The Complete Facebook Page Domination Course | Diego Davila | Skillshare

The Complete Facebook Page Domination Course

Diego Davila, Top Digital Marketing Courses for You!

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11 Lessons (1h 16m)
    • 1. Trailer

      1:23
    • 2. Creating a Stunning Facebook Page for your Business

      10:02
    • 3. Discovering the BEST Keywords for your Facebook Page

      11:26
    • 4. Creating an Optimized Facebook Page Description with Relevant Keywords

      3:32
    • 5. Optimizing your Facebook Page Information

      4:48
    • 6. Creating a Professional Facebook Page Cover Image

      8:33
    • 7. Facebook Page Apps That will Increase your Traffic

      8:13
    • 8. The ONLY WAY to Guarantee your Facebook Fans see ALL your Posts

      9:36
    • 9. Using the Facebook Call-to-Action Button to Skyrocket your Results

      11:43
    • 10. How to Change the Name of your Facebook Page

      2:02
    • 11. Final Project!

      4:21

About This Class

The Complete Facebook Page Domination Course.

Welcome to the course! You are about to start learning the best strategies to take your Facebook Page to the next level! Strategies that you can implement immediately on your Facebook Page.

You will learn how to create a Facebook Page, (if you have one, I'll show you how to optimized it), how to choose the best keywords for your Facebook Page to guarantee that you are reaching the right audience, we'll write an optimized description for your Facebook page with all the relevant keywords.

You will also learn how to guarantee that ALL your followers see all your Facebook Posts (this is the ONLY way to guarantee that), how to create a professional Facebook Page cover image, how to install Free Facebook Apps on your Page that can help you to integrate YouTube and Instagram with your Facebook Page.

And much more!

Also, I invite you to check the Complete List of my other Facebook courses. Enroll in all the courses you want. (you can also visit http://diegodavila.com/skillshare to access all my courses!)

Facebook Ads Genius: How to Reach 8000+ People with a $3 Ad!

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The Best Way to Guarantee Your Facebook Fans See ALL your Facebook Posts

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7 Secrets that’ll Boost Your Facebook Organic Reach Today!

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Create a Stunning Facebook Page for your Business

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Top 6 Ways to Monetize your Facebook Groups

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Facebook: Use the Power of Facebook Pages and Groups to Captivate People!

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How to Create Irresistible Facebook Ads That Reach Millions!

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How to Create a Super Optimized Facebook Group

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The Easiest Way to Spy on Your Competitors on Facebook

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Facebook - Create Stunning Facebook Cover Image for your Pages

Enroll here: http://skl.sh/1T2puYT

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Boost your Facebook Post to Reach Millions of People!

Enroll here: http://skl.sh/28NLC7m

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Embed Any Facebook Video on Your Website For Free!

Enroll here: http://skl.sh/29ifyb2

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Facebook Ads Genius: How to Create Super Optimized Facebook Video Ads!

Enroll here: http://skl.sh/2dWGcLt

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How to Use Facebook's Call-to-Action Button to Skyrocket your Results!

Enroll here: http://skl.sh/2dcgZi3

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Facebook Landing Page: The Best Way to Collect Your Followers Name and Email (For Free)

Enroll here: http://skl.sh/2dl4y1I

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How to Download All Your Facebook Data to Your Computer (with 1 Click!)

Enroll here: http://skl.sh/2d3iKxY

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How to Download Any Facebook Videos Without Any Software

Enroll here: http://skl.sh/2eRs3Rs

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Facebook Ads Genius: Reach Thousands of People for Your Local Business

