conversion Rates: Hey, guys, Welcome to listen Number three on this analytics module. We'll be going through chicken, your site for to the numbers and also how to take that information and they figure out your conversion rights. So once you've got your athletics will sit up. You do need to give it some time. If you've really hit it, sit up for some for quite some time. That's fun if you just heated up in the last, but here in the last listen, then you will need to give it a month or two. And that's just so that you have enough data to be able to do this the right way. If you don't have any diner thing, you're not going to be able to move forward. And there's just a simple visitors now. Don't worry. Even though you're thinking right now or just paid money for this, why can't I get this done? You do need the totter. If you hired a consultant to come in and grow your business, there would be saying the exact same thing without data. There is no wedding before. We just simply have to wait it out into your foot enough information so once you could about a month or two months with information to come back and you can actually do this. But for everyone else who does his daughter? I just took on a screen short here off some website visitor numbers, and you can see these days. So you're looking at around 190 year visitors per day, and it kind of fluctuates, but we can see you can check it out hourly, daily, weekly or monthly. To get this, you simply come down. Watch of loads into Google analytics, come down and click on the audience tape, and you're given all of this information. So you've got done here. How many decisions on that date from there that uses came to your website. So you got 2.5 1000 users and over 3000 stations, so that means that they were motor positions after some of the uses and pay fuse. Three, uh, point Kate in the noisy a score. His broken it down so that it's just over 1.2 pages for rescission. Every decision durations a minute and 1/2 down straight is very high. You want a town said. This is what Google is telling you that when people are leaving your page of the bounce rez people coming coming into your website and bouncing out straight away without going to another page. So that is very high on that number as low as possible. If you can get that number down to know 23%. I didn't say that. 70 Per. See, this right here is saying that almost 80% off the visitors coming into the website and even leaving without taking any action. So that's massive. Um, and then musicians. So Eddie, 4.42%. All of the decisions were from your visitors. You can see that here. New visitor, 84.5% and returning uses only 15.5%. But this is where you go to get your visitor numbers. So what you do is you change the day here and I would just be from whenever he the last month, Last two months have you want to do it? And you can start seeing average See a monthly averages well, so month by month. And it will say, you know, may head have me. June head was down a bit on August was up 15 boys up or whatever it does, but that gives you an inside to see your visitor numbers per month, and you can averaged it out to say, Okay, well, on average, we receive X amount of monthly visitors. So that's checking out the monthly Web servers, that is, and that is steep. One off. Getting the data that you need to be able to scour your business, stick to his conversions the way that you have to work her conversions. We cannot get conversion information through Google analytics until you have seen it up, which we will go through in another in another. Listen in another module, but the way that you can get your conversions. And now, as you should have some idea, just a rough estimate on kind of an idea off how many sales you're getting through your website or how many people are taking that number one goal that you want to take that was discussed in the introductions and everything like that. So where in the hell we wanted you to take one go or think of one goal that you want your website, but it is. It takes so their confusions is the number off people who take their gold on your website or take direction on your website every month. So what you can do is you take the average number off website visits that you get each month that you've just ruled out by chicken out your analytics. The new divide? No. Then sorry. You take the number off the actions that are taken on your website for that one goal that have set up. So again, If that's a contact form, take the number off contact form submissions that you get. Let's say that there's an average each month of Sivan and you divide that number by the average number off websites. Is that is that you heavy for a month? And for this example, let's say there's 200 you end up with 0.35 and that shows you that you have a conversion right off 3.5% on average. And sir, that's how you take your monthly website visitors and figure out your conversion rights. And now obviously, right this point in time, that is again just a rough estimate off your confusion, right? But there's just an example of how you're using analytics to figure out something that you actually had no idea about before. So before you have analytics is absolutely no way to figure out how you're converting, what it what right? You're converting customers or people website visitors because you might know that you're getting season website contexts every single month. But as they're out of season visitors or is that out of 1000 visitors a month use have no idea. So this is why this information is so key and so critical to scaling of business, because if you figure out that your confusion right is 3.5% at 200 visitors a month, you also know how much money you have made because you can think, OK, those seven context worked out to be $1000 to say Okay, so what do we do now? So we can increase a conversion right from 3.5 per scene. We can do everything we can design changes which will go over. We can go targeting different people to come to our website more targeted marketing to increase that conversion right and therefore going to increase their profits or and we can just increase the number off visitors that we keep. And then obviously the conversion right stays the same. But we know how much money we're gonna be making because conversion history in a hot scene . And if we make it $1000 a month at a conversion rate of 3.5 per scene with 200 visitors, and if we get 400 visitors in their conversion rates as a sign that will be making $2000 a month. And that is exactly why this information here is so key in so critical to you being able to scale your business. So that's the end off. Listen, number three so and also it's the end of the analytics module right now. So what we've done so far in this module, you would have learned how to create a Google account, how to create a Google Analytics account and how to set up your Google analytics in a textured to as some of the more popular website builders that are out there. And now you're aware of what information to look for with regards to a website, visitors and how to calculate your conversion rate. Join us and the next module where we look at and more detail looking goals and how to set them up and what they are and whether so important. 9. Introduction to Goals: Why does your website exist? That is the $1,000,000 question and literally it is a $1,000,000 question. And why is that? It's a $1,000,000 question because without having a specific goal in mind as toe, why what you want to get out of your website then, as we've been going over and over with your website really is a glorified billboard, and I know that you probably get important me saying it. But honestly is I cannot stress enough. You tell me this. What is the goal off your website? And don't tell me it's to make money for your business. What is the actual goal that you want website visitors to be taking when they visit your side? The problem is, too many website owners term many people too many businesses have a website created for them because they were told by someone that they have to until we believe here at vision. Did you do that? You need a website 100%. You need a website. There's no question, but again, a website without any goal is useless. Too many people, too many business owners and too many companies have bean duped into paying someone for a website that does nothing. And if this sounds like you, if you don't have a specific goal in mind that your customers is supposed to be taking on your website when they're visiting, they don't worry about it because this is exactly why we have created this module. We have created this module to give your webs like purpose. So what does that go for you? We will be looking at that F u and e commerce. Obviously, the goal on your e commerce website is pretty obvious. It's to make sales sales off different items, and that's fine, that stay with us because we can help you increase themselves. But for people who are in industries like builders, plumbers, doctors, dentists, lawyers, headdresses, if your service industry on or a sales industry of some kind, then this is also for you because traditionally people would have just put a website up for you. I told you to put it over website up because they see everyone else is doing it. People can find you online and I'll contact you. You put your website up to make more money, but making more money isn't specific enough. What goal. Do you want them to take on your website? So that is what we will be looking at. But click on the next video. Only someone and we'll see there. 10. LESSON 4 The Importance of Setting ONE Goal: we're going to be going through in this. Listen several different types of goals for your website. Now please note that this is not in any way and exhaust of less. This has just been given at an idea to kind of get those ideas flowing in your own mind about a goal that you can get your customers to take. So a goal is one action that you want your website visitors to be taking when they're reaching your website, and it's important to reduce the number of actions that you're asking your website visitors to be taking. A lot of this has to do with design, but it's so important that you reduced this number off actions because you really want to Farkas down on one goal, one action that you want them to be taking and put the energy in there. But what happens usually with a lot of businesses and work with a lot of websites is they give the website visitors far too many free options. I have this sign up form. Please contact me. Please cook this but in here because it's nice and shiny. Also, go give us a testimonial on this website that's not as wits to go. Go away, toe social media and give us a testimonial. Watch this video. We also want you to read on your book and are and as well can you share this with a friend ? Okay, Steven options that you asked them to take. What if you change that? Well, in reality, that's adoptions of it because you give them too many options and they're gonna leave. OK, but what if you draw that down to two options? Take this option that we want you to take or leave the website if they're going to leave the website. There were never going to be a customer in the fierce place. You want customers to be taking actions, completing goals that are making you dollars. So you need to knuckle down and figure out what that looks like for you. So for courage or for a mental, this one goal could be getting people to sign up to an email list with the idea that once people are unknown, email list that they are being sold to later on down the trick, that could be your one goal and you can You can accompany that with blogger posts. And at the end of its blood post, you put you put the sign up form on your home page about a sign up form. But whatever it is, everything else on your website leads people to sign up to that. For a service provider, the one goal could be getting people to fill out a book now for or contact us for whatever type of formula you name it. It's still a form, and getting them to fill that out could be remained the difference between nothing and thousands of dollars worth of custom from their client. Let me give you an example off why it is so important. If you've got say, you're a dentist, what things do people come to your website for? We're number one. People are probably going to be coming to your website because they are in need off a dentist and the very near future. I don't know anyone. Her visits a dentist website for fun. Okay, people visit a dentist website because they are in need off the service. So you've got visitors who are coming to your site looking to give you money. So the next thing they're looking for as they want to know, Do you provide the service that they need? Are you in there you know, easily within the reach. Geographically speaking, How much is the service they need and that you provide? And how easy is it to make contact with you? That's all people want to know. So the issue that you have there is that you need one go for that visitor to be taking and that go is going to be making a booking online. And why not making a call? Why not inquire form? It's making a booking online because so many people now don't want to pick up the phone and bring you. So if you don't make it available to make a booking online, they'll go to someone who does. So that is super important. But what does that look like? Maybe on the home page above the fold. And when we say above the fold, we mean before you're requiring your website visitors to scroll down. You've got a book now form, and it's a button that see the book now a Texan tore contact form, or it drops down a contact form, and that allows someone to fill out that