The Business of Web Design: How to Grow your Ecommerce Web Design Business | Paul Boag | Skillshare

Playback Speed

  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

The Business of Web Design: How to Grow your Ecommerce Web Design Business

teacher avatar Paul Boag, UX consultant, coach, speaker and author

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

9 Lessons (1h 14m)
    • 1. Introduction

    • 2. Why Specialise in Ecommerce?

    • 3. Winning Ecommerce Clients

    • 4. Upselling with Analytics

    • 5. Driving Traffic to Your Client's Store

    • 6. Improving Your Client's Service

    • 7. Increasing Margins Through Efficiency

    • 8. Taking a Cut of the Profits

    • 9. Your Turn: Take Action!

  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels
  • Beg/Int level
  • Int/Adv level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.





About This Class

Learn how to grow your web design business online. Join UX consultant Paul Boag for a 75-minute course on core concepts and tactics that will help you stand out and survive in today’s highly competitive web design industry.

This class is perfect for both freelance developers, designers, agencies, and small web design teams. It will help you take advantage of the opportunity to build, grow, and maintain a client base online — while, in the process, defining your speciality, increasing profitability, and working on more rewarding projects.

Short lessons cover:

  • The importance of specialising
  • Why ecommerce is an excellent choice
  • How to attract ecommerce clients
  • How to build ecommerce sites quickly and efficiently
  • How to move away from single projects and start working with your ecommerce clients on an ongoing basis

All you need to get started is a web design business that you’re eager to grow. By the end of this class, you’ll create your own landing page for your ecommerce web design business so you can get started right away!

Get Growing: Your Free Guide to a Better Ecommerce Business

For further ideas, help and insights download the free e-book (PDF, ePub and .mobi) "Grow Vol. 1: A Beginner's guide to growing your design or development business" featuring 11 chapters from covering everything from finding your first client, to pitching and contracts. It also includes Paul's chapter on the value of great customer service.

Table of contents:

  1. Deciding what your company stands for: Alex Hunter
  2. Ways to find your first customer: Alex O'Byrne
  3. How to write and present proposals that close deals: Ross Beyeler
  4. Deciding how to charge your clients: Ben Crudo
  5. How to draw up a client contract: Ryan Foster
  6. The key to winning work: Paul Boag
  7. How to optimize clients' stores for mobile: Galen King
  8. How to make sure you get paid: Kurt Elster
  9. Recommended apps and tools: Ben MacGowan
  10. Things to do before the site goes live: Mat Mullen
  11. Working with Shopify: The Shopify Partners Team

Shopify Partners

This course was produced in association with Shopify - a designer-friendly ecommerce platform powering over 165,000 successful stores worldwide. Shopify ecommerce themes are free to develop, 100% customizable, and are built using HTML, CSS and our easy-to-learn Liquid templating language. The only design restriction is your imagination.

Download our free e-book (PDF, ePub and .mobi) "Grow Vol. 1: A Beginner's guide to growing your design or development business" featuring 11 chapters from covering everything from finding your first client, to pitching and contracts.

Meet Your Teacher

Teacher Profile Image

Paul Boag

UX consultant, coach, speaker and author


Paul Boag is a leader in digital strategy and user experience design. He has been working with organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations make better use of digital technologies. He helps them meet the needs of today’s connected consumers.

Paul is also a well-respected figure in the digital sector. Author of six books including Click!, Digital Adaptation and User Experience Revolution. He also writes for industry publications including Smashing Magazine, Sitepoint and Net Magazine.

Finally, Paul speaks at conferences around the world and publishes premium course on his own website. Alongside speaking, he also hosts the award-winnin... See full profile

Class Ratings

Expectations Met?
  • Exceeded!
  • Yes
  • Somewhat
  • Not really
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.