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Transcripts

1. Trailer: Hey, guys, welcome to the complete Facebook page domination course. This is the only course you will need in order to take your business Facebook page to the next level. Here we will talk about Facebook pages strategies how to create a super optimized Facebook page, how to pick the right keywords. I'll show you how to serve the keywords for your business and also how you can find absolutely Boesky words that your customers are right. I right now trying to look on Google on Facebook on YouTube, on all social media for this specific, you're so you using these keywords on your Facebook page will help you to put your page on your business in front, off thes all these people also, I'll show you here step by step, how to operate a super optimized Facebook page for your business. If you already have a Facebook page, I still recommend you tow Watch these model because here you will find not only how to create the page, but you'll have. You'll find amazing strategies that you can implement right now on your page in order to improve it and optimize it. So I hope that you like this on. Let's start this model right now. 2. Creating a Stunning Facebook Page for your Business: welcome to this video. Right now we are ready to create or Facebook page, And this is important because in here, as you know, the Facebook page is the first step to start creating your Facebook market. Informal. We will create ads on the Facebook page. Actually, the Facebook bait. He's a require in order to create your Facebook at. That's why is super important right now in this video is the first step that we're taking the worst that so let's create the page to do that. We go to facebook dot com. Let me go to my main page here so you can see it from scratch on here at the top right hand side. If you click on the arrow pointing down, you see here that we have the option to create page so we can create Page. And now yes, we are in the page creation. First step on Dhere. We have six options and what's the difference here? And which one is the one that you need to choose for your specific case? The first option is local business or place, So in case you have a local business like a bakery or a cleaning there were UC patients or any other business that have an address on your received people on your business. These is the right option for you, the local business one. So in here, if this is the case, you can choose the category off year specific business entered the beast. His name is very important to enter the street because the street of your business the address will start showing on your Facebook page. So if you have clients looking for your services, they can find you find you on Facebook and they will see their your address. So that's why it is important on this address. Will also use in the course to create ads for your local community to great at within a run off off miles off your business. Okay, next is the organization or institution. The only difference between these guy here, the organization, institution and all the other options east the categories so you can't You have different categories, and also off course, it's important to find the right one. They want that most that is most close to your business to your goal here on Facebook, because we will use that on the Facebook at later on the cars. So in here we have the company, an organization. You have the categories here. Also education, consulting, legal company, political party, preschool all the options you have here. The next option is brand or product. So if you want to create a page for your brand or for your product, this is the right option for you. Next we have rt's ban or public field if you want to. Great that. If you want great a page for you to promote your brand on you as a person, this is the right option. Of course, here is in the category you can you can enter the option you want. You have photographer, politician, producer, teacher, writer, comedian and all these options here. Next, we have entertainment lot off categories here available for us. You see podcast In case you want to create a Facebook page for a podcast show or movie magazine, you have all the options here. The last option is cows or community. This is the one the only one that doesn't provide. You were categories, but if you have a cows or you're going to create a community about any subject, you can choose the's word for these specific course. As you know, we are creating a more complete market informal using Facebook for a business that is about online education and about creating online courses. So my goal here s you already know is to create pages, Facebook pages, Facebook groups on all the marketing material to sell a product, which is how to create amazing for all lined courses how you can start a business from your home teaching online. So that's the main goal off these marketing funnel and off this page for this specific case . I'll use or company, organisation or institution, because in here I have the category and one which is education. So education entered the company name on this case. I'll enter my name Devil Avila courses. Let's say that that's my company name on your case. You need to enter your company names. Okay, The next step is to set up some basic configuration off your page like description profile picture on at the favorite and also to pre defined the audience off your page. Your target hours. We will talk about that about the target outings in detail. I have a whole model here on the cars, talking about the target audience because I think that's one of the most important things that we need to sconce entry to identify your target audience and use that for your Facebook at and not only for the ads but also for your Facebook marketing as a whole. So now Facebook is asking us for the description off the page. So they are asking, Tell, Tell people what your page is about. I will skip this process this step right now just because in the next video I'll show you how to select the specific keywords we need to use on your description. Remember that key words are the words that people are looking on. Google on Facebook. They're searching for specific terms. There are some tea words that have more monthly searches. People go every month, every day and certain ghoul, certain year chip on Facebook for specific keywords. So in the next video, I'll show you how to identify these keywords so we can hear the key words here on your description toe right on absolutely super optimized description for your page that will bring you amazing results. So let's talk about these next for now, let's click Inskeep on. Go to the second step, which is the profile picture in here. I recommend you to enter. You can enter your picture, the picture of your product or any picture that identifies your company or this specific case. The specific page on this case. I have a sample picture here. Let me just a blow here from my de stock that sees uploading right now. We can change this later, so don't worry if you don't have a picture right now, you can just skip. This is just a sample picture amusing for the specific video taken next. When you're ready when we goto facebook dot com You see here you have left menu with your name Edit Profile on the first option here is favorite so you can at all the groups on the pages that you want to your favorites on this case. That's why what they are asking you right now. So I recommended toe Add these two favorites so it's easy to find later when you want to go back up the your page or do any reply to the comment or anything like that, you can easily find that on your favorites liquor Next and now we are on prefer page audience in here. We will talk about the societal you in details later on the course. But basically here we need to select your target owners. If you are not 100% sure, I invite you to steal. Do these process right now, but don't be worry about it. Don't spend too much time because we will spend time later on the cars. The perception is location. We need to add the location where your target audience leave. On this case, I'll add my United States. For example, you can add several countries. You can add specific cities. For example, I can add like New York. Let's see here, New York, United States, you can add any location that you want. So for now, I leave these as United States on Lee. But of course, you can add like Canada or any other place that you want next. We have the age off your out so you can say that your audience is from 20 to 65 class or whatever you out into these also, the gender men, women are all the interest on this case. I will select online courses on line. Let's see here. Online coupons. Let's education. Education is good courses. Education is good. Let's see what else we have. Course navigation. Main course coursera. Also, you can target all other companies that are related with your specific topic for the in this case, for example, because I'll teach about online courses like attack people that are interested in you to me , for example. Okay, so you get the idea here on the last step, ease languages and my main main language here for these target audience will