The Business of Calligraphy: Pricing, Marketing & Freelancing for Lettering Artists

Molly Suber Thorpe, Calligrapher & Graphic Designer

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30 Lessons (1h 25m)
    • 1. The Business of Calligraphy

      1:37
    • 2. My Mission

      1:42
    • 3. Before We Begin...

      0:25
    • 4. Setting Your Rates

      10:27
    • 5. Policies & Fees

      1:14
    • 6. Project Scheduling

      0:42
    • 7. Payment Terms

      3:19
    • 8. Materials Allowance & Shipping

      2:06
    • 9. Rush Fees

      0:51
    • 10. Cancellation Fees

      0:44
    • 11. Coordination Fees

      1:22
    • 12. Specialty Supply Fees

      0:32
    • 13. Add on Fees

      4:53
    • 14. Your Policy Document

      0:30
    • 15. Giving Discounts

      6:09
    • 16. Discounts Are Donations

      2:11
    • 17. (Gently) Educating Clients

      2:24
    • 18. Standing Your Ground

      1:34
    • 19. Working for Free (Gasp!)

      2:52
    • 20. Working for Friends & Family

      1:53
    • 21. Portfolio & Branding Tips

      3:42
    • 22. Affordable Advertising

      5:54
    • 23. Networking for Introverts

      2:49
    • 24. Commercial vs. Non-commercial Work

      2:53
    • 25. Pricing for Logos

      6:00
    • 26. Know Your (Copy)rights!

      5:59
    • 27. Being A Freelancer

      1:49
    • 28. Feeling Discouraged?

      4:29
    • 29. Tackling Creator’s Block

      1:50
    • 30. Additional Resources

      2:07
17 students are watching this class

About This Class

Are you a calligrapher or lettering artist trying to navigate the world of freelancing? Confused about pricing? Struggling to set solid company policies? Frustrated that your business is stagnating?

This class, presented in a relaxed, conversational format, will help you navigate the best business practices and pricing strategies for your freelance business.

I'm sharing the hard-earned insights I've gained over the past 10 years, to answer the most frequently asked questions I get about owning a calligraphy business. Whether you’re starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will benefit from the concrete advice offered in this class.


➤  Topics covered include:

+ Pricing: How to set competitive rates for yourself so that you earn a living wage

+ Discounts: When (and how!) to give discounts 

+ Working for free: When to do work for free, and the pitfalls to watch out for

+ Commercial work: Why you should charge more to design a logo than a wedding invitation

+ Marketing: How to advertise in affordable and even free ways 

+ Your rights: How to navigate copyright licensing and know your rights!

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Find The Calligrapher's Business Handbook Worldwide:

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➤  More resources:

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➤  More from me:

+ My first book: Modern Calligraphy

+ Follow my Instagram and tag me in your projects: @mollysuberthorpe.

+ My other Skillshare classes: 

+ Sign up for my Workshop News Bulletin to stay informed about my upcoming, in-person classes.

+ Visit the website I founded in 2016: Calligrafile.com, a massive online resource guide for lettering artists and creative freelancers, with 1,000+ recommended supplies, books, online classes, and helpful links.

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