form right then in there. But let's say, for example, that this person needs a filling. Oh, are Kevin? He filled then searching on your website is a dentist and they come and see that you fill cavities so they cook on that. They see it and they see the price. They see availability. Perhaps they see exactly what's involved in it. And then there's a button here that says Book. Now they click the button, they choose an appointment time. You know a fulling is going to take Maybe, I don't know, 40 minutes half in there, you say, Here's this freezer free space on X day, they click it, they can even maybe put a deposit on line. But whatever. Is that done? That booked? Okay. Everything that you've got on your website head and lead them to that place. Now, what about I? I hear you're saying What about the blood post? What about the qualifications of the dentist? What about the history of the practice? What about the fleshy videos that we have, where we won awards or that we've been on TV? You know, the factors that these are great to have on your website. Do not get rid of them. Just replaced the theory that they are located. You gotta move them to a different area so that they're not so prominent. Because, honestly, when people are looking for a service, they want to know a few things. Price, location, what service you provide. And how easy is it going to be for me to book? That's it. You know, if they I have after I found the service, they like the price, the thinking about booking. Then they might go through and look at these other areas. But you don't want to make a prominent because any fleshy videos they'll be cooking on if they click on the video, they're not booking. Okay, if that clicking a video, they're not clicking on your services to going book after reading a blow post than not reading about the services that you provide and booking anything that they're doing, which isn't taking. Completing the goal that you set up on your website is an action that that taking that's making them further away from being a client of yours. So these Asians could be a number of things that have gone through them it just before, but they could be. You could get people to sign up to an email list. It could be watching a specific video where you're selling something to them that could be buying a course buying a physical product. It could be booking an appointment that could be booking a free consultation. It could be, um, making an inquiry about your services on. There's a whole raft off goals that you could be giving your customers to take. But you need to make sure that you focus it down on one goal for that reason that we went through earlier, give them too many options and debris spread so thin that you'll make hardly in your money out of it of them one option. And if they were never going to buy that option, if they're never going to take that option, then nothing changes. But if they're going to take that auction, you've increased little likelihood of your visitors taking their option. So I hope that's how do you kind of think about what gold it is that you're gonna put on your website that your website exists for chicken, see out and listen to and before you do, make sure that if you haven't already fought about that goal, make sure it's been some time now. Maybe half a now. And our it doesn't have to be super long cause, you know, do you know how you get your business? So you know what gold is gonna be, but take some time to figure that out before you watch the next video. Thanks, guys. 11. LESSON 5 Goals and Conversions: Hey guys doesn't listen to in the goals module. Hope you enjoy this and one hoping it made a lot of sense to you. And right now we're going to be looking at goals as conversions and what that means before we do. Though I hope you've done their homework that I gave you from the last decision, which is to figure out what your golders, what is your goal that you're going to get people to take? Okay, so goes as conversions, things I It's kind of interchangeable words. Conversions is basically the action taken by their website visitor on the specific goal that you set up. So again, let's say that the gold that you want people to take us to fill out a contact form, make it make it nice and simple. The conversion is someone who has filled out that form. So that is a conversion. Okay, the goal. It's filling out a contact form. The conversion is someone who has filled out the contact form and the conversion rate is the percentage off website visited who have completed your go. Now that should all make sense. I really hope it heads because that is key to everything else that we do moving Ford's super short Listen. But that, like I see it is so key and so critical to everything else that we're going to be teaching you. All right, guys, Thanks. 12. LESSON 6 Setting up Conversions: Hey, guys. Welcome to lesson number two on this deacon. Visions and module off. Your training s so far in this training, you have gone over the analytics. You have gone over sitting up goals you have got started going over conversions. And in this video, analyst number two, we're going to show you exactly how to sit up conversions in your Google analytics. Sort of quite here conversions and goes, now, this is optional. It is recommended that you do it. How weather the confusion is something that you will know that you get. So if you don't want to count, every time you get a conversion being sitting up you're conventions is goals through here. And your analytics account is the best way to do it. So to sit these up, what we do is we come down here to Edmund, and once the Edmund Page has loaded, we come right across here to a website out and click on goals. So once you d come up to new go and you want to click custom and continue given a name. So for the sake off this example, let's say like I've been going over for her beginning Let's say, for example, that you want your number. One goal that you're training people do is fill out a customer enquiry form. So Goldman is acquiree form and three the type. Here you've got destination duration pages of screens, position or mean. So what you want to do if it's an acquired form, this really is your choice. But on you can do something where it's like they click a button, that clip that inquired from or you read your return them once of forms been submitted, your rhetoric them to a thank you page. So what we're gonna do is we're gonna go destination and continue, so destination equals. And so let's say, for example, that we want to tell you to a page after their summit of form sort. Let's go slash contents. Thank you, Page. So this you are Oh, you have to create a new page on your website that read that your visitors or your customers will be redirected to once their clothes that submit the form button and that you wrote that you create has to mention this now. The reason being is because if the goal if that gets counted, is a goal. Once they've reached that page, no one will be going to this page on list of submitted an enquiry form. So now there's waste it up is a goal. So every time someone breeches that page, you know they have submitted an enquiry form and what you can also do down here. If you have worked out that there's a monetary value attached to that form, then you can add it here. So, editor, and now this is just a nominal for gay. It's not going to have any effect on your actual earnings. Real businesses just keep records, so I'm not quite sure what it's showing is Julius Dollars here, since we're seated up, is being from New Zealand. But it doesn't really matter, because if I know that I'm getting seven forms a month on average, like we see it during the analytics module. And if I know that I'm getting around about on average $1000 every single month, then I know that on average, every single form that has submitted three this website is going to earn my business approximately $142. Regardless, offense U. S. Dollars on your $7 it's $142. So I'm gonna put they're forgetting here, and it will sign that. So what this does is it actually means that any time someone ends up on this page here, my business, I know they're unlikely to have made 100 and $42 on average. So what we're gonna do is we're gonna have a look at this. Verify this. Go now. There's cheese. How much will convene in the last seven days in? Obviously, this page doesn't yet exist, so you need to create the page. Then you need to set this up. And then once you see the subway, you wanna click here, Father, go now it will likely say zero. But what you do then is you will click it on. This girl would have had a Europe's integration, right? Vice on the last few days. So then what? You can do that you can go to this page, that you sit up and you can refresh it a couple of times, and then you can re verify again. You might need a white overnight, but that's how you do it. And then you click safe, so their gold details inquired form passive on day zero conversions. And the recording is on. Now if you want to come out here and go to conversions, So this is where all of the information is going to come and you can sit up many goals as you want, But again, we want to focus on one. Go. Um, if you set it up so that what I won't, we would recommend is that you set everything up so that it goes to a destination so that you know, when someone is registered as a conversion and there simply because that's the easiest and most simple way of doing it. You can set it up so that people click a sitting link, people, I'll click a button or whatever you can do that. But again, most goes that you see that you want your customers or your visitors to take on your website. You will be able to put some kind of a thank you page or redirect them to some page on your website. And now, if you're in e commerce, Andi and like, we see it in the analytics module at the beginning. If you do, this is through Shopify, your confusions are already set up for the idea. That is totally fine. You can just move on with it. If you do, economist would Pressel Swiss based all works or whatever. You should be having a thank you page in your way. You should be redirecting a customer after the made payment toe a thank you page, and then you can just use that is well, so that's the end of this module on conversions. Have a play around. Make sure that you haven't understanding off this the way that it set up is important. But you need to understand that. Well, this was short and it is just another view when it was all pull together. When you put together your analytics with your conclusions with your goals, with your design and with your marketing, which we're going to going onto later. And huge modules, one support together. That's when the magic starts to happen. So and it's really, really is. This is just laying the foundation does. This whole entire court is probably 90% laying a foundation so that you can move on and scale your business as much as you like, and 10% of it is on actually working, working that out. All right, so check you guys in the next module 13. LESSON 7 Setting up Conversions: Hey, guys. Welcome to lesson number two on this deacon. Visions and module off. Your training s so far in this training, you have gone over the analytics. You have gone over sitting up goals you have got started going over conversions. And in this video, analyst number two, we're going to show you exactly how to sit up conversions in your Google analytics. Sort of quite here conversions and goes, now, this is optional. It is recommended that you do it. How weather the confusion is something that you will know that you get. So if you don't want to count, every time you get a conversion being sitting up you're conventions is goals through here. And your analytics account is the best way to do it. So to sit these up, what we do is we come down here to Edmund, and once the Edmund Page has loaded, we come right across here to a website out and click on goals. So once you d come up to new go and you want to click custom and continue given a name. So for the sake off this example, let's say like I've been going over for her beginning Let's say, for example, that you want your number. One goal that you're training people do is fill out a customer enquiry form. So Goldman is acquiree form and three the type. Here you've got destination duration pages of screens, position or mean. So what you want to do if it's an acquired form, this really is your choice. But on you can do something where it's like they click a button, that clip that inquired from or you read your return them once of forms been submitted, your rhetoric them to a thank you page. So what we're gonna do is we're gonna go destination and continue, so destination equals. And so let's say, for example, that we want to tell you to a page after their summit of form sort. Let's go slash contents. Thank you, Page. So this you are Oh, you have to create a new page on your website that read that your visitors or your customers will be redirected to once their clothes that submit the form button and that you wrote that you create has to mention this now. The reason being is because if the goal if that gets counted, is a goal. Once they've reached that page, no one will be going to this page on list of submitted an enquiry form. So now there's waste it up is a goal. So every time someone breeches that page, you know they have submitted an enquiry form and what you can also do down here. If you have worked out that there's a monetary value attached to that form, then you can add it here. So, editor, and now this is just a nominal for gay. It's not going to have any effect on your actual earnings. Real businesses just keep records, so I'm not quite sure what