be English. So I was like English All now I already I click on Save. Let's see Now we are being forward to the page in the next videos before these model ends will have dip AIDS super optimized super optimize with all you need to succeed on this page will have an amazing cover. The description with super off the mice, keywords, the address, everything that you need to have on your page to succeed. You will have by the end of this model. So in the next video, as I told you, we'll talk about the keywords is a longer video, but it's worth. Just watch it because, Euler one off the most important steps toe warranty that you are you are getting you are targeting. You are delivering your message to the right group of people. So let's go there and let's start the next video right now. 3. Discovering the BEST Keywords for your Facebook Page: Let's talk about the keywords and which keywords you can use on your Facebook page description. As you know, we just created the Facebook page, but now we need to find the right keywords. So to do that, there is a Frito from Google, which is one off the best tool that you can use. And it's called Google keyword planner. So we go to school and we type Google Key were planner. OK, search for that. And you see here the first result East Google keyword planner How much is it? Coast, And you have all information about the tour right now. Here, this is add. This is at this is the first to result the first organic results. So we click on this one and in here. Let's see, we are going to the Google keyword. If you don't have an account with Google keyword planner or you don't have an account with Go AdWords, you'll need to create one account before using the tool again. The tool is 100% free right now. Off course. That can change because ghoul constantly change their policies on how they deliver their products to the customer. But right now is 100% free. The only thing you need is to create an account on Google at words. So if you don't have an account, let me show you very quick how to create one right now. Let me open up. This is a browser and incoming to browser. This is the page that you will see if you don't have an account. So you can click on create an account here, the top right hand side. The first option is to enter the email address. So let me enter a generic email address here just for test. What's your website? I'll enter my website if you you need to enter your website here. So they are asking you. Yes. I want to personalize steps on recommendations to improve my at performer or No, I don't want I I will say no for now. You can change this later because we're not actually advertising on Google right now. That's not the focus off this class. Click on. Continue. Excellent. Is asking for the log in information for these account. So let me do that. Okay? They are asking me for some recovery information. They have my fun. I may recover email address. You were nice. Unready. I click. Done. Excellent. And now let's see what's The next step is loading the page. Excellent. In here, we can create ads for YouTube for you, for ghoul and all that. But for now, we go to the top menu, click on tools and click on keyword Planner, Opening the planner. That's great. And now here we are, on the main page on the home page off the tool. If you don't have a credit card associated with your AdWords account, you will need to enter your credit card again. For now, these Tulis Story freed. The credit card is just in case you want to start creating at with Google, which is not the case, but in order to access the tour. Yes, you need to have your credit card on file. So when you are, when you complete that, you will be here on the home page off the tool on the tool of the specific option we're using. Here is the first option, which is served for nooky war using phrase, website or category. So click on that and in here we need to enter the cure for this specific case again. We are talking about online courses All line course you can enter a website so well will analyze the cures associated with your website or with your competitors website. So if you have that you can enter here and see how the keywords are managed on the specific website. Your product category. You can enter here if you want. I don't worry about this. We need toe toe only analyze the key words right now. So targeting locations you can enter again The location The country, the city on this case Al enable all locations. You can choose the language you can you choose more than one language in this case is English on the ghoul to you want to serve that on Google or on goal and search partners? For now, I'll just like Google and click on safe. Also, you can set up negative keywords. This is a little more advanced. Don't worry about these. If this is the first time you are using the tool when this is ready, when you have your key were here the location on the language. This these are the three most important thing you can click on. Get ideas. And now Google is searching their database for these keywords. And see how many times people goto google dot com and search for these specific cure on What's the beauty off all these? The beauty is that we have two taps here at the top. The 1st 1 is at group ideas. Let me click on that so you can take a look on. The 2nd 1 is key war idea, and this is the one that we're using today. So you see here on the cure idea, basically, you enter a key were here at the top. They tell you how many monthly searches are for this specific keywords. So for the key where we have, which is online course we have from 10-K tau 100 K searches Fairmont. So that means that up to 100,000 people go every month. You will and type this specific keywords okay, on also, the great thing here is that g kugel give you keywords idea. So related keywords keywords that I related with this term that you enter here on how many search they have every month. So you can use that to to target specific content to create target content for your out on this case, we're using these four or Facebook page description. So the 1st 1 is online courses. So I read I will write these down on a piece of paper that I have here. So online courses. That's great. I'm here now. I will take a look on the keywords suggestion. So I have online classes you see from 10-K to 100 k So this is another great keyword that we can use on the description. Let me open no bad here, so we can right these and use it later. Let's see. New document. Okay, So the 1st 1 east on all lying courses Perfect. The 2nd 1 is online classes, which is a huge key, were also because it has up to 1,000,000 people searching every month. Distant learning. This is not a good keeper for my page. I think all line education again. Another great keyword. So online education, all the universities only learning a great you were online learning. Let's see. Okay, I'll use these for now. Online training is also great. So they were training online courses. Excellent. You can also order these by average moment research. So if you click on these, Google would show you at the top the top. The top searches for the specific. You're so you see, the the war course is we assert, every month upto one million times distant educations, free online courses with certificates, online classes. All this is great. So we have a few key words. I invite you to spend more time if you need searching for keywords and we will use these five keywords I have here own or Facebook description. Why? Because these keywords are the top keywords for these specific area for the online course. Keyword phrase. Okay, on by using that on the Facebook on the Facebook page description, we're spreading this Key words on Facebook were spring this kiwi worse on Google and Google Search partners? So that's why is super important because the chances toe for your baits to run higher on Google on our so on Facebook results are great because people will go actually on Google and said for the specific keywords on disk, you are east on your Facebook description, so go will say OK, these may be the right paid for these this this group of people that are certain for for these keywords. So that's why it's important before. And we will do that on the next video. We'll create the description on the next video before we end this video. Let me give you another example. You can enter other key words here if you want. Let's say we're talking about we have a business that we want to create a page about a chuckle at K. Let's say we we have recipes off great cakes, and one of the top one is a chocolate cake. So let's start for that chuckle. Adds Joeckel, lad, cake. Okay, search. See here. So you see that there was a problem retrieving these ideas? Police dragging. This happens sometimes because when when Google is, I don't know if it's over low or was how or what happened, but happened sometime. If this happened to you, all you need to do is click on, get ideas until you see the results. Let me refresh the refresh the page. Okay, Now we see their results. So you see here the chuckle, chocolate cake, this specific phrase. People are looking for these on Facebook, actually, on Google from 100 Cato, one million times every month people go to Google and type these key war. OK, so these are great key work that see which related to yours? We have. We have chocolate cake recipes. Another great keyword cake. Recipes upto one million. The server recipes one million Easy chocolate cake recipe moist chocolate cake. Okay, Carol Cake. One million car. Okay. He's also upto one million. So this is a great way to find If I am interested on chocolate cake, I will use for sure the key work Chocolate K cake recipes on my description. Let's see what else? Dessert. I'll use the war desert because people are looking for that also, maybe I can add something about carrot cake. I know my pages about chocolate K, but I can say, Hey, if you want more information about other recipes on do you can click here and see on access the recipe off the best cover cake you will ever make or something like that. Okay, so you get the idea. This is a grateful. I hope you like it. I hope you take action right now on search for your keyword on write down at least five keywords related with your topics. And we will use these cures in the next video. See you there. 