The Complete Facebook Ads and Facebook Marketing Course!

Jerry Banfield, Teaches 84 Skillshare Classes

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95 Videos (13h 7m)
    • Learn anything you want to about Facebook ads and marketing here!

    • What you can do to maximize the usefulness of this course.

    • Know what works to get your attention on Facebook and then do that

    • Share with the least resistance to the people that are most open to your message

    • Focus on Cost Per Action (CPA) completely and ignore other data

    • Assume you do not know anything and find what works in the data

    • The 80/20 principle in Facebook ads and marketing will set you free

    • What works for me to make money and grow my business on Facebook

    • See the $0.01 cost per like Facebook ads I am running right now and why I do it!

    • Start with Facebook groups. Here's why!

    • Best Facebook ads strategy for conversions, affiliate marketing, sales

    • What I have seen work best for local businesses on Facebook are page events.

    • What you can do to avoid your biggest failures with Facebook ads and marketing.

    • What I am doing with my own Facebook ads today June 27 2015.

    • How I make a page post with a YouTube video that I will use as an ad.

    • Facebook page post ad created quickly with remarketing.

    • Backdating a post and hiding from newsfeed to use as an ad.

    • Using the power editor to quickly make new ad sets for post engagement.

    • Using the power editor export and import to mass change ad sets.

    • How I make 50 ad sets in the power editor in 8 minutes.

    • Analyzing the data and pausing the bottom 50% of ad sets to improve performance.

    • The real work in Facebook ads is sorting through the data to find what works.

    • Using Facebook page post engagement ads to make a website conversion campaign.

    • Creating a new Facebook ad campaign in the power editor for conversions.s

    • How I am doing likes for my Facebook page July 7, 2015.

    • The Facebook ad I am using to promote my page is for building relationships.

    • Targeting settings for low cost likes and using reports to find what works.

    • Creating similar ads quickly for Facebook page likes split tested by ad set.

    • Using Facebook page insights to see where my fans are from and expanding targets

    • Making more USA ads targeted to friends in specific states and with interests.

    • Facebook ads system for getting great results simply through effort and testing.

    • Eliminating 20 percent of the worst Facebook ads campaigns for likes.

    • $0.00 Facebook post engagement ad formula based on what I am doing now.

    • How to add a Facebook conversion tracking pixel to my WordPress website.

    • How to make a Facebook page post engagement ad for $0.00 cost per click.

    • Using the power editor to quickly copy my ad campaign to target USA+ countries.

    • $0.01 Facebook post engagement in the USA, Canada, UK, and AU.

    • $0.00 Facebook page post global engagement optimization and report analysis.

    • Facebook ads May 2015 for low cost post engagement with a video ad.

    • How to make USA Facebook ads post engagement ad sets fast for the lowest cost.

    • How to find the lowest cost interests and demographics in the USA fast.

    • 9,000+ impressions expected for $2 per day Facebook ad budget in the USA!

    • $0.00 Per Post Engagement with USA Facebook Ads May 2015.

    • Review of low cost ads for one video and plan to create ads for all videos.

    • Creating multiple video post ads in one ad set for split testing one conversion.

    • Creating Facebook page post video ad campaigns split tested on a landing page.

    • Starting your Facebook page

    • Get to know your Facebook pages interface

    • Creating awesome posts

    • Understanding the complete user experience

    • URL shortening with a custom bitly: how and why to do it!

    • Facebook Business Manager Setup Step by Step instructions.

    • Facebook ads business manager introduction

    • Facebook business manager reviewed.

    • Building a promoted post for a free offer full tutorial.

    • Using the ads manager to make similar ads for a boosted post clicks.

    • Power editor post clicks to website ad sets.

    • First edits and analysis of FREE post engagement and website click ads

    • Creating a paid offer post on my Facebook page in the January 2015 interface.

    • Ads manager post creation and scaling for paid offers.

    • Scaling Post Website Clicks with a Power Editor Campaign.

    • First edits and analysis of PAID post engagement and website click ads

    • Power Editor Overview + Conversion Post Creation in the December 2014 interface.

    • Power Edit Fast Campaign Creation for Conversions

    • Power Editor Global Conversion Ads Fast from December 2014.

    • Second wave of ad sets created quickly after analysis.

    • Analyzing power editor campaigns for conversions.

    • Successful Facebook Ads Campaign Case Study with Analysis.

    • Overview of success strategies for Facebook for local businesses and audiences.

    • How to get people talking about your business locally on Facebook.

    • 3 mistakes to avoid when doing your Facebook page for a local audience.

    • Advertising locally on Facebook is challenging. Here is what might work for you.

    • How to do branding with page posts for a local business on Facebook.

    • The importance of finishing setting up your Facebook page and adding address.

    • Getting likes for your local business page with Facebook ads.

    • Reviews on your local page are nice but not something to get upset about.

    • Using data to create a custom targeting audience for low cost post engagement.

    • Analyzing my boosted post with Facebook reports.

    • Creating the next set of ads based on analysis for conversions

    • Introduction to Facebook retargeting and what you should know before you start.

    • Get Free Facebook Likes and Shares with CoPromote!

    • What to do when your Facebook ad gets "Not Approved" and how to get it approved!

    • Facebook Ads Account Disabled Solutions and discussion.

    • US Facebook ads stats and lowest cost clicks student question answered.