it's showing is Julius Dollars here, since we're seated up, is being from New Zealand. But it doesn't really matter, because if I know that I'm getting seven forms a month on average, like we see it during the analytics module. And if I know that I'm getting around about on average $1000 every single month, then I know that on average, every single form that has submitted three this website is going to earn my business approximately $142. Regardless, offense U. S. Dollars on your $7 it's $142. So I'm gonna put they're forgetting here, and it will sign that. So what this does is it actually means that any time someone ends up on this page here, my business, I know they're unlikely to have made 100 and $42 on average. So what we're gonna do is we're gonna have a look at this. Verify this. Go now. There's cheese. How much will convene in the last seven days in? Obviously, this page doesn't yet exist, so you need to create the page. Then you need to set this up. And then once you see the subway, you wanna click here, Father, go now it will likely say zero. But what you do then is you will click it on. This girl would have had a Europe's integration, right? Vice on the last few days. So then what? You can do that you can go to this page, that you sit up and you can refresh it a couple of times, and then you can re verify again. You might need a white overnight, but that's how you do it. And then you click safe, so their gold details inquired form passive on day zero conversions. And the recording is on. Now if you want to come out here and go to conversions, So this is where all of the information is going to come and you can sit up many goals as you want, But again, we want to focus on one. Go. Um, if you set it up so that what I won't, we would recommend is that you set everything up so that it goes to a destination so that you know, when someone is registered as a conversion and there simply because that's the easiest and most simple way of doing it. You can set it up so that people click a sitting link, people, I'll click a button or whatever you can do that. But again, most goes that you see that you want your customers or your visitors to take on your website. You will be able to put some kind of a thank you page or redirect them to some page on your website. And now, if you're in e commerce, Andi and like, we see it in the analytics module at the beginning. If you do, this is through Shopify, your confusions are already set up for the idea. That is totally fine. You can just move on with it. If you do, economist would Pressel Swiss based all works or whatever. You should be having a thank you page in your way. You should be redirecting a customer after the made payment toe a thank you page, and then you can just use that is well, so that's the end of this module on conversions. Have a play around. Make sure that you haven't understanding off this the way that it set up is important. But you need to understand that. Well, this was short and it is just another view when it was all pull together. When you put together your analytics with your conclusions with your goals, with your design and with your marketing, which we're going to going onto later. And huge modules, one support together. That's when the magic starts to happen. So and it's really, really is. This is just laying the foundation does. This whole entire court is probably 90% laying a foundation so that you can move on and scale your business as much as you like, and 10% of it is on actually working, working that out. All right, so check you guys in the next module 14. LESSON 8 Money and Identifying the Dollar Value: Hey, guys, welcome to this model. We go over with you on how to identify the monetary value that is. Associate it with the goal that you have chosen. This is a little bit meth based. So again, if you don't like myth, you really need to kind of camera. Come along. This jr with us, we have made it simple for you have made it simplified and easier to understand what we have. But it is super important to understand the monetary value behind each goal that you have chosen. And we're going to give you some examples on this. Had a working out extra tricks, teacher. But before we do, why is it so important to know the monetary value? Basically, if you don't know the monetary value off a specific goal that you're wanting people to take on your website, then you don't have any ability to scale it. You would be amazed at how many businesses simply don't know the answer to this on their own business, especially the amount of e commerce stores that just have no idea how much money they make through sales. So determining how much money you make through each goal that you're set up on your website allows you the ability to scale your your business through your website. And let me explain what I mean by this. If, for example, you know that you're making $1000 a month and you know how you making $1000 a month. Then you have everything that you need to know. You have everything that you need to be able to grow your business. Because if you're making $1000 with 500 people visiting your site, you know they're increasing the visitor states. Visiting numbers to your site will grow your own profits. So we're going to look at some of the math behind it. And again, we're gonna put some of the Met up here so that you can I have a look at a DNA meth as we go through it, but it's basically averages. Okay, if you're getting five context admissions on, But let's say context submissions are your is the goal that you want people to take and you're getting five a month currently. Now, you know that out of these five, maybe one of them is going to buy from you. But that purchase is worth $1000 then you know that for every five contact forms, you're going to make $1000. Okay, let's put it another way. Let's say you get, um, they say you get three contact forms a month, and this has been happening month on month, month in, month out. You've been getting around about three. Okay, now one of those contexts and missions tuned into a $500 job. One of those contexts admissions turned into a 750 dollar job, and one of those contexts, admissions, turned into a $50 job. Now that's $1300 that you have made off three context of missions. Okay, so you divide that number 1300 by three, and you know the average value, off age context of mission. You know the average value of each coat. They put it on an e commerce format for a while. Let's say that you've been running your store, and you know that your monthly sales you've gone to you analytic have gone to see exactly you've done. You've done a bit of an order to see how much you may now let's say on the month. One you do over three or four months. Let's say month one. You make $4000 month to you make $5000 and my three you make $3000. That's a total over three months off. $12,000 off sales and so average is they on each month you make $4000. Okay, so let's say they're a commerce on an average month. You saw it $4000 of stock. Now for that month that you sold $4000 of stock. You go through you doing ordered, you see that you sold 250 items somewhere expensive items, some of very cheap items. But 250 items bought. You win $4000. Now, you wouldn't be able to know. You just go 4000 divided by 250 you're given a result off the average purchase price at $16 . So you now know that every purchase that hasn't made on your website and that month and you can do this and you can every jet out over a number of months to get a better idea for yourself. But the average purchase is worth $16 to your company. Okay, So you knew Now know that you could spend up to $16 on getting someone to purchase the item and you'll be making money. And that is the method behind what we do. So that is pretty much everything that we're gonna go over with this with this module. It just really wanted to draw that down and let you know how important it is to know the dollar value. Why it's important, another dollar value and how to figure out that dollar value. See you in the next module. 15. LESSON 9 Fundamentals of Web Design: Hagos. Welcome to this. The design module in your training here are working to listen one where we will be looking at best practices for design off your website. So hopefully by the end of this module, you will be able to, if not put into practice exactly what you need to do to increase on screen or website confusions. You'll be able to know exactly what it is that you want and be able to direct a with designer or somebody else who has those skills to get to do it and what it is that you want him to do. Eso like I see it. We're gonna be talking about this practice in this listen and so it's just gonna dump right into that. Okay, So there's a few things that you want your website tiu have with regards to design. And these is not an exhaustive list, but it's what we feel is the most important are the most important things that you need to be able to help increase on site confusions. You need your website to be fast loading. Your website needs to be mobile already. Your branding needs to be consistent throughout your entire weak side unity have effective use off white space. You need to remember the higher floors, so obviously, most of you will be training him from a country where you read from left to right. And so this is the natural progression off my floor, and so you need to keep that in mind when setting up your side. So if you don't know what I mean right now, that's fine. But we will be going over that by the next thing that you want to be doing, as you want to make sure that the user experience is high. There is a high quality off user experience from the residents who are on your website, and one thing that you just want to make sure that you're you are avoiding It'll course is you do not want to be using white text on a black background for any high contrast things off. It's bright high contrast colors immediately as people end on your website. That's what you want to be avoiding, and you also want to be avoiding the high contrast ticks with a white ticks on a very dark sort of black background, and again we'll go over all of the's. And in this listen 16. LESSON 10 Page speed and being mobile friendly: So the first thing that we want to go over on this listen is thief fast loading off your website, and there's a tool that you can use that is totally free to see how you're your Web side is going with regards to speed and search for Google Page speed. They're looking for the page speed and sites here that Google have given. And it's important that you test these things out on Google's own tools because at the end off the day, Google is the search engine that you're trying to optimize for the most. So Google things your website, the slower you're going to have your Google search rank effected because of that. But the reason we click on that, but the reason why this is so important with a fast loading off your website it's because people in this day and age with you've got fiber Internet, you've got high speed cable or whatever it is that you're using. We're in an age now where Internet has never been faster and of course, it's just going to get faster and faster as we go on, so people need things instantly. If you cannot give them what they're wanting. As soon as they want it, they will go somewhere else on go somewhere where they can get information at a time. From that there won. So in this box here, you just into your website you are. Are we just going to use a very common website? Might go to It's gonna go see in dot com See how fast the page lords and we're gonna click . Analyze. Keep that in mind when you were going through and checking this out that some of your pages might be slower. But it's always a good is always good to check it out your home page because that is probably going to be the most commonly lending on page. So you can see here the pace, speed and sites that's got mobile and desktop. So this is what your mobile viewers, according to Google. Obviously that depends on the sides of the device, but you've got hit this top few as well, and it says here page speed average with these top and optimization is very low. The thing with CNN is that they really don't have to optimize because they're such a big, bad news agency that people are going to go to them, they will be willing to wait. But when it comes to your website, you need to optimize because you are going to have computers that might have a faster sighting of a beauty user experience. And all of this comes down to user experience. So here on the mobile pace me to slow. Optimization is medium. And the great thing about Paige and sites on page speed tools here is that if you scroll down, it's called optimization suggestions. So you know, a lot of this is stuff that you want to be able to do yourself, and you have to hire someone if you really want to do it. But there are a lot of things here that you can do. I'm very, very easily yourself, sir, of wood landing page redirects you can show ahead of folks has actually got the landing page here. So what it says here, http CNN dot com Actually, reader Ricks, too, http. Www dot CNN dot com and debt reader Ricks to https. So you've got two different reader exterior, and that could be totally eliminated. But this is the main one here. Optimized images so if you quite sure how to fix it actually will give you a list of images . So this has just got one image here that they need to optimize. But for most people, that's we have a large list of images, maybe 456 images. There needs to be optimized, and so what this does if you put just slept an image up onto your website on its high high resolution for quality, your website actually has to scale