The Complete Business Branding Masterclass | Robin & Jesper ✓ | Skillshare

The Complete Business Branding Masterclass

Robin & Jesper ✓, Teaches Digital Marketing

The Complete Business Branding Masterclass

Robin & Jesper ✓, Teaches Digital Marketing

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34 Lessons (4h 8m)
    • 1. Introduction

      0:41
    • 2. The Structure Of Branding

      5:27
    • 3. Branding vs Marketing

      6:36
    • 4. Why You Need a Brand Strategy

      4:40
    • 5. The Importance Of Purpose

      7:49
    • 6. Brand Purpose Examples

      7:22
    • 7. Your Brands Purpose

      6:11
    • 8. The Importance Of Vision

      5:16
    • 9. Brand Vision Examples

      3:26
    • 10. Your Brands Vision

      3:58
    • 11. The Importance Of Mission

      2:39
    • 12. Mission Examples

      5:03
    • 13. Your Brands Mission

      4:44
    • 14. The Importance Of Values

      4:11
    • 15. Brand Values Examples

      7:31
    • 16. Your Brands Values

      4:55
    • 17. Who Is Your Audience

      4:09
    • 18. Who Are Your Competitors

      8:45
    • 19. What Makes You Different?

      8:40
    • 20. Differentiator Examples

      8:53
    • 21. The Importance Of Positioning

      6:39
    • 22. Your Positioning Statement

      7:06
    • 23. What is Brand Personality

      8:09
    • 24. Define Your Brand Personality

      11:10
    • 25. Find Your Brand Voice

      9:30
    • 26. The Power Of Brand Storytelling

      6:07
    • 27. How To Tell Your Brand Story

      12:23
    • 28. Name Your Brand

      8:55
    • 29. Create Your Tagline

      7:20
    • 30. Your Brand Colors

      15:40
    • 31. Your Brand Fonts

      13:58
    • 32. Brand Logo Types

      8:48
    • 33. Your Brand Logo

      21:12
    • 34. Thank You!

      0:35
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About This Class

Are You Looking For The Best Way To Increase The Value Of Your Products/Services & Business?

Then, Welcome To The Complete Business Branding Masterclass.

In This Course, We'll Guide You Through Step by Step On How To Create a Brand That Can Take Your Business to The Next Level.

While your product and services might be just perfect, does your audience really know anything about your brand? The most effective way to turn people into returning customers is by creating a powerful brand for your business. That's exactly what you'll learn inside this course!

After This Course, You'll Be Able To

  • Work as a Branding Expert

  • Brand Your Business Professionally

  • Position Your Brand to Increase The Value Of Your Business

What You Will Master Inside This Course

  1. How Having a Brand Can Increase The Value Of Your Business

  2. Understand Who You're Targeted Customer Are

  3. Understand Who You're Competition Are

  4. How You Can Stand Out From Your Competition

  5. To Create Your Brands Personality to Attract Customers

  6. To Find Your Brands Voice To Improve Communication

  7. To Tell Your Brands Story To Make People Listen

  8. To Name Your Brand to Make Sense to Your Audience

  9. How To Design Your Brand with Colors, Fonts & Logo

The Course includes:

Articles, Templates & Tools That'll Help to Maximize Your Business Value & The Connection To Your Customers!

The Majority Of The Tools In This Course Are For FREE and Will Help You Get Results.

The Course Includes Premium Support For Guaranteed Results - Get All Your Questions Answered Within 24 hrs.

Are You Ready to Building Your Business Brand to Increase The Value Of Your Business?

See You Inside The Course.

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Robin & Jesper

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Robin & Jesper ✓

Teaches Digital Marketing

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We're passionate about teaching! There's no greater joy than watching beautiful testimonials of people achieving their goals and dreams. That's why we STRONGLY believe in full and constant support. With ALL of our courses you can expect:

If you're interested in learning Digital Marketing - Social Media Marketing or Creating a Something Awesome..

We're at your service!