4. Creating an Optimized Facebook Page Description with Relevant Keywords: welcome back is the time to write your captivating your amazing description for your Facebook page? Well, we have the five keywords five or more on. Now is the time to write your description. And this is Destructor. I already wrote a small description here. Off course, yours can be longer and with mawr keywords than mine. This is just as an example. So you see here, welcome to our own line course. So here we have the first key work. So welcome to our online course Facebook Beach Here, Euler, how to create professional online courses. So here we have another on online classes for students, if another here, online classes remember that online education is growing every day. Students all over the war are starting their online learning adventure on you can be the next teacher like or page on visit or website. And here is the website and start sharing your knowledge on training people today. So you see that we use all the key words here. So the online courses here online courses is here all in classes is here online education, online learning on training. So all the keywords in the description on this is destructor that I want you to use on your description. I recommended to use thes description. Just have a small welcome to the page. The description talking about what they are getting especially concentrate on what your viewer What? Why they need to like your page. That's the main points. The damning point. You need to tell your your viewer your funds on Facebook, what they are getting with what advantages they get by job. I like in your page on by following you on social media. So you need to be all you need to think about then, not about you. Basically. Also, I recommend you here and this template toe Enter your websites always good to enter your website here on the description off course, There are other areas on Facebook where we can add these specific website. But the more times we are, we have the website all over Facebook on over. They entered the Internet the better because you are exposing your address, your website to your audience and that's what we want. So this is the text now is your term. You need to write these specific description. Use the key words that we use later on and then off the model. Also, we will have a practice exercise where you can submit your description. I will take a look personally, I reply toe Absolutely. All the the projects that my students would meet here on your enemy on. But that's important because it's good to have feedback, not only for me, but also from the community here. So now you need to concentrate on writing these specific description on year. No, but here and in the next video, we'll be adding these to your Facebook. See you there. 5. Optimizing your Facebook Page Information: wonderful. I hope you have your description ready on If he's not perfect, don't worry. At least you rather description on you can change this later is totally up to you on. Also, as I told you in the last video, we will have. You will have the opportunity to share this with the community and get feedback. So any suggestions that will give you you can add they later on your page. So the next step right now is to add these information to the page and also other super important information. So select year specific description and copies. And let's go to your Facebook page in here, you see, at the top you have three options like message on more. If you put the mouse on the top off more, you have the option to edit page in four. So click on that. And here we have 44 taps on all these are here on these specific form. So the first is the page name. And here is the place where you can change these. If you change your mind and you want to use another name, that's fine. You can change the pay the name of the page here, the name off the page that's totally up to you. Also, the description. I'm sorry. Another description they paid scategory. We also have the options toe at sub categories here. Here I recommend you to spend some time and find the perfect subcategory for your business is not easy to find the right one, but you will find one that is closest to your goal here on Facebook. This important because it's another way to another tour that we give a Facebook toe drive people to your page. So in this case, let's see. I'll use their school just for the example. You can add up to three sub categories. Safe. Excellent. Now we have the description so we can paste the text. We just created the one that is welcome to our online course Facebook page blah, blah, blah. When the Web site or the keywords super optimized, that's great. Click on safe. You can add impressive if you want. Next we have the contact, so at a phone number, if you are comfortable with these, this is okay. If not, it's totally fine. I my opinion, this is not mandatory and in my opinion, this doesn't make a huge difference unless you actually have a phone number where your customer will call you. If you do that. If you have, that off course is good to add your number here. Website. Off course. These East super important is important to add your website Here. Let me at mine click on safe, wonderful email. You can add your email if you want to let me on my email. It's good to have to email this. Yes, this is important because people have questions people can continue about. Your products are about your company, and it's good to have a way on. Easy way to contact you when they need it. Location. You can enter your address here if you want on. If you have a local business, you can set the hours so you can select the time each day you can say always open. My case will be always open on when you're ready. Click on safe changes. The last step is to click on see all information, so in here Facebook opens the complete page information so you can add more details like they start the address that you should have the address if you enter on the prior steps. Short description. This is another opportunity to add your keywords to add another short description related similar to the loan description, I use your key word here. Also. Let's see mission. You can enter your mission again. I recommend you to use your T working almost all the text that you are using here on the page description. So enter your mission something that makes sense on also that have your keywords found that in you can enter the date awards. If you have any products you can click on, enter products, and that's a great way to actually promote your products. And your company Scholarly will be down official page if you have. If this is this is not the case in my example here. But if you have official pace, let's say I am teaching people how to teach you to me. Specifically, I can put the unity dot com website here because that's the official page off the product I am teaching. Let's say, for my example, doesn't apply, so that's what you need to do to finish on optimize your facebook page. I hope you like it on See you in the next video 6. Creating a Professional Facebook Page Cover Image: Let's start creating your Facebook cover image. If you don't know what the Facebook cover image is, is basically when you go to your Facebook profile or your Facebook page or Facebook group, there is a top, an E much here on the top. You can see here we don't have any image right now. This is a brand new page on. There is an option here to add the cover. Okay, this is basically the first impression. Is the first thing that you're with the visitor to your page to your profile, See when they visit your page first, you open your browser and type can va dot com Can va is an amazing website that will help you toe easily create the Facebook cover for free, and I'll show you that step by step. First we click on more on the top right hand side to see all the options, all the template that can offer us right now so you can see the popular the signs. We have social media at the bottom. Who here We have the size presentation poster Facebook covered. This is the one that will be used in today Facebook posts. So if you are posting something on Facebook when you want to