it down. So, for example, this image here off Donald Trump is this a similar image to this. Looking at it, it's a different image belly safe for the, for example, that the same image. It's going to be larger on your dicks top than it is on your mobile something because the screen sizes different. And so what people often do is they take high resolution images that if you looked at them and inches or feet and you bring them up to 100% other size, there might be four feet long in real size, like their massive, high resolution images, and they just put them on their website and the website reduces the file. The image size to fit and debt block there, but it doesn't reduce the image on file size to get this tiny little image on your mobile device. The actual file size could be five megabytes, which is a massive, and the gen If you've got 56 teen 15 images on your websites home page that all five megabytes, you're looking at 50 megabytes off loading that your website has to do before. It's really and so this is slowing it down massively. So if you optimize the image here, click here. I click this link optimizer following images and what they will do so it will download a ZIP file to your computer and download just the optimized version off these images. What it actually is as zip file that contains images. Those images I'm not only smaller and physical size, as in the dimensions, are smaller, but the quality has been reduced because there is a simple fact of the matter is that the human eye generally cannot detect a difference between 100% quality and 90% quality winners . On a computer, you can only really detect their if the image is at 100% off the physical size of the dimensions. But as soon as you start scaling their stand and dimensions to fit on a mobile or the stop , you can't tell the difference. And so if you reduce the image quality by 10% 15% and you reduce the physical dimensions, you're going to be optimizing that site and reducing the file size so they instead of, you know, thirsty megabytes over teen images. You could be looking at a total of five megabytes over teen images. On that you have to load. End is obviously gonna take much faster, much least time to load. Five megabytes is 50. Make it blood. That is a massive reason as to why page speed insights is so incredibly helpful. And also it's a major contributor to keeping people on your site. The first part about good site design is getting people onto your side. The second part that we're going to be looking at is mobile ready now. We have looked at this a little bit and will discuss us a tiny but before but user experience. You need to have mobile really end for search engine optimization. Your website has to be mobile really Now Google actually have another tool where you can see if they believe that your moat your website is move already and we'll go have a look at that now. So hit over to Google and type in ready quips site. So here the top is your week page mobile Freeney or even here, mobile from the east Google search console. So what we're gonna does, right? You're gonna click this mobile from the east and you simply just let the page speed insights You just type in your you are out. So he will talking our web address, vision, digital dot marketing and we will run a test. You can see here that our website is content to mobile friendly. The interesting thing that you can see on the right side here is that the screenshot that, um, Google have taken off a website doesn't actually match the screen short that we have of our website. So post screenshot up the now of what our website actually does look like when the mobile of us, you can see how that doesn't match the one that Google have rendered. But that's OK because Google have considered it our website to be mobile friendly, and that's really all that matters because we know that this is not an accurate vision off what it truly looks like. 17. LESSON 11 Consistent branding and white space: so I'm going to move on to the next thing. The next thing is consistent branding throughout your website. Now your web saw it is going to need consistent branding. So what we'll do is we'll come to our website here will show you exactly what we mean. So we've got here our you know, our colors. Lord, go here. Is they solid? Blue is at the top of the black Is that the line is a fate did. But what we do is we take that sort of blue and the black and we kind of rubbed with that color. So got tight knit blue and we've got it. And these his victor's They're running behind the screens here, but the black big, bold black ticks Um and then you've got out, um, our foot But what you'll notice is that all of the ticks that we use aerial fund So everybody takes that we uses aerial. If we go services and we go say state marketing, for example, then this is Ariel Phone. This is Ariel Fund. All of this is Ariel fund again. We're about a blue, they're keeping their blue and there's a with the same kind of stuff. If we could log, we've got you know what blues we've got. It was all aerial fund. Even without here. If you need a professional signature, how signature on her email has got the face of Goes from that blue to that black. It's all on aerial fund, so you need to make sure that you're bringing is consistent if you have branding. That is not consistent if you using different fonts if you're using different sizes. So the other thing you'll notice is all of our hearings at the same size. Um, so if we go to this page, heating is the same size. Is that heating? Eso It's all and that's the same size. Is that hitting? It's all the same, kind of, you know, hitting to the same size they takes. That's the same size, the fonts of the same on the boldness that with the weight of the front of the same and the reason you do this because as soon as you have varying elements of branding, you created disconnect between yourself and the user because they all of a sudden of thinking wise that different wise that looking to Franco if they don't notice that they'll know subconsciously that something's different. It would take their attention away from what you are trying to bring your attention towards this not what you want. So the next thing that we're looking at is the effective use of white space. And we haven't example here. But first off, what not to do, But first, we'll go through what to do. So you see here, we've got what space in here. What space? In here. What space? Here, This is blue, but it's effectively white space, you know, space, the space under here in space here. So what this does is it de clutters the entire page, and it brings the focus into this area. So this area is now the focus point because it's the only part with constant on it, and you can actually see Okay, it is. We design digital marketing. This is attached, but slightly different. And this is a new section. Okay, We're gonna book a free consultation, and then this is a new section. So what we've been up to recently, and so that creates some kind of break and visitors mind isn't okay. This is one area is kind of like a paragraph and antiques where you know, the your on the in the same story. But it's a different part off what's going on. And so what we'll do is we'll bring up this website as an example off what not to do. And you can see exactly the contrast that we're talking about with regards to, you know, the white space in year. Okay, we've got stuff in here about your kind of story that's just like hitting image usually have forward hitting images, so there's just a lot similar to that. But you can see the difference between this white space here in this website here. You can see on this website that their EPS is absolutely no whitespace whatsoever. Their advertisements everywhere. Um, there's a use new special that he's trying to promote everywhere there's big, fleshy things. So the visitor comes to the site and they're like, I don't think I don't know, we're my attention is ago. Doesn't need to go on this fleshing right up here. This logo up here, this math with a tongue coming out up here Is that that in Shinjuku nature off this background Oh, this is actually really let me wash this video by hang on is the face here. This is saying free And this has got a Facebook and Twitter longer. What? No way to click. And this is the issue. All of these are moving. It's a lie taking your attention away because there is no white space to give you the visitor I'm a break from the continent's 18. LESSON 12 Eye flow and use of faces: it brings us nicely onto on the topic off I flow or just what we discussed earlier with regards to how we read from left to right. So we read from over here, over here. And when you know that when you think about it with gusto design, you know that someone's gonna start at the top here, come across. Didn't come over here and come across and come down over here and come across and then come down over here. And we do that, you know, in a split seeking. But this is the process we skin from lift across the page. And then we started the lift again. So what we've got here to got you, Nothing really over here. And then their attention is drawn to this in the middle. Didn't I say that? There's nothing really over here in their skin up we've got with design and it's got a It's so I click on it. Okay. What can I could do that you got digital marketing? Well, if that was clicked on, then I can click on this one and the sea with the week design here. We've got we keep playing to the talk that's what some of the most profitable business cancer with Kipling's. But how we design is hes been for a long time, my part of our business. So that's why it's here. Digital marketing is super important to us, so we've got a top of the page. But after we just like to custody, our floor I flew is that way. I think we got lettuce blog's. If you don't want any of that income, read some about lettuce blocks because that is going to show you that we knowledgeable in certain areas. So then you can come down here, book a free consultation with us, and instead of clicking book of free consultation straight away, you've got selective service. I flows from over here to here, and it's selective service. Salim, you want to come down and you want to select what service it is, And then you could book a consultation. And then again, from here, there's nothing are on. Straighten to what vision Digital have been doing recently with. The work certainly is. Have a look at Dale. Clip this and we can. It's got the same floors from left to right, so that's super important because if you are putting things like we saw that last Web site that we were just using as an example for white space. If you go to someone like that website, there's so many things here, the everywhere that had taken your attention is big, fleshy things over here. Big freshen things up here, down here in the all flashing at different times, so your eyes are scattered all over the page. So what you want to do is give you visit is a nice, easy lift to write slowly so that they can just look at your website naturally and find what you need to find a very, very in a very, very natural white. So the next thing that we're going to look it is if you have faces on this hit apart off your website or if you're going to use people or faces as images on your website, what you want them to be doing that you want them to be guiding, um, guiding your visitors to the area that you want to look it so the face doesn't become the main part. It becomes an accessory that helps guide people toe where you want to look and we'll go and show you exactly what we mean right now. So this page here, we've got on a whole bunch of faces up here. Now these are looking to Wrigley at us, but this guy, he's looking somewhere else, and he's pointing somewhere else, sir. And this guy's faces in that direction as well so immediately. When you see if you were out on the street and you see people like a bunch of people looking at something, naturally, we all look to see what people are looking at. And so the idea here is that this guy's looking So I'm like, OK, well, what's he looking at? And then a big that both high contrast is lose white kids. Strong kid healthy, but he's pointing as well. So if you must defect that is looking at something you can see it is pointing, and he's pointing at the would lose, so lose weight. And in your lower cable, what's this takes about? We help me. It's misfits and reasons news. White get strong and get healthy permanently so thes people are here looking at you. But this guy, he's the guy that is pointing at something else and you see that is pointing at what the owner of this website wants people to actually see. The owner of this website wants people to see the purpose off this website. So what, you can do it, you can see immediately. And my nerd a misfit or a mutant, I guess. Dissident and Dearing to he's talking about. I have written this guy's book. He's actually is gamma fied fitness for people who love board games, video games or that kind of stuff. People who don't usually get into sport or getting to fitness. He's gamma fied it to get these people fit and healthy, so he's using terms that they are that they are using themselves, and he's putting it in a way that resonates with him. But what you'll see is often with regards to landing pages with email, sign up forms. You'll see people, people's images or an image of somebody, and they're looking or they're pointing at the email box. We can drop in the military's so to give you guys some a few examples off, what would mean? It doesn't even have to be a human face as long as it's a face and is pointed towards something. So I've got here. Sith Golden's Blawg If you want to