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Robin & Jesper

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Transcripts

1. Introduction: hi and welcome to the complete business branding Master Close where you are going to learn how to increase the value of your business by using effective branding techniques. My name is yes, for, and I will be one of the instructors off this course, and my name is Robin and I'll be the other instructor over. These cores now will guide you through creating your powerful brand step by step with over 15 downloadable ready to use templates. Now, if you are ready to increase the value of your business with effective branding techniques , then you can continue watching some preview videos and we'll see you in the next video. 2. The Structure Of Branding: Welcome to this course. Me and Robin are super excited to have you here. And in this particular video, we're going to talk about the structure off branding basically all the steps that we're going to go through inside of this course. So you get a better overview off what you are going to learn inside of this course, Let's dive into it. And as help we are having this iceberg, as you can see on the screen right now, to help us to demonstrate this structure off branding and the structure off this entire course, we're having two main subjects that we are going to go over in this course. The 1st 1 would be the lower layer there thing that you're seeing beneath water, and that would be the internal branding and then above sea level. We're having that external branding. We're starting from the bottom to build on a solid foundation for your brand strategy, and we will start off with that internal communication. Now, what is the internal communication? Internal communication is what you are talking with your colleagues about, or rather with your employees about such a things like your purpose. Why are you creating this brand. Why are you selling your products and services division? What is the purpose? What is the goal with what you are doing? So, for example, where do you see your brand entry to five years and sexual things? That is your vision. Then we're having the mission. What are the steps that you are going to take in order to fill your wishes and then the values? What are your brand's values? And we're going to align all of these with your targeted audience so that people around the world loves your brand. Once we have created the internal communication strategy, we're gonna move on with the brand positioning. And inside of brand positioning, you will learn such a things like your audience. If you don't know your audience, how can you then figure out your targeted audience? Your competitors? How can you figure out where to find your competitors and then the main purpose with brand positioning? How can you stand out? We're gonna find your differentiators. What makes your brand more attractive to your targeted audience than your competition? And once we have created this brand positioning strategy, we're going to move on with your brand personality, just like you are having a personality. And I am having a personality. We're gonna create an personality for your brand so that your audience can connect to your brand to understand what you were talking about, what you stand for and all those good stuffs. So we're gonna first off create your brand personality with your different personal traits . And then we're going to create your brand voice. Basically, how you are going to speak to your targeted audience the best way to get liked. And then we're gonna move up above water level to brand message. How are you going to tell your brand story? And also, we're going to make sure that you're not talking about your brand rather than you are communicating and connecting to your targeted audience with your brand story. It's more powerful. If your telling your brand story from the point of view off your customer, Then if you're telling it to yourself, I'm gonna teach you all of that good stuff and then the brand name. If you already are having your brand name or you're having ideas around your brand name, is that even a good brand name? If you have no clues whatsoever. What? To name your brand. Then we're gonna figure that out in that lecture, and then we're gonna move on with brand tagline. Just like Nike is done here. Just do it. That is Nike's tagline. We're going to create a really good tagline for you and your brand. A swell. And then we're gonna move up to brand this sign. So most people, when they're thinking about brands, they're thinking about the logo. Right? So we're going to create just that. We're going to start off with your colors. How do you pick colors for your brand? What are the best colors to pick for your brand? And how many colors should he have for your brand? And then we're gonna move on to fonts. Basically the style off your text. How many different styles should you have on your website? In your brand messaging in your marketing strategy, where should you put them? How should you use them? Basically and then we're gonna move on to your logo. Where do I find a graphic designer? If you aren't a graphic designer yourself, where should you look for a graphic designer? What elements should you have in your logo. What type of logo should you be? Creating all of that good stuff goes into the structure off your branding, which then becomes your brand strategy. So first off, we're gonna build on a solid foundation with your internal communication brand positioning brand personality brand message and then brand this sign. Once you have this brand strategy, you can then go out and conquer the world with your brand. Let's move on to the next video. 3. Branding vs Marketing: Welcome back to the course, guys. In this video, we're going to talk about two different concepts that are pretty much often confused with one another, and that is branding versus marketing. What are the differences? What should I think about lets them into it now? First of all, I would like to start with this text. You can't market a brand you haven't designed yet. Have that in mind while going through this video. First of all, let's talk about branding. What is branding really well? Branding is basically what you will deliver to your customer. It is that what we are going to figure out inside of this course, basically what feelings people have for you as a brand, what you are, what makes you unique, what people are saying about you, what you want to achieve with your brand, what you value as a brand. What you are saying, what you look like. Let's take a look at what marketing this while marketing is basically how you will deliver so it for have a look at branding once again. That is what you will deliver while marketing is how you will deliver that. So, for example, how you are communicating, how you are delivering, how you are unique, how you will make money, how you will grow your business and how you are writing different messages. So while branding is the message, marketing is the message that you are going to write while branding is your personality. Marketing is how you are going to show that personality to your targeted audience. What comes first? This is a good question, guys, this Brandon come first or does marketing come first? I would say that Brandon definitely has to come first. Before you are doing any type of marketing showing off your brand, you need tohave a brand, right? So before we are doing all these marketing on social media platforms on our website, maybe in print, we need to have trust. We need to have an identity. We need to know our competitions. No, our personality, our trades off our brand. We need to know our mission vision, message, audience our values, and we need to have a brand logo, right? So first off comes branding, and then second off, we are going to show our brand to our potential audience through social media through a search Indian optimizing, which is S e o our website so that people can find us on Google, for example, doing our market researcher, we know a little bit more about our market at do some content marketing voice searches as checking up some stats, do some advertising and fixing our website, and maybe do some marketing and print, maybe on radio etcetera. So first off comes branding, and then second off comes marketing branding last forever. What do we mean with that? Well, branding is something that won't really change that much. So your values, your goals, etcetera is things that can slightly change just a little bit, just like your logo can change. But once you have set your brand strategy, you know where you're going while marketing are changing. So branding, for example, your brand design. Maybe you change up your local in a bit. Maybe you're changing up your brand message a little bit. Your brand personality will probably say the same, I would say, and them brand positioning where you are in the market and your internal communication with your staff will keep the same. While marketing are changing its evolving look at this so 17 31 the first magazine was published, and 10 years later they were releasing some kind of ad in the newspaper. So 17 41 was basically the first ad of the first marketing, which is insane. That's over 300 years ago, and then 18 39 posters became popular than are about 100 years later. First Radio Ad 1922 1st TV ad 1941 And then the boom off social media took off in 2000 and four. I think that the first social media platform online were created around 1997 but that didn't take off. And Taylor 2000 and four. So Social Media Marketing then became huge. Which we can see today is huge because if you're going into Facebook going into instagram or you're going into YouTube, you can see commercials and ads all over the place. And that is because social media marketing is so big. And then today in the 20 twenties, we having a more personal marketing approach. If you ever have used your cell phone and maybe talk to a friend or talked online or something like that, then you see OK, this is where I just talked about this, for example, Fridge aerator. And now it poops pops up and advertising in my phone on a fridge. Aerator. This is scary, right? That is because digital marketing is turning more into personal marketing. It evolves over time. So to take away from this is branding, lest forever, like Coca Cola, Nike and stuff like that. People are loyal to these kinds of brands. One marketing are changing, but one cannot go with the other one. You need tohave branding. That is what keeps the customer. So if you know what keeps a customer, then you also may know how to get the customers or branding. Plus, marketing equals success. So branding basically is what you are doing while marketing is how you are going to do that . That is the biggest differentiators between branding and marketing. So branding and marketing has to go together in order for you to succeed in business with your Brandt. Okay, how see, in the next video 4. Why You Need a Brand Strategy: Welcome back to the chorus guys. In this video, we're going to talk about why you need our brand strategies to succeed in business. Let's time into it. So everybody in business would like to succeed, right? But why do you need all of this stuff for your brand? Well, first and foremost, you needed to stand out from your competitors. If you know what your competitors are doing in your industry, you can also diving and research what they're doing. That is not so good. If you can go in and fill that void the part where your competitors can't do their part, then you're having a competitive edge over your competition, which means that you will get more customers to your brand. So you always would like to find out where your competition are failing their customers. If you can go in there, fill that void. You know exactly on how to brand yourself to get more customers for your business. So first and foremost, you need a brand strategy to understand how you can stand out from your competitors, and we're gonna figure that out inside, off this course, then your brand strategy is what guides your marketing strategy. We already have talked about what branding is and what marketing is, and branding is basically what you are doing and why you are doing anything at all with your business and marketing is how you are going to show that to your potential customers. So in order for you to have a marketing strategy toe have a business. You need to have a brand strategy because that brand strategy is going to guide your marketing strategy so that you are reaching the right people with your message and products and services to send more to make more money toe have a better business up and running, and your brand strategy is also how you are engaging customers, how you're getting likes and shares in social media. How to get people to click your link, how to get people to resonate to you, to connect to you, to engage with your brand toe. Understand what you are standing for other than just trying to sell your products and services So it brand strategy helps you to get engaging customers on your social media on websites in print, etcetera and then also brand strategy is how to keep customers loyal. If people like what you're standing for, if people like what you are doing, then you will have a pretty powerful brand, right, and that is what we are looking for. We are looking for that customer that is going to return to your brand. If you're having a product or service that you are selling, then it's pretty hard to market that product or service to try to sell that to new people. It's more effective if you're building a solely brand to get people to come back to you, to buy more products and more services from you. So a brand strategy is basically how we are keeping our customers loyal. It is essence when it comes to business, and a brand strategy is also what guides you to your brands goals. So a brand strategy. You should be something that guides you. It should be the map that guides you towards your goals. If you don't know where you are heading, then you don't know where you are going to end up right, just like when you're sitting in your car. If you don't know the destination, how should you then know that you will get to where you want to go, right? So brand strategy is basically your roadmap to success to some off this entire video. Why you need a brand strategy is basically to stand out from competition to make sure that you will get more customers to your business. And that is also what guides your marketing strategy. Because if you know what and why you're doing something, you can then go into the marketing, which is how you are going to show that off to potential customers. And your brand strategy is also helping you to engage customers to keep customers loyal and what's going to guide you towards your brand goals to make that crystal clear. Okay, guys, see you in the next video. 5. The Importance Of Purpose: Welcome back to the course, guys. In this video, we're going to start finding your brands purpose. First off, we're going to talk about why it's even important to have a brand's purpose. So let's start well, First off for you to really follow along inside of this course and to do all the steak in order to find your brands purpose to write it down, etcetera. We have provided you with a template, as you can see, and it's called business branding, and the first step is to find your brands purpose. And just beneath the title here, you can find a small little explanation about and that can guide you through when you are about to write this. But let's start off by explaining what a brand purposes and white so important to have one . So your brands purpose is basically your Why why are you doing what you are doing outside off the money, the obvious to make more money to sell more products, to sell more services, etcetera. What is it that you really would like to see? Let's break it down a little further. What I really mean. So what do you believe? What type of positive change. Do you believe that your company and business and brand can do in the world? For example, what can you add when it comes to value outside off your customers so you have maybe a product or service idea. Or maybe you already have launched a product service and business, and you know that you are selling something, but you don't really know why. Then you can look at it this way. What value can you add to the people outside of your customers, not to your customers? Hopefully, your product or service are already adding enough value to them. But what is the real purpose behind your products and services? You do wanna build an emotional connection. Let's have a look at some examples here. For example, Google. Google's purpose is not to make money. Google's purpose is to organize the world's information and make it useful. That's a purpose that's deeper, that's there. Why they created Google and Nike, for example, is to empire where everyone to be an athlete. Now we know that it's not possible for everybody to be in top athlete, but it's possible for anyone to be their own type athlete, so that this Nike is why they would like people that are ill, have some kind of sickness, maybe people that is broken in some way. I mean injured that show them that it's possible to when you put on our shoes, when you put on our trainers our training equipment, you can feel and be an athlete that it's NYC's purpose. And also apple, for example, apples purposes to make digital life simpler and more stylish. Me myself. I'm sitting at an Apple computer. This is a Mac book pro computer, and I'm very happy with it. And the simplest reason why I bought this one is that it's simple and easy to use. I me myself, I'm not a technical person whatsoever. My smartphone. I don't even know how to properly, like, download applications sometimes. Or why. Why does it say that I need to update my phone? And I don't really know how to handle all kind of computers. Even so, that's why I bought this computer because it's so simple and easy for me to use. So their purpose is for anyone to be able to use their computers and their smartphones and their technique so for them. It's the build, an emotional connection to everybody, that it's not as technical as maybe the younger people out there are today. So the reason that you would like to have some kind of purpose, it's because you do want to find your why, why you are really doing this so it can boost you and boost your employees and also boost your customers to buy more stuff from you. Because if you are building emotional connections with people, people are seeing that your brand is doing things outside off the obvious, like selling products and services off high quality. You are doing like some kind off costs out there. You are trying to for feel some type of need outside off your customers, then people would like to follow. And this is also one thing that differentiates you from your competitors. So if you having on unique why and unique purpose, why you're doing a certain kind of like costs or things outside of your obvious business to sell products and services. Then, of course, Nike is standing out. They are differentiate themselves from under brands. They would like to empower everyone to be an athlete. They're not just selling equipment, so they're getting into their emotions off the people that are buying their products. That's why Nike is still around one of the business leaders when it comes to sports equipment. So your business or your purpose rather needs to reflect what you are selling. So let's take always, for example, always do want to rewrite the rules when it comes to women. They do wanna like, embrace women to do things at Outer Dan staying at home on their period. For example, Do you have you seen the commercial like a girl? When people are running like a girl, people are are like playing golf like a girl. They are skating like a girl and stuff like that. If you haven't then just Google or YouTube like a girl, it's a very good commercial. They do want to boost the confidence off girls so that girls can be girls. A woman can be women. They can still play sports while they are on their period, because if they're using their always they can still play sports. They can still do whatever everybody wants to do. They don't have to stay at home, and they don't have to be like a shame to have their period or something like that. So they do want a boost, girls self esteem and they're doing that will their commercials. And that is why people are standing behind them still buying their products. So the brand always positive change in belief is that they are boosting girls and women's self esteem with their commercials with their message that you don't have to be at home on your period. You can still use our paths. You can go out there, play sports and games and play with your friends. So whichever So that is their positive change. Their purpose is to boost girls self esteem. And if you're standing behind that, which I am certainly doing, then of course, you do want to support their business and their brand. So in the next video, we are going to look at more examples on how to find your bit brands purpose in order for you to get a better understanding why you are doing what you are doing. See you in the next video 6. Brand Purpose Examples: Welcome back to the course, guys. In this video, we're going to go over three different examples on well established brands purposes so that you are getting a better idea off how you can write your brands purpose better. Okay, let's dive into the video. So hopefully, by seeing this different examples, it is going to give you a better understanding of how you can write your brands purpose even better so the 1st 1 would be lush. Do you know what lashes doing when lush is doing fresh handmade cosmetics? They're doing everything from different types off bathing bombs. They're doing all kinds off creams for your skin, facial scrubs and everything, but they their brand purposes. Basically, as it leaves, Lush believes in testing products on human volunteers and in buying Onley from those suppliers who test their products on humans. Lush makes its products by hand, imprint it on labels and even products its own fragrances. So Lush believes in testing products on human volunteers, not on animals, so they are making. As I said, baiting bombs like looked like this. Very colorful. If you ever bean into a lush store, they're selling all kinds of creams were shampoos and everything in cosmetics, but they're doing it vegetarian, actually, and they're also believing in recycling. So as you can see on the screen, somebody is standing with all kinds of plastic containers. And actually, if you are returning your plastic containers, they are happily giving you a face mask for free. I think it's if you have collected, like, 5 10 different plastic containers and you go back to lush, they will give you a facial mask for free. So they believe in this recycling kind of system as well. And off course, they're fighting animal testing they don't like when you're testing your cosmetics on animals and yea save the animals saved the planets, right? So if you are a vegetarian or a vegan or you are just cheering for all the animals out there, of course, you do want to stand behind this kind of brands because the really reality today is that makeups and all kinds of cosmetics are actually being trying on different types of animals all over the world and that are harming the animal planet. So if you're standing behind this, then you definitely do want it buy things from this brand and also their eco friendly and stuff like that. So their purpose is to fight animal testing to be eco friendly, etcetera. So that is their business purpose and off course. They do want to make money. They do want to make a profit, but they are doing it in, ah, purposeful way so that people that likes the products and like their purpose stands behind them. And it's way better to get customers for your brand and business and products and services that are staying with you. So you don't have to go out there and try to get more leads and do a lot off hefty marketing, right? So to find your own purpose and by leading by example, Russia is doing this really, really well. And then we have on brand called loving Earth. They're selling chocolates, but they believe that everybody should be able to eat chocolates so their purposes leads like this. We are an ethically driven company that believes food is sacred. We make healthy and diligence in a way that is good for the planet. So they are creating this cack there kokko for the chocolate in an environmental help beneficial way and they are doing that also for people. If you look on the back side of the nutritional facts, they're doing it vegan friendly, which means that they are not using an animal products. They're not using daring their products and that they are not using any king sugar. So this is cane sugar free. So if you are more on a diet or you just care about your teeth and your caring about your health, this is a way better chocolate bar. And also their packaging is compostable, which means that they're reusable, so they can be like, thrown in. The normal been and nothing will happen to the environment. They're soy free and their dairy free. So if you believe in all of these and you believe in their purpose to make the planet more healthy and environment to not throw a lot off there on compostable packaging all over the planet to harm the planet, then then, of course, you would like to support this kind off business and brand, right? So next one would be who gives a crap. I just love this name and you will understand why. So this is good for your bomb and great for the world is basically a toilet paper. But when they are doing is quite significantly, they are actually giving away 50% off their profits to help build toilets around the world . Did you know that around 2.3 1,000,000,000 people don't have on good toilet to go to? I mean, the system around it is just filthy and filled with diseases, so they're creating this, like, 100% recycle paper. So they're not killing the trees. They're creating these toilet paper that is recyclable, and they're giving away 50% off the profits to help build toilets for people who need them . So this is their purpose Off course. They do want to make money and hopefully they're making tons of money because their purpose on what they're doing is so beautiful. I would say they're not using any inks in their toilet paper, and they have donated, as you can see on this picture, $1 million over $1 million to people around the world to build toilets, which is incredible. So these are treated different purposes lush, loving earth and who gives a crap you can google them as well or just pause this video and go back and see what purpose they do have. And hopefully you can find some where, where you would like to be with your brand, depending on what you are selling when it comes to your products or what services that you provide to your clients in the next video, we're going to write your brands purpose, so follow to the next video. I'll see you there. 