create the great graphic, you can use cover to do that to also let me show you really quick and other options that you have. You have Twitter, social media, Pinterest, Facebook again, East program You can design on able cover. You can assign a kindle cover. That's the wallpaper. So you can see here that you have a lot of options. Infographics these tools is really amazing eyes. So for now, let's create a Facebook cover for your page click on Facebook cover. Okay, Now we have a template open here, which is blank. And you see this picture will be your profile picture on Facebook. So when we if we go back to Facebook here, you can see that that picture, this picture here is exactly these space. So basically the system already knows where the victories going in their left side. We have all the templates you see here for Facebook. We have all these templates ready to use. The only problem is that they are not free. We have a few that are free. You see, they want a said free here on the born right hand side. This is free. This is free. Okay, so we have a few options that are totally free, but most of them are not. But don't worry about that. I'll show you in this class how you can use one off the premium template removed the copyrighted content on Add your own content so you don't need to pay. But seat This page here is about an organic market. So we need to look for something fresh and organic like these. This is a great, great option. You can see here that the background image is showing the canvas watermark because he's a premium template. And if we take a look on, we need to take a look on what? Which are the premium items on these? The signs. So we need to remove these islands in order to use their remaining off this off the template that is free. And he's very easy. Let me show you. Here, go to download Here the top click on high quality image PNG. And here you see that basically, the picture off the blueberries is the one that is charging you $1 which is the premium part. The tax on the line is free. So if we remove these, picture off the blueberries and we load the sign with ER with your own picture, we don't need to pay anything. So click on the on the background, resigned and click on the trash to the lead, and we still have here the tax. But it's not showing because it's white. So is get confused with the background. And I have here two pictures off blueberries that I want to use for my design. I'll show you in the next video how you can get for free, unlimited high quality professional pictures and photos on images for your design, and you can use thes. Fourth is the sign, or you can use on your website or any other project that you have. I'll show you that in the next video. For now, let's concentrate on this assign. So all I need to do is grab on, drop my my picture here on the canvas interface, and it's uploading. You can see here on the left that the first ISS layouts elements text background on upload . So I I am right now on upload because I've allowed in my picture on all I need to do is drag and drop here. Expand the picture on when you cover the whole image the tax will show for you. Let's see. Okay, that Texas Year Beautiful background on this story free. So we're using basically a premium template removing the paid stuff and we're using for free. So now I were renamed these. You can rename these for year for your goals if you have a company. If you have a Facebook page about business, you can rename and create your the sign here. So in this case, I'll write organic. Let's see, let's do all caps. Organic market. Let's delete thes unchanged the market to let remove the balls. So in the world okay, on this motives here the bottom I'll remove these and I'll right in here by local Perfect. In here you can change when you select the text. You see that you have a new option to change here you can change the font we have. They have a lot off phones. Here you can change the size. The color now is white. You have few colors to choose. If you want more color, just click on the plus sign here and you have all the colors here, and you can also use the color code. Let's see what we Maher what half you can if you you have more options here that you can do uppercase lease and all these options for now. Let's keep it like this. Also, let me show you in the left side. Here we have the option elements. Basically, in here you have icons chart illustrations. So you have all types off icons on tools that will help you toe get a beautiful the sign. So let's see. Let's see, I want Let's say I want these so I can change the side. Put decide. See another thing. This is what I like. It's exploring Lord category lines. So in lines always all free, all the items are free. You can see free here on the bottom so you can at these kind off lines. For now, let's delete these on. Let's keep it simple. So this is a beautiful Facebook cover for my organic market. What I need to do now East go here to download and click on high quality P and G. This will download the high quality PNG version off my design on. After that, we're ready to upload to Facebook. Okay, well done. Always complete. Let me move these to the death stock, so it's easier for me to do it. Let's take a look on it. Great. Okay, we go to Facebook, click on add cover. We can choose for him for us. If you have photos on your Facebook account, you can choose from that. Or you can Ablow a new photo, which is our case. Organic market. Wonderful. So you can hear, even reposition if you want, but it's perfect for me, so I'll just save the changes. That's it. We have a brand new, very nice looking, impressive stunning cover for or Facebook Page. I hope you create one for years on. See you in the next lecture. 7. Facebook Page Apps That will Increase your Traffic: Hey, guys, welcome to this new video, Unhappy to see you here. So to see that your advanced sings in the course. That's super important. And I'm happy to see you here. See that you are continuing with electors in this video. I think you'll like this. We will talk about the Facebook APS. He's super important, and it's a great way to promote your content on Facebook. We're here, for example, in Whole Foods market. Facebook page. If we take a look on the right hands, I column this one here. You see the information about this page on here, You see the UPS ups are extinction and you can start on your Facebook page on. You have thousands and thousands off difference. The extinction games, tools that you can install here as an app on your Facebook page. On this example off Whole foods market. We'll see the AB stop. They have one type, which one up, which is called jobs. Basically, if you want a war with them, you click on jobs on. You will be able to apply for positions. Also, they have the eastern feet. If I click on instagram feed here, you see that We are going to these the whole foot East around when they have pictures about the products, the foods and everything that they share. Also, we have Pinterest. There are thousands and thousands off tools and abs that you can install on your page. I'll share with you my favorite. Also, I'll share with you our Web page, which 15 off the top and the most amazing APS that will Iraq your Facebook page that's coming in this video. So the first step here is to install the APP. How do you stall the open world? You can find more APS. You can go to facebook dot com slash games. Facebook does dot com slash games. This is the page you'll have in here. You have all the APS you have games, you have productivity. APS on all the unit See at the top. Here we have the top man. You find games, your games and activity. You have the top chart, so I invite you to come here to the top chart on Take a look on the on the most popular if you want on also off course that you can search for APS here on the search bar one off my favorite East YouTube, so the you tip tap and I'll have a video showing you this specific tap. How to use it helps install on This is I think this is one of the most important just because you can integrate your YouTube channel. If you have a YouTube channel with your Facebook page, that means that all your videos you will basically transfer is not like a transfer, but it's like a copy off your whole channel on your Facebook page. When you get views when people are viewing your video, the views are still count on the YouTube channel. When somebody's described these described actually to your YouTube channel, all the data is still there. But the good thing is that they don't leave. They don't need to leave your Facebook page in orderto watch your video in order to go to you Tube channel. You can give them the opportunity to watch all these within your page. Also, another on this is the one that we are in starting today. Another one that is my favorite is East East Tap. Tap these things one the 3rd 1 So if we click here, we see that we can add these specific app as a tap on your specific page is not only showing here on the app stab, but also we can show here at the top. So if they click on the east a tap instagram tap here at the top, they will have your whole Instagram here on the Facebook page. That's another gray way to share your content content that you are really having