support, subscribe to that. This is a very, very subtle but reading from left to right. Got a picture of him and he's looking in this direction, so he's safe. Golden is pretty much looking in that direction. You look going to be reading that way anyway, but it's coming, like giving a bit of a push in it duration and you had subscribe, and that's what he wants you to do. He wants you to subscribe. Looking ahead. Lendingclub This is an interesting one because the images action of the family looking at the table. But I have put up the what. The goal of the action that they want visitors to take is in place off the table. So he's looking down. She's looking dear. He's looking down the hole, looking down to about here. So you follow the eye line and you hit this box here. Okay, well, wasn't sparked. Personal lines about $40,000 on men and you start feeling that out now that's one for male chimp. It's not a human face of but his face. The monkey's face has pointed towards the sign up to get started with a free account. So the idea here is that if if this is reversing, he's facing out this way, you're gonna be hit that and your eyes are gonna can't speak this way. Your eyes come in from the list, hit the face and then immediately go up and lying towards looking Get started with a free account. So this is exactly what we're talking about. If you were going to use faces, then you want new faces to be pointing. Not, you know, you can do it blatantly. Conduct. Suddenly, if you're gonna do it blatantly were kind of pointing to things you do it kind of in light heartedly. So people know that you're kind of like making fun of yourself a little bit and a little bit of good Ben to you know what I mean. So that helps us explain why good design uses faces or how to use face good design 19. LESSON 13 User experience and what to avoid: so the next thing that we're going to talk about is user experience. All of this accumulates towards a good user experience all of this and what we're about to talk about as well. But user experience needs to be hard. The reason why user experience niece was so high is because if you give your visitors any reason to to have a bad experience, it's like throwing money away. It really is. Once someone is on your website, it is your It's really your opportunity to lose that customer that on your website they're looking actual information. You need to capture those visitors and turn them into paying clients. So if you do not have a mobile friendly website and they're pinching and zooming to view content, you've lost him. If you're the information on your website doesn't lead them to. We want to go, you've lost him. If there's any reason that they have encountered a bad experience, if the page takes Toronto load, if it doesn't load the way that it should be, if the menu is not working, whatever it is, you've lost them to your computers. It's a simple is that so user experience needs to be at the forefront off your mind when I creating a website design. So the last thing that we're going to talk about is along the lines off this user experience, and it's not it's do not. So what we've been discussing so far has Bean a good design practices to put into place on , and this last one is a Do not do this. What if you do do not use wise text on a solid black background, So if then a couple of drawings to show you what we mean, and this one here bring us up here for you to read. So basically, that's Texas here to show you what happens when you take white ticks and place almost on a black background. After reading this teacher, while I'm being fully immersed in what it sees, you'll notice lines on your eyes may look away or even click to a new page that has a light of background. You may not even notice the high contrast pictures always will reading, but the secret that you look away at something else, you will get frustrated with the mouth, at least on your vision, and those might be lifted for a few seconds, giving your visitors any reason to get frustrated like we just talked about with the experience wall on websites like asking people not to tell you anybody. Most people will avoid we pages and all Web sites that give this vision effect as the lasting memory with brands like this is that they provide an uncomfortable experience and that would it? That's what it is if you keep looking at this teeth while I'm speaking that you know exactly what I'm talking about. It is uncomfortable. It's not necessarily negative or cumbersome, but it is uncomfortable. So personally, I definitely if I see a black page with white ticks. I wanted Morita move on because I just don't want that experience on my eyes at all. So if you're looking at that ticks, then what I said you should do. I'm just gonna keep looking a screen and you'll notice You probably see why black lines on the screen there on the great part of the screen. That's what we're talking about, and the reason you're I want to do that as you like a seed. You don't want to give people an uncomfortable feeling while on your website. You want to be comfortable basically your work in the main event, your home. You want to take off his shoes and put their feet up and feel like the welcome. But that black background with what ticks is the total opposite tooth it now what you want to be doing and steed is you want to be providing people with text like this is this is much lower contrast. So what you'll see here and what we've done is with made the background lighter and we're actually made this an off white ticks. So you're reducing significantly the levels off contrast and what this does is it makes it of fun, nicer experience on the eyes. We bring up this taste reading it. So these are the same words and the same layout. All we have done has changed this background and this takes cover. So you reading it and you're reading, then this is much nicer. You can almost feel your eyes relaxing when you're reading something like this, so you need to. Good design is a low contrast design, and that goes with everything from high contrast and colors that are going together and everything. It's put it this way. You want toe wow, your customers or your clients or your website Visitors a window land on your website, but you do not want to behind them and you do not want to cause pain in their eyes. And that the the idea that there so many websites out there that are putting broad bowled yellows and with pink writing or whatever it is that's just not okay, does not wise you were going to be. I'm forcing people to put up a wall, the seeking that they're living on the page and that's the opposite off what you want them to be doing. 20. LESSON 14 Pop ups and Know Your Audience: Hey, guys, welcome to listen Number two in this design module on this training they were taking me through. So in last, listen, we looked at best practices for design with regards to weep design, and we looked at a number of things that would help you if you put them into place, they would help you increase your on site conversion rate. And we also looked at one thing at the end off what not to do so Avoid that at all. Costs will help you immensely as well. One thing that we forgot to mention in the last lesson that we want to give you. Now it's an extra tip on this. Listen is with regards to pop ups, Please, please try and avoid pop ups while someone is on your website. Google do not like websites that have pop ups. What? People trying to look at content, but more importantly, they are annoying to your site. Visitors, you have to think about your website visitors experience over and above what you are trying to do. So if you're trying to get people to sign up to an email list or make contact with you because these are the two kind of most common reasons for a pop up, then that's fantastic. But if it's going to be at the expense off tuning visitors off your site and onto a computer's Web site, well, he started. So it the only reason I can think off that you'd have a pop up that someone didn't click a button to give would be if someone's exiting your page and a pop up is showing when they're looking to exit the page and ask them if they want to sign up before they leave. That is the only example of a time when a pop up might be necessary. Every other example. Please don't do it unless it's because they've clicked a button and the button brings a pop up off some kind because it shows that that actually asked for that information. But we'll move on to listen Number two, where we look at some design layout tips and tricks off what you can do to increase your on site confusions. So the first thing that we're gonna be looking at is you need to know your audience, so whatever industry you're end, you need to think about who your website. Visitors are going to be who the ones are going to be convening into paying customers, and you want to get everything that you do design wise towards theme. So, for example, if you are a photographer or a videographer and you do not have a high resolution photo as your hitter image, what are you doing like the end of the day? You need to have that in place because people have come to your website to look for a photographer, and if you're not assuring them your work immediately, then what do you do it? If you're videographer and you're not showing a hit of the year, what are you doing? But these are simple, basic tips that you need to be following because your audience is therefore specific reason . You need to think about why the U and what you can do to assist them in becoming a client of yours. So for videographers, let's say your body over for and you do have an image. Sorry, a video in the hitter or in the top above the fold part off your website, but it doesn't auto play again. What are you doing? You need to be water playing that video so that the seeking that your website loads is a video that people can watch. If you are a dentist, however, and you're putting a video and your hitter Aziz the background and its water playing, What are you doing? You're taking the attention away from your services and putting it on a video. So this is why it's super important to understand your target audience and understand how to best. Certainly, inmates, let's let's run with the dentist example for another minute here. And we just say we've seen a lot of dentist websites without running videos. You know, under Nick will enlist the services. They put a video there in its off someone with tooth decay, and they're getting a feeling down or IDs. It's something like that, like it the end of the day. A lot of the people who are visiting your website if you're a dentist visiting your website because they dont goto dentist currently, which is why they're looking for someone or they need immediate work done, and they continue to be quite nervous about what's going on. So presenting them with a video off on tooth decay or on some restorative work that's been done to someone who's already nervous about going to see you. You are turning people away. So this is why it's so, so, so important to get this right because, you know, it could be the most well produced the industry video that's ever been created. It could have had a $1,000,000,000 budget, but at the end of the day, you have to think off your inducer and a lot of the dentist website. Visitors are gonna be first time in a long time kinds and nervous patients, so you have to hear your design and your content towards them. 21. LESSON 15 Thirds, above the fold, and a case study: So the next thing that we're gonna be talking about is foods. So here we have an example off a weep site layout, and it's working in 2/3 of his 3rd 1 seeking food and the final third over here, you Brits from left to right. And then we got the top through the middle food and the bottom third here. So basically, this is your most important part for branding because this people start. This is also very important because it's way people finish. Okay, so you want to break it up into third. So you caught, You'll notice a lot of websites. You probably have it on your own. Is your logo your branding on this top lift food? You also have the beginnings here off the purpose for the website, so self managed mobile labs for groups. So that starts there and that grabs your attention immediately. This middle third is the third eye candy. If you like. This is the visual, the visual content, which is going to retain your visitors. And here is the information that you need. And then they will usually be like a call of action either. Here, a call to action is already here or just down here that's asking people to the book or sign up or buy or whatever it is because of the floor there were discussed in previous lessons off your eyes, which starts up here goes the comes across here, I think comes across here There is the rule off thirds. So the next thing that we're gonna be talking about is what it means to be above the fold with regards to wait to sign. So above the fold is anything that's above this line here That is the fold on a Web design . They count derives from the newspapers folded across, and the most important things were above the fold. But here's above the scroll line just down here because anything about anything below that rather is seeking dream. And so what you'll see here without our own website, we've got, you know, an image that shows clearly what we can do. So its websites over different devices on We've got services in here, blawg. But then we've got a court direction, which is to book a free consultation call with us. No, and that is all about the phone. And to give you an idea of exactly how important that this is going to bring up a website that we helped redesign and the early days. So this