1. Introduction: Hello. My name is Paul buying, and I'm a user experience consultant who's been working in Digital for over 20 years, and that includes 10 years of working on e commerce sites, which I love. In addition to my work as a user experience consultant. I also help others grow their own Web design. Business is you see, it's my fascination with e commerce on my excitement about that, combined with my experience of growing Web design businesses that have led me to create this course in collaboration with the guys. Shopify If you don't know about Shopify, there are hosted e commerce platform that makes it easy for Web designers to quickly design on build stunning e commerce sites. The ease with which you can build an e commerce site these days using tools like Shopify makes specializing in e commerce a logical choice in what is becoming an increasingly competitive marketplace. If you're a freelancer or you own a small Web design business, then this course has the potential to transform your business. It could help you focus your marketing efforts, become more profitable and most importantly of all work on projects that are more rewarding and enjoyable most of all is going to give you a special ism that you need to survive in today's highly competitive where design industry, you're gonna learn all kinds of interesting things on this course, things like the importance of specialising or why e commerce is an excellent choice when it comes to specializing. You'll also learn how to attract e commerce clients and how to build your e commerce sites more quickly and efficiently on how to move away from those single projects and start working with e commerce clients on an ongoing basis on its that that is the most exciting thing about specializing in e commerce. It provides the opportunity to evolve sites over years, and that's no only more satisfying for you as a Web designer. It also increases your profits. Onda voids continually worrying about when the next client's gonna come from. By the end of this course, you'll be able to confidently complete your skill share Assignment on that assignment is gonna be to create on landing page for your new AECOM. A special is, um, a page that you can use two point perspective clients at and use as a landing page for your marketing efforts. So what are you waiting for? Let's start transforming your business today. Subscribe to the croc course, and then we can get cracking on. Make a real difference. 2. Why Specialise in Ecommerce?: Hello and welcome to this Shopify course on how to build an e commerce focus Web design business. My name's pull bargain. Over the next eight lessons, you're gonna learn how to attract e commerce clients, generate ongoing revenue and increase your profits. Not to mention, of course, get to work on some really cool projects along the way. But before we get into all of that, we need to answer a fundamental question. Why on earth would you want to specialize in e commerce? Why can't you continue to do a mixture of all the different kinds of things rather than specialize in one particular area? You see, the problem is, at the moment, we're in a little bit of a tough time. The marketplace for Web design is changing on. We know that the whole economy is struggling somewhat. You see, at the bottom end of the market, there are a lot of smaller businesses are asking themselves, Why do I need a bespoke website? Why can't I just have a Facebook page or build my own website using something like Squarespace? And it means that smaller agencies and freelance Web design it's a really struggling to make ends meet at the moment. Meanwhile, at the very top end of the market you've got, large organizations are realizing that digital is crucial to their business success on then don't really want toe rely on outside agencies to provide what is a business critical tool . So the result is they're building their own in house teams on. That means that less work around for those larger agencies. So what is the result of all of this? Everyone's moving towards that middle ground organizations that are large enough to justify having a bespoke website. But digital isn't business critical that they want to bring in house yet, and that causes a problem. And it means there's a lot of competition in that middle ground as the bottom end moves up on the top moves down. But to make matters even worse, there's a low barrier to entry. Isn't that when it comes to learning Web design and their arm or MAWR courses out there where people are training and becoming very competent Web designers that that means we've got even more people entering the market, So it's a basic supply and demand problem that there is more supply than there is demand. There are more Web designers than there are clients out there, and that means some tough times ahead. So how can you survive in such a gloomy marketplace? Well, for a start, don't worry, because you can. What will enable you to survive is to specialize, because by specializing, you differentiate yourself from the competition by specializing in a particular area. You stand out from the crowd in what has become a very crowded marketplace, but more than that, by specializing you focus your marketing efforts, we've only got so many hours in the week of way to dedicate to marketing and winning new work because we need to spend most of our time actually during the work. Don't wait. So as a result, we want our marketing efforts to be really focused focused on a particular special ism. Also, if you specialize, you become the go to person in the area. You become the well respected figure in building charity websites or delivering WordPress sites or whatever else it be on. That, in turn, increases your credibility. It helps you to become seen as the expert in that field, the go to person. So the question then comes. Where should you specialize now? Unsurprisingly, Based on the title of this course, I'm going to suggest that you might want to consider specializing Lee commerce, but there are damn good reasons for that. Specializing in e commerce is a very profitable decision because e commerce is an area where it's really easy for clients to track the return on investment. They know that if they spend money on their e commerce website, they're going to get more money back. It's very trackable and very clear to them on that means no, only are they willing to spend money on their e commerce website. They're also much more likely to keep spending money on it to tweak and improve it. Increase that conversion rate to make them even more profitable. And that means repeat business for you. The same clients coming back again and again on repeat business is so valuable to a successful Web designer. There is another factor that makes me think the e commerce is a really good special ism. And that's because, unlike marketing, e commerce is not seen as a luxury, let me explain what I mean when economic times are tough. The first thing the organizations do. It's sliced their marketing budget. They cut back on marketing. Spend on the The thing is, is that most websites are considered to be a marketing tool, but an e commerce site. Now that's a different beast. That's not a new expenditure to a business. That's something that our business earns money from, and as a result, they don't tend to cut it when times get tough. So you can see why I'm so excited about e commerce as something to help you specialize somethingto help you stand out from the crowd and differentiate yourself in a crowded marketplace on this course is going to teach you how to do that. How to use e commerce as a way of building a successful Web design business. And I hope you're as excited as I am about the possibilities. Now, the key lessons I want you to take away from this video a very simple You need to think about how you're gonna differentiate yourself today. The marketplace is just too crowded for you to carry on with business as usual, of doing a little bit of everything on to differentiate yourself in the market place you need to specialize is the best way of doing it. Aunt, specializing in e commerce makes a lot of sense because it generates an obvious return on investment and that encourages clients to spend money in our next video. We're gonna be talking about how to go about attracting those e commerce clients. How do you begin to bring those e commerce clients in so that you can specialize in That is an area. So join us next time, But until then, thanks for watching. 3. Winning Ecommerce Clients: Hello. Welcome back to this course on how to build an e commerce focus went design business. You remember in our first lesson we talked about the value of specializing in e commerce, how the marketplace has changed, and it's really important to differentiate himself and how building e commerce sites is both a great way of doing it and a profitable one. But there's a really important question that needs answering here. How do you attract e commerce clients so well and good to talk about? We want to do Maury Commerce work. But if you can bring the clients in, you've got a problem, haven't you? And it starts by knowing exactly who you're trying to reach. You see no old people who run an e commerce site at the same. For a start, you need to know the type and size of organisation you're trying to reach. Are you trying to reach people that are going online for the first time with an e commerce store? Are you looking at established players? Are you looking to work with larger organizations or moment pop businesses? It makes a huge difference to know what type of e commerce business you're after. For a start, it will give you an idea of the kind of people that you're dealing with. For example, if you're dealing with a larger organization, you might be dealing with somebody from the marketing department or I t. While. If you're working with the mom and pop, start up, then the chances are they're going to be the owner of the company, and so you have to deal with them in a different way. Different people