The Business Writing Course

Alan Sharpe, Copywriting instructor

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30 Videos (4h 18m)
    • Business Writing Course Promo

      4:47
    • Lesson 1-1: Avoid the bureaucratic style

      11:19
    • Lesson 1-2: Six qualities of good business writing

      10:25
    • Lesson 1-3: The “you-centred” business writing style

      10:44
    • Lesson 1-4: Use the right tone

      9:57
    • Lesson 1-5: Four types of sentences

      4:52
    • Lesson 2-1: How to plan a writing project

      6:01
    • Lesson 2-2: Start with your reader

      10:14
    • Lesson 2-3: Know your goal

      7:50
    • Lesson 2-4: Write an outline

      12:59
    • Lesson2-5: Structure your message

      11:07
    • Lesson 2-6: Choose the right style

      8:07
    • Lesson 2-7: Consider your tone and persona

      9:25
    • Lesson 1: Get to the point

      10:17
    • Lesson 2: Write simple sentences

      7:23
    • Lesson 3: Write with paragraphs

      7:09
    • Lesson 4: Use simple words

      9:08
    • Lesson 5: Use strong verbs

      8:51
    • Lesson 6: Keep related words together

      7:13
    • Lesson 7: Be specific rather than general

      9:16
    • Lesson 8: Be concrete rather than abstract

      9:46
    • Lesson 9: Be definite rather than ambiguous

      12:12
    • Lesson 10: Use the active voice

      8:04
    • Lesson 1: Omit needless words

      8:32
    • Lesson 2: Use parallel structure

      2:58
    • Lesson 3: Avoid common grammatical mistakes

      8:32
    • Lesson 4: Avoid common mistakes when crafting sentences

      9:27
    • Lesson 5: Avoid mistakes with commas and apostrophes

      6:34
    • Lesson 6: Six categories of words to eliminate

      7:18
    • Lesson 7: Editing Checklist

      7:22

About This Class

Your success in business depends on your ability to communicate.

Want to get ahead in your career? Learn to write well.

If you can’t write clearly, you won’t get hired. And if can’t write clearly, you won’t last long enough in a position to be considered for promotion. If you want to get ahead in your career, you must learn to write well.

Welcome to The Business Writing Course. I’m your instructor, Alan Sharpe. I teach business people around the world how to write clearly, concisely and convincingly. I landed my first paying writing assignment in 1987, and I taught my first business writing workshop in 1989. Since then, I’ve helped hundreds of individuals advance their careers by improving their business writing. Now I’d like to help you.

The Business Writing Course is divided into seven modules:

  • Module one is an introduction to the world of business writing
  • Module two teaches you the first step in business writing—how to organize your thoughts
  • Module three teaches you the second step in business writing—writing your first draft
  • Module four teaches you the third and final step in business writing—editing your first draft

Ideal student?
The ideal student for The Business Writing Course is anyone who wants to advance their career by improving their writing. If you want to get hired, or if you want to get promoted, and if poor writing is holding you back, then this course is for you.

The Business Writing Course is practical
I pass on to you all that I’ve learned about effective business writing during my last three decades as a writer, editor and proofreader. I show you the most common mistakes that business people make in their writing today—and then I show you how to avoid these blunders in your writing.

The Business Writing Course is convenient
It’s delivered as a series of on-demand video lessons. Each lesson includes a downloadable transcript, helpful for reading on the train or in your spare time.

You learn on your schedule
Study from anywhere in the world that has an internet connection. Watch the lessons, complete the exercises and download the resources from anywhere.

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Alan Sharpe

Copywriting instructor