is a website that we designed for climbed nimbly, was starting out and this is the website before we touched it. Now, basically, this is a lie. The information that was above the fold. There was a long ago the name with the business and the kind of take line into lots of AIDS . So if you can't see why this advertising is not good, just trust us when we say that if you have advertising, get rid of it and get rid of it now, you might be making a few scenes every time someone clicks on those ads. But number one of directing people away from the website and number two. This is taking up space on your website that cannot be used for the promotion off your arm , sales or business, and that needs to be gone as soon as possible. But they hid this website and they were converting, so the whole businesses around coaching and they were wanting people to sign up for a an email list, and they were converting it around a 0.44%. So for every 300 people that came to be a website, one person waas converting. Yes, so that was taking quite some time to build the email list. So So That means that for every 1000 visitors, that's unique individual visitors, that they had to get website that we're going the emailed US by four so you can see how problematic that was going to be for them. And so what we did is we changed how they see the subsidies. See, that's absolutely nothing up here. So we changed how we did this, and we created this site for them. And what you've got here is you've got free resources so they can. Users can click on debt burden. It's non intrusive. It's low contrast. It's almost blending into the background. Even though it's orange on gray and white. The bad India will take them toe email, sign up form. And in this, which is just looks like it's part of the image. It's a custom sign, a form that we created for them. And where's your body? Trying to tell you son of today for a free God as a gift from me to, you said. Now we're enticing them with something, and we're also making it easy. It's all above the fold, and if they're still unsure, they eyes take him over here and it seems that they're an official influencer, which is a bigger they got from a company that they were associated with. Andi just kind of gives him a little bit more social proof, but this design that we created for them changed in an increasing conversion rate from 0.44% to 3.5%. So for every 100 people well, normally say this way for every 300 people previous to this design. Those signing up one person now for every 300 people that signing up I got teen people, so that's a massive increase. So they've gone from one sign up to teen sign ups just because we their content, is exactly the same. So what they were putting out on the low Post executive saying what they're selling exactly the same. The only difference really was the design and the ease at ease of accessibility to sign up for the email list so increasing their conversion rate from 0.44% through to 3.5%. That's actually a 795% increase in provision that we got them and it was it was totally evidence. So they had spent the previous 12 months before coming to us, and that signed up a total off 30 people. And within a couple of months of us doing this, that signed up in extra 60. The amount of sign ups that we caught them in two months was twice his meaning, as they had gotten themselves over 12 months. So it's massive. And I mean, there's a lot more that they can do, and obviously it depends on the way that they're bringing people to the Web site. But we didn't change anything to do with the visitor numbers. We didn't change anything to do with the website hits. It'll there were traffic. We simply change the location off the sign out for, and that's the kind of results that were ever to get them. So that just shows you the importance off. Um, the above the fold continue. Want to put it in a court erection above the fold here. So the same thing with pop with contact form Sorry and scared of these, The same thing with contact forms. You want to make sure that that's above before there's an option above the fold as soon as possible for you to contact you. We have our own content page on our website, which is over here. But we have the ability here for people to send us a contact form submission as well. You want to make it as easy and Azaz minimal as possible. We put give the website as minimal if it as needed to actually get in touch with you. 22. LESSON 16 Images, editing software, and autoplay: an issue that we've been seeing a lot off. Is people doing up do your own graphic design work for coaching? Plans for services were even for Social media posts. It goes there, fire and then and the bottom corner would say, Created with. And it's kind of got some free software that I created with on. It's not difficult to create an image. Um, that looks good through even free software like this Adobe Photo Shop, obviously, and there's all those kind of expensive paid Photoshopped tools or image manipulation tools . But even these free, open source thing image editing software called G I. M P. It's just like photo shop, but free like it's super easy to use. And you need to be making sure that you're not putting in the with regards to, um, images. You actually not allowed to grab images off Google Image search. In years, we're on business. So what we use is we use a place call unspool s and if you haven't heard of it, is simply on the splash. Thoughts come beautiful free photos gifted by the world's most generous community off photographers, and you'll see down the bottom here, download free. Do whatever you want. High resolution photos, and you can simply just go through, pick out whatever for you want. And the photographers have uploaded these for people to use for free in their businesses. So if you're looking, it's so you're looking for a photo to go with a dental service. So just happened. Gene test and see what comes up might have his a toothbrush. Oh, yeah, I'm just gonna grab them, actually, this button here, download it. And I'm gonna put um, free toothbrushes and some ticks on top of it and put it on my web sides. It really is the easy. Or maybe we're gonna be putting this is a hitter, image or hips on the table. Look, to see if we can fly more. We provide an X ray super. So we're going to be using these images as that express service in which, so it really is that simple and that easy to do and these are high quality, high resolution images. Remember to kind of reduce the fireside because these are massive in physical size and the resolution and and, um and how large they actually just reduce them down. But um, it's so easy to get some good design with it. So we want to talk about the auto play function that we just mentioned a little earlier, and you need to be a were there. Although you can do things sometimes it's not this practice to do things. If you are a videographer in auto playing videos, not all of them, because if you've got a show, really, then you don't want more play at the same time. But what a play. That hitter image If you are a musician, auto Play your latest song. If you're not a musician, please don't order play songs. You're forcing your customer to click on a button that's stopping or muting that sand in. What you're doing is you are assuming that every single person who comes your website there's going to be viewing your website at a time we're listening to. Audio is convenient, and it's just not true. So you need to use this thes order play functions again with your customers in mind with your ideal clients in mind. So I hope that's giving you some great design that tips when it comes to weep. Design now again if you're not able to put these into practice yourself. Well, I mean, speak to it with design, and they can help you do it and have a discussion with them about your thoughts. Tell him about our thoughts and listen to the Dear Force because they probably have some good ideas as well for your specific situation of what their needs to increase confusions on your website. But that's the end of this. Listen, and that is also the end of this design module. We're going to go into the next module, which is looking at traffic generation through different sources and getting that terrific to your website. Once you have been up to design your way toe increase on site conversions, see on the next module. 23. Introduction to website traffic: Hey, guys, Welcome to this new module. We're going to be discussing website. Terrific. And we're gonna be looking at an overview off website. Terrific. What you can do to get website terrific and the different methods that are available to you so that first what we're going to do is look into why this is important. And if you haven't already figured it out, it is super important because the more people that come to your site, the more money you can make. It is very at its most basic form. That is for it is so. That is why it's super important to get people to your website. If you don't get people coming to your website, you're not making money through your website. That being said, there are different options available to every business as to how to generate traffic. These options include search engine optimization or Seo. There's Google Edwards paying money to Google to advertise through Google. You might see on on the Google search results Them At the top of the list is a little green box. It's his air that's been paid for with Google, Edwards for students, search strings. There is Facebook marketing. There's also a social media marketing, which is basically just pumping out a whole raft of volume off posts to your social media to instagram, to Facebook to lengthen to Pinterest Teoh. Uh, you choose all this kind of stuff that generates people generate you traffic because people are clicking those links. So the whole idea is that you spend money to make money, These options that we've just gone through with regards to generating traffic there. The only really free option that we've shown you is the social media marketing, and that is through pumping out lots of content. It's very time consuming. It's very, um, and efficient. Andi, unless you've got, like some kind of content that the world hasn't seen before, it's very unlikely that you're going to get their viral attraction that you need to get it in front of as many people as possible. So typically, if you post something to a first what page Facebook could come out of this did in those seed openly that it's only going to be showing to run 2 to 6% off your Facebook friends. So if you have AH 100 friends on Facebook, 2 to 6 of them. I'm going to see it. So it's super low. It's It's very hard work. It's very time consuming, so you want to be looking for new methods. Okay, so that's why we always recommend spend money to make money. If you spend $100 they're turns into $1000 so it's worth it every single time. If you spend $500 to get $1000 out, it's worth every single time. If you spend $700 to get $1000 out, it's worth it every single time because you are making more money than you're paying to get there. So and if you if you received more money, then you paid to get that money. That difference is obviously a profit, but it's just you can scale that as large as you want as much as you want. So with this year, unless you're doing it yourself, you are paying for that. You're paying a company to do that on day. Obviously, with the paid ads at the Google Edwards and the Facebook ads, you, uh, paying for that as well. So those are the options that you have now we would definitely recommend paid advertising as opposed to a CEO or search engine optimization. The thing The reason behind that is that you're often paying an issue experience, you know, thousands off thousands of dollars for what really is a bit of a getting game. Yes, they can do what they can do. They do have knowledge in the area on day can kind of increase your chances. But Google can go tomorrow and change how they do the search algorithms. So it's a total guessing game. It's it's quite unreliable. If someone's out there offering you to get to the top of Google's Page one for popular search strings with next month, don't go with, um, What if you do? They are likely to get you blacklisted off Google forever. Okay, just stay right away from them. The thing about search engine optimization is that it takes time, and time is something that you don't really want to be, um, giving up. If you can make $1000 this month or $1000 next month, which one would you choose on our hard choose Argies? $1000 this month, and that's what for this what paid advertising does Search engine optimization is good. You want to be found on search engines. You want to be found when people are searching for businesses like yours, but it's not the be all and indoor. So what? We recommend you do a little bit of search in your optimization yourself, and then you do the paid advertising. Now the reason why we would recommend doing are paid advertising as opposed to search engine optimization is because a mess of thing a message contributor to the Google algorithm that goes into ranking on search engines is what Google call authority pages. And basically, that means that if they see your website or your business as an authority in your area, so if you're a builder with a massive you know there's a massive amount off good things that are being said online about your building company. Then you're going to rank higher than someone who's been around for longer. But there's not so much good things being seemed about said about them. And that's why you do paid advertising because if you can do paid advertising, you can get 1000 people to your website this month. You can potentially have, say, 100 new customers by the end of the month. And out of that, you can have people raving about you online, and those comments online about your business are going to influence your search engine optimization. The other thing that would just kind of mention a little bit. But paid advertising means that you get put in front of people immediately where they are. So just about everybody is on Facebook. A lot of people are on instagram Facebook marketing. You get put in front of them when they're in their down time when looking just to relax and unwind. If you pop up in the air feed, you know it's gold for you. With Facebook, you can target exactly who you want to target. So let's say again, if you're a builder in theory, the Auckland area of New Zealand, then what you can do is you can target. I want people who they might be between the ages off 30 and 55. They live within a 20 kilometer radius off my home or my business location, and they have earned a harm for the last five years, say so you're pumping and head to them that says something along the lines off. Hey, guys. Um, you know, have you ever thought about building or do you want some renovations on your new home? Come over to our Web site, take a look around and give us, or like us a message, blah, blah, blah, you know? So you're targeting various specific people. You're not on Google. Anyone who puts building and the kid in their search term, your head might come up depending on how you work it. And you could beginning a friend of 13 year old girls we could be getting in front of, you know, 72 year old men like you know, it doesn't matter if they put building in it, you're getting in front of them, so you want to be very specific about that. That is why we've highly highly recommend paid Facebook advertising for generation off traffic to your website. 