other platforms here on your Facebook page. So let's do that right now. We will start these the Easter tap click on years Now. So let's go to the installation Peach. You can read all these if you want all the advantages, the benefit off this tap on. When you're ready, click on install application. I'm here. The tap The app is asking you where you want to start the stop on this case I list all of my current page that we're working. Click on select your page and click on at top page. Okay. Installation process 543210 Okay, lets see. Excellent. Here we are in the page and we see here the instagram tap. So this is amazing. You have all the stops and you have instagram top. So it quickly here they'll be able They will be able to see all your instrument for us or on videos. So here you need to let me show how to set up these So you can have year pictures showing here for your four year followers. Instagram name Here you enter your instagram names. Let me use the whole foods. Easter, um name for test the default view. You have four d four views. You can test this and see which one do you like? My favorite is the thumbnail header image. You can set up a header emit and also a link to the heather image if you want. This is not mandatory is just an option. So when you're ready, click on safe settings. Let's see. Wonderful. So now we have I am using for tense the whole foot Instagrammed off course. I need to use my Eastern here toe to actually promote my product on my company. So this is how they how this will work. When your viewers are on the home page, they will have the tap here. The instagram's up, for example, and they have access to the instrument photos they can share. They can like and they can do whatever they want. So that's a great way to promote your continent. Also here on the right menu, you have the app stap and you see here the instagram top. So if I click here, same thing happened. I go to the instagram off my Facebook page. Now let me show you. You can do these for every single app. This amazing is a great way to promote your content. Let me show you share with you these articles. It's one of my favorite. This is the social media examiner Website is a great block. If you want to learn more about Facebook, this is a great resource and he's 100% free here. You have 15 type off Facebook APS to enhance your Facebook page on. You see here like custom haps tops. You have email Kate capture form. We will talk about email capture later. In the course. I'll show you exactly how to set up all these. How to set up a landing page so you can start collect him name and email off your customers squeeze. You can do polls and Cui's blocks. RSS feeds automatic. It is scary imposed social media integration. You have the east a grand that we talk about to either you can enter. Instead, you can integrate with Twitter YouTube, which is one of my favorites. Wait for the video about that you can either integrated with podcasts. You see here the podcast stab if you have a part because this is great. So here I invite you. I'll add the link in the resources area. The resources are there off these specific Lector. I add the link for this article. So come here. Take a look down. All the abs you one on install here on your Facebook page. I hope you like. And I hope you are excited about all the power that these steps can bring to your Facebook page. Let's continue with the course. I hope to see you in the next video. 8. The ONLY WAY to Guarantee your Facebook Fans see ALL your Posts: before I share with you This astrology. Let me explain to you how Facebook works, how the algorithm works. So you understand the importance off these astrology I have here My Facebook page. Diegan Avila Online. So you get if you go to facebook dot coms last year with the long line, you will see this page. And right now I have 454 4 words at this moment, Every time I create a new post here on Facebook post like these, I suspect that all my subscribers every single off the 454 people that like my page, they came here and they like because they want to receive updates from me. I spect them to see what I imposed. That's my goal. But that's not happening on Facebook right now. Because us, you know facebook business ease at they want to sell at, basically, if you're a company, if you are an online trip planner, you can create at on Facebook to reach more people, even people that are already on your Facebook page. So if I pose something right now, I won't be able to reach the 454 people that I have here on my Facebook page. People that are actually came here to the patient, they said yes, I want to receive your updates because off these Facebook all green So, for example, these Facebook pose that I post on August 20 22nd You see that I only reached 22 people with these, right? And this other one I was 15 30 people. And you see that I have 454 followers here. So what's going on? How we can improve your post in order to reach every single off? Either people are All the people are following you basically or most off them. So how can we reach all these people that are on the Facebook page? There is a strategy. That's the good, the good thing. And I'll show you that. Reiner. I am going to my other browser here. Let's let me open. Is Firefox with a different? This is another Facebook user that I used for tests. You can see here the top Joey. So this is one test use of their iron I am using to demonstrate to you the strategy right now. So basically, this will be a guy that is coming to my page and he likes the page, but I If I create a new post, there is a big chance that I won't reach these guys on. Most of the people are following me, as I explain to you minutes ago. So what you need to do here is the strategy everybody that likes your page can go to when they go to your page, they click on the lag button. You see an arrow pointing down here. So if you click on these, you have some options. You can have their first option ease in your news feeds you can click on see first if if they select default, that means that Facebook Al Goring will run the default showing for your post. That means low reaching if they squeak on C first. Every time they go to Facebook and they are on their new feeds, your post will be there for them, so they will see most off your posts. So this is one thing that they can do right now in order to receive all your post. The second thing is this. You see here notifications right and it's on for life videos. Facebook recently released the Facebook Life, so people have the possibility now to do life broth and broadcasting using the Facebook app on their phone. Basically, you can reach everybody. And the good thing is that right now if you do that, basically that I do are a live streaming hero fate on Facebook. I'll reach all my 454 subscribers because that's enabled by before. Right now that can change can change in the future. But right now this is how words. So how do we warranty that every time you have opposed, they will see your posts? And actually, they will get a notification here on the notifications are on Facebook. They will get a notification saying, Hey, this guy just post something interesting for you So if they come here and they click on the pencil here on the notification and here you have on the right post on the Facebook is saying, get notified when this page post something new so they can select faras various links on the status updates or just photos, yours video or any or just start up that they can choose whatever they want. The goal here is to to talk with your variance on and show them how to do these so they can select all these. Okay, When it's ready, they click on done. So basically, right now, I This guy here, Joey, which is a test user, is here. Ready? Select. See, first on the new feet. So that means when he connect to Facebook, then in the news fits met the post for this page were the first on also in the notification . We customize here saying, Hey, we want to receive updates for all this so that now the pieces ready, We can test these before the test. Let me tell you, how do you do. You may be asking yourself. Okay, this is great. I like it on. Probably works. But how do I told with my audience? How do I show them how to do this? Every single one off my 455 people needs to do these or most of them need authorities. So my suggestion is to create an email to them or create even a Facebook post here and being deposed to your page. So when you create a facebook post, you can come here. This is the other account. Let me go to my owner account. Let's see this one here. So if I have opposed, I can basically go here and click on being to top. So that means this post will be always at the top off the page every time people can to my page. This is the 1st 1 they will see on. You can create a video showing them how to do that. Simply say, Hey, guys, when you like the page, just click on light here on the on the new feet you click on see first on under notifications. Click on the pencil on Select all the posts All the options here, click on Done. So, um, you make sure you don't lose anything any off the amazing information I'll be sharing with you for now. So that's the video is off. 10 15 22nd video that you can make for them and create a post here on Facebook. Put the YouTube link or the video hero you can even a blow as a video here on Facebook. That's even better on oppose the bean on the top. Okay, off your page. So Every time they come to a pace, they will see. Oh, OK, this is on this. You can say this is important. Police watch the video to receive all the update from the page or something like that. So they will watch the video. They will implement this in 10. 