The Complete Google AdWords Course: Beginner to Advanced!

Jerry Banfield, Teaches 84 Skillshare Classes

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70 Videos (7h 59m)
    • Basic Google AdWords terms such as CTR, Impressions, CPC, and Conversions.

      8:06
    • Basic Google AdWords terms such as CTR, Impressions, CPC, and Conversions.

      5:27
    • Types of keywords and understanding your keyword quality score in Google AdWords

      6:27
    • A trustworthy landing page is critical for conversions and high keyword score.

      7:53
    • Sometimes you can get lucky and make a great campaign with little effort.

      5:18
    • Usually it takes faith and consistent effort to get great results.

      3:20
    • Getting started with faith and a commitment to working in Google AdWords.

      2:55
    • Conversions are all that matter in Google AdWords. Ignore all other data!

      5:38
    • Preparing for conversion tracking setup in Google AdWords.

      3:27
    • Go to tools and complete your conversion tracking setup in Google AdWords.

      8:48
    • How to immediately confirm your Google AdWords conversion tracking is working.

      7:35
    • Setting up conversion tracking with Google Analytics is even better!

      5:40
    • How to add Google analytics tracking for deeper Google AdWords data.

      6:36
    • Keep the first campaign short and simple while you wait for approval.

      9:06
    • Day 2 Reviewing initial campaign and copying into a new campaign.

      6:16
    • Keyword research to expand an existing campaign with new ad sets.

      11:31
    • How to quickly make display adwords campaigns using search ads

      7:56
    • Testing trademark and limited approval ads on a new product.

      6:56
    • Day three reviewing the first 5 campaigns and thinking about my pricing.

      9:23
    • How to quickly try a new landing page in Google AdWords and copy ad groups.

      12:35
    • Quickly copying campaigns and split testing countries in Google AdWords.

      10:54
    • Google AdWords keyword research and fast new campaign creation on best offer.

      9:01
    • First conversions tracked in Google AdWords with a free offer

      6:06
    • Choosing which Google AdWords campaigns to pause and save money.

      5:49
    • Google AdWords is challenging because you have to wait for enough data.

      7:18
    • Adding keywords to a campaign now getting impressions and expanding to display.

      8:17
    • Day 5 pausing campaigns not converting and preparing for new sales.

      3:39
    • Upgrading free campaigns with conversions to new sales ad groups.

      6:37
    • Having patience waiting for Google AdWords to show which sales campaigns work.

      5:31
    • Conversion data ad schedule and mobile device bid adjustment.

      9:29
    • Launching a new product with expensive keywords in Google AdWords.

      5:46
    • Creating ads on a trademarked keyword requiring AdWords specialist approval.

      6:17
    • How to make Google AdWords campaigns on giant trademarked search terms.

      9:30
    • What to do when your Google AdWords conversions are different from your sales?

      9:58
    • How to start scaling up Google AdWords campaigns with conversions.

      9:00
    • Making new ads using conversions, copying the ads, and adding negative keywords.

      4:48
    • Google AdWords advanced settings missing solution and optimizing by location.

      6:37
    • Google AdWords for conversions review: negative keywords, copying ads, locations

      13:19
    • Watch live as I find why my Google AdWords conversions are more than sales!

      9:05
    • The end or just getting started? You decide! I will be continuing to build this!

      7:47
    • What I do when my conversions are not matching your actual sales.

      6:20
    • How to handle Google AdWords errors for trademark requirements.

      14:14
    • Using organic search traffic and another keyword tool to add negative keywords.

      4:37
    • Google AdWords conversions showing in different products than advertised.

      6:52
    • A better landing page produces my first proven positive ROI in Google AdWords!

      6:03
    • How to use location reports to exclude places where ads are not converting.

      6:36
    • Changing keyword match type to exact match and excluding search partners.

      9:11
    • Raising the daily budget and eliminating countries with high cost conversions.

      9:31
    • Lowering bids where sales are more expensive and checking the ad schedule.

      8:45
    • What to do when your cost per conversion suddenly spikes.

      9:33
    • Using the Google AdWords bid and budget simulator to make campaign changes.

      6:37
    • Success with lowering conversions and CPC means I now sit and wait!

      7:30
    • When you finally get a perfect solution, let it run without interference!

      9:14
    • With two months of good data, now I can go deeper for a lower ongoing CPA.

      7:38
    • Overview of correctly setup remarketing in Google Analytics and Google AdWords.

      2:35
    • Creating a new Google Analytics property and installing tracking code.

      3:29
    • Linking your AdWords account and starting remarketing.

      3:47
    • Creating an ad group for remarketing with display audiences in Google AdWords.

      3:50
    • Google AdWords fast display ad creation: quickly go from 1 ad to 48 ads.

      6:38
    • Copying Google AdWords display ad campaigns to split by country.

      9:41
    • Google Adwords display campaigns to similar users and editing interests.

      8:17
    • Using Google analytics to optimize Google AdWords marketing and display ads.

      14:02
    • Welcome to Google AdWords for video! See the benefits I get from ads on YouTube.

      2:29
    • How to quickly make a $0.01 cost per view advertising campaign.

      3:32
    • Using Google remarketing audiences to find similar users in targeting.

      1:21
    • How to make remarketing ads with Google AdWords for video.

      1:36
    • Making a keyword targeted Google AdWords for video campaign.

      0:52
    • Targeting your YouTube ads by interest.

      0:30
    • Using reports to see which of your targeted audience watches the most.

      1:12
    • Copying global campaigns and changing to USA and Canada targeting.

      6:32