24. LESSON 17 Creating a Facebook Business Account: hi guys today, we're going to be looking on the next couple of listens specifically at Facebook Marketing are the reason why we do Facebook marketing over any other, as we discussed earlier, It's due to the cost per lead. It's slightly cheaper on Facebook. You it's a lot easier and use a lot more user friendly. Then once that's loaded, you'll need to sign up for an account. And now, before we go any through that, the thing with Facebook advertising is that it needs to be linked to a Facebook page. So if your business does not yet have a Facebook page, you need to go and create a Facebook page immediately, ending her beg and follow through with us. Listen, because you cannot advertises a individual. So even if your business is an individual business, so your consultant or you our brand create yourself of Facebook page so that yourself is the business, that you are the business. If you anything else. If you're loader headrests, creative business page for your business and then come back here now assume that you have a business page. You have to create an account, but there's various self explanatory. We're just going to look to our account here and once you can see here, There, once we looked and we've got this dashboard here, you can see that the sub just have a play around. So you need to come over here to business seatings and what you want to do, uh, is you want to see it all of this up. So you want to sit up and add account? Just click. Create a new ad account at account name on behalf of your business. Put your time zone and your currency in there angry and can't. So you can skip this if you want. This is just adding people to this account, and we're just gonna skip it and we're all done. So So this one here is the one that we're using at the moment in. This one here is the one that we just created what you're gonna see if I could change fit, you know, So I can have a different ship between two. Okay? And you see you behind the methods. You gotta sit up a critic hard with the account before you will be allowed to create any advertising. So he go ahead pendant method and you can change all of your panel methods deer. And the other thing that you will need to do is come across here two pages and click ed. We will go through the process off, creating you and 25. LESSON 18 Setting Up the Ad and Creating an Audience: Hey, guys, welcome to this module on traffic generation, and we're going to continue on looking at creating Facebook ads for our business to generate Terrific to outside eso the last list when we looked at how to create our business Facebook account so that we can create its heads. And now we're gonna be looking at how to sit up with the ed itself so logged into your Facebook business account, um, and click goto business seatings. Click add accounts. Once you hear, click on the add account that you want to use. So again we have to hear was going to use the one that's an invasion digital. And we're gonna come on over here and click here. It will open up a new tip and go to the EDS manager. So once the AIDS manager Hayes has load, you want a credit in your campaign? And he flipped to create. But in India, so you can see on the left inside here you've got each Each ed is part of an edge seat and H head see it as part of a campaign. Now we reconvene just doing, um, one ed ed sit in one exit campaign on the reason being, it's a lot easier just to keep trigger of it that way. Facebook also look to just If you have a lot of Ed's, it's going on. Look to compete them against each other. What you don't want. You don't want your innards competing against each other. You want your ads are campaigning, gets your computers. So here you got to choose, um, a campaign objective. And we want traffic traffickers, obviously. Jim generating traffic to your website engagement people having comments or like or share your post, we advocate. Um, good reviews is watching video regeneration is, though Facebook will gear that air towards people who will become leads. Mr. Jews don't get the it towards people who give your message Incan visions. Same. And all of this is the same for this specific situation where you are just trying to generate more targeted traffic to your website so that you can get a higher conversion right. We would recommend choosing traffic because these ads will be generated or get towards people who Facebook No, we'll click on them and obviously you get to choose the types of people that they are, so you already choosing before the egg goes out, you're gonna be already choosing targeted people to put your head in front off. And then Facebook would target the further and say, Well, he is the nation that you want the in front of, And we're gonna nation it down to people within that nation who clicking Go to your website . So terrific known. Let's say that we are a builder and we want to generate terrific so that people can for that a contact form website, terrific generation. So we're just gonna leave that as had continue ed seat name again. We're just gonna go. We're beside terrific generation now. The thing is, with those is that you want to test and we're going to go over testing certain and another Listen, but you need to start thinking about that now. So you have to test for the fears of a while to to be able to nation down or to be able to really focus on and target your audience or your air audience. So things like images or words that you use the audience that you target can be different, different, different tastes that you do. So let's say that we want to target different audiences. Let's say that you're a builder and you do a number of things you do new builds, you do innovations. You do restorations. You do commercial fit outs. You do everything but for this specific ed or for this traffic generation to a site you want to figure out which one of those is going to be more profitable to you. So you might do one exit for website traffic generation off people audience se new boats. You're looking for people who are going to be building brained your arms. No looking at sitting up an audience. So come here, audience. We want to create new in a custom audience, so location. So let's say, for example, you live in a specific city. We once it and maybe where we're from, which is I want hit it lunch reaching you, sealand. So this and we'll go out to people within this region. OK, but what we actually want to do, we don't want What we should do is we don't want it to go to everyone in this location. If you drop down this box. We wanted to go to people who live in this location, so I'm gonna click that. So what we want to do is we want people who live in Wellington City, but you can see that there includes a lot of a lot of area that doesn't have any land. So we're gonna do this plus 40 commoners surrounding winds and said we're going to go plus team colonise. And then what? We're also gonna toes we If we going here, you can see that is, put it or saadiya. Here is what we call the heart values. It is more heart dear. And up here is upper heart. And you really want to capture away these people. So we're gonna put put it o city and we don't want 40 common. That is we really just want five Molitor's, but it's gonna go 17 and then we want hot city. We want that to be 17 and then one. All right, You're gonna keep that because it will include a hot as well. So we've got three cities, dear, and we want people who live in this location. No, the ages of people who are during new boots. Um, just for the sake of this example, we're going to be looking at people who are between the ages of 35 and 55 and we want all genders. So what we want to do here is weaken Tiger people and include people who met at least one of the following. Now, what will you do? Want to make sure that we're doing is targeting people who we know are going to be interested in building homes. So for that to be true, they have to have the income to build homes. They also have to have the desire or interest in, um, renovations. Homebuilding allow that kind of thing. So what we're gonna do is we're gonna look for suggestions, but what we're gonna do is look for pages, interior interiors. So people who like home interiors are often people who have a desire to build a harm so they can, you know, have a hard working in the way that they want. So put home interiors. And they were to your suggestions to have an interest in a renovation. They might watch a lot of h g, t V or Property brothers or anything like that. So he's put Property, brothers, and there on for suggestions house hunters? Yep. Appropriately find, um, hum improvements, house hunting, Um, your house, All of this kind of stuff. See? No debt lesson. You got this looking here. So New Zealand is a small town. For those of you who armed a were out. Entire country's population is 4.5 1,000,000. Eso wellington is It is the capital city over New Zealand. But we have a population of around about three, 150,000 people. So is very small. So when you're excluding Holland people, you're going to be reducing your reach. But that's fine. We actually want to exclude people because we don't want builders. We do know more people whose job it is to build homes because they will build our homes. Um, actually gota job title. And that has an actual reduced the potential reach by much it'll. But we just want to make sure there's anyone is listed on Facebook as being a builder that they will not see out here because there's just gonna be what's the point? They're not going to go to our website and click the contact form because the aim of this air is to get people to our side and build a sees it and work on your site. But at the end of the day, there are new clicking on it to check out the competition. Really? So I don't want a builder and have to leave. That is all that we don't want. So we don't. You can air connection type, but in reality, we don't want that. We just want as many people as we can come into it. Now you can save this audience as you if you want. And remember, we've got a list. It is website traffic generation audience for new builds. So you can do that if you like. You don't have to. So what a medic Placements just sleep. There is. And this is your daily budget. So this is the money that you're gonna have to spend on it? No. This is where some people kind of stopped. A lot of people get skid when it comes to spending money, and the problem with that is that it actually takes money to make money. As we have looked it and gone over, you need to be willing to put money into this. So you're not going to get enough tests, results back if you don't put enough money into if you keep your in front of 30 people and no one clicks on the link, that's not enough data to tell you that it's not working. If you put your front off 500 people and no one close your link, that is enough data. If you put your in front of in our 1000 people and you're getting three clicks, did you know it's telling you something? But you need to be willing to spend some money, and the thing is that you're gonna be wanting to do maybe two or three different teeth for your nation just to get people onto your page. Now you know, through statistics that you're a few on, my confusions are currently at 3%. That's not going to change, and it's probably, if anything, going to increase by giving targeted traffic to your website. But you need to be willing to put their time. And so let's say, for example, if you know that if one person convinced on your side it's worth an average off $500 then I would totally recommend spending $500 on advertising because you know that worst case scenario, you know, you have lost $500 but you know, an okay scenario or not. Great scenario. Is that one person close and you don't lose any money. But the idea is, if you're spending $500 now we're putting Just text