The Complete Google AdWords Course: Beginner to Advanced!

Jerry Banfield, Teaches 84 Skillshare Classes

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70 Videos (7h 59m)
    • Basic Google AdWords terms such as CTR, Impressions, CPC, and Conversions.

    • Basic Google AdWords terms such as CTR, Impressions, CPC, and Conversions.

    • Types of keywords and understanding your keyword quality score in Google AdWords

    • A trustworthy landing page is critical for conversions and high keyword score.

    • Sometimes you can get lucky and make a great campaign with little effort.

    • Usually it takes faith and consistent effort to get great results.

    • Getting started with faith and a commitment to working in Google AdWords.

    • Conversions are all that matter in Google AdWords. Ignore all other data!

    • Preparing for conversion tracking setup in Google AdWords.

    • Go to tools and complete your conversion tracking setup in Google AdWords.

    • How to immediately confirm your Google AdWords conversion tracking is working.

    • Setting up conversion tracking with Google Analytics is even better!

    • How to add Google analytics tracking for deeper Google AdWords data.

    • Keep the first campaign short and simple while you wait for approval.

    • Day 2 Reviewing initial campaign and copying into a new campaign.

    • Keyword research to expand an existing campaign with new ad sets.

    • How to quickly make display adwords campaigns using search ads

    • Testing trademark and limited approval ads on a new product.

    • Day three reviewing the first 5 campaigns and thinking about my pricing.

    • How to quickly try a new landing page in Google AdWords and copy ad groups.

    • Quickly copying campaigns and split testing countries in Google AdWords.

    • Google AdWords keyword research and fast new campaign creation on best offer.

    • First conversions tracked in Google AdWords with a free offer

    • Choosing which Google AdWords campaigns to pause and save money.

    • Google AdWords is challenging because you have to wait for enough data.

    • Adding keywords to a campaign now getting impressions and expanding to display.

    • Day 5 pausing campaigns not converting and preparing for new sales.

    • Upgrading free campaigns with conversions to new sales ad groups.

    • Having patience waiting for Google AdWords to show which sales campaigns work.

    • Conversion data ad schedule and mobile device bid adjustment.

    • Launching a new product with expensive keywords in Google AdWords.

    • Creating ads on a trademarked keyword requiring AdWords specialist approval.

    • How to make Google AdWords campaigns on giant trademarked search terms.

    • What to do when your Google AdWords conversions are different from your sales?

    • How to start scaling up Google AdWords campaigns with conversions.

    • Making new ads using conversions, copying the ads, and adding negative keywords.

    • Google AdWords advanced settings missing solution and optimizing by location.

    • Google AdWords for conversions review: negative keywords, copying ads, locations

    • Watch live as I find why my Google AdWords conversions are more than sales!

    • The end or just getting started? You decide! I will be continuing to build this!

    • What I do when my conversions are not matching your actual sales.

    • How to handle Google AdWords errors for trademark requirements.

    • Using organic search traffic and another keyword tool to add negative keywords.

    • Google AdWords conversions showing in different products than advertised.

    • A better landing page produces my first proven positive ROI in Google AdWords!

    • How to use location reports to exclude places where ads are not converting.

    • Changing keyword match type to exact match and excluding search partners.

    • Raising the daily budget and eliminating countries with high cost conversions.

    • Lowering bids where sales are more expensive and checking the ad schedule.

    • What to do when your cost per conversion suddenly spikes.

    • Using the Google AdWords bid and budget simulator to make campaign changes.

    • Success with lowering conversions and CPC means I now sit and wait!

    • When you finally get a perfect solution, let it run without interference!

    • With two months of good data, now I can go deeper for a lower ongoing CPA.

    • Overview of correctly setup remarketing in Google Analytics and Google AdWords.

    • Creating a new Google Analytics property and installing tracking code.

    • Linking your AdWords account and starting remarketing.

    • Creating an ad group for remarketing with display audiences in Google AdWords.

    • Google AdWords fast display ad creation: quickly go from 1 ad to 48 ads.

    • Copying Google AdWords display ad campaigns to split by country.

    • Google Adwords display campaigns to similar users and editing interests.

    • Using Google analytics to optimize Google AdWords marketing and display ads.

    • Welcome to Google AdWords for video! See the benefits I get from ads on YouTube.

    • How to quickly make a $0.01 cost per view advertising campaign.

    • Using Google remarketing audiences to find similar users in targeting.

    • How to make remarketing ads with Google AdWords for video.

    • Making a keyword targeted Google AdWords for video campaign.

    • Targeting your YouTube ads by interest.

    • Using reports to see which of your targeted audience watches the most.

    • Copying global campaigns and changing to USA and Canada targeting.


About This Class

Use this course to see how I generated $314,793.29 in sales with $6,661.28 in ad spend and how you can do the same! Start with any level of knowledge about Google AdWords prior to beginning this course and watch live as I walk you through creating my own advertising campaigns for conversions starting from nothing! See live as I go through the process of making my own successful ads and walk with me as you do the same things I do in your Google AdWords account!

6 of 6 students recommendSee All

fascinating to watch a guy work on his campaign over the weeks. helpful. but you really need to be fairly familiar with adwords.





Jerry Banfield

Teaches 84 Skillshare Classes

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In 2005 while I was in college at the University of South Carolina, I tried to start working online. I signed up for an MLM program and a survey website. A month later, I had refunds from both and figured working online was not possible because everything was a scam. The truth was I was afraid to fail again.

In 2011, I moved in with my wife and launched an online business focusing on video game addiction in an attempt to avoid dealing with any of my other problems. In a few months, I changed my business to selling shirts because I realized there was no money in video game addiction. A year after starting my business, I dropped out of my criminology PHD program at the University of South Florida to run my business full time which by then had changed to helping clients with Facebook and Google ads based on my experience failing to do them successfully for myself.

In 2013, I starting sharing everything I knew for free on YouTube because I hoped it would help me get more clients. By April 2014, I was nearly bankrupt after failing at 15+ different business models. I was also nearly dead from trying to drink the pain away and fortunately the fear of death motivated me to get into recovery. Being in recovery motivated me to focus more on being of true service to others and less on what I would get out of it. I started making courses online with Udemy which soon turned into my first real business. I partnered with as many talented instructors as I could and learned from top instructors how to get my courses the most sales.

In 2015, I tried making some inspirational videos sharing what I learned in recovery and got an amazing response on YouTube. To make the background on my videos more interesting, I started making the inspirational videos while playing video games. To make a more helpful website, I hired a freelancer to convert the videos into blog posts including this about page originally.

By 2016, the Udemy courses I was teaching had made nearly $2 million dollars in sales with me receiving over $600,000 of that before they banned me because of what they said were policy violations despite me literally praying to God to follow the rules and being obsessed with following the policies. To make that $600,000, Google, Facebook, and contractors billed around $400,000 leaving me with about $200,000. Then, the US government took over $60,000 and the companies I borrowed money from in 2014 to avoid going out of business took another $50,000. After five years in business and even with great fortune on Udemy which made up for 4 years of losses, I am still barely able to pay my bills and have none of the security of a “real job” despite working 10 times more than I have ever worked anywhere else.

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