15 seconds on that weren t that they were receive absolutely all year pose and all the updates. So now that we have the test user, let's go back to a text user here. This is Joy, the test user. Now we want to see in the practice if I actually create a new pose here on my page. I want to see Joey receiving a notification here on his notification are So let's do that test right now. So go here. This is my page, my use, or you can see here, let me create a new a new post. So this is just for tests. New course that I release on skill share. Click on publish. Okay. Is publishing the post wonder front? This is life. So now we need to go to Joey and see if we see the notification off these specific posts on his notification are. So let's go there. So here we are. Enjoy on let's go to his new feats and see if we see. Okay, Perfect. So we're in the new fits and we are first here because he choose to see the post first. So this is the post that we just created on my official Facebook page, which is this one on enjoys use Earth, you see here is showing up. First, the notification can take sometimes depending off the user. I test in several users sometimes show immediately and sometimes take a few minutes up to an hour. So but the important thing is that as you saw, we're enjoys new fits on the the notification. The new post that we just created shows up first here on the new fits. And that's great. I hope you like these. I hope you implement These is super powerful. I am sure that by reaching most off the people on your page, you will have mawr traffic to your page, more traffic to your website to your products. And it's a great way to warranty the grove off your own line business. I hope you like these. I hope you implement on See you in the next video 9. Using the Facebook Call-to-Action Button to Skyrocket your Results: to the Euler. How toe? Add a call to action to your Facebook page. This is important because, as you know, you are getting more and more followers from Facebook, and it's important for us as a company that is looking for a way to create an online presence if you have a new online company or even on offline company for yourself services or products, and you have a Facebook page. This is great because you can basically forward all your customers to specific action. You can invite them, create a call to action and environment toe. Take some steps that you want in order to buy your product or visit your page or any goals that you have with your only marketing. And I'll show you all the goals that Facebook provide to us all the option we have here on Facebook in order to so you can understand each one of them. You can feel her out on use, the one that is perfect for year marketing goals here on Facebook. Okay, so let's use one off my pages, which I have. I just have created these for test this page. You see, we don't have a cover yet, but we will add a call to action and the call to action. You can see here add button. So here we can add a different call to actions. The penny off your goal. As I told you my deal develop aid, for example You see that the call to action is contact us. Basically, when they click on contact ass, they will be forward to my website. So all my followers, in this case I have 539 followers on this page. All these people will before well before work to my website. When they click on contact us basically in here, they can actually contact me for sure clicking on here. But also they are exposed to all my courses in case these are my products on my services. So when they visit my page, they can see all that. And that's what I'll show you how to do today not only for wanting people to your website, but also other goals depending off your company. Let me show you what we're talking about exactly. So if we go back here today to this page that we just created, we click on add button. So go to your page right now and click on add button and you will see these things form this pop up window showing ups the option. So here we have choose a button and we have all the call to actions here ready for us. So let's talk about each one off. The 1st 1 is contact asked as you saw on my my example or my dear gonna Villa Page, you can basically forward people toe any website when they click on Contact us on. This is very similar for all these call to actions. Mainly, there are some differences I'll show you. But the main thing is, when they click on this bottom, they will be forward to specific website to specific up in case you have a nap or you are to your page to your video or any other actions that you want them to take. So in contact us, I am forward that to my website. Another a smart way to do these will be toe come to my contact me page on actually copy the address off this specific page on years this address. So when they click, on contrast, they will be forward to the specific contact form. No, to my home page. My skate for my strategy. I prefer to deliver them to forward them to my home page so they can see my courses. But that's up to you. Next, we have the option off book now. So if you have a clinic, if you have any services that you need booking in order toe schedule a service for your client, you can add the bottom book now and again. Here you can add the website where they can book the appointment. Also on this is new. You see here set up a lean to an app In case you have enough. Let's say I have a clean IQ on. I want people to schedule using Facebook on. Also, I have an app. So if I have a nap, I can enable these which is set up a link to a nap. Say yes. Here on here we have two options IOS and Android basically for apple products and for android phones. So in here you can choose people that I'll come in front There are watching your page front an iPhone on day click on this bottom, they will be forward to this website, which is here at the top on the same for Android. They will look forward to this website, but if you have an app, most clinics, Morse companies that were with schedule. They have an app toe to facilitate this scheduling system. So if you have a NAB, you can click on here app on. You can base here the link off your APP. You can base a specific location off the APP or even the link off the APP store. If you want people to down low your app and use that up for scheduling. Okay, so that's a great tour. It's easier for them to use on is easier for them to understand the next step. East call. Call now and this is easy. All you need to do here is at your phone number on when you add Let me see when you had your phone number here and they are coming from an iPhone or an android and they click on call. Now the phone will automatically make the call, and this is great. It's a great way because you are. You don't need to start giving your phone number away on for numbers Start sometimes are difficult to remember, so you can say to recline next time when you want to tell with me or next time for the next appointment. Just go to our Facebook page and click on call. Now on the phone will automatically called. So that's a great way toe. Make little your customers life easier on make easier from there for them toe contact. You being contact with you to buy your products or services. Next, we have this sent a message option. This is great because you can create a customized message for them. It's like an online chat box that you have all the time. 24 7 on your on your Facebook page On. To do that, you need to enable Click on yes, here to enable Eastern replies, and in here you have the default message. So every time they come to your page and click on, send a message, they will see these initial these initial attacks as a welcome message. So he keeps saying, for example, think for messaging us. We're trying to be as responsible as possible. We will get back to you soon. You can change these toe. Hi. What's how can I help you? For example, how can I help you or anything related with your business? You can say, Hey, what's your next appoint one? When do you want to skeleton X appointment? How they like the brother. You can add anything that you want here, and this is great. Look, this you can personalize this message. So if you click on add personalization you see here persons first name, last name full main or where? Or you are off your website. So in here you can cyclical person first name, for example on Facebook. Is Martin off to pick up the name off the person that is contacting you. So in this case, my name is Diego and low in with my user. So that's why Facebook seen here. Hey, Hey, Diego. How can I help you? So it's super personalized. Every time people come here, Facebook would pick their name and use here in this box. Also, if you can, you can say, for example, high Diego to a schedule a new appointment go to or website