have different problems. Different businesses face different challenges. So understanding who your target audiences will help you to give the right kind of advice, to, say the right kind of things in order to get your foot in the door. So know your users problems. No, your target audience, who they are and what they're trying to achieve. Once you have a good only dare of who that audience is, the next step is to become a valuable resource for these people. Somebody that they turn to to get good advice about improving their e commerce site at this stage is not really about selling your services instead is about demonstrating your expertise and your knowledge to be the go to guy for e commerce advice. The thing is, is you've only got limited marketing capability. You've got work to do, and so you can't spend hours and hours are marketing your services on promoting your expertise. So it's really important. What limited time you have is used wisely and is focused on one area. Too many Web designers I work with have a scattergun approach to marketing, where they're doing all kinds of different marketing exercises without really any particular focus. So what you need to do is you need to focus on e commerce, but more specifically, focus on providing advice to the particular type of e commerce clients you're after instead of your blogger and you're speaking and tweeting having on no real focus and just being whatever you're currently interested in. Now it needs to be about e commerce and about solving the problems of your potential customers. Every block post every tweet you put out there has to be focused on providing advice and support to that audience on your blog's is so important. It's such a crucial part of this process because no, only does it demonstrate your expertise. Not only does it help you to have build a group of followers who are gonna be constantly thinking about you every time a new block post comes out. It also helps your search engine optimization rankings. Andi, it ensures that your content is shared. Ah, blawg is crucial to your success, and you need to dedicate regular time to work on it. You need to be blogging at least once of weak, and the reason it's so important is because when somebody first hears about you, they aren't necessarily at a point where they want to make a purchase. Instead, they might want to hire your services six months or a year down the line so you have to stay in the front of their mind. And the only way that's gonna happen is if they're seeing great content being produced by you on a regular basis, so that when the time comes, you're the first name to think of your the expert any comments that they turn to because they've been reading your blood for weeks and months. But it's not just your blog's that needs to be more focused on e commerce is also your website. Can I ask you a question? What's your website currently like? What services do you promote on it? If you're anything like a lot of Web designers I work with, the chances are it's fairly eclectic. You've got a fairly broad set of services. You might even go as far as offering branding services, search engine optimization services. You might offer print design services on. There's a real problem with taking that kind of approach. The problem is, is that people see you as a generalised as a jack of all trades on DSO when they got specific problem in a specific area, they won't go to you because you're not the specialist. So your website needs to focus on your e commerce, commerce deliverables. The website needs to be all about that are not a general Web design website. You might be afraid of doing that for fear of turning away good work. But I'm not suggesting for a minute that you shouldn't take on branding work or print design work or s e o work or any other type of what design. What I'm saying is your marketing efforts need to be focused on e commerce. If other stuff walks through the door by all means Take it on. But it doesn't mean your marketing has to be that general. Your website should have a specific focus to it. But being passive and expecting people to come to your blawg or to your website is not the best approach. You need to go beyond that because to build a following on your blogger or your website could take months, if not years. So in the meantime, you need to be going where your audiences don't just expect users to come to you. Go where they are. Talk to existing clients. If you've got an existing client that runs an e commerce website, ask them what publications they read. What conferences they attend. What groups there apart? What mailing lists? Iran. Try and find out where your target audience is hanging out where they're learning online. A. Make sure you're involved in those environments to so you should be attending e commerce conferences where people are learning about e commerce and how to get the most of it for them. Their business. You should be there making your presence known ideal. Even speaking at an event like that, you should also be writing for E commerce sites or writing about e commerce on a variety of Web design sites. Get your message out there. Don't let it just sit on your own. Blawg. Finally, make sure you join e commerce groups online. There's loads of discussions and forums around the subject of e commerce. Clients turned to these environments when they're looking for advice and support linked in groups, forums. Mailing this, all of these kinds of things make sure you're there contributing, showing your expertise and adding value. So that's my kind of key message for you today. Let me just sum that up for you in a nice, neat package. First toe win e commerce clients. You have to focus your marketing efforts on e commerce. You can't just take a general approach. Second, that means getting to know your audience. If you don't know your audience well, you can't provide the right kind of advice to them. The right kind of support etcetera. And third, don't just expect e commerce clients to come to you. Make sure you're going out to them and engaging them where they are. So that's it for lesson to Hopefully now you've got a few hints where you can go away and start finding and attracting those e commerce clients, it's time to go. When start planning your marketing strategy, your marketing efforts decide when you're going to block on what you're gonna go blogged about. Make sure you have a clear idea of your audience, and that means going and researching who your audience is, where they hang out online, where you can engage with them. In the next lesson, we're going to look at how to get more value from your existing e commerce clients. In particular, we're gonna look at the power of analytics to convince your clients to invest MAWR and improving their websites. But until then, thanks for watching. 4. Upselling with Analytics: hello and welcome back to this course on how to build an e commerce focus were designed business So far we focused on how and why you should specialize in e commerce on the need to be very targeted about how you go about winning e commerce work. But one of the biggest benefits of e commerce clients is the potential toe Have an ongoing working relationship with them. If you can show them that the more they spend on improving the website that more money, they will make their gonna happily keep coming back for more. On that is great for your business. But how exactly do you go about doing that? The key is to put testing at the heart of your approach the heart of the way that you go about building websites from the very beginning of your engagement with an e commerce clients. You need to explain that they shouldn't build an e commerce site and then walk away. In an actual fact. The most valuable stuff that happens on your website is post launch. Once the website is live and you can see really users interacting with it on see how they're really behaving then you can start tweaking the site. Then you can start improving it and making it better on those little post launch tweets making huge difference. You see, small changes can dramatically improve your conversion rate. Let me give you an example of what I meant. I was working on one e commerce site on I was slightly concerned about the very sign logo that we had at the bottom of the check out page. The logo was supposed to represent the fact that we re using a secure provider in order to process credit card payments, and it was supposed to reassure people that they didn't need to worry about that security. But I have this nagging suspicion that actually uses wouldn't understand what the verify sign logo. Waas. So what I decided to do is some multi, very in testing some A B testing of different approaches to that on. I tried all kinds of doing things with a lock and different text with it and all kinds of ways of representing the fact that they were secure on from that one small change, we managed to create a 6% increase in conversion rate. Now we could never have done that before the site went live, so that kind of demonstrates how important it is to do post launch testing. And that's why the big players are constantly testing their sights, constantly improving them. If you take someone like booking dot com, they're running over 100 tests on their website at any one time. Can you imagine that constantly tweaking and improving their site? But what does this kind of testing looked like? How should clients be checking? The performance of their website is important to convince our clients that they need to be monitoring their site on an ongoing basis. They need to be looking at Google analytics and analyzing cells, fund our funnels and looking where users dropout. They also need to be doing things like multi variants testing where you trial different approaches, like that example I gave him a moment ago, and there are great tools out there for doing all of this kind of stuff. Obviously, Google Analytics is enormously powerful and allows you to look at all kinds of metrics about user behavior on then specially