    • Get to know the ad manager

    • Conversion tracking on your website

    • The basic ad functions

    • Supplying images for your ads

    • Using interest targeting

    • Targeting countries for likes

    • 97)English Wealthy Country List for Facebook Ad Targeting

    • Squeeze page integration

    • Targeting countries for sales

    • Daily budget discussion

    • Trick for making many ad campaigns quickly


About This Class

If you want to be successful with Facebook ads and Facebook marketing, you will love this Skillshare course! You get principles and strategies that will work for you based on my experience building my Facebook page to more than 1 million likes and finding hundreds of clients for free using Facebook pages.

You can start this course with any level of experience on Facebook and go straight to learning the best of what I have found works today based on my experience being one of the very first users to sign up for Facebook in 2005 and using it nearly every day since then.

You can know nothing about Facebook ads and learn very quickly how to create successful ads, lower your cost per click, make recurring income each month, and get as many one million Facebook likes for $0.01 each!

1 of 1 students recommendSee All

Great for Beginners to Intermediate





Jerry Banfield

Teaches 84 Skillshare Classes

Would you help me reach 7,000 followers on Skillshare by following me today because followers receive first access to the new classes and videos?  I think you will enjoy these 10 classes the most!

  1. Best Online Teaching Business System for 2017 at
  2. Best Facebook Marketing and Advertising Class for 2017 at
  3. YouTube Partner Program Secrets at
  4. Best Search Engine Optimization (SEO) Strategies for 2017 at
  5. Wirecast 7 for Live Streaming and Recording Videos at
  6. Employed at
  7. The 4 Hour Workday at
  8. 10 Daily Goals for Humans at
  9. Speaker Meeting 2017 [my autobiography] at
  10. Podcast and Vlog Live at

Do you have Skillshare Premium?

  • Skillshare Premium is required to watch most of my courses because it gives me the chance to earn money based on every minute you spend watching.
  • I have a Skillshare Premium subscription that gives me unlimited access to all Skillshare courses free for the first month and then $96 a year after that which is just $8 per month!  This is how I prefer to take online courses because I complete payment once and then I am able to learn from anyone at my own pace!  This is SO much easier than repeatedly buying once course after another and then feeling guilty if I do not actually watch it.
  • Would you use my link to sign up at because Skillshare will give me $10 as a thank you when you do?

How did you get here with me?

In 2005 while I was in college at the University of South Carolina, I tried to start working online. I signed up for an MLM program and a survey website. A month later, I had refunds from both and figured working online was not possible because everything was a scam. The truth was I was afraid to fail again.

In 2011, I moved in with my wife and launched an online business focusing on video game addiction in an attempt to avoid dealing with any of my other problems. In a few months, I changed my business to selling shirts because I realized there was no money in video game addiction. A year after starting my business, I dropped out of my criminology PHD program at the University of South Florida to run my business full time which by then had changed to helping clients with Facebook and Google ads based on my experience failing to do them successfully for myself.

In 2013, I starting sharing everything I knew for free on YouTube because I hoped it would help me get more clients. By April 2014, I was nearly bankrupt after failing at 15+ different business models. I was also nearly dead from trying to drink the pain away and fortunately the fear of death motivated me to get into recovery. Being in recovery motivated me to focus more on being of true service to others and less on what I would get out of it. I started making courses online with Udemy which soon turned into my first real business. I partnered with as many talented instructors as I could and learned from top instructors how to get my courses the most sales.

In 2015, I tried making some inspirational videos sharing what I learned in recovery and got an amazing response on YouTube. To make the background on my videos more interesting, I started making the inspirational videos while playing video games. To make a more helpful website, I hired a freelancer to convert the videos into blog posts including this about page originally.

By 2016, the Udemy courses I was teaching had made nearly $2 million dollars in sales with me receiving over $600,000 of that before they banned me because of what they said were policy violations despite me literally praying to God to follow the rules and being obsessed with following the policies. To make that $600,000, Google, Facebook, and contractors billed around $400,000 leaving me with about $200,000. Then, the US government took over $60,000 and the companies I borrowed money from in 2014 to avoid going out of business took another $50,000. After five years in business and even with great fortune on Udemy which made up for 4 years of losses, I am still barely able to pay my bills and have none of the security of a “real job” despite working 10 times more than I have ever worked anywhere else.

My story is not unique at all. This is the story of nearly every artist. We love actors, singers, and even teachers like me so much. Skillshare and Patreon offer an amazing opportunities to change this by giving you the chance to help me directly with the money you might spend with me another way.

When you follow me today on Skillshare and continue enrolling in my new courses, you will help me continue to make everything new I create available for free!  As a premium member, every minute you spend watching in my courses will result in me getting an average of $0.05 to $0.10 PER MINUTE you watch which will provide a huge help for me in continuing to be available to make new classes for you each day!  Start as a premium member at  I am a premium member myself as you can see by the star on my profile.

Will you start building a deeper relationship with me today?  The easiest way I make available is by joining my mastermind to chat with me daily in my Facebook group which is available as a reward for giving $25 or more a month on Patreon!

Would you prefer to schedule a 1 on 1 call with me? Request an immediate call back on or lock in the lowest rate today at an exact time using my calendar at

Thank you for reading this and I hope you enjoy my classes!


Jerry Banfield

PS: View my full list of classes on Skillshare all in one place and get free coupons to courses by other instructors at!