7. Your Brands Purpose: Welcome back to the course, guys. In this video, we're going to set your brands purpose, and I am going to guide you through that process. So let's dive into it. As you already know, you can go to the resource is off this video and collect a link to download this template, this business branding template and start off from number one, which is the brand purpose. And you have a small little explanation below here. So just go click the link downloaded to your device that you're watching this course on and let's move on to the video where a guy. So I'm going to ask you a couple of questions inside of this video that I would like you to think really deep on. So the 1st 1 would be, Why do you do what you do? OK, maybe you've started a business. You're planning out the entire baseness, but you don't really know why you are doing what you're doing outside off the most obvious thing that would be maybe, to be free to to have your own schedule, to make us much money, as you possibly can, etcetera. Maybe you're in the start up off your business. And the only thing you can see is that half Why I'm doing what I'm doing is basically because I don't want to goto work. I don't want to have a boss. I don't want anybody to tell me what to do on my days. I just want to be free. I just want to make a lot of money provide for our family, etcetera. All those good things, right? But why do you do what you're doing? Beyond that, that is the first question. So I can tell you why me and Robin is doing what we're doing. We're doing this educational videos on business and digital marketing and all kinds off subjects that we have been studying. We do this because we would do want to provide education at the price that is doable for most people around the world were selling these courses pretty cheaply. Even though you've signed up for a subscription model. Only watching these videos, even though you have paid like 10 $15 for these courses, may be your business bodies courses for you. It's not a huge investment when it's comes to money, but of course, when it comes to time to sit here and watch. You were very happy that you are still with us inside of this course and maybe or in other courses as well. But our business on brands purposes to really provide education at a low price to enable education to people all around the world. That is our purpose. That is why we are doing what we're doing beyond the obvious, the money and so on. So who do you want to help? Write that down. Who is two people that you do want to help? Who is to group that you do want to help with what you are doing. So by writing down who you want to help, makes it easier for you to understand who you are talking to when it comes to marketing, etcetera. And then what can you help them with? Maybe you in the start up. Do you feel like I do want to help them with this? I have on amazing Dream. Keep that dream right down that dream, because that is so good. That could be your purpose. Your why you Why, why you're waking up those day that you don't feel like doing it grinding it out. Try to, like, hustle your way through business. Try to hustle, leeway. True, building up. Maybe something went wrong with your products and services. But you still have your purpose. Your why? Why you are doing what you are doing. It's so powerful when you writing it down and then ask yourself, Would your audience like that? Would your audience like what you are doing? Or your brands purpose? So ask yourself that. And if you don't have an idea, you have to do some research here, guys, because you do wanna have your customers around for years and years to come right? You're creating this business in a long term mindset. Kind off thing, right? You don't want he is going to business, make a lot of money the first year and then go out of business because you didn't think about why you were doing this in the first. So would your audience like your purpose? And if you don't know, do some research, what does your audience like? What do they want to see? What is the why that your audience is going to follow? So these are the questions that I would like you to answer. This is the questions that mean rope and have answered when we were building our brand. Why do we do what we do? Who do you want to help? What can you help them with? And, of course, if you are in this start with your company, you feel like right? Right now, I just need to get my logo down yesterday. Need to get my products out to my potential. Customers need to get started with my marketing. But writing down your why is so powerful. And you you do want to do that because those days that you don't feel like doing anything and maybe things aren't going your way, you can then look back at your why to boost you, to inspire you to motivate you to keep pushing you through those bad days. And would your audience like your purpose? Ask yourself that question. And if you don't know what thus your audience like So just look at your competitors within your niche. What purpose do they have? Do they have any costs? Is that they're supporting? Do they give away, like favor? 5% off their profits to an organization? What are they doing outside off the most obvious. Like wanting to make money. So what organizations are the supporting and what people are they supporting and helping outside of their own customer base? So this is the questions you can download. This template in the resource is just answer the question. Why you are doing what you're doing. That is your brands purpose. Good luck. I'll see you in the next video. 8. The Importance Of Vision: Welcome back to the course, guys. In this video, we're going to talk about the importance off having a vision for your brand. Let's dive into it. First off, I just want to make sure that you have downloaded this template so that you can start writing your vision after we have finished talking about what a vision ists and why it's so important that you are having one for your brand so you can download in. The resource is just click the link for this video and it will be downloaded to your device . So let's start with the video. So why is it important to have a vision for your brand? Well, first off, what else is a vision? A vision is basically somewhere between a goal and that dream. It's somewhere that you can see yourself or wish to see yourself in years to come. Maybe in about 5 to 10 years. Where do you see your business and brand go and be in five years or 10 years is if everything goes as you do want them to go? So basically, you would like to understand where your brand is heading, so by having a vision for your brand. It's easier for you to understand what direction you want to take your brand, those hard decisions and what this dust also is. It inspires and motivates. You know, those days that you don't feel like doing anything, but do you know that you have stuff on your calendar? What if I told you that hey, knock you on the shoulder and say, Hey, you don't want to be at the moon in 10 years? You told me that like yesterday. So it's time to get moving, right? So it can inspires and motivates you if you write down your goal slash dream and that becomes your vision for your brand. So if you do wanna maybe sell a certain type of products and you do want to have, ah, deeper purpose, etcetera and you don't want to help the whole world with something And I know you on the shoulder and tells you that you told me this yesterday Yeah, you know the importance off having a vision now I think because it's inspires and it most of ace you to keep pushing those days that you don't feel like doing anything, and it's easier for you to make future decisions as well. So let's say that you write your vision that like we were going to do in a couple of lessons and you know exactly where you are heading. You know, those days that or at least I know those days when me and Robin have been sitting at our desks and told ourselves or ask yourself, Why don't we do this and why don't we do that? Then why don't we do this? We do want to do like 10 different things. I don't know if you ever found yourself like you know what you should be doing, but you're doing 10th different things. Those kind of days mean Roman have as well. And then we just look at our vision map, and we know exactly what way and what things we have to do in order to reach our dreams, our desires. So it's easier for you to do future decisions as well when you are confused and maybe when you feel like I have no clue, just look at your vision. What is your dream? What is your goals with your brand? And it's easy for you to make future decisions It's easier for employees and future investors to understand what picture you have or what dream you have for your brand as well . Because if you can speak with your employees and tell them maybe with a piece of paper, or maybe by your simply speaking to them what your vision for your company is, it's easier for them to work online to that vision to that goal to that dream. So they know exactly to for you to be transparent with your employees and with your future . Eventually, investors to grow your business and brand is very important. And also, if you coming to an investor and you telling them, Hey, yeah, well, I just want to make money. What do you think that they would like to invest in your business? I don't think so. I think it's easier for them to invest if they know where you are going, where you are, heading where you're dreaming to be. And of course, when you're writing your vision later on, it needs to be something that comes from you, and it's also aligned with your purpose with your why, and we're gonna talk about that more in a couple of lessons. But basically your vision is what drives you. It's your goals, is your dreams. It was motivates you and inspires you. And also, if you sharing that with their employees and future investors, you're more likely to grow your business towards where you would like to go. So in the next video, we're going to go over some examples on how to write your vision and then in the next lesson after that, we're going to write your vision so you know where you are heading with your brand, see in the next video. 9. Brand Vision Examples: Okay, guys, in this video, we are going to have a look at different examples on visions from companies that are leading within their industries for you to get a chance on or an idea of how to write your own vision for your own brand. So let's start. So by knowing that a vision is basically somewhere between a goal and a dream, you do want to write down where you are heading with your brand or where you wish to head with your brand. So let's start off with Microsoft. For example, this is their brands vision Microsoft, a computer on every desk and in every home, short and sweet, but also direct to the point. Microsoft is a software company created by Bill Gates, and also they are in, like all kinds of computers, their their program their software is being using in all kinds of computers. But their wish or their vision was to have a computer on every desk and in every home, and I would say that they are basically fulfilled division. Maybe we don't have on computer on every desk in in every home, but they have pretty much fulfilled their vision. So this were Microsoft Vision. And then we're having Facebook's dream or goal and Facebook waas to or is to connect with France and the world around you on Facebook, and they have pretty much completed their mission as well or their vision. So this is Facebook's vision. They want people to connect with her friends and the world around you on Facebook, and that is pretty much what we're doing these days. I don't even takes normally anymore. I I use messenger to text my friends and family, and that is owned by Facebook. And also, I mean Instagram, for example, there also owned by Facebook. So we're using their services to connect with her friends, family and people around the world, so their vision is also completed, but more so not completed. Your vision should be something that is from you that it's big. It's a little bit scary to to speak that out loud. And Disney, for example, they their vision was to entertain and inform and inspire people around the globe through the power off unparalleled storytelling. As you can see, if you have seen a Disney movie is all about storytelling, they're very good at that point and reflecting the iconic brands, Creative Minds and innovative technologies that makes are the world's premiere entertainment company. So their vision is to be world's premiere and detainment company by spreading stories and reflecting iconic brands around the world, and they pretty much exceeded with that as well. So in the beginning, when you are creating your company and maybe you have already launched your company, whichever you do want a dream big right this big in the next lesson, we're going to write this and we're going to do at Big okay, follow along two legs video, and I'll see you there. 10. Your Brands Vision: Welcome back to the course, guys. In this video, we're going to define your brand vision. We're going to take out your where Where do you want to be In the future with your brand. So let's start. OK, guys, Now it's time for us to go to the template to page two to brand vision. You have a small little explanation just below the title here, and we're going to start feeling this out step by step. So let's start. So the first thing I do want you to do is to define your brands long term vision. Where do you see yourself in 10 years? Where do you see your brand in 10 years? Where do you dream to be? So what do you want to be on the moon with your brand like or marsh like Elon musk. Want to be with Tesla? Where do you see yourself? What is your dream? With your brand, I would like you to write down your big dream, your big big goal and dream with your brand. And what do you want to dream to achieve? So what is it you dream to a sheep? So first off, write down where you want to be. And then I would like you to write down what you dream to achieve with your brand. Okay, so then when that is done, I would like you to write down. When are you achieving that? You always would like to Some kind off the date. You can set a dating five you consider dating 10. You can set a date in 20 years. What is it you would like to achieve? Where do you want to be With your brand? And when do you would like to achieve that? And the point here is to go a little bit crazy. I don't want you to to think like, OK, I want to sell 10 products within 10 years. No, I want you to go really big. I would like you to go. Elon Musk big here. I would like you to do something that feels big and scary, but at the same time, it feels so good. You know that stomach feeling when you're standing Maybe on a trampling on, you're going to jump down into the water and you know that is like, Okay, it's three meters or five meters down to the water, and this is not what I'm doing normally. But I'm going to jump into the water. You know that that it's good, you know? You know that it's good because overcoming our fears is very good, I would say And you know, it's It's it's big and it's scary But at the same time afterwards it's feels so good, Right? So I would like you to write down Ah, gold that scarce you Ah, gold. That is very big, like Elon Musk Big. And I would like you to take it from where you want to be in the future. And what are your dream? What are you dream? And then when would you like to arrive there? When do you would like to achieve this dream? It can be five years from now. It can be 10 years from now where it can be 20 years from now. Use the template that we've provided inside of this lesson. On inside of this course, you can just click this lesson clicked a link downloaded in with the dollar it directly to the device. You are watching this course on whether it's on your mobile device. Maybe it's on your iPod. Maybe it's on your computer or whatever, and I would like you to take this question one by one. Writing it down. Go back to the examples if you I don't find anything in your mind. Or you can ask us in the Q and A section for discourse if we can guide you. And of course, we're here to help you, so you will get an answer within 24 hours from us. Good luck with your brands vision, and I'll see you in the next video. 11. The Importance Of Mission: Welcome back to the course, guys. In this video, we're going to talk about what our brands, mission ISS and why you need a brand's mission in order to reach your goals. So let's dive into the video and just remember guys to click the link in. The resource is for this video to download this business branding template that you are going to fill in to write your brands Mission. Go to page number three Brand mission. You have a small little explanation here on, but let's dive into the video. Okay, I So if you are going to the moon or going to Mars or whatever vision you have for your company, you need some action steps, right? So your mission is basically, yes, that it is your steps towards future vision. It is how you are going to get to your vision to writing a vision without having some action steps won't take you far. What will they know? So a mission is basically your steps towards your vision, so it's basically a way for you to understand how to get there to understand on what you need to do in order to achieve your goal to achieve your dream to achieve your vision for your brand. It helps you stay on track because without the plan, it's pretty hard to understand the direction which we already have talked about. So this is basically the action steps you need to take, because let's have a look at this quote. Ah, goal without a plan is just a dream. Okay? My goal without a plan is yester dreams. So if you don't have a plan, if you don't have an action step plan, you won't get far. Like with all the fitness programs, all the diets, everything if you don't have a proper plan, but you have a goal. You do wanna look like this. You do when I feel like this. You want this girl, this guy or you would like to make this amount of money. But you don't have a proper plan. How are you then, knowing that you are getting there? So this is basically the steps towards your future vision, and that is exactly what we are going to figure out in the next video. We're going to go over some examples on how business is business is in the top off their niches are doing this or having their mission statement Rick than out. So let's move on to the next lecture. I'll see you day. 12. Mission Examples: Welcome back to the course, guys. I now hope that you have a better understanding what the mission is and why it's important now. Your mission is the step said you need to take in order to reach your mission. So in this video, we're gonna have a look at different types of examples from companies that are really doing this. Well, let's dive into it. Okay, guys. So the first example that we're going to have a look at is our website called Kicks Doctor , and their mission is to help bring creative projects to life. Let's have a look at the website to understand their mission a little bit better. So we are now into Kickstarter dot com, which is in American website that brings projects to life basically creative products to life. So here you can see when you go into Kickstarter in. If you're having an idea, can be everything from top to bottom from from the ground up to the moon. I mean, it can be something with art. It can be comics and illustrations. The science and tech film. If you have a film idea and you would like to bring it to light and you don't have the budget to do that. You can then go to Kickstarter, upload your project and ask for funding to people to fund your project. Let's have a look in the design and tech, for example, category here. If I click here, then what I can see is a featured project here, and it's basically a keyboard. I have no idea what it is, so I go into it and you can see that they have now raced $145,000 To put this in light, I mean to make sure that their company or this product is going to be sold in the future. And then you can go down here and you can read their story. You can see the design. You can see how much the measures and everything, and you can see that it's basically a very, very tiny two handed keyboard. And somehow maybe it's economic. I don't know, but you can see that they are basically just a fund raising a company that are funding creative people. So their slogan, their order mission, is pretty clear that they are every day trying to get people's creative projects to light. So that is kickstart its mission. Let's go over the other examples and the next example would be I care. I Kia is a furniture company. Mostly furniture, I would say. I mean, they have all kinds of stuff Everything from kitchen to living, room to bedroom, everything if you know about like a if you don't know about I chaos, Chaos, a Swedish company that creates all kinds of furnitures. I. K s mission is to create a better everyday life for the Manny people. And what do they mean with that? Well, I Kia Isn't that like high end furniture company where you are paying maybe $30,000 for a bed? No. You will be able to pay maybe $300 or $500 for a proper bed. Maybe it isn't the best. Maybe it isn't the best looking, but it works. It works for us everyday people. So their mission is to create a better everyday life for the many people and that is aligned with what they're doing on an everyday basis. And then we're having another mission example here, which would be honest tea. Now, honesty is like you can see an tea company that sells T in a plastic bottle, and their mission is to create and promote great tasting healthy organic beverages. They have no sugar added, everything is organic, and if you go to the website, you can see where they are harvesting all the teas, so they are an honest company. That's why today, maybe honesty and that promoting great tasting organic beverages without any additives. So this is three different mission example statements that you can have a look at and see if anything off this is a line with your business. Otherwise, you can also google different types of mission examples with in your nature. If you're having a company that is your competitors within your niche, you can google and see if that companies having a mission statement online and you can see what our day writing and what can you write. But also you do wanna align that with your vision. Remember that, and in the next video, we're going to figure out what your mission statement ISS. Let's move on to the next video 13. Your Brands Mission: Welcome back, guys. In this video, we are going to figure out what your mission is. I'm gonna ask you a few questions, and I would like you to answer them on your template. So let's start. I want you to download this template. If you haven't already, you can find it in the resource is for this video so we can start writing down your brand mission. So, guys, what is your brands? Mission statement. What are your promise to your customers? Your promise that you are going to take an action on every single day? Well, let's have a look at the first question. The first question would be, What are you dedicated to achieve? So what do you want to achieve is basically your vision, But what are you dedicated to achieve? Let's have a look at an example here, a book called The Slight Edge. This is a book that I really recommend you aspiring entrepreneurs or if you already or in and chip in your this book speaks to us and tells us that your everyday actions is what determines your success and your happiness. So you're every day actions, what, you are taking action on will display your success and also your happiness. So let's say that you have a goal, a personal goal to loose weight. Okay, so if you do want to lose weight, you know that probably I shouldn't eat chocolate every single evening. But if you do decide to eat, chocolate may be consciously or unconsciously to eat chocolate every single evening. You are doing the slight edge, but you are doing it the wrong direction than what your goal or your vision tells you to do right, so even though you can do it negatively or positively in the right direction or the wrong direction. But if you stop eating chocolate and instead maybe eating an apple in going to the gym every single day, then your slight edge will determined that you are going to succeed. So your everyday action is what determines your happiness and your success, and this book is very good. I really recommend you to read it. It's called The Slight Edge by Jeff Olsson, downloaded in your Kindle or by hard Copy in the store. It's very good, and it will inspire you to take a small actions, disciplined actions every day for you to succeed with your brand business products, services or happiness or whatever in your life is the small actions every single day that will determine your success. Okay, so your brands mission is basically what do you are dedicated to do every single day to achieve blank your vision? So to break this down for you, you could see what can you do every single week. So writing down what you can do every single week, firstly, every single day, then every single week and then every single month. And what can you then have done within one year? So to break down your steps towards your success will also help you to write down your mission. So we have already went over some examples. We have a went over. Also, that the slight edge it's a very good book about your everyday action determines your success and your happiness. So what types off disciplined action can you take within your company every single day, every single week, every single month? And what can have bean done? We're in a year. In order for you to reach your mission, you need to write on plan and then out Mission statement a mission statement. You can write them based on the examples that you've already seen. You can also research your competitors door your top competitors. What are their mission statement? Just write that into Google. Go to the website, read about the mission statement, and from there you were able to for your own mission statement and your mission statement is basically what you're dedicated to do in order to achieve blank your vision. Good luck now with this exercise, and I'll see you in the next video. 14. The Importance Of Values: in this video, guys, we're going to talk about what brand value ISS and also the importance of having brand values. So let's dive into it. First off, go to Page number four in your business branding template where you can read out brand values. You have a small little explanation just beneath the title that can guide you throughout when you are writing your brand values. But let's talk about what brand values are in a little bit more detail, while your brand values are basically what you believe in, what your brand believes in, and it also is what you are talking about, and it also is what you are passionate about. So let's take me and Robin and our business, for example. We're educating people all over the world in digital marketing, business starts, ups and a lot of more topics. Topics that we feel that we would like to teach we believe in we are values are that everybody in the entire world should be able to afford education, and that's why we're creating these courses so cheaply so that anybody in the world are able to afford our education. The things that we're talking about here. So we believe that. And we are talking about at a lot with our friends and family. If you're asking them, they will say that they can't stop talking about their business and what they are doing. So therefore, we're very passionate about what we're doing. So we're educating ourselves on YouTube. We're educating ourselves in different programs, buying different courses to keep on educating ourselves in order for us to keep on educating you guys. And so we're watching a lot of videos and we are talking about it. Ah, lot. So we're very passionate about it, and therefore you also need to find your values. What are your values and lined with your brand? What do you believe in when it comes to your products and your services? What differences are you going to make with your products and services? What is it that makes you stand out? What are you talking about when it comes to your products, services and brand? And then also what are you passionate about to share to the world? You know nothing that you cannot just be quiet about that eventually will create your brands identity. So me and Robin are creating ah lot of courses but Onley off top quality. We always would like to spread our knowledge with people all around the world to make everybody to be able to afford our classes. And that is what creates our brands identity that were always there for you to answer any of your questions within a Q and A section within 24 hours. So we're not yes to recording videos like this and just letting it loose. And hopefully you understand what we're saying. No, where there to guide you and coach you along the way. That is our values, because we also in the beginning needed a lot of support when it comes to taking different courses and learning different things. So what can you do? What are your brands? Identity. That is exactly what aligns with your values. So this is with what will also guide your brands. Action, Because if you believe in something, if you're talking about something, if you're very passionate about something that burning fire with in you that alliance also with your brand that graze your identity, that is what's gonna guide your brands actions. So hopefully this video was helpful for you. And in the next video, we're going to move on with some brand examples, have a look at the big players in out in the world in business and see what their values are. So let's dive into the next video seal there. 