configured for e commerce sites as well. But there are other tools available one of my favorites is visual website optimizer that makes it so easy to do. Split testing, multi variants testing or a B testing. Yes, I know there are the same thing, but people use different words on your website with minimal fuss and minimal technical knowledge. But looking at analytics and statistics will only take you so far. You also need to be doing usability testing because when you do usability testing, you get to better understand how your users think and feel on how they interact with your website. I remember once running a usability test session with an elderly audience on. We got a load of elderly people in to do the testing. We had a nice set up in our usability lab with a big monitor keyboard and a mouse all ready to go on. Every single one of the six people we were testing got stuck immediately before they even got to the website, the reason being they never used amounts before. They all used ipads and laptops. We track pads and that kind of stuff, and they just didn't know how to use a mouse. So you learn all kinds of little things from usability testing that you would never learn if you're just looking at analytics. Of course, telling the client that they need to do testing is one thing. Getting them toe act is another to begin with. They're not necessarily going to realize the benefits of this kind of testing until they see it in action until they see you increase the conversion rate on your site by doing a little bit of testing. And that's why I recommend running one or two small tests to kind of prove the point. And to be honest, is even worth setting up and monitoring their website for them and doing that for free. Because when you're monitoring their website, when you're the one looking at the analytics, you will pick up all kinds of things that they won't notice because they're not as experienced as you are. You'll be able to identify weak points through the use of analytics where people are dropping out of the site, for example, on then you might want to just try running. You know, one or two multi variant split tests in order to look for potential fixes on, look for ways of solving that problem. Now you can then show them the results of that and show them the percentage increase on convert that percentage increase into additional profit and revenue. They will learn once they see that figure, then they're going to be much more open and much more likely to let you go and implement that test, and they'll have to pay for that part of it. But also, once you've done this once, once you've proved it to them, then they're going to be much more open toe paying you to monitor their site on an ongoing basis, paying you to do split testing where you try different approaches on. Even more importantly, you might be able to persuade them to put you on a retainer so that you're constantly refining and improving their website over time. And retain is a great because that's a consistent revenue stream for you, something that you could be certain off month in a month out on. In the world of running your own business, that's invaluable stuff. Once the client starts to see the benefits of constantly refining their website that happily keep spending money with you. I've worked with some e commerce clients for over seven years on, been able to systematically improve their site on increase their profits by an amazing 10,000% in one particular case on all of that, not through big redesigns but through incremental improvements to their site. So what's the key lessons here? First of all, it's explained to your client from the very outset the project that an e commerce site is not finished when it's launched. That's only the beginning of the journey. Second set up site monitoring free of charge for them, if necessary, order to give you hard numbers to go back to the client with and third run. Some sample split testing to prove that the more investment they put into the website, the more profit that they will receive. So that's it for less and three in the next lesson, we're gonna look at the opportunities to increase the revenue you generate from your e commerce clients even further by offering value added services alongside the sites design and build. But until then, thanks for watching 5. Driving Traffic to Your Client's Store: welcome back to this course on how to build an e commerce focus were designed business. In our last lesson. We talked about how you could generate ongoing revenue by demonstrating a return on investment that, as the client continually invest in the sights evolution that's going to increase conversion rates. So our focus has been very much on improving conversion rates on my client's websites. But really, that's only half the equation. There's also driving traffic to the sites as well. The problem is that as Web designers, we often see ourselves as being really limited Teoh building the sites, designing the sites we don't see. It is our job to drive traffics to our clients websites. Do we? That's the clients job. It's not ours. But most clients are not really a quick to do that job by themselves. On that means either their sights fail or they're forced hiring an expert in this kind of digital marketing on in either of those outcomes, a good for us. If the site fails, then the guy is going to think that's because the sites bad and that's all problem. On the other hand, if they hire in a content expert marketing expert. Then there's a probability that that expert might also be offering design and development services as well. On that could potentially undermine our relationship with the client. So there are good reasons for us to start offering digital marketing services in addition to our design and build services. But there are also good reasons for our businesses as well. You see, the thing is, is that there is good revenue to be made from helping clients promote their sight. And best of all, this is ongoing work that can be done as part of a retainer. Now I love retainers. Retainer is a great for your business because they're really good for cash flow. You've got money coming in every month on. They also have a very low cost of sale. Once they're set up, then you need to do nothing in order to get that ongoing revenue so they really worthwhile . And that means that it's really worth while helping clients increase the traffic to that sign. But there's another great thing about it. Helping clients increase the traffic to their website, and that is that it justifies more spend on design and build a swell for example, you might have identified a problem with the website that is, you know, preventing people from making purchases right? So a small number of people are going to miss out on making that purchase. Okay, now you might want to fix that problem. But the client looks at your price of how much it's gonna cost you to fix the problem, and they look at how many users it's affecting, and they conclude it's not really worth it. But if you increase the popularity of the site and you drive evermore traffic to that site , then suddenly that becomes more tangible because it's affecting a lot more users on a lot more revenues being lost on. If the revenue exceeds the cost of fixing the problem, then suddenly it's worth them doing so. In other words, increasing the amount traffic to the site justifies the clients, spending more money with you on design and development. And, of course, that's what we want. Whether we're talking about driving traffic via search engines or through social network sharing, the key to success when it comes to digital marketing is generating quality content. That's what it's all about these days on the E commerce sites tend to be quite like on that , sure, they have their products, that they're listed there. But they're not the kind of things that people particularly share or linked to, and so they don't work very well on social networks, and they also don't work very well from an S e o point of view. So we need toe help. All clients create more engaging content on their website content that people want a link to and they want to share. Now. Creating great content from a digital marketing perspective is to bigger topic for me to cover in a few minutes in this lesson. But there are ample resources out there to help. For example, if you want to learn more about search engine optimization and check out the book, Shopify Empire is a great book on how to deal with S CEO when you're using the Shopify platform for e commerce. If you want to learn more about content marketing and creating engaging content and check out a site like copy Blogger, that will teach you so much more about content marketing on where to begin because one of the things you're going to need to be doing. If you're gonna help your client's drive, more traffic to their site is you're gonna have to help them run a blawg. A block has huge benefits. Ah, product listing page by itself is no enough to rank well on search engine optimization or to be shared, particularly on social media but a block post engaging, useful content that talks around the same subject area. Now that is very powerful. Ah, Blawg will help build up a following of people they are interested in the topic you are writing about. It's also great from a search engine optimization point of view and great for sharing. So let's say, for example, you have a e commerce site that is selling mountain bikes. There's a whole plethora of content that surrounds that product that you can write about. You can talk about cycling on those kinds of areas on that will build. You are following a cycling of enthusiasts, a group of people that are interested in the topics you're writing about, share your content, link to it and then go on to purchase your products as well. So building a vibrant blawg is a great starting point for driving more traffic to your site . But building and running a block is also great for your business to because it provides you with regular work. If