us. You can choose daily budget or lifetime budget. If we're gonna put have a budget of $500 in here. Estimated data results is 500 to 1400 people. Okay, And that's over a month. So over the course off a month, you're literally looking at reaching 6900 people because 500 Tory 1400 over 30 days is actually 15,000 results, but the potential reaches 6900. So you're looking here, it reaching your entire audience. Now, if you reach 6000 people, 6000 people who are interested and house hunting and home interiors and new harms and property, brothers and renovation. If you reached that as a builder and you're not getting one conversion like you've got bigger problems like at the end of the day, you're going to get results $500 to get in front of 6000 people is a no brainer, especially if it's going to result in $500 with the work of one person comes back to you. But let's just say for arguments sake, that's you get a one person conversion right then on 6100 that 69 people who come backing and convenient in on average of $500 that's 34,500 that you can make on a $500 worth of advertising. So this is why it is so unbelievably simple and so unbelievably complicated. At the same time, you need to fight their fear and you need to be willing to put their money. And because if you're not, you weren't going. But if you put them money and you have the you have the child. You're putting yourself in tow one, and you're putting yourself in to make more money into scale your business. So you got here a schedule and you want to be changing it to suit your needs. So if you want immediate results, probably leave it for a week. Um, if you want the slower boon, then month will do, but you remember that urine testing face so you don't want to leave too long? Let's have a look and then you just everything's fine. You don't really need to focus on any of these unless you want to get really into the nitty gritty of little. But at the end of the day, we're just trying to get more people to our website. So then we click continue, and that's what we'll look it in the next listen, and there is going to be looking at sitting up your ad copy and your image or your video. 26. LESSON 19 Adding Content to Your Ad: Hey, guys, welcome to this new listen on Facebook marketing or website Traffic generation. Today we're gonna be looking at creating the air or continuing to locate credit yet, But today's lesson is going to be more specifically geared towards the actual advertising image and advertising words that people will see on their Facebook feeds. So at the top here, you'll see if you haven't already, you gotta log in to your ex manager. But we're just gonna be continuing on from our last listen And up here, you'll see that this net name has changed. Now, this is the name. The last name that we put was the head. See it? So he's gonna put it at the same. So I think it was something like we've Sorry, I think generation your bills. So four met. Do you want multiple images? Single digit. Sorry. A single image video, a slideshow or regulation. We honestly just reconvened a single image or a single video. Now, if you couldn't image up to 80% off the success off any instagram ed is dependent on the image that you use if you got a video. We have found that an amazingly high number off people who get the airport in front of them or look at the first in sequins off video. And then it drops off significantly after their. So we recently ran an ad, got put in front off. We just had a really low cost. I got put in front of a think. It got 300 people, 33% of them. I believe it. Waas wash the first team seekers, which is massively hard. So with everything you can experience normal conversion rates for most things online doesn't matter really what you're doing. But most things are around. About 5% is a good condition, right? So they get a 33% conversion rate or people watching. The head was really good. Now we didn't actually put a court direction on that. We just wanted to see some states on people watching the head. But what we noticed was people who wash 10 seconds was 33%. Now, off those off the people who got their put in front of the 300 people, the people who watched the entire video or three seconds or more, it was down to something like 15%. It was like half off the people who started watching a video carried on. So you want to make a video that surround about team the 12 sequins and length they show up in time to get in front of people. But we're just gonna use single image here and you troll down and then you can specify amidst uploaded. And if so, where is going to go? Engraving alleged Serkin as we've gone over and a previous module get unspool ish and I'm just gonna put build A It always did. So it's being kind of discovered that people were smiling. Faces get a largest success, right? But you can always making also get quite high success rates. Just with the quality of image is Well, now, when you're doing building, you're probably gonna want to put something debts or in his home. You doing Ed, You want todo an image days going to reason night with the people that you're trying Teoh sell towards. So if you wanted to sell towards people who are looking to build in your home, you want to make sure that image that you put up is going to resonate with them, So something like this is an option in the reason why is because it's a nice clean lines, nice clean image and something that you would find in a new home. I think what we're gonna do is give up this image just with second this and so just did. And then in the eyes, managers click upload image might actually tell us that them just too big and open. No, it seems to be working fine today. It's going up fine, and you can use a different image. What? Instagram, if you like, it doesn't really matter s so we want to get out. We've saw it. And, sir, that's text here, as you can see, goes directly under on the Facebook page details and directly above the image. So something along the lines off, um, so something really simple and Ruisi is always much easier on people. Was attention. You really got people's attention. Forgot seven sequins really before the former decision about you. So you wanted a short, sharp straight to the point. Are you looking to build new homes? Mornington contact us today for a free and obligation check. The other thing that would say that that is this free no obligation chip thing people need and on incentive to contact you. They don't want to contact someone. If they're not sure if it's going to cost them. If they are sure that it will not cost him, they will contact you or they're more likely to contact you. So he into the Web address. Now it has to be an actual address, and it will tell you if it's not. So this is just your home page. Or alternatively, if you set up a landing page for this, then that's fine as well. About just general traffic generation, we can send you. I seen people to your home page, which is fine. And then your headline girls and here you are really will go in here, enjoy headline in here. Okay, too build and your Winston. So again, we'll just keep that consistent. The other thing that would say here is the these headlines and everything also need to be consistent with your home page. So if your home parish doesn't say anything about building your mind, maybe don't put it the or lead them to a landing page with the title is looking to build a new 100 monitor. You need to keep their branding consistent across all platforms. So call to action. Probably just use a little more every single time and say, Look here, we don't really need to worry about that. So the film in here because I've been putting you are Ellen yet. But then you just had confirm. And then it will go through, um, to be approved. And once it's been approved thin, you'll get notified to say that there's up and running as well. So I hope this kind of showing you taking me through that process of how to generate leads . What's gonna happen now is that once this air goes live, people will see it. And people who are interested in building a new home in one incident will click the link and you'll get more targeted traffic. So the people who would then end end up on your website. Judith, this ed will be people who are specifically wanting someone services the services that you provide, and they're looking to pay someone money. So check us out on the next Listen where we look very briefly at testing these heads and really refining that to get even more targeted results 27. LESSON 20 TESTING: Hi, guys. Welcome to this new listen on a traffic generation and today we'll be looking at in this Listen, just little things. So look out for with regards to testing your advocate And also just go over a couple of things that you need to be a were off with regards to Facebook advertising. But today first will look a testing. So once you've got your head up and running, you come back into the A's manager here list campaign name, and you can ever look here to see the results of what's going on with regards to your head . What we do seduces, maybe put two or three EDS to give us a teased out different audiences to start different images to start different ad copy and have, um, up aligned here against each other. Spin the segment on each one. So if you've only got a budget of $300 for in total for this, then spend $100 on H ad campaign. If you've only got a total off 600 then spin 200 age What? He rulers up evenly over over these. But what again made them or individual campaigns as opposed to individual EDS. I'm clearly name them. So the one that we did just before we didn't go live with the because obviously, we're not looking for people wanting your home, but we labeled it new boats. Now they might want to do another one. New builds target audience 25 to 35. So they tried. Different age group or new builds Tiger audience people who hate properly problems. So whatever it is listed name it clearly have been running against each other. And while they're active, you can see the results. You know you'll see within about two or three days exactly which one is performing better if one's performing really badly. So let's say that we will get around about the same amount of use, but one eggs head no three times a minute clicks. That's the other thing. You know that that's a bitter aired, and you can just stop the other ones. So just come over here and talk all this so this. Now the blue means it its own, and you know what? Talking about sold off, but that's what you do to make sure that that that you're putting out did the most targeted ed possible the most refined possible. You really do want to taste it even if it's not going to work, because at least you know that that will not work. So, like I said, you you want tee. It's about three different days. The other thing that you really want to make sure that you're doing or not doing as you do not want to cheek your aid results until after, say, 24 hours, 48 hours. And the reason is because it's so easy to sit here and hit, refresh and have a fresh and have a fresh and ever fresh and hit Refresh every shoes, sequins and watch these numbers go up. But it's also very easy when you're watching these numbers go up. You're not getting close me a link to give very disheartened very quickly, and you order you naturally want to stop things that you don't think of working straight away. You want to give it time After two days, you haven't got any clicks or any any results you want to stop it about. That is basically the crisis off. Testing the other thing with regards to this Facebook marketing in this way of traffic generation as it does take time. It's a lot faster than something like searching Indian optimization, but it does take time. You need to test first. You need to make sure that you're your adv. It's, uh, it kind of at the optimum level for what you wanted to do. You also want to make sure that you're like I see it in previous lessons. That you're branding is consistent so that people there's no just connect there because if you're getting a whole lot of link close and nothing on the other end, that would suggest very strongly that there's something on your website that stopping people from context. You're taking that action that you have set up through this training to be able to be taken on a website, so there's a little bit of testing to be done, little bit of problem solving, but this usually takes maybe a month or two. Once you've hit a month or two, you should be totally kind of in your nation, should be in your groove, and you should be really looking at scaling a business because by that stage, you know the gold that you wanted to take with you reaching people. So they go. You know how much that's worth to. You know that people are how many people are concluding, and it's just a matter of traffic generation and getting those people. And then you're looking at scouting business pretty much as much as you like, because it's been going on and on again. If you're spending $100 on Web. So Facebook marketing and it's getting you $1000 in a tune, it's so easy to scout is being 200. You get 2000 and 300 get 3000. It's so easy, so worth your while. So that's everything on the face. What marketing? Um, well, you needed to know, as you need to take everything that you've learned and package it together. The analytics, the design. See how it goes. You need to make sure that everything is working to get the branding injured Traffic generation. Once you have those things working together, you will be running and growing and just moving forwards like never before. That's everything from the from this module and this listen are you now have everything that you need to move forwards. Inter Korean business