15. Brand Values Examples: happy to have you back in this video. We're going to have a look at the big players brand values. What are their brand values? How can you direct your brand values in order for it to make sense for your business and your products and services? So let's dive into it. Okay? Before we start diving into different examples, I just want to share different types off values or directions. You can take on different types off values. You can take it with integrity, boldness, honesty, trust, accountability, commitment to customers. Passion, fun, humility. You can see all kinds of different types off values here, so it depends on what type of business that you are. I mean, Nike, for example. They are very bold and very they trust in themselves their leadership company. They they think that they can make anybody in the world, and athletes just do it that kind of style. So it depends on what types off business and brand that you want like to create, or that you feel that you already have created. So yes, I understand that there are different types off values when it comes to understanding what your brand's values are. So the first example would be American Express. So they are having customer commitment, quality, integrity, teamwork, respect for people, good citizenship. I will to win personal accountability. So let's take it a little bit from the top customer commitment, their customer commitment, the value for them would be we develop relationships that make a positive difference in our customers. Life's So this is their value. When it comes to customer commitment than the quality, we provide outstanding products and answer past service that together deliver premium value to our customers. So they are all about the premium value when it comes to the quality. And if you have an American Express, you understand that it costs money. But you can collect points, and all kinds of system and services day are providing Tudor customers integrity. We uphold the highest standard so high standard is very important in the values for them and integrity in all of our actions, and you can keep on reading this teamwork. We work together across boundaries to meet the needs of our customers and to help our company win. So they're all about the winning high standard at CETRA. So this is a really American style company, I would say, As you can see here, you can keep on passing this video and keep reading their values. We're gonna move on to the next example. The next example would be Coca Cola. Maybe you know that Maybe not. Of course, you do know Coca Cola. They have it a little bit shorter than sweeter and direct to the point. You can see that the first value is within leadership, which is the courage to shape a better future. Now, Coca Cola is a soft drink in company, so they're basically selling sodas with sugar in them. They're also selling waters and stuff like that where they're having their logo on. I've seen it throughout Southeast Asia, at least, and I've seen it around the world. But the leadership would be the courage to shape a better future. So the leadership would be that collaboration Leverage collective genius integrity to be real. I don't really know if I agree with old. This is the values. But values is there selling sugar sold us. So I'm not sure what I think about there. Integrity on DSA. Such a things. I understand that they value that but selling sugar, making the world on healthy. I'm not. I'm not really, really sure if I agree with their values. But this is Coca Cola's values. OK? Accountability. If it is to be, it's up to me. So they're very also Americanized. They're very straightforward to the point, and you can see that you can write them very choice and directed a point. If you are having the same kind of values, then it's OK. Then write them down. Quality. What we do, we do Well, um, okay. A lot of people are drinking Coca Cola's. I assume that they're doing something really, really well and that we as human beings, are addicted to sugar. Sugar is basically a drug for us humans. So what they're doing, they're doing well. People are Bank of the cola. Still, I don't get it. But as you can see, Coca Cola has a very successful business, so you can write them short, like Coca Cola is doing. Or you can do as Google also a bit shorter director point focus on the user and all else will follow. That's are their values. It's best to do one thing really, really well and Oh, boy, Google is very, very good at what they're doing. I remember that Robin told me a few days back that before Google, all the other, like search engines that were before Google, they had real persons behind there results. So basically, if you went to on the website, were in search engine and you typed in on answer in the question, then a person would answer that question with related websites to your search. Now, today they're having boats that are working for Google, and that's why you can generate and result within sirrah 0.2 seconds like that. So So they are having machines behind everything at Google, which is incredible. So they're doing things that are working very, very well to that point where there's no other better competition out there because Google has, I don't know about maybe 90% of all the searches made on the Web is true. Google fastest better than slow Awesome. They are incredible fast when it comes to websites search history. So if you know that you are fast, this could be one of your value. You would like to have maybe festively vory on your products and services, etcetera and democracy on the Web works. So democracy. If you are making a survey for your product, maybe send out of survey and you would like to receive some feedback, you also stand behind democracy. Then you can write that s well in your values. Because if you're listening to your customers, you know that you will grow your business even faster. If you didn't know, There you go. So have a look at these three very successful companies values you can find out some off your business values or some of your brand's values. So by looking at competitors or just big companies, what they are valuing is easier for you to form your values in the next video. We're going to do yes that we're going to form in shape your brand's values. So let's move on to the next video 16. Your Brands Values: happy to have you back guys. And now it's time for us to write your brand's values. Let me guide you through it. Let's start. First off, go download or just click up your business branding template and go to site number four brand values and follow along. My first question to you is, What do you believe in? Do you believe in equal rights? Do you believe in not harming the animals? Do you believe in quality off your products? Do you believe in premium support? What do you believe in a line to your brand business company products as services. That is what I would like you to start thinking about right now. Do you think that everybody should be able to go to toilet in the world? Do you believe it's good to maybe give money back to the community that people who is buying your products or services Do you believe in that? Returning customers should receive a 20% off off the next purchase in that case than your values is. If somebody gives me something, then I would like to give back to the community to my customers. What do you believe in? What is important to you. So what are you passionate about? Is it that premium quality stuff that you're passionate about? Or are you passionate about that anybody or everybody in the world should have access to water drinking water? Or what is it that you're very passionate about? Aligned your brands? Because that determines what you value. Asa Brat. So what are you passionate about? First off, write down. What do you believe in aligned with your brand? And what are you very passionate about? To make sure that your drive is going to move on four futures years? Because if you're very passionate about on costs ah, certain group off people a certain thing then that will reflect off your business and your brands of right. Those two doubts. And once you've done that, write down what you're talking about. What are you talking about with France? What are your conversations about and off after you have listened to your friends? What are you talking about with them? What are you trying to push them into? Are you intervene? Guinness my into equality Are you into giving back to the people that have bought things from you are interested in the same topics at you. What are the topics that you were talking about? Once you've written that down as well, just making mind map. You can take out a piece of paper from your drawer and take out a piece of pen right this tree down and then start used, right? Random stuff that you're thinking about and then you can make it more clear on your business Branding plan later. Just write down your thoughts. As I just said. Have a fun. Wait it. I mean, be creative. Don't be narrow minded. Be open minded. What do you believe? What are you passionate about? And what are you talking about? It can be anything in the world. Yes. Write down your thoughts and write down your thoughts for your brand as well. So what are your thoughts? If you are the founder of your company off your business off your start up. What do you think about? And then also, what do you think about aligned with the products or services that you are going to provide for future clients or customers? So your brand values equals What do you believe in what you're passionate about and what you are talking about, and now it's time for you to take out a piece of paper and a pen. Start writing your thoughts, random thoughts about these three different questions. And once that is done, you do want to take You are the document that you've already downloaded the template and write them down. Ah, little bit nicer for you to understand what your values are. You can go back to the example video for brand values and look at different types of companies on their values. You can also actually Google your competitors. What are their brand values? The name and them brand values. And also you will come up there with some different answers. Maybe some of them is also something that applies to you and your company, or it isn't but have a lot of fun with this exercise. And once you're done, I'll see you in the next video 17. Who Is Your Audience: Welcome back to the course, guys. In this video, we are going to start figuring out who your audience is. Who is it that you are going to send out your messages to? Who is it that you were going to market to and sell your products and services? So let's dive into it right away. So figuring out who you are going to sell your product and services to can be a little bit tricky. We're having a process for this. And in the next video we're going to build out a fiction based persona. Ah, buyer persona so that we understand who we are speaking to. What gender do they have? How what is the age group? Where do they come from? Where do they live? Etcetera? What is their story? Basically. So before we dive into the next video, we just want to go over a couple of questions so that you will get your creativity mind running. Okay, so let's dive into it. First off, what types of persons are they? Are they young? Are they old? Whether they come from what is the gender? What are the behaviors wanted? Their interests? What are they browsing on the Internet. When it's comes to your products and services, that is what I would like you to start thinking about. So what types of persons are they? Are they in the age group of their twenties? Maybe they're in the thirties, forties, fifties or seventies. Or maybe there are Children that you want to target when it comes to marketing your products and services to who are you speaking to? That is the first question. What types of persons are they? And then we have what wants and needs do they have. So this could also be a little bit tricky question. But if you look into their behaviors and their interests, what do they want to buy and or what do they need to buy? What types off problems are there facing? Basically. So these three questions are a good starting point for when it comes to get your creative mind flowing, because if you know what types of person they are what interest and we're behavior, what age group, where they come from, where they're located and also what problems they are facing. You will get a better understanding on how to speak to this targeted audience. And then how do they feel about the problem? Do they feel frustrated? Do feel angry? Do they feel sad? What kinds of emotions is going on in your targeted audience or in your potential customer ? That is the question that also would like to start thinking about, because if you know what types of problems, who they are, and also how they feel about their problem is way easier for you to speak to them. When it comes to your social media marketing when it comes. If you are marketing through appalled cost or if your marketing through a blawg anyways, your brand message and your messaging to them, the marketing message will be a lot easier if you know who they are, what their needs are, what the problem they're facing and how they're feeling about their problem. And then how can you solve this problem? So, yes, by having a look at this five different questions and start thinking about them a little bit more in depth, you will get a butter understanding, and you will be more prepared for the next lesson. When we are going to paint out this picture, we're going to do some research, and we're going to create your audience. So start thinking about these five questions. Give yourself 10 minutes or 50 minutes or 1/2 an hour or an hour, depending on you or yes, jump directly to the next lesson, and we're going to figure out who your targeted audience, who your potential customer. 18. Who Are Your Competitors: Welcome back to the course, guys. Now that you know who you are by persona is a k a. Your targeted customer. Now it's time for us to move on to the next video. Which way are going to talk about your competitors? How are you going to figure out who your competitors are and what are you going to look for ? In order for you to get an advantage over your competition? Let's dive into it. Firstly, remember that you're having a template, so you're having a template that you can fill in for this section. So it's called the business branding template You can just download in. Resource is by clicking that link, and you can see that it says number five and brand competition. And then you have a small little explanation just beneath here to guide you. When you are writing your brands competition, let's dive into the video. Okay, guy. So how do we figure out who our competitors are? You might have on slightly idea off your top competitors, but do you know the competitors with in your location? Do you know who they are? Maybe you already have a clue. If you don't then use Google. Google is the best tool to use when it comes to searching, researching your competitors because that is what you need to do. You need to go into your market in search. Who are my competitors? Who is the competitors within my niche? That is exactly what you do want to do. And how do you go about this? Well, first off, we have something called direct competitors, as you can see on the screen right now, if you're having like a taxi company, for example, you are within the service business, right? So you are providing services for clients for people, and you are within the transportation niche and the same goes for the other taxi company. They are then your direct competitors, because they're having the very same service and or product in this case service. And they're going off the very same market people, customers, audience that you are doing. That's why we're calling them direct competitors. Then we're having something called indirect competitors, and that would be in this case. For example, if you're running and taxi company, then it would be a limousine company or maybe a bus company, a bus company then that you can, like rent an entire private bus, for example. They are still within the transportation niche and also the service needs. So they are going after the same market. They're not providing the very exact service as you're doing, but they're going off to the same people, the same customers. So that is the difference is between a direct competitors and on in directed competitors. They're going off to the same market, but they don't provide the very exact services or the same product as you're doing. So for this, you do want to use Google to search up your competitors. You do want to try to collect at least 10 competitors. And to get this 10 competitors in Google, you can search for your product, the product name and then direct competitors and then your product or service name. For example, taxi company in direct competitors or taxi company. Long don't direct competitors, depending going off if you are planning on or having on a business idea or a business that is the location based. If you don't have that, maybe you have a digital product, then you can search for the product's name what it is for type of product and then direct competitors and indirect competitors to get a better understanding on who you are competing with over these customers. So you do want to look for gaps to fill. What do I mean with that? Well, if you go to our company's page, you will almost always see some kind of testimonials or reviews and just know that, like almost everything on their website will be like controlled by the company. So if you see a testimonial, everything is perfect with the products with services with a company with a brand etcetera , then that might not be the case. That's why we have marketplaces marketplaces like amazon dot com. We're having other types off services where they're providing reviews such as trust pilots , such a strip advice, or depending on which needs you are within. But once you have this list off competitors, you do want to search out. Working people leave reviews like honest reviews. Once you find that platform, like trust pilots or Trip Advisor or amazon dot com, if you're selling products like physical products, once you have figured that out, you do want to go through the review section so if you have a look of the screen right now , you can see it, says reviews here. Then you have, of course, the good. Then you have the mid range, and then you have the bad reviews. You do want to go in and have a look at the different types of reviews. But what should you look after? Well, first of all, I would look after commune ality, which means that what is common amongst your competitors do you see a type of pattern? Maybe they have bad service made. The quality is really, really bad. Or maybe they are. I don't know. Maybe it's something wrong with a colored. Maybe they're searching for another color now, whatever it might be, you do wanna look for patterns, patterns that you can just write down, write a note about and see if that is something that it's common when it comes to your competitors. And then what good are people saying about this company? But is brand this product or service? Write them down, try to find patterns here as well. And then how does that make them feel? Are joyful, happy are dissatisfied or they re lyft What types of emotions already speaking about try to find something that is common here as well. But what you do really want to concentrate on here is actually what are the most common bad reviews. You do want to find some gap here. I mean a gap that you can feel to be the hero company and brand. So you do want to see what commonality is it amongst the bad reviews. What is common? What are they saying? And how does it make them feel? Frustrated, Angry has sad. Not happy, of course. How do they make them feel? And what emotions can you tap into with your privates and services? So if you do want to think about this for the very creative mind you do want to see, what is the problem with the product? And how does that make the customer feel? Because if you know on how to tap into their emotions, how to, like, step into their shoes and understand their problem is more likely that you can solve that problem and to get them in a better state, like with their feelings etcetera. So is there anything you can do better here? You do want to write that down as well. Just think of it. Can you do anything better in this area? Duty. Do you have the budget? Do you have the skills? Do you have the audience? Do you have the employees? Do you have the equipment to do anything better here and then the last? Is there something you can specialize in? So if you're finding a gap, you're finding a gap in your competitors and where they mostly are failing their customers . Can you feel that gap? Maybe your brand can start to specialize within that area. So, first of all, how do you figure out who your competitors are? Go to Google. Use Google. That's the best resource is, and it's totally for free. Have a look at your direct competitors. Have a look at your indirect competitors. Collect at least 10 competitors. Have a look at how you can fill the gaps, the gaps when their customers don't feel good about their products and or services. Can you feel that gap? Can you specialize in some type of area there? Can you be better? How can you be better? Figure that out. You have the template in the resource is just click that link. Download to computer smartphone iPad or whichever, and start writing who your competitors are. Do your research and I'll see you in the next video. 19. What Makes You Different?: So welcome back to the course, guys. Now, when you have a better understanding on who you are competing with in your marketplace, then we are going to figure out how on how you can be different. What can you do to stand out from your competitors to get this competitive edge over all of your competitors so that you can run the market yourself? So in this video, we're going to figure out Yes, step, how can you be different? Let's time into the video. So in the resource is you can find this template, download it and go to Page number six, where it says brand differentiator. Ah, long word. But it's basically on how you can be different than your competitors in order to get more customers and more business to your business and brand. So let's dive into the video. So in the last video we talked about on how to research competitors, how to find them and what to look for in this video, we're going to research or have a look at how you can be different. So what differs you from your competitors? So if you're looking at this like the last example you're having a taxi company and you're having your taxi company. Now, what can make you different from this taxi company? That is what you would like to figure out. Maybe you already are having something that differs you from that company. But what differs you from your competitors is what you do wanna figure out. So what different that as value can you do. So do you have the best quality off your products? Or maybe you are targeting and wider age group. Or maybe you're targeting like females Onley. Maybe you're targeting males only. But what that adds value to your market. Can you do? That is a hard question, but we're going to figure out a little bit more in depth in this video on how you can think about this. So let's move on. So what should you look for? Well, what to look for would be who your competitors are. Hopefully, you already know that. If not, this is the lesson. You have to figure that out because it's the best way to understand on how to make your brand different to your competitors. So are your competitors. And also how are they naming themselves when they're speaking about themselves. What are they talking about? Hey, we have the best quality. We have the best pricing. We we dominate the market, etcetera. Where the brand name. How are the naming themselves? How are you speaking about themselves? You need to look for that as well. And then what products? Slash services are they selling? What types of products or services are day selling? And how can you be different in that market? What markets and categories are they within? Like we're going to go over a few examples a little bit later, so you get a much better understanding about this. But this is just for you to be creative. What markets and categories are they within? And how can you be in a different types, off market or rather, a category within that market? Have you ever thought about it? Maybe you're selling this very same product, and you're very excited about it. But how can you make that a little bit different from your competitors? And then how and where do they market themselves? What types of media do the use do they use mostly like social media? Maybe they are in and pulled cost. Maybe they're mentioned in the blawg and maybe the our own billboards. How are they marketing themselves? And rather not. Where are they marketing themselves on Lee? How are they marketing themselves? Are they funny in their marketing campaigns, or are they serious? Are they short and sweet party minimalistic in their approach when their marketing themselves on Lee may be facing the products? Or are they like trying to? Like I said, I live in new, more humorous stick with their with their approach to their potential customers. How and where are they marketing themselves now? Also, who are their targeted customers? Are they like your direct competitors, or are they your indirect competitors, like we were talking about in the last video? But who are they targeting with their products? And how can you make that different to your advantage? You don't want to be different just because you do want to be different, because then maybe you have no customers to sell to. But think about this question. Who are their targeted customers and how can you be different then we're having. How did they price themselves? Are your competitors off and high pricing points or die having a mid range or they like a body, It brand. And how can you be different in that manner? Maybe you can be different when it comes to pricing. You can be the same, but you have a higher quality standard or you're raising your prices to make it more premium. How can you be different? Look for that and then find the gap. You always would like to find the gap in the market place. So what are brands not doing good that you can be professional at, so that you will be the brand, the business of products services that people are going to when it comes to these niche Alan or category. So there are different ways to differentiate yourself when it comes to branding and when it comes to your business writer. So here are some examples. First off the price, you can race to the bottom with your price, and a lot of companies are going out of business doing this where exact strategies. So don't do that. If our company is selling a product and very, very cheaply and you feel like okay, the only chance I have here is to lower my price. Maybe that will work for you. If you're having maybe a manufacturer, which is very cheap, maybe you're selling physical products and that then it might be a good strategy. You still have to make profit. You still have to put food on your table and a roof over your head, so but you can do it with pricing and then quality off course. You can do it with this service level. Maybe you having a premium support service. Or maybe you don't like me and Robin inside of discourse. We are having a premium support service, which means that any of your questions will be answered within 24 hours. So that is what makes us different toe a lot of other instructors on its platform, and then we're having delivery now. Deliver methods can be you're having a two day delivery service, or the way you're delivering your products or services can also be like everything from packaging to like everything. Really, we're going to go over some examples in the next videos. We get a better understanding here, and then we're having the design. How are you designing your products and services? Or maybe logos and brands differently. And then your competitors are. You are more like gender neutral brand. So you're having blacks and maybe grace and such a colors? Or are you more vibrant, colored brand or Yeah, you're designed basically. Who are you speaking to? Who are you targeting customers? It's a lot that goes into this, But how can you be different to your competitors? And then we're having the market. How can you market yourself in a different way? Maybe you are more fun than your competitors. Maybe they're very stiff and all into business. And this and this and that should be done etcetera. And you would like to be, Yeah, a little bit more joyful and spreading a little bit humor, but still be professional. So how can you be different with your marketing or calls to be with your marketing channels to do? And then also the types of customers? You can be different here as well. You can twitch your product a little bit from your competitors so that you are going into a little bit more narrow market, maybe more like direct niche market. And so think about that as well. So think about this. And in the next video, we're going to go over examples, real examples. So you get a better understanding on how you can differentiate yourself from your competitors. Let's dive into the next video. See you there. 