the client has to update a block regularly on, they don't have the time or expertise to do it. Then you can step in and offer to do that before them. Now I know what you're thinking. Hey, I don't anything about mountain bikes. How'm I supposed to write a blogger on that subject? But if you think about it, journalists don't know about their topics, either. They write on a range of different topics, and they don't really understand those different areas. They're no experts in it. The way that they get around it is by researching into the topic and doing interviews and things like that. And you could do exactly the same with your clients. Blog's. You could do interviews. You could gather content from elsewhere on the Web in on comment on it and redistribute it . But you could also encourage discussions. You can ask questions like what people's favorite mountain bike is and why on all of that kind of thing so you can talk around a topic rather than specifically about an individual product. Writing about her product isn't gonna get you very far, But writing around a topic like cycling now there is real potential, and you can up sell off of your blawg by offering products and services alongside your great content. A blogger is also great for social media, as I've already mentioned on another area you could be helping clients in is to manage their social media strategy in their social media engagement. Building a lot of loyal following on social media is such a crucial component of your marketing strategy. But social media is about more than just marketings, also a place where you can offer outstanding customer service. Now a client doesn't necessarily have the time or expertise to be doing all of this kind of stuff. Toe be promoting and pushing content via social media and answering, or the queries and comments that people might have on social media. But you can you can charge for that service. You can beat a monitoring social media for any mentions of the clients, products or brands on. Then you could be responding. You could also be sharing content of value that relate to the product area and engaging with people around that product area. You could deal with customer support queries, feel clients as well. Andi. You can run competitions and ask questions and generally engaged with people via social media. There are so many opportunities that our client doesn't necessarily have the time or expertise or experience to do, but you could do it for them. You can manage their block. You could be sharing things regularly on social media. These things are crucial to the long term success of an e commerce site, and investing in these areas will drive more traffic to the client site on that is going to ultimately reflect well on you. But they cannot do it themselves. Then why no offer to help them do it? It's an additional revenue stream for you and means that you're not relying on anybody else to make that site of success on. That opens up a world of possibilities, as we will discuss in the future lesson, but for now, what are the key lessons I want you to take away from this video? First of all, handling traffic generation is a good revenue. Stringfield business second it helps justify further investment in the website. The more traffic goes to the website, the more clients of willing to improve it. And finally, you don't have to be an expert on a topic to provide this kind of content marketing support . So that's it for less and four in the next lesson, I want to reveal yet another area of potential revenue that you congenital rate with your existing clients. We're going to look at how you can help them with their back end systems to make their e commerce business more successful, but until then, thanks for watching. 6. Improving Your Client's Service: Hello. Welcome back to this course on how to build an e commerce focused Web design business. In the last couple of lessons, we've explored ways of making additional revenue from our e commerce clients while at the same time helping them to be more profitable as a company. In this lesson, we're gonna suggest one more way you could help your e commerce clients. This time, we're gonna look at how to help them improve the service that they offer on become more effective. You see successfully commerce is about a lot more than having a great site, and driving a lot of traffic to that site is a whole wealth of areas that contribute to a company's success. When it comes to e commerce, areas like efficient delivery or clear return policies are good customer service. And then, of course, they're discounting and pricing. And believe it or no, you have a lot to contribute in all of these areas. Let's just take one example. Let's take the area of fulfillment. You can make significant cost savings for your clients by helping them with the fulfillment process, because there are so many inefficiencies in a lot of companies when it comes to a fulfillment. Let's take, for example, stock management. Ah, lot of companies have terrible stock management control systems that create bad user experiences and inefficiencies within the company. So sometimes a customer can go to any commerce site. Order a product only then to be informed the product isn't available because they don't have it in stock. Or there's gonna be a long lead time while it comes in. So you can have a client build a system that will automatically update the client at the customer about stock levels on the website. And there's no only great for improving the customer experience. It also is going to save the client a lot of time in going back to customers and saying in a new, very embarrassed wail, I'm sorry we don't have that available. So Ukraine efficiencies and improving yen uses experience. But you could also make improvements in streamlining the dispatch of products as well. A lot of the e commerce websites that I've worked with over the years don't really have any kind of automated dispatch process in the background, so on order comes in normally, Vier email and then somebody has toe go and check that it's in stock, and then they have to print off a label when they after package it up and send it off. But actually, there's a lot you could do to automate that process in terms of checking that it's available, printing the label automatically. All of that kind of stuff can be done in a much more automatic way. You can even use third parties to do all the dispatch for you. There's a lot of advice that you can give to clients in that area on a lot of systems that you could help build and integrate with. And then, of course, there's digital products Mawr, Mawr, R E commerce sites to selling digital products. But often times that just consists of an email coming through to the client and then the clients sending a link to the customer. That's obviously a huge waste of everybody's time, because you should be able to completely automate the delivery of digital products, so there's a lot that you can do to help with fulfillment. Andi also integrating with finance systems as well the amount of time that is wasted by clients of having to read code re enter data from one system into another. So when an order is placed, all of that order has to be moved across into the finance system. Those two systems should be talking together so that when an order is placed on the website immediately goes through tow. Whatever finance system the client is using on developers, you as developers listening to this cannot build these systems and make sure they integrate well together. Now, if you're a designer, you might be thinking there's nothing I can do to help in this process. Really. This is kind of beyond Meyer of expertise, but don't be so quick to conclude that a lot of Christ have these kinds of systems in place . But to be frank, they're terrible. The user interfaces for them are horrendous because they've been designed by developers. No offense developers, so you is a designer can go in and help make those are back end systems more efficient, easier to use. And in the end of the day, the more efficient they are, the more time you save the clients on, the more profit they make. You could also make huge improvements for your clients in customer support. So many clients are bad at managing the support queries they get from their customers from the end user. Oftentimes, customer support consists of an email on email that arrives in someone's inbox. There's no tracking on that email. There's no way of the client easily seeing whether you they've talked with this customer before, even seeing what the customer ordered or you get scenarios where there is so much our customer support to be done that when the email comes in, it's being have to being sent off to multiple people. And then it's not being tracked as to whether or not those people are replying to the end user. So what most e commerce clients need. It's some form of ticketing system, and you can help either build that ticketing system or select the one that's right for you . Of course, a lot of customer support these days doesn't just happen on email, either. It happens on social media, so gain customers need advice about managing support queries on social networks. Now there are a lot of systems out there that will do that for you, but you need to help the customers discover those toe train them in using those. Another big area of customer supports handling returns, isn't it? Handling returns is so important because customers will come back to you time and time again if they know they can easily return a product if it's not right for them. But providing a good streamline system for that to happen isn't something that's particularly easy to do in need. Some thought and consideration printing off labels for end users that they could just stick on a package to return it. Tracking that package through to being returned to your Depp Oh, your distribution center and tracking that whether the product is in good condition or not before then issuing the refund. All of those things need systems