on. In here. At personalization, you add the link off your girl and this is the euro I have. Right now you can modify these ive you want a nuclear can create so they will see these default message with all information you already established. Next option east, Use an app. These ease in case you are a developer or you have a knack for your company on you one. Then, to use your app, you can just used this option here this call to action and enter the website where they can download the app. Or you can click on yes, here and set up a link to a nap. And this is exactly the same that we so before on the last call to action where you have IOS devices and android and you can choose website or app and you can send the link off your off your app or also the link off the app store if they need to download the app. Okay. Next we have play again. Invite your visitors to play games on Facebook. If this is the case for you, the next one is shop now. And this is good because this is very popular between my students. A lot of people having online stores selling products online, and this is a great way to promote your store. So this is how it looks on the website on iPhone and Android. So they have the link off shop. Now, if you sell products, they click on that, you can forward them to your online store. After that, we have this sign up. This also is an amazing tool. And this is my absolute favorite on. I want to spend too much time here because I have a complete course about how to set up this sign up landing page for your customers. Basically, let me show how this works. If you click the sign up and you can, for example, to these pay, this is my other page and I have the sign up bottom here. So every time my followers click on here, they will be forward to a landing page. This is a sample landing page I just created for the specific example for the specific class on. They can add their names under email. So you are start collecting your customers name and email in exchange for something for free. Usually. So this is a way that they can sign up for your offers. If you want to have more information about this course about the sign up on landing page on Facebook, check my faith, my my sculpture profile and you will find the course there. After that we have the option, which is watch video, and this is great. I use this a lot in a few pages because I have YouTube videos where where I welcome people to my store to my page. So if they click, you can basically select. You watch video and I can enter here the YouTube link off my video. So when they click on this button, they will start. They will forward to the YouTube page and start watching the you tube video. I prepare for them. Next we have Emma, you enter here your email. So every time they play here, the Facebook will automatically send an email to you. With the tax they entered, they have the the possibility the option toe enter attacks on the face ball Will will email that to the email you define in here. And in my case, for example, is Diego at Diego Davila dot com. So all the mess will be forward to the specific address After that we have learned more, which is a genetic more ordinary call to action. I recommend you to don't use the's just used these in case known off these feed your call to action. So if none of these figures call to action, you can use alarm. Or but this works exactly the same. Like the others option. You can enter the website here on when they click on Larmore, they will be forward to this specific girl. 10. How to Change the Name of your Facebook Page: you may be wondering how we can change the name off the page. And what's the policy about that? This is the name of the page right now is Diego Davila courses, and we want to change these toe another name. To do that. We come here to more click unpaid in for us. You already know, and here we have the name off the page, so I'll delete these and I'll put something like Create online courses, which is the same topic, but without my name just being more generic. So I can I can be around people. I can target people that don't know my name yet, but they know that they want to create online courses. This is just an example. There are some policies here on these may be different, depending off the type off page you selected when you create the page. Remember the whistle like this as a company or institution. So that's why we have these policies. But this is the world the regular way to change the name. We can click on save change, and we will receive pop up by Facebook, saying that we need to confirm that we want to change the name for these to these new name on there, saying that the review will take up to three days. They may be required additional information on I cannot change the bait or in publish in the next seven days after I made this change. These are the policies for the company's an institution page so I can click on request Change. Now they're saying that they are reviewing the change name. So say okay if you choose different page categories, these maybe not require. So these depends off the category you select. But I decide to shoot this quick video in case you want to change the name and you want to know the policies. Let's continue with the course in the next video. 11. Final Project!: Hey, guys, welcome to the final project on excited and super happy to see you here at the end. That means that you are taking action on the only way. As you know, toe, get the results that you want the amazing results to increase your sales, to grow your online presence. The only way to weigh toe get that east to take action. And you are taking action because you are here in the last lecture. And these is the time toe actually put into practice all the amazing strategist that Euler here on these cars. So the final project is super easy. We have three main steps that you need to complete. Step number one is to watch all the lectures. If you are here, probably you already watch all the electors. So congratulations. You completed that Number one. Number two I will ask you a favor. Is that is to leave your fig back. Your feedback you review here on the class is super important because it hold me to reach more students to reach more people that are looking for help that I looking for ways to grow their online presence on Facebook on YouTube on in all the social media that I teach here on a skill shirt. So thank you very much for your review, Ari. Appreciate that on by living your review, you completes that number two off the final project Step number three, which is super important. Also used to go to the Project Ira here and skill share. Create a new project on share with the community. The link to your Facebook page you One of the task here is to create a Facebook page using the strategies that you learn here on the cars and shared by sharing that paid here in the community. We have more than 14,000 people on my clothes community here on a sculpture. And you are You are a part of that community. So what? I am asking you here instead, number three East, that by creating a project here you are showing you are putting the link off your page on your Facebook page in front off all these people that are in the community. Unless you know we help each other here on the community so people will probably lag. Your page will start following you on social media on Facebook on that's great, because that help you to grow your audience and your only impresses. So by completing these three steps, you are done on congratulations after that because that means that you completed all the tasks, it on the course, and you're in your way to get the results that you want. If you scroll down here on the project description, you will see the complete police off all my Facebook marketing courses that I have here in skill share. I have a lot, a lot off amazing courses with great strategies that you can enroll in all of these. My suggestion is actually to work through these Least take a look on the ones that you want . They want to you like on Enroll Ryan Now on also is important to schedule a day for the course. So if you're rolling one course, I recommend you immediately to go to your calendar and create an event. Create a calendar event, a meeting justice kettle up portion off your time. One hour, half an hour, 15 minutes. The time that you think is good for you. So by doing that, by taking action on that, you are actually scheduling timeto watch. The lecture is important for you to watch the lecture, not just in role, because by watching and taking action is the way that you will get the results that you want. So here I should I share with you all my courses. So scroll down and rolling the ones that you that you like that you think will help you on your marketing on. I hope to see you in the next classes. So with that, I want to thank you very, very much for investing your time here with me on these cars. I know that your time is the most valuable asset that you have on you invested here. And I hope the retort that you have is amazing. So you are investing one hour to hour here with me on the car's on these one or two hours will produce amazing results on your business. That's my goal. And I hope to see you in my next class C. There