20. Differentiator Examples: Welcome back, guys. In this video, we're going to have a look at different examples off highly successful companies when it comes to different themselves from their competitors, how they are doing it so that you can take after what they're doing. So let's dive into it, all right? So there are hundreds of different ways on how you can differentiate yourself from your competitors. But in this video we are taking five different examples on highly successful companies that are doing this very good. So first of all, you can do it with price. Of course, this is no big news. You can do it too, with, like racing to the bottom with your pricing. Maybe you have a competitor, er and they're taking like 9 99 Why don't you take 8 99 for your products and services? But the risk with that would be that you won't make any profits in the end, and it will be hard to have roof over your head and food on your table. So that is one thing. You can do this with a budget kind of thinking around your company and business and brown. You can also raise to that Moon ho. What do you say that with a pricing, you can be a more luxurious brand that is charging a little bit over the top like Apple, for example, is doing for their computers. You can find better computers than Apple's computers on the market if you're looking into that software and the hardware really, really deep. But Apple is a premium company. That's why we're paying like, $2000 for, ah computer like I have been doing here. So pricing would be one, and the first example is actually racers at Dollar Shave Club is this company called, and they have totally disrupted the market by differentiating themselves with being the first subscription based, affordable shaving solution for everyone. Now, if you're thinking about a race or a race or company where you can shave yourself for me, it would be venous for women, and then it would be Gillette for men. I don't know about you, but those are the two companies that I am thinking about. But this dollar Shave Club has actually disrupted. Markets are having currently over 50% off the market, which is incredible. They have gone in and created a subscription based model where you can cancel at any time. So you're not like having a contract for and years something like that, and you can have racers send home to your home every month or every two months, or having three months or something like that at the very cheap price. I mean, I think they're cheapest. Racer is going right now for $4.4 dollars, and you will get that home to your doorstep. You don't have to go out there and buy a 20 or $30 racer from Gillette, because the fact is what they found out. Waas The gap in the market People don't care about how the racers are looking like they care about the price and the quality. So what they have done Dollar Shave Club. They have disrupted the market, taking over over 50% of the market. But the gap that they found in the market was this subscription model and the high quality for a low price. So they're going for a low price, but high quality. They don't care anything about the design, and they're going for mostly men because 80% of the men is buying the service, but 20% are women, but they're going with the design a little bit neutral, with the black like packaging, etcetera. But the differentiator here would be that they're having a subscription model, they having high quality, and they're having low prices. So prices waas the example here. Now the next one would be quality Tesla. Tesla is of high quality, and they're very expensive and they're cool. But they're differentiator. Here on quality would be that they're selling high end electric luxury sports cars. I don't know any other company in the whole world that have created their own category. I mean, selling cars is one thing. Selling luxury car is another thing, but selling high end electrical luxury sport cars is another market. I mean, they went in to the sport card market, and they created an electrical luxury sports car. This is incredible. So they are differentiating themselves from any other cars. They took what they found in the electrical car market like in Toyota Prius, for example. But they didn't want to be a Toyota Prius. From the beginning, they wanted to be a sports car. But people who are looking for high end electrical luxury sports car. They go to Tesla off course. So the quality of Tesla is the differentiator here. And also that they created the entire own section in the market. So the next thing that you can different on would be devil Avery. So have a look at Amazon. How they're doing this. So that differentiator is delivery. Maybe you've heard of something called Amazon Prime or next day delivery and stuff like that. Everything is going very fast in the delivery market today. Maybe when your own like doing online shopping? Maybe on Amazon or another marketplace, Maybe. You see that? Okay, I got my jacket or my pants or my choose in two days. That is awesome. But Amazon is taking it a little bit further here. Provides the fastest delivery service with the fastest being two hours delivery. So you're sitting and scrolling around on the marketplace on Amazon. You see a product on? Yeah, I like this product. Then some of the products on Amazon can be delivered to your doorstep within two hours. That is insane. So if you can find another type of different greater here when it comes till delivery, you have a look at your competitors. How are they delivering their products? Order services? And then you see it as a whole, and then you need to think about how can you do this differently? You can deliver it with better quality and better pricing. If you can do that, awesome. Write that down. Let's move on. So, design if you have a look at Apple if you think about Apple, if you think about the iPhones. If you think about the computers, what do you think about when it comes to this? This sign part? I think about this minimalistic and clean, so they are so different than any other company here, I would say, Of course, there are companies that are following Apple, but I would say that they are completely on their own here, with their more minimalistic and Killeen design. So that is, there a differentiator When it comes to design, everything is so clean. I mean, if you look on your if we're having iPhone or you're having a computer and made by Apple, or if you're having any other types of electrics from Apple, you can see that all of their science are very minimalistic and very clean with an apple on it, which is cool. And then we're having types of customers. Now. This is amazing. Like we're already spoken about. Tesla dis interrupted the entire car market with electrical cars, which is so incredible, and also did it like sporty. So they're differentiator here would be that they are eco friendly, they're running on electricity, and they are targeting the market off tech savvy people and the people that is in the entry level off buying luxury cars. So you can see here that Tesla has some differentiator here that not many other companies ing are having. But you don't have to be Tesla big when it comes to different yourself and your brand and your business and your products from other competitors. You do want to find some gap where you can afford maybe you having employees that can do this job or if you're starting your business up, what can you do? What value added value can you provide your customers, then are different to what your competitors are doing? Find that too Gap. Good luck with finding your differentiator. See, in the next year 21. The Importance Of Positioning: Welcome back to the course, guys. In this video, we're going to have a look at the importance off positioning yourself and your brand outside or over your competitors so that you can get the competitive edge. When it comes to more customers, more sales, more business. Let's dive into it. So why is it so important to stand out from competitors? Why can't I used to be like any other brand? Why can't I just copy paste what they're doing? You can copy paste what successful brands do. That's called modeling, but you do want to stand out. Why do you want to stand out? Because you do wanna get people to your brand that is going to be loyal to your brand. You don't want to go out there and doing running a lot of marketing campaigns. You will have to do that in the beginning off course, and you will have to continue doing that. But just to get new customers. You do wanna have customers that are loyal to your brand to understand your vision, mission and everything like that. You do wanna have those kind of customers because people like people and people liked brands and people do wanna belong. People want to feel on emotional connection to your brand, to your products, into your services. People would like to. I feel like your product or your service is doing something different in their life. Why is people buying brands? Because brands make them feel something something better? So why are people buying Apple and not buying aces computers so much? Or why do people want to have apple or Samsung instead off like brands that you don't hear about? It doesn't matter that your product is equally good or better. If you don't have on good positioning within the market place, then you won't sell your products and services. So people do want to belong emotionally, toe a brand and product and service. People want experiences, so going into a hot air balloon would be cool, right? I haven't done it myself yet, but people would like to have an experience with your brand. Also on the emotional level, what kind of experience will your product and or your service give your customer comfort happiness? What kind of emotions and experience are your product giving them and what experience are you looking for to give your customers examples. Let's have a look at different examples. Amazon. This is their positioning statements, which is translated to be like their way off differentiating themselves from competitors. Let's have a look at their statement because you were going to write one yourself in the next lesson. Step by step with me. I'm going to show you their ways. So Amazon statement would be four consumers who want to purchase out wide range of products online with quick delivery. If you remember there quick delivery within two hours for certain products. That's quick, right? I'm a some provides a one stop online shopping site. You can basically buy anything on Amazon. Today, Amazon sets itself apart from other online retailers with its customer obsession. Sounds creepy. Yes, Katie obsession, passion for innovation and commitment to operation excellence. So this is their positioning statement there, saying that you can buy a wide range of products online with quick delivery. That is one way to set themselves apart to precision themselves. You today saying that there is a one stop online shopping sites or you can buy anything there and they're setting themselves apart for their customer obsession, innovation and also operational excellence, their service. So this is one statement. Then we're having apples. Four individuals who want the best personal computer or mobile device. Apple leads the technology industry with the most innovating products. Apple emphasizes technological research and advancement and takes an innovative approach to business best practices. It considers the impact our products and processes have on its customer and the planet. So you can see that Apple is targeting that individuals that would like to have the best personal computer or mobile device and that they're leading the technology industry with the most innovative products. And they're saying also that we're taking an innovative approach to business best practices and that they care about the planet. So where do you start? How can you write this yourself? How can you find out you're positioning within your market so that you can set yourself apart from competitors? Well, first of all, we do want to describe your target market, so let's have a look at Amazon once again. So this is their positioning statement the statement that you are going to write in next lesson. Let's break that down. So first off, who is their targeted market they describe it very good here for consumers who want to purchase out wide range off products online with quick delivery. So if you are that person than you are there targeted market Amazon provides at one stop online shopping site. So this is their targeted market. And then you do want to write on how that market experience your brand. So, for example, that would be this part. Amazon sets itself apart from other online retailers with its customer obsession, passion for innovation and commitment to operational excellence. So this is basically a positioning statement to make sure that your brand sets itself apart from competitors in order for you to make more business. OK, so in the next video, we're going to create your positioning statements so you know, crystal clear where you are aiming with your brand. Let's go to the next video and I'll see you there 22. Your Positioning Statement: So welcome back to the course, guys. Well, down so far. If you completed all your steps, then now it's time for you to write your positioning statement. I'm gonna walk you through it step by step. And that is because we do want to know on how we can differentiate ourselves from competitors and also so that we can speak that to our audience. Let's dive into it. Okay, guys, I would like you to go to page number seven in your business branding template. You will have on explanation about the process here. I'm gonna walk you through it right away. So before right in your positioning statement, you need to have answered these questions first. That would be Who are your targeted customers? Who is it that we are targeting? Have you done your by your persona? If not, go back to buy a persona lesson and do your bio persona because then you will have a better understanding on who you are targeting. Would your products with your services and with your brand? Then what benefit does your product a service do for your customers? And once you know that you do want to know who your competitors are within your niche. Who are your direct competitors and who are your indirect competitors? And then, of course, how do you differentiate yourself from your competitors? Is it when it comes to the price quality? How do you differentiate yourself when you have some type of understanding? When you have found different gaps? Then let's move on. I would like you to follow these simple steps. So first off we are going to have a look at one positioning statement, and we are going to have a look at these steps that you need to take in order to ride your very own. So let's have a look at Amazon's positioning statement. Once again, I would like you to follow these steps. First off, we're having your targeted audience. If you look in the bottom of the screen, your targeted audience. So the targeted audience for Amazon would be consumers who want to purchase a wide range of products online with the quick delivery. So if you just like terrorists down, you can see that they are targeting people that would like to buy a wide range of products . So if you're going online and you're going to a clothes shop online. Then you can see that you can only buy clothes, and if you going to a food store online or maybe a food store locally, you are able to buy foods. But at Amazon, you can buy foods and clothes and electron ICS and other stuff. So their mission is to target a wide audience that is interested in buying a wide range of products online. And also the problem might be the delivery part. That's why they putting with quick delivery, knowing that Amazon some products depending on where you are in the world having a delivery time off two hours. That is insane, guys. So consumers who want to purchase a wide range off products online with quick delivery, so they're having, ah, combined problem the delivery, and they're having their targeted audience in that same type off sentence. And then let's move on. The next step is your brand. You would like to write your brand's name, as you can see on the screen Amazon, this their brand name, and then the next step is your differentiating benefit for your in this case, my customers. So for Amazon, they have written, provides a one stop online shopping site. Awesome. So what would be your differentiating benefit for your customer to go to Amazon? The benefit to go Thomason is that you can shop anything you like to. You can buy clothes, food, electron, ICS and so on. So you do want to write you the benefits by choosing your brand here. And then the next step would be, how are you making it possible? So Amazon sets itself apart from other online retailers with its calm Sumer obsession, passion for innovation and commitment to operational excellence. So when it comes to how you're making it possible, you need to think about your resource is Do you have any employees? What skills do you have? And also, what equipment do you have? And so on? What sets you apart and how are you going to do that possible? So it is basically three different steps. Your brand name is not a step, I would say, but for you to figure out. And let's have a look at the steps. Once again, the first step is you write something either two or four. As you can see, Amazon has choosing for consumers. You can write to consumers works as well, and then you would like to write your targeted audience and also include the problem that you are going to solve in there, and then you have your brand name, and then you have your differentiating benefit for your customers. And in Amazon's case, it would be to provide a one stop online shopping site. So that is the benefit by going toe Amazon and talking about Amazon is spreading out on the cell. Amazon work to mouth all over the planet, and then how are you going to make this possible? That is what you would like to write in there. And Amazon are doing it possible because they're setting itself apart from other online retailers with its consumer obsession, which means that they are having amazing if you speak to them. I don't know. I don't shop at Amazon. Actually, here in Sweden, we don't have Amazon, but they're setting themselves apart with obsession off the customers. So they are having good support, I guess, and then the passion for innovation. They always would like to come up with new ideas on how to sell stuff or what to sell, and so on. They always would like to innovate their business and brand and commitment to operational excellence. So by writing your target audience, your brand name, how you differentiating yourselves or what you're differentiating benefit to your customers is. And then how you're going to make that possible? You will then have your positioning statements. So you have a crystal clear idea on what differentiates you form your competitors. And this is very important guys. Once you have that, you can have it on your website. And so answer. Your brand also knows why they should pick you. Okay, guys. So once you've done with this, let's move on to the next video. 23. What is Brand Personality: while warm. Welcome back to the course, guys. In this video, we're going to figure out what a brand personality is and why it's so important for your brand to have its own personality. Let's dive into the video. First of all, guys, let's figure out what a brand personality ISS your brand's personality is basically your brands identity. And it's made up off different types of elements elements such as the emotions, the characteristics, the thoughts and also the behaviors. And it can look something like this. Now let's start off with the emotions. The emotions are always like up and down in our human beings, right? As so, the emotions here could be that they are excited. It could be that they're sad and happy or and so on. But for this we choose the emotion excited and then characteristic inspirational. It can also be that they're very disciplined, and then we have the thoughts innovative. They always would like to bed or something too, to improve something within the company products, services or in their lives etcetera and then the behaviors active lifestyle er active. So if you just look at this different four different traits off a personality, characteristics, inspirational thoughts, innovative behaviour, active lifestyle and emotions. Excited. What type off brand do you associate this traits with? Take like 5 to 10 seconds. Have a look at this and just think for yourself. What brand do you think about when you see this? Okay, guys, let me show you what brand we're talking about. We're talking about Nike, that sports brand. They're creating shoes, basketball shoes, all kinds of sneakers, etcetera, and also sports equipment. And yeah, you know, Nike, they are inspirational, their innovative. They are targeting an active lifestyle, and also they are excited in their brand messaging and so on. So this is Nikes personality and U. S A brand. Do you want to connect to your customers so that they can relate to you? Because this could basically be a human being, right, with the same kind off personality and the same kind of traits. Ah, person could be inspirational. A person could be innovative. A person could be having an active lifestyle and also having the emotions off excitement. When you're meeting a person, maybe you're having one in your family or one off out of your friends are very inspirational, excited and having a very active lifestyle and are maybe innovative. Or maybe you yourself are this. So for you, it's easier to connect to Nike in their marketing strategy and basically in their brand personality. Right? So maybe you're having a lot of Nike clothes at home because you're feeling motivating when you're putting the clothes on. You do feel like Okay, now I'm having an active lifestyle. That's why I do wanna by their clothes. So this is basically for us to create a brand personality so that it is easier for us to connect to our customers so that they can relate to our brand. We basically want to humanize our brand. We do want to turn our brand, which in this case would be Nike into, ah, human right so that your brand is basically facing humans. If you think about the commercials off Nike, you see all of these sport stars making the impossible possible, right? Serena Williams. We have LeBron James and all of these big sports start making the impossible possible so that you, the potential customer, are feeling inspired. Your feeling innovative, you're feeling active. You're feeling excited, so that's exactly what we would like to trigger our in our potential customer. You do wanna have your brand personality facing your brand, and you do want to make sure that you're keeping this consistent. What should you keep? Consistent? Well, things such as brand message, what you are saying to your audience and then your social media connections. So maybe you are putting up your phone and you're making an instagram story for your brand . So you are to face out for your brand, maybe, Or you're having influencers that are faced out. Whatever. You're creating this instagram story, and maybe your inspiring people to be more creative or toe having a more active lifestyle than your product description. If you're having a website, for example, selling physical products or maybe you are selling digital products, you do want to keep that brand message or that personality consistent in your product descriptions as well. Maybe you are more humorous. Tick in your approach than you would like to put in some humor within the product description, saying with the customer conversation. So if you're having them on the phone, we having them over email, then you do wanna put in your personality. And don't be a stiff brand. You do want to put in some personality there so that people potential customers can connect and relate to you, same as the influences that you're working with. So let's say that you are having an inspirational brand, but you're signing up a marketing campaign with an influencer that is pretty dull and boring than your brand personality isn't consistent. You're not keeping your marketing consistent. Same with the storytelling. You do wanna have some kind of personality there and keep it consistent with your storytelling with your callers. With your branding and so on, we're going to talk much more about collars and basically your logo and so on in the later section inside of this course. But keep it consistent with your personality over all of your platforms that your marketing with and how you're talking and speaking to your potential and to your customers. You can't serve everyone OK, so you're having a product and service, and you do want to share it to the world. But the thing is that everybody isn't going to buy into it, so that is the same with the brand personality everybody can't like. you off course. You do want to be likeable for everyone. You would like to be polite. You would like to be maybe happy or whatever, but the thing here is that with your brand personality, when you're writing down in the next lesson, we're going to create your brand personality. But when you are creating your brand personality, just know that you can't serve everyone. So what have we learned in this video? The brand personality, basically your identity. What makes you you. So you do want to create a brand personality in ordered for your customers to connect to you and to relate to you so that they trust you. And you do want to make your brand more humanized, which means that the same characteristics, the same emotions and the same behaviors etcetera can be created for human and also for a brand. So if we turn your brand into a more like a human than it's easier for people to connect and to relate to you, you do want to keep it consistent, your personality over all different types of platforms or wherever your brand is to be seen , and just know that you can't serve everyone. What? Do you like it or not? That's the fact. Okay, guys. So in the next video, we're going to move on and create your brand personality. See you there. 24. Define Your Brand Personality: I'm super excited for this video because in this video we are going to bring your brand alive. We are going to create your brand's personality. Let's start. So first off, go to the resource is for this video. If you haven't already downloaded entire template on business burning, go ahead and do that and go to Page number eight where you can see brand personality. You're having a small explanation here, but I'm gonna walk you through this step by step on how to create your brand's personality . So let's start. Okay, guy. So I do want to start this video off with a little text so you get a better understanding on why it's so important to have your brand personality. Clients may come to you because of what you do, but they stay with you off who you are, so they come to you because of what you do. Maybe you're creating awesome products and services and having on awesome service team etcetera. But the stay would. You are based on who you are. It's just like your friends. If you think about it. Maybe you helped a guy or a girl earlier in your life and maybe you see that? Hey, we have been friends for, like, 15 or 20 years. That is because they're staying with you and you're staying with them because of who you are. And it's the same with your brand's personality. So let's have a look at how we can create our brand personality. The first question will be, How do you present yourself? So what is the handshake? How do you say hello to people? How do you present yourself? That is what you would like to think regarding your personality. Maybe you're creating a personal brand, or maybe you're having more like a business brand. So how do you say hello? So how would you say hello to people you're meeting like hello or hi, mates? How you doing? How do you present yourself Think about that? And then we're having How do you dress? Maybe you are in yoga. Instructor. Maybe you're like a Cashel dressed kind of guy. A woman? Or maybe you're like a suit with a tie. How do you dress? That is also a trait in your personality. How you present yourself to other people. Are you stiff? Are humorous. Stick in your dressing are you sporty? What describes your dress? And then how do you behave around people? This is also one thing. Are you funny? Humorous tick or a more stay for a more fact based. Are you more educational when it comes to what you're talking about, etcetera. But also, how do you behave? How does other people I think about you when they see you For the first time, you can actually go ahead And yes, ask your family members How would you describe me when you if you met me for the first time , How would you describe me? You can talk to your colleagues at your work. You can talk to your classmates. You can talk to your friends just asked them on how they are seeing you because how people are seeing you if you're creating a personal brand, that is 100% your personality. But if you're creating more like a business brand, you do want to keep like consistency over there. Next year's to come with your brand on your social media platforms on a brand messaging and your marketing etcetera. Then is good, too, for you to understand on how you present yourself and help other people see that you're dressing up and also how you behave around other people because it's easier for you to create your brand's personality because it's actually mirrors what you are and who you are as well. You can also, of course, create one brown personality that is completely different from you. But it's easier to find different traits that makes you you, if you know what I mean. So let's have a look at the brand personality guide. Now. There are five different types of personalities, more or less that you can have. You can Google and you will see 12 different and so on. But this is the most common one. So first of all would be sincerity. So are your brand, Or are you creating a brand that is more down to earth? More honest, more whole. Some more share ful? Then let's have a look at different types of example so that you can really relate to these words. For example, Disney, Hallmark and Amazon, So Amazon is very truthful to their customers. They always would like to improve their honest with their feedback that there are receiving from the customers, and this name They're very cheerful and and happy and magical and stuff like that. So if you can relate to these traits when it comes to personalities, then you should more or less have a look more into adept with sincerity to really find your brand personality. Next up would be excitement. Are your brand personality exciting? So daring, spirited, imaginative up to date? What kind of companies do you think about when you see this daring, spirited, imaginative and up to date always exciting? Here are some examples Tesla, Red Bull and Nike Nike is a more daring, aggressive kind of brand person, or