in place to manage them, and you can help provide those systems. Now in a lot of cases is it's just setting up third party systems and offering them some training. But don't underestimate that that Israel value for a client. A client isn't as aware as you are about what's out there and what's available to them on their Noah's as savvy about setting these kinds of things up, or indeed even using them, and you can provide real value to your clients by helping them make the most of these kinds of systems. But we've shouldn't even be limited to building back end systems for our clients or advising them on the selection of those systems. We shouldn't just stop the design and build. This is especially true if you call yourself a user experience designer because the user experience doesn't stop at the edge of the screen, does it? It goes so much further. User experience is everything from return policies to delivery to fulfillment. All of these things, ah, part of the user experience. So if you're going to call yourself a user experience designer, you need to get stuck into these areas on. Do you know what the more e commerce eyes she work on? The more you will learn what works and what doesn't on these sites, and you know what that makes you? It makes you an expert on expert in e commerce, and you need to be embracing that role and not be afraid to start offering advice in areas that are beyond just the user interface. We could share the knowledge that we learn from working or many commerce sites to help our clients. We can advise our clients on e commerce best practice because they don't necessarily know you could help them address security concerns that they're in users have. I bet you've got opinions and thoughts about how to provide good security on your client's e commerce websites. I bet you've got opinions about how to communicate those security measures. Well, Teoh end users. But you could also be offering advice about better return policies because your you'll have worked on e commerce sites before and you'll have seen what return policies working, what don't. But more than that, even if you haven't worked on lots of e commerce sites before, the chances are you're more knowledgeable about this kind of thing than the client is. For example, you probably know about Zappos Unlimited, our 365 day return policy. You might have read an article somewhere that's told you how incredibly effective that policy was for increasing their cells. Now your client doesn't necessarily know that they might be really hesitant of something like that, but you can bring that knowledge that you've got to the table and you can help them write a better return policy. You can also help them with pricing and discounting. If you're a user experience designer, then you probably know about some of the psychology involved in users deciding whether to purchase or not how they respond well to things like time sensitive discounting. You can help them with things like delivery things like fulfillment. The less just goes on and on. There's so much that you can be advising clients on. That's beyond the design and build on. You can charge for these kinds of consultancy services, or you can choose to provide them as added value to help you win the design and development work. You know, I would really encourage you to charge for this kind of stuff. Let's say, for example, ah client comes to you and says, You know, we were a bit disappointed with the conversion rate on our existing e commerce site. We would love you to help us improve it. You could do one of two things of that part. You can either submit a proposal with a load of ideas about how you can build the manure e commerce site. That's better, or you couldn't say I will review what you've got there and make some recommendations and I will charge you for that. And I would encourage you to take the latter route to start a recognizing the value in the advice that you can provide. And then once they have seen your recommendations, once they've seen how their website could be improved on once they've paid you for that, you know what? They're much more likely to come back to you and ask you to do the design and development workers. Well, anyway, what? The key lessons from this video. First of all, don't limit yourself to the design and build of the customer facing website. Second, consider all of those back end systems to all of which could be improved both from a technical point of view and from a design point of view on third offer value on advice about all aspects of running an e commerce business. You have got something to contribute in all of these areas. So that's it for this lesson. In the last few lessons, we've been focused very much on how you could help your client's business. In the next lesson, we're gonna look at how to improve your own business by increasing your profit margins. But until then, thanks for watching 7. Increasing Margins Through Efficiency: hello and welcome back to this course on how to build a successful e commerce focus Web design business. You know, in the last few lessons we've been focusing on how to help our clients run a better e commerce business, but I've got a bit of a problem with that. This course is about how you should focus on e commerce and how that can help your own business b'more effective. Sure, it's important to help our clients, but it's also important that we can run a good business to. We've looked at how specializing in e commerce can generate significant ongoing revenue for our business, but with a little bit of work, you can also make your business more profitable by improving your efficiency. So that's what we're gonna look at in this lesson. You seem so much of the functionality of your average e commerce site. It's the same from one site to the next. You've always got checkouts, product list things, product details. Page is shopping, baskets, all those kinds of things. And yet, often when we work on e commerce sites, we start from scratch each time, and that's just insanity. There's so many opportunities to reuse and recycle design elements, code elements, all of that kind of stuff. And of course, the more we recycle, the faster we can produce our e commerce sites. The faster we can produce those e commerce sites, the more profitable we become on. That is great news for everybody. It means that maybe you don't need to work quite as much. Maybe you can pick and choose your clients a little bit more because you can price so much more competitively. So there is all kinds of opportunities for you to recycle and reuse your own design elements in your own code. But there's also a whole community of people out there that are giving away grey e commerce resources that you could be making use of to increase your own profit margins. So in what's left of this lesson, I want to kind of look at it from two angles from a kind of design and for an encoding point of view on then from a developer back end coding point of view how you can reuse recycle in those two different areas. Let's start with design efficiencies with the first thing you could do is establish for yourself a pattern library, which is a set of reusable resources on design elements that you can reuse from one website to the next. If you want to learn more about Patton, libraries are highly recommend. You check out Patton lab dot io. It's a growth side that really explains patent libraries in detail, but let me just give you the kind of the cliff notes, so to speak, a patent libraries essentially a set of modules that you could drop into any website you're designing. So, for example, you might have a log in module that allows returning users to your e commerce site term. Log in on get to their account details you might have on accounts, details. Module. You might have a product listing module or a search module, and so it goes on. So essentially you end up building your websites out of these Lego bricks, so to speak, these little modules that come together to create the full site. Now what's really exciting about these modules is that they can be reused no, only within a site in order to ensure consistency between usage but also across sites as well. So a module might be a little block of HTML CSS and JavaScript that you reuse from site to site. But you can change the CSS in order to completely alter the design of those modules. Yet you're not starting from scratch. E Each time you can actually go even further and use something like Twitter bootstrap, which is a whole framework for building and designing websites. It's got default look and feel that you might want to start with and just edit for your needs. It's got all the code that you need all the Java script you need, etcetera so gay and you're avoiding starting from scratch. If you want something a little bit more e commerce specific than Twitter bootstrap that are highly recommend checking out timber Tim Berries kind of Shopify is equivalent to Twitter Bootstrap. It's got all of those kinds of same reusable elements, but they're easily integrated into your e commerce site, and they're kind of Ikuma specific and even more specific if you decide to go down the Shopify route. But you could go a little bit further than maybe a pattern library as well. If you've got a client that's got very limited budget and can't really afford bespoke design. Consider using one of the many e commerce templates around. There is a starting point that you can tweet the colors in the typography in the branding, but essentially all the hard work's done for you. Sure, it's not satisfying from a design point of view. But boy, does it make you a lot more efficient on when the budget is tight. Now is so fundamentally important. If you want a place to start looking for these kinds of things, take it. Check out the Shopify theme store because that has got loads of things that are great starting point. But the other thing you need to worry about is the designer. When it comes to E commerce is picking the right platform. You need a platform that's really easy and quick to customize the design. Four. No, all e commerce platforms are created equal. You get some that are particularly developer biased, and I've got a huge and powerful functionality but are a pain in the neck. To customize the design over, you get others that just built badly to be frank on its very difficult toe change the design from the default that the system throws out you, so make sure you pick an e commerce platform that is quick to customize. And that brings us nicely on to the developers perspective in all of this. How can development be more efficient? And really, that is all about choosing the right flat platform, a platform which is quick to develop on to deploy? You want a platform that doesn't involve lots of service side configuration? You can waste huge amounts of time by trying just to get the system up and running on the server. That's why I'm such a huge fan of these hosted services that you just pay a monthly fee. And all of that kind of stuff is dealt for you all of that upgrade issues and security issues and all the pain in the office that goes on inside. That all just goes away when you use a hosted solution that is going to seriously undermine your profitability. Also, if you're having to worry about the security and privacy and those kinds of things, it means that you're gonna have to be updating your server configuration on a regular basis , and the chances are clients I'm gonna be paying for that unless you've got some kind of retainer in place, so you want to avoid those costs. If it'll possible. We also need to find a platform that's got really great integration options as well. You see, sooner or later, your e commerce client is going to want to integrate their e commerce system with some other third party system. The most obvious, obviously, is a payment gateway, so you need a platform that makes it really easy to integrate with those payment gateways. But sooner or later, they're gonna want to integrate to a stock management system or finance system or something like that. So make sure that whatever platform you choose has those kinds of good integration options with it. Alongside that, you want a really vibrant community as well, because you are going to sooner or later come across problems on having a vibrant community will help solve those problems. The chances are that any problem you've come across somebody within the communicate community has come across previously and found the answer to, Of course, when you've got good, vibrant community, also end up with a huge range of great plug ins that you can use on your site, and that's really good when you want to integrate with something that's not natively supported. Plug ins can provide a huge range of functionality, and it avoids you having to build over these things from scratch, which, let's be honest, it's time consuming and eats into your profit margins. So allows you to offer great functionality to clients that don't have huge budgets on. Increase your profit margin on clients that do so. Great plug ins. A great community is really important, but a community only goes so far short. They're great having this big group of people that can answer questions. But sometimes they don't reply all. Sometimes it takes a long time to get an answer. Or sometimes you get different opinions on what the answer is. So it's really nice to have a official support group, a swell, an official email address or phone number that you can ring up and talk to someone that really understands the platform. I guess that's the downside from from using an open source platform. Open source is wonderful in many, many regards, but it's often week providing that kind of official support, so make sure that you pick a platform that's got great people you can contact and also good documentation to back it up a swell. The one thing I think I would really encourage you, you know, if I could just leave you with one thing. When it comes to selecting N e commerce platform, avoid selecting something that's overly complex for your needs. You see a climb will often come to you with a wish list. The functionality they want on often that it's quite complex and in often cases they don't use a lot. The functionality. They say they want to take time to really dig into what the client actually needs. They'll say they want all these kind of complex workflow arrangements or complex integration, but as Maura wish than a requirement. And sometimes you can end up getting this really complicated e commerce platform that does all these amazing things but then becomes unusable for the client because of the level of complexity involved. Also, the more complex e commerce solution, the longer it's going to take you to set up and configure it, so make sure you pick the right tool for what the client actually needs. So what are they kind of key lessons I want to leave you with for this video. First of all, focus on the speed with which you produce your e commerce sites. That is a a really key part of running a successful e commerce business. The faster you can produce those e commerce sites, the more profitable you're gonna be. Secondly, look for design efficiencies and avoid starting from scratch wherever possible. You should never start with a blank screen when it comes to either designing or coding your e commerce site. And finally be careful in your choice of platform. Getting the right platform makes ALS the difference. One with good support, Strong community tools on a great set of plug ins and integration is absolutely funded fundamental to your long term success. So that's it for less than six. Hopefully, you can now see how focusing on e commerce and actually to maximize the return you get from every hour you spend working but war. If your income could be unconstrained by the number of hours that you work now, that is gonna be the subject of our next lesson. But until then, thanks very much for watching 8. Taking a Cut of the Profits: Hello. Welcome back to this course on building a successful e commerce focus with design business . And so far in this course, we focused on maximizing the profits that you can make based on your hourly charge out rate . How can you ensure you get clients than most profitable? Andi, how could you work most efficiently? But what if you could break away from that hourly charge out rate model? What? You could do things differently. What if you could take ah, cut of every sale made by everyone of your e commerce clients? Now that's really interesting. You could get in a position where you're actually making a lot more than you could ever make from charging a flat hourly rate. That's the problem, isn't it? With flat fees, you're limited in your profitability by the number of man hours you can charge. But worse than that, you don't benefit from the success of the website you build. And let's be honest. If you know that you're not, your profitability is not going to be dependent on ham. Well, that site goes, then it's gonna undermine your motivation a little bit. Let's say that, but if you know that you're gonna make money from every cell, then you're going to go the extra mile, and that's great for you. And it's great for the climb. Also, the other problem with a kind of flat bait fee and a fixed fee projects is that you have to argue with the client every time you want to improve the sight. You have to get their permission and approval, and that's just demoralizing and being much nicer. View had control of the site. You can make things happen, But you know what a fixed fees and always great for the client either is really bad for their cash flow because they have a big initial upfront cost that with no guarantees that they're going to get return on their initial investment, they don't know whether or no on their product is going to sell any more than you do. Also, they end up with a lot of ongoing management responsibilities that they have to run the website on ongoing basis, and that's not the focus of their job. And it's certainly not their area of expertise, so actually the fixed fee model isn't waste the best. So what's the alternative? How could we do things differently. Well, one option is for you to take a slice off the revenue generated via the website. So how would that work in practice? What would that look like? Well, for a start, you would be charging the client pretty much nothing up front, so there wouldn't be a charge for building the website, or if there was, it would only be a very minimal charge. Instead, what you're going to do is charge an ongoing monthly fee calculated as a percentage of the cells. So that sounds very attractive, doesn't. If the website succeeds, then you profit from it, but then needs to be the right criteria in place for that approach to really work for a start, you need to retain ownership over the site. It's not the client site, it's your site. You own it, and that means you control everything. You must control everything about that site. You decide what's developed on what's changed, what's improved in tweet, and you decide on the time scales when that's done. But also you can only have to be responsible for every aspect of the site. You also need to be ableto decide on the marketing approach for that website. How you go about driving traffic to it? Because if you're only responsible for the conversion and the clients responsible for driving the traffic, then that's gonna create a problem. Because if they don't do their part, then you're not going to generate enough cells. And your cut of the profits is not gonna be high enough. So you need to be responsible No, only for the website and conversion, but also for the digital marketing campaigns that go alongside at the drive traffic to that site in the first place. It's also really important we have a kind of minimal commitment from the client in terms off how long they're gonna run with this arrangement. The problem is, is that you could spend 345 or even six months getting that site up and running on working at its most efficient. And if