how having a more aggressive kind of brand personality just do it. You can do it. Come on, let's do it, etcetera, and then Tesla. Also, they're very daring. I mean, they went into a market created and entire own category or market, and with the electrical sports cars and then Red Bull, they're very daring and and spirited. I mean, they are doing all kinds of extreme sports and so on. So if you're having a brand that is aligned with this kind of personal traits, then you should dive into more on excitement. Brand personality then we have competence. So are you reliable? Are you intelligent? Are you successful? Hard working? Let's have a look at different types of examples here as well. We have Google Volvo and we're having Microsoft reliable. I think about Volvo, always Swedish car company, and if you're buying into their cars, you will see that they're very reliable when it comes to car crashes and security and then intelligence. I mean Google. Hey, I mean, they revolutionized the entire Internet with creating an automated system for Web searches , which is incredible and then hardworking Microsoft. If you look at Bill Gates 1st 10 years, I think before he really went into business, he worked hard with coding. I mean, he created Microsoft, and he worked very hard with his companions on creating Microsoft. So if these personal trades such as reliable intelligence, successful and hardworking, is something that you do want to speak to your customers, that you can relate to your brand's personality, then you do want to dive into the competence section a little bit more. And then we're having sophistication like upper class, You having charming. You haven't glamorous and you're having feminine. So what kinds of brands. Do you associate this way? Let's have a look. So Rolex, Rolex making this. They're expensive watches, and I'm not sure if they're creating other stuff. But I'm thinking about a very expensive watch, like $10,000 plus. And then we're having Gucci very expensive upper class clothing brand. And then we're having that apple and which is on very expensive and also upper class brand , I would say, because you can buy their iPhones for I mean, what is it? 1000 euros minimum these days or $1000 minimum these days and the computers and very expensive and so on. So if you arm or like creating or having a thought, Or maybe you already are having your products and services and you do want toe, put them up a little bit more in the luxurious category. Then you should dive into dish nish and find out how you can create your brand personality based on this different like traits. Are you more upper class? More charming and more glamorous and more feminine than this is way for you to go? Then we have the fifth and the last one, which would be ruggedness without a words. Outdoor, Si, Morley like tough, masculine and more Westernized. Let's have a look at different types of rats here as well. We're having Holiday Davidson ruggedness. Tough like very masculine brand. Like if you are buying and motorbike and you do want to be masculine with maybe a letter west, then you do want to buy your Harley Davidson, right? So that is what you associate holiday with them, like tough and masculine. And then we have in Jeep, which is a little bit more outdoor. So you know this Jeep cars and where you can drive into safaris and you can drive into nature. Eso they are speaking a little bit more like ruggedness personality here and then timberland off course, Timberland shoes. I always associate that without Dorsey. I am having a pair of Timberlands myself, and any time here, Sweden or in other countries where it's very cold. You do wanna put on your temps, right? So this is that brand personality guide is very good. If you go through this one by one and see if you can find your type of brand personality in here, whether you would like to associate your brand with yourself if you created our personal brand or if you're creating on business brand. This is very good. Guidelines. Also go back to the last video to I understand a little bit more if you completely are feeling a little bit lost. Or you can ask in the Q and A section off this video if you're having more questions when it comes to defining your brand personality, but basically sincerity, excitement, competence, sophistication and ruggedness. If these are hard words for you, you have a small explanations. Yes, beneath everyone here, and you also are having examples on different businesses that you may or may not relate to . So if you're having a connection with your brand with other brands, then you know what kind of category and how you should pivot your brand personality. Good luck with defining your brand personality. I'll see you in the next video 25. Find Your Brand Voice: Okay, guys, good job on the last lesson. Now, hopefully you were having your brand personality and having a clearer picture on how to create your brand personality. In this video, we're going to find your brand's voice. We're going to talk about what it is and how you find it. Let's start. And also, if you scroll to page number nine, you can see in your template in your business running template, you can see that we're having a section called Brand Voice, and here are some things that can guide you towards creating your brand voice. But I'm also gonna guide you, so let's dive into it. So let's get a clear picture off what your brand voice should be or what a brand voice is. Okay, so your brand voice is how you say what you are saying to connect to your audience. The way you say things says a lot about your personality as a brand. Their way you say things impact the outlook off your brand. It's about finding your brand voice and keeping that consistent that will get people to trust you and become loyal to your brand. Okay, the goal with finding your brand voice is basically for other people to see your brand and to recognize your brand and to trust your brand and to become a loyal customer to your brand. So your brand voice is not only what you are saying, it is basically more or less like how you are saying it to connect to your audience. Now there are a lot of different brands that are speaking the same kind of things out there . They're not only one Nike company that is like, aggressive in their marketing and are having and more inspirational approach to the products that they're selling. There are other brands that are doing this as well, but is more or less on how Nike is presenting themselves. And it's the same for you. You need to find your brand voice in how how are you speaking to your customers or two people out there to turning them into ah, loyal advocate and customer for your brand? So it's basically on how you are saying things, so let's dive into some different questions that I would like you to think about when you're creating your brand voice. How does your brand talk to people are your brand saying Hello, guys. Or are your brand saying howdy or are you brand a little bit like reference A. A. Joe, listen to this or watch my products or by my services, etcetera, Or this is what I'm going to teach you, Yo, Or are you more like, Hey, how is it going? So it's basically on how you are saying things. So here you can see on this picture you're having Hello. It's the same kind off phrase like Howdy, Joe. And how's it going? So, basically, how does your brand talk to people? Write that down and then we're having How does your customer talk to people? So put yourself in your customer's shows. How do they talk to other people? So if you understand your customer, then you can understand on how you do want to talk to people, not what you're going to say, but how you are saying it. Are your customers also saying Hello? Are you saying how they are saying, Joe, are you saying how's it going? So try to figure that out by putting yourself in your customer's shoes and you have to do some digging here. What are they searching for online. And what are they responding to when it comes to your competitors on their when your competitors are sending out some messaging or campaigns, how are they answering to those campaigns and what are the answering to the most? And if you're doing that, it's easier for you to find your brand voice. So you need to do some digging here amongst your competitors. If you don't have an idea on how your customers are talking to people, and then a very interesting question here and that is, what objective would you give your brand? How do you describe your brand? Let's have a look on the list. Are your brand like ambitious, artistic carrying Cashel Direct, dramatic, dynamic, gentle hip. Maybe you were having a cool brand. Are they natural like in the ingredients and also in their brand voice and personality, are a little bit quirky or the rebellious are the relaxing or they silly? Are there serious? How do you describe your brand? What objective would you give your brand? And this can guide you towards what kind of brand voice how you are going to say stuff? I mean, how day is a little bit quirky, if you ask me and maybe a little bit silly. So if you're going that route, then you know that Oh, my brand voice should be a little bit quirky. Maybe a little bit silly. How's it going? It's a little bit. Maybe Joe is a little bit maybe aggressive. If you're saying hello and you're saying, Hey, Yo is a little bit more aggressive and if you're saying maybe howdy or if you're saying hi , then it's maybe a little bit serious. Maybe a little bit boring, I would say. So. How do you describe your brand voice? How do you describe your personality rather so that you understand on how to describe your brand voice or where do you want to be? Just put an objective own to your brand voice and to your brand examples. Okay, the first example would be Coca Cola. They're friendly in there. Approach. Their brand voice is friendliness, so they would like to bring people together, gather people together to share a Coke that is their brand voice happiness joyful. That is what describes Coca Cola's brand voice. Nike. They are inspiring in their brand voice, their motivational, their positive and their powerful. So it's more or less like your brand's personality. What does other people say about you? And how do you want to approach them with your brand voice? So, for example, Nike, inspirational, motivational, positive and powerful. Are you like Nike? Or are you like Coca Cola? Align your voice with your brand personality? That's the best way to go. So if you have a look at this right now, we're having inner branding, which were that first section off this course. And then we figured out our brands purpose, our brand vision mission and our brands value. How would you like to speak this to your customers? And then we're having your audience. Have a look at your audience, your buyer persona. What did you write about it? What kind off conversations does your per buyer persona wants to have? How do they speak? How do they experience the world? Then you have your competition, and then also look at your differentiator and your positioning to better understand on how you can speak to your audience and then you having your products and services, what features do they have and what benefits and what differentiators makes your product unique. And also what do you want to say? And how do you want to say it to your potential customer? So to Yeste, recap his entire video. I would like you to figure out How does your brand talk to people and then also put yourself in your customer's shoes and figure out How does your costume or talk to people when you know how to talk to your potential customers and to your audience? You have found your brand voice, so maybe it's a little bit trial and error here. But just write down your thoughts. What objective would you give your brand? How do you describe your brand? You remember Coca Cola, which brand voice would be described as friendly gathering. And then we're having Nike, which is more inspiring, motivational, powerful. You do want to align your voice with your brand's personality, so basically your brand voice is how you say what you're saying to connect to your audience . The way you say things says a lot about your personality as a brand. The way you say things impact the outlook with other words, how people look at your brand. It's about finding your brand's voice and keeping that consistent that will get people to trust you and to become loyal to your brand. Because that is the goal, right? That is why we're creating this brand strategy that is to have trust from people and for them to become loyal customers off your brand. Okay, guys, good luck to create your brand voice. Remember that in the resource is for this video, you can click that link, download a template, go to page nine. Where would like you to just go through these guidelines on how to create your brand voice ? See you in the next video. 26. The Power Of Brand Storytelling: now Welcome back to the course, guys. In this video, we're going to talk about something called a brand story telling what it is and why you should create your brand story, and we're going to have a look at how to do that in the next video. But for now, what is brand storytelling, and why should you get into it? That said, I'm into it right? So storytelling has been around for ages, and that's the way for us to connect to other human beings because we as human beings like stories. Do you like to watch Netflix? Do you like to read books? Do you like to listen to other people's stories when you're traveling, then you like stories. So what is the power of your brand storytelling? Why should you create a brand story? Let's have a look at it. Storytelling is about getting and keeping people's attention and by creating a story that people can relate to when we are having people's attention, we can start selling our products and services and us A brand would like to connect to people right. You would like people to be able to relate to you why you're selling, ah, certain product or why you are having a certain service within your business. So we are striving out there to get people's attention with all the bus outside in the world, in the marketing space and in the business space. Today, you are wanting to have people's attention, and by creating your brand story, people are then more likely to like your brand, and that is what we're off. They're getting people's attention, being able to make sure that they can relate to your cause or what you are doing in order for you to connect with your targeted customers in order to start selling your products and services to them. So how do you go about this? How do you create a powerful brand story? Let's take it step by step. First off. Sorry, but I have to say it. It's not about your brand. You shouldn't create your brand story about you rambling on on your website, for example, writing about your brand when your brand story, you should always make it about your customer. So off course you can have some elements in your brand story that it's about your brand. But then you do want to keep it at why you are doing what you're doing and also some features of what you're doing. But don't ramble about your company and your brand. You do want this story to be about your customer. Why, you might ask, because that's the way for people to relate and connect to you because people like to speak about themselves. If you go to a cocktail party and you go up to a random stranger, do you think that person will start asking you questions? Maybe questions that they themselves feel comfortable off answering? Of course, because we as humans beings, likes to tell stories about ourself where we come from, what we're doing, why we're important and so one. Because we would like to get liked as human beings. Look at these two gram today you're snapping a photo because you would like to have likes right, so people like to talk about themselves. So you need to create your brand story about your targeted customers so that they can relate to your brand and your business and what you are selling and what you're doing as a brand. Now, by doing this, we will get both attention from our potential customers, and we will also get engagements. So to get attention out there in the crowded marketplace, it is hard. It's hard to get attention from people because we as human beings, are looking at around 3000 to 5000 different ads a day. What you're scrolling through your phone when you're on your computer. When you're you're on a bus stop, you're always seeing all kinds of commercials and ads, etcetera. So we as human beings, basically not even seeing these kinds of ads and the pop ups at our computers anymore. I think we're only seeing like, 5% of what's in our faces. So that's why storytelling is so important. Because then, if we have a company like Lush, for example, that is against the animal testing when it comes to cosmetics, if you feel like you can relate to them, you can connect to their costs and what they are as a brand, and they have a good brand story, for example, on the website about this and you can connect. Then you will become what we're calling a loyal customer to sell to. That is what we're after in their business and brands right, And by creating a story that is, ah, bolt or customer, that our customer are targeted customer, the customer that we are aiming to sell our products and services to. Then they can relate. They can feel connected to us. We're having their attention and we're having their engagements. They will like our stuff on social media platforms, which means that more people will see our brand. And also they will. In the end, if we doing this right, writing our brand story the right way, they can connect to us. We have their attention. We have their engagements. Then in the end, they will become loyal customers to us, and we will make a lot off money. If we doing this right in the next video, we are going to take you step by step on how to write your brand story. Let's see you in the next video 27. How To Tell Your Brand Story: OK, guys. Now it's time for us to start writing or brand story, a brand story that you can have on your website that you can have on if you're printing papers to tell people all about your brand. Maybe if you are get together. Maybe you are in an event or something like that. It's very good to have this in your back pocket then. So we're going to write your brand story and posted video at any time because it's gonna be a pretty heavy video. And that that is because I would like you to have a very good understanding on how to write your brand stories. Step by step a gun walking through this step by step, so let's dive into it. So in your business branding template, you can go to Page number 10 to brand story, and here you have a small little explanation. You can also see that you're having a picture here, a picture where I I'm going to explain everything to you right away. Okay, guys, so your brand story is basically what is going to get and keep people's attention by creating this story that people can relate in other words connect to when we are having people's attention, we can start selling our products and services. So this is the entire reason why we're doing this. So we're gonna take you step by step now. So first of all, if you look on the left top corner, you can see the Karate kid. Okay, so I'm gonna take this from the fring, work off how movies are creating their movies to keep our attention throughout the entire movie in the way that books are written to keep our attention throughout the whole book. So the Karate Kid is a movie? Have you seen it? If not, you can think about James Bond when I'm walking you through this. But the Karate Kids goal end goal is to gain respect, respect from the people who is bullying him. So I'm gonna take you through this and the step by step to see if you understand the entire story after I explain this in seven simple steps. So first off, we're having the hero. The hero in this movie would be your customer. Right? Because we already talked about this in the last video. You don't want the hair to be your brand. You wanted to be your targeted customer, your potential customer, or end your audience. So the Karate kid goal here is to gain respect. Okay, so, karate kids, it's the hero. And then we have the problem. The problem is the bullies, the guys who is bullying him was beating him. So this is the problem that we need to remove. And then we have the call to action. He can't take it anymore. So he's searching for a solution on how to get these bullies off his from his back. Basically. So how is going to do this? Because the bullies, they can do karate. And he has no idea whatsoever on defending himself. He don't know how to fight basically or defend himself. So what he is doing is he is meeting this guide. This guide in this movie is called Mr Miyagi, and he knows everything about karate. Okay, so he knows everything about defense. But in the beginning off, when they're meeting which other things, karate kid, he has to wax on and wax off different cars, too. Basically learned so movements within karate. But it doesn't make any sense for him. So he's doubting his methods. But as you might understand, based on a movie, everything works out in the end. But he meets this guide and they're having a challenge to come over. So they are going into a competition together on the Karate Kid with Mr Miyagi, who is his coach, and their challenge is to win the entire karate competition. And in the final he meets hit this bully guy who is bullying him and off course, Boom! No good story without the bad and right. So he beats the bully and he wins the competition. And the change is then that he is gaining respect from these. Bully is bully actually takes the trophy from the guy who is commentating the entire fight and gives theist to Karadzic it. So he has gained respect. His goal is then achieved. And then he has his new life full of respect. You can see here his proud guide or his proud coach, you could see his face here with his new life. And why I'm telling you, this framework is because you can use the very exact framework to create your story. That is exactly what we're gonna do if you look on the screen right now under all different categories on all different seven categories. Here you can see that I am having some text here in red. So your hero is basically your targeted customer. Their problem is what's in the way for them. What is it that they want to overcome? The call to action is what sparks their action to look for you because you are going to be their guide. Your brand is going to be their guide. Their challenge is basically the end. How are you going to come over this problem and reach success for this company or for this individual person? Whomever your targeted customers are and then they change the decided results. How does it look for your targeted customers when they are achieving their goal and then the new life? So when they have their product or service and everything is good when you have sold their problem, how is it going to look for them? What is your customers decide life after that? Are they going to save a lot of money? Are they going to be better at playing guitar or what is their decided life? So I'm gonna walk you through this step by step now and the first thing we need to write down is the hero, your targeted customer. If you look at this small text, I'm going to read it out for you. Mark wanted to start living a more flexible lifestyle to spend more time with his family. Okay, so we're already inside off this story. Mark wanted to start living a more flexible lifestyle to start spending more time with his family. So who's the hero here? Who is your target customer? Mark Off course. Right. And then the next step is to figure out what their problem is. So this is something that you would like to think about in alignment with your products and or services off course. So what problem can you solve for your potential customer? So he knew that he needed to start his own business. To do that, to live a more flexible lifestyle to start his new business, Mark needed to educate himself with his bad experience of education in school and very little money to spend. He felt pessimistic. So what is the problem here? Well, the problem is basically that he has very little money, little money to invest into education. OK, so now we have pinpoint marks. Problem, right? And we know that he needs some education in order to start his own business, to live a more flexible lifestyle. What's the next point? The next point is to call to action what Sparks marks action to take action on his problem . Well, one day he scroll through the Web looking for answers to his desire off running his own business from home and came across our online education. So what is it that spark? Six actions? Well, ofcourse, to run his own business, right? That is what's like firing up inside of him because he knows if he runs his own business, he can spend more time with his family. Next step meets their guide. So this is where Mark meets his guide. To his surprise, he saw that online education in front of a costed a fraction of the price he would have paid if he would have signed up for a physical course, so the course would only cost $15 included our 30 day money back guarantee. So where does he meet his guide in this story here off course here, the online education. So we are the guide. Me and Roman is the guide for Mark, so the online education is the guide. And then next step is their challenge. What is marks? Challenge? Mark hesitates. Could such an inexpensive course that's also online and risk free still be valuable and effective as a physical? So the question here is what is marks. Challenge marks challenge here is actually his emotions. He is hesitating on. If an online course would be as valuable as an physical course. We already know that Mark has bad experience with physical courses, but he has no experience whatsoever with online courses. So that's why markets hesitating on if this is even worth his time and money that change six months later, and he has now started his own business and quit his job after following the steps in the course. Great, right? So this is actually that's the side results. Where do you want to see Mark? Where do you see your potential customer when you have solved their problem? What made this possible, he'd say, is the premium support in the course. You'll get all of your questions answered within 24 hours, which truly helps all the way. Awesome. So where is to change the changes here? He has started his own business. He has went through with discourse, and six months later he has now started his business. And then then new life. What is your customers desired life? That is what you would like to pinpoint in the next step. Let's have a look. Mike loves his new, flexible lifestyle, where he can spend more time with his family while doing all the work from the comfort off his home. We believe in creating affordable online courses to change life. That is our slogan, but we're here. Can you see your customers decided? Life. Let's have a look flexible lifestyle so you can see that it's basically a red thread throughout this whole text. If you pause this video and just read it through, you will have a better understanding on how you can pinpoint your target customers in the text and what's in the way. What sparks their action? Your brand off course. How can you like? Be creative with writing about your brand without bragging about your brand business or service or products, and then also at their competition. The competition here would be that Mark hesitates so his emotion may or may not come in the way for him to take an action on action on on desire outcome that he is looking for. And then they change. What is the decide results? And here it is to start his own business, which he achieved with using our online courses and then his new life. A flexible lifestyle. So you can three see a red thread throughout this entire brand story. This something that we can put up on a website. This could be something that you have getting some feedback from earlier customers when they have both your products, services and so on. But this is how you can write your brand story step by step now, Eustis framework. And be creative and good luck with your brand story. See in the next video 28. Name Your Brand: Welcome back to the course, guys. Now, in this video, we're going to look at how to name your brand When it comes to brand naming. What should you look after? And how should you look after it? And what is a good brand name, etcetera? We're going to cover that inside of this video. So let's said I've into it. Remember, guys in your branding template, you can go to page number 11th with this brand name and you have on explanation just beneath the title here on how to write this. I'm gonna walk you through it right away before you start writing out some examples on this sheet. Here, Let's start. Alright, guys. Naming your brand could be with Tricky writes. Um, there are a lot off brands out there today. So what should you look for? How how would you even go about brand naming or naming your brand? Let's have a look. So, first of all, we you need to be creative. What do I mean with being created? If you look on the screen right now, let's say that you're selling shoes, Okay? You go to Google and you write in shoes and then you