after that late the time they decide to walk away from it, you're not going to get the profits from that. You're not gonna benefit from that. So you need a much longer term contract in place in order to be able tow, really make use of the profits that are going to come in now. How long that contract needs to be? A. It's very dependent on how much money you're gonna be able to make from those cells on the website, so I can't really give you specific advice on that. But at least the 12 month contract needs to be in place and probably a lot more. Think of it in this way and describe it this way. When you're talking to your clients effectively, what you're doing is opening a shop that is got exclusive rights to sell a product. Okay, so the client has a product that they're wanting to distribute. Now you're taking exclusive rights to sell that product online. So the shop is yours and you are going to them as a supply. You're the distributor on their the supply. That's basically how it needs to work on it. For the end of the contract, the client wants toe take over the shop toe purchased e commerce site. Then they could do that for an agreed flat fee. Or alternatively, you might want to say that they can't do that and actually they would have to set up their own separate site now This is great, but it doesn't work for every single e commerce climb that comes along for a start the company needs to build its own products is no good if they're reselling someone else's product because they have to have significant margins on their products in order for you to take your slice of it if they're reselling someone else's product, and they're not gonna have those margins in order to be able to give you a significant enough cup also, if they manufacture their own products, they used to working with distributors, so they're very familiar with the idea off a distributor taking a cut of their margin. Also, they need to have the ability to distribute your product as well You don't want to be. I am ending up with a big warehouse full of a lot of their products. They need to be doing that for you. That means they need to have the ability to distribute, at least nationally and preferably preferably internationally as well. So all of this needs a lot of thought and a lot of careful consideration, but if you get it right, it's incredibly profitable for you Now. There are some risks involved with that. I'm not gonna pretend there are no You could invest in a building, a website for a product that doesn't take off and you don't manage to make a lot of money from it. So you need to do your research beforehand to find out what competitors are there to do. Find out whether there is actually a market in place, but you get this right and it could transform your business. So what are the key lessons here? First of all, charging per hour is not your only option. There are other revenue models available, and you need to be considering them on e commerce opens up a lot of models that wouldn't have been available if you were working on other types of sites. Second, be careful which companies you consider a revenue sharing model with. You need to be confident that they are a good partner, that your arm, that there's somebody that you can work with long term because you're making your business very reliant on them. And finally make sure you have a watertight agreement in place. Don't rely on goodwill here. You need tohave a watertight agreement in place that specifies how long the contract is, what the margin is, what the buyout clauses at the end of the contracting sector. So that's it for lesson seven. Hopefully, I've encourage you to consider alternative charging models no approaches without its risks . But one of the great things about E commerce is it does open up some of those alternative approaches. In our final lesson, we're gonna look at how to get started with your e commerce website. What the first things you should be doing at the end of this course on DWI. Gonna look at various resources. They're out there to help you do just that. But until then, thanks so much for watching. 9. Your Turn: Take Action!: Hello. Welcome back to the last session in our course on running a successful e commerce focus Web design business. I've covered a huge amount of ground in this course, and you might be feeling a little unsure of where to start. So that is why, in this last lesson, I want to leave you with some initial steps you can take on some resources to get you up and running on on your way. So what is our very first step? What's the first thing you should do after finishing watching this video? But you probably want a cup of coffee or something. But after that, Step one is to select the right e commerce platform you need. You need a platform that's easy to set up, simple, developed to develop on on faster deploy, and then you need to go away and learn that I would really encourage you to take a look at Shopify. I know that they sponsored these videos so you might think I'm a little bit biased, but I do think it is an excellent system that is definitely worth being on your short list . He's got a great community of people behind it, and has an excellent e commerce forum where people come together and discuss the challenges of working on e commerce sites. And there's loads to be learned there. They've got some excellent plug ins that you might want to check out and a huge range of themes available. They also have bootstrapped Full Shopify, which will spend save you a huge amount of time as you go about doing development. Best of all, there's a great course to get you started on developing with Shopify, and so that will help you deal with all the nitty gritty ease of learning a new system. So find your e commerce platform, learn it, and away you go step to that is to create your marketing plan. Don't be afraid to specialize your marketing just on e commerce. You remember what I was saying? We don't want to scatter gun approach when it comes to marketing, but we want to target in a specific area. On e commerce is an excellent area to specialize in set aside regular time for working on marketing each week so it doesn't get pushed out of the way and plan an editorial calendar for what you're going to release, and when you're going to release it, find where your audiences are. Make sure you go there and you engage with them as often as possible. So you're writing for their publications taking part in their forums, their mailing lists, etcetera. Focus on the problems that your audience has on their experiences and trying to address those problems for them. But finally, I would recommend you check out a course that I created for TUTS Plus on promoting your services of winning work. It will certainly provide a lot more detail about how to go about putting your marketing strategy in place. Pham brings us on to step three. Step three is to start offering value added services alongside your main e commerce build and design services, start learning about digital marketing and on how to improve the back end systems that clients work with and start charging for those consultancy services to that massively valuable. Often we just give them away to clients. The free Step four is to start monitoring the performance of the commerce sites you work on . Even if you're not being paid to do that, make sure you set up Google Analytics on day regularly checking to see how the various e commerce sites that you've built a performing because that gives you a reason to go back to your clients on. Ask for more money so you could develop their site further and make them more money in return. You might wanna When you identify some problem areas in your Google analytics, do some usability testing to show the client where the issues are and how big a problem they are. There's a great server service called Use. The testing dot com that enables you to get people toe provide you with usability testing. In just a few minutes. You could normally get a response in under an hour. So if you've identified that a lot of people drop off at the end of the shopping basket, get uses to make a purchase and see whether they drop out with shopping basket. Whether they struggle at that point and what they struggle with, then you contain that great set of videos that you've been provided by user testing dot com . Edit them down into a kind of highlights reel and show the client exactly where the problem is on how you then could go about fixing it. Once you get the go ahead from then, you can go away and stop optimizing your check out process. That that shopping basket problem You could try different approaches to see what works best for that, you want to use a tool called Optimize Lee. It's brilliant for creating multi variant and split testing quickly and easily. Finally, step five. Look for opportunities to try 11. Ooh, sharing once you've got everything up and running. Once you started winning your E commerce clients, then start keeping an eye out for those that might be good candidates for the revenue sharing model we talked about in the previous video. Remember, make sure that they produce their own products on that they used to working with distributors but also see whether they could dispatch goods nationally and internationally . If they can fit all of those criteria, then they might be a good candidate for you to do a revenue sharing model. So that's it. You now know all you need to know off to start exploring e commerce as a specialist field, a special ism that could make you more profitable. That is better, providing repeat business and in my opinion, produces some really fun work. Nothing is more enjoyable than working on an e commerce site, where you can see tangible returns for your effort, where you can see that when you get it right, you increase the conversion, right? It's so satisfying. And I love working on e commerce sites. So now it's over to you, really? To make all of this happen. Best of luck on, Let us know how you get on. Thanks for watching these videos on Good boy.