write in synonym. Okay, so maybe you are having a brand name in your head, then you already know all of this. You can stop watching this video, and you can move on to next video. But using the word synonym after your product or service is a good way to get started. And then trying Tunisia down a little bit would be a good idea. So, for example, if you're selling running shoes, you can write in running shoes, sinner name, and you can see just beneath that that you're getting a little bit. Other results, like boot, clit, cowboy boot, loafer, pump slipper, sneaker, tennis, shoe, etcetera. But by collecting all of these kind of synonyms using Google or using other websites online , you can basically start creating your own mind maps. So from shoe, you get slipper. You get sneaker, you get low for you, get boot, and when you're thinking about your brand name, think about firstly, what difference do you make with your product or service? Think about your product or service as a whole. What types of name do you have on your product or service if you're having several products than it might be a little tricky to go into and taking the name just from one of them. So maybe think off your industry as a whole. What is that you're doing? What is it that you're selling or helping people with? So by creating a mind map, you will get better understanding on how to pivot and how to be creative with words, because that is what it's all about. Be creative with words. Make it future proof. So let's have a look at this brand name that I just came up with. Runs four women. So if I would like to make a brand name Future proof and I'm selling shoes, for example, and I'm just right now selling women's shoes and I'm concentrating on selling to women. But then, in the future, I might want to sell to both men, Children and women. Then this wouldn't be a good name, right? So my thinking about where your business will be in five or 10 years and how you can expand it. You do also would like to think about your brand's name so you don't limit yourself with selling only shoes to women, for example. But if you are concentrating on that market. Then you, of course, rounds for women would be a great name, but think future proof. So what can you do instead? Off run for women, you could write runs for humans or something like that, using sets or s or whatever. And by doing this, you set up yourself in your brand for future success. So you don't have to change your brand name in the future and then make it remem arra ble. That was a hard word at re memorable. So as you can see on the screen right now, we're having Google flicker. PayPal, eBay, women, You Nike. Easy to remember their short and sweet. And you do want to keep in shortness were easy to remember when it comes to typing them into Google's search when it comes to. Maybe if you're having a personal brand and you are telling somebody out on the street Hey , go watch my YouTube channel and you're having like 57 words in your name, then it's pretty hard for them to find you on YouTube. But if you're having like a short and sweet or an easy to remember name, then they can find you on YouTube. They can find you on other social media platforms, and they can start connecting to you and with you look if it's available. This is very important guy. So you do want to go into pages like Go Daddy, for example, we can check if your domain name or your brand's name if you're creating a website. If you are online, you need a website, so you need to shake. If the domain name the name off, that website is available, you is going to go daddy dot com. I can have it in the least three sources for this video you're typing whichever website address that you would like to have. You click on Search domain and then you will have a result here saying that if it's taken or if it's available, that is a good starting point for your brand name to shake. If the domain is available or not, if it's not available, then you can write your brand name and then the industry that you are within. For example, let's say I would like to have Robin and Jesper than dot com. Then we could pivot that a little bit and maybe take Robin in Jasper's courses dot com and see if that is available. You can do the same thing for your searches, and then you can go to a website called Shake user dot Argue can also go to name check it out Argh! And you can type in your brand name here because now we would like to see if our brand name is available on different social media platforms such as instagram, YouTube, Twitter, Facebook, Quora, Pinterest, etcetera. You can also do this manually. You can go into their platforms and you can search it manually. But this is more or less like an combined name checker for all of the platforms. Just typing whatever brand name you would like to go with. And then you are getting results used to wait a few minutes and you can see what platforms that these brand names are being used on and which platforms they're not being used on. And you do want to go ahead and use a brand name that is not being used on any platforms whatsoever. So once you have that, you do want to make sure that you like it. Ah, lot off course so by being creative, looking in different, like workbooks and doing your mind mapping, asking friends and family what they think. Because that can also really helps and making it future proof, which means that if you are having an outlook off your business right now and you're thinking maybe 5 to 10 years ahead way would you like to be? What type of name is going to late to that type of business and type of product and services that you are going to self are? You are personal brand. Can you then take your name and then your industry to combine the together it is already taking? Alter. Make it memorable. Make it short and sweet. Don't use too many letters. Don't mix too many letters up together so that when you are talking to a potential customer or to anybody on your travelers on your top travels or anywhere you are in the world, it should be easy for them to go into Google and type in your brand name and find your business. And also for your social media. Yes, keep it. Remember Herbal look, if it's available off course, then you can go to go that it dot com, and you can go to use or shaker dot com and see if it's available or not on social media platforms and your domain name. If your brand named a brand name that you would like to name your business after, is it available on all of these platforms? Because hopefully you're going to talk about it. Ah, lot in the future. Good luck with naming your brand. I'll see you in the next video. 29. Create Your Tagline: good job so far, guys, we have created our brand name and we know which direction we're going with our brand. Now, in this video, we're going to have a look at taglines. How can you write on compelling tagline for your brand? Let's dive into it. You can now go to your template business burning template. Go to page number 12 which says, Brad, tagline. And you can see a small explanation just been needs, which will help you to guide you through this when you are writing your tagline for your business. But let's dive into the video now. The first question on the mind might be what Issa tagline, Jesper. Well, let me explain to you, just like Nike has here, just do it. That is their tagline. So a tablet is a memorable phrase that represents what to your brand thus or and what it stands for. So your tagline is something that your customers should connect your brand to and remember , you buy based on what your brand does and what it stands for. So how do you come up with a good tagline? Well, might start writing. What you do and stand for is a good way to start. So let's have a look at this. We sell online courses me and Robin. We sell online courses that helps people change their life for an inexpensive price. That is what we are doing and also what we are standing for. So by start writing different sentences around your business on what you are doing and what you are standing for, we can start, create different tag lines and then choose whichever tagline that's resonates to us as a brand. So we sell online courses that help people change their life for an inexpensive price. Let's find out on how we can make this shorter, because now it's time for us to trim this down just like it's on Nike. Just do it. I assume that they started the same way. They started with a longer sentence on what they're doing, what they're standing for, etcetera and then the extreme that down to just do it to tree words. Now you would like to keep this at five words, if you can five words or less, but try to keep this as short as you possibly can, so we sell own life courses that helps people change your life for inexpensive price. How can we train this down? Let's have a look online courses that change life or lives. So if you have a sentence, maybe you have to fix the grammar a little bit. And depending if you're talking singular or plural role or whichever here but only courses that change life. That is how we are trimming this down. So online courses that change life that is a slogan or a tagline. The difference between a slogan and the tagline is the tagline is something that sticks to your brand. And the slogan is something that sticks to some campaigns that you have been doing for Coca Cola, for example. They changed their slogan all the time, and all kinds of companies are doing that as well. But your tagline is basically what sticks to your brand. So you do want to make it. Remember, Herbal, you do want to make this something that people remember. So if I'm having McDonalds in front of you, what is their tagline? Just tell me that. Just think about it for one second. What is their tag? Ling? I'm lovin it right? And then let's take Loreal Paris. What is Laurie ALS tagline? Because you're worth it. Of course. Let's have a look at Apple. This is a little bit more difficult. I had some difficulties with this actually on, but maybe that's because they weren't too much on the television when I was a kid, but their slogan or that tagline but rather is think different. So Apple is an innovative company, and there's tagline is Think different. Make it relatable. You always would like people to understand what your tagline is to your company so that people understand what you are saying. Basically, So FedEx is and deliver company, and their tagline is the world on time. Then you understand or can understand that they would like to get on time with something right? And if you understand what FedEx is doing, then you will remember this tagline because they're delivering packages. Subway Eat fresh, simple, short, sweet, very. Remember herbal. So eat because subway, they are making the sandwiches and they're fresh. Everybody wants to eat fresh food, right? So eat fresh is subways. Tagline Nokia connecting people. Now Nokia is a company off. They're doing cell phones, and I had Nokia when I was a kid. Maybe you had it as well, Or maybe you don't understand what I'm talking about. But anyways, their tagline is and has been, for the last over 20 years, connecting people because they're connecting people, the phones, so it's relatable. I understand what they are doing, and I will for always. Remember this struggling, so use emotions to connect, to connect you to your customer. You're tagline to your customer like Disneyland is doing here, for example, the happiest place on earth. So if you're going to Disneyland, you will be happy because it's the happiest place on Earth. You can use emotions this way. Or, for example, Coca Cola taste the feeling. So Coca Cola is all about happiness and gathering people to drink their Coca Cola because once they are making more money, if more people are buying their Coca Cola's, but also their brand message is to connect people, and they would like you to taste the feeling so they're getting into emotions here as well . Airbnb services all around the world, which is surrendering out different people's houses. You can sign up toe Airbnb if you're having an apartment or a house that you would like to rent out to other people and their tagline is belong anywhere. So they would like people to feel like they can just get to one country to another place inside of their car own country. Get your place and they feel like home. Basically. So people belong anywhere. That's their slogan. So but starting writing what you do, what you stand for, trimming it down, make it remember, Herbal, make it relatable so that people can connect to what you're saying from your tagline and your brand name, and to use emotions to connect to your potential customers. Awesome. Then you have created your own tagline used to template in the resource is for this video to guide you through this as well. If you have forgotten what I'm talking about, either side of this video, see, in the next few device 30. Your Brand Colors: Welcome back to the course. Now in this video, we are going to go into a little bit more of your brand's design. We are particularly going to talk about your brand's colors. Why does it really matter what colors you are having on your brand? When you are marketing, when you are creating your logo and all of that stuff, we're going to dive into brand color in this video. So let's start. And don't forget to download your business burning template. Go to page number 13 to brand colors. You will have in small explanation down here and the bigger picture with all the meanings off all kinds of colors on your template. Let's time into the video. So brand colors. You might ask yourself, Why can't I used to pick my favorite colors and be fine with that? Well, different colors has it own meanings and also can be based around different types off industries that people or your potential audience are thinking about when they're thinking about different types of product or service. That's why we're going to dwell in a little bit more in depth on this in this video. So what are the meanings with different colors. Well, let's start off with the color blue. Their color blue taps into the emotions off people, and the blue color often gives trust feels responsibility, honesty, loyalty and inner security. So if your brand personality goes in line with this types of emotions, and then blue might be your collar. And it's used to reduce stress to calmness, to relaxation, to secure and to create water and is often used in the industry like finalist security technology, health care and accounting. And if you think about one brand that is using blue as their main colors in their branding , what type of brands do you think about when you when you hear the words trust, responsibility, honesty, loyalty in the security? I think about Facebook. Facebook. If I go on Facebook, I am leaving out my personal data like my name. Maybe, where live etcetera. If I would like to have those type off information secured, then I can sign up with Facebook and they are a within the technology space. So if your brand is blue, then you know that type that down. Otherwise, let's move on to the next color read so well read that taps into the emotions off. Energy, passion, courage, love, excitement. So if your brand personality goes in line with eater energy or courage, or maybe passion or love or excitement, then read might be your color for your brand that you are going to using your branding campaigns and maybe in your logo design as well. And bread is often used to create urgency. You know these big sales signs when you go into different stores, so create urgency to stimulate something within you to also get people to have labored caution. Maybe it's a sign that says, Stop when you're driving on the road. This is stop. So it's a caution sign. And to encourage people to do things and to draw attention, industries goes find with red. That's food, sports industry, entertainment, toys and fire protection. Now, if I say the caller read, what type of brand do you think about when I say energy and courage? For me, it is Red Bull because they are all about these extreme sports kind of vibe. So if you were color might be read if your personality, your brand personality, is something that reflects in the color off red then write that down and take you that with you, orange or orange taps into the emotions off. Independent, optimistic adventurers, fun and creativity often brands that are pretty new in a type of market that would like to go into destruct. That market can use orange, and that's pretty common when it comes to brand me. It is used to fascinate to draw attention, express freedom, stimulate and entertain, and are often used in the industry like food, art, sports, transportation and entertainment. Now, if I say caller orange, what types of brand do you think about? And when I say that type like a brand, it could be a brand Lobel, for example. For me, it is Amazon Amazon. They are optimistic, and they are creative. I mean, they went in and disrupted an entire marketplace with selling all kinds off stuff and all kinds of stuff. Within food. They're selling Artzt after sending and detainment sport equipment, all kinds off stuff, so orange Amazon would be the color for me if you are trying to convey, able to give them motions off eater, independent, optimistic, adventurous, fun or creativity or new thinking more rather than orange might be a collar for your Brandt yellow. It's happiness, right, guys, happiness, positivity, spontaneity, opportunity and to see estimates. So it's a happy caller and is often used to affect different types of mood. So if you're feeling a little bit sad, it can helps you to feel you feeling a little bit more positive, more like happy. And it's an energized callers, which gives you energy of aches, awareness on create relaxation and stimulate people to feel better. And it's off to use in the industry like food traveler, leisure, sport and transportation. So if you are within these types of industry, it does work for other industries. But I often used in these types of industry, So it's a good way for your audience to recognize what types of industry that you are within and yellow. What type of company do you think about when I say the caller yellow? And you can also do that in alignment with happiness, positivity, opportunity, etcetera. I think about the M, the Golden M, the McDonald's Let's move on green tap into the emotion of safety, stability, harmony, balance, reliability and is often used to encourage, nurture, balance, relax and process people, and it's often used in industries like banking, farming, nonprofit organizations, real estate. An environmental project is also used in food industries. For example, you know these vegan signs with A with a big V, and it's green. That kind of industry. Now what brands do you think about when you see the color green? For me, it is s ear be. It's a Swedish bank company. So it's all about money for me when I see the caller green money and healthy food and the next color would be purple. Now there are also, when you think about this, charts there are dark purple would be dark green, dark blue, dark red, and it can also be like a little bit more lighter colors. Eso when you're going into the compress. So, for example, if you're going with a lighter color, it's often a little bit more happier, moody kind of collar. And if you go into the more dark, it becomes a little bit not depressed, but I would say rather, maybe a little bit more serious collar. So whether you are choosing more like a purple light purple color towards the pink one, it's a little bit more mood, a little bit more happy, little bit more sensitive collar and compared to the darker one. What is made a bit more serious a little bit more to the point, if you know what I mean. So purple is often related to emotions like imagination. Spirituality, compassion, sensitivity and mystery is often used to inspire to spike creativity to a spread system for luxurious products and intuition. And it's also used in industries like beauty and fashion. And that's what I meant with that more lighter purple, in this case, more towards the pink one in women's products in religion and human Terrien industry and purple for me would be curves. Curves is on a woman's Jim company. You go to curves, and you do your 30 to 45 minutes exercise, and no men are allowed in. So for me, it's more feminine color and also depends if you are using a lighter version off the purple , where the darker version off the purple next one would be black. Okay, so black is to tap into emotions off discipline, power control, authority and elegance. It's a little bit more often aggressive kind of color. If you're having that like base color. We gonna go into what based colors means in a little while, but it's more like a little bit more aggressive when it comes to emotions. Power authority. You know that you are maybe the leader within that industry and is used to create fear, intimidate, show authority, create mystery and hide feelings. So a little bit more maybe masculine color, or also a little bit more like the boss color or the leader in that industry, and is widely used like mostly used in combinations with other colors, so black could be the base off your company color. We can also be one color that you are using with other types of colors, which we were going to in a while but is widely used among all kinds of industry. So what types of company do you think about? If I say black for me, it's crystal clear. It is. Apple is authorities. Powers discipline, its elegance, all of that stuff. Then we have the white color white taps into the emotions like lightness, goodness in the sense, purity, virginity, those kinds off light or feelings. So it's totally opposites to the black color and is used to develop fate. Create positivity, show cleanest spike hope. Give balance, etcetera. In its violent used among all kinds of industries out there, whether you are and within the fitness industry or if you're selling cars, it is also mostly a color that you're combining with other colors. So the two happiest colors, I would say, would be jello and white, while the two most like how to say direct to the point, would be purple and maybe black. So what type of company do you think about when I say white? For me, it's uber, but here you can see they're using two different colors. It's black and white, so it's white on a black background. So what colors are your brand? Just think about it. You can pause this video. You have the same kind off picture in your template, which I hope you already might now have downloaded because I would like you to choose three different colors for your brand, you might ask, Can I have more color sentry? You can have more color sentry, but it can also be a little bit like confusing for your customers or potential customers. On what types of brand. You are because one thing when it comes to branding is that you should be recognizable. You should be easy to recognize you imagine yes, if McDonald's had their M the golden M in yellow, black, purple, gray, all kinds of colors, wouldn't that be a little bit confused if I asked you, Can you please draw my logo type? And then you would like And what color should I pick? So keeping at that tree is pretty basic, and it's good for your brand. So first off, we have that base color. This is the color that you will be using. Mostly. This is the color that your logo will be in, and this is the color that your personality reflects. So when you are talking to your audience or you are talking about your product or service, they know exactly what type of color your brand is in. So this is your base. Then we're having your accent color. Your accent color is something that supports your main color, and in this case, I have picked blew. It can also be gray. It can also believe green or purple or yellow on anything else, but it should somehow match your base color and also reflect your personality, because you will use all of these colors in your website on your logo and your marketing material. If you are creating different graphic, the signs etcetera for your brand and then we're having your neutral color, and in this case I picked white. But it can also be great. It can also be bache. It can also be black. This is if you creating a website, for example, this is what most of your website will look like. So in our case it will have a white background, for example, and then the text on top of that or the logos etcetera might have a bluish color. So now it's time for you to choose three different colors that represent your brand. The best you can check with in your industry. Your competitors. What types of colors do they use? Do I like them? Do I want to maybe reflect my personality and not away? Then do that. Choose your base collar, your accent color, and you're neutral color, and do it with the template that we have provided in the resource is for this video. Good black. I'll see you in the next year 31. Your Brand Fonts: well done so far, guys, in this video, we're going to move on with your brand. The sign and we're going to have a look at fonts. How do you know what types of funds that you should be using for your brand and what types of funds should you choose between Now your fancies basically their graphics off the text that you were going to use for your marketing campaigns in your brand logo and in the text on, for example, articles and blood post on your website. So let's dive into fonts. Now go to Page number 14 to brand funds to fill in what we are talking about inside of this video so that you are having a business branding strategy off their discourse in your hand . Now funds is the same as it is with collars. False is something that will represent your brand, something that your potential customers or the audience that you were trying to reach out to will remember you by. Are you having a clean look on your funds? Are you having a little bit more retro stylish fund? Are you having a little bit more like descriptive fonts? A little bit playful and creative that will represent your brand. So what should you really think about when you are picking a front or different fonts for your brand? Well, first off, of course, choose one that you can read write because this one you can definitely read within milliseconds. But this one is harder right now. You might like this descriptive kind off the thorns that you're seeing on the right hand side here. But it's not easy to read to choose one that you can read and then choose one that the emotions, the personality, the emotions behind your personality that you would like to communicate to your audience is something that represent you and your brand. Now you can well into different types of funds and personalities and do it very, very complex. But just looking on this different types, what types off the fund or textile represents your brand the most. You would say, if you just have a fast look on this and you will get an understanding on that different types off fonts can give different emotions now, the 1st 1 could be okay. New and happy. The second could be quirky, that bold in the bottom, where since my brand could be a little bit strong, confident. So every different funds has its own emotions behind it, and you have to find what represents your brand. For example, Rolls Royce Rolls Royce is very expensive cars, tens of millions of dollars for and car, and you can see there Loba type here, then Ferrari. They're using these types off funds, as you can see, and then Bugatti is also a sports car. Very, very expensive cars, and they're using another type off front. But they're selling cars, so fonts is not generally over and particular type off industry, it's more what your personality is. Maybe begat this a little bit more brave. Maybe Ferraris. A little bit more retro ish style maybe, but Rolls Royce is also a little bit more luxurious, so all kinds off phones represents different types off emotions and personalities. So we're having modern versus vintage. Okay, so modern would be Bugatti, for example. You can see this little bit more cleaner. You can directly see what it says, and then you're having this Ferrari with a little bit more se riffs. It's called. It's the ending Off all of the letters are having some kind off how to say some kind of ending to the ending, if you know what I mean. So if you look on the letters, you can definitely see that they're baguette is having a more sleek, modern, a minimalistic look to it. It's be without any others like endings. And then you have Ferrari that is having a little bit more happening to it, with a little bit more vintage kind off typing the fonts that you are seeing. We didn't use paper. For example, you can see that Ferrari is using that kind off phone style. Now. If you are looking for something unique, something uniqueness for your brand, you can go to a website called You Work for a Damn. Let's go there and I will show you how to find an unique fund for your brand, right? So now we are in. You work for damn dot com, and in here you can find fund says it easy where my arrow is pointing it. Right now, you can find graphics, photos, videos and more stuff. Let's click on fonts. I will have this websites link in. The resource is for this video as well, so you can go there and check them out, and then it care. Scroll down a little bit. You can see that you're having different types off funds that different types of graphic designers have created. So you know that people aren't using this as frequently as they are. You seeing regular once that you can finding, for example, your word. If you're writing and blogging posts on WordPress, for example, you can find different types off funds there, but these ones are a little bit more personal. You can also hire and graphic designer to do and particular font just for you. If you would like to do that, that would cost you a lot of money. But in here you can basically a scroll through here, and you can see different types off styles. And if you are feeling like a particular style that represents your brand personality, you can basically just click in on that one, and then you can see what it's called. This is called algebra, and it's costs starting from $19 then depending on what you are going to use it in, and you might have to add a little bit more money, but you can see how it looks on different types of collars and different types of backgrounds, etcetera. So if I'm your scrolling through here, you can see that they're having different types of funds. They have light to regular medium, Sammy bowled and black, and everything is included when you are buying this package and then you can see how it looks, for example, here on text on and in that title. And then, if you're having, for example, on a branding packages, it might look like this if you're having a black and white ish colors, and then you could see how it looks of different types of colors and different types off things, so in text and maybe on your products and services at Set and even on cell phones like this . So if somebody is going to website and you are using this particular font than you can see how it looks with a title here in the top, maybe this is your logo, so you can just go into you work for them, click on the link in the resource is, and if you are wanting to have a living more unique look to your brand. Go in there and have a look for yourself. Just have in mind that you have to pay for this funds, but then you are standing out a little bit more if that is what you're looking for. But there are two different types off basic styles that we are talking about when it comes to fonts. The 1st 1 would be some serif, and the other one would be serif fonts. So Sounds Saref looks a little bit more like this. Little bit more minimalistic, little bit more easy to read, I would say a little bit more modern. And then you're having this saree fonts, which looks a little bit like cowboy ish modern, a little bit more high end, more expensive, luxurious products like he saw Rolls Royces using these types off fonts. And if you're looking on Bugatti, which is also a sports car and which also costs a lot of money, they using this a little bit more modern look. So if you're having a maybe a new company and you would like to go for this modern kind of look, then San Serif could be something for you. But if you are having a new company and you're looking for that little bit more vintage old school ish look, then you can go with their own. The Serif font, for example. This is totally up to you. If you have no idea you can high a graphic design, and that is going to help you with all of this stuff. Ask friends, ask family. What do you think my brands personality represents for you. So there are steps to this. First of all, local phones. You have to choose your local phones. You can go with PayPal. They're having a little bit more bold ish, kind off fault, which means that the letters are a little bit thicker. And then we're having Google, which has this kind of slim the sign and that they are using the Sand Saref. And then we're having V meal, which you can say that you can find on. For example, you work for damn dot com where you see that they have. Maybe having designer decide is for them, because this is nothing that you can find the regular programs for, like board press a word or something like that. When you're writing your blood posts or whatever. So this is a little bit more unique. Look, I would say so. You need to pick your logo fonts first, and then your body copy fund. This is a text that you are going to write the most in your block post in your articles and maybe on your sales page at set you on your website, basically, and then also in your marketing campaigns. What kinds off fund would you use on pictures? And maybe in the videos that sets up that is your body copy fund? Then we're having the headline front says it. All right, the headline. The title off. For example, In your blood post, you can have different sub header so you can use the same kind of fun there. And then you would like to pick your accent Funt, which is basically defunct that you will be using for and getting people to other websites on your website, or to click a link on cetera. So you do want to be able to separate all of these. You can peek the same for all of these, but it can be done a little bit better by picking individually and it can look something like this. For example. Let's say that we're have being on their image like this, and we're having something we would like to sell. You can see also that on this picture, I added our logo in the top left corner where this is our NJ. So we're gonna break this down on how it can look for your brand. First of all, our NJ this is the logo, for example, can have the fund off Adrianna extended and it can be in light, which means that it's a little bit thinner, then regular funds and then we can have the headline. For example, in Helvetica No way. For when a name right in bold. So it really stands out. You can see it. Clear it. It's loud. So that is what you would like people to see the first. And then we can have this body copy fund in Arial on Uniqlo did M s and regular, for example. And then we can have this accent fund basically the links that we would like people to click on or if we have something loud in the text that we would like to convey and tell that audience that is reading this block poster, article or sales takes or whatever to really see. And it can be in circle round and an extra bowl so it really stands out. So you want to pick your logo front. You would like to pick your body, copy funked their front that you're going to write them the most. And in the headline, What type of Hedlund rest presents your business the best and then the accent front. You can also go to these. You work for them that come to get and is unique funked by that, if you are feeling for that, otherwise you can just go into any word program that you can write in on your WordPress website on your weeks website. Whatever to just check for different types off phones. You know when you're writing, you can pick aerial. You could pick, American Time writes. You can just collect that little scroll down button, and you can see what fits the best. What represents your brand? The best. Ask friends and family and see if they think the same as you do. And in the resource is for this video. You have this page number 14. Go to that page and start writing down your thoughts and your strategy. Good luck, and I'll see you in the next video. 32. Brand Logo Types: Welcome back, guys. In this video, we're going to have a look on different types off logos. Yes, we're getting into your brand logo, your face outwards. How it's can look so that we in the next video can make sure that you have a plan for your logo. So let's dive into the different types off brand logos we can create. Just like I've already mentioned. Your brand logo is basically your face outward. That is what your customers will remember you by off course. Hopefully, the products and services that you are providing and selling is the thing that they will remember the most. But they will remember you by your logos. That is what we are going to dive into inside of this video. So what types of Loga types are there out there? First off, we have the icon just like Apple, as you can see on the screen and Nike, the swish and then the McDonald's M. Now these are bold abstract. I can really relate to this If I didn't understand what types of products or services these big large corporations are providing to their customers. Apple. I don't relate an apple, too, and my Mac book that I'm sitting on right now. If I didn't know about this product, that's Nike. Swish doesn't tell me anything about sports, but it's bold and it's aggressive. So I understand where they are going here and the mcdonnells m. I don't relate an M to a burger if I didn't know about McDonough. So Onley. Because these companies are huge today. I know exactly what I'm getting. I know exactly what to remember them by. But if you are new in business, you're having your startup may be up and running. Or maybe you are in the starting piles than to go after. Just The icon can be a little bit bold because normally the icon doesn't have too many letters or even letters at all in them. So it can be hard to remember you by if you don't have a magnificent idea that people really can, like, bind your logo to with the type of business that you're doing. So the icon is more for the large corporations, the large businesses in the large brands, and then we're having the word mark. The word mark logo could be something like Coca Cola, Facebook or FedEx, as you can see on the screen like Coca Cola is going there for them. Or, like customized phone style and Facebook. The same FedEx this same. They have paid maybe millions of dollars. I don't know thousands of dollars, at least for their brand logo for their fun type. So the word mark is basically your company's name with some type of custom fun. So if you're having a brand name that you would like to create a logo around, then you can do that. That is called the word Mark logo. You can do that by just going into a website or to maybe talk to a graphic designer. Or, if you're graphic designer, your self awesome. Then you can create a word mark that's specifically created for your brand. The letter mark. What is the letter marked? The letter mark would be something for corporations or companies and brands out that are having a name that could be hard to pronounce. Maybe it is in a foreign language. So maybe if you are from America, maybe people from Asia has hard to pronounce or the other way around, or something like that. Or maybe it's simply too long off a word, and you don't want to make a word mark for it, and you don't know how to make an icon for it. Then you can make a shortening like, for example, under Armour has done here. You can see that design you for under, and then it's on a four armor, and the same goes for you. Let Packard It's a hard name to pronounce, but HP they're making computers and stuff like that. So they have also made this letter marked logo and then HBO, where you can watch your serious and you can watch your movies. They're called Home Box Office, so if they were have written Home box office, I wouldn't understand what type of company would be. But HBO makes it like more director point, and you can use this letter marked type of logo type in order to take a long word and do that shorter. And then we're having the combination type of logo. That is when you're combining an icon with, um, word mark, just like Adobe, for example. You can recognize them just by looking at their logo, and you can also recognize them just by looking at their word, mark their name. And the same goes for Pringles, for example. You may be if you have even eaten Pringles, you may recognize this man with a moustache, and then you have Pringle State. But also this combination mark can be separated into. For example, if you having a shirt that you don't want have this man this Pringle man with a beautiful moustache on your shirt, they can also just write the word market Pringles, and you will recognize and remember what name that is goes for burn king. Same Adidas. The same with the Leafs. If you're having a pair of shoes and you only have these tree leaves on them, you would recognize that this is Adidas and they have even another type of logo with tree like bars. I imagine you might have seen this, but also in the shirts or another kind off products or services. You can have just either the icon or the word mark, and the same goes for Nestle A, for example. But the tricky part here would be in marketing campaigns if you already are having an audience there used to maybe your logos, but not your word Mark, then it could be hard for them to recognize that it's you who is marketing to them and can also be quite confused if you are using your logo on one piece of product and maybe your icon on another piece of product. But this works very well for bigger corporations, bigger brands as well. You can do this to establish yourself in your marketplace within your industry, but just have in mind to be a little bit careful when doing the separation off the icon and the word mark in your marketing, because it can be a little bit harder for your audience to recognize you by either the logo or the word mark. And then we're having the emblem. The emblem would be Harley Davidson, for example. It's more or less like a shield and then inside off the logo or the chilled you're having on text written. So Harley Davidson has this kind off Loga type, and then NFL. The American Football League has it also, and an NHL, the National Hockey League. You can see. And this is very common when it comes to like sports. For example, to have an emblem on the shirt. It doesn't matter what type of sport it is, but it is very, very common. So if you're selling sports equipment, for example, this would be a good way to go about your logo type. But it's basically five different types. I assume there are more different types out there, but this is good guidelines for you to be able to get into that creativity space. When it comes to your lower type, maybe you feel like, OK, I want to do it myself. Then you can go to pages like Cannavaro dot com. Can't wait to see I can have it in the resource is for this video, and you can create your own logo type. But if you do want to go and do this professionally and you are not a graphic designer, that I would definitely hire somebody, and we will talk more about that in the next lesson. But just have in mind that you can create that I come word mark letter mark, the combination logo or the emblem. I'll see you in the next video 33. Your Brand Logo: Now it's time, guys. Now it's time to die. Wien to your brand logo. How is it going to look? What should you think about when you creating your logo? Or what should the designer that you might hire, think about when they are creating your logo so that your logo represent your brand, your brand's personality, your vision, your mission, your values, etcetera? I'm super excited, So let's dive into the video right away. First of all, go to the template. Go to Page number 15. You have on more in depth explanation here on how to write this down so that you can write all the steps for your designer or just for yourselves, down to this business branding template. Page number 15 Brand logo. Go there right away. Let's dive into the video. Oh wow, guys, where to start with your brand logo? It can. Looks like anything, right? You maybe have an idea where maybe you have no idea. What guidelines should he go after? How should you think about when you creating your logo? Well, there's a lot of things to think about, right, but I'm going to make it easy for you in this video. First of all, we're having choose your type. You remember the last video when we went over all different types off brand logos that you can create. You need to choose your type 1st 1st of all, do you want to go with the icon or do you want to go with the word mark? Do you want to go with a letter? Mark? You want to go with a combination type of logo or you would like to go with the emblem. What off? These types off logos represents your brand the best. Maybe it is the icon. Maybe it is the word mark like Coca Cola, Facebook, maybe you're having and beautiful name that you would like to write in a beautiful funked type. You can just go to our website then and see if you can find a graphic designer that can create that for you so that you stands out from your competitors. Or maybe you're having ah, long name or name that you don't really think that people can pronounce to speak correctly . Then you can use the letter mark too short it up with your initials, for example, and then or you can go with the combination mark. You can create the logo and then maybe have your word market with other words, your name as well underneath inside of it or above the logo. Whatever fits your both, whatever you think represents your business and Brad the best or the emblem. Maybe you're having a sports equipment kind of company, and you're selling those kind of stuff for your having some kind off teammate products or services that you would like to sell, and you feel like Okay, the emblem really represents my brand that most I am going to go with the emblem. So, first of all, choose your type of logo. Once that is done, you do want to go on and have in mind that you do want a simple to sign. Let's have a look at this. Can you see on this logo if you don't read the text on the logo? What type of company this is it, says Apple Computer Company. This were the first logo in 1976. Could you please paint this for me? You can see all the details with a tree in the background. I think it's a man or might be a woman sitting, reading a book under a tree and you can see it's a backdrop of a beautiful sky, etcetera. It's hard to see, but but that is what I'm seeing. So for me, this is not a simple this sign. A simple design would be something like this, right? This is the current logo. I think that created this in 1999 and then she they changed it up for a more colorful one, and then they went back to their current logo. So to simplify the whole process, you might have in mind a lot of creativity. That's great. Keep that creativity and painted out on a piece of paper or with words. Or, if you like to draw than draw what you're seeing in your mind but tried to simplify that a little bit more so that people can recognize your logo right away. Next step guidelines. Keep it at maximum forwards or 30 characters, which means 30 letters that is also including the spaces between that different words between between the different letters maximum three different colors, maximum one effect. If you're having a very colorful logo, it can also be hard to recognize where the color should be, and therefore the mind is having a hard time to recognize your logo. Think about flags that are having more than three different colors. Think about them and do you recognize Do you remember where the color should be on the flag ? On which side is it up middle or down? If I say Lithuania, if I say Russia, if I say Italy France, can you place the those colors on that flag in your mind? Probably, Or probably not. But if I put in one another color in there, it would be very hard for you to to record to remember to remember the place off all of those colors. The same Is it for your logo? A maximum one effect. Don't put it in three D and two D and 40 etcetera. Tried to keep it simple guys. And memorable because if you're keeping it simple, it's easier for your potential customers or your audience to remember your logo. So Apple did and very cool test. A few years back, they asked 150 people to paint their logo without seeing it. No, they couldn't pick up their smartphone and just look on the branding on the backside, off their phone or anything. They couldn't google it. Anything, just from the top of their mind draw Apple's apple. So this is the results. And, as you can see, pretty accurate. I would say if you look on the bottom, it's more accurate. And if you look in the top, its various colors in various shapes and the bite from the apple is on one side, and some of them are missing the bite, and some of them are having apple and then there word mark just beneath. And some of them are just having Red Apple, as you can see, but it's pretty accurate. So 150 people, all of them, remembered how to paint an apple because the logo is so simple. That is exactly what you would like to go after here as well, to make it memorable, versatile. This is very, very important as well. If you look on the screen right now, we're having four different companies. 1st 1 would be Coca Cola Channel, Walt Disney and leave ice. This is huge corporations, right? Huge brands. What they have done is they have one main logo as you can see where the arrow is pointing at like down that row. So we're having their logo, and we're having their names as well. Then you can scale that off, depending on the size of your products or services. Or if you are going to put your logo off course, you're going to put your logo. But on your website, for example, maybe you can go with a full size with the text and maybe with that with the logo as well. Maybe have to scale that off. So you need to do your or create your low going, versatile way. So, for example, so you can put it a little bit smaller but still recognisable as you can see all the way and you hear, you only have, like coke instead of Coca Cola instead of you know instead of drink Coca Cola and Coke. You're having Coke on Lee instead of Chanel with their icon you're having on Lee the small icon instead of Walt Disney, you're only having that Disney logo or just just actually the initial off off Disney and then instead off Levi's with with, Like the emblem you are having on Lee, the small reddish mark that you can see, for example, on your genes. If you how are having Levi's own you are are owning a pair of Levi's. You can go there and look on your back pocket and you will see this red little mark that is , Leave ice smallest logo, so make it versatile so you can have it in your in your website. You can have it on your products. May be on your packaging. You can have eat in marketing campaigns, and it's still recognizable and memorable for your customers and potential customers. Then we're having them so it can look something like this. For example, you can say Channel is having a packaging Onley with their word mark with name, and then you can see the handbag. There it's on Lee the logo and on the shirt. It's both the icon and also the word mark on it. So it's versatile, which is what we would like to go after. Outsource outsourcing is when you are hiring somebody or a team to do another task for you . So a great website for this would be fiver dot com and also up work dot com. Let's go to those websites and see how they work. First of all, we're having fiver dot com in here. This is basically a market place for people to come and just order a gig, which means that you are going here on Let's say that you searching the search bar here for logo, then you click on search. Or you can also see that you get different suggestions here. Logo design, logo animation, local business, etcetera. So let's click on logo design and click on Search. And then you can see different freelancers and then you can see different freelancers. Different works here. So here you can see on that the prices are range. Uh, I just need to change the currency. Wait a minutes. Uh, take it from the beginning. You see, when I'm going into five com, I want to keep this nice and good cleaner. Okay, guys. So here on Fiverr. Okay, guys, so fiber dot com is basically and marketplace for freelancers to sell their work so you can buy anything from graphic The signs here to be helped with digital marketing and much more . But if you go into graphic design here on the khaki category, or you can search just in the search bar. Here, you can scroll down and see something called Logo this sign. So if I click here Logan sign, you will get the top freelancers. If you are sorting that by here, you can sort by delivery time because sort by your body. Yet sellers Detroit Tales, if they are top sellers, were just a level one and what language they speak. Onda, where delivered set and local options depending on If you would like to have a minimalist logo Freestyle three d mascot, I'm not really sure where the mascot is and then also the file format that you would like to have it in here. And I recommend P and G at all times because then it's scalable, which means that you can stretch it out without it, have stretching out without eight losing an equality. But let's go here and you can see that you can buy Loga types that starting at $15 on $100 often you're getting what you're paying for. I remember I have paid $75 for local type, and it turned out to be very professionally made. And sometimes I've paid, like $50 for another type of work, and it wasn't so. You can just scroll through different types off freelancers and go into the ratings here. You can see here you can go into one of these, go into their ratings and you can read about what other people are saying about them. For example, for example, easy to work with on DSO on. If there's something that is bordering you than don't pay for it, you can see that they are always having the spa come. And you can also see that there always are having these different types off packages so you can see what you'll get for ah, specific some here. If you're scroll down here, you can see the delivery time and you can see revisions, which means that if you're not satisfied with a thing on your logo type, then you can have, for example, unlimited on revisions. Which means that you can say I want to change this and this and this and that, and then you can change whatever you want to, so the more you pay off, then indicates the quality that you are getting. But basically go to Fiverr dot com and Search and Search Bar. You can also go toe up work, and here you're basically uploading our work, and freelancers are then applying for the job. You can go with a fixed price, or you can. You can go with a fixed price for your project. Or, if you're hiring somebody for another work, you can also pay them by our. But in this case, for your logo type, it will be a fixed price. So whatever you are happy to pay for a good logo, you can do that me personally. For this particular project, I would go for fiver and shake out if I can find, first of all, some kind over price interval. So I get a better understanding on how much our professional logo would cost me. And then you can go toe up work if you are not finding the right designer or freelancer for your job on Fiverr. If you do want to create your own first logo, you can go to a website called Canada dot com. In the resource of forties video, you can click camera dot com the logo. There you can go click on created the sign. Otherwise, you can see that you're having all kinds of stuff here on Cama. You can just click here on logo and you will get a 500 times 500 picks. Old blank convert here, and you can also yes, take some different elements from here. So basically, if I'm liking this, I'm clicking that, and I can just customize this after my name off. My brand maybe changed its logo little bit by Just see that everything is fine with Cannavale. When it comes to creating your logo and putting up on your website, you can read through a little bit off details on the website, but basically that is how you can create your own logo by is going to camera come. It's totally for free. Sign up with an account so that you can save all off your graphics, all of your designs inside off your account. It will automatically save everything as you can see here. If I'm customizing this to this, you can see than on the screen up here that it is saving everything. So just create an account. So if you do want to have a graphic designer professionally logo made Dan go to Fiverr dot com. Go toe up work dot com and see whatever you can get your hands on there. If you do want to create your own logo, you can use comma dot com or, if you would like to pay money for a little bit better program, or maybe a much better program to create your science in Adobe, for example, in photo shop. Or if you would like to go with them any off but any off adobes program, then sign up with Adobe. You can do that on the website adobe dot com and can having to re sources as well. But that's basically it guys. So first off, go ahead and choose your type. Making a simple design. Make it memorable. Make it versatile so you can have it on your website on your packaging on your products, or end on your services on different types of product so that it fits your particular products and also go to fire dot com or up work that come to outsource. Have a professional to have a profession to have off professionally graphic designer create your logo and also to have all of these steps to guide you through. When you're creating logo, you can go to your business branding template downloaded. If you haven't already, go to page number 15 and I'll see you in the next video. Thank you guys for watching. Remove. Thank you guys for watching. Thank you. 34. Thank You!: first of all, a big thank you from me and Robin for completing this entire course and thank yourself and tap yourself on the shoulder. Good job. If you haven't already download a template from the resource is you can do it from this video as well and follow us the 15 step process in order to create your own branding strategy, which will take you and your business to the next level. Thank you so much for watching this